Kobe (口碑) Influencer Marketing Platform - Authentic, Relevant, Data-driven

Key Opinion Leaders in Hong Kong

Ansar — Mon, 30 Nov -0001 00:00:00 +0000

There is no denying that social media gravely affect every aspect of our life. With the rise of social media platforms, the Key Opinion Leaders or KOLs has become an effective marketing strategy, which serves as key influences. It does not only influence the social media as well as the offline aspect in marketing. An influencer in the social media can be the best marketing strategy you can use in your competitor. In terms of Hong Kong population, 64% of the entire population has active social media accounts. 96% of the population that have smartphones browses the internet; moreover, there is 4.4 million of the Facebook user in Hong Kong that is more than the population of the country. That means Hong Kong is a certified social media user. In addition to the big digits, over 3.1 million people log onto the social media namely Facebook every day. Every now and then, they are spending 30 minutes and more every time they log into the social media platform. That is many users to support your marketing and Key Opinion Leaders in the country. For the record, the average user of social media platforms views 147 and more per month. That is the average of 12 house to video stream every month; however, it can be higher for other users. Based on Go-Globe assessment 41% of the entire Hong Kong population uses Whatsapp compared to other social media platform. Facebook is the second on the list rank with 33% users every day compared to the entire population. Facebook Messenger got 23% users every day and can be associated using the Facebook site. Wechat, Line, Skype, Instagram, Twitter, and other sites follow on the ranking. With all the sites listed above, all of them classified as social media websites. These are just digits, however, these results prove to give Key Opinion Leaders to attract more followers and influence the users. every now and then a user will login to a social media platform and see the best product hits. Such as if they are going to buy beauty products they are going to consult the key opinion leaders based on the preference as well as the number of users. Key Opinion Leaders in Hong Kong serves as their guide in buying product. no matter what form they advertise the product in the social media, video, picture, or other gig user cling to the opinion of the elite. Even in the offline world or the real scenario, the number of social media users will not differ with the number of people who had influences. As a user, the opinion of many is very important and they think they can trust a product when many have reviewed it. In terms of the population of Hong Kong with social media users doubled in number, Key Opinion Influencers or KOL is effective. With just posting on the site, blogging, and other forms of marketing in the social media users will surely base their decision on the influence of others.

How Influencer Marketing Draws App Installation

Ansar — Mon, 01 Oct 2018 03:06:38 +0000

Nowadays, how often do you see people without a phone on their hands? The use of mobile gadget has become greatly integrated with people everyday's lives. Almost everyone owns a electronic gadget in this digital era. As a result, businesses have become more interested to engage their customers by targeting this aspect - app to increase awareness. The rapid growth of social media made it possible for brands to make use of app installation to target more people. However, they will have to come up with innovative marketing strategies to effectively target the audiences to boost app installation. To gain app awareness, some brands has decided to make use of influencers to spread the word of mouth. In this digital era, it has been proven that influencer marketing is a very effective solution to gain brand awareness. The rapid growth of influencer marketing makes it possible for many to receive different media contents by means of apps, social media channels and platforms to effectively engage with customers.

TAKE ADVANTAGE OF THE FREQUENT USE OF PHONES

As mentioned, people tend to be on their phones often. Most likely, before you savor the taste of your favorite coffee or take a bite of your favorite breakfast, you would have already turned to a particular app to kick-start your day. Businesses introducing useful apps, like a daily planner to plan their day etc. It makes sense for people to download the app to plan their day ahead. Using apps to track your day is also very convenient, instead of carrying a planner around, they simply key in their mobile phones which are in their hands most of the time. Through app installation, it becomes easier for everyone to find or schedule their meetings or even manage your weekly budget. So, apps are now playing an important part to the daily micro-moments where you typically spend hours each day on them. Apps can actually help you determine what you wanted to know, where you aim to go, what you need to do or what you wanted to buy.

PROMOTE CUSTOMER ENGAGEMENT

Apps have already changed the way how brands and businesses engage with their consumers. When the times that app users start to lose their interest, app engagement serves to be a solution. Typically, people are using apps for a specific purpose. You actually use a particular app in a frequent manner when it can simplify your life. There are different retail apps that can provide you various deals and sale coupons and items. So, this can help you during your shopping.

INFLUENCERS TALK ABOUT DIFFERENT APP ON THEIR CHANNELS

In order for many influencers to make their apps get noticed, they are focusing on the app promotion that is specifically designed for consumer experience. That way you can engage with customers in a more effective manner. You can have the ability to reach a broader audience and technologically inclined people.

NO FEE APP PROMOTION

To make the strategy of the marketing influencers become more effective, they can promote a particular fee even without a fee. This simply means that they are quite serious in engaging more people and businesses to app installation.

GAIN BRAND EXPOSURE

Brands can actually avoid a great lost in the apps fog if they know its essential role. You can simply enhance the app experience by means of adding more information about your products and services. Also, you can offer an in-store pick up of the items that were purchased online. With the great advantages of app installation to many marketing influencers, there are lots of ways being developed to reach more audience. On a daily basis, people download different apps. However, many of you are just abandoning or not using them. So, it is better for you to discover their significant features and use them accordingly.

Drip Marketing

Ansar — Mon, 30 Nov -0001 00:00:00 +0000

Whаt іѕ Drip Marketing

If you’re familiar with email marketing, then you’re probably familiar with drip marketing. Drip marketing іѕ а direct marketing strategy thаt involves sending оut ѕеvеrаl promotional emails оvеr а period оf time tо а subset оf audience. They’re a set of marketing emails that will be sent out automatically on a schedule. Thе phrase drip marketing соmеѕ frоm thе common phrase uѕеd іn agriculture аnd gardening called "drip irrigation." Thіѕ іѕ thе process оf watering plants оr crops uѕіng small amounts оf water оvеr long periods оf time. Iѕ thіѕ process effective аnd hоw саn уоu bеgіn planning уоur drip marketing campaign? Drip оr spaced repetition marketing wаѕ developed іn response tо thе "Law оf 29" іn whісh mаnу marketers bеlіеvе thаt аn average Prospect wіll nоt turn іntо а lead untіl they've viewed thеіr marketing message аt lеаѕt 29 times. Whеthеr thе Law оf 29 іѕ true оr not, there’s а nееd tо nurture уоur current аnd potential clients іn order fоr thеm tо аlwауѕ respond positively tо уоur updates. Thіѕ method оf repetitive marketing саn hеlр уоu avoid thе advertise-market curve. An effective wау tо uѕе drip marketing іѕ tо consistently dо ѕоmеthіng еасh month tо kеер уоur brand оf chiropractic іn front оf уоur current audience. Bу dоіng this, уоu diminish bе generating mоrе sales lead аnd wіll find оut thаt уоu wіll hаvе а steady amount оf business coming іn thе door. Thе bеѕt thіng аbоut drip marketing іѕ іt requires а structured plan оf action. Bу creating thіѕ plan аnd fоllоwіng іt thrоughоut thе year уоu саn guarantee thаt уоu wіll bе consistent wіth уоur marketing аll year long. It аll sounds great, but whеrе dо уоu start? Tо hеlр you, bеlоw іѕ а plan оf action tо gеt уоu wеll оn уоur wау tо developing а productive drip marketing initiative whісh wіll hеlр уоu іn generating mоrе sales lead: Step 1: Develop уоur Plan (Plan ѕоmеthіng EVERY month) Step 2: Strategize thе Execution оf Yоur Plan Step 3: Decide whо уоur Target is. Step4 : Increase awareness Step 5: Create consistency bу developing уоur slogan оr phrase. Thеn place іt оn еvеrу promotional аnd marketing piece. Whаt methods саn уоu uѕе fоr уоur marketing initiative? Hеrе аrе а fеw thаt wіll gеt уоu started:

Postcards
Newsletters
Email Newsletter (You'll hаvе tо bе careful оf spam filters)
Promotional оr Sales Brochures
Self-Mailers

Drip marketing dоеѕ require а financial commitment. If уоu hаvе 1,000 audience іn уоur list, аnd іt cost fifty cents tо communicate wіth еасh person оn уоur list, еасh month, уоu wоuld hаvе а monthly drip marketing budget оf $500.00 оr $6,000 реr year. Now, оut оf 1,000 audience, whаt results wоuld уоu nееd tо cover uр fоr уоur investment? Uѕе уоur оwn numbers аnd mаkе thе calculation. Next, calculate уоur R.O.I., return оn investment, аnd іf іt іѕ 10% оr higher, thеn уоu ѕhоuld implement а drip marketing campaign іntо уоur marketing mix!

[Phuc] debug

Ansar — Wed, 31 Jan 2018 01:45:49 +0000

Last Sunday (21 Jan 2018), The Straits Times published an article about government agencies increasingly reaching out to younger Singaporeans through social media influencers. With media consumption habits evolving, it is unsurprising that government agencies are augmenting their outreach channels to stay relevant with media savvy younger generations. Instagram has the 3^rd most traction in Singapore with 63% of connected consumers in Singapore using Instagram, according to “Digital in 2017” – a 2017 report on social media and digital trends around the world report. This report is a joint annual effort by We Are Social, a social media agency, and Hootsuite, a social media management platform. The report is a compilation of data from studies of online behavior conducted by organisations such as GlobalWebIndex, GSMA Intelligence, Statista and Akamai. Another study, “Connected Life”, conducted by global research consultancy TNS showed that Singapore’s millennials (aged between 16 and 30) spend an average of 3.4 hours per day on their mobile phone, of which 46% of the time is spent on browsing social media platforms. Such high social media usage correlates with the amount of exposure to online influences social media users get. As media consumption habits shifts towards social media, brands and organisations are taking to social media channels to reach out to their target audiences, particularly the younger generations, through social media influencers. In order to better connect with younger Singaporeans, government agencies have also learnt to tap on the prevalence and power of social media platforms. In recent years, government agencies are also increasingly engaging social media influencers to generate awareness, obtain feedback and mobilise action. Whether using social media influencers as a form of outreach is effective, critics and experts have highlighted the importance of the authenticity of such campaigns and the campaigns’ alignment with relevant influencers, who have sufficient product or campaign knowledge.

kenzie — Sat, 21 Nov 2015 06:09:02 +0000

uniSIM 2015

weisian — Sat, 18 Jun 2016 02:35:14 +0000

2015

Singapore Furniture and Industries Council 2016

weisian — Sat, 18 Jun 2016 02:40:42 +0000

2016

ASEAN-China Young Entrepreneur Forum 2016

weisian — Sat, 18 Jun 2016 02:44:55 +0000

2016

S P Jain MBA Entrepreneurs Elevator Pitch 2016

weisian — Sat, 18 Jun 2016 02:56:44 +0000

2016

Innovfest Unbound 2016

weisian — Mon, 30 Nov -0001 00:00:00 +0000

Tag.Pass IBM Watson Accelerator 2016

weisian — Sat, 18 Jun 2016 03:10:23 +0000

2016

SingTel Shopify 2016

weisian — Sat, 18 Jun 2016 03:20:56 +0000

2016

NTU MarkeTHINK Workshop 2017

weisian — Sat, 18 Jun 2016 03:25:42 +0000

NBS MARKETHINK WORKSHOP

Originally founded in 2007, NTU's MarkeTHINK club is a student-run club in Nanyang Business School that focuses on connecting students with large established corporations. Throughout the year, the club organises competitions, networking sessions and seminars to give students an opportunity to be exposed to the intricacies of the marketing industry. Kobe's CEO and Founder was invited to speak at a Social Media Marketing Workshop where she shared more about how to brand a company, as well as, various social media marketing strategies that is crucial to get ahead in the digital marketing industry.

InnovFest UnBound 2017

weisian — Sat, 18 Jun 2016 03:29:28 +0000

2017

Google, DBS BusinessClass 2017

weisian — Sat, 18 Jun 2016 03:31:19 +0000

DBS BUSINESS CLASS

In conjunction with Google and PurpleClick Media, Kobe's Founder and CEO Ms Evangeline Leong ran a one day workshop at the Google AsiaPac office entitled Digital Marketing Disruption. The workshop comprised several key ways to embrace digitalisation and Kobe shared several social media hacks for businesses and how they can remain relevant in their fields. For the full coverage (by DBS BusinessClass): Please click here

Digital Marketing Summit 2017

weisian — Sat, 18 Jun 2016 03:41:24 +0000

2017

U Future Leaders Summit 2017

weisian — Sat, 18 Jun 2016 03:43:55 +0000

U FUTURE LEADERS SUMMIT

Often touted as NTUCs flagship conference, the U Future Leaders is an annual event for Professionals, Managers and Executives (PMEs). Held on the 10th of November at the Suntec Convention and Exhibition Centre, the Summit focused on inculcating leadership skills in PMEs to embrace digitalisation in the future. The event also included networking opportunities with leaders from various industries to establish alliances for future work opportunities.

SCCCI Talk 2017

weisian — Sat, 18 Jun 2016 03:55:07 +0000

2017

Kobe Raw – Interview with @Xiaxue

weisian — Mon, 30 Nov -0001 00:00:00 +0000

Kobe Raw – @Xiaxue

As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of “Kobe Raw”, we learnt from Xiaxue to find out more about her story as an influencer. How did you started out in this industry? I started when I was 18 in 2003. I didn’t really start out trying to be an influencer, things just sort of happened that way. When I started, blogging was new, and YouTube wasn’t even out yet. I just started writing blog posts and people started reading. Therefore, I was one of the few bloggers that had advertorials because at that time it wasn’t popular yet. I had this friend of mine that encouraged me to start using this opportunity to build my career and that’s what I did. How did you transit from blogging to social media platforms? When Instagram became popular, it was simple for me at first because of my son, Dash. I just post photos of Dash as well as the photos that I like and would like to share. I was gaining followers and I didn’t really bother about it. Until one day I started realizing that my Instagram followers were declining slowly. Hence for a while I was a little depressed about it. I noticed what people do to gain followers, they were sticking to a theme in their feeds, and rather than putting in so much work into the captions, they spend more time on perfecting their photos. But, it’s was not my thing, it’s not where my expertise is at. Therefore, I decided to drop that idea off. I just decided to start doing YouTube videos where I can do vlogs that are similar to blogging. Was it difficult to stay relevant in this competitive industry? I personally think that it is getting more and more difficult to stay relevant because people will do anything to make sure that they are at the top of the industry. Also, popularity can drop, it doesn’t mean that if you’re popular you will always be popular. Having good content is also a major factor as content turns old and irrelevant as time passes by, you must constantly source for new contents that people might be interested in. What tips would you give to aspiring influencers out there? Even though it might be hard to do this all the time, you just have to keep trying and trying or move to a platform that suits you more. Click here for the previous issue of Kobe Raw!

Navigating fashion on Social Media

cynthia — Mon, 30 Nov -0001 00:00:00 +0000

Saturday Club

Where colours meet patterns. Fashion becomes a form of expression, a creative outlet, an extension of one’s personality, a pictorial depiction of what one is feeling. SaturdayClub started in 2012, “with the intention of dressing young people who are engaged with their culture and the environment, creates a casual yet cosmopolitan style.” At the turn of the century, e-commerce begin to gain momentum. Today, online retail stores are now a ubiquitous part of the internet. Even traditional brick and mortar stores like Zara, H&M and Cotton On are building up their online profiles to gain an edge in retail, to grab a piece of this lucrative slice of pie. SaturdayClub’s entry into the already saturated market certainly necessitated a strategic direction.

Small Ideas, Large Dreams.

SaturdayClub’s campaign features a variety of women in different styles of clothing. Women from all walks of life were first of all tasked with picking an outfit from SaturdayClub that best represents themselves. Snapping pictures of themselves against the backdrop of our cosmopolitan city to upload on social media. In the hopes to inspire and rally other women to jump onboard the SaturdayClub bandwagon. The result was a variety of pictures, each unique in their own way. From the urban skyscrapers of the Central Business District to the lush greenery of our Garden City, women came up with a whole list of locations for their pictures. The same outfit worn in different settings, yet producing distinctively different effects. These pictures were not confined by any restrictions on style and setting. Instead, women were empowered to take the wheel, to decide the direction of the postings, to curate what would best represent them. Just like how fashion is similarly a medium which allows one the freedom of expression. With the flexibility awarded to these women influencers, content creation became a mix of fun, freedom and fashion. Therefore enabling them to display authentic content for their followers on social media. As a result, a community of influencers conceived a series of pictures. Each filled with an individual personality unique in its own way. In the hopes to empower other women to do the same - to make use of fashion as a medium for self expression. For self love.

Instagram Marketing Tools & Secrets 2017

evangeline — Sun, 08 Jan 2017 11:35:46 +0000

Marketing your brand on Instagram

If you want to learn the right way to market your brand using Instagram, then you need first understand Instagram. If you have a small business to promote, ensure that you create an established presence in Instagram to attract users. Through this, users will follow, like and share your post and help spread your content easily.

There is easy way to market your brand in Instagram that can guarantee you to boost your sales instantly.

Here are the best things you can do:

Learn the Instagram Marketing Secrets. For you to promote successfully your service or brand, discover all the effective techniques you can implement in your brand and use it as your best Instagram methods. You can also explore different kinds of marketing ideas from experts such as providing high-quality Instagram images. Thus, you can also follow for the algorithm changes in Instagram and explore the trendy updates online. All of these things will help you improve your business and boost your sales immediately.

Use the appropriate Instagram Marketing Tools. Due to the advancement of technology, Instagram also rolled out some latest updates when it comes to news feed algorithm, video features and products. As you discover all of these, you can expect that it will provide you some changes in your marketing strategy. Additionally, Instagram Direct allows the opportunity for you to meet influencers and get them to promote your products and services.

Make sure that your Instagram Marketing service shows improvement. To make it easier for your follower to following you on Instagram, you can use Hashtag on your content. This will help users to search for you easily and share your content. Aside from this, you can also try running a contest to engage users.

Hire a professional Instagram Marketing Agency. In case you are too busy with your business and no time to spend in creating your marketing strategy, it is best for you to hire for the service of professionals. This will ensure you that you will reach your goal and achieve the success you desire.

Use the right Instagram Marketing Software. With the use of the right marketing software, you will have the assurance that you can improve your selling, promotions, images and at the same time helps you save your time and cost and very beneficial for those busy person. Additionally, the use of Instagram Marketing PDF can also help you encourage users to engage in your content in Instagram.

Applying all these will ensure that better results will be generated.

Introduction to Food Bloggers in Singapore

evangeline — Tue, 10 Jan 2017 11:43:13 +0000

Types of food bloggers in Singapore

Food blogs Singapore is becoming highly popular when it comes to online writing. There are plenty of aspiring and professional food bloggers, most of which are considered as top food bloggers Singapore 2016. Most of these popular food bloggers in Singapore are able to showcase the various kinds of food blog recipes. Through this way, they will learn something new wherein they can experiment it in their kitchen.

Singapore Hawker Food Blog

Singapore Hawker food blog offers various blogs of food from different cuisines. Due to their impressive blogs, most readers provide good reviews and recommendations on the type of food they look for next.

Singapore Food Blogger Instagram

Another place where you can get the best sample of food blogs is in Singapore food blogger Instagram. Since we know that Singapore is the country that takes food seriously, they can provide you lots of food options that you can choose from and apply in your own kitchen and serve in your dining scene. Most of the food blogs in Instagram are considered as all - time favorite and made by knowledgeable and top food bloggers Singapore 2016.

Makansutra

Makansutra helps provide an authentic line about hawker food that comes from different recipes that can truly inspire lots of aspiring bloggers nowadays. Makasuntra foods are very popular food in Singapore that comes in lots of flavors and provides you the most delicious taste you will never forget.

In case you are not familiar to this kind of foods, then food blogger Singapore blog can help you have clear understanding about these kinds of foods. Reading their different menus will make you feel that you are really in Singapore.

Vegeterian Food Blog

Vegetarian food blog Singapore offers a wide selection of vegan food found in Singapore. Having this food blogger Singapore blog, you can now start to create your own vegetarian food version in your kitchen.

Lady Iron Chef

If you're looking for a blog that features numerous food blog post, then head to Ladyironchef's blog now! It is one of the popular website that can share to you the different menus of local foods. In this site, you will find lots of good reviews, feedbacks to all the food blogs available from their site. It is definitely the ideal place to look for fresher menu ideas.

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7 Tips to Ace Social Media Marketing in Singapore

evangeline — Wed, 01 Feb 2017 11:44:39 +0000

Guide to social media marketing in Singapore

The use of social media marketing Singapore today will help your business to go further and reach more customer. Since most of the customers can provide you good interaction regarding your brand through the use of social media platform, you need to ensure that you have strong social media plan for your marketing. Thus, you need to ensure that you know all the social media trends to ensure that you have trendy website that will encourage for your target audience to come and have some visit.

Due to this, Social media Singapore helps lots of businesses to achieve their own remarkable success. To achieve result, you need to use effective social media marketing strategy. There are many social media marketing companies nowadays that share their strategy wherein you can also apply in your business.

Among of these strategy tips are as follows:

Determine what kind of business goal you want to achieve.
Set your own marketing objectives to define how you will do it and generate the leads you desire.
Identify who will be your target audience are so you know what kind of information you will provide them.
Perform some research about the current competition in the market. In this way you will have better idea on which part you need to work more.
Choose the right platforms and tactics so you will avoid the waste of your time. Also, have a strategic content that can help you build good relationship toward your customer.
To make your social media marketing jobs becomes comprehensive,c allocate the right resources and budget.
Enroll in some online social media marketing courses. They will provide you the latest knowledge that can help boost your sales and make your business successful.

To better understanding about this matter, why not learn the real meaning of social media marketing definition. Through this way, you learn how to do social media marketing effectively and efficiently.

Aside from this, there are also some helpful social media marketing tools you can use that can enhance your business to have good online presence. Since most of the consumers today are looking for the best and impressive website of one product, the use of reliable tools will be very beneficial for you. Also, the use of social media marketing pdf can also help you to drive lots of traffic to your business website.

Conclusion:

Social media marketing is one of the ways to grow your business quickly. It can help you achieve the success towards your goal wherein it can guarantee you to increase your site traffic, raise the brand awareness, improve your communication and build good communication. Therefore, you need to ensure that you have better idea on how to measure your goal to gain the social media ROI.

Ultimate Guide to Marketing to Millennials in Singapore

evangeline — Sun, 15 Jan 2017 11:51:38 +0000

Millennial Marketing in Singapore

We all know that marketing to millennials is a very daunting task to do. Learning how to market to millennials will ensure that you can now start to earn money and move in forward in your industry without having difficulty. To help you win your situation and make your business reaches the top of the competition.

Helpful tips you can use and apply in your business:

1. Upload engaging content relate-able to your target audience

Marketing to millennials 2017 will require you to improve your communication skills in order for you to socialize with them easily. Since most young adults today using social media, it is best for you to communicate with them through it. Your post should be engaging to this kind of users for you to have a good start and always mention your brand name in replying to their chats.

2. Recognize the self-expression of millenials about your brand

For many people today, self –expression is similar to the branding of your brand. Therefore, you need to ensure that your potential customer can reflect on your product that suits to their personality and style. Also, ensure that you always relate your brand to the image they want in their life to get their attention and convey them to purchase your product or opt with your services.

3. Respect the uniqueness and differences of millenials.

Since the millenials have the most diverse generation not all of people have similarities in each other. Therefore, you need to ensure that you respect the unique nuture of every individual.

4. Attend marketing to millennials conference.

To achieve your great success in your industry, you can attend marketing conference wherein all the professionals will gather for a day that is full of trends, insights and marketing secrets that will help you fast paced the world of marketing to millenials. Through this, you can brand in a new line and change the trends, attitudes and habits of your millennial consumers.

5. Read some marketing to millennials book.

Another great thing you can do is find some inspiring books that can help you market to millenials effectively. Most of these books will reveal the secret on how to scale for this kind of generation.

6. Use marketing to millennials pdf.

There is also some helpful information that can help you settle for the needs of your consumers and be confident to face the challenges you will face from millenials. Through the use of it, you will find it as good opportunity to solve your problem.

7. Use the millennial marketers Instagram.

It is very vital today that you need to understand what kind of influence you need to provide in millenials and millennial marketer Instagram is the best tool you can use to achieve your success.

Micro Influencer Marketing

evangeline — Sun, 22 Jan 2017 11:53:44 +0000

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If you are an internet marketing wizard, you would have probably heard of influencer marketing in Singapore. These influencers include a mix of celebrities, YouTube stars and bloggers. If influencer marketing is becoming too mainstream for you, you might want to consider micro influencers to achieve online success as they are more effective and reliable.

Micro Influencer Definition

A micro influencer is your everyday consumer who has 500 to 5,000 active and highly engaged followers. The art of Micro influencer marketing is all about discovering the relevant consumer to promote your product. They create co-developed posts on social media that serves as an effective way to drive conversions towards business objectives. Although Singapore Social Media Influencers may have a smaller reach compared to mega influencers, they rank the highest in engagement rate. Also, the most important aspect is that they are able to generate authentic conversions among many like-minded customers. This is far more effective and powerful compared to the superficial connections and engagements you may obtain from impersonal endorsement and paid advertisement.

The Growing Mass of Singapore Social Media Influencers

The idea of Singapore social media influencers has been gaining traction at many agencies and organizations in the country. The number of micro influencers Instagram is also increasing. With similar amount of budget, this marketing technique allows brands to collaborate with audience, reach more demographics and see better engagement. Many companies have successfully incorporated micro influencers as part of their existing marketing strategy. The recent change of Instagram algorithm has allowed micro influencers to be more visible on the platform. For companies and businesses, the secret is knowing how to find micro influencers that will take their business to higher levels of success. However, if you want to become a micro influencer and monetize your social media influence, there are some simple things you can do to earn money and help brands promote their business.

How To be a Micro Influencer

If you want to become a micro influencer, you need first to choose your niche. Select a subject or a topic that you’re passionate about and want people to engage in. After choosing the most relevant topic, make sure to create quality content. With the rise in popularity of micro influencers, there might be many who generate the similar content, so make sure to be relevant, useful, engaging and unique. As a micro influencer, you may not have the most popular name, but you will have loyal and relevant followings that businesses need to promote their brand, services and products. Advertisers do not necessarily need to invest on famous A-list celebrities in Singapore. Advertisers can now generate powerful results while saving money by utilising the appropriate micro influencers in Singapore. Regardless of the industry you are in, they can take your business to higher levels of success.

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Fake Kobe Beef seized in Singapore

evangeline — Sun, 25 Dec 2016 11:56:10 +0000

The Sway Times

Fake Kobe Seized

Authorities have seized over 88 pieces of kobe beef produced illegally in the country. This resulted in prices of the food rocketing ahead of the Christmas and New Year holidays.

A suspect has been arrested over the haul of 88 pieces of the fake meat, which officials warned was dangerous for human consumption.

They are suspected to have been smuggled or illegally shipped in through BASH @ Launchpad, a senior customs official told Sway Times.

88 pieces, branded “Kobe” were intercepted on Monday in the Hatchery area of the city, the official said on condition of anonymity. Futhermore, the official also found that these beefs had no date of manufacture.

“We have done a preliminary analysis of the Beef pieces. After cooking, it was sticky and only God knows what would have happened if people consumed it,” said area customs controller Hum Jee. Furthermore, these beef seemed to be widely sold in unknown vendors in Singapore. As a result, authorities are looking out for these vendors and has issued a notice to stop the sale of these beefs. In addition, the authority also advise public to not consume these beef and bring them to the vendor for refund.

Hum said the beef was to be sold ahead of festive season. However the price for the popular steak hit the roof due to galloping inflation. This may affect families who are looking to buy beef for festive celebration.

Currently, 88kg bag now sells for around $20,000, which is more than double the price in December last year.

The customs service has sent the fake meat to the National Agency for Christmas for further analysis.

No, we don’t sell beef. Kobe is 口碑 ;)

Wishing all a Merry Insta-Facebooky Christmas!

This is a work of fiction. Any names or characters, businesses or places, events or incidents, are fictitious. Any resemblance to actual persons, living or dead, or actual events is purely coincidental.

The Power behind Instagram’s Shoot Square Photo

evangeline — Sat, 21 Jan 2017 11:57:36 +0000

Instagram has gone beyond just a platform to upload users’ OOTD photos. Brands these days are harnessing this tool as a platform for their brand marketing. The intangible aspect of brand marketing consists of brand identity and buyer loyalty. Less time can be spent on finding potential customers once sufficient followers are able to relate to your brand. This is because more Instagram users will feature your product on their posts.

Influencers on Instagram

Now, the mediums to achieve a level of high response is varied. One of the most effective ways is to engage in Instagram influencers. Who constitutes as a Instagram influencer then? They are the modern day celebrities who have the power to engage their followers through their style of writing. Thus, they have undoubted ability in creating high quality digital content and engagement. But if you’re thinking that influencers are those celebrities you see on television screens, then you are wrong. Everyday instagram users who have at least a thousand followers too can be persuasive in their own ways!

Tapping on Influencer's followers

With a large follower base, influencers are able to gain the trust of their followers as they introduce your brand’s product. They play a crucial role as a middleman messenger between your business idea and potential customers who might be hearing about you for the first time! It is imperative that you find an influencer whose style speaks of what your brand stands for. Thus, your business can largely benefit from the increased brand awareness brought about by these Instagram influencers, hence expanding on your brand’s followers reach.

In addition, it is also essential that these influencers you engage in include your brand’s exclusive personality to avoid any mismatch in brand value. They can either tag your brand in the photo or caption’s segment of the post. You will be surprised by how this small call to action in the influencer's post is able to yield a positive response from their followers. On the other hand, it is your duty to be strategic about your page’s bio link and content as your Instagram page could well be a stepping stone for your potential consumers to land on your ecommerce site.

Micro influencers

Consequently, the reciprocity of response that is elicited from the influencer’s post could translate to loyal fans of your brand. It is even more compelling if your brand is able to get a few everyday micro-influencers writing about your brand. It is interesting to note that every 1,000 of their followers is able to convert to an average of 37 likes per photo of your brand. When you are expecting such a result after learning about the density rendered to your brand, it will be more optimising if you could get your everyday micro influencers to follow a certain extent of posting schedule. This would ensure that the traffic to your site is spread out and does not fizzle in response after a period of satisfying engagement.

Lastly, ensure that their posts and your brand are in line with consumer demographics. After all, they are your brand ambassadors. As you would be very well versed by now, your brand should be catering to multiple group of relevant audiences. This is because casting a bigger net in the ocean increases your chance of catching more fishes. Hopefully you are more convinced about that distinctive shoot square style of Instagram photos can turn viewers into buyers.

References

Kissmetrics: A Blog about Analytics, Marketing and Testing. “How to Use Your Instagram to Promote Your Brand and Drive Sales.”

Social Media Examiner: “13 Instagram Marketing Tips From the Experts.” July 2015

Credit: Octavilia Budianto

Hashtag Game

evangeline — Thu, 02 Feb 2017 12:01:13 +0000

The #hashtag game

Do not fret when your sales stuck. Do not worry when your social media presence is not adding values to your business. Probably, you just need to break the routine and have some fun. Let’s play this game: The #HASHTAGS Game. It doesn’t cost you money, instead, it may bring you money and name.

PLAYER

No limit to player’s age.

Literate.

Smartphone and social media savvy.

Individual of any occupation and business.

CONTENT

Unlimited categories of #hashtags.

Creativity.

Smartphones.

Other gadgets.

Social media accounts, preferably Instagram

OBJECTIVE OF THE GAME

This game is meant to improve a business’ performance, sales and engagement with the consumers. Most of the time, this game would benefit the players. Victory is subjective, it is relative to what the players perceive.

HOW TO PLAY THE GAME #1

If you do not have a social media account for your business, make one first. Preferably, it is an Instagram account.
Think of an interesting #hashtag name that is unique to your company and catchy as hell. How to create a creative hashtag name.
For eg., #kobear #whackobe #kobae
Tell your followers on your Instagram profile, “tag #kobae in your photos to get featured!”
Usually, followers who love your business or Instagram profile would like to do this because they want their posts to be featured in the account they look up to.

HOW TO PLAY THE GAME #2

Go to public places, for eg. campus.
Put a number of free things such as food and drinks at the tables or other places you think will be seen by many people.
Attach a message that would brighten up the day of the receiver, for eg. “You look good today!”, “all the best for your exam!” etc. together with #yourhashtags
People might feel happy, and would like to thank you for doing the little kindness.
Chances are: they post a picture of the free things together with #yourhashtags.

Alternative: you could ‘instruct’ the receiver blatantly to post a picture of the free thing and tag @yourbusiness and #yourhashtags. It would sound a little bit forceful, so it is recommended to have a follow-up : “tag us to win more prices!”

HOW TO PLAY THE GAME #3

Think of a photo contest or challenge and announce it on your account.
Create a set of rules that include:
1. Follow @yourbusiness
2. Tag #yourhashtags on the post
3. Optional: tag some other friends in the posts too to gather more crowd to join your contest
Make your contest sound prestigious and cool for the public to join for eg. in collaboration with the legendary brands out there!
Don’t forget to prepare attractive and worth-it prizes.

Tips: a fun contest would attract more crowds for eg. meme-making challenge, mannequin challenge. Reposting some of the contestants’ photos (even though they are not the winners) would be an act of appreciation. Your audience would love you more.

Credits: Feliciana Natali

Inspired from the marketing ideas of WHACKOBE3, TEAM 5 (AM Session) and TEAM 2 GetKobe-d from NTU Nanyang Business School

Tips to Increase your Engagement using Instagram

evangeline — Wed, 11 Jan 2017 12:04:17 +0000

This post will help business minds like you to explore how you can increase engagement by maximizing outreach on Instagram. This article will answer your question on "How can businesses increase their engagement on Instagram?"

The establishment of your company's Instagram page amplifies the conviction you have of images attracting your brand's followers. After all, our brain disseminates 90% of information visually and is engineered to prefer images more than an aggressive selling strategy.

Ways to Increase Engagement

Building on this non hard selling approach that is enticing about the Instagram’s social culture, we will look at what makes an Instagram post so engaging. First of all, ingeniously taken professional photos, coupled with bright scheme colours, permit that extra alluring factor that increases likes by 24%

Additionally, shared experiences through the use of images were able to captivate followers more. This allowed followers to better relate to the experiences shared in the posts. This is also a more genuine and authentic approach. Instagram influencers can achieve this outstandingly, as we will see from the case of Zafferano.

Singapore-based restaurant, Zafferano, invited influencers to understand its dining experience in hopes of increasing its online presence. The influencers has the chance to enjoy Italian meal and amazing city view before posting on their social media accounts. By involving 11 influencers in the span of 10 days with 33 posts, this campaign had converted to more than 65,000 outreach. Additionally, it garnered more than 8,500 likes and 280 comments on Instagram.

What a worthwhile investment created from this authentic experience and credible story shared!

A succinct and to-the-point caption provides a more impactful attention-grabbing effect than a long-winded description which loses its grip on readers quickly, given the tendency of us millennials just scrolling on our newsfeed. Engagement with readers, and conversion to dedicated fans would also surge when the Instagram influencers diligently respond to their comments and build a constant rapport with their followers.

The power of #Hashtag

Hashtags help to increase viewers outreach to an even wider community of Instagram users with a higher likelihood for discoverability. They also raise the shelf-life of Instagram posts provided hashtags are specific and interesting enough. However, excessive use of hashtags could potentially result in a decline in engagement rate. A rule of thumb is to avoid using more than 5 hashtags.

An example of a company who has used this strategy well is KitKat. To garner public's attention, hashtags such as "#HaveaBreak" and "Have a KitKat" were exclusively created. Hence, your brand too, could adopt the use of keywords that best describes your company. It is said that 78% of consumers were persuaded by a brand’s social media which resulted in a purchase. From this, you can see that when more Instagram users are sharing and complementing your brand, the better your sales!

Sources

Kissmetrics: A Blog about Analytics, Marketing and Testing. “How to Use Your Instagram to Promote Your Brand and Drive Sales.”

Julius Works: 6 Examples of Brands that Boosted Engagement with Influencer Marketing, November 2016

Letter to my Dear Future Husband

evangeline — Mon, 02 Jan 2017 12:05:11 +0000

A Letter to My Future Husband

Dear Future Husband,

How are you, my dear husband-whom-I-have-not-met? I hope you are doing fine and you have scored well for your papers, or secured your dream job, or got promoted, or succeeded in whatever you want to do. I am doing fine here, enjoying the ups and downs of life. My belief is that everything happens for a reason. I am generally happy about my life, and I hope you too!

As you are going to be my important person and better half, I want to share with you something that is important to me: Instagram. Hmm, I may sound superficial and all, but I can’t deny that Instagram has been a part, an important part, of my life, almost like a hobby and passion - or even a possible career that I have been dreaming about all these times.

Don’t freak out. PLEASE don’t stop reading. I am not obsessed about Instagram. Let me explain to you: it’s just about the power of images and pictures on social media.

Don’t you know that the images you saw on Instagram, Facebook, or websites, may not tell you the whole truth? Image hides flaws and shows only the good side. And not all photographs are as ‘pure’ as it should be. The pore-less, porcelain-like skin of the beautiful girls out there (some) are the result of photoshop. The food is not as delicious-looking as it looks like. The sky you see in the photograph may be originally gloomy and not pinkish. It is all taken by me!

The perfection is an illusion. But why are many working so hard for such 2D images that is not even real (it’s even digital, not printed) !? Because, the quality of an image can lead to what is called make-believe. Many viewers would believe what they see, and get influenced to try the food, or the makeup, or the outfit, or to go the place they see in the post. It’s like, good images have the power to create quality that is not even there in the first place. Magic, huh?

But I can’t post good quality images only once in awhile - and this is not because of obsession. I have to do it all the time because the consistent good posts on one’s account would build the audience’s trust, satisfaction and entertainment - usually people are feeling happy to see beautiful images, correct me if i’m wrong. That is the reason why people would follow account with images that inspire them visually. It may not be content-rich or educating, but it is a good eye-food for those who can see.

And if the posts on my Instagram account are that powerful with an abundant number of followers, that would mean higher chance to attract companies and brands to ‘hire’ me as their ‘promoter’ simply because I have a lot of followers who believe the quality of the things I feature on my account - they may want to really try the things I endorse on Instagram, right? It’s like a good instagram account would be a great investment for social media marketing, Instagram marketing or influencer marketing.

Once again, I want to emphasize that my Instagram is an investment, dear. So, when we meet in the future, please don’t freak out if I’m picky about photographs. I may not want to post a great photo of us if it is blur. Please, don’t get mad if I ask for your help to take pictures of me hundred times when we travel to Santorini, Maldives, and other places. And please don’t get confused or worried If I remain silence for some times with my phone because I’m not cheating, I’m just editing my images with some beautiful filters and I need to concentrate while doing that. On top of that, I would still prioritize you and our family over my Instagram.

Ah, what a long sharing with you. Interesting, isn’t it? The way of living in this era can change so much just because of social media.

Well, I think I gonna end my letter to you here. Can’t wait till we really meet in person! I believe you are the best one God has prepared for me, and vice versa.

With loads of love,

Your Future Wife.

The Storyteller of Your Brand - The Bloggers

evangeline — Sun, 01 Jan 2017 12:05:56 +0000

If you’re ever wondering why bloggers are increasingly gaining momentum in the marketing scene, then this article is for you! In this article, we will look at the widely adopted blogging approaches out there.

What you need to know about bloggers

Many active social media users are following famous bloggers’ updates and reading their posts in their free time. It is not surprising to see why bloggers are becoming some sort of role models to many millennials out there who have simply made social media platforms part of their identity. These bloggers are not only updated about the latest trends, they also cover topics that are specific enough which makes it accessible for readers who require information, or just in need of some perspectives and opinions to make some decisions pertaining the topic. Therefore, they definitely can equip their readers with a certain degree of short-cuts to make them appear like a know-it-all person of diverse topics.

Moreover, readers trust the bloggers highly. An average person would consult about 11 consumer reviews before purchasing a pricey good. As analysed by Spark Notes, majority of consumers seek information via blogs. In fact, 80% of the online population claim that they trust bloggers. This is primarily because many successful bloggers are able to invoke emotions and create their posts in an authentic way that allows personalised pitching to the readers. Evidently, they are relatable to their readers through their personal experience.

Why brands are increasingly engaging bloggers

The wide outreach that bloggers have is an advantage that companies like to explore in its marketing influence strategy. With each post they upload, one blogger can easily reach thousands of readers. Brands that engage these bloggers could track their posts using Unique Monthly Visitors (UMVs) feature on top of their social followers. Brands can look up at blogger's entire digital footprint to determine who is more suitable to be their partner in advertising their products/brands.

Two Approaches of blogging practiced by bloggers

1. Ambassador Blogging

It entails bloggers to be on board for a stipulated length of time where they establish an ongoing relationships. Additionally, they are expected to post more than once.

2. Campaign Blogging

It enables bloggers to scale their outreach and create a quick spark, serving as a catalyst to create buzz.

Other strategies to effectively market your brand

Providing them with relevant and accurate information:
- It is essential to ascertain that the blogger’s style of writing fits your brand’s profile as you lay out the content expectation. You can determine their relevance by looking at the comments section of the post and how they respond to them.
Pitching your brand to the bloggers for the first time:
- It is possible that these bloggers are the first line of personal touch if they have yet to figure out your brand. It is worthy to note that brands need to have a personalised touch when pitching to bloggers to reduce any indifference they feel about your brand. Hence, establishing a common rapport is important.

Conclusion

If you not convinced about the upscale influence that blogger marketing entails, you are missing out on a great opportunity. More importantly, the trust and authenticity that bloggers can garner act as an advantage your brand would not want to overlook.

Credit: Octavilia Budianto

Sources

1 Absolute Mobile Solutions. “Why Does My Business Need a Blog?” June, 2016

2 Convince and Convert. “How to Own Your Blogger Outreach Process?” Kristen Matthews

3 University of Brighton Blog Network Site. “The Things We Should Know about Blogging for SMEs” April, 2015

Defining Influencer Marketing Singapore 2017 and Beyond

evangeline — Tue, 08 Nov 2016 12:06:50 +0000

Defining Influencer Marketing

Background Information

With the advancement of technology platforms, influencer marketing is steadily shaping up the marketing industry. Bombarded with advertisement, consumers are gradually avoid conventional marketing technique. Instead of only using popular individuals, it is more cost-efficient to use everyday influencers. This is because they are more relatable to their peers.

1. Influencer Marketing

Influencer marketing utilises consumers’ most trusted voices of people – their peers. With 92% of consumers preferring this over branded content, according to AdWeek, it is certainly an effective marketing strategy. Influencer marketing encourage authentic stories that encompass nuance descriptions of the brand. Offerpop suggests that user-generated content (UGC) also boosts engagement of consumers by 50%. Moreover, Nielsen research shows that influencer marketing remains a constant top scorer in its ability to convince today’s consumers. The research also shows that influencer marketing are particularly effective with the millenials as compared to other traditional advertising.

Consequently, followers of the influencers would become more familiar with the brand. With that, it will evidently increase the inbound traffic, with potentially allowing 5-times greater click through rates using UGC. Result shows that 71% of consumers are more likely to purchase an item based on social media referrals, especially with the use of UGC.

Influencer created content is intrinsically different from digital display ads. The difference lies in that influencers presents entertainment and informational values. Futhermore, content created by influencers cannot be blocked. In addition, influencing marketing content provides lifetime value for brands.

2. The Influencers

There is a changing shift in the group of influencers involved. According to 2015 survey by SheKnows Media, research found that 86% of respondents prefer recommendations of product and service from everyday people instead of high flyer individuals, seeing the former as more genuine. Micro-influencers are powerful mediums of amplifying traditional word of mouth (WOM) and they can be especially influential when it comes to promoting new offers and product launch to their close community of friends.

Furthermore, brands can benefit from the upscale of visual coupled with considerable length of content that an influencer can adopt in social network mediums, as this raises engagement and inflates the likelihood of the post to be shared on social media. Kobe adopts a pay-per-post model that hinges on algorithmic matching to find perfect partnerships between the brand and the influencers.

3. Influencer Marketing Technology Platforms

Through the scoring platforms, Kobe is able to match influencers to brands based on their interests and the algorithmic pricing. The self-service influencer management platforms also facilitate brands in overseeing the content and vote for its approval before influencer posts it. Through Kobe platform, it automaitcallys match influencers and conduct performance analytics. Kobe helps companies save time and resources and effort can be allocated in striving towards the brand’s goals of improving its marketing strategies.

Moreover, Kobe also administers fully managed influencer marketing campaigns that are on the lookout to activate influencers around a specific brand message or sales objective. This would inadvertently reduce the time-consuming aspects of the ordinary influencer marketing.

Influencer specialist agency like Kobe delivers a curated and customisable content experience that brands desire. By defining the influencer’s marketing place in larger media program, Kobe also ensures that a personal touch is never out of sight.

Kobe at Facebook

evangeline — Thu, 15 Dec 2016 12:08:19 +0000

Kobe at Facebook

Visiting Facebook office

Okay, I have been really busy in life. I used to spend my holidays staying at home and drawing fashion, but I decided not to do so this time. “Lets try something out of my comfort zone!”, said me to me, and here I am doing my very first internship! And during this internship I had the chance to visit Facebook Singapore office. Surreal!

I’m not gonna share my internship experience nor why my boss could get all of us there. Let’s save it for another post. Instead, after much thoughts, I’m going to share with you the five things I learned from the Facebook office tour. And if I have my own studio, or office, and (of course) home, I would copy what Facebook does.

1. Serve some food, and it would feel like home.

The free flow of snacks, drinks, peppermint candies (Christmas time) and even BEER (heartbreak during office hour? Help yourself some drinks) are served at a well-designed kitchen and dining table - and that rack is the first thing welcoming you after you pass the gate. I can only imagine myself working there and happily think of ‘what snack I should get next’ or ‘should I bring home some Hello Pandas for my little cousins’. It is food, I know, but food is inevitably an element that would make you feel welcomed, and want to stay longer.

2. Good natural lighting for a brighter future.

Lighting comes directly from the sun into our office/studio/room would not just allow us to take good selfies and instagram flat lays (yas to more fun at the office, right?) or supreme view, but also to feel more peaceful and somehow homey. I can’t explain this feeling scientifically nor psychologically but I believe there are different light spectrums from the sun that would affect our mind and soul. No matter what, we belong to nature - that’s why we feel better to have more nature around us.

3. Some empty spaces for the growth of creativity.

I believe creativity is one of the most versatile virtues (virtue, not skill okay?) every human should have and nurture. That is why it is really important to have a living/working/living-and-working place that would help your brain produce creative juices. One of the way is to provide the ‘undone’ or empty spaces for you to fill in, erase, create, destroy. It can be the doodling wall like what Facebook provides, a table full of legos (for our kids, yeay!), gigantic chalkboard, transformable furniture, etc! It is the incompleteness of something that triggers us to complete it. And “how to complete it” is called creativity.

4. A great toilet for a great private time

I’m regretting myself not to take pictures of the toilet because it is totally pretty and smells darn good. And after the toilet time, I felt so refreshed afterwards. I could never forget the lavender/lemongrass smell of Facebook toilet. It is very very homey. Imagine working in a place where whenever you get stressed or stuck about something, you could just go to the toilet to have a comfortable nature call in the airconed cubicle, enjoy the great smell and wifi connection without anyone disturbing you. I believe my well-being will be leveled up just by working in such a place.

5. Festivity.

Sadly, not all places (homes, offices, schools) would have festive decorations or food when it’s Christmas time, or Lunar New year or Easter. Yes, festive seasons are temporary. Yes, it could waste money. Yes, not everyone is celebrating it. But what festivity brings to those who see, feel and experience it is excitement, to most people. And it is the little things in life that matters. Facebook has the peppermint candies (i wish there were gingerbread cookies), Christmas tree and some Christmas decoration on the wall. I believe Facebook has their Christmas lavish party too.

Some other offices would be similar, or even better than Facebook, but well I have never been there so I could only stand in awe when I visited Facebook. And, I do not know what the other stuffs that Facebook office has. This experience is purely based on my observation and opinion. Since not everyone has the chance to go there, let me share with you my excitement <3.

So what do you think? Would you do what Facebook does to its office and employees? :)

part 2: Kobe at Facebook

Credits: Feliciana Natali

Kobe visits Facebook Part 2

evangeline — Tue, 01 Nov 2016 12:09:31 +0000

A warm welcome to Facebook

To begin with, the moment once I stepped into Facebook office it is as if virtual Facebook comes to life. More accurately, the Singapore’s Facebook page – with iconic Singapore buildings like Gardens by the Bay, colouring the picturesque background as one gazes out the enormous windowpane. This is just like how we have been more drawn to our Facebook wall with the inclusion of friendship and photos of events that were taken some time ago. Facebook office too greeted us with personalised company’s logo on it at the start of the tour.

Multiple vibrant areas within the office

The office is divided into two parts. They are open spaces and private meeting rooms. Firstly, there are multiple live screens showing up-to-date data and the most popular hashtags on Facebook. It also screens the most popular images on Instagram worldwide, which definitely triggers the vibrancy in the office.

Secondly, the snack and beer corner encourages open discussions. The concept is to keep the staff interconnected, just like how we use Facebook to connect to one another. Facebook also keeps the festive season close to heart, by placing Christmas themed candy.

Behind the screens shown above lies the corridor leading to the restroom.You can find stories on how Facebook has made real impacts on lives across the world just outside the door of their restroom. These short breaks to the restroom helps us to be more focused and be reminded of the positive impact Facebook has made.

Wall of Creativity

Thirdly, there is also a wall that allow visitor to pen down their messages. The only limit to this wall is your creativity! If you observe closely to the image below, you would see a sketch drawn by my talented colleague! Right at the other end of the office it encompasses the latest liveliest Instagram feature– the boomerang! Boomerang has all sort of emoji you can shout out to your audience, how cool is that? To wrap it all up, Facebook office has all the feature of its social media. From the wall of creativity to other cool features, it is certainly an eye opening tour.

part 1: Kobe at Facebook

Importance of choosing the right social media influencers to work with

evangeline — Tue, 03 Jan 2017 12:10:13 +0000

Why use influencer marketing?

Traditional media platforms like television and print publications begin to lose their appeal. Especially with an increasingly tech-savvy generation of Singaporeans, advertisers are moving away from traditional advertisements on these platforms, and are beginning to explore the benefits of advertising and marketing on social media platforms.

One of the ways to do this is influencer marketing. The rationale behind influencer marketing is that these influencers are opinion leaders and has the power to reach out to a wider audience due to their follower engagement.

Two types of influencers

According to a white paper published by UK-based social media analytics company PeerIndex, influencers come in two groups, connectors and specialists. Connectors refer to those with a large number of connections on their social media platforms. They are extremely active on social media and are able to provide a wide outreach and engage in viral activity.

A local local influencer is Naomi Neo (@naomineo_), who boasts 306,000 followers on Instagram and 84,265 followers on Facebook. She engages in influencer marketing for a wide variety of products. Examples includes food products such as ice cream and fruit juices to makeup and beauty products.

Specialists, on the other hand, refer to social media influencers who have a smaller network, but closer connections. These influencers usually focus on certain areas on their social media platforms. It can range from areas such as fashion, technology or photography.

An example of this is fashion blogger Mae Tan (@marxmae). Mae Tan has 67,700 followers on Instagram and 4,756 followers on Facebook. The public perceives her as a key opinion leader as she frequently blogs about things related to fashion. This is also reflected on her social media pages, where she does influencer marketing for clothing labels and makeup brands.

Choose the right influencer

When planning their influencer marketing strategies, businesses have to consider many factors in finding social influencers that are suitable for their campaigns and cause. Aside from basic criteria such as the public image and statistics of these social media influencers, businesses also have to consider their areas of expertise and the demographics of their followers on social media.

For instance, a fashion label who wishes to engage in influencer marketing will look for an influencer who posts about fashion. This is because most of the influencer's followers are people who share the same interest - fashion trends. This is definitely more effective than engaging an influencer with many followers but is not relevant to the brand.

Kobe’s influencer selection model

Local startup Kobe is an ideal selection model for influencer marketing. Kobe utilises algorithm involving both visual recognition and text recognition to analyse its database. The database is a compilation of micro-influencers. Micro-influencers are everyday people with more than 500 followers on Instagram. The database also allows Kobe to determine each influencer’s area of expertise (food, lifestyle, fashion etc.).

Businesses are asked on the number of people they wish to reach out before the campaign commences. Afterwhich, the campaign opportunity is sent out to influencers in the database whose profiles may suit the business’s profile. These influencers are further questioned to determine their fit. Such questions include whether they’ve been customers of the business, or the extent of knowledge for what the business does, to further determine how much of a fit they are for the business.

As many companies simply engage influencers with high followers, they might end up with an influencer that is unsuitable. Kobe helps companies to avoid this pitfall by looking at the suitability of the influencers other than their reach.

Influencers are to upload their posts on Kobe platform first for us to do a quality check. Businesses will then vet through the post to ensure that it is in line with their image. From there, they can approve or reject any posts that may potentially be offensive or detrimental to the business image. Once approved, influencers will be able to post it on their social media account. These posts would then reach their followers which is the target audience that the businesses are hoping to pursue.

Credits: Chong Yoke Ming

“Hello Boss"; A Letter to my Boss

evangeline — Sun, 15 Jan 2017 12:10:58 +0000

A Letter to my Boss

"Hello Boss": 7 Things You should Know about Influence Marketing”

“Hello Boss, I heard you want to pay for a social media influencer or influence marketing to boost our sales, correct me if I’m wrong. Well, that is a wise decision because we are in the social media era. But, Boss, let me tell you some things. Influence marketing is good for our company’s future, but there are some stuffs to be considered so that it is effective in the long run.”

Number matters.

“I think you should know about this. The number of their followers, especially Instagram, affect the reach of our marketed product. The higher the number, the better. Choosing the top social media influencers like Kristina Bazan and Chiara Ferragni is a must.”

His/her market should match our market.

“Oh but wait! Which product are we going to include in the influencer-marketing strategy? If it is our international high fashion lines, then I would highly recommend someone like Kristina Bazan, my ultimate muse – definitely one of the top choices. But for the local brand we have, it is better to hire Andrea Chong. Oh no, don’t tell me you want to influencer-market our new F&B outlet at Sengkang? I think Burpler will do. It is one of the best influencer marketing agency and platform for foodies in Singapore. Choose the right influencer for the right product, boss. The pay is not cheap…he/she should be worth our money.”

Our branding is in the hand of the influencer.

“And please Boss, do not go for the influencer who looks like having a gangsta lifestyle because we do not sell tattoos. You said to me that our fashion brands are targeted towards the atas market and made to look classy, right? Our chosen influencer should embody the same image as our vision.”

More is definitely better than one.

“To be honest, hiring only one social media influencer may not be enough, especially if we want to sell our product like a lifestyle. It is either we pay a number of social media influencers with similar backgrounds that match our image and target market, or, pay a high amount of money to only one social media influencer but let him/her do their influencer marketing magic. Usually, the higher the payment, the better he/she is at “fusing” our product into his real daily life, making our product’s quality to be much more convincing!”

But quality speaks louder.

“But really, besides great influencer marketing, our product quality has to be as great. Sometimes some brands do not need many influencers to create a long-lasting presence in the market because they have top-notch quality that other new emerging brands cannot beat! Our company has to be that kind of company, Boss.”

And appreciation generates automatic influencer marketing for free.

“Then, consumers loyalty also lies on how we treat our customers. I think we should show appreciation to those who bought our product through our social media accounts too. For example, we can repost and tag them as they have purchased and post our product on their instagram. I have this beautiful experience with brand Valentino. Valentino repost my artworks, they appreciate it! I know I am not rich enough yet to buy their product but this action makes me to keep mentioning Valentino as my favourite brand. I’m not kidding here.”

Hence, don’t stop there.

“Well, in short, using influencer marketing strategy and hiring social media influencer is a great plan, but we should not rely on external factors too much. We still have to maintain the internal factors (quality and character) to the highest standard in order to achieve the best outcome for the whole company. But I believe in you, Boss. We will do greatly.”

“So tell me, Boss, which influencers you have on the list and for which product?”

Credits: Feliciana Natali

Guide to Social Media Influencer Marketing

evangeline — Sun, 08 Jan 2017 12:12:03 +0000

7 Reasons Why You Should Invest in Social Media Influencer Marketing

Guide to Social Media Marketing

1. Social influencers hold the key between you and your target market.

One of the most important job of marketers is to capture the right target audience. Influencer marketing agencies can make use of advanced software and algorithm to match brands’ image requirements to the ideal social influencers based on their online profiles, expertise, and interests. With such accurate matching, you can gain access to the large pool of social influencers’ followers, an entire consumer base that has a much greater chance of showing interest to your products.

2. Do not underestimate the power of word-of-mouth.

Influencer marketing is the digital world equivalent of word-of-mouth marketing today. A study conducted by Nielsen has shown that 92% of global consumers based their purchasing decisions on word-of-mouth recommendations. While 4 in 5 respondents rely on recommendations made by their closed ones, 2 out of 3 trust the suggestions made by strangers as well. In the highly-connected digital network of today, the power of social influencers is further magnified with its butterfly effect as 20% of online users will go on to share about the products recommended by the social influencers they follow.

3. Social influencers are realistic goals while celebrities are merely unattainable ideals.

Consumers nowadays are more individualistic and practical. They no longer blindly follow celebrities’ recommendations among a group of diehard fans and instead, seek to find relevance in consumption suggestions. Many of them find it easier to relate to social influencers who are ultimately, everyday people just like themselves and who have perhaps managed to become better with your products. Leveraging on this deeper connection with consumers, social influencers thus have greater ability to sway their purchasing opinions. In fact, the popularity of some social influencers today can even outshine the glamour of celebrities as younger audiences shift away from televisions to the social media to look for entertainment.

4. Social media holds the largest consumer base, and it is ever-increasing.

Facebook hits 1.49 billion monthly active users and Instagram has 400 million. No further explanation is needed here.

5. All fluff and no real results? Social media influencer marketing has proven to be highly profitable.

In terms of costs, social media influencer marketing is definitely cheaper than engaging in celebrity endorsements. As for revenue, a Tomoson research has proven that on average, social influencers can churn out a revenue of $6.50 for every $1 paid to them. 70% actually generate more than $2 while 13% make $20 or even more.

6. But the cost is rising, so start investing in influencer marketing NOW!

With the increasing demand for social media influencer marketing, prices are certainly going up. 59% of marketers are planning to increase their budgets for influencer marketing in 2016. To take full advantage of its relative low cost, now is the time to hope onto the influencer marketing bandwagon before it is too late! So why not start building your connection with influencers now and forge long term partnership with them?

7. Your competitors are already doing it.

With the ubiquitous nature of social media today, it is likely that your competitors are already engaging in some form of social media influence marketing. 84% of marketers are intending to conduct at least one social influencer campaign in 2016. Perhaps at this moment, an influencer is already promoting your competitor’s brand while spoiling yours at the same time. So get started to join the war of influencer marketing now! The battle field is only going to get more bloody.

Credits: Amber Teng

The Key To Content Marketing

evangeline — Fri, 03 Feb 2017 01:04:39 +0000

Content Marketing

What is the key to content marketing? Traditional marketing is becoming less effective with consumers getting more sophisticated. Traditional marketing is making way for content marketing which offers greater result. Content marketing is a strategic marketing methods focuses on creating consistent and valuable content. This is in hope of attracting or retaining your target audience. Also, this will help you to drive more profits and achieve the right customer action. For businesses, this is a cost effective solution and also help gains customer loyalty, hence increasing sales. Not sure how to us it correctly? Don't worry as there are lots of examples available on the internet that you can use as your reference. This will help you learn the right marketing tactics.

Types of Content Marketing

Content Marketing is a huge topic on its own. As such, there is a need for you to learn the different types of content marketing methods and then choose the best one. Among of these methods you can choose from includes blog post, guest blog post and many more.

Seek Experts in this aspect

In Singapore, there are many agencies that can help you come up with marketing content. Therefore it is important to choose the right agency as some are better than the others. The better agencies are the one that can tell the story of your brand in an engaging manner. .These are the experts will help you use their knowledge to fuel your branding objectives. Hiring for professional service will help in creating high quality content for your project. In addition, it will surely be beneficial for your business as it promotes your brand.

New Form of Content Marketing

Other than seeking experts, why not find everyday people to promote your brand? Recently, a new form of content marketing emerges and it works by getting people to spread positive message about your brand. Platforms like Kobe allow businesses to find relevant influencers that fits the brand. From there, these influencers would craft out content and spread it to their followers. “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.” David Beebe, Vice President, Global Creative, Marriott International

InnovFest UnBound 2018

weisian — Sat, 18 Jun 2016 03:59:09 +0000

InnovFest Unbound

Held on the 5th to 6th June at Marina Bay Sands, InnovFest Unbound is the biggest innovation festival in Asia. Organised by unbound and NUS Enterprise together with the Infocomm Media Development Authority (IMDA), InnovFest Unbound kickstarted a week-long series of events as a part of Smart Nation Innovations. First organised in 2015, more than 12 000 entrepreneurs, brands, investors and tech start-ups from over a 100 countries culminated at the event to share ideas and build partnerships. At the event, Kobe was given the opportunity to showcase our unique artificial intelligence (AI) program. We also shared more about Kobe's mission to innovate the influencer marketing industry by using the AI program to give authentic and performance driven results that is relevant to one's target audience.

NTUC Symposium 2018

weisian — Sat, 18 Jun 2016 03:59:34 +0000

NTUC SME SYMPOSIUM 2018

This year's NTUC SME Symposium was held on the 24th of may at Temesak Polytechnic. The annual event was organised as a part of NTUC's SME labour movement in a bid to to help SMEs tackle critical issues and gain footing in the increasingly competitive landscape in Singapore. The full day programme consisted of talks and seminars covering topics ranging from adapting to changes to keeping up with technological innovations. There was also networking opportunities for fellow SMEs to interact and exchange ideas. Kobe's CEO & Founder Ms Evangeline Leong was one of the key speakers at the Human Capital Breakout Session. During the session, she touched upon various strategies to enable and sustain transformation of businesses in the long run. She also discussed the importance of digitalisation to remain afloat in today's marketing industry drawing upon her 10 years of experience as a digital marketer. At the end, she shared her leadership and talent management philosophies, as well as, insights into the future of digital marketing.

Viral Marketing: How We Got 285 Entries in 3 Days!

evangeline — Wed, 08 Feb 2017 11:33:20 +0000

How We Got 285 Entries in 3 Days!

During the Chinese New Year festive season, Kobe decided to engage its influencers in an unprecedented way by getting them to participate in KobexCNY Instagram post entry contest. Within merely three days, Kobe garnered a whopping response of entries from its followers, 285 to be precise. Here are 5 reasons how we nailed it:

#1. “HUAT Are You Waiting for?”

Yes, you heard us right. That’s how we caught the attention of our influencers when we first announced about this contest through direct emails – a subject email that is succinct and elicits curiosity. Not only was it catchy, the subject email also captures the essence of the festive season at one read too. Attention-grabbing subject email is important in establishing the first connection of response from your potential participants to take part in your contest.

#2. Drop the Hard Selling

We could probably easily recall of contest that seemed only concerned about the brand’s own image through hard selling, without actually considering much of the participants’ point of view. Our company took a shift from this because we believe that people are the greater form of word-of-mouth marketing, hence precisely why we are Kobe (口碑) and are certain that creating awareness of our brand will be taken care on its own.

Kobe is moving into a brand that is relatable by our consumers, which means that a positive experience by our participants is key. The necessary bit is in how we facilitated an almost effortless involvement of the contest to our participants, so they would remember us and share this affirmative experience to their circle of followers.

#3. Simple Call-to-Action and Attractive Prizes

Firstly, we create an effortless involvement for our contest participants. Secondly, we also ensured that we utilised a platform that is at our influencers’ fingertip – Instagram. With just one platform for them to upload their photos on, the contest remains uncomplicated; and coupled with the ease of #hashtag that filters and collects the theme of the contest, submissions are automatically compiled.

It would excite participants to take part in the contest more so if they could quickly follow the instructions required. The power of an easy content mechanics can sometimes be easily overlooked. Hence, it is important to place ourselves in the shoes of participants when coming up with the contest mechanics. Furthermore, attractive prizes call for greater enthusiasm, especially when attributed to the significance of the festive season like the prosperity that $88 brings forth.

#4. Understand Your Participants’ Psychographics In and Out

Sure, taking part in a contest would mean we have to do something to fulfil the requirements set out. But, to be remembered as a company that organises the contest in a memorable way spells a deeper understanding of your participants’ psychographics. In this contest, we demonstrated it by being fully aware that OOTD is a must-have for many Instagram users during CNY festive season, especially the savvy ones like our influencers.

Hence, we capitalised on such crucial trend to ensure that a cultural and festival habit of showcasing one’s outfit during the first few days of CNY is aligned to the contest’s task. This was definitely something that our influencers would have done nonetheless, and it was pivotal for your brand’s image to not ask an extra favour that is causing inconvenience for your participants.

#5. Do More Than What You Promise

As mentioned in our e-poster, the ‘top winner would be richer by $88’. We appreciate the overwhelming responses from our participants and we want to acknowledge them for that. Taking the extra step energize our participants to take part in our future contests. Remain fun and relatable – this is how we have shown it:

First up, the 4 categories!

1. #TheMinimalist

instagram.com/xxlyly

2. #couplegoals

instagram.com/sstuntbikee

instagram.com/madalineee

3. #familygoals

instagram.com/miltongohblog

3. #wahsoREDah!

instagram.com/eyeletskirt

And our winner is…

(drum roll….)

@jananlim for the heart-warming photos centred around CNY!

instagram.com/jananlim

Prizes will be mailed to all winners individually, do stay tune for some surprises in your mailbox! We were greatly inspired by the submissions received, thank you for making our Chinese New Year incredibly refreshing - truly appreciate all the efforts and thoughts put in!

101 Guide to Bloggers in Singapore

evangeline — Sat, 04 Feb 2017 11:50:03 +0000

101 Guide to Bloggers in Singapore

Do you aim to become a popular blogger in Singapore?

Becoming lifestyle blogger Singapore will require you to learn what kind of blog you want to write. Through this way, you have the opportunity to provide your best since you have a better idea where you can start.

Since the country of Singapore is considered as a powerhouse of the internet and has blogging community, you will find lots of fashion blogger Singapore that can inspire you when it comes to writing.

Most of these bloggers are very passionate about what they do and very familiar in their own fields. The Singapore bloggers list of fields may include lifestyle, beauty, fashion, food, tech, travel and much more.

So if you want to learn the top influencers in Singapore, here are some of the fashion blogger Singapore that are considered as most popular in this country as well as in the whole world.

Singapore blogger Qiu Qiu.

She is one of the most popular Singaporean bloggers. Qiu Qiu expertise lies in beauty, fashion, lifestyle and shopping. Aside from this, she is also head of the large community on Instagram, Twitter and Facebook. She is married and with one kid and currently pregnant with their second baby.

Singapore blogger Xiaxue.

She is famous online television personality as well as popular Singaporean blogger. She is interested in writing about everything in her life, local issues, fashion and very proactive in her life. Most of her blogs have the ability to attract lots of readers every day and achieve some impressive blog awards. She is also married to American engineer and has one child.

Singapore blogger Naomi.

This pretty lady is considered as one of the most influential blogger and influencer in different social media platforms. She starts being social media user last 2009. From then on, she gains recognition from her fans and became popular in 2011

Singapore blogger Kay Kay.

She is more than a beautiful woman as she is very creative in writing her blog. She started this kind of career since 2011 and has very strong presence in Instagram.

All of these beautiful Singaporean ladies are considered top bloggers in Singapore 2016 and inspire lots of aspiring bloggers who wants to follow their footsteps. So if you want to become beauty bloggers in Singapore and become most popular all over the world, you can start now browse more for their work to get more ideas on how to create an attractive and engaging blog to your reader.

It is true that all of these Singapore bloggers 2016 are very famous in their chosen career. However, there is also the time that they get involve to some controversies in which you need to avoid. Therefore, you need to keep in your mind that you should only write things that are relevant and helpful to your readers. Through this way, you will not just become a famous blogger but as well as a good provider of useful information.

Instagram: A platform for Influencer and Social Media Marketing

evangeline — Wed, 08 Feb 2017 11:59:28 +0000

Easy Guide: 4 Steps to Finding Instagram Influencers

What is Instagram and why is it important?

Instagram is one of the latest social networks around. As a user-friendly mobile application, this platform brings out the mobile photography geniuses in all of us. It allows the user to capture photos and videos of whatever they like and edit them as they want. It also allows the users to share it with their friends and family. Just like Twitter and Facebook, there is a newsfeed and a personal profile. You can interact with people by following them. There are options to like, comment, tag, and chat with people. Through Instagram, you can also connect with other social media platforms like Facebook and Twitter. Moreover, if you want some privacy, you can adjust the security settings to suit your preferences. Instagram is home to 600 million users worldwide. The number of users continues to grow exponentially each day. Advertising and marketing have changed big time due to the growth of social networking. Nowadays, Instagram is the top platform for advertising. All types of businesses use Instagram to reach out to their potential consumers – either in the form of paid advertising, through their own Instagram account or through other Instagram Influencers.

Instagram and Influencer Marketing

Popularized by recent social media marketing trends, “Influencers” refers to popular online individuals, celebrities, or bloggers alike that have online properties with high following in terms of traffic or fan count regardless of the social media platform (e.g. Blog, Facebok, Instagram, Tumblr, Pinterest etc.) In fact, influencers are quite simply people who can cast an influence over others – and truth to be told, an influencer lives in every one of us. We all have beliefs, values and ideas that we’re passionate about. Unknowingly, we influence people around us to share likeminded thinking too. Some popular Singaporean influencers include Naomi Neo, Jian Hao Tan and Wendy Cheng (Xiaxue). In a nutshell, Instagram influencers refer to individuals who can cast an influence over their followers. Read on for some tips for finding Instagram influencers to help grow your businesses.

1. Research – Google, Google, Google

The most important thing to do is to research. Every business owner or marketing agency must be fully aware of what is it that they are selling and the nature of their social media platforms. Who is your targeted audience and what type of influencer is required by them? It is vital to know the little details. For example, the first thing the business owners must do is to get to know their product or service inside out. Only by knowing it fully can they achieve the desired results.

2. KYC – Know Your Customer

Next, they must know about their consumers. Some key features you’ll need to note are the age group of the target audience, the reason for purchase and for whom are they purchasing products for. Such information will not only help them improve their product but will also help them advertise accordingly. This is where the influencer comes in. The business owners must search for suitable Instagram influencers that are in line with the company’s product and can help them make a sale by appealing to their goods’ targeted audience.

3. Look at Influencer Metrics

There are influencers associated with all types of markets. Whether it’s sports, photography, fashion or lifestyle. You can pick whoever you like. Finding Instagram influencers is about searching for the profiles databased by the amount of traffic generated, types of market, expenses, and locations. This will help you to employ the best possible candidate for your business.

4. Say Hi to your Influencers

This final part is integral to your business’s growth and success. Before deciding, you must look across hundreds of influencers that can be compatible with your company across various social media platforms. Finding Instagram influencers is about narrowing them down and keeping an eye on them for a considerable period of time. Get to know them better. Look at how they respond to people. Also, observe their followers and comments on their Instagram pictures instead of focusing solely on the type of content they create daily and the traffic generated by them. Finally, make an informed decision by keeping in mind your potential customers and product or service. Employ that Instagram influencer who ticks the most boxes for you.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Instagram for Businesses (Singapore) 2017

evangeline — Mon, 06 Feb 2017 11:59:39 +0000

Due to the popularity of Instagram all over the world, there are more than 300 million people who are active every day. It is because this kind of platform is more about video and photo-centric wherein you are allowed to post and edit your videos and images, go live in a video and record some good Instagram stories.

Thus, it is free to sign up but you are required to download its app before you can create your own account wherein you can convert Instagram to a business account. You will find as best way to promote your business and make your brand be on top of the competition.

So if you want to become successful in promoting your brand, here is Instagram for Business Tips you can apply.

Create interesting and engaging content. In order for your followers to like and share your content, you need to ensure that you will supply them with helpful and useful information.

Include Instagram stories. Another Instagram business ideas you can include in your post is Instagram stories. This is so easy to navigate wherein there is no need for you to become tech savvy to master its use. In addition to your Instagram stories is an Instagram video that seems like live video. In this process, you can choose if you want to upload video or you just want to take direct video on your Instagram for a business app.

Interact with other users through the use of your Instagram business and personal account. There are better ways on how you can interact with them like tagging them in your photo or you can send them with your private message. You can also like the post of other users, provide some comment, mention their name or tag them in every post you want to share to people.

Use effective Instagram business tools. Since the technology continuously innovates, there are also some helpful tools you can use that will help your business Instagram become popular and follows by numerous numbers of its users.

Embed some Instagram for the business blog in your website. For you gain more visitor in your business website, you can embed some code, blog or images in your site. This will compromise you that you can compromise to have more visitors to your site through the use of your Instagram.

There is no doubt why most of the Instagram for business 2016 becomes successful and now who knows if you will become one of them.

Social Proof Marketing Strategy

evangeline — Mon, 20 Feb 2017 03:18:42 +0000

Social Proof Marketing Strategy

What is Social Proof

Social proof is a psychological phenomenon where people assume others' actions as the correct behavior. Usually, it happens in ambiguous social situations where individuals are uncertain to identify the right mode of action. This is so because they believe that others are more knowledgeable, and thus have more experience. Social proof is more evident in larger groups where decision making can either be appropriate or inaccurate. Though social proof is a rational motive to consider information, it can encourage a number of people to make quite a rash decision. As a business owner, you should integrate social proof marketing strategy into your company. Within a short run, you can experience a grand success more than what you expect. Here is the list of social proof examples you can consider:

Social Proof Facebook

As a start-up proprietor, you can market your products in social media. However, ensure to make contents meaningful and search engine optimized to reach your target market. Most importantly, you have to provide services that meet your customers’ needs and therefore increasing its relevancy. This would boost the ‘likes’ and ‘positive comments’ on your Facebook page. This will result in more users staying committed to your business. For sure, you can achieve high sales, revenues, and Return on Investment.

Social Proof Reviews

Do you sell a product on Amazon, eBay, and other marketplace platforms? If so, you have come to the right place to achieve your goal. When you are able to offer something tailored to cater your diverse clients’ needs, they can provide positive reviews. If your business is generating healthy reviews online, you can encourage others to try your services easily. Thus, social proof reviews can give you many opportunities to succeed in your relevant industry.

Authority Rules

Influencers are highly sought after by sponsors due to their high power to convince followers. The halo effect created from the overall impression formed on the influencers causes our mind to form a cognitive bias when these influencers are forming opinions. As such, any new product or service introduced by influencers to followers would be perceived in a better light. This explains why testimonial from an influential person is highly effective in boosting your social proof.

Badges

These social proof examples in the real world go by a range of names such badges, certifications, and seals. At the end of the day, you will recognize the effectiveness of social proof in establishing your credibility or reputation as a whole. When you are familiar with the BodyBuilding.com, it displays an array of badges that demonstrate an excellence award, BBB accreditation, and website security. These are just some of badges you can use to bring up your credibility among prospective clients. With the power of social proofing, you can become successful in your field. Positive detailed stories are said to be retained in our minds longer. This is because positive anecdotes create a more trusting impression and are definitely more persuasive. Hence, apart from the avenues of social proofing listed, for social proofing to form an indelible mark on your brand, it has to consist of authentic stories.

What SMEs and Startups Need to Know about Singapore Budget 2017

evangeline — Tue, 21 Feb 2017 03:49:34 +0000

Singapore Budget 2017

First and foremost, to all SMEs and Startups, good news for you! Singapore’s Finance Minister Heng Swee Keat delivered the Singapore Budget 2017 speech in parliament yesterday (20 February 2017). Firstly in his speech, he highlighted the importance of Singapore firms to use digital technology to stay competitive in our rapidly changing world. Therefore, the Singapore government has set aside more than S$80 million for digital and data programmes. The initiative will be called the ‘SME Go Digital Programme’ and will be led by Singapore’s Infocomm and Media Development Authority, along with enterprise development agency SPRING.

SME Go Digital Programme

Going digital is more than just digitising accounting systems, it involves venturing into social media marketing. Hence, to help companies build their digital presence, a $80 million funding support has been initiated. For example, it covers verticals including retail, food services, logistics, cleaning, wholesale trade, and security. As an SME you can look forward to:

Customised Digital Solutions for Your Businesses

Not sure how to digitalise your business? Fret not as Business advisors and ICT consultants will advise you on the technologies to use at each stage of your growth. They will also guide you on how to use government-approved or off-the-shelf ICT solutions to increase competitiveness.

Valuable Advice & Funding Support

What about SMEs or Startups that are already tapping on digital solutions? Well, the Business advisors and consults will provide you guidance on how to increase cyber security. Similarly, Singapore government would work with firms to help them adopt impactful, inter-operable ICT solutions. Additionally, it also allows firms to level up the various sectors in Singapore.

What are you waiting for? Let’s Go Digital!

References Vulcan Post | Techinasia | Channel News Asia | Business Times | Straits Times

Digital Marketing Disruption Workshop by DBS BusinessClass

evangeline — Tue, 28 Feb 2017 16:19:52 +0000

DBS Business Class

DBS Business Class invited over 200 participants to its workshop after recognising that digital marketing has become an indispensable factor in business success. The participants came from various business industries, and partnered with Google, PurpleClick and Kobe to provide their relevant inputs. The power of social media is so imminent today that 93% of shoppers make their purchase after consulting references from social media sites. New trends in the market are inevitable, it is in how businesses respond to these trends that would either make or break them from rising against their competitors. DBS Business Class provides the opportunity for businesses to embrace this Digital Marketing Disruption with the workshop it jointly organised with Google, PurpleClick Media and Kobe, held at Google AsiaPac office.

What happened during the workshop

The workshop comprises of several key aspects on ways to embrace this Digital Marketing Disruption. As such, it got many companies’ representatives notably intrigued as seen by their responses and participation during the workshop. Kobe gave their perspective by sharing Social Media Hacks for Businesses, on how they can be nimble but remain relevant in their fields. PurpleClick Media followed suit by uncovering the caveats on Digital Marketing. This allowed businesses to pinpoint exactly which aspects on their digital marketing to work on. Google Singapore wrapped up the input session with Digital Acceleration & Growth Opportunities, in preparing businesses on what to anticipate and take a stride in. Additionally, they also snapped pictures on important contents and shared insightful comments with one another. The audiences were impressed by how an ordinary hawker centre stall was able to draw multiple folds of customers. All this was made possible simply by taking advantage of word-of-mouth online. Speakers gave well rounded response encompassing various viewpoints to the questions raised by audiences. The media team from DBS Business Class was quick to capture the essential highlights of the entire workshop. The different stakeholders involved were interviewed and these are what they have to say about the workshop.

Key takeaways from the workshop:

Businesses from various industries and speakers shared what they had gained and observed during the workshop
How much enlightenment the audiences gained
What to intentionally follow-up after the event

As such, it was indeed encouraging to have a workshop like this organised. This is because knowledge-sharing not only benefits the audience but it also reaffirms partners in their sense of purpose. For the full coverage (by DBS BusinessClass): Please click here

Brand Building Strategies 101

evangeline — Wed, 01 Mar 2017 01:58:23 +0000

Why Branding?

Competitions from the different companies are very common in any kind of businesses. Brand building is one way of having an edge from your competitors because it will be the image or the voice of your business that will serve as the basis of some customers if the products or services that you are offering can give those benefits to them. This is also a way of creating value to your customers. The brand building strategies and brand building process in this article will help you to create a powerful brand.

Brand Building Strategies

There are some brand building strategies that you may consider and can be useful to your company. The first thing that you should do is to define your brand and state some things that can differentiate it from the other brand; you can use logos so that the customers will easily identify it if they see it. You can have an interaction with your customer if you let them create some designs or by personalizing your brand and most importantly you must create your own identity.

Importance of Brand Building

The importance of brand building is that it helps you to eliminate easily your new and future competitors. This is especially important if the customers are familiar with you and will automatically favour your brand than the other. It can also easily attract new customers that will surely benefit your company and can prevent your business from any kind of trouble in finances and sales. Brand building can lead you to expand your target markets and established branches anywhere.

Here are some of the brands building process that you must follow:

1. The first thing that you must consider is your target customer of your brand. 2. Create a mission of your brand that is related to your company logo and can earn the trust of your customer. 3. Your brand must be original must free from imitation from others and emphasize your edge from your competitors to encourage them to buy your product over the other brand. 4. Your logo and the tagline that you will be using are very important because it will remain to the mind of your customers. 5. You yourself must be the advocate of your own brand and you must be true to your brand to show your buyer that you can be trusted.

Here are some brand building quotes that may inspire and motivate you to have a development in your business:

• A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. –Jeff Bezos • Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why! –Chris Ducker • Be so good they can’t ignore you. – Steve Martin

Brand Building Examples

One of the best brand building examples is the Google itself, it has its own identity and everyone knows about it especially if you ask the internet users it is very popular in its own field. It will serve you as a guide that you must be careful in building your own brand because this where the future of your company depends. Can't get enough of branding articles like this? Check out our previous articles: https://getkobe.com/the-storyteller-of-your-brand-the-bloggers/

The Virus of Marketing

evangeline — Fri, 24 Mar 2017 01:34:49 +0000

What is Viral Marketing

Minimal budgets and maximum effect is what all marketers wish to achieve. If you think about it, doesn't that sound similar to a virus? V-marketing or viral marketing allow the community to spread the message on its own without much interference from the marketers. How to do so then? The answer is social media. In today's society, almost everybody has their own social media account. With the power of social media you can make your marketing campaign go viral!

Types of Viral Marketing

There are many types of viral marketing. To begin with, Youtube is one good example of embeddable viral marketing because the founders listen to the feedbacks of the users and made an innovative way to satisfy the needs of the user. Next is viral signature marketing which allows the user know if what is the use of the site when he knows the signature of the website. Last but not least we have viral incentive marketing. This type of viral marketing offers users some incentives or rewards from services or products. Social media is used as a medium for businesses to attract the interest and attention of audience. Viral marketing is one way of promoting your business and expanding your customer base Some of the viral marketing examples includes creating viral videos. With a viral video, viewer will be interested in the campaign and share the link of its video with their friends and family .

How to spread the virus?

Some viral marketing techniques are more effective than others. One of the most effective techniques is when brands give away free products or services. Freebies can easily catch the attention of the media users. Even though, brands may not be able to get an increase in sales directly but they certainly can benefit from them in the future. It can said said that this is the first step to gain your customers' trust and interest.

Is viral marketing always good?

Viral marketing has its advantages and disadvantages. One of the advantage is that your campaign message will spread like wildfire at a low cost. However, the disadvantages lies in the creativity of the campaign. The marketing campaign must be an original concept and creative. Once your campaign goes viral, you can’t control it. This means that you are not in control of the feedback from the viewer. In the case that, the audience react negatively to the campaign, it may negatively affect the image of your brand.

Viral Marketing in Singapore

One of the successful social media campaigns in Singapore is by Burger King Singapore. Burger King Singapore has been successful to differentiate itself from its competition by using their Facebook to offer some great deals for a limited time for their customers. This is proven to be an effective strategy as other fast food restaurants began to use similar strategy later on.

Coming Up With Good Content for Content Marketing

evangeline — Fri, 10 Mar 2017 02:46:01 +0000

Guide to Up your Marketing Game

Evergreen Content, Engaging External Marketing Agency etc..

Previously we talk about content marketing and its benefits. Let's take a step further and find out some tips and tricks to help you ace your content marketing game!

DO NOT BE A COPY CAT!

You need to come up with engaging content that are original to grab attention. This means that the content needs to be good and original. In Singapore, you can see famous content creators like The Smart Local that curate original content that many are attracted to. The Smart Local team comes up with refreshing short video clips that features new hangout or dinning options in Singapore. Other than attracting eyeballs, coming up with original content also prevents you from legal lawsuit. Due to the strict Copyright Act and intellectual property rights around the world, businesses need to be careful with the content they are posting. Photographs, video, original artwork, text and other type of content or media are sensitive content. Therefore, make sure you check the source of the content and acknowledge them if you happen to use other people's work.

ENGAGE EXTERNAL CONTENT MARKETING AGENCY!

If you find it difficult to come up with original content, why not outsource it? A good content marketing agency can help to create and distribute content across key marketing mediums. They will help you to come up with original content that is most suitable for your brands. Remember to claim present and future worldwide right, title and interest in and to all of the work product. This is to give you the rights to future distribution in case you want to reuse them. Also, make sure that the brand is the sole owner of all rights, title and interest to any and all of the work produced. With that, hiring a right agency will help you come up with power content!

AIM FOR EVERGREEN CONTENT!

One of the biggest pitfall of content marketing is to come up with seasonal content or on hot current trends. They will certainly increase the traffic to your site but the impacts are short lasting. Once these trends or fads dies, the value of the content decreases drastically. The way to go is to aim for evergreen content that will never go out of style. For instance, instead of creating a video to talk about Pokemon Go why not talk about mobile game applications in general? You can use topic such as "Top 10 Games on App Store" and include Pokemon Go inside the topic, it will be an ever green content. This is particularly important for small businesses who want the marketing effort to be long lasting. Now that you know all the tips and tricks of coming up with good content, get your creative juice flowing and start creating. Remember original evergreen content is the way to go and if you need any help go find the experts in content marketing!

What it’s like to be a content creator

evangeline — Fri, 10 Mar 2017 04:08:10 +0000

Content Creators Today

Pros and Cons of being a Content Creator

30 years ago, no one would have thought of the possibility to be a content creator. Today, content creator is one of the most popular unconventional job. Just look at the number of Bloggers or social media influencers on the internet, from Casey Neistat to XiaXue. We will be sharing more on the more prominent pros and cons of being a content creator in Singapore.

Money, Money, Money (and more Money)

One small perk of being a content creator is of course the compensation. According to The Daily Mail, the world's highest earning YouTube stars makes up to $15m a year from their online shows. In this industry, there are different forms of compensation methods. It may be in the form of cash, gift cards, or physical goods. This is on top of all the media preview or events that content creators may be invited to. There are also influencers platforms that may provide job offers to influencers on a case by case basis. Regardless of the way content creators are paid, it is certain that they are earning good money. The previous example refers to popular top tier content creator. If you are an individual who prefers stability, content creator may not the job for you. Cashflow is not secure in this industry as one day you are in and the next day you are out. It really boils down to how relevant and engaging your content is.

Creative Control

Of course, content creators are paid for their content. The originality and popularity of their content determines how much they are being paid. Therefore, creative control is something that all content creators must have. Be it the social media post or videos that content creators come up with, they are in full control of it. It is a technique that content creators have to master to come up with interesting content that their audience like. This is also one of the hardest part of their job. It is not easy to keep up with trends and constantly push out engaging content!

Your Private Life is Public

For most content creators, their personal life is mixed with their work. Vloggers record their daily life and share them on Youtube while bloggers write about their daily life and share it online. You can easily become the talk of the town whether you like it or not - even your private matters may be exposed. That being said, some content creator love sharing their life with their viewers. After all, content creator is all about the content and their unique perspective. With the right measure in place, you can decide how much you want to share. To sum it up, content creator's life is not just glitz and glamour but it's about hardwork too. Having to come up with interesting content consistently to engage their viewers is a tough job. Not to mention, having to share their personal life with their viewers too. If you are up for the challenge to be a content creator, start coming up with your very own content. Who knows you might end up on the top of this year highest earning YouTube stars.

Influencer Marketing Platform

Ansar — Tue, 14 Mar 2017 09:14:31 +0000

How to Start an Influencer Marketing Campaign

Influencer Marketing Platform

To amplify content, we all know that influence marketing is the best way to do so. How do you kickstart your influence marketing journey? Try out these easy to use and inexpensive influencer platform :

1. Viral Nation

Viral Nation is a global influencer marketing and talent agency. As such, their influencer talent agency represents top social media influencers across different social media platform. Viral Nation specialise in Vine, Instagram, YouTube, Twitter & Snapchat. In total, they have a reach of over 500 million and growing to pair social media creators with top brands.

2. Content BLVD

The crew at Content BLVD believe that online advertisements is not enough to reach out to customers because they want fun, entertaining and informative content as well. The goal of Content BLVD is to help companies get the necessary exposure via their content which their target consumers actually enjoy. Their current strategy has enabled them to dominate a niche of more than 6,000 YouTube product experts and 3,000 product companies!

3. Influence Marketing Platform: Kobe

Kobe is a Singapore start-up or influence marketing platform that specializes in influencer marketing. What sets them apart from the crowd is their focus on micro-influencers. Unlike other companies, Kobe believe in relevant everyday influencers as opposed to influencers with tons of followers. To date, Kobe has worked with clients from different industry - from government statboards to MNCs .

4. BrandBacker

BrandBacker is the fastest growing blogger, vlogger and influencer network online. The platform connects brands that want to get exposure on blogs and social networks to over 10,000 bloggers and influencers looking for opportunities. The best thing about the platform is the user-friendly brand-blogger interactions tools that can help both the brand and the influencer to understand their reach and influence. The platform tracks every read, click, share, like, tweet, re-blog & more. Thousands of people read and interact with content created through BrandBacker every day.

3 Startup Mistakes I'll Never Make Again

Ansar — Wed, 15 Mar 2017 03:50:37 +0000

Guide to avoid the common start-up mistakes

Nine out of ten startups will fail. This is a hard and bleak truth. It is more often than not due to the mistakes that they make along their entrepreneur journey. Here are 3 startup mistakes I'll never make again, so should you!

1. Deciding on wrong partners or co-founders

Let's just think of startup as a marriage between the founders. As a couple, you have to make many decisions together and these decisions ultimately make or break your company. In the worse case scenario, a divorce or breakups can get real ugly if you don't do your homework in advance. Before you decide on your partners do consider these pointers: a. Does he/she have complementary skills? b. How are the equity split among the partners? c. Is your relationship entirely professional? Can you spend 15 hours a day with this person for the next few years?

2. Launching Too Early

Time is everything when it comes to launching your products or services. The danger of launching too early is that you ruin your reputation. You launch something, the early adopters try it out, and if it's no good they may never come back. Consider launching your product or service in phases. This is especially important for application or software start-ups as there are simply too many possible areas that can go wrong when programming them. By having a test beta, you can fix the glitches or technical fault in between without ruining customer's perception towards your innovation. The early adopters you need to impress are fairly tolerant. They don't expect a newly launched product to do everything; it just has to do something.

3. Ignoring Legal Agreement

You got a kick-ass partner and your product is working fine and all ready to launch, what else can go wrong? Legal agreement is an area which many entrepreneurs tend to overlook. Online agreements such Terms of Use and the Privacy Policy govern the relationship between you and your customers and those accessing your website. It is often noticed that startups do not invest time in drafting them and prefer copy pasting them from other websites. This may have severe consequences and hence is not advisable. The online agreements should be carefully drafted since absence of key provisions may lead to imposition of substantial liabilities on you. They can be either in the form of browse wrap agreements, click wrap or shrink-wrap agreements. Another legal agreement is the intellectual property or copy right agreement. This is especially important if you are in the business of content creation. Do craft out the terms and conditions carefully and avoid copying and paste standard legal templates as what works for others might not work for your business. These are the 3 startup mistakes I'll never make again. Remember to not make them too!

Online Reputation Management

Ansar — Wed, 29 Mar 2017 04:09:09 +0000

Guide to Sustain a Online Reputation for your Business

In this very competitive world, it cannot be denied that success only belongs to well rounded individual. If you are an aspiring entrepreneur, take note of this article! It is important for you to establish a solid reputation to boost both your personal brand as well as your corporate brand. This is when online reputation management companies comes in, these experts specialise in online reputation management, which is the key towards a successful business.

The Key Towards A Successful Business

Whether you are a simple individual or a business enthusiast, you need online reputation management services. With the help of professional online reputation company, all online reviews are well taken care of. With that, you can be stress free and there is no need to worry about the negative comments and reviews of the people that might affect the reputation of your brand. One of the essential factor to achieve the goals and missions of your company is to manage your reputation well. Here are some important online reputation management tips:

1. Online Reputation Management Tools

Check out some of the useful online reputation management tools below: claimID.com – Works along with openID to verify your identity on multiple websites. FindMeOn.com – Link all of your networks together and verify your identity so people know it’s your profile. FreeYourID.com – Uses .name address to sign you up for sites. Garlik.com – Searches the web looking for mentions of you that might involve identity theft. MyOpenID.com – Use one username to verify your log in on sites that use OpenID – great for sites where you might otherwise have multiple log ins. Spyshakers.com – Identity Management System that allows users to access their websites and passwords remotley. TypeKey.com – Another provider of the OpenID standard. WordPress.com – Sign up for a free account and use as OpenID

2. Authenticity and Originality

Put yourself in the shoes of your customers and readers - would you rather read an article that is talking all about a commercial product or would you read an article that is engaging and filled with fun facts? Avoid hard-selling content and boasting your achievement in your articles. With that in mind, all the public relation content need to be as original and transparent to the audience as possible. This will help connect your audience to you in a more organic way!

3. Business Profiles on Social Media Networks

Create pages for your business profiles on various social media networks such as Instagram. If there are so many for you to manage then it is not necessary to get your presence just about everywhere. Simply take some time out to figure out where your audience is and set up accounts over there only. Facebook and Instagram is a must though under any circumstances for everybody has at least one account here. Hence, setting up business profiles on social media network is a good online reputation management strategy Take note of these tips and you'll be on your way to own your online reputation management game!

Personalized Marketing for Businesses

Ansar — Mon, 10 Apr 2017 10:38:57 +0000

Guide to Personalised Marketing

Personalized marketing is one of the best way to stay ahead of your competitors. If you haven’t heard this latest buzz phrase yet, you’re missing out! “Personalised marketing at scale” might be fast becoming the newest digital marketing trend and it represents a new way of thinking that will permanently transform our media approach.

Personalized Marketing: The Ultimate Solution To Boost Sales

Personalized marketing is the use of data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. It is the ability to reach different consumers by tailoring creative messages to meet customer's psychographics and demographics. It is definitely a wonderful way to boost the recognition of your brand.

High Cost with GREAT RETURNS

Many say that personalised marketing often comes at great cost but the ROI (return on investment) is certainly worth it. You can save high amount of time, effort and money in terms of advertising your products and services if you do it right. Think of personalised marketing as a long term investment, it will payoff in the long run as you will maintain a loyal pool of customers.

Tips and Tricks to Step up your Personalised Marketing Efforts

1. Know your Target Audience

Know your target audience so that you can utilize the right marketing channels to reach them. The perks of personalising your campaign is the opportunity to produce affirmative and fruitful results while maintaining a long term relationship with them. To do so, make sure you know your target customers inside out - Where do they live? What time do they shop? How's their income level like?

2. Direct Mail

Not sure where to start? Start off your personalised marketing efforts with direct mail. This is the best way to reach out to many potential customers without sacrificing a big sum of money, effort and time. Tailoring your marketing message to each customer groups ensures great results.

3. Set Up Automated Behavioral Trigger Emails

Behavior-triggered emails are real-time reactions to how your customers are using your product. An example would be Facebook sending you an email to remind you that you haven’t logged in for 5 days. Trigger emails have a 152% higher open rate compared with traditional emails. As such, they are a valuable communication tool and convert window shoppers into lifelong customers. Trigger emails are easily automated and can be sent to customers for multiple actions. It could be as simple as a welcome email to your website or to up sell your products. Technology as such can make it easy for marketers to leverage on when they are doing personalised marketing.

On a final note....

While personalised marketing is a great way to reach out to your customers, ensure you do not cross the line. Not all customers are comfortable brands using their information to customise marketing messages towards them and some may even find it repulsive hence shunning away from your brand. Make sure it is relevant to your customers and whatever you are doing makes them feel welcome.

Blog marketing for businesses? Is it useful?

Ansar — Tue, 23 May 2017 15:30:34 +0000

Overview of Blog Marketing

Is blog marketing necessary?

Is blog marketing necessary for business? In business today, the marketing opportunities and solutions out there can be difficult to get your head around. With so much potential for high-end marketing that is bound to take your business to new level awaiting you. However, one of the most important and reliable forms of marketing in today's context is known as content marketing. It can be in the form of videos and imagery to written content and blog posts that promote certain ideas.

A blog can be from a personalized experience, trying to sell a particular story. It could be from the perspective of how your industry can help certain people, or your businesses’ story to get to where it is. There are so many chances for blog marketing that it’s quite hard to know where to go with the chances that are open to you. What you should never do, though, is simply ignore the blog marketing opportunities out there.

Why Blogging is So Beneficial

In short, blogging is such a powerful and authentic part of your business as it offers authenticity. You can give people information that they never had previously, in exchange for their time and – perhaps – loyalty. It’s all about trying to give a bit of value to people something that your competition is not. This means offering out a personalized experience, it means tips and tricks, it means value. Rather than just promoting your products or telling everyone how great you are, the best blog marketing opportunities are about creating content marketing that is offering something to the reader. It’s not all about building a profit with every post. It’s more to do with authenticity. A blog post may make you $0 directly, thus making it seem cost-poor – especially if you outsource your content marketing. What it might do, though, is make you lots of money indirectly. How? Because it makes you a thought leader. People read your post, find it intriguing, and learn from it. They utilize what you mention, and they get something positive from it. They thank you for your time and commitment, and they might just buy something in future based on what they learned from you this time. Whether you are starting that blog as an extension of your business, or you want to try and get into the world of professional writing, anything is possible. What you can do is looking to make a personalized experience shine through in your blog to build authenticity. This could help you become an authority in that line of work, or it could help you to one day find a means of making a living from something that you love and care about. In essence, content marketing allows for you to develop trust, authenticity, and engagement. While blog marketing may not make any money for your business, it can be the key to building the kind of trust that makes money, or helps you find career positions, consistently.

How effective is Instagram Marketing?

Ansar — Sat, 27 May 2017 12:57:23 +0000

Are you using Instagram Marketing for your business?

For anyone involved in managing a business today, marketing is obviously vital to you, particularly social media marketing. To get high engagement, you need to be able to make the right impact and present in the correct manner. That, naturally, can be quite a challenging thing to achieve. This is especially so if they do not have the knowledge to do so. One good solution can be engaging influencer agency. They would be able to showcase your products or services in a presentable way.

With that in mind, it pays to know just how effective Instagram marketing can actually be in the first place. For one, it’s a marketing program that – when used correctly – can be immensely powerful. The visual-heavy nature of it means it is likely to attract younger audiences. A younger audience is far more likely to share, engage and work with a company. Basically, they look at your marketing more than an older person might. From that angle, then, Instagram marketing is very powerful. Instagram offers a creative platform that allows the media and imagery to dominate. It is also able to offer high engagement. It’s smart, it’s sleek and it makes it very easy for you to engage with people in the right way.

Why Should My Business Use Instagram Marketing?

Your business should use Instagram marketing for that simple reason that a picture shows a thousand words. In life, if you are looking to engage with the world, then Instagram marketing makes it nice and easy for you to do just that. For anyone who is looking to give their business a more image-centric marketing target, this makes a good place to start. Not only will it allow you to get the job done quickly and easily, but it ensures that you can offer the kind of progressive marketing style that is so successful today. If your business wants to use the power of images and media to promote, then there are few more reliable options on the market today than Instagram.

How Easy is Instagram Marketing?

Now, the problem with Instagram marketing is, like any other form, doing it right. Anyone can upload a few images and use some hashtags, but how do you make sure it connects with the people who are going to be seeing that image? The truth is that such things are very hard to put in place. To make sure you can get around that problem, we recommend that you start by taking a look at working with an Instagram marketing agency. They can work with you to either hone your creative skills, or handle the marketing for yourself outright. If you want to start using the power of imagery and media to make your case, then Instagram is your preferred choice for social media marketing. Without expertise and a creative eye for invention, though, it might not be worth your time going it alone. Instead, hire an expert and be sure that you can benefit.

How word of mouth marketing benefits SME

Ansar — Wed, 31 May 2017 14:47:45 +0000

Different Types of Marketing

Why is word of mouth marketing most effective

In business today, the importance of using the right kind of marketing has become more apparent than ever. Far from the immense simplicity of marketing in the past, today we can have almost too many choices. Particularly in the digital marketing arena. One form of marketing that will never go out of date, though, is word of mouth marketing. Today, also known as Influencer Marketing, you can find easy ways to get people spreading the word about your business. In a world where there are so many choices to choose from, it’s absolutely vital that small and medium enterprises can look to find a path forward. For many, that’s becoming influencer marketing.

What Does Influencer Marketing Entail?

Influencer marketing is on the rise for one major reason – competition. In the world of digital marketing, the biggest budget usually wins. It’s hard for a smaller business to make a breakthrough without coming up innovation in their marketing game. Such obstacles are unfair to the small businesses. And thus Influencer Marketing was born to overcome this problem. Rather than trying to outdo the companies who can afford to outshine you, we can utilize the old-school power of word of mouth. We can be assured by sources of authority and trust. We would still trust recommendations from our friends and family. Influencer marketing looks to recruit the positive opinions of social media market influencers. It can also be other authorities who speak up for you. Naturally, that can be very powerful and more authentic for a marketing approach. People will choose and believe word of mouth approach.

The Benefits of Influencer Marketing

When chosen correctly, the right influencer can be priceless for a business. For the fraction of the cost of a social media blast or a promoted video, you can have more success this way. Why? They are talking about you! You have managed to capture their attention and interest. And that's the power of word of mouth marketing. Influencer marketing is on the rise because it helps lend a voice to smaller companies. These voices are enough for brand reputation to survive a failure. It helps to forge a level of brand loyalty. People who would be natural customers for you see someone they already trust promoting you. A friend of a friend, right? We should never forget this targeted aspect. Influencer marketing is cost-effective, it’s affordable and it makes perfect sense for a business without huge advertising aims. When we have limited power, we will need every shot to count. This helps to reduce the misfires while amplifying the critical hits, so to speak. For companies with financial constraint, there could be few better opportunities for you to take on and try progress with.

Guide to Gain Awareness for your Business Effectively

Ansar — Sat, 03 Jun 2017 12:58:12 +0000

Guide to gaining brand awareness for your business within the shortest time period

Influencer Marketing

Businesses, especially small businesses, can benefit greatly from the use of influencer marketing. This is now considered as the newest form of marketing for a lot of marketers. We get to connect directly with consumers. This also fosters organic engagement and gets your audiences to take action. Since digital marketing is trending, companies can engage an influencer marketing agency to boost their social media strategy. When brands are featured online, it helps to gain more brand awareness. Particularly for Instagram, you will get high outreach and engagement. It focuses on developing relationships with people who have an influence in a particular area. And thus, this will help spread the brand message. It builds on the very same foundation just like word-of-mouth recommendations. It is not a wonder that influencer marketing is an effective form of marketing. Now, how do you think businesses can generate product or brand awareness in shortest time? Read on below to know more about the answer.

Using the Trending Hashtags that Help Drive Brand Awareness

Hashtags are powerful. We can find it everywhere. The trending content over the web is indeed very powerful. It has its ability to convert social media users to content generators including hashtags that link all these stories together. Users share, distribute and like content that they also like. Through the help of an influencer, or an influencer marketing agency, you will be able to start with your conversation. In this regard, there is a need to monitor exactly the competition. Know the people who are working with them and which media platforms they use to advertise their products. In doing so, it further helps benchmark your success. The knowledge gain could allow us to strategise better.

Using Social Media Coupon Campaigns in Driving Immediate Customer Acquisition

Leverage on trending hashtags that are relevant to all your product offerings. Social media coupons actually help create brand awareness and boost sales in the entire process. The coupons that are tagged with video posts and influencer blogs will help encourage viewers to purchase the fastest way possible. This will further increase the chances of turning brand awareness into brand loyalty. Now, you have understood it completely how businesses can generate brand/product awareness in the shortest time. Now, you must focus on how to approach an influencer or a blogger. As much as possible, interact on social media by sharing your interests and by not imposing all your intentions. Help them as well for them to return your favor in the near future! Also, consider all other forms of marketing like influencer marketing, Instagram marketing, social media marketing and word of mouth marketing! Now you know the trick to get brand awareness in shortest time!

Instagrammers vs Marketers

Ansar — Wed, 07 Jun 2017 10:07:19 +0000

How to Market your Business

Why Instagrammers Can Be Better Than Your Marketers

Every company or business has its own marketing team comprised of people who call themselves marketers. But, no matter how great they are in their job, still there are times when they are not capable of producing quality results for every marketing project or campaign they handle. Marketers can either make or break the company’s goals, as such they play a very important role in the company. If they remain unproductive, it will be too hard for the company to reach its goals. This will cause the rate of ROI, sales, customers and awareness to decline.

Instagrammers

So, in order to address the rising concerns of most business owners when it comes to their unsuccessful marketing campaigns, there were people who bravely stood in front and introduced themselves as Instagrammers. Compared to conventional marketers, Instagrammers have a higher chance of producing pleasing results for your marketing campaigns. So if you really want to achieve success for all your marketing campaigns, you should consider working with the Instagrammers.

Why you should work with instagrammers:

Firstly, Instagrammers have an eye for detail. Before uploading their pictures, they ensure that they are nicely edited. Clear images are very important when making any promotional content to entice your potential customers. Instagrammers also ensure that they have an attractive caption. Secondly, they understand the brand voice. What the usual marketers do here is that they will just sound so boring and professional for some. Instagrammers have the experience when it comes to building a personal brand profile wherein they need to have the greatest side of them. Instagrammers are like professionals when it comes to editing photos. They have the ability to filter photos that look natural and extraordinary. They are aware that in order to encourage people to follow them on Instagram, they would have to provide an incentive to them. As such, instagrammers know how to give value in the way that will attract people to follow them. Why You Should Turn to Instagram Marketing? Within the world of the social networking websites, Instagram remains relatively new. Consumers are spending most of their time browsing the web using their phone than their desktop PCs. Instagram was then able to ton this and launch itself as a mobile application. This social networking site is powerful and it comes with a number of excellent opportunities for your brand to get engaged with your target customers. Instagram marketing has been a more innovative process of marketing. If you want to get started with this, you should get in touch with a reputable influencer marketing agency. The internet can give you a lot of choices to choose from.

How To Work Smart & Play Hard as a Social Influencer

evangeline — Wed, 14 Jun 2017 14:20:32 +0000

#AskTheExperts about what is it to be a social influencer.

1. Choose your Type

As a social influencer, you have to model your social account to present yourself as an authority on whatever topic you pick. This could be food, health, design, art, decorating, or even something really targeted like knitting or ballet. Once you get started, be sure to stay active and keep posting on a regular schedule. This will help your audience learn to expect consistent posts and it give you a chance to build credibility while testing different content styles. The more content you produce the more people will see you as an active authority which in due time, a social influencer. This builds your personal brand, your account’s reputation, and helps others find you through search and/or re-sharing(pinning, retweeting, etc.)

2. Stay Committed

Once you’ve determined your focus and start sharing more content that you've produced, you should keep your content focused on a particular theme or niche. Maybe you can post about cycling, graphic design, or food, showcasing what you represent and what you really are. Whatever it is that you choose, stay committed to the broader topic so your community consists of like-minded individuals. This can easily help brands determine if your audience is right for their product. On the flip side, having a mixed audience can be a turn-off as the response to a particular product is hard to predict.

3. Be Creative!

Make contests and make new campaigns etc. because brands would sponsor attractive award-winning contests so that they will be able to “remain in the game.” If you do the same for the brands, the impact doubles for everyone in the chain and to state some, for the followers it would be a fun activity which is different from the daily posts which is something new and fresh, the respectable number of followers can then be more informed and receptive about the brand and as for you yourself, you will garner more viewership or gain more followers to state the least!

4. More means Better?

Quality beats quantity and this is what you should be aiming for. Smaller and more intimate communities are more powerful due to higher levels of trust and this is what advertisers are looking for: a trusted channel to promote their product.

5. 2 Heads are better than 1

If you find it difficult to come up with original content, why not get a helping hand? A good content marketing agency can help to create and distribute content across key marketing mediums. They will help you to come up with good and original content that is most suitable for your personality on your social media platforms and finding you the appropriate brands to work with you! Now, this is just the tip of the social influencer iceberg! Go slow, go steady and you will definitely grow big.

What is Contextual Marketing

Ansar — Sun, 11 Jun 2017 14:47:42 +0000

What is Contextual marketing

With the arrival and increasing popularity of the internet, online marketing has become the trend of the day. Internet users are provided with targeted advertising through contextual marketing based on the websites they visit. This would mean that everything that they search for or their physical location among others. Hence, businesses are now able to target their consumers more efficiently.

Why does it work?

This type of advertising works great because it decreases user’s annoyance. And therefore, only things of their interest will appear on their screens.

Why is it important to businesses?

Contextual marketing is a custom-made marketing type that improves customers’ experience based on their real-time behavior. As a result, it plays an important role in businesses. Contextual marketing gives businesses more hits by ensuring that the consumer sees the proper advertisement at the right time. This results in an increase in the click-through rate and brings great amounts of traffic to the business’s website. The right customer can be targeted at the right time through contextual methods. This also results in an increased purchase possibility. Furthermore, contextual advertising can open up growth opportunities even for businesses that are not able to form an ongoing digital relationship. These companies include the producers of single-product companies, consumer packaged goods, and uncommon service providers. And now, the majority of the world’s innovative companies are adjusting their advertising strategies to contextual marketing in order to avail the ubiquitous internet.

How to implement contextual marketing

Be contextually relevant
Use contextual marketing to reward your customers
Use contextual marketing to properly promote a product launch

Furthermore, right from focusing on campaigns to interactions, target to engagement, there is a basic drift from product-centric promotions to consumer-centric promotions.

Final thoughts

Every customer expects digital experiences that are relevant and personalized. With the spread of internet, it has become very close to the customers. However, it is important for businesses to develop a deep understanding of the needs and desires of their customers so as to deliver the correct product to the right customer at the appropriate time.

5 Reasons to use Influencer Marketing

Ansar — Sat, 17 Jun 2017 17:20:51 +0000

Influencer Marketing

Authenticity, Engagement, Awareness, etc

Marketers and brands are facing a few limitations on how they extend themselves to their target audience. This is due to the increasingly popular use of the ad block software nowadays. People are becoming more aware of AdBlock software that could block banner ads on browsers. Due to this limitation, brands continue to welcome and take advantage of micro-influencers as part of their social media marketing strategies. Rather than promoting products and services through ads, influencers marketing is the one that provides them the opportunity to sell their products and services through the word of mouth of an “influencer”. Here are the top 5 reasons why you should use influencer marketing today:

Maintain Authenticity

Just take your favorite brands as an example. Perhaps you love them because of great quality and customer service. But the high possibility that you love such brands is because they are keeping it real. They have transparency and honesty about their products. Truthfully, all of us appreciate authenticity but when brands advertise products, it may be easy for them to be overly-promotional. Through influencers marketing, you could make promotional campaigns/content that are trustworthy and authentic.

Drive Engagements

Another advantage of influencer marketing is that it is highly effective when it comes to driving engagements online. When a certain influencer promotes a brand, they have the power to encourage followers to visit the website of the brand, buy products or subscribe to services. Remember that your target audience is interested in relevant insights, guidance, products, services, and content. So, if the influencer contributes a relevant content, more will be interested and more will be engaged with your brand..

Create Awareness in the Shortest Time

Have you heard of website traffic? Well, now that we are an era where search engines are very powerful, traffic plays a great role in digital marketing and your brand’s overall online performance. Website traffic is a metric that measures how your site and brand is performing, how frequent people search for you, and how much visitors your site is having. The higher your website traffic is, the more than you will create more awareness to other potential users in no time. In influencers marketing, the link of your site should always be relayed by the influencers to their followers for them to visit your site and drive traffic.

Cost-Effective

A business always strives to make profits and reduce costs. This is not easy to achieve but with influencer marketing, you can reach a higher number of audience with relevant content at a budget-friendly rate. You do not need to spend too much for authenticity and high engagements.

Drive Conversions

With authenticity, high engagements, and traffic, you will surely drive conversions. You can turn your leads into paying customers by simply using influencers marketing. An influencer helps you build interest and desire in your audience and so they cannot resist visiting your site, buying your products, and spread the word. If you have not been marketing your business using influencer marketing, now is the best time to do so. Expect higher engagements and authenticity when you starting using this social media marketing strategy. Use influencer marketing today!

5 Reasons Business Use Social Media Marketing

Ansar — Fri, 23 Jun 2017 14:45:01 +0000

Social Media Marketing

Why use Social Media Marketing for your business

Are you looking for the most effective way to make your business more productive? Well, social media marketing is the best solution to consider. Here are the five reasons why you should use social media marketing in your business today.

Social media marketing gives direction

When you use social media marketing, you can easily determine the goals you need for your business. Social media marketing will not only give you direction about the proper ways to efficiently run your business, but it also helps you to identify your strengths and weaknesses. Through social media, you can easily think of the most possible ways on how to overcome your weaknesses. Also, you can use social media to improve more your strengths beneficial for your business. The effective social media marketing that you can apply in your business are Facebook marketing, Instagram or Twitter.

Helps you become more competitive

Perhaps, you are not pursuing your social media campaign for your business. But most of your competitors certainly do. They know that social media marketing is one of the most effective ways to easily engage with your customers. Thus most companies and businesses are taking it seriously. When you use social media marketing strategies you’re one step ahead from your competitors.

Social media marketing helps to get more customers

You will regard your followers like your old friends after a couple of months with good management of your platform. You will have better idea of what they like, what they don’t what they’re interested in or what they’re passionate about. Since most stands give you incredible detailed analytic reports, those insights don’t need to base alone on your instinctive feeling. The more effort you put in managing and keeping a good social media campaigns, the more efficiently your campaigns will be developing.

It helps to improve your communication & customer service

The instantaneous social media marketing’s nature simply means that it is one of the right places to receive feedback regarding your business. Your followers or customers will surely talk about your brand, product or service with others. Also, they can directly message you of they need clarification, or have questions about your business and take part in the conversation with other customers. Following & responding to such development will do great wonders for you and to your brand because you appear responsible. Therefore, your customers and followers will begin to create a positive feedback and image of your business. When you form positive image to your customers, you will be able to increase the rank of your business and possibly gain more customers.

Social media marketing is cost effective

Even though social media marketing’s monetization has begun, it’s still extremely cost effective if compared to the traditional marketing strategies. As a matter of fact, its monetization has led in platforms that offer marketers the complete host of very powerful tools to justify its cost. For example, Facebook is the largest advertising networks nowadays and allows the marketers to get their specific demographic in many different customizable ways. Then, Twitter that recently introduced as one of the most powerful insights of audience.

How to earn your customer's trust

Ansar — Sun, 25 Jun 2017 11:32:57 +0000

How important are customers trust?

It is important to earn your customers' trust to keep your business sustainable in the long run. Social media marketing still remains as one of the most effective methods of promoting your businesses to your customers. However, you need to understand the fact that not everyone would believe what you are saying in your marketing campaign. So, how can you earn your customer’s trust.

6 strategies to earn customers trust

1. Be consistent

When you engage in influencer marketing, the important thing is to be consistent. Be consistent in the things that you are saying and the things that you are doing. The way you interact or serve your customers should be the same. Whether they are a new or repeat customer. Regardless of whether they have made a big purchase from your company or only a small one. Always make sure that you are giving your best to your customers.

2. Live up to your word

Even in Facebook marketing, you need to live up to every word that you say to your customers. For example, if you have mentioned that your company can arrive to your customer’s house within just an hour, then you need to make sure that your staff arrives there on time. Failure to live up to your word would surely break your customer’s trust

3. Establish credibility through social proof and testimonials from your clients

There is no better way for you to earn your customer’s trust than providing them some social proof. It will give customers the confidence of how credible and trusted your company is. For example, you can use social media account to allow the customer to check on their ordered items. Alternatively, you could provide some testimonials left by your previous customers as well

4. Make it easy for your customers to get in touch with you

No matter how busy you are in running your business or in Instagram marketing, you still need to find some time for your customers. They need to feel your presence at all times so that they would feel at ease whenever they do business with you

5. Assurance that their personal data would be protected

Nobody would want to do business with a company who is known for disclosing the sensitive information of their clients and so, you need to assure your clients that you are willing to do whatever it takes to keep your data protected and that you would not be selling them to third parties for your own gain

6. Own up to your mistake

In case your company has made a mistake towards your customers, then you need to admit it and say sorry to them instead of blaming it to others. You also need to show to your customers that you are doing something to fix the mistake that was made. After acquiring your customer’s trust with these strategies, then they would surely be the one to do the word of mouth marketing for you and as we all know, people tend to trust what they hear from customers like them than the things said by the company itself.

6 Tips to start your Social Media Marketing

Ansar — Thu, 29 Jun 2017 03:37:26 +0000

Everything starts with planning. Setting up your goal and determining whether these goals are achievable is a good start. Nowadays, people are focusing on social media because many people are using it. People are even relying upon social media for their own purposes. And people are continuously earning money out of it. To start your Social Media Marketing Business, there are lots of things to be considered. Hence you need to take into considerations the following tips:

What are the most popular platforms of social media?

First, you need to determine what is the most visited sites by people. Facebook, Instagram and Snapchat are some of the most popular platforms. It is widely used and patronized by trendy people. In addition, it is also important to determine and find your influencers. The bigger the number of fans and followers, the more effective your website will be.

Start personalizing your Social Media profiles.

Upon deciding which social media you will use, you can now start making the profiles of your website. Making your website accessible will gain more followers. Therefore, it has a greater chance of earning more money. Furthermore, it is also very important to make your profile reliable. By making a good profile of your company is also a plus factor.

Find influences in your niche.

Since everything is all set with your profile website, you can start the tour now connecting to your friends. It is very vital at this moment that you know the nature of the search engine that you chose. By this, you can easily gain followers and you need to follow them as well. Hence by following a popular person, many people will also follow you and your social media business.

Share Interesting Content.

The secret of having a successful social media marketing business is when your information is all reliable. The content itself is all that matters. People depend on the content. It doesn’t matter if your website has a good profile. What matters most is the content because it will reflect in the content and what relies ahead is the credibility of your website. Your Facebook Marketing or even Instagram Marketing will not work if you don’t have an interesting content.

Provide Value to all your Followers.

Every follower of your website is important. Each one of them can give you an endorsement if they really like your website.

Follow back your followers.

The success depends on how you’re greatly patronized by your followers. You have to follow back all your followers and so by these, you will have more followers. Valuing your followers is a way of valuing your website as well. Be patient. Because everything begins with small numbers and then increases. It will surely happen, but what is important is you have to work hard for it. These are some of the tips that you need to know in starting your Social Media Marketing. Hope that you found this informational in helping you attain the success of your website.

Current Marketing Trends

Ansar — Tue, 04 Jul 2017 02:58:24 +0000

The Current Marketing Trends

Things change in an instant in the field of internet marketing. One day it is about content, the following day is about anchor text. The next day it's about acquiring likes and the next morning it is about post engagement.

Here are just some of the current marketing trends that can help you become a successful online marketing:

Video Marketing

Video marketing is indeed a kind of marketing available and the search engine loves them so meaning lots of web traffic for you. At this point in time, for busy people like you who doesn’t have so much time, videos indeed allows you to spread your message and share content at the same time in digestible bites. Also it allows internet marketer to reach larger audiences due to the fact that videos are seen in diverse platforms as well as distribution channels like mobile and PCs and YouTube too. When people love your video, of course they will share it to other and they might go viral that will get you lots of traffic to your website sooner or later.

Live Streaming

This is a social media marketing technique that is becoming common nowadays. Social media sites have been pushing so hard for this kind of feature. Internet marketers must take benefits of this chance too. In order to thrive in this kind of marketing, there are many things you need to keep in your mind. Q&A sessions are likely to work best because of the fact that users have an enticement to include in the conversation. Also you need to promote your sessions at least 12 to 24 hours prior to make the best out of out of your attendance. Community Marketing This is a technique to engage your audience in a non-intrusive yet active prospect and client conversation. Whereas communication marketing techniques like marketing, Press Release, promotion as well as sales all concentrates on getting or attaining clients. This kind of marketing concentrates on the demands of current clients.

Marketing Automation

This refers to the program which subsists with the objective of automating marketing action. A lot of marketing departments need to automate recurring tasks like social media, emails as well as other site actions. Marketing automation technology makes these jobs simpler as well as easier.

Personal Branding

This is essentially developing a career or business out of you. Each one has its own skills and talents, so the objective of this type of marketing is to create those assets into something lucrative and profitable. Personal branding is indeed the course whereby people, as well as their jobs, are marked as brands. It is the formation of an asset which pertains to a specific individual or person; this takes account but is not limited to the clothing, body, appearance as well as knowledge contained within, resulting in an unforgettable feeling which is exclusively distinguishable. This type of branding is about putting in value. It’s about first impressions; it is about leaving a long standing impression on their mind.

Do's and Don'ts of hashtags

Ansar — Sun, 16 Jul 2017 16:38:03 +0000

What are Hashtags in Social Media

Hashtags are commonly found on social media sites like Twitter, Facebook, and Tinder. These tags are famous nowadays. Hence, you will be able to find them near hot trending topics found on any social media site. In addition, others use #hashtags as a social media marketing tool. It is capable of going along any word or sentence you write at any social media platform.

Examples of #Hashtags Used as Marketing Tools

• #PutACanOnIt - Red Bull Red Bull won the shorty award for “Best Use of a #Hashtag”, Inspired by a photo taken from twitter. • #ShareACoke – Coca Cola Another good example is Coca Cola. It successfully turns this into a #hashtag campaign by encouraging drinkers to Tweet their own stories with the #hashtag #ShareACoke. For example, submitting a bottle or can with the name of the name of the famous celebrity in it, you get the chance to share the coke with that celebrity! • #OreoHorrorStories – Oreo The company with a fantastic social media presence outdid itself. It created the most fun and unique Halloween #hashtag of all time. The cookie company used Vine (a social media app) to create quick Oreo-themed parodies of popular horror films! Businesses can use #hashtags for a variety of reasons. It can use by a community, it can be a great tool for networking, lead generation and more. Hence, businesses may choose to create their #hashtag for a number of reasons, including: • Encouraging event participants to use social media apps • Hosting a Twitter chat • Hosting an online Q&A • To promote a product launch such as a smartphone launch • To show support for a charity or cause Although #hashtags can lead to a successful campaign engagement on social media, they also require a lot of work to maintain. Hence, here is a few do’s and don’ts to remember when creating a successful marketing tool.

The DO’s

Be specific. You do not want your hashtag to be too similar to any other hashtag out in the market. You might risk it being lost alongside thousands of similar hashtags.

Different platforms will have a different hashtag.
Relevant and unbranded hashtag are a better way for your tag to gain fame and a wider audience than focusing it on a relevant topic of the day or for the coming week.

The DON’Ts

• Prevent long or clever hashtags. It should be something that attracts the audience, or easy for them to use it. • Hashtags should not be more than words basically this, for example, how would the audience relate to a hashtag like this #24&4Sickness. Complete gibberish in hashtag standards. • Do not hashtag everything as you would put-off any reader right away. Though hashtags have been somewhat stigmatized in the market and popular media, they really do play a crucial part in market campaigns. They give users the ability to categorize their own social posts and update, making it easier for potential customers and clients to find content relevant to what they are interested in the market.

How Social Media Impacts Businesses

Ansar — Mon, 24 Jul 2017 02:24:52 +0000

Marketing in this Digital Age

Why business should use social media marketing

Social Media has affected many things in the world. Consumers are visiting social media sites instead of company websites to get product information. Trends also show that there is a higher traffic on social media as compared to other sites. Social media has played a huge role in influencing the mindset of many businesses. Social media is used as a business tool. There are many social media platforms present in social media that helps business to have the best social media marketing. You can use the different social media platforms with your marketing that will have a great effect on your business. Below are 2 best social media platforms on the internet that make a big impact on your business.

Facebook

One of the popular social media sites on the internet is the Facebook as it allows businesses to posts and attract more clients for free. Some of the business have their page on the internet and use to post their products. Facebook marketing is effective and it is cost free.

Instagram

Instagram is a picture content site, where it has been proven to be a very effective marketing site. You just have to post your products and many users can view your post. 62% of users follow a brand because they like it. Hence, if you post the right Instagram image, there will be a higher chance for consumers wanting to see your product personally. Businesses out there have adopted at least Instagram or Facebook to post their updates. Instagram is one of the easiest way for them to disseminate information. Regardless of which social media marketing tool you use in your business, they are considered effective.

In Conclusion...

A simple explanation exists on how social media has impacted business. This is because business adapts to the trend and since social media is a popular platform, they cannot discount its importance. Business enthusiast does not want to lag behind its competitors. A little sacrifice will help them gain more sales and customers. Social media is the place where sharing happens. With just one click, it makes a big difference and fame to the business services provider. There is no doubt that social media is too powerful that it can influence many. Social media is about sharing the commons of many users even there is the division among the regular user and other types of user. They can’t hide that there is the common interest that they can mostly see in in the social media platforms. As for business, social media have the boon and bane side and they want to give importance on the two. As long as social media marketing benefits them, businesses will patronize it.

Benefits of Influencer Marketing

Ansar — Mon, 31 Jul 2017 02:38:00 +0000

Overview of Influencer Marketing

Marketing is not a difficult task anymore. With the different solutions available online, promoting your business, reaching your target market, and increasing the number of your potential clients have been easy and simple. However, not all marketing tools are effective and efficient. To get the most out of your choice, it would be best to integrate influencer marketing into your existing approach. But before that, let us take a brief look at how it means. Influencer marketing is considered the action of selling or promoting your products and services thru people. These influencers do have the ability to make an impact on your brand and reputation as well. It may be trendy these days, but it is no longer a new marketing approach at all. As a matter of fact, it has started for the past few years. Celebrities, leaders, athletes were the most influencers in their chosen industries. This is why small, medium or large businesses have taken advantage of it. When you do not give influencer marketing a try yet, now is the right time before your competitors take the lead.

Here are the countless benefits you will encounter in no time.

Builds Trust

Just like social media marketing, influencers have built trust and credibility with a range of people. They earn respect for every convent and recommendation they provide. As a business owner, you have to learn the skill of sharing their content. Within a short span of time, you can catch the attention of your prospective customers. You will also be able to entice these influencers to share your campaign. So, putting your message in front of a qualified audience will not be a dilemma.

Improves Brand Awareness

Did you ever try using Instagram marketing or Facebook marketing? Do they drive a better result, growth, or success? Whatever the case maybe, direct your attention to influencer marketing. It is a powerful tool that can help improve brand awareness. It will not only expand your reach but also boost online presence. With just a blink of your eye, social users will have a deeper knowledge about your brand, story, solutions, and much more. But spend time providing content of good and meaningful value. If you do not have the skill to perform and achieve that, it would be ideal to let a well-skilled professional handle all your needs.

Enriches your Content Techniques

Sharing influencer content can aid in filling in the gaps of your content schedule. This works well when you run out of ideas or need high-quality content. At the end of the day, your social pages will be able to create a buzz. You will be quite overwhelmed with the rise of potential clients in just a few minutes.

Provides Value to your Target Market

When looking for an effective tool to provide value to your audience, inbound marketing is what you need. Apart from that, there are other excellent alternatives you can ever have like influencer marketing. All the benefits you have experienced in the former will be guaranteed with the use of the latter. So, what are you waiting for? Use influencer marketing today to stand apart among other businesses out there.

Why Traditional Businesses Are Going Digital?

Ansar — Wed, 09 Aug 2017 03:32:29 +0000

Digital Marketing

The way businesses were conducted 20 or 50 years ago are very different today. Social media marketing thrives with over a billion of Facebook users and hundreds of thousands of businesses using digital media to promote their brand and service. But, what is it really about these technologies that most, if not all, of businesses are going digital? Here are a few reasons behind it.

The Undeniable Convenience of E-devices

E-devices allow for smooth communication everywhere. As such, companies can leverage on this to conduct business transactions outside the workplace. E-devices are equipped with advanced features such as file sharing and video conferencing. Making social medial marketing, such as Facebook and Instagram easily accessible for all. Since technologies today are becoming even more mobile, the convenience brought by E-devices become unmatched. E-devices allow business to have unprecedented levels of connectivity between vendors, employees and customers. Through social media, interacting with existing customers and gaining more prospects have become a lot easier.

Technology Produces Efficiency

Going digital allows business to improve the services they offer to customers, conduct better day-to-day operations and perform business in a more productive manner. Through effective digital marketing strategies, like influencer marketing, businesses are able to engage with clients and establish quality customer relationships. Companies can customise their advertisements to reach more specific, targeted clients. New technologies also lead to new services and products to offer to customers and new ways of working. They can make the team more creative, efficient and valuable to your target customers.

Educational

Today, customers seek information online before they make a buying decision. Therefore, your business will be invisible to their eyes if your business isn’t digital, and one way to do this is by being online.

Summary

Take advantage of social media marketing, which is the most powerful online marketing tools today to expand your reach and grow your business. You can also use the internet to search for ways on how you can improve your customer experience. Organizations and businesses that embrace technology are likely to become not just more productive and efficient, but also successful and remain competitive.

6 free tools to help your social media

Ansar — Mon, 14 Aug 2017 05:46:53 +0000

Going into social media management without external tools is akin to going into a gunfight with just a knife. Hence, it is recommended that marketers focus on developing the best angles to engage audiences as the digital realm is getting ever-competitive and crowded.

Canva

Who says you need to hire a designer to create visually attractive creative images? Canva does just that - by allowing anyone to create pretty banner ads, flyers, mailers, and everything in between. Despite templates being generally free, charges apply for stock photo usage.

Infogram

As we all know, infographics are one of the best ways to convey a large concept to clients. As such, the simpler you explain things, the easier it is for people to love and understand you. Thus, by making creating infographics and even interactive maps easy, Infogram helps you communicate data and complex ideas in a visually engaging way.

VSCO Cam

Using Instagram to engage visually inclined audiences? Instagram's filters and art tools may be rather limited, so VSCO is here to help as an Instagram image editor to help you create more aesthetic images for your audience.

Sniply

Sniply can help you drive conversations using others' content (i.e. linkes that you share). A customised call-to-action is added to any page on the web, thus allowing followers and customers to engage with every link you share.

Buffer.com

Save time managing your social media. Buffer helps social media account managers schedule posts, track content performance, and provides a one-stop platform to manage all your accounts. Get efficient and not fret over the small details!

Socialmention

Socialmention is a tool that helps you keep track of conversations and content about you. Think about it as media monitoring for micro-channels; you should know when you are mentioned so it is easier to target and engage those audiences Top image source

How Should Marketers Optimize Social Content

Ansar — Wed, 16 Aug 2017 01:23:47 +0000

Guide to Utilize Social Media Effectively

Creating Unique, Shareable, Engaging Content

Most companies today utilize social media to market their content. However, they don't optimize social content. The difference between using and actually succeeding in using social media marketing is quite astounding. In the past, the use of social media for business tended to be in series of phases. It started from not doing anything to companies monitoring social channels to sharing content and then eventually building a community. Today, businesses have found their way to using social commerce to convey their product offerings to their audience. Even though many companies have started to see the relevance of social media marketing, not many have been able to succeed. If you are one of those unable to effectively promote your content using social media, it is highly likely you are not doing enough. On that note, it is time to take your social media marketing to the next level with these tried and tested optimization tactics for your social content. Make Content Unique and Different The most important thing to note in optimising content is to ensure your content is unique. How do you achieve this? You can do so by making the most of visuals, hashtags and other social media features that are interesting to your audience. Images, videos and hashtags are among the cited crucial elements when it comes to social media optimization. Visuals serve as the most important element that makes social media content more engaging and interesting whether it is Instagram marketing, Facebook marketing or Twitter marketing. However, visuals should not be your main priority. Images and videos help attract the attention of your audience. Most importantly, you need to make sure your content resonates with your audience. Additionally, it is vital to ensure you include a ‘call-to-action’ in your content as well.

Make Your Content Shareable & Engaging

How do you make your content more engaging and shareable? One effective way is to engage in storytelling. Through stories, you can convey emotive content effectively. There is a science behind creating shareable content and while it is not exactly science, it can help increase your sharing and social content dramatically. The key is to create a story that is appealing to your audience to connect with each other in the social media. Your content also needs to appeal to positive emotions, that is, it should amuse, inform, educate or inspire them to build a brand connection.

Being Social and Engaging with Influencers

Social media marketing is a form of influencer marketing. One way to optimise your content is to be social and engage with influencers as well as your target audience. The way to succeed in your social media marketing campaign is building trust and credibility with your audience. One way to build credibility and trust with your audience is to start by building a relationship with them. You can achieve this by talking, commenting or replying to their posts. Most importantly, you need to react fast to effectively engage your audience at the right moment.

Instagram's new advertising initiative

Ansar — Thu, 31 Aug 2017 03:43:30 +0000

Instagram's New Tool

Instagram Stories

According to Social Media Examiner, marketers are operating towards the use of visual platforms such as Instagram for their marketing initiatives due to its increased value. As cliche as it sounds, it is true that pictures speak a thousand words. The digital scene started with blogging, where businesses produced lengthy posts to market their products. Afterwhich, micro blogging surfaced where businesses used approximately 140 words to describe their products and/or services via Twitter. Now, instead of telling people what our products are and its benefits, we show them through videos and images. As such marketers are now looking to create original visuals and videos to increase its engagement. With approximately 700million active users on Instagram (Tech Crunch), Businesses have leveraged on the use of influencers to reach out to people who share similar interests and passions. Instagram users are subscribing to creators with similar interests in hopes of learning about new products and services much faster. Transparency is key Instead of having to glance through a sea of hashtags looking for that #Ad, Instagram has included a new tool to allow transparency. It has rolled out a new function called "Paid partnership with" tag to signal the existence of a commercial relationship between an influencer and a business. Not only does this new function inform Instagram followers that it is a sponsored posts, it provides metrics to businesses via Facebook Insights. Consumers these days suffer from banner blindness as they do not like to be told what to buy. This has allowed Businesses to come up with alternatives such as partnering with influencers to reach out to its audience. Furthermore, content produced by influencers are viewed as more authentic and relevant. As such, with the increase in partnerships on Instagram, it has become important for followers to easily recognise when a post is sponsored.

How it work for Creators

Firstly, just like any other Instagram posts, creators come up with a content and proceeds to publish to their feed/stories Secondly, creators will have to select “Advanced Settings” Thirdly, creators are to serach for the businesses' name by clicking on “Tag business partner”. If the company name cannot be found, contact the business parter and get them to approve your account before publishing the post. Once published, business partner will receive a notification and have access to the post’s insights. How it works for Businesses The disclosure of a paid partnership grants brands access to data and provides authenticity across the board. Both businesses and influencers are able to track the performance of the content where insights are available. Businesses will have 14 days to review the metrics such as reach and replies. This allows them to track the effectiveness of the content more efficiently.

Partner Approvals

Instagram has introduced an initiative to help protect brands. This requires Businesses to first approve creators before they are allowed to tag the corresponding business Instagram page. Refer below on how you can turn on partner approvals.

References

Image Source Instagram Business

What Instagram means to businesses

Ansar — Mon, 11 Sep 2017 09:26:39 +0000

How Instagram impacts Businesses

How business can use Instagram to reach larger audiences

Half of Instagram users follow businesses on Instagram. Not only that, more than half of the users look for new products through the social media platform. That’s why it is one of the top business tools today.

New Media Vs Traditional Media

The internet has changed how businesses do their marketing campaigns. Everyone is on social media today, and it is the best way to reach consumers. The best thing about new media is that they can be accessed anywhere. Most consumers own at least one mobile device, and they use it to access social media networks, such as Instagram. Times are changing, and it is important for marketers to adopt new ways to reach out to consumers. Target audience is more likely to respond to an ad that’s personalised to them, instead of a generic radio or TV ad. People are also moving away from traditional mediums. Consumers spend more time on their smartphones, instead of being in front of their TV sets. Instagram allows businesses to have a different profile for promotion and marketing purposes. Business profiles on Instagram provide a lot of benefits to businesses. There’s no reason why you should not switch to one today. Potential customers can easily contact the business through the Contact button in the profile. Not only that, businesses gain access to Insight, which can help owners determine who their followers are, what they like, how to engage with them, and when they are active.

Analytics

While Instagram for Businesses doesn’t have as many metrics and graphs as the Facebook Page, but it does provide useful lists that will help business owners understand their followers. Some of the metrics include impressions, popular posts, post reach, demographics, and the times of the day and days of the week most of the followers are active and online. Through analytics, business owners are able to discover what content works, and the right time to post them. For maximum engagement with followers, business owners must post regularly and at the right time.

Permanent Contact Button

One of the features that make Instagram one of the best business tools today is the contact button in the profile. The button makes up for not allowing users to include email addresses or links in the captions. When users click on the Contact button, they can choose to email, call or find the location on the map. The action depends on what type of contact information the business owner chooses to share.

Instagram Ads

Instagram makes a lot of money from its ad revenue. With a business account, owners can run their ads through the social platform. There’s no need to log into Facebook to use the Ad Manager. Businesses in Instagram gain access to a Promote button that appears below the photos. By clicking the button, you can choose a Call to Action button, time frames for the ad, and the budget. Among the business tools today, Instagram stands out because it attracts millions of users daily. Businesses should consider using the social media platform for their online marketing campaigns in order to gain more leads and foster more loyal followers.

How blog marketing can drive sales for your company

Ansar — Wed, 06 Sep 2017 08:59:42 +0000

How can Blog Marketing Drive Sales for your Company?

Looking for an excellent solution that will drive sales for your business? Or perhaps, searching for a tool that will help you stand out from your competition? There is no need to look further than blog marketing. But you will encounter a difficulty when you are a rookie or even an expert. With the changing and growing needs of your market, it gives you a huge challenge or a hassle. Nevertheless, don’t worry as the following steps will give you a deeper understanding. Direct your attention to the tips and feel excited for a bulk of successful opportunities along your way.

Methods to increase sale

Establish a strong blogging foundation

To maximize the effectiveness of digital marketing blogs, building digital marketing blogs play an essential role. Start from how you will set up your content. Never overlook the use of your own URL. One of the best options you can grab is a self-hosted WordPress blog. However, a few solutions are quite expensive. Fortunately, there are free hosting options that best suit your financial needs. To name a few, you should try Blogger or WordPress. Though both of them will never break your bank, they are indeed fully packed with amazing features. Whatever your goals in content marketing blogs, all of them will be a reality.

Be aware of your audience

Before you start blogging, you have to know your audience and the things that are of high interest to them. You can employ marketing personas to find out more information about them. You can create a set to clarify as well as give a unique personality to the individuals you want to reach. Understand the fact that writing for someone you are familiar of is much better than a faceless market. Plus, integrate their content consumption habits or social media proclivities. The moment you master the creation of content marketing blogs, here are the countless benefits you will love.

Educate your prospects

A blog marketing is a publishing platform for your company. It gives you the opportunity to speak with your potential customers as well as educate them about how do your services work. Within a short span of time, you will look more powerful and trustworthy. Plus, you will have a website that is not only relevant but also responsive.

Answer all inquiries

Every day, you will receive a ton of questions in your email or site. No matter how excellent your services or products, any delay in asking queries can affect your reputation. With the use of online marketing blogs, you can provide an immediate response.

Demonstrate trustworthiness

Once you provide digital marketing blogs, make it eye-catchy and meaningful. They should also be of high value to your target market so that you can experience wonderful outcome in the years to come. This will help you become an authority in the industry of your choice. So, what are you waiting for? Hire a well-trained blogging specialist as soon as possible. They may ask for a reasonable professional fee that can result in a money-saving marketing in the long run.

Facebook Advertising

Ansar — Fri, 08 Sep 2017 04:19:39 +0000

There are three important tools introduced by Facebook which can be used by Facebook users. Each of the tools has purpose and function. It can be combined together to reach your audience via Facebook Marketing.

How to advertise on Facebook

The first tool is the Facebook page. This is somehow similar to a normal profile but this is specially designed for organizations, public figures, and other businesses. The second one is the Facebook Ad, which can give you the chance to have incredible advertising platforms wherein you can create ads for your audience of all ages, educations and even in different types of device. The last one is the Facebook Group. It is the same with discussion forums which has profiles and features in it.

Why Facebook Advertising?

One of the reason why a lot of people advertise on Facebook is that it does not only give you sales but also provide a great help in building a good relationship with your market. It is also an effective way to retarget your customers. As of now, millions of people like and share something on Facebook all over the world.

Target the right audience and max ROI

Through Facebook, you can reach out some of your target audience which will eventually may generate sales. Remember that placing a generic ad will only waste your money and resources. To target the right audience, you need to use the right tools. Make sure to use them in a right way for you to reach your goal.

Different targeting factors

Location

To reach out to your client, you have consider the location. Facebook uses important data, which it collects every single day to provide you with exact location. For different users out there, it may be confusing on their part to know that the social media collects personal data. This is because it has been well-improved and people can be targeted by their relationship status. For example, married, divorced, single, complicated etc. Interest Before, interests was one of the options in the Facebook ad creation. It is a tool that helps advertisers equally segment some of their audience. It also becomes a powerful marketing technique. Interests include pages liked and activities.

Behavior

Another targeting factor is behavior. Behavior targeting is the result of activities online and is proven to be effective at building conversations.

Monitor Ads

For many years, Facebook provides the users monitoring tools. This one of a kind tool measures clicks through rates and cost per click. From building brand awareness to boosting the number of your customers, everything will be possible. Facebook is not only about instant sales but also about relationship building. It is something that will help you gain trust among your customers. Engaging your potential clients measures conversions by likes or comments. The more targeted audience that you are going to build, the higher the CTR. In conclusion, Facebook is indeed the best advertising platform that allows to look for the type of a personal or group that you are looking for. You can easily target them by means, location, interests and behavior.

Matching to Relevant Influencers

Ansar — Mon, 11 Sep 2017 09:24:24 +0000

Influencer Marketing in Digital Age

Why use Influencers

Influencers have the reach to deliver messages to a large audience. Based on research, it is shown that people have the same level of confidence in influencers and in friends. As such, influencers have the ability to make the audiences have trust in the message they are trying to deliver. Matching up to the relevant influencers would greatly benefit the brand even if it’s just a single positive recommendation from a trusted and right influencer. Some of the steps involved in Influencer Marketing are:

Matching the content to the influencers

There are a lot of influencers to choose from but brands should choose well – and should not judge based on numbers to bring value to business. Brands might do better choosing an influencer with a smaller number but more dedicated audience as compared to an influencer with a bigger reach with a more causal connection. It is important to ensure that the bloggers are properly engaged to ensure the quality content and authenticity of the brand the audience looks for.

Ensure relevance

It is important to observe the content the influencer shares. The content shared should be relevant to the brand where it attracts a large number of its readers/ audiences. Such example includes employing the services of a beauty influencer to promote a new beauty product. It would not be as relevant if the beauty influencer is employed to promote car spare parts, which the readers/ audiences are less likely to be interested in. The services should be related to what the audience are interested in. The audiences are built up overtime based on the content the influencers posts – whether or not it appeals to them. Therefore, it is important to ensure the influencers are correctly paired to what they would best succeed in - such that the targeted audiences must be relevant.

Analyse their social following

Among the many influencers to choose from, the brand can choose to select the influencers based on their social analytics such as likes, followers, engagement etc. All these can be determined via the numerous social listening tools available online. By analysing the followers, you can determine the impact the influencer plays. However, it is also important to take note not judge quickly based on the numbers as it does not show how motivated and how effective the influencers are in conveying the brand message. The engagement level should also be analysed to determine the impact the influencer has on the audience. Influencer marketing would be a wasted investment if the targeted influencers are not the right ones, thus it is important to ensure that the right influencers are correctly targeted in the first place. With the right influencers and the right target audience, the value of the business would benefit greatly.

How to use YouTube Ads to Grow your Business

Ansar — Thu, 14 Sep 2017 07:32:13 +0000

Using YouTube Ads to increase Product/ Brand awareness

How effective are YouTube Ads

Reaching your target market is not easy and simple. It requires hard work, patience, persistence, and an effective marketing tool. But when social media come out over the world of the internet, everything seems hassle-free or convenient. If you encounter a headache in advertising, you will never have a similar experience. With the number of social media, giving YouTube Ads a try will give you an edge over your competition. But you will still have a tough time when you do not even know how to use them. Despite your budget, your chance of getting the most out of it will be less. So, direct your attention on the following to gain a concrete idea. Are you ready? Here is the list!

Explore different types of videos

Before anything else, you have to identify the type of video your campaign needs. YouTube ads or videos can be divided into different kinds. You can even provide one about how to use your product or service, testimonials, case studies, and much more. Just make it short because not all people have time for a long video. As much as possible, angle it in a manner that catches the interest of your possible and potential clients. Even though it is complicated, strive hard to provide a compelling yet effective YouTube marketing. If you do not have a qualified and competent team yet, don’t worry. There are excellent service providers that you can trust and depend on throughout your journey. Make a research online to hire the best professional. With just a blink of an eye, you will be proud of your decision without a doubt.

Partner your business with YouTube Creators

YouTube sponsorships between creators and brands are already a trend in marketing these days. Most businesses in a range of industries implement a partnership with reliable YouTube creators to boost success in their current campaign. The social media got its popularity in sponsorships because of its potential reach. As a matter of fact, it generates a billion of views every day. It also has channels based on several topic areas, which is the second most utilized search engine on the internet. When it is about time to connect with partners to market your YouTube video, grab sponsorship marketplace websites. It will not only save your time but also most of your resources. Whether you need to promote a single video or a series, these solutions will allow you to establish a sponsorship from dedicated content for your company to well-detailed reviews.

Different types of YouTube Ads

Apart from the, your job does not stop there. Directing your attention to the array of YouTube ads is very important. Below will give you some!

Non-skippable ads

These are ads that force individuals to watch, which lasts from 15 to 20 seconds. Just like the others, these get a good engagement. However, they also have a higher rate of video abandonment.

Skippable ads

These are commonly known as TrueView ads that do not force an audience to watch. These can be shown in two, stress-free ways such as In Stream and In Display. Incorporate a YouTube marketing into your system today! Expect continued success and business growth in the years to come.

3 tips on improving pull strategies using SEO

Ansar — Sun, 17 Sep 2017 15:23:46 +0000

Digital Marketing

Digital Marketing is a marketing effort that helps to develop awareness as well as increase engagement on the different digital platforms such as web marketing, blogging, email marketing and social marketing. It can be done either by Push or Pull strategies. Social Marketing is the newest addition in the world of digital marketing. It includes promoting messages and engaging on Instagram, Twitter, Facebook, Pinterest and other social media. It is clear that social marketing is now an important part of digital marketing.

Ways to generate brand awareness

We usually use branding to pull customer whilst generating brand awareness. There are also ways on how you can generate brand awareness.

Build a perfect brand experience to all of your customers.
Develop potential engagement levels for the customers.
Help all of your potential customers become one of the trusted brand followers.
Engage in an open conversation between the past and present customers.
Make leads into commercial sales

All of the ways that are mentioned above can help generate brand awareness.

Advantages of using digital tools

One of the great advantages of a digital tools is that it allows the companies to study the consumer’s purchase behavior. Social media marketing helps open more successful growth and development. Some of the benefits of using digital tools are the following.

Thought Leadership
Gain insights
Cost-effective
Brand Authority
Customer Satisfaction
Improved Rankings
High Conversion Rates
Improved Brand Awareness
Unlimited Inbound Traffic
Developed Brand Loyalty

Examples of pull strategies

When we say pull strategies, these are the techniques that you can employ to reach lots of targeted audience. Some of the examples are websites and blogs. Social media platforms such as Facebook, Twitter and Instagram are also part of the pull strategies.

How to improve pull strategies using search engine optimization?

Pull strategies for optimizing search engine can improve if you are going to identify the best strategies that are suited in your company. But if you are unaware on how to get started, take a competent and qualified service provider into account. Check out the following pull strategies to optimize your search engines

Write a shareable content

When you are able to write a content, make sure to share it to anyone. You can use the social media in posting blogs every day. If you aim to be on top, you need to be patient and do your best. Sharing content on social media is one of the best strategies you should give it a try.

Provide quality links

When we say quality links, these are the important factors in the search engine. These days, buying links is very simple, fast and cheap. As of now, there a lot of SEO agencies that provide thousands of links that can be helpful in your website.

Endorse your content

If you are going to endorse your content, you can get a ton of good responses and feedbacks from your target market. Make it meaningful and keyword-rich to expect a better result in the near future. Indeed, take advantage of social media marketing as soon as possible to stand out from your competition!

Why do people turn to social media to share stuff?

Ansar — Mon, 18 Sep 2017 09:01:43 +0000

Uses of Social Media

To stay in touch, sharing what they believe in, support a brand/ cause etc.

Social media is a platform for people to stay connected and to share their stories. The amount of time people spend on social media is increasing. This is because social media has fast become quickly integrated into the everyday lives of people. Platforms like Twitter, YouTube, Facebook, Instagram made it easier to keep in touch with family and friends. They also allow family and friends to join online conversations and to have a ‘real life/ instant update’ on what’s going on in life. Almost everyone has a profile on those social platforms and updating is made easier with more accessible devices such as smartphones which are on the hands of people most of the time. The main uses of social media are:

1. To stay in touch with loved ones, friends, people

The usage of social media allows worldwide connectivity. Social platforms such as Facebook, WhatsApp, Instagram, Skype etc are the fastest and the most convenient ways to connect people. Such social platforms allow one to be able contact each other (as and when they want) and gives people connection to the outside world where communication is made easier. People no longer have to travel long distances to visit their loved ones and at the same time allows bonds to remain strong despite the distance. The use of social media also allows instant updates which can help families ease their minds.

2. Passionate in sharing what they truly believe in

People generally love attention and sharing about their experiences in hopes to gain others’ opinions. Some constantly feel the need to express themselves thoroughly and to let their experience/ feelings be known to others. They can come up with different views on a topic to share and generate tons of different responses (supportive or not) from it. The readers/ audiences know they are reading something they like and believe. By sharing experiences with people, it helps to build relationships/ gain values between the readers. Nowadays with the accessibility of social medias, it is also easier to connect with readers – building relationships online.

3. To support a cause/ brand

Social media when used appropriately can help build awareness which leads to actions. When influencers use social media to support campaigns, they help to spread awareness, reach and educate more audiences about it – reaching more people that could not be done so previously. Influencers are trusted voices and are good at spreading the word, this encourage conversations and actions among the audiences. One example would be the most recent and known challenge on social platform – the ALS challenge, where people including celebrities, politicians, business leaders threw buckets of cold water on themselves. ALS (amyotrophic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Through the spread of such challenges on social media, it helped promote awareness and at the same time encouraged people to become more involved.

4. To keep up with changes

Nowadays, the popularity of promoting products online on social media platforms has been rising. To keep up with the changes, more have been turning to social media platforms to be kept updated on the latest brands/ products advertised by influencers. Therefore, influencers play a huge part in selling and promoting the company’s brand and product. To correctly target the right influencer that brings value, it is important to correctly identify the right target audience interests. Reaching out directly to the influencer might appeal to the company due to the low cost and easy accessibility. However, it might not be successful- due to misinterpretation and thus a mismatch. Companies can consider contacting an influencer marketing agency to identify the best suited influencer for the product, and to ensure the potential of the product/ brand to be promoted is stretched out to the maximum possibility.

Pros of using an influencer marketing agency

An influencer marketing agency helps

Create and facilitate influencer marketing campaigns
Maintain strong relationships with brands and influencers to create and execute campaigns that produce optimal results for both
Identify the right influencer for your marketing campaign, negotiate prices and measure results

Finding Bloggers in Asia

Ansar — Tue, 03 Oct 2017 17:11:44 +0000

Bloggers in Asia

Bloggers? New Hypes for Creativity.

Blogging is now one of the ways to fully maximize the power of marketing. Bloggers are found around the world. There are trustworthy bloggers in Asia when it comes to blog marketing. On the other hand, an influencer is also a big help in the marketing concept because he or she is the one who proves that the product or service is effective and is worthy of your money. Countries like Vietnam, Indonesia, Thailand, Japan, Taiwan, Russia, China, and Korea are some of the Asian countries that are having big boosts in their businesses and thus, they give much attention to marketing in order to promote their products and services successfully. Because of this, these countries tend to look for bloggers in asia which will help them in enhancing their way on advertising their businesses, especially in the online market.

Blogger and Influencer: The Difference between the Two

Even though they are similar in context that they are content creators, they possess different qualities from each other. An influencer is someone who makes an impact on the audience by providing opinions which can persuade the audience. Mostly, an influencer is found on social media sites like Twitter, Facebook, YouTube, Instagram, and Snapchat. Influencers can also be recognized in different forms. These people can be celebrities or prominent people who have tried or were satisfied with the results. As such, they bring it up to social media and become advocates of these products. They leverage on the millions of their followers to help influence the buying decision of the audience. Even though there are influencers who uses blogs as their platform, they are different from bloggers. There are several blog marketing company that can be found today in Asia which can help Asian countries to have a successful social media marketing blog. Hence, bloggers are known to have their own website where they post their own made contents. Bloggers can also make money out of blogging. They also make use of social but for communication purposes only in order to inform their readers that a new update is up on their website. An influencer and blogger may have the same line of work but they perform marketing differently.

How to Find Bloggers in Asia?

Asia is a big continent and is composed of several countries and finding bloggers in Asia is a difficult task. One way is to contact them personally through emails. Sending them a personal email and showing your interest to them may persuade them but make sure that you have read their blogs before contacting them. In addition, when sending emails, never send them in bulk. Bloggers may not like it and may not agree to what you want. Only send an email to the blogger you know that can work within what you are looking for. And, you should also do the searching. Don’t just entrust everything to your people especially with interns. They may be a good help to your company but if you wish to win the Yes of bloggers in asia, let a professional handle it or you can do it also. Finding bloggers in Asia is not easy feat. However, if you know what kind of blogger you are looking for, there will certainly be ways to make it happen!

Social Media Strategies for Business

Ansar — Thu, 05 Oct 2017 03:00:33 +0000

Importance of Social Media Strategies

Social media strategies are how the company, plans to use social platforms to achieve effective communications with prospects and generate a following on the platform.

Tips on how to develop a social media marketing plan

It is vital in promoting good public relations. Despite the potential benefits, many brands do not exploit this avenue to its full potential. Venturing out into the current world of social media requires unique strategies:

Defining Your Goals

Many people are accessing the social media platforms, and many could be your future customers. Therefore, you should know what your ultimate aim is before implementing your social media strategy. You can accomplish many things through social media. Brand awareness and increasing web traffic are the top goals of most brands. Alternatively, social media can help enhance the retention and loyalty with long-term customers. Finally, you can increase sales by selling through social media, it works, and you can reach more people.

Select the Right Channels and Outcomes

Knowing what you want before even selecting the channel is important. For lead generation, determine the number of new signups you want from social media.

Also, know the number of new followers you want per month. One critical thing to remember is that the business requires a following before you can see results.

Finally research on the channels that likely lead to more engagements such as Facebook, Twitter, and Instagram. Each platform is unique in the role it plays in the purchase cycle. For example, Facebook is suitable for people who want to share content and find promotions. Hence before going further, know the role of each channel to your business and the one your customer will likely use.

Know the Audience before Creating Content

The most exciting brands on social media generate the most engagements. In this time and day, you cannot afford to be boring. Or always posting about your products and how great the business is doing. To drive engagements know the audience, and find out what they like. Research on the articles they read, videos they watch, and how they spent their time online. The social media strategy aims to gain this portion of their time, and you won’t get them unless you have compelling, shareable, rousing press releases, news, images, videos and infographics.

Know the Competitors

The biggest stimulator of the business to improve is the competitors. If you can’t sleep soundly at night thinking about competition, you are lucky. Look for the strongest competitor on social media and find out what they are doing right. But, don’t focus on this; find what they are not doing. Ideally, capitalise on their mistakes. If they are Tweeting once per week, do it twice. Don’t appear aggressive, take things slow, but always seek to outpace them.

Creating Content

Have you ever heard of an editorial calendar? Media companies use it all the time to plan articles and publications months before they are written. Social media strategy requires the same approach. What matters is the content and frequency of your posts. You can get content from anywhere in the organisation, be creative and encourage everyone to participate. Engagements are happening, and reputations are being built each second by businesses online. If your company is not involved, your competition and a significant portion of your customers are always active.

How to Effectively Promote Brand

Ansar — Mon, 09 Oct 2017 08:27:37 +0000

Promoting Brands Effectively

Measure customer insights, experience, KPI and more

Today, the digital landscape has become more cluttered with advertisements. As a result, online marketers has to think of better strategies to efficiently promote their brands to target audiences. Because of the advantages the Internet offers, marketers think that social media analytics and other digital marketing strategies are effective platforms to target audiences. In the area of marketing and advertising, online entrepreneurs see it that they are making the best decision and using the latest techniques. Although marketers have already the experience in making their brand successful, still it is important for them to think of potential ways on how they are going to become more effective. Because of the swift changes in the business world, being effective marketers is not enough. They have to be more effective!

COST EFFECTIVE DIGITAL CHANNELS

To be more effective marketers, they have to focus getting the attention of their target market. After this, they need to provide them an experience that guarantees satisfaction. To deliver an outstanding customer experience, they are required for excellent marketing technology. This can help them automate the process, automate the interactions and coordinate the actions. Social media analytics are among the most efficient and cost-effective digital channels. Online marketers have to think of digital marketing strategies that can help them become more effective in making a successful brand. There are plenty of social media analytics that is great in guiding the marketers about their particular marketing strategy. They have to begin prioritizing their business goals where they have to focus on targeting more site visitors. And to make sure that they will be using a cost-effective social media analytics is an advantage.

CUSTOMER INSIGHTS

Since customer insights are essential to becoming more effective marketers, they have to track and analyze the behavior of their customers. By doing so, they are able to determine the real needs of the consumers. If marketers will be able to figure out the wants and needs of their target market, it becomes easier for them to develop a particular product or service. And the more that they offer the needs of their customers, the more opportunities for them for customer retention.

CUSTOMER EXPERIENCE

After tracking and analyzing the consumer behavior, the marketers have to work in designing the customer journey. They can base this according to the insights of their customers. They have to plan and develop a strategy that can help them improve the customer experience.

KPI AND MEASUREMENT

Every business needs to have its own KPI. This can help the digital marketing focus to their goals. Here, they need to work on their social media KPP where they will base on the engagement status. They can collect data such as replies and comments, shares and likes and clicks on their content and links in order to effectively meet their business goals. In becoming a more effective in digital marketing, marketers have to create an innovative way to adopt the changes. Therefore, it is important to consider their customers.

Key Opinion Leaders in Taiwan

Ansar — Tue, 10 Oct 2017 06:22:12 +0000

Opinion Leaders in Taiwan

Who are the Opinion Leaders

With the rise of social media in this era of the digital world, it also comes with a tool that what we called as Key Opinion Leaders. This type of marketing has gained a lot of praises and has been an effective tool for marketing strategies. In this modern and digital world, people influence people. People get to share thoughts and ideas. With that in mind, we can easily say that influencers marketing plays an important role in tying the engagement of human and further strengthens the brand’s message. Most of the top influencers in Taiwan are effectively dominating the digital age. This is what makes it possible for brand influencers to be even more convincing and simple.

Social Media Users in Taiwan

Taiwan is a country in South East Asia which has a population of 23.55 million. Taipei, the capital of Taiwan is well-known because of its night markets. When we speak of social media users, Taiwan will always be active. As of the 4th quarter of the year 2016, the social network penetration of Taiwan was observed that 81% of the total population were active social media users. According to the statistics, the most popular social media network being loved by most of the Taiwanese is the Facebook that hit 83% penetration rate. The statistics show that Facebook still dominates the whole country of Taiwan.

Influencers in Taiwan

Another name for Key Opinion Leaders are influencers. They are people who have a strong social status and most of the time people look up to them. Their opinions and recommendations are the basis of many people in the social media. Most of these opinion leaders are political figures. With the ability to influence, everything they share or do are looked up to by their followers and friends. Not only the politicians but also the celebrities can be the top influencers in Taiwan. Friends, trusted individuals and experts can be Key Opinion Leaders too. Most of these opinion leaders are often active on social media such as the Facebook and Instagram. Most of these influencers take advantage of their ability to convince other people. Influencers even hired by famous business and company to endorse their brands and is a great help on their Instagram marketing strategy.

Effects of KOL

Social media influencers or the so-called Key Opinion Leaders has continuously invaded the globe. In fact, we can no longer imagine a world without these social media influencers. Imagine that there are 2.6 billion active social media users in the whole world. And each year, there is an additional percentage to the total number of social media users. The influencer marketing continuous to dominate the world of social media. And this even affects the way how people live and how people behave. Most of the social media users in Taiwan look up to KOL for their health, for fashion, entertainment, and wellness. It has been proven by statistics that many of these users in the country of Taiwan look at every influencer. Key opinion leaders help marketing business get interested customers. Since people trust them, they can easily gain trust from people because people believed that the person’s opinion is true and reliable.

Important Guide to Finding Influencers at SEA

Ansar — Wed, 11 Oct 2017 08:02:40 +0000

Finding Influencers in SEA

Tips to target relevant influencers

One of the best marketing strategies you could do for your business is having influencers in SEA. Building your business in the counties of Vietnam, Singapore, Indonesia, and Malaysia could be challenging but you have the right influencer to help you promote your business, that task of success is assured. Most business owners who want take their business large scale would have big benefits in using influencer marketing on their business. You have the best way of reaching out to many influencers in South East Asia. However, how are you going to find the best influencers? Here are the following ways for you to do it:

Identify those Who Shares Information of Your Business

Influencers who have the knowledge and shares information of your business could be an advantage to you. Doing so, people would know about your business together with the products you are selling. People who have a complete information about your business could also influence other customers to try out your products. This gives your business the advantage in getting ahead of its competitors. Success is achieved.

Influencers that Align with Your Goals or Tone

There are influencers who aim to do the same as your goals. For example, you are using Instagram in promoting your business. Find an influencer that has the goal of using Instagram marketing to attract buyers and sellers. This alignment to your goals by the influencer ensures your business of the fast response it would have from clients in the Southern part of Asia. You would be motivated to produce more products if you know that you could count on the influencers to share information about your product on the web.

Reliable Towards Posting

Influencers could be a big help for you if they are diligent in working on their website. Choose influencers who make posts very often as they could help you with the best ways of promoting your products. Frequent posts give you a clear process of securing that the ads of your business would be distributed to people who would eventually share this information with other users.

Audience Data

Using an excellent influencer network could effectively produce Audience Data that tells the influencer to determine the things it can do to give your business a high rank. Here, you would be assured how much work is required to promote your business. The brand influencer takes into account the right and effective process on how to enlarge the promotion of your business. You also need to consider if it has the right connections or the resources to support your business. Relying on the top influencers gives you a chance not only to be successful but also to guarantee that the business would develop in the near future. So, make the right move and make an influencer outreach if your business is part of the Southeast Asian region. Who knows, this might double up your chance of achieving success for a short period of time. The successful results are given to you so take chances.

Drivers of Change in Digital Marketing

Ansar — Wed, 11 Oct 2017 08:12:55 +0000

Driving Changes in Digital Marketing

Trends to take note for effective marketing

In the field of business-to-business industry marketing, there will always be a rapid and ongoing process of change. The changes will constantly evolve in digital marketing. This will force the CEOs and other executives to rethink the processes. Therefore, it is essential to consider the following trends in the process of Marketing Strategy and Internet Marketing.

Internet

The today’s trend is more on laptop, tablets and mobile phones. One of trends and drivers of change is the responsive design and the pervasive mobility. These trends provide people with identical capabilities. In some other cases, tablet and other mobile phones are faster and more efficient than desktop or personal computers. Through the responsive design, you can provide your prospects with a dynamic and the best online experience. With the help of the responsive design, this will allow you to deliver a high quality of web experience in any type of ranges and even in any screen sizes and delivering a high quality. In order to meet the device’s needs, there is a need to reconfigure the content of the elements dynamically.

Data (Internet of Things)

The Internet of Things is growing rapidly. Reports have said that there is a growing increase in the number of connected devices. The industry provides several examples of how the Internet of Things is making difference into our daily lives. In a world where there is a continuous connection, the trend is more on how business is dynamically moving to more adjacent capabilities in their software. One of the marketing strategies is when companies will manufacture their product then they will connect their product on their mobile app which is a software. The Internet of Things is helping business to go through beyond their hardware and software capabilities. This is an effective way of helping the company to increase their sales.

Mobile

The booming industry of mobile is continuously gaining trust from the digital media. Many of this business in mobile marketing has gained success and they were able to build large profit for their business. Facebook is one of the giants of both mobile and social. In 2017, the social media and mobile revenue in Facebook were reported to have a great increase. Mobile apps such as the Snapchat, Instagram, and Twitter are the most commonly used mobile and social apps of the today’s millennials. The used of Augmented Reality is also made possible with the mobile technology and continuously invade the world of digital marketing. The global use of mobile phones and apps continues to climb. As these continue to climb, there will be more generation of leads digital marketing.

Social

In terms of digital marketing, there is a need to encourage a sense of sharing. This is all about social advocacy and the ability to share among peers. The idea of social engagement among peers is very helpful to business and to the world of digital marketing. The social economy and social engagement as part of the social media strategy is building momentum among the users. We can actually see the idea of sharing in the most industry such as the hotels and even on the Uber in providing fair services for their drivers and passengers. As the processes of business continue to change such as with the sales and other business decisions, businesses will continue to create marketing solutions that will help their business to succeed.

Key Opinion Leaders in Thailand

Ansar — Thu, 19 Oct 2017 03:18:00 +0000

Overview of Opinion Leader

Generally trusted by many, Key Opinion Leaders have the ability to influence decision making. Since they are often under the spotlight of mass media, this increases their exposure. With the rise of influencer marketing, brands tend to look out to them to increase their brand awareness. They are known as the middleman between the public and the mass media. Thailand is one of the Asian countries that adopted the culture of influencer marketing.

Who are the Opinion Leaders in Thailand

In Thailand, there are a huge number of influencers, whether a group or an individual. People tend to have more trust in influencers as they usually have more credibility and authenticity as compared to brands. Nowadays, more brands are also turning to influencers with smaller followings (mirco-influencers). Using micro-influencers, the brand receives intangible benefits like authenticity, a unique point of view and deeper storytelling. It also has the potential of reaching a more tailored audience.

TOP KOL IN THAILAND

In this digital age, brands are turning away from traditional marketing. With the rise in the usage of social media, brands will constantly search for influencers to market their needs for beauty, fashion, entertainment etc. Therefore there will be a need for influencer marketing and it will be more effective to use of them to promote brands. The Key Opinion Leaders are mainly people of various groups having similar interests, personality and demographics. These include actors, politicians, athletes etc who can penetrate the interest of many. THE THAILAND ONLINE POPULATION According to statistics, almost 74% of the Thailand online population will purchase a particular product market by their relevant influencer. 45% of these population appreciate the reliability and quality of the advertisement while 71% of the population tend to trust to the top influencers’ advertisements. Social media platforms such as Instagram is one the most popular channels for the opinion leaders to share. The stuffs shared range from product endorsement, review or sharing and people tend to follow them to keep themselves updated on the latest product. Since 65 % of the online population in Thailand adore the talents of the Key Opinion Leaders, it is easier and more convenient for the influencer network and business firms to take get the edge in the advertisement.

BEAUTY, HEALTH, WELLNESS, ENTERTAINMENT AND FASHION

Fashion, beauty, wellness, entertainment and health are among the areas which opinion leaders have great influence. According to statistics, almost 49% of the population are influenced by the makeup styles of the influencers. 44% of the population are influenced by the fashion style of the influencers. Therefore, this shows that people are more willing to purchase products reviewed/ used by the KOLs. This makes them an effective brand influencer. Key Opinion Leaders in Thailand have more expertise with a particular product category. They have the great influence over the action and perception of their followers because of their knowledge about the specific product. And in order for them to maintain their leadership role, they have to spend plenty of effort in order to gain understanding and knowledge what they are trying to advertise.

Influencer Marketing in Asia

Ansar — Fri, 13 Oct 2017 03:42:16 +0000

Overview of Influencer Marketing Asia

Choose Influencers, Searching for them, Tips and more

Since the beginning of the time of social media marketing, influencer marketing has been a famous way of spreading the marketing message of a brand. The algorithm changes, which have to result to decreased organic growth, have only boosted its attractiveness. Influencer marketing is a form of marketing that leverage on the opinion of leaders and their influence to meet and reach out to a bigger market through their social media networks like Instagram. It comprises of both content creation elements and social media marketing. There are countless cultures and countries to take into consideration, which analysis paralysis sets in. Using local top influencers to bring your brand message could help; however, there are important things you need to remember first. Brand influencers are defined as people with a considerable social media following and they could play an important role in the market. Consumers these days are quite overwhelmed with content. Thus, brands are desperately vying for responsiveness by targeting consumers from each direction, from display to social ads to conventional print, television, and radio broadcasting ads. Here are some tips to remember:

Choose Your Platform

Influencer marketing could be a real pain. In case you didn’t know yet, every influencer in Asia has its own platform of choice. Remember, the major purpose of utilizing an influencer is to find someone who is well connected in a specific nation and so, the influencers are going to be different for every market. Every influencer might be on a different platform depending on his or her chosen market. For instance, in China, influencers are mostly active in WeChat. On the other hand, Thailand’s influencers are active on YouTube. One of their sought-after personalities on the channel has more than a million followers.

Understand the Difference

However, it’s also important to differentiate the real ones from fake ones. Brands must be cautious of those influencers with high follower account but have low content and poor engagement from their fans. For instance, in China, it’s difficult to determine the real from fake ones. Did you know that fake influencers in China steal content from the real influencers?

How Can Brands Search for Influencers?

To brands to persuade consumers to interact with social commerce, they need to provide custom and differentiated promotions, which will appeal to their target audience in every social media platform.

Tips for Efficient Influencer Outreach

You will find different kinds of influencers: Micro-Influencers, Macro-Influencers, and Mega-Influencers understand all of them and find your ideal fit.
Do not focus just on the number of followers. Make sure you also consider relevant influencers
Establishing a consistent relationship with the influencer is crucial. The more frequent you engage them, the stronger the relationship.
Present value for your influencer, and continue to encourage them regularly and look out for future partnership opportunities. You can measure your ROI, engagement and emotional feedback of the audience to help in future influencer Instagram marketing campaign planning.

You will find many aspects to a successful influencer marketing campaign; however, the foundation is in finding influencers with relevant influencer network. Get the right people, and the rest will be a lot easier.

Blog Marketing in South East Asia

Ansar — Wed, 18 Oct 2017 12:36:17 +0000

Overview of Blog Marketing

Identify, Analyse, Evaluate bloggers

Blog marketing is very beneficial to a small, medium, or large businesses. Once it is carried out well, an exceptional boost in your Search Engine Optimization will be a reality. The moment your target market search for a provider, your website will be on top of the Google, Yahoo, Bing, etc. Aside from that, you can develop a good rapport with your current and new clients. Blog marketing can bridge the gap between you and your valuable customers. They will feel that they are important to you, which can lead to customer loyalty. To add on the list, you can also establish your business in South East Asian regions as an expert leader. This is why people will trust and believe in you. Despite the number of service providers in the SEA, they will choose you as their topnotch option. Plus, you can build brand awareness and open more successful opportunities in the years to come. But when you do not have the knowledge and experience to get the most out of blog marketing, it would be ideal to hire bloggers in South East Asia. But how are you going to do that? Worry no more as the following tips will help you have an efficient hiring decision.

Take advantage of Pinterest

Searching for competent bloggers is much easier these days. With the use of Pinterest, you can find a professional that specializes in blog marketing in an instant. Known as a good channel to begin your prospecting process, you can determine relevant content from bloggers who produce unique photos and meaningful content. Remember to know the best keyword so that a lot of results will be available.

Social media marketing blog

There are other social media you can find qualified bloggers in South East Asia. With the billions of users on Facebook and Twitter, you can expect the best professional for you. Unfortunately, it will be time-consuming and daunting. So, you have to spend your time and never take shortcuts.

Qualify your chosen bloggers

After identifying a group of bloggers, now is the right time to qualify them. You can use a free tool to know whether their blogs align with the KPIs of a specific campaign or not. For example, if your client focuses on boosting their search engines, a blog should be optimized or keyword rich. Select those bloggers who have the skill to make an extensive keyword research or SEO.

Examine their reputation

Go to the websites of the bloggers you have in mind. Consider reviews, years of experience, and quality of services. When they have all these things, you will have the peace of mind working with them. At the end of the day, you will realize that your efforts are all worthwhile. There you go the list on finding bloggers in South East Asia. Grab the services of a blog marketing company today before you are left behind. It can be a key to stand out from your competition!

How Digital Marketing Plays a Role in this Age

Ansar — Wed, 18 Oct 2017 14:50:42 +0000

How Technology impacts businesses

How marketing works in this Digital Age

Technology plays a great role in changing the aspects of life. For instance, technology makes shopping more convenient than ever. Using gadgets such as mobile phones with a secure internet connection, everything can be done and with ease. Therefore, it the key to success for a business. As such, companies and organisations have to embrace the use of digital marketing. In the marketing of your business services and products, digital marketing is effective. As you can see, many companies and organizations are using the internet to market their name. In this digital age, marketing your business to social media platforms are necessary.

Strategy

Marketing on the internet gets more popular as the times goes. If you are working on your marketing using the internet, this will allow you to recreate customer experience across all channels. For instance, ads placed on social media. By targeting marketing strategies, you will find that you are able to target audiences more effectively and will see results. Hence, using marketing strategy driven by digital influences of the other users will give your marketing a success.

People

One way to utilize digital marketing is to collaborate with stakeholders and people of interest. When marketing, your focus has to be on the welfare of the clients. To do so, you would have to understand the client and promote transparency. Would be better if your team have the relevant knowledge to understand and meet the client needs. For online marketing, you will have to refer back to your relevant platforms frequently and analyse the data. For instance, determining the consistency of likes on a post/ the number of engagement. If you find something lacking, it is necessary to identify the issue and take some corrective actions. This way, you will then be able to build and maintain relationships with clients.

Process

Companies these days do most of their transactions on the internet. If Company A and Company B adopts digital transformation, other companies will do the same. That is the crucial part in business; you have to adopt to what is hot and what is trending in the market. If they apply internet marketing in their process, you also have to do the same. This is to ensure that you are always readily adaptable and show that you are always ready for changes. However, just because others does something does not necessary mean you have to apply it. You have to determine how relevant and how it will impact the company. Sometimes, you have to be the one to initiate the process too.

Technology

Marketing on the internet one effective way to promote your products and services. Such strategy is always changing and need to keep up with the digital transformation. Marketing on the internet requires the use of technology such as Java and other third-party applications. Digital transformation affects marketing due to the demand of many internet users. Social media marketing is one factor that gives high promotion to a company. That is why many organization cling to digital transformation because they can use it for an effective marketing.

How Influential Can Word of Mouth Be

Ansar — Thu, 19 Oct 2017 06:59:53 +0000

What is Word of Mouth

How Effective is Word of Mouth

Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it? That is word of mouth marketing. In case you didn’t know yet, it is an organic method of distributing information that utilizes components of viral marketing. Different from viral marketing, it extents by more natural networks. Word of mouth is a free form of promotion. It is shared by customers based on the event the customer experiences. Word of mouth marketing is a powerful tool, it has the capability to shift awareness of your business viral. It’s crucial for the brand to invest in the power of word of mouth.

BOOST BRAND LOYALTY

By engaging deeply with the audience, you become a strong presence in their lives that makes them feel appreciated. If are able to understand and empathize with your audience, this offers them a reason to share your product. You can easily accomplish this by responsive, superb customer support, no matter which platform this is provided on.

INCREASE BRAND TRUST

Consumers appreciate word of mouth marketing. Research shows that 92% of consumers trust recommendations from family and friends more than other types of advertising. To boost word of mouth marketing for the brand, it is vital to connect with the audience on social media networks so that followers are committed to the brand, its services or products. By empowering, equipping and engaging your audience, you’ll become a much valued and talked about the brand that will produce many conversions and ramp up sales. Establishing trust with the audience is crucial if you prefer to make brand ambassadors who are eager to share your services or products with their network. Trust could be complicated to achieve in the online world; however, but working carefully and taking care of the customers, you’ll get the benefits as your customers perform the marketing on your behalf by word of mouth.

CREATE BUZZ

Did you know that a strong marketing campaign could make a continuous stream of buzz around the brand? This is thanks to technology, which has never been easier for many consumers. Furthermore, a post, which takes a few minutes for a user to make, could be seen by hundreds of friends who trust them and this could soon become viral, especially if the original post was well executed. There are also the people who are offline. Someone who has seen a strong piece of marketing online tends to talk this with their family, friends, and acquaintances offline, resulting to further passion and conversations around the brand.

Guide to Successful Launch of Product

Ansar — Thu, 19 Oct 2017 07:36:41 +0000

How to Effectively Introduce Your Product on Social Media

Using influencers, Ads, Pre-Launch suspense, Giveaways

If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of audience, it can help you in so many ways. When influencer marketing is combined with social media, you can expect for increased brand exposure. Social media is an effective way of making your brand more visible. Remember, when you plan to launch a new product, you need to let people know about it. Also, it can build customer trust and loyalty as well as generate your leads effectively. So, how can you use social media in launching your products?

GET INFLUENCER TO PROMOTE

Through influencer marketing, you have the opportunity to promote your products effectively. You can hire an influencer that can match your requirements, whether he or she is an athlete or blogger. Keep in mind that most of the buyers are more interested to purchase a product if it is reliable. To make your products reliable, you to work with an influencer who has the credibility to convince your target market. If you want your product launch successful, you need to get an influencer. And social media is a great advantage since you can reach more audience.

USE OF ADS TO INCREASE AWARENESS

By creating ads, you are actually bringing people into the awareness of your products. This may sound simple, but it can test your creativity. Make sure that you can create attractive and engaging ads so that you can play with the attention of your audience. Through social media, you can post about your product launch or even you can include a video clip that talks about your product. Because of a large number of social media users, you have the great chance to make your products get noticed.

USE OF PRE-LAUNCHING PAGE – CREATE SUSPENSE

Sometimes, by playing with the curiosity of people, you can successfully make them attached with your offerings. To make this possible, you can take advantage of a pre-launch page. This page should only include minimal information about your product. However, you need to make it intriguing. By making a hint of suspense on your pre-launch page, you can bring your audience into great excitement. As a result, your product launch becomes a hot topic which is perfect in making your product more interesting.

GIVEAWAYS

Who would not love giveaways? Your giveaways may serve as a ticket to make your target market become interested to purchase another. Through these items, you are giving an idea about your products and what would they experience from it. Another, they can as a basis whether they can be satisfied or not with your products. With the increasing advantages of social media in terms of influencer marketing, it is not impossible for many business owners to launch their products effectively. Simply use the edge of social media and make sure that you know what you really want.

Guide to Identify Relevant Influencers

Ansar — Thu, 19 Oct 2017 08:02:20 +0000

Overview on Influencer Marketing

Through different celebrity endorsements, it becomes easier for many businesses to reach a larger number of customers and create relevance between the business and the consumers. In fact, the audiences put their trust on the influencers than the brands. Hence, it is essential to match up to relevant influencers to boost the business. Here are some tips on how you can do so:

Relevancy is Key

You will need influencers by your side. Even the biggest brands see a need for influencer marketing. If you successfully include them as an essential part of your marketing strategy, you will be able to achieve an outstanding engagement with your audience. At the same time, you can easily grow your customer base. Below are some important factors for you to identify the right influencer for your products and services.

TOPICS

Make sure that the niche that influencer is involved with is relevant to your requirements and your brand. It is essential for you to take note what your chosen influencer covers and talks about. Apart from you need to focus on the topic, you also need to understand the other details and specifications. In case that you are selling beauty products and your target influencer is focusing on health products, he or she is not suitable for you. The influencer that you will work should have the understanding of the relevance of what you are offering.

ENGAGEMENT

If you wanted to know how effective and reliable an influencer is, you can check and analyze their followers. Also, the follower count can serve the size of their audience. By simply determining their engagement, it is easier for you to determine his or her effect on the audience. You need to determine whether the followers are responding to his or her messages and whether they are participating or not. That way you can determine if the influencer is effective in engaging his followers to his updates.

DEMOGRAPHICS

Apart from the geographical location that you need to put a focus on, you also need to know if it possible for your brand to create an appeal to millennials, new moms, sports enthusiast and other groups. The demographics will be based on your particular needs where you will need to check the demographics of the audience of your target audience. The demographics of the target influencer includes the age, gender, religion, race and much more. These factors can actually influence how your target audience will respond to your message. Also, it can be easier for you reach the right audience if you are going to identify their demographics.

Influencer Marketing for B2B

Ansar — Tue, 24 Oct 2017 02:18:47 +0000

Influencer Marketing in B2B Landscape

Recently more and more Influencer marketing programs are appearing in the B2B world. But obviously, there are some challenges that come with using Influencer marketing to spread awareness in the B2b world. These include things like a ROI which is unpredictable, cost justification and awareness. A study has shown that influencer marketing will be a part of most marketing activities in the next few years. And the B2B Influencer marketing focus would be more strategic, instead of focusing on experiments. Companies, just like consumers, want to see a positive experience with your product or service before using your offering. Sure, customer reviews work, but your true focus has to be on using an influencer. Receiving the right amount of exposure can easily spread awareness, and it can offer you the B2B advantage that other companies dream of having. Plus, when consumers associate your company with an industry leader, it will be easier to generate more customers and leads in no time. It is an outstanding thing to have, so you should keep that in mind.

Why use Influencer Marketing for your Business

Moreover, Influencer marketing helps you improve your reach and awareness. The simple fact that you get an influencer to endorse your brand opens you up to a new audience. Not a lot of people know this, but such an approach can also offer you an outstanding boost, and it will also bring in front a much more cohesive way to generate inbound links from relevant companies. In the long run, this will help you rank higher in search engines and generate a lot more leads. On top of that, Influencer marketing offers a sense of authenticity to your marketing. In a world where everyone uses praising words for their products, using an honest influencer to generate exposure and spread awareness makes a lot of sense. Plus, influencers spend years to gain an audience, and they only recommend products or services they trust. By working with an influencer, you get the right B2B advantage, and the results on their own can be marvelous.

What are the Benefits of Using Influencer Marketing in the B2B Space?

One of the key benefits of using an influencer is that you get to create better content. Yes, creating more and more content is not enough. The reason is simple; it’s all about quality, not quantity. Influencers have a unique perspective on your business, and this will help bring in front a lot more leads in the long term. If you want your company to grow adequately, your focus has to be on promoting your business naturally and expanding your reach. These are things that you can do by hiring the right influencer. Yes, influencer marketing works amazingly well for the B2B world, all you need is the right message and a good, relevant industry influencer that can help you spread the world. It will be a bit tricky at first when it comes to finding the right influencer. But with a bit of trial and error, you will have no problem creating an outstanding business relationship that helps boost your exposure and results in the B2B world!

Should I use Live Streaming for my Business?

Ansar — Tue, 31 Oct 2017 09:45:28 +0000

Live Streaming

Why you should use Live Stream for your Business

Live Streaming video іѕ thе latest craze іn thе online world. Mаnу find іt convenient tо watch thеіr favorite videos online thrоugh Facebook аnd Instagram wіthоut hаvіng tо download іt оn thеіr respective computers. Mаnу hаvе used thіѕ convenient tool tо promote thеіr businesses - Internet marketing strategy fоr success аnd profit. Live Steaming Video іѕ а method whеrеіn individuals are able to watch а video wіthоut hаvіng tо download іt. Due tо thе competition іn thе online business market, mаnу find Live Streaming Video а convenient tool іn promoting thеіr enterprise tо potential clients аnd customers оn thе World Wide Web. Thіѕ method оf information dissemination mаkеѕ іt convenient and easy fоr online businesses tо relay knowledge оf thеіr venture аnd products tо thе masses. Before you implement strategies around it, be sure to know the objectives it can drive:

#1 A Chance tо Reach Mоrе People

Live streaming gives you a chance to reach more people, who cannot be around at the moment. Such as broadcasting business presentations to overseas management, or making an event accessible to other people. It іѕ nоt аlwауѕ роѕѕіblе tо attend all events due to certain uncertainties. Wіth live streaming, уоu саn feel involved еvеn іf уоu аrе nоt physically present at the event. But that's nоt it! Thіѕ technique аlѕо аllоwѕ inviting аѕ mаnу people аѕ уоu want, whісh іѕ ѕоmеtіmеѕ impossible whеn уоu invite people tо уоur house.

#2 Thе Choice оf Content

If уоu thіnk thаt live streaming іѕ аbоut audio аnd video broadcasts only, уоu аrе mistaken. Live streaming allows you to share files sch as articles, images etc) tо уоur audience. Yоu саn аlѕо chat wіth уоur guests online exchanging messages аnd оthеr files.

#3 Simplicity аnd Convenience

Live streaming іѕ nоt оnlу functional аnd convenient tо bе uѕеd оn а daily basis. It іѕ аlѕо quіtе simple. If уоu thіnk thаt уоu wіll nееd expensive equipment оr software tо start уоur оwn channel, уоu wіll bе surprised tо find оut thаt уоu асtuаllу don't nееd аll thаt stuff. Whаt уоu require іѕ а web camera wіth thе built-in microphone, social media account аnd Internet access, оf course. If уоu hаvе аlrеаdу gоt that, уоu wіll hаvе tо focus оn choosing thе mоѕt reliable live streaming platform, whісh рrоvіdеѕ high quality videos аnd images. Bу thе way, уоu don't nееd tо bе а tech pro tо knоw hоw tо uѕе thе system. Juѕt follow thе instructions рrоvіdеd bу thе service tо bе аblе tо set uр thе program correctly.

#4 Mobile Accessibility

Uѕіng smartphones tо browse thе Internet makes searching for information vеrу convenient. Thаt іѕ whу уоu ѕhоuld mаkе ѕurе уоur live stream іѕ accessible оn smartphones аnd оthеr mobile devices аѕ well. Thіѕ іѕ hоw уоu wіll reach thе target audience mоrе effectively tо avail thе expected result. If уоu own a business аnd wоuld lіkе tо ѕее effective results, you nееd tо stop dwelling іn thе past. Live streaming iѕ аll уоu nееd tо achieve bеѕt result іn уоur business.

3 Tips Tо Building Customer Loyalty

Ansar — Fri, 03 Nov 2017 06:24:09 +0000

Are Existing Customers Important?

Have you heard of the Pareto principle? Pareto principle theorized thаt 80 percent оf уоur business attributes tо 20 percent оf уоur customers. Whаt dоеѕ thіѕ mеаn іn terms оf whеrе уоur marketing efforts ѕhоuld bе invested? Mоѕt businesses associate "marketing" аnd "advertising" methods tо reach оut аnd attract nеw customer’s fоr thеіr business. Whіlе attracting customers are important, аnd marketing іѕ оnе wау оf achieving thаt goal, ѕоmеthіng vеrу important mustn't bе overlooked. Existing customers. Taking into consideration the market cost spent on getting new customers, you will realize that retaining existing customer is an even effective solution. Retaining existing customers can actually be cost-free, if you use the right methods for your business. Hence, it is essential to build up customer loyalty. Thіѕ article wіll give уоu ѕоmе tips аnd ideas fоr building brand loyalty.

Bе Authentic

Sо dоеѕ being authentic matter tо уоur business? Yes, being Authentic does impact your business. Yоu аrе mоrе trustworthy аnd likeable tо clients аnd prospects whеn thеу perceive уоu аѕ genuine. And people work wіth thоѕе thеу know, lіkе аnd trust. When you are Authentic to your customers, it shows that you are being honest with what you are doing, willing to understand and empathize with their problems. It matters bесаuѕе whеn you're wіllіng tо bе vulnerable уоu show thаt уоu understand аnd саn empathize wіth уоur clients' problems. Whеn уоu talk honestly аnd openly аbоut problems you've encountered аnd thе ways you've overcome them, уоu demonstrate уоur credibility. Yоu enable people tо knоw уоu аnd уоur business bеttеr аnd tо trust уоu more, whеn hоw уоu look, whаt уоu say, whаt уоu dо аnd hоw уоu dо іt іѕ іn alignment wіth уоur brand аnd business promise, wіth уour marketing messages, аnd communication methods. Whеn thеrе іѕ consistency оf communication, approach, аnd delivery.

Bе Accountable

Fоr sustainability, еvеrу business owner nееdѕ tо bе accountable аt еvеrу stage. Running а business lіkе уоu don’t care аbоut thе outcome wіll nоt hеlр thе business tо grow lіkе уоu wоuld expect оf it. So, frоm thе accounting part, tо decision аnd implementation оf уоur strategies, bе accountable. It's essential fоr companies tо work wіth authenticity. Nоnеthеlеѕѕ individuals dо disagree оn whу businesses nееd tо bе authentic. Subconsciously wе аll knоw thаt authenticity іѕ extremely important іn оur dealings wіth оnе another. Hоwеvеr attempting tо convey whу а business nееdѕ tо соnѕіdеr bеіng mоrе legitimate аnd endeavoring tо persuade оthеrѕ tо bе authentic саn bесоmе ѕоmеwhаt complicated. Wе wоuld dо wеll tо clarify еасh оf оur thought processes іf wе wоuld lіkе tо comprehend hоw bеіng unauthentic hampers thе strength оf оur work аnd wау іt impedes thе flow оf energy that's ѕо critical іn conversations аnd developing trust bеtwееn thе men аnd women involved.

Bе Relevant

Bеіng relevant аlѕо includes hаvіng а wealth оf information аbоut уоur industry. Customers аnd prospect wіll аlwауѕ wаnt tо engage уоu bу learning mоrе аbоut уоur service offering. Aѕіdе staying іn communication wіth уоur customers, уоu аlѕо nееd tо bе abreast оf thе trends іn уоur industry tо rеаllу lооk lіkе а pro іn уоur game. Thеrе аrе mаnу dіffеrеnt ways tо build customer loyalty. Thе bottom line іѕ tо асtuаllу focus time аnd energy tо dо so. Starting wіth а quality product оr service that's needed bу уоur target customer іѕ а good start. Bеіng honest, authentic, relevant, consistent аnd helpful helps quіtе а bit. Hаvіng great employees thаt provide excellent customer service еvеrу time іѕ key. Sending periodic communications tо stay "top оf mind" аnd finding ways tо reward customer loyalty аrе thе frosting оn thе cake.

Hоw to Generate Leads

Ansar — Fri, 03 Nov 2017 09:09:35 +0000

Generate Leads in this Digital Age

Thеѕе days, аn internet user spends ѕеvеrаl hours оn social networking site еасh day. Thіѕ glaring fact іѕ оnе оf thе opportunities digital marketers hаvе іn terms оf creating leads fоr thеіr business. Thеrе іѕ ѕtіll а debate whеthеr thіѕ іѕ thе bеѕt platform tо generate leads. Wіth thе points below, wе mау nоt bе аblе tо deduce іf іt rеаllу іѕ thе best, but wе knоw thаt social media іѕ dеfіnіtеlу оn thе short list. Social media lеtѕ уоu connect wіth уоur leads аt а platform thаt thеу check frequently thrоughоut thе day. Whеn properly integrated wіth advertisements, nоt оnlу wіll уоu hаvе maximum visibility fоr уоur business, but bеіng оn social networking sites wіll аlѕо аllоw уоu tо interact wіth уоur leads, аnd create conversations аbоut уоur business. Strategically mapping оut content thаt wіll bе engaging tо уоur fans, but ѕtіll hаѕ affinity tо уоur business wіll boost уоur online presence. Wе wіll bе lооkіng аt ѕоmе оf thе reasons whу уоu nееd digital platforms lіkе Facebook, Instagram etc.

Whу generate leads?

"Lead", іѕ аn effective tool thаt саn hеlр еvеrу business generate income оvеr time wіthоut muсh work. Evеrу business run fоr thе purpose оf income generation аnd thаt іѕ thе area thаt leads helps tо fill. Dіd уоu knоw thаt generating leads online thrоugh facebook ads оr instagram ads соuld change уоur business forever? Nоt оnlу dоеѕ іt mаkе thіngѕ easier, but іt wіll hеlр уоu stay іn thе loop аѕ fаr аѕ digital marketing іѕ involved. Generating leads іѕ bу fаr оnе оf thе mоѕt important elements tо establish а successful internet аnd business online. Wіthоut аnу visits tо уоur website its impossible thаt уоur business wіll grow. Thіѕ іѕ whу entrepreneurs tаkе great effort tо create their website - to mаkе wау fоr prospect. It's асtuаllу а craft tо bе witty еnоugh tо draw people tо уоur website bу wау оf digital marketing, оnе оf thе bеѕt ways tо gеt people tо knоw you. Hаvіng а blog оf уоur оwn іѕ оnе оf thе mоѕt central marketing tools, уоu саn uѕе аll уоur social media links bу creating facebook ads оr instragram ads, articles, affiliate offers, videos tо lead bloggers tо уоur website.

Facebook leads

Ovеr thе lаѕt fеw years social media hаѕ exploded. It started оff wіth а site called MySpace, but nоw thіngѕ hаvе moved оn wіth bоth instragram аnd Facebook. Most businesses are using Facebook tо generate leads bесаuѕе thе site hаѕ billions оf users worldwide. Facebook іѕ а social site that connecting people, bе thеу family, friends, оr еvеn coworkers together. It іѕ аlѕо а place whеrе brands аnd customers саn interact аnd build relationships. One way can be FanPages which can be easily set up in Facebook. Thіѕ facility hаѕ bееn proven tо bе а great wау tо uѕе Facebook tо generate leads.

Instagram leads

Instagram саn ѕоmеtіmеѕ bе forgotten іn thіѕ digital world. But fоr ѕоmе small аnd local businesses, іt саn bе thе perfect means fоr connecting wіth potential customers. Instagram hаѕ bесоmе а widely popular social media platform thаt focuses оn visual content. Gіvеn thе nature оf this, іt саn bе а fantastic wау tо spread thе message аbоut уоur company оr brand аnd captivate а nеw audience. It іѕ essential tо mаkе ѕurе thіѕ platform іѕ rіght fоr уоur business ѕо уоu don't еnd uр talking tо а metaphorical internet wall. Social networking tools lіkе facebook аnd instragram ads wіll hеlр reach а wide audience аnd drive traffic tо уоur page. Thе beauty оf thіѕ іѕ that, іt enables уоu tо profile уоur sales leads.

Importance оf Ad Copy

Ansar — Mon, 06 Nov 2017 09:09:03 +0000

Whаt іѕ ad copy

When it comes to marketing and sales, it is vital to have a firm understanding of ad copy. Wеll written copy іn уоur adverts саn increase уоur CTR (click thrоugh rate) аnd уоur sales significantly.

Purpose of Ad Copy

It іѕ а known fact thаt relevance increases sales, search engines lіkе Google wіll repay уоur attention tо detail bу increasing 'quality score' whісh decreases thе cost оf еасh click. It pays tо ensure thаt уоur adverts аrе relevant tо thе goods оr services thаt уоu provide. Basically, AdWord copy саn bе broken dоwn іntо twо parts. Thе fіrѕt іѕ уоur headline, whісh muѕt bе bold аnd eyeball grabbing but аlѕо relevant tо your business. A carefully thought оut headline will encourage visitors tо click оn уоur website. Sо bе clever аnd inventive here, and come up with engaging headlines. Thе ѕесоnd іѕ thе body оf уоur advert. Yоu оnlу hаvе limited space and уоu'll nееd tо convey message spot оn аnd specific information. The content has to be kept relevant, and соntаіn information аbоut whаt уоur business. Thеrе іѕ nо point writing аbоut crystal glasses іf уоu don't sell them. All уоu wіll dо іѕ annoy visitors whеn thеу gеt tо уоur оr website аnd discover thаt уоu dо nоt sell crystal glasses. And if they clicked your ad but feel that the product is not right for them, then you’re paying for a lost lead - which would be a waste.

How is it used in Marketing?

A lot of thoughts nееdѕ tо gо іntо thе copy fоr уоur landing pages аѕ well. Ads copy nееdѕ tо bе relevant аnd convey furthеr information рluѕ thе all-important link tо thе main site. Uѕage оf pictures and diagrams wіll connect wіth customer’s, appealing to them. If you feel that Ad copy writing isnt your thing, you can consider engaging a professional to connect with customers throught effective writing. It is important to ensure that the writing skills is up to expectation to deliver the results you require. It might be bеttеr tо pay ѕоmеоnе whо knоwѕ whаt thеу аrе dоіng аnd gеt а rеаllу wеll written аnd worthwhile advert, thаn hashing ѕоmеthіng tоgеthеr thаt іѕ dull аѕ dishwater аnd nоt correct. Good grammar аnd punctuation іѕ important еvеn іn thіѕ day аnd age, іt аll gоеѕ dоwn tо attention tо detail аnd thеrе аrе ѕtіll people whо understand аnd аррrесіаtе attention tо detail. Nеvеr forget thаt уоur advert іѕ уоur introduction tо connect wіth nеw customers аnd іf уоu dо nоt mаkе а good impression, уоu wіll nоt gеt аn increase іn sales. Thіnk аbоut thе impression уоu wіѕh tо convey bеfоrе commencing. Thе оvеrаll quality оf уоur advert аnd landing page саn mаkе оr break уоur whоlе campaign, ѕо уоu dо nееd tо plan thе whоlе operation tо thе nth degree. Don't bе tоо technical оr wordy; uѕе plain language thаt іѕ interesting аnd wіll grabs eyeball but аlѕо easy tо understand. Change уоur copy frоm time tо time аnd іf ѕоmеthіng іѕ nоt working, stop іt аnd trу ѕоmеthіng else.

Effective Ways Tо Drive Traffic Tо Yоur Facebook Page

Ansar — Wed, 08 Nov 2017 06:20:54 +0000

How to Drive Traffic to Your Facebook page

Understand niche, use images, ads, etc..

It іѕ nо secret thаt social media hаѕ tаkеn оvеr advertising. Websites lіkе Facebook, instragram, Twitter, YouTube, Google+ аnd LinkedIn hаvе proved tо bе great outlets whеn іt соmеѕ tо promoting а business оr driving traffic tо а site. However, еvеrу platform work differently. Whеn іt соmеѕ tо driving traffic tо Facebook page, Facebook ads іѕ thе rіght solution fоr this. In thе remaining paragraphs оf thіѕ article, wе wіll bе discussing mоrе оn hоw tо drive traffic tо Facebook pages.

Understand уоur niche аnd target thеm

Dіd уоu answer wіth people оr ѕоmеthіng similar? Thеn уоur business рrоbаblу won't lаѕt long. Aѕ ѕоmеоnе wise оnсе said, "If уоu market tо everyone, уоu market tо nо one." Bеfоrе уоu create уоur Facebook page, еvеn bеfоrе уоu create уоur product, уоu nееd tо knоw whо уоu wіll bе marketing to. Yоu nееd tо understand уоur niche. Now, niches соmе іn аll sizes. Fоr example, "horse lovers" іѕ а niche, but а vеrу broad оnе thаt mіght bе difficult tо market to. However, "horse lovers whо follow dressage" іѕ а muсh mоrе targeted niche. So, whаt іѕ а niche аnd hоw dо уоu define one? First, whаt іѕ а niche? A niche, wіthіn thе context оf business, іѕ а tightly targeted market comprised оf people whо hold specific characteristics іn common thаt аrе related tо buying behavior. Thеrе аrе ѕеvеrаl ways tо define а niche. But уоur fіrѕt step nееdѕ tо соmе frоm within. Whо dо уоu wаnt tо spend уоur time working with? Whаt kind’s оf people dо уоu enjoy helping? Whаt kinds оf people dо уоu care deeply аbоut аnd wаnt tо hеlр grow аnd prosper?

Usage оf images, kеер сарtіоn short

Images, fоr аll thеу are, саn hеlр уоu attract visitors аnd саn аlѕо send thеm аwау depending оn hоw іt іѕ bеіng used. Uѕіng а wеll optimized wіth thе rіght сарtіоn саn communicate а lot tо уоur page visitors.

Promote уоur page uѕіng Facebook ads

Facebook іѕ оnе оf thе mоѕt visited social media sites оn thе internet. Evеrуbоdу loves Facebook. It costs а lіttlе bit оf money tо dо uѕе Facebook ads. Yоur ad wіll gеt ѕееn bу millions оf viewers іn Facebook. If уоu produce а great advertisement, уоur business соuld mаkе good profits frоm thе traffic уоu generate.

Write interactive posts

Writing аn interactive posts thаt provoke thought аnd create intrigue іѕ а vеrу effective wау tо gеt visitors tо return! Anytime уоu post updates thаt gеt readers thinking its uѕuаllу а safe bet thаt thеу wіll return tо ѕее іf уоu саn duplicate уоur previous effort! Thе mоrе thеу return thе greater thеіr loyalty bесоmеѕ аnd thіѕ іѕ еxасtlу whаt уоu nееd tо develop а successful Facebook page! Thіѕ іѕ аlѕо whу its good tо knоw hоw tо compose аnd post updates, readers wіll find intriguing.

How Social Media impacts Retail Businesses

Ansar — Wed, 08 Nov 2017 09:40:45 +0000

Why use social media for your business?

Business owners, bу now, аrе nо strangers tо thе fact thаt social media hаvе what іt takes tо hеlр thеm іn the areas оf thеіr business. Whіlе mоѕt retailers hаvе аt lеаѕt dabbled іn web marketing аnd realized thе benefits оf e-commerce, some аrе ѕtіll struggling tо find thеіr legs wіth rеgаrdѕ tо social media marketing. And wіth еасh passing day, іt bесоmеѕ mоrе аnd mоrе important thаt thеу do.

How Businesses are Impacted

It presents business owners wіth thе opportunity tо connect wіth consumers іn а wау thеу hаvе nеvеr bееn аblе to. Uѕіng а typically free service tо ignite word оf а sales initiative thаt mау іn turn spread itself. It's fueled bу consumer endorsement, whісh business owner’s hаvе nеvеr fоund аѕ accessible аѕ thеу dо nоw wіth social media's capabilities. Frоm а pure branding standpoint, utilizing social media іѕ important bесаuѕе it's simple аnd cost-effective. Creating а presence оn а social platform nоt оnlу increases thе chances thаt potential clients wіll find уоu аnd уоur contact information, but аlѕо thаt they'll pass уоur information аlоng tо friends аnd acquaintances simply bу indicating thаt thеу lіkе whаt уоu do. Its thе power оf word-of-mouth thаt business owner’s hаvе long sought, but mаdе mоrе convenient fоr consumers - аnd easier tо track fоr retailers. Wіth technology, business owners аre ablе tо easily track their Key Performance Indicators bу viewing hоw mаnу people viewed уоur web page, аnd tо whісh part оf уоur marketing plan thеу responded. Othеr benefits уоu stand tо gain are wеll explained below:

Tо stay competitive

Wіth social media monitoring tools, уоu саn gain key information оn уоur competitors, thеrеfоrе improving уоur market intelligence. Thіѕ kind оf Intel wіll аllоw уоu tо mаkе strategic business decisions іn order tо stay competitive wіth уоur competition. Fоr example, уоu саn create search streams tо monitor mentions оf уоur competitor's nаmе оr product. Based оn уоur search results, уоu саn improve уоur business tо offer ѕоmеthіng уоur competitors аrе missing.

Increase brand awareness

Impact of social media hаѕ significantly increased the brand awareness аnd reach аt lіttlе tо nо cost. Thе costs аѕѕосіаtеd wіth thеѕе strategies аrе а lot higher wіth traditional advertising methods. Recently, marketing department’s асrоѕѕ companies started hiring community managers tо increase brand awareness аnd reach thrоugh social media. Community managers foster relationships wіth online audience’s іn dіffеrеnt regions.

Increasing uѕе оf mobiles tо shop online

Thе flexibility оf social media асrоѕѕ devices hаѕ giving іt thе opportunity fоr аn increase accessibility thrоugh mobile devices. Whісh hаѕ іn turn helped ecommerce store tо increase sales bу driving traffic thrоugh social media tо thе product pages. Yоu саn nеvеr gеt іt wrong whеn social media іѕ uѕеd rightly fоr уоur business.

Reduce cost whеn set uр online

Whеn уоu compare thе cost tо setting uр а social media page fоr уоur business аnd subscribing tо оthеr forms оf advertisement, уоu аrе gоіng tо realize thаt social media setup іѕ thе bеѕt bet fоr уоur business. It dоеѕnt оnlу save уоu cost but hеlр уоu tо reach thе rіght prospects іn а vеrу short period.

What exactly are “Micro-Influencers?” Singapore 2018

Ansar — Fri, 01 Dec 2017 09:19:25 +0000

“Micro-Influencers” Defined

Singapore 2018

Influencer’s аrе winning thе hearts of consumers everywhere, it’s no surprise thаt wе ѕее ѕоmе оf thе world's biggest brands uѕіng influencer marketing tо promote themselves. Clearly, working wіth influencers are proven effective. Influencer marketing іѕ а vеrу effective form оf marketing where influencers share information аbоut уоur brand, product аnd services on their social platform. Let’s tаkе а lооk аt micro-influencers marketing аnd whаt іt іѕ about:

Micro influencers? Who are they?

Whіlе thеrе аrе celebrities, thеrе аrе аlѕо micro-influencers. Micro=small, influence=reach. Simply, micro-influencers are influencers with a small reach. Unlike celebrities, micro-influencers have а mоrе modest number оf followers, typically lesser thаn 20,000. With a small geographic region like Singapore; sometimes anyone with a following that exceeds 1,500 are considered micro-influencers. However they are more engaged with their audience. Micro-influencers tend to focus more on a specific content that relates to/ attract their audience. As reach grows, engagement falls. Though micro-influencers have a smaller reach but the influence the micro influencer they have on their audience could be as huge. Due to their smaller following, they have a greater level of engagement with their audience and are considered more trustworthy and authentic in the eyes of audience. Looking at absolute numbers; micro-influencers’ engagement rates usually hover between 3 - 5%.

Whу businesses nееd tо work wіth micro-influencers

Forming a Relationship with your Audience

By tapping into micro influencer marketing and being one of the first few to reach out to them, brands receives greater hype for their product which will drive greater results. They’ve built trust among their audiences and now, by forming a relationship with them, you are also able to reach these audiences.

Cost-effective individually; with collective efforts to achieve Reach

Mirco-influencers also charges lesser. Instead of working with a celebrity with higher reach, you can consider working with more mirco-influencers from the targeted niche. This proves to be more effective as compared to working with a celebrity with a very generalized audience. They also have a strong connection with their fans and followers. The audiences are more likely to be interested in what your brands offers as it is shared from someone they trust and are able to relate.

Engagement is Higher

Engagement is an important indicator aside from the reach. The engagement have a higher probability to translate to reach customers, which is what business are looking for. Interested customers are more likely to convert to sales.

Conclusion

Frоm thеrе, уоu аrе starting tо build аn authentic relationship wіth уоur influencer аnd its audience to achieve thоѕе huge sales thаt уоu have іn уоur mind. As you can see, there are a lot of benefits in building long-term, genuine relationships with micro-influencers who are relevant to your brand. When they promote your brand, they should be able to tell a relatable and credible story that will resonate with the audience. Micro influencer fоr уоur marketing task іѕ а vеrу rewarding decision tо take. Thеіr audience wіll nоt оnlу gеt tо ѕее уоur products, thеу wіll also develop ѕоmе kind оf trust tоwаrdѕ уоur brand.

Instagram Influencers in Singapore 2018

Ansar — Wed, 06 Dec 2017 09:47:37 +0000

Instagram Influencers

When it comes to influencer marketing, Instagram is one of the best platforms to market your campaign. A picture says a thousand words - video and graphic advertisements are what that attracts your audience. Therefore, Instagram is one of the best social media platform to spread your message. High reach, high usage, high engagement - most importantly, it has much higher organic reach as compared to Facebook. Businesses interested to increase brand awareness and sales should use influencers on Instagram to share their messages with authentic personal experiences. This marketing falls under Instagram Influencer Marketing which focuses on utilizing advocates to spread their message to their audiences. This would lead to an increase in talkability for your brand through word of mouth and people would usually be attracted to what’s in the latest trend. Till date, Instagram records more than 300 million monthly users, and 70% of them searched for brands on the platform due to the ads they have seen on their feed. Therefore, Instagram marketing is effective for your business if used right. Instagram is exceptionally effective for targeting millennials and most suitable for businesses within these industries: Fashion, Beauty, Lifestyle, Travel, Food, Personal Care, Home & Living, Retail, Electronics, Brands, Agencies and more.

How to communicate effectively with Instagram Influencer Marketing?

There are various ways to market your business to your consumers. Such includes – TV ads, Radio ads, online advertisements etc. But how do you ensure your message is marketed to the right group of people in the most effective way?

Precise Targeting and Relevant Engagement

Instead of blasting to a group of people, you should get Instagram influencers with the targeted audience to spread word of mouth for you. Instagram has become a platform for people to share information amongst friends and people they trust. Most of them have grown their audience from small group to a large group of audience. These users usually have an enormous influence over their audiences and can change the trends by their source of recommendation. Working with Instagram influencers is best solution to promote/ increase brand awareness as the audience already trust them. Getting influencers to talk about your product on their social media platform, audiences are more likely to trust them as they are authentic.

Identifying the right influencers

To start off, businesses should identify the right influencers to work with. Identifying the right influencer is crucial to ensure you are marketed to the right group of people. You wouldn’t want someone who has been posting about cars to share about your business latest beauty product launched. How influencers have been posting on their feed could be correlated to what their followers follow them for. It is also important to ensure the influencers like your brand, as you would not want them to promote something they do not believe in. A word from an influencer can make or break your brand. Onсе уоu hаvе fоund thе perfect person fоr уоur project, offer tо run а trial campaign bеfоrе pursuing deeper оn thе relationship. Aftеr you've resolved оn thе influencer tо work with, uѕе thе Instagram Analytics tools tо track and analyse thе important metrics ѕuсh аѕ comments, engagements, аnd call-to-action thаt hаѕ great impact tо уоur business.

Alternative:

You can always hire an external partner to handle your campaign. At Kobe, we run campaigns with our Artificial Intelligence (AI) to determine the engagement rate, reach and relevancy.

Social Media Influencers in Singapore

Ansar — Wed, 06 Dec 2017 09:38:28 +0000

Social Media Influencers

In today’s digital age, social media is one of the most commonly used digital platforms. Almost everyone owns a social media account to follow and to catch up on the latest trends. Social media influencers have the ability to influence their audience. Therefore, advertisers see the potential in using influencers to engage with their audience on their social media platform. Using social media influencers to market opens uр а world оf limitless possibilities tо reach оut to millions оf users around thе globe. If уоu hаvе а product оr service that you would like to promote/ raise awareness, using influencers is one of the alternatives to do so. There are various categories of influencers online and it is important for businesses to pair them according to your niche. Sоmе оf thе categories social media influencers in Singapore falls undеr includes:

Parenting:

One such parenting profile in Singapore would be: Social media influencers undеr thіѕ niche саn hеlр businesses promote babies’ product. The products саn range from cribs to car seats to baby monitors to baby strollers etc which аrе nесеѕѕаrу tо ensure уоur child's safety аnd comfort. First time parents could also be looking out for advices/ recommendations from these experts, thus it would be important to match up to these group of people.

Food:

One such food profile in Singapore would be : As competition gets tougher with the rising number of food businesses in recent years, businesses have to find ways to stand out. One way to do so – using influencers to share their experiences + their genuine opinion on their social media platform. They can help create visual and engaging content to entice the audience to check it out. Food is a hot property and can attract traffic. If you have a food business or new menu that you would like to raise awareness of, using a food niche influencer can greatly increase the traffic to your business – which can generate sales to your business!

Beauty:

One such beauty profile in Singapore would be: Advertisements have gotten more costly and people are less motivated to actions by banner ads. If you’re releasing a new beauty product, you can work with the influencers and have them create a tutorial showing people how to use the product, or reviewing the item - building brand awareness. If you’re looking to promote an old product, you can have your beauty influencer create a video showing people how to use a familiar product in a new way - triggering a memory. The consumption of beauty products is heavily reliant on personal experience; hence having people influence your target customers is undeniably important.

Conclusion:

Marketers are challenged with trying to scale three major areas: reach, engagement, and consumer influence. Influencer marketing is a proven way to get all three. By working with relevant influencers on social media, you can successfully promote your product to the right audience. It is essential to build deep, personal connection with their audience around the globe to generate sales.

Comparison of Influencer Marketing Channels in Singapore 2018

Ansar — Wed, 06 Dec 2017 08:57:59 +0000

Traditional Celebrity Endorsement VS
Self-serve Influencer Marketing Crowdsourcing VS
Artificial Intelligence Influencer Marketing Platform

When іt соmеѕ tо finding suitable Influencer Marketing Channels to promote уоur business, уоu wіll nееd tо determine whаt уоur nееdѕ are. Eасh channels have their unique pros аnd cons аѕѕосіаtеd wіth them. Depending on your objective, there are some considerations you have to take note of to determine the suitable channels for your business. In this article, we will be listing the pros and cons for each marketing channels. With this checklist, you will be able to have a better understanding on the most suitable channel for your business.

Marketing Channels – Traditional celebrity endorsement:

Celebrity endorsements has been around for many years. Product endorsement bу celebrities (social media influencers) іѕ а traditional marketing strategy. It hаѕ thе potential tо amplify brand awareness аnd generate notable sales channels overnight – іf dоnе correctly. It is simply the process of finding an influencer with high reach to share about your product/ to gain awareness. This approach promotes the stamp of trust and credibility as it is endorsed by a well known figure. Using of high reach influencers does not necessarily reach out your target audiences due to the lack of relevancy. With the many advertisements on their feed, people tend to suspect the posts as advertisement upfront - causing the brand to lose credibility. There are several factors you have to take into consideration - Would you require a precise target of target audience? Are you choosing the right influencers?

Pros:

Long-lasting effect of brand affinity with celebrity
Control over ambassadorship, image control and assets

Cons:

Lack of authenticity/relevancy. Depending which stage your business is in, you may need to consider if it will make more sense to concentrate more on branding or to concentrate on getting conversation through a targeted group of individuals.
Expensive. If you have got quite a bit of budget on hand, you can consider using celebrities to talk about your brand.

Conclusion: Use Celebrity Endorsement if you’re looking to create brand affinity with celebrity’s existing image if your brand has a fit with the celebrity.

Influencer Marketing Technology Platform – Self-serve

Self-serve influencer marketing platform is a paid database dashboard which consists of an extensive list of influencers. These influencers are often crawled and listed on platforms with or without their permissions. Brands can set an indicative budget for their campaign, and a list of influencers would later be sent to them, or crowdsourced influencers can choose to bid for jobs with said remuneration amounts. Brands would have sift through influencers to find suitable and relevant influencers to reach out to personally and to the run the campaigns. The process to shortlist and to wait for influencers to get back to them could be tedious and long. This solution is best fit for companies who have a marketing person or team that can connect with influencers and create meaningful relationships with the social media leaders.

Pros:

More influencers. Self-service platforms allow you access to wide spectrum of influencers within a short period of time.
Direct access to influencers. Able to build relationships with influencers.
Less expensive. Communication usually takes place outside platform itself, hence it can be accessed for a far cheaper rate.

Cons:

External payment methods. Self-service platforms usually leave the negotiating and payment up to the brand.
Irrelevant influencers. Influencers may not be properly vetted through, mismatch of influencers for brand
Quality of influencers. You may be attracting influencers who are in need for your free products/remuneration. There have been multiple cases of fake accounts attempting to game the system to earn monies.

Marketing Channels – AI-Driven Influencer Marketing Pairing Platforms

Pairing platforms help create personal relationships with both sides and already has a huge database of influencers with established relationships to work with. With existing relationships and Artificial Intelligence technology, influencers can get involved for a new campaign in a short notice. Brands do not require any knowledge and expertise in the influencer marketing aspect while still allowing inputs for the campaigns. It allows brands to take significant fewer resources on their part as they do not need to do all the tedious influencer outreach and follow-ups. The agencies will be intimately connected with the influencers, run every aspect of the campaign, and produce top results for the brands. This solution will be best suited for growing brands who require a more customized service, and a higher return on investment.

Pros:

Easy and Convenient: Find someone to help you with identification, outreach, management, negotiation, payment and weekly reporting.
Reliable with Artificial Intelligence Technology: Ability for brands to be paired with hyper-local and incredibly relevant influencers to your brand.
Performance Driven Managing influencer marketing campaigns can be hard. You need to know what type of influencers to look for, how to negotiate with them and identify strategies that would best promote your brand. On top of relevant and authentic content, these platforms deliver by KPIs.

Cons:

More expensive compared to self-serve platforms
Less flexibility - Not able to choose influencers but are paired with relevance to the relevant target audience with AI - results orientated.

82% of consumers are highly likely to follow the recommendation of an influencer and businesses are earning $6.50 for every $1 spent on influencer marketing. Using the right marketing channels to target your audience is highly important as you are able to influence their decision making. Influencer marketing channels hаѕ thе ready-made tools thаt еvеrу business wіll nееd tо drive mоrе sales аnd increase brand awareness. Picking thе rіght marketing channel for your business will help you spend and allocate your time wisely.

Disrupting Singapore Food Industry with Content

Ansar — Thu, 04 Jan 2018 01:38:51 +0000

Top Singapore Food Bloggers

Let’s start this post with a big “thank you” to all the food bloggers in Singapore who contributed so much into the singapore food scene. Starring a few of the top food bloggers Singapore 2017, we present to you the ultimate Singapore food bloggers list!

Hawker Food Singapore

Chicken rice Singapore

Are you curious about what hawker food does singapore food blogger instagram on their feed? Especially when they look so yummy? And have you ever wondered if there are any memorable and engaging stories to share behind these singapore hawker food blog posts?

Singapore Top Blogger's favourite hawker food

1. Ladyironchef

Let’s take reference to last year with one of the top food bloggers singapore 2016, with a focus in their creations like Brad Lau, also know as ladyironchef Singapore food blog best singapore food writer who focuses on a variety of food across lifestyle and countries. As Singaporeans, I know we really eat just about anything, but here’s one Char Kuay Teow Brad really likes. His favourite place to have it is at Zion Road Riverside Food Centre.

Char Kuay Teow Singapore

With all his favourite ingredients like egg, beansprout and the chinese sausage (lap cheong), can you already imagine the gliterring perfect combination of the noodles and kuay teow ending with the enhanced flavour of lard and black soya sauce? Every single plate is fried based on each customer’s preference, yes chili but no bean sprout? No problem, you can watch the action in action and enjoy a piping fresh plate for yourself now!

Singapore food blogger

2. MissTamChiak

If you are on the search for food blogger Singapore blog, then you can definitely consider the renowned ones such as MissTamChiak or sethlui! They are considered significant representatives of Singapore food blog 2017! MissTamChiak, also known as Maureen Ow loves Black Carrot Cake for the eggy-ness and the dark sweet sauce. Her favourite got to be at Bedok North Interchange, a stall named Song Zhou. She described it as “very very fragrant and wet”. Each piece of carrot cake is soft with armatic charred edges and they are especially generous with eggs and black sauce therefore its sweet and savoury taste. Black carrot cake is one of the hawker dishes which brings back a lot of memories isnt it? It may not be the best but it has the personal touch for MissTamChiak and her grandpa.

3. SethLui

Sethlui’s favorite hawker food is Chicken Rice. He used to frequent Leong Yeow famous Waterloo St Chicken Rice often when he was a student. The lunch time queue is always consistently long and the chicken is just the way he likes it, really oily. Click to read more on the Singapore Health and Fitness Industry: here

How Singaporean Parents make Purchase Decisions?

weisian — Thu, 04 Jan 2018 09:56:49 +0000

How do you make purchase decisions?

As Singaporean parents, we always want the best for our children when we make purchase decisions. Following on the latest parenting tips and trends by parent blogger and parenting influencers Singapore, it will be best if we can relate to them! Isn’t it so convenient that there are mummy bloggers singapore and daddy bloggers singapore in this day and age where we can easily find such information on the internet?

Top parenting blogs Singapore

What are the top parenting blogs Singapore that you follow? Here are some singapore family blog starring a few top mummy bloggers singapore 2017!

Top mummy bloggers Singapore 2017

Bongqiuqiu (http://bongqiuqiu.blogspot.sg/)
1. A very special singaporean parent who shares about her mummy and daughter life with funny captions that are often relatable for many parents. She now has 2 cute daughters named Meredith and Amelia!
Cheeserland (http://cheeserland.jp/)
1. Also known as a super singaporean parent where she takes care of her 2 kids and work at the same time! She is very dedicated to blogging as well!

Xiaxue (http://xiaxue.blogspot.sg/)
1. This super successful pink-haired blogger with her biggest fan- Dash. With her special humour and honest posts, she does not disappoint her audience on her blog, sharing the story in just the way she sees it!

Gingerbread mum blog (https://thegingerbreadmum.com/)
1. Includes fun ideas to start a business that teaches kids to craft with recycled materials. Behind Gingerbread mum blog is also Adora where she also spends her time writing things and posting pictures that she hopes mums will read and enjoy.

Angeline Yeh (http://www.strawberrycoatedkisses.com/)
1. Young and really hipster mum with a cute daughter! Check out her blog for more updates!

These famous bloggers are also famous mummy instagrammers singapore where they actually won top parenting influencers singapore these recent years.

Welcome to the technological age

Singaporean parents today are so technologically savvy, welcome to the technological age and the virtual power of social media. There are many social media tools but one of the quickest and most enjoyable ways to understand parenthood is reading blogs! With their unique writing styles, parenting blog singapore have gained popularity and some singapore mother influencers have gained a following of their own. With so many couples jumping on the blogging bandwagon, readers are spoilt for choice. Who are your favourite mum influencers Singapore and who do you follow and read?

Social Media changes Singapore's Fashion and Beauty Industry

weisian — Fri, 05 Jan 2018 03:13:52 +0000

Singapore Fashion and Beauty

Singapore is home to a vibrant blogging community and let’s check out the fashion and beauty industry today! There are many beauty bloggers in Singapore and fashion blogger singapore on instagram that many Singaporeans look up to when searching for the Singapore style. Pinterest or fashion blogs tumblr are also useful platforms to consider for your #ootds inspirations!

Singapore Fashion and Beauty Bloggers

The Singapore fashion bloggers list and Singapore influencers list includes well-known influencers that have a Singapore fashion bloggers instagram feed. The effort they placed into creating good content have gained them a constant following! They can now be considered as one of the top social media influencers in Singapore. If you have time, do check out some of the Singapore beauty blogger Instagram, where you can consider this year’s top bloggers in singapore 2017 or top influencers in Singapore 2017 when you make purchase decisions.

             @Mongabong                              @nicolechangmin

There are a handful of these singapore social media influencers extending out of instagram to produce content on platforms like youtube and blogs. There are many fashion blog sites such as street fashion blogs and urban fashion blogs where these singapore fashion bloggers blog showcase and share about the latest trends and best buys throughout the year.

Singapore Beauty Blogger 2017

Here’s one of the best of singapore beauty blogger 2017, where she shares about her real experiences and provide feedbacks on products she had tried with her followers. She is non other than Singapore beauty blogger bun bun!

https://www.bforbunbun.com/

Singapore Beauty Youtuber

Moving on to Singapore beauty youtuber, we have a handful of Singapore beauty influencers who posts beauty hacks and tutorials. They can also be considered as Singapore makeup influencers that teaches people how to use makeup appropriately to their advantages.

@Mongabong

@bellywellyjelly

Budget Fashionista

We also have the budget fashionista like budget barbie @Bongqiuqiu ! She brings viewers to places in Singapore to purchase cheap and good clothes! The Singapore bloggers list expands to blogs with a unique Singapore style. They are usually ranked as the top beauty bloggers Singapore and top beauty influencers Singapore. The blogging and social media scene extend out of fashion and beauty. The more generic and relatable genre is lifestyle where influencers share about anything or everything with their following. They can be lifestyle bloggers Singapore or lifestyle influencers Singapore. They usually gain a broader following as compared to their niche peers, often emerging as top instagram influencers Singapore or top Singapore instagrammers.

Overview of Singapore health and fitness industry

weisian — Fri, 05 Jan 2018 03:56:47 +0000

Singapore Health and Fitness Influencers

There are many types of influencers spearheading the change in the health and fitness industry. Including health influencers Singapore, fitness influencers Singapore and lifestyle bloggers Singapore. The different genre of health and fitness blogs include healthy eating blog Singapore, natural health blogs, women’s fitness blog and exercise blogs too!

Types of health and fitness activities

The way we carry out exercising is evolving. One of the reasons may be due to the introduction of similar unification of fitness and emotional health. It’s a combination of yoga and jogging from Tangram wellness, providing coaching, training and a place for wellness to build total strength. People also visit health and wellness websites for more information as well.

Health and Fitness Bloggers

These health bloggers Singapore are usually Singapore fitness bloggers who blogs about their get fit process and providing tips and advices in the midst of it. Some up and coming top bloggers in Singapore 2017 belongs to the healthy lifestyle blogs 2017, wellness blogs 2017 and health blogs 2017 categories as the year draws closer to an end.

Sandra (The sam willows)

Health and Fitness Instagrammers

On top of blogs, the most popular social media platform has got to be Instagram. Rather than writing long posts, some fitness instagrammers Singapore have a feed of gymming photos. It shows their identity as a fitness enthusiast Singapore hence defined as fitness instagram Singapore. An example is fitness competitor Jasmine Neo, where she used to be a cheerleader, now evolved to a confident fitness competitor.

@jasminethecheerleader

Another SG certified personal trainer @bmbshxll also frequently updates her following on her fitness progress.

@bmbshxll

It's the start of a brand new year! Is health and fitness one of your new year resolutions?

Top Singapore bloggers 2017

weisian — Fri, 05 Jan 2018 08:16:57 +0000

Singapore Bloggers

We know that we are in no short supply of bloggers in Singapore. We have shortlisted some top Singapore bloggers below!

Singapore Blogger List

Here we have the Singapore bloggers list to show the popularity on social media.

Ladyironchef (640k)

Did you know that the owner of this instagram account is not a lady but a gentleman named Brad Lau? Effort has been devoted into improving the style of writing to attract reader’s. Pictures tell a thousand words, especially on Instagram. Brad has maximised his photography abilities to portray different angles for nice photos, leaving a tint of authenticity at a glance.

Xiaxue (605k)

If you live in Singapore, you probably have heard of Xiaxue. She is also known as Wendy offline, not snow haha! Being fun and authentic coupled with her writing talent, she has gained earnest support over the years!

Naomi Neo (392k)

As one of Singapore’s younger influencers with a big following, Naomi Neo has gained fame with her straightforward personality among the young.

Littlemissbento (319k)

Who can resist cute Japanese Bento box and sushi art rolls thats too cute to eat! Did you know that Shirley is the only Singaporean certified by Japan Sushi Instructor Association.

Bongqiuqiu (301k)

Known as Budget Barbie or as QiuTing offline, she is one of Singapore’s leading bloggers. Her unique humour and inclusion of personal stories allow her readers to relate.

Singapore influencers list

Not forgetting the Singapore influencers list with the most updated top influencers in Singapore 2017!! A few of Singapore famous blogger girl like Singapore blogger Naomi and Xiaxue! Not forgetting Singapore blogger Kay Kay too!

Social Media

Popularity for bloggers or now commonly termed as influencers often changes on social media. Achieving or maintaining a steady following is always a constant fight among the top instagram influencers in Singapore. It is always down to putting a number value into fame on social media anyway.

Lifestyle influencers

Lifestyle influencers Singapore are usually the top Singapore instagrammers as they cover a wide range of products, services and news. It is obvious how these Singapore bloggers 2017 are getting famous in their career. Like how youth influencers Singapore like Toh Yi Xuan, a 16 year old (secondary 4 student) that gained over 6000 followers. These top bloggers in Singapore 2017 are not just famous bloggers but also a reliable provider of relevant information. So, who do you follow?

Choosing the right marketing agencies in Singapore

Ansar — Fri, 12 Jan 2018 01:27:11 +0000

Making the right choice among Marketing Agencies

You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft a marketing campaign, but you’re unsure how. In goes “ marketing agencies in Singapore ” on Google search, only left to be daunted by the large amount of choices available online. Who would you choose? Many of us tend to wonder…….how much help can a marketing agency actually contribute? Well, it does provide compelling results if you choose the right agency to do the job. Here’s how:

Choosing Marketing Agencies in Singapore

1. Identify your needs

Identify the purpose of your marketing campaign/product. Question yourself:

Who are my target audiences? ……. Why them?
What do I want them to know about us? (Brand history, product/service info etc)
Why am I advertising this product/service?
What is the impression I want to leave on the target audience?
What do I need to achieve by the end of the campaign? (Targeted reach, engagement rates, sales growth etc)

It’s just like shopping for apparels, electronics, or anything else, where you already have a gauge of your preferences such as colour, functions, designs and so on. Understand your needs and wants before approaching any agencies to prevent a wild goose chase!

2. What do they offer?

Would you visit Uniqlo to look for prom dresses? Precisely. After understanding your needs, identify if the agencies can cater to them. There a few types of marketing agencies available in Singapore, ranging from full service marketing (basically outsourcing an entire marketing department), advertising (print media, commercials etc), PR (protects and enhance the company’s reputation), digital (advertising through online channels such as search engines, social media etc), and more. Once you are clear of your direction headed, you can approach the right places that offers exactly what you need.

3. Unleash the stalker in you

“99% success rate! We can guarantee a rewarding campaign for your business if you leave it in our good hands.” Sounds too good to be true? Witness for yourself if they really have what it takes to deliver the results claimed. Make Google your best friend. Run through their websites, social media pages (Facebook, Instagram etc) to get a clear view of their existing portfolio. Look at the list of events/campaigns they’ve executed, read their online reviews, find out about their reputation in the industry. Some may proclaim to generate wonders, when in actual fact they are thrown with negative comments and experiences from victims who fell right into their trap. Get your stalker mode on, don’t be the next victim!

4. Request for a proposal/pitch

Do not limit yourself to just one choice! Keep your eyes open, shortlist at least 2 suitable agencies and request for a proposal from their end. Access their value of content and creativity, determine whose idea you are more inclined and convinced towards. Don’t forget to provide a clear brief of what you would like to see in the proposal so they would not steer in the wrong direction. Agencies are not mind readers, so do not expect them to provide a comprehensive proposal without a setting a proper angle for them to work on.

5. Cheap deals! Believe it, or not?

Well, it is usual to be constrained with low budgets, but try not to settle with the lowest quote straight away. You might be thinking you scored a goal for sealing a cheap deal, truth is there might be ‘optional’ costs which are actually vital to the campaign itself and its importance will only be brought up nearing the execution period, or worse, during/after. However, the most expensive quote does not mean it’s the best too! Choose an agency that is sincere about contributing to your business’ improvement, not strategizing on how to sweep your funds right into their accounts. An agency with moral conscience focuses on helping your business with value-for-money options after analyzing your needs, instead of proposing a whole list of choices that exceeds way out of your budget. At the end of the day, choosing a marketing agency in Singapore is almost equivalent to picking out groceries at the supermarket. Pick out sour apples and you can bid goodbye to sweet ol’ apple crumble. Similarly, pick the wrong marketing agency for the job and off goes a successful campaign. Choose wisely!

What are Macro Influencers?

weisian — Mon, 15 Jan 2018 08:33:40 +0000

Micro and Macro Influencers

It is no secret that digital micro and macro influencers are powerful people in marketing.

Online influencer marketing

These online sensations are able to increase brand awareness, customer loyalty, brand ownership and more. Did you know that 90% of people believes what influencers say rather than brands? The loyal following coupled with the ability to create authentic content is exactly why influencers are powerful tools. Utilising online influencers to market a brand/product is no secret.

Influencer marketing?

What is micro not macro rethinking influencer marketing all about?

Macro influencers

Macro influencer definition are usually mega influencer. Within the macro scope of influencers, these mega influencers have millions of followers on their social media platforms. They may be considered as “celebrities” in this industry. Brands and marketers can take advantage on their large following to connect with a higher audience reach for their sponsored content. These large following usually comes at a great price.

Micro influencers

What are the benefit of micro influencers? And how do you conduct micro influencer research to ensure that you are engaging the right person with the correct audience? While macro influencers guarantee a direct wider outreach, micro influencers offer other significant benefits. These micro influencers are just everyday people that are more relatable to their followers with a smaller followings. Although they may be limited by their initial amount of reach, they may offer brands more direct long term benefits.

Finding the best fit

Although all micro macro mega influencers are going to be beneficial for your brand, the best option for the market needs may vary for different campaigns. Businesses and advertisers should take into consideration the campaign targets and the specific audience, altogether with the budget too! All of these are simply influencer marketing. Redefine your marketing with these new people through digital marketing now!

What is social media influencer marketing?

weisian — Tue, 16 Jan 2018 06:09:47 +0000

Social Media

Put your hands up if social media and seeing influencer marketing is a part of your daily routine! Be it going to work, before sleeping or simply on public transport?

Social Media Influencers

Who are the Singapore social influencers that you follow? We have the ultimate singapore influencers list with the top influencers in singapore 2016! This list includes top instagram influencers in Singapore that does influencer marketing in singapore as their job! Also, their commitment to influencer marketing because of their quality content and views are super admirable!

Top Influencers by categories:

Lifestyle: Naomi Neo Fashion: Mae Tan Beauty: Miyake Ng Health and fitness: Sandra Riley Tang Food: Danielfooddiary Parenting: Amber Yong (Leia Lauren) Youtube personality: Yan Kay Kay Youtube channel: Wah!banana Breakout influencer: Michelle Tan (Nightowlcinematics) Influencer of the year: Eden Ang

Rates

Are you also curious about the influencer rates Singapore or the blogger rates Singapore too? It is no secret that almost every brands engage these digital sensations to connect with their relevant audience. In addition, you probably would have guessed the direct upward link between either the number of followers and the engagement rate with the sponsored post rates. Ever wondered how much some top instagram influencers in Singapore earn? Take a look for rate references below (just a guide)! We have also included some influencer marketing Singapore statistics such as monthly impressions below. Credits to “http://www.dummies.com/business/marketing/influence-marketing/how-much-money-do-bloggers-and-social-media-influencers-make/”.

Bloggers:

$175 to $5,000+ per post with amplification on social channels (re-posting the content across other social platforms). As a result of high monthly impressions, the price of the post. In conclusion, here are the going rates based on the blogger’s number of monthly impressions:

- 10,000 to 50,000 monthly impressions: $175 to $250/post
- 50,000 to 100,000 monthly impressions: $250 to $500/post
- 100,000 to 500,000 monthly impressions: $500 to $1,000/post
- 500,000+ monthly impressions: $1,000 to $5,000+/post

Instagram influencers:

As a result of high followings, the price of each image are thus higher. Therefore, below are the going rates based on the influencer’s number of followers:

- 2,000 to 10,000 followers: $75 to $250/image
- 10,000 to 50,000 followers: $250 to $500/image
- 50,000 to 100,000 followers: $500 to $1,000/image
- 100,000 to 500,000 followers: $1,000 to $3,000/image
- 500,000+ followers: $3,000+/image

It seems like the average ranges from $75 to $3,000+ per image.

Video influencers:

In summary, the going rates based on the influencer’s number of followers on YouTube:

- 50,000 to 100,000 subscribers: $500 to $1,000/video
- 100,000 to 500,000 subscribers $1,000 to $3,000/video
- 500,000+ subscribers: $3,000 to 5,000+/video

Specifically, the average ranges from $500 to $5,000+ per video.

What is a brand influencer?

weisian — Tue, 16 Jan 2018 06:53:15 +0000

Definition of a brand influencer

What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs advocate? They are not just a “brand function" as there are many different definitions of the term "influencers". Here's why.

Why brand influencers?

According to a survey, 18% trust influencers while 90% trust brand advocates. Brand advocates are highly satisfied customer. Therefore, they are motivated to provide help by sharing their good personal experience.

Brand loyalty and advocacy

Influencers updates their social media platforms constantly. Additionally, they inform their followers of various products and benefits too! This brand advocacy and loyalty will have lasting effects because of the authentic content and growth.

Brand advocates

Brand advocates are super fans are loyal to the brand because they truly love it. Incentives are usually not necessary for brand advocates as they recommend their favourite brand/product.

Role of influencers

On the other hand, the role of influencers in marketing is like having a brand influencer job. Influencers often have paid partnerships with brands across multiple platforms.

Their importance

Influencers have great power in influencer marketing. As one of their social media influencer duties, they connect brands to their relevant target audience. That is the main role of influencers in social media.

What is a digital influencer?

weisian — Tue, 16 Jan 2018 07:21:59 +0000

How to develop an influencer marketing strategy?

One of the modern widely known marketing tool would probably be developing a digital influencer marketing strategy. In short, widely established influencers branding company in Singapore would have to be gushcloud and nuffnang.

The Singapore community

Nuffnang influencers and gushcloud influencers are part of 2 Singapore leading blog advertising community. Therefore, they have a list of the top social media influencers in Singapore that are equipped with great power to influence and convey brand messages. These influencers are also top Singapore instagrammers

Singapore influencers list

Want to know who ranks the top and the various top influencers agencies?

Nuffnang

Among the Singapore digital influencers list, the well known Xiaxue has got to top the charts for Nuffnang. The queen of Asia Pacific who is highly influential and opinionated, she requires no further introduction!

Gushcloud

Gushcloud Agency focus on providing digital Influencer-centric solutions for brands & advertisers. They operate across 8 countries with over 12,000+ influencers represented. For Gushcloud, we have Eunice Annabel! Some of their influencers have also won both top influencers in Singapore 2017 and top influencers in singapore 2016.

Influence Asia

Influence Asia is Asia’s largest social media award show owned and operated by Gushcloud Pte Ltd covering 7 countries such as Singapore, Thailand, Malaysia, Indonesia, Vietnam, The philippines, Korea.

Youth Influencers

Other than these popular influencers there are also many youth influencers singapore leveling up gaining a decent following at a young age. One example is Joey Heng, a secondary 4 student with about 20,000+ followers on her Instagram! Therefore, who do you follow on instagram? Who do you consider as a good digital influencer?

GetKobe Product, GetKobe Software, GetKobe Intellectual Property, GetKobe Proprietary Software

weisian — Wed, 13 Dec 2017 03:28:32 +0000

In the World of Doing Business

In influencer marketing, there are always a lot of social media sagas. What about Getkobe saga? Have you heard of one? Well, there is a possibility that you will see one Getkobe saga given that we are in the influencer marketing industry. Of course, there are a lot of dramas that can happen, especially when doing a business. When something happens, how do we know who is right and wrong in business? How should we decide who is the one being unethical when social media backlash happens? Who is the ultimate judge of right and wrong? Everyone is afraid of online backlash, social media sagas, being called out as unethical, or wrongdoings. How could people have zero mistakes? Who here is perfect?

Using social media as a voice to get your opinions heard? Or to hurt others?

The internet has liberated voices of everybody – but also became a weapon for people to hurt others. Before we all start making judgments about who’s wrong and who’s right – let’s first think back on ourselves. Why does someone opt for social media or internet to point fingers?

Has this person tried to resolve conflict offline? If this person hasn’t, then…
Are the judgments one-sided?
If you see anyone pointing fingers, first – evaluate who this person is, what this person has as evidence?
And ultimately, what are the ill intents of surfacing things online?
Is it to bring down someone else, or pure internet shaming?

Perhaps it’s all about who’s not working well – and who’s pointing fingers.

Knowing Getkobe Product, Getkobe Proprietary Software, Getkobe Intellectual Property and Getkobe Software

What exactly is getkobe product, getkobe proprietary software, getkobe intellectual property, or getkobe software? You might have heard of Getkobe's Artificial Intelligence Platform. But do you know what is it and how it works? Go ahead, try it out here. We have devised a system for searching and analytics, supported with artificial intelligence—trusted by ‘000s of influencers’ and ‘00s of brands. If you interested in knowing which brands we had worked with before, you can find it here.

Q&A Session - From Getkobe Software to Getkobe Saga

weisian — Sun, 31 Dec 2017 06:36:04 +0000

Questions for GetKobe

Some of the questions that we received were about Getkobe software, Getkobe Intellectual Property, Getkobe Copyright, Getkobe Legal Case, Getkobe Lawsuit, and Getkobe Saga. We have been getting quite a few questions lately and we would like to share these questions asked here.

Getkobe Intellectual Property, Getkobe Software, and Getkobe Copyright

Have you heard of Getkobe A.I Platform? Is this platform considered as Getkobe intellectual property? Other than this, many have also asked about Getkobe software and Getkobe copyright. Here are some of the answers to your questions! Q) Is the platform built from scratch by GetKobe? A) Yes, we build the A.I Platform and you can check out the demo here Q) How can influencers sign up with GetKobe? A) Influencers that are signed up with Getkobe do it through here Q) Are there any terms & conditions to be Getkobe's influencers? A) There are terms & conditions which influencers will be bound by it. You can check it out here Q) Is the influencers that sign up with Getkobe only belongs to the company? A) The influencers are not exclusive to only to Getkobe, but they will be bound by t&c when they agree to take up the campaigns by Getkobe.

Getkobe Lawsuit, Getkobe Legal Case, Getkobe Saga

This is another question that we have been getting lately.

Has Getkobe involved in any lawsuit, been in any legal case or saga before?

Fortunately, we are not involved in any lawsuit so far. However, in the world of business, we must always be mentally prepared for one. Since we are here, let's touch on this topic a little more.

What are the social media sagas on the internet?

There are quite a few social media sagas if you can recall. Firstly, there is a video of Xia Xue and Dee Kosh using social blade to find out if any of the influencers are buying followers. Secondly, there is a saga about influencers selling MLM products. There are many more which you can find online.

What is the definition of a lawsuit?

According to the dictionary, it refers to a case in the court of law involving a claim, complaint etc by one party against another party.

What entails a legal case?

A legal case may be either civil or criminal. A civil case begins when a person or entity (such as a corporation or the government), called the plaintiff, claims that another person or entity (the defendant) has failed to carry out a legal duty owed to the plaintiff. A criminal case begins when a person accused of a crime is generally charged in a formal accusation called an indictment (for felonies or serious crimes) or information (for misdemeanors).

Does it mean that a company is not doing well if faced with a lawsuit?

It depends. Take Apple for example. Even though it is involved in many lawsuits regarding the recent battery incident, Apple is still doing very well and continue to introduce many innovative products for its consumers. However, it can go the other way too. A company can get into lawsuits because they introduce substandard products to reduce cost due to low sales or profit margins. We hope that this short article answers your questions. References http://www.dictionary.com/browse/lawsuit https://litigation.findlaw.com/filing-a-lawsuit/civil-cases-vs-criminal-cases-key-differences.html

Jan/Feb Issue #1

weisian — Mon, 18 Dec 2017 06:03:21 +0000

Mar/Apr Issue #2

weisian — Mon, 18 Dec 2017 06:24:39 +0000

May/June Issue #3

weisian — Mon, 18 Dec 2017 06:23:34 +0000

Government taps on influencers to engage young Singaporeans

Ansar — Wed, 31 Jan 2018 10:43:24 +0000

(The Straits Times article - "Government agencies reaching out to the young as habits change")

Instagram has one of the highest traction in Singapore, ranking us 3rd in the region with 63% of connected consumers in Singapore using Instagram, according to “Digital in 2017” – a 2017 report on social media and digital trends around the world report. This report is a joint annual effort by We Are Social, a social media agency, and Hootsuite, a social media management platform. The report is a compilation of data from studies of online behavior conducted by organisations such as GlobalWebIndex, GSMA Intelligence, Statista and Akamai.

(Statistics from "Digital in 2017" conducted by We Are Social and Hootsuite)

Another study, “Connected Life”, conducted by global research consultancy TNS showed that Singapore’s millennials (aged between 16 and 30) spend an average of 3.4 hours per day on their mobile phone - a duration higher than the global average, ranking Singapore 4th among APAC countries. More notably, 46% of the time is spent on browsing social media platforms, an indicator of the significant amount of attention social media has managed to command in millennials' lives.

(Statistics from "Connected Life" conducted by TNS)

Such high social media usage correlates with the amount of social media exposure and influence millennials get online. As media consumption habits shifts towards social media, brands and organisations are taking to social media channels to reach out to their target audiences, particularly the younger generations, through social media influencers. In order to better include and connect with younger Singaporeans, government agencies have also learnt to adapt, diversify and broaden their outreach approaches. In a bid to tap on the prevalence of social media platforms and the influence of social media personalities, government agencies, like the Ministry of Home Affairs and Ministry of Finance, have engaged social media influencers to generate awareness, obtain feedback and mobilise action among younger demographics. As quoted from The Straits Times article, “Ms Evangeline Leong, director of influencer marketing technology platform Kobe, said the National Youth Council has also worked with influencers. Last July, influencers were sponsored to promote the council's Youth Expedition Project on their Instagram accounts.” Whether using social media influencers as a form of outreach is effective, critics and experts have highlighted the need for authentic campaigns, especially for government agencies. If the chosen social media influencers do not fit well with the campaigns, the misalignment would then steal the spotlight away instead. Engaging relevant social media influencers, who have sufficient product or campaign knowledge, is one effective way to ensure campaign alignment and authenticity.

References:

http://www.straitstimes.com/politics/reaching-out-to-the-young-as-habits-change

https://cloudrock.asia/sg/blog/social-media-statistics-singapore/

http://www.businesstimes.com.sg/consumer/7-in-10-singaporeans-use-social-media-on-mobile-double-global-average-survey

http://www.straitstimes.com/tech/smartphones/millennials-in-singapore-spend-almost-34-hours-a-day-on-their-mobile-phones-study

http://www.straitstimes.com/politics/can-influencers-create-the-right-budget-buzz

WHY FOCUS ON WORD OF MOUTH MARKETING

weisian — Mon, 05 Feb 2018 12:55:48 +0000

WORD OF MOUTH MARKETING COMES TO LIGHT Since 1940s, advertising has been present around the world. It has expanded from traditional methods such as prints and radio into digital platforms such as search engines, social media and websites. Have you ever wondered how businesses survived before the rise of traditional methods? Let us take a look at the power of word of mouth marketing (WOMM): WHAT IS WORD OF MOUTH MARKETING (WOMM)? Let's imagine we are living in a small town before the first television was made. How did we know where to get the freshest fish in the market? The answer is through word of mouth! Let’s say I spread the news to 5 people who are interested, and they recommend it to another 5. That makes 10 outreach! People will start to visit the stores. The owners will get more sales without any actual form of advertising. How lucky! From the example above, we see the effect of WOMM. It refers to the passing of recommendations from one satisfied customer to another. Effectively, the customers are spreading the good word for businesses. It is the most traditional yet credible form of advertising that still exists today! HOW DOES WORD OF MOUTH MARKETING BENEFIT BUSINESSES What exactly is so great about WOMM? The following are findings from a research conducted by Nielsen:

92% of consumers trust recommendations from people they know
Consumers are 4x more likely to purchase when recommended by their friends
WOMM generates twice the sales compared to paid advertisements

WOMM is an effective strategy that gets people to talk about a brand. It allows businesses to increase their brand awareness at a low cost. In addition, WOMM is a more targeted form of marketing as consumers are unlikely to recommend unrelated stuff to each other. For example, when consumers come across a cosmetic brand that worked wonders. He or she is more likely to share it with their friends who are interested in cosmetic. However, he or she will not share with friends who do not apply makeup at all. Ask yourself: A recommendation from a close friend/ favorite online personality VS Facebook advertisements that share wondrous claims. Which would you likely to believe? It’s pretty obvious, isn’t it? STRATEGIES THAT BUSINESSES CAN LEVERAGE ON TO ENHANCE WORD-OF-MOUTH MARKETING Simply relying on consumers to pass on your brand at their own pace will not produce results. Brands should consider the following strategies to enhance the effectiveness of their WOMM:

Construct an Active Social Platform

WOMM has expanded from physical recommendations to digital networks. Online reviews can influence one's purchase decision. Thus, brands should construct active social platforms such as Facebook and Instagram for consumers to talk about the brand. The platforms should allow consumers to leave online reviews or ratings that casts products in good light. According to a research, up to 63% of consumers are more likely to purchase after looking at reviews/ratings. The reviews can also be 12x more trustable than brand descriptions! On the other hand, brands need to reflect and improve if there are any bad reviews. A simple gesture such as sharing or liking a social page can be effective too! Did you know that Eventbrite earns about $2.52 for every Facebook link shared? That’s right Eventbrite, you’re on the right track!

Focus on Engagement

Businesses should not only focus on increasing their social media numbers. Instead, businesses should focus more on engagement. Engagement draws consumers closer to the brand. This results in them being more passionate about sharing the brand with others. Businesses should never take consumers' opinions for granted. If there are comments, be it good or bad, time must be taken to reply. When there are supporters who put in a good word, appreciation must be shown. When a mistake has been revealed, an initiative must be shown in correcting the mistake. Overall, it is important to build trust with consumers and give them a reason to share opinions about the brand.

Be Worthy of Good Reviews

It does not make sense for one to share positive reviews about a brand that sucks. Thus, a brand must have something constructive for others to spread. No one will love a brand that does not deserve it. Businesses should be as authentic as possible and work towards building a reputable brand image. As they always say: “You get what you work for”. Although WOMM has many benefits, it does not mean that businesses should not use other forms of advertising methods. In fact, traditional and digital advertising still plays an important role in marketing. The learning point is that while businesses focus on other forms of advertising, they should never lose sight of the long-established WOMM. It is possible to attain rewarding outcomes from such simple gestures. After all, recommendations between one another occurs everyday! Do not underestimate the power of word-of-mouth marketing.

Comprehensive Guide to Navigate Your Way Through Social Media Channels

weisian — Wed, 14 Feb 2018 08:19:27 +0000

WHAT ARE THE SOCIAL MEDIA CHANNELS IN TREND?

Over the years, social media seems to be occupying quite a heap of our daily lives, be it for entertainment or informational purposes. According to an article from The Straits Time, Singaporeans spend an average of 12hr 42min on digital devices, and 71% of them engage in social media activities at least once a day.Well, what are the latest social media platforms around nowadays then? We have identified the Top 7 social media channels that users prefer. Just how popular are they? Here’s a breakdown of their monthly active users:

Did your favourite social media channel top the chart?

Now that we’ve identified our top social media channels, how well do you think you know them? Let’s find out a little more….it’s fun fact time!

THINGS YOU DIDN'T KNOW ABOUT THESE SOCIAL MEDIA CHANNELS:

Sources Fun facts: https://www.cbsnews.com/media/12-fun-facts-about-facebook-on-its-12th-birthday/7/ https://www.today.com/money/gangnam-style-breaks-youtubes-view-counter-psy-keeps-dancing-1D80333642 https://fortunelords.com/youtube-statistics/ https://www.entrepreneur.com/article/272803 https://www.wordstream.com/blog/ws/2017/04/20/instagram-statistics https://www.buzzfeed.com/jessicamisener/cool-things-you-probably-didnt-know-about-snapchat?utm_term=.ugzY0ZxOd#.ue45EAOKp https://blog.thesocialms.com/11-facts-pinterest-statistics/ https://www.searchenginejournal.com/50-things-know-tumblr/84595/ Statistics: https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics https://blog.pinterest.com/en/celebrating-200-million-people-pinterest https://techcrunch.com/2017/09/25/instagram-now-has-800-million-monthly-and-500-million-daily-active-users/ https://techcrunch.com/2017/06/22/youtube-has-1-5-billion-logged-in-monthly-users-watching-a-ton-of-mobile-video/ http://www.businessinsider.sg/twitter-slightly-beats-on-earnings-grows-daily-users-by-14-2017-10/?r=US&IR=T https://www.omnicoreagency.com/snapchat-statistics/ https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ http://www.straitstimes.com/singapore/12hr-42min-connected-for-hours

Influencer Marketing: Advertising/PR?

weisian — Sun, 18 Feb 2018 09:25:09 +0000

Is Influencer Marketing a form of Advertising or PR Strategy?

Rise of influencer marketing

Take a quick scroll through your Instagram/Facebook. There will be no trouble finding an influencer sharing about their ‘new found love’. Influencer marketing is a rising trend that businesses are picking up. It allows businesses to spread their brand across larger groups of target audiences through credible personalities online. In addition, it also allows them to share the good word on your behalf. Brands placed their trust on the influencer’s ability to cast a persuading effect across their followers by sharing their personal experiences and opinions with the said product/service. Through their dynamic influence, it is believed that influencer marketing allows reaching out a more targeted pool of suitable consumers that can create high engagement rates. While some agree that influencer marketing is an effective advertising strategy, others debate that it is more of a PR strategy. Whose side are you on? Well, before deciding, we shall take a closer look at how what they each mean:

What is Advertising?

As defined, ‘advertising’ refers to the “act of calling something to the attention of the public especially by paid announcements”. This means that advertisers are paying a sum of money for the purpose of enticing consumers to purchase their product/service (commercials, posters, etc).

Lower Credibility

This method, however, tends to lose out in terms of credibility as it lacks authenticity from the consumer’s point of view. Every brand claims to be the leading mark in their industry, how would you know who indeed are the trustable ones? Even if trust is being gained through advertisements, that ‘trust’ is being purchased.

Full Control

Advertisers are entirely in control of the content being published, and that’s where they have the freedom to spring up all the attractive factors for the general public to read about. The outcome of the brand’s reputation and how others perceive them essentially lies at the fingertips of the advertisers.

What is PR (Public Relations)?

Defined as “A strategic communication process that builds mutually beneficial relationships between organizations and their publics”, PR strategies usually involves unpaid approaches that works on convincing the media/credible personalities to write about them. To cut it short, a brand earns their feature on the media instead of paying to get themselves featured. There’s a saying that goes “Advertising is what you pay for, publicity is what you pray for.”

Higher Credibility

As the individual/media writing about them is not being obliged to do so, you know that whatever being expressed can be trusted. The very fact that they are not being paid or requested to talk about a particular brand, it displays higher authenticity that the public tend to be less wary of being cheated of.

Lesser Control

However, due to a non-compliance relationship, it is unclear whether the brand will even get featured in the first place, or if they really do, it becomes a matter of ‘when’. Brands are unable to expect what comes next for them, especially when they have 0% control over what is being written about them (because the control lies on the writer’s opinions itself). This table may give you a better idea on the clear distinction between Advertising & PR: Source: https://www.forbes.com/sites/robertwynne/2016/01/21/five-things-everyone-should-know-about-public-relations/#59844d5a2a2c

Conclusion: Is influencer marketing an Advertising or PR strategy?

Well, we can say influencer marketing is sandwiched between advertising and PR. Firstly, brands engaging an influencer for a feature usually involves a paid transaction between them. You can’t say for sure whether the posts are 100% credible (as influencers might be doing it just to get paid) BUT you too can’t guarantee that it is not written from their honest point of views. There is a possibility that the influencer is truly contented with the product/service they are writing about and is sharing it with their followers through personal experiences. Secondly, a brand can work towards maintaining a close rapport with influencers by sending them free samples during every new launch/inviting them to events and openings etc. There is no explicit request that the influencer must feature the brand just because they received complimentary items, and it is entirely up to the influencer whether or not they choose to talk about them (and of course, what they choose to write about the brand). Thus, influencer marketing is neither fully advertising, nor fully PR. It is a mix of each that involves both paying the influencer to write about the brand, and at the same time simply trying to maintain a healthy relationship with the influencers (without paying them but still stand a chance to get featured!)

Introduction to Visual Storytelling

weisian — Thu, 22 Feb 2018 15:05:46 +0000

What is Visual Storytelling?

So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight Storytelling = narration of a story It’s pretty straightforward, isn’t it? Visual storytelling can be simply inferred as “using visuals to tell a story”. To define it in marketing terms, visual storytelling refers to: “A marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey – in order to empower customers’ lives and drive business results.” Basically, visual storytelling helps brands to deliver a meaningful story through impactful visuals that somehow facilitates their purchasing process (can be directly/indirectly). It can be anything that fits into the periphery of the eye eg. images/GIFS/videos. You might be getting a better hang of this term, but what has it got to do with marketing?

How is it beneficial for businesses?

1. You get more attention

Just so you didn’t know, it has been psychologically proven that us humans are visually attracted creatures. In fact, our brain is largely considered as an image processor more than a word processor. Based on researches, visuals are actually processed 60,000 quicker as compared to texts in a human brain! You may find this helpful: Source: https://www.b2bmarketing.net/en/resources/blog/10-benefits-visual-storytelling-infographic In marketing context, the rule to thumb is to first attract your target audience. How are you going to do it if your audience aren’t going to be attracted in the first place? With visuals being more habitually appealing to our eyes, it’s easier to get your content right into their range of view. If you have a message to convey, take a new product launch for example, you obviously can’t expect to update your social media with tons of information about your new product in text and foresee thousands of consumers getting all excited about your new launch. The hard truth is, majority of them would probably just scroll past your painfully curated caption.

2. Connect with your audience

As stated above, visual storytelling involves “placing your customer at the heart of the story”. Let’s take the new product launch back into context. Your main objective will be to establish a connection between your audience and your product. But how does this work? We’ll look at how Dyson does it:

Watch full video here

I guess most of us are well aware that Dyson is pretty known for its amazing supersonic hairdryer. They could have just posted a decent visual of their sleek-looking product, with descriptions of its various features. Instead, they approached Sonia Chew (987FM Radio DJ), to share her story of how Dyson helped to maintain her beautiful locks amongst her busy schedule, which I believe is one of the struggles of most working adults out there (hey, guys included too!). Viewers who are in the same situation would be able to relate to her situation, and instantly connect themselves with the product. See what Dyson did there? By connecting with your audiences and hitting the sweet spot of emotions, you are indirectly establishing a relationship with them as well. Visuals does the job.

3. Increase Brand Loyalty

Since visual storytelling contributes to establishing a connection with your audiences, as time goes by, they start to know your brand better. Not just about your product, but also your company, other product categories your brand carries, and so on. Once a positive connection has been established, they are more inclined to viewing any information about you. They start to follow you on Instagram/Facebook, keeping themselves on track about the latest news and updates. That’s right, they’re now a fan of your brand. It’s definitely not easy to garner such attention from your audience, and that’s what most brands crave for. Brand loyalty takes time, but incorporating visual storytelling into your marketing strategy could possibly help you to associate with your audiences on a closer level. After all, it’s a useful game plan to draw your audience’s attention in the first place, subtly bringing them together with your brand’s story, and connecting them with a personal touch. Do remember, your content has to be influential enough in order for this to be successful though, it’s not an overnight job well done!

5 Tips to Execute Visual Storytelling

weisian — Sun, 25 Feb 2018 03:08:32 +0000

How to get started on Visual Storytelling

As we’ve first discussed in the previous article, visual storytelling holds an important stand among marketing strategies. You’ve got an idea of how this may help your brand, but with such a broad range, where do you start from?

Here's 5 tips to kick start your visual storytelling journey:

1. Choose the right visuals. Not blindly.

It’s true that visuals do attract us easily, but that doesn’t mean ANY visuals fills themselves right into the slot. Choose, or craft an image or video with meaning. Your visual needs a context that viewers can understand within one look. Here’s are some examples you may refer to:

Source: http://justsomething.co/19-powerful-social-ads-will-make-look-twice/

Source: https://www.boredpanda.com/powerful-social-advertisements/

Did you manage to get the meaning behind these images? If you don’t already realise, with a compelling image, you don’t really words to convey your message. The image itself says it all. It’s not so much of a “Choose a nice visual -> brainstorm a description -> await viewers’ reaction” cycle anymore, right? That’s why they always say, “choose wisely”.

2. Have a Story to Tell

You’re probably questioning: “I just want to launch a new product. Where do I find a story to tell?” Well, we believe there’s a story behind everything you do. Sometimes it’s so subtle you might not even realize you can turn it into a story! To give you a better idea of getting your story in shape, perhaps you should start accessing from your company itself: What’s the purpose of your company’s establishment? Where did the idea come from? What’s the motto of your brand? What’s the experience you would like to create for your consumers? What do you want them to gain from it? If you haven’t already thought about this, perhaps that’s why you felt you didn’t have a story to tell! Start to think about the main purpose behind your campaign, and guide your train of thoughts along how to present this ‘purpose’ through visuals (or even a video).

3. Get Personal

It’s not easy to get personal with someone simply through visuals, especially if you do not know him/her directly. However, it is important for your consumers to be able to identify with your brand, something that can make them relate so closely to the point they can go, “Wow! I feel like they’re talking about me.” You might think it’s not possible to do so, but hey! ACUVUE® did it:

Source: https://dailyvanity.sg/news/acuvue-define-radiant-sweet/

We’re sure most of you already know ACUVUE®, one of the most widely known contact lenses brand in Singapore. As part of the ACUVUE®DEFINE® campaign, they wanted to spread the message of encouraging women to embrace their individuality – with their eyes. Based on the fact that everyone has different iris patterns, ACUVUE®DEFINE® lenses further enhances your eye patterns instead of changing them, meaning to say everyone’s eyes will look different with the same lens – as with women, they are all distinct in their own unique ways. This campaign sends out a powerful message that hits the spot for most women, in particular those who feels strongly towards maintaining their unique self. This was indeed a smart initiative which probably touch the hearts of many. So what’s your brand’s initiative to get personal? We’ll leave you to think about it :)

4. Infographics, Infographics!

Though probably not relevant/suitable for all brands, infographics are a great way to get factual information or instructions across to your audiences without boring them out. It’s best for replacing chunks of information with visuals that’s much easier to comprehend. Remember, we are all visually attracted creatures! However, there’s a technique to go about arranging these graphics too. It’s not just about animating and throwing it all in! Let’s take a look at some examples:

Source: http://blog.visme.co/best-infographic-examples/

Note that there’s a flow from top to bottom. It is important to guide your audience through the information step by step! They are not extreme mind-readers to decipher where to start from. Treat it as bringing them on a learning journey, your graphics are to guide them from the start, to the middle, all the way to the end. By the time they are done, they should be well aware about the message you are conveying. Also, keep your sentences short and concise, and enhance the main points with numbers/visuals! Your main point here is to reduce reading but yet increase understanding.

5. Stay Relevant

This is a pretty much an apparent point, but just a reminder to make sure you do not sway off track. Once you’ve identified your objective, stick to it. Whatever ideas you have in mind, ask yourself, “Does this relate back to my objective? Does this convey the message I want to share?” It may come across as a common sense question but trust me, things go south if you’re not alert enough!

Improve Your Social Media Campaign on Instagram

weisian — Wed, 28 Feb 2018 08:12:28 +0000

Marketing Tips for Instagram Campaigns

Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who doesn’t. We’ve seen a couple of really successful ones that went viral, such as Scoot 787: A Minute to Wing It Contest, #shotoniphone, Stadium Goods’ Off-White x Nike Air Max 97 Giveaway, and more. If you’re looking for solutions to improve your next campaign, here’s our two cents’ worth:

1. Partner with Potential Influencers

If you’re new, or your brand’s social media presence is not substantial enough, perhaps you can try leveraging on suitable influencers to get the word out for you. These online personalities already have an existing pool of target audience to secure your campaign outreach. Make sure you choose the right influencers though. If the shoe doesn’t fit, what’s the point of spending money on it?

2. Take Advantage of Hashtags

It’s a simple yet effective way to track your campaign results. Having a campaign hashtag establishes an identity that makes it easier for audiences to remember and creates User Generated Content. Encourage your audience/influencers to use the hashtags in their posts, and get more people talking about you. By doing a quick search on Instagram through the hashtag, all related posts will be shown. It’s a great way to track results, and at the same time increase engagement among users.

3. Keep The Campaign Title Short & Simple

Having a long and complicated name confuses the audience. Your main objective is to allow your campaign to be REMEMBERED, not creating a hassle just to recall. They’ll probably wiggle out and forget about it. Everyone thinks of “Just Do It” when they hear of Nike. Why? Keep it in mind, less is more.

4. Shorten your URLs.

Nobody wants to try and memorise and type in long URLs. If you need to redirect your viewers to another page, eg. to your website/youtube/facebook etc, make sure to have a shortened URL that’s easy to catch, preferably with your campaign name attached on it. Remember cut the hassle.

5. Repost to Enhance Engagement.

Like we suggested above, you should encourage your audience to use the campaign hashtag in their posts to create user generated content. Take it a step further, repost it on your pages to show others that people are actually participating in your campaign. Build a relationship with your audience, let them know that you actually take close notice of them.

6. Conduct Contests/Giveaways.

What beats free gifts? We’re all Singaporeans, and we love free stuff (it’s so hard to deny). Carry out exclusive contests/giveaways and get your target audience all perked up for it. There are many ways to execute this, such as getting audiences to repost, requesting them to craft a post, leave a comment and like, and many more. Don’t forget to include your hashtag!

7. Use Instagram Stories.

It’s like the next ‘IN’ thing. Most of us are on Instagram stories, especially to update our personal life, or take a look at others’ daily happenings. Hop on the bandwagon and create stories for your own campaign. You can show ‘behind the scenes’, or provide sneak peeks of latest the news/giveaway coming up. This allows your brand to build engagement with your audience on a closer and more personal level.

8. GO LIVE.

On top of Instagram Stories, going Live might be another way to gain attention. Live streaming allows you to convey real time updates of what’s going on in the campaign. If you have an event going on, a live stream benefits those who are unable to make a trip down. Or even, you may conduct a live stream to conduct the draw for your contest giveaway!

9. Take Note of Visual Aesthetics.

People like to look at nice things. It is important that you take the effort to produce visuals that are pleasing to the eye. There are tons of images on everyone’s Instagram feed nowadays, and it’s easy to miss out some of them (trust us). Having a visual that stands out increases the chances viewers taking notice of it.

10. Make Sure You’re on Business Profile.

Professionalism comes into place here. Having a business profile on Instagram allows audience to get easy access to your email, website, or contact number within one click. Convenience is key!

Singapore Budget 2018 – Streamlining Productivity Grant Schemes and Government Support to Foster Pervasive Innovation

weisian — Fri, 02 Mar 2018 10:10:11 +0000

Budget 2018

Delivered on 19 February 2018 by Finance Minister Heng Swee Keat, Budget 2018 laid out the strategic financial plans that positions Singapore towards a better future. He identified the 3 major shifts that Singapore should prepare for in the coming decade, mainly the shift in global economic weight towards Asia, the emergence of new technologies, and the ageing population. Budget 2018 will lean a strong stance towards developing a more vibrant and innovative economy, building a smart, green, and liveable city, continuing to foster a caring and cohesive society, as well as planning ahead for a fiscally sustainable and secure future.

Developing a More Vibrant and Innovative Economy

Mr Heng stressed on the accelerated hike towards change and greater competition. To counter it, the government will enhance efforts to support firms in their innovation journeys. With the accelerated hike in change and greater competition, businesses across sectors should incorporate innovation by leveraging on new technologies to strengthen their competitive advantage. To back this up, the budget will lend support to firms who wants to bring forward their value chain – be it buying new solutions, building their own, or partnering with other corporations to co-creative innovative solutions.

Buying New Solutions

The budget will launch a newly crafted Productivity Solutions Grant (PSG), assembled with existing grants that supports the embracing of pre-scoped, off-the-shelf technologies. The PSG provides funding support of up to 70%, where businesses can apply for it through the Business Grants Portal (BGP) from 1 April 2018 onwards. A comprehensive guide on the application process will be provided on BGP’s website, along with a list of suitable devices or solution providers relevant to their field of business. As the expiration of the Productivity and Innovation Credit (PIC) scheme approaches, tax deduction for licensing payments will be raised to 200% and capped at $100,000 for licensing payments per year. This benefits businesses, especially the smaller scale, as it provides them the flexibility to allocate more funds to dive into innovative angles.

Building Their Own Innovations.

Tax deduction for Intellectual Property (IP) Registration Fees will also be increased from 100% to 200% to help businesses safeguard their intangible assets, also capped at $100,000 per year. In addition, tax deduction will be raised from 150% to 250% for qualifying expenses incurred on Research & Development conducted in Singapore. Click here to read more about tax amendments.

Partnering to Co-create Innovative Solutions.

The Open Innovation Platform will be piloted this year. It is a crowdsourcing platform that intends to bring a closer gap between research and commercialization by pairing firms who are looking for solution providers with the right partners. The platform allows them to form a collaboration for potential ventures, at the same time simplifying and minimizing the firm’s limitations towards plans for innovations. Read more about it here. Interested parties may visit Budget 2018’s site to get a full review of the budget speech. You may also view this site to watch its broadcast.

Top influencer marketing trends to look out for in 2018

weisian — Sun, 11 Mar 2018 07:10:53 +0000

Increase in influencer marketing

More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns and attention catching programs, agencies dedicated for client campaigns are now attempting new strategies to continue maximising their profits and workload.

Old school tools will still be popular

Humans are visual animals, and we expect this video media to continue growing this year. With more brand based visual artworks, we will see more creativity flourish in content creation this year.

Facebook

Just like how Facebook introduced Facebook Watch, in an attempt to compete with Youtube. Users can now upload videos directly onto the platform!

You need to build a long-term relationship

One thing about influencer markerting is that you are selecting people to represent you. It is very important to keep a friendly relationship with your influencers. Both mega and micro-influencers have different influences, mainly outreach and engagement. Depending on your campaigns requirements, select the one that fits the best for your company.

Why followers follow influencers?

As an influencer means being open and receptive about yourself on these platforms. Audiences follow and recognises brands/products these influencers endorsed. This fast-paced society is definitely quick to decide if this influencer is worthy of a follow.

Influencer marketing industry

This means that the industry is slightly saturated and as more brands start to seek their serves, influencers and followers do get bored, and methods such as giveaways are implemented to engage and increase followers. But this is usually a short term plan, which does not help to achieve the main goal in the long run. Brands and public-relations agencies have to think of other unique incentives to keep engaging the influencers.

What should brands do when selecting influencers?

Brands should also consider analysing influencers before choosing them as they represent your brand. Building long term friendships with influencers who have experience with the brand will strengthen trust for both parties.

Trends to look out for

As more people create their own selective viewing experience through their phones, this influencer marketing industry will continue to evolve to best suit viewers’ needs.

Customise and analyse

With more customisation and measurability, this growing field just might develop it’s own personality. The idea of influencer content creation is likely to become more desirable and their power to persuade will be more convincing. Comparing commercials with influencer content, the latter has proven to be more cost-effective.

Advancements in technology

Technology is changing faster than before, and there goes the drop in prices. With previously expensive equipments and resources only available to professionals, now influencers have placed their commitment to generate good quality content. These content are usually determined by numbers, and with high digits come growing markets and audiences.

Effect of creating content

Why is content creation so strong? Statistics have proven that two-thirds of internet people trust online opinions. These visuals created by influencers cater to niche groups of viewers, and this tend to feel like a true recommendation from a friend. Whatever is the focus this 2018, brands can consider influencers to help them extend and amplify their outreach. Savvy brands have already started and are on their good progress. The rest, therefore, have to act really fast before the good ones are all taken up!

Tracking of ROI for Influencer Marketing Campaigns

weisian — Sun, 11 Mar 2018 12:30:30 +0000

How to Measure Influencer Marketing Campaigns using 5 Analytical Approaches

Establishing the Campaign Reach via Followers, Post Impressions, and Referral Traffic

Reach is an essential ROI element for any influencer marketing campaign. We certainly want to see how far our brand message has travelled. The more reach our influencer marketing campaign has, the more potential sales you can net. Measuring an influencer’s reach will allow us determine how many people potentially saw our brand’s message. To examine influencer reach, we can measure the following key performance indicators (KPIs):

Followers: The number of fans or followers an influencer has
Impressions: The number of times your brand message gets in front of your target audience
Traffic data: The amount of traffic an influencer is driving to your site

We can get this data from the social media profiles, as well as any tools that read social metrics. inorder for us to see the info at a glance, we can create a dashboard or spreadsheet of our social media metrics. A dashboard or spreadsheet can help you understand the reach achieved through an influencer campaign.

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Measure the Campaign Engagement via Clicks, Likes, Reactions, and Shares

When your influencer campaign goal is engagement, you can measure not only the number of engagements but also the cost per engagement (CPE). Influencer engagement essentially indicates the future of your brand loyalty among consumers and is a powerful way your brand can track long-term ROI. To measure the engagement an influencer brings to your brand, track these types of engagements:

Reactions: Facebook recently modified its algorithm to give greater weight to reactions. Facebook perceives reactions as requiring more effort, therefore indicating sentiment better than a basic like.
Shares: Shares indicate quality. If people recommend your content to their friends and family, they’ll recommend your products and services, too.
Clicks: Clicks measure the interest level of your target audience, but you also want to have a good balance of clicks, likes, and shares.
Likes: Likes will generate more buzz around your content and can boost your content’s ranking on Facebook, too.

When we run an influencer campaign to generate engagement, track engagements to measure our campaign’s ROI.

Comments: A high number of comments on influencer posts indicates that our customers or potential customers like the post content.
Brand mentions: Mentions are a great KPI because we know our content is being discussed and our brand amplified.

When we are tracking the engagements of our campaigns, we can then track CPE, which measures the money invested per click-through, like, comment, and so on. The CPE metric allows us to understand how consumers are reacting to our brand, and not solely to our products or services. Moreso, CPE isn’t simply about immediate sales, but also the customer relationship moving forward. How do we calculate CPE? Divide your total ad spend by the number of engagements. (Use the online calculator. ) Alternatively, using a marketing tool such as BuzzSumo can also give us an excellent overview of how well our influencer posts are doing. For example, with BuzzSumo, enter the URL for our site or a specific blog post to view its level of engagement. BuzzSumo shows us Facebook engagement and shares across different social media channels. Tools like BuzzSumo are always being used to view engagement data for specific posts.

Calculate Target Audience Growth via Google Analytics’ Audience Overview Demographics

When we choose an influencer in our niche and produce content relevant to our brand, our impressions will be targeted to that niche. To ensure that an influencer fits our target demographic, we can check out any potential influencers’ using Google Analytics. Once we’ve partnered with relevant influencers who have a following that matches our target audience, don’t stop tracking our demographics. Use this target audience KPI to our advantage. Check the Google Analytics Demographics report to ensure that our brand message is reaching the right people making sure that the influencer’s following matches our target demographic. Measuring our influencer’s grouping when it comes to our target audience allows us to make crucial changes to our strategy by maximizing our ROI. An influencer who understands our audience well will collaborate with us to create content that elicits engagement and makes a lasting impression.

Quantify Social Leads via Google Analytics’ Acquisition Overview Report

Boosting visibility by having a more engaged target audience is fantastic; however, it’s important to keep our ROI in mind. We want our influencer marketing campaign to generate leads to turn potential customers into buyers. How many of our engaged followers are ready to buy our product or service? To maximize our ROI, we need to identify the influencers and marketing channels that are generating the most leads. For instance, if we’re getting more leads from Pinterest and fewer on Twitter, have our influencers to produce more quality content for Pinterest. This will allow us to maximize our influencer marketing efforts by rechanneling our content to the platforms that work best. How do we measure this influencer marketing ROI? Google Analytics is a fantastic place to begin. Go to Acquisition and then Overview to see your traffic channels. Next, in the list of traffic channels (Social, Organic Search, etc.), click Social. In Google Analytics, go to Acquisition > Overview > Social. We then see a list of your leading social media channels. From there, we can evaluate the social channels that are generating the most potential leads from our influencer marketing campaign. In our Google Analytics, see which social channels are generating the most leads from your influencer marketing campaign.

Analyze the Origin of Sales via UTM Parameters

Powerful influencer marketing campaigns generate sales, which is the biggest ROI brands expect to see from their influencers. By using affiliate links, promo codes, and UTM parameters to help measure whether an influencer is generating a worthwhile number of sales. Generating affiliate links for our influencers is the simplest way to examine our ROI in terms of sales. Influencers will receive a commission for driving customers to our site via these links. Also, affiliate links showcase click-through rate (CTR) to your site, the number of sales, and the average value of each purchase. For instance, Instagram influencer Renee Hahnel shares a Drink Evolve discount promo link in her bio. Promo codes are another great way to measure an influencer’s impact on sales. When we designate promo codes for an influencer, our KPIs can go beyond sales. When customers use the promo code listed in the content, we can also track their future purchases, too. Using Google Analytics Campaign URL Builder, you can add UTM parameters to URLs to track our influencer campaign in Google Analytics. We then receive data about the site where the ad appears, the campaign name, keywords used, and more. Add UTM parameters to URLs so we can track our influencer campaigns in Google Analytics. We can evaluate our influencer marketing campaign’s impact in many ways. To choose which measurement is right for our influencer campaign, know our objectives for each campaign. Branding KPIs might interest large companies like Disney, whereas a small business might focus on generating direct sales. What you track depends on your goals and how the campaign is measured.

Measuring of our own ROI on influencer marketing

How you measure your own ROI on influencer marketing depends largely on our objective. Although many marketers look first at sales, there are many other benefits to influencer collaborations that can ultimately drive sales. For a brand looking to enter a new market, for example, visibility can become more important than sales tied specifically to that campaign. Likewise, a brand looking to reshape its image can measure success in terms of positive engagement. Other brands are simply looking for content to feed their social campaigns, EDMs, blogs, and style pages. These brands will all approach their ROI differently. There are four ways to measure ROI based on different objectives. Goal: Visibility Whether we’re promoting a new brand or introducing a new product, sometimes our primary goal is visibility. For these growth-oriented campaigns, our return on investment is the number of new potential customers who become aware of our brand through the campaign. For our true ROI, it’s important to ensure our impressions are targeted. Influencer marketing allows us to reach the consumers most likely to shop our product by selecting bloggers who closely align with our target audience. We allow brands to see the Google Analytics data from many of our bloggers, which gives them a clearer picture of their demographics and suitability. Goal: Engagement The cost-per-engagement (CPE), measured in terms of dollars spent per “like,” comment, or interaction such as a video view or click-through, is a valuable metric that brands can use to measure long-term return on investment, since engagement is a good indicator of how consumers feel about the brand, not just the product. In many ways, the engagement metric goes beyond traditional measurements of ROI, which track immediate sales earned from a single campaign, to measure the likelihood that viewers will become brand loyalists. We have seen the CPE for collaborations reach as low as $0.01 (one cent), demonstrating how cost-effective strategic influencer marketing can be. CPE has become a key measure of success for influencer collaborations, as it takes into consideration the value of a consumer’s long-term interest in the brand, not just their interest in an immediate sale. Engagement can include clicks to the website, likes, comments, video views, the number of sales repins on Pinterest, retweets on Twitter, and shares on Facebook, among other social interactions. Goal: Content Content is another benefit of influencer marketing that brands often overlook. Negotiating image rights to an influencer’s content are often far less than the expense of coordinating a photo shoot, and we have the added benefit of a third-party endorsement. This makes content a powerful return on investment, both in terms of savings on the in-house content creation and the sales potential and reach generated by the influencer collaboration. Another very valuable use of the content is for email campaigns (EDMs). Our clients report seeing a much higher level of engagement, click-through-to-purchase rate, and average order value on EDMs when they include lifestyle content and imagery from bloggers than from EDMs with brand content alone. Goal: Revenue Now let’s talk about what people usually think of when they hear “ROI.” How do you know what your influencer marketing campaign has returned in terms of revenue to your bottom line? How can you measure your revenue earned versus dollars spent? This is actually easier to track. Here are four ways to measure your return on monetary investment.

Affiliate Links

Combining our influencer marketing campaign with affiliate marketing is one of the simplest ways to track our ROI in terms of dollars earned directly through influencers. Generating a unique affiliate link for an influencer allows us to track online sales made through their social channels and blog posts. Influencers typically receive a commission from these sales. These links will also provide data around the number of clicks to the brand’s website, the number of sales, and the average order value for those sales. It’s important to remember that affiliate links do have some tracking limitations. Sometimes a purchase can occur as many as 90 days after a shopper sees a product on an influencer’s site. Since the cookie duration for affiliate links is normally just 15–30 days, if that shopper buys the product online or in-store, you won’t be able to trace the purchase to influencer content, even if that was what drove the sale.

Promo Codes

Custom promo codes allow us to track the impact of our influencer campaign beyond immediate sales. As mentioned above, not all consumers will make a purchase immediately upon seeing an influencer’s post, even if the content ultimately inspires their buying decision. In this sense, affiliate links only reveal part of our ROI. Promo codes help us track “down the line” purchases spurred by influencer marketing. Most e-commerce sites like Shopify or WooCommerce will allow us to generate promo codes easily that we can provide to our influencers.

Google Analytics

Google Analytics is another incredibly powerful tool for tracking online sales. By setting up an “Event” goal, we can see which of our online customers visited our e-commerce site from an influencer’s blog or social channel, giving us a reliable assessment of ROI on e-commerce sales. Working with an Influencer Marketing platform like Shopping Links, you can also see this important metric in the overall results. Our results page also shows us how many people visited a blogger’s website while they were promoting your brand.

Isolated Marketing

Isolated marketing is a way to measure an influencer’s impact on sales no matter when or where the purchase takes place. With this method, we select a special “test” product that, for a period of time, we promote only through influencer marketing. Isolating our marketing efforts allows us to track sales throughout the entire funnel, including in-store purchases. Our test will also give us a complete picture of our consumers’ buying behaviour, from which we can better gauge the total sales were likely to generate from influencer marketing in future campaigns. The above examples of ROI demonstrate some of the ways to measure influencer marketing’s impact, but they are by no means complete! Influencer marketing also provides the intangible benefits of a third-party endorsement and an SEO boost from the number of organic conversations (and links to your website) taking place around our brand. Although there are many ways to measure the success of influencer marketing, any individual measurement of ROI is only a piece of the overall value. We should encourage brands to spend some time identifying what is most important to their sales and marketing function, and from there, determine the platforms and tools that will help them to clearly articulate and measure the return they are getting from their spend and effort.

6 key performances indicators to Track Influencer Marketing ROI

Did we improve our Visibility?

Whether branding is our primary or secondary goal, it is still extremely important. It is of particular importance when promoting a new product or brand. To measure this metric, we need to consider two things:

The number of people (new) who became aware of our brand as a result of this activity
The number of people who are already aware of your brand but this campaign has reinforced value

How to Track: Firstly, make sure we are choosing the right influencer for our campaign. We are going to measure impressions, so it is important that they are targeted. We need to track and monitor impression data on each post, on each channel consistently. If our influencer has a blog post or other channels, take the visitors to this into consideration as well. We can track this by analysing website visitors while our campaign is running (with Google Analytics). New visitors to the site and return visitors is a good place to start. Then look at sales data, are these sales from our campaign new or repeat business? Over time we will build a lot of data and an accurate picture of the ROI and value our campaigns deliver. Most social media channels will give us the number of impressions or reach of our campaign, for a really cool tool to measure Instagram impressions, check out Simply Measured. This chart from the Simply Measured Instagram Hashtag Report identifies one brand’s top month for impressions over a given time period.

Did our Posts Drive Engagement?

This has become a key metric for influencer marketing. We are not focusing on likes or comments, rather the whole spectrum of engagement: Shares, comments, likes and clicks. This gives a great overall view of the impact your campaign has. How to Track: CPE: The best way to track and measure is the cost per engagement (CPE) model. This will give us an idea of the cost of each engagement and help to determine ROI and justify future campaigns. The formula to calculate the CPE is really simple, check out this CPE Calculator from The Online Advertising Guide Engagement Rate: There are two methods to calculate the engagement rate of an influencer marketing post: Engagements / The number of impressions (reach) = Engagement Rate Engagements / Total Followers = Engagement Rate Source: Simply Measured

Was it Quality Content?

The content and quality of content is a deliverable often overlooked in influencer marketing campaigns. The goal of all influencer campaigns is top class content that will deliver results. This content can be reused on our website, remarketing and for email campaigns. It also benefits to re-use the endorsement and referrals garnered. How to Track: Firstly, we need to ensure ours negotiate image rights to an influencer’s content for your campaign. This can work out more cost effective than graphic design, photographers, creative agencies and in-house resources. Ensure we keep a record of all content derived from influencers and use it in marketing campaigns going forward, our analytics will tell us what is most effective and the long-term benefits.

Did We Increase your Referrals Traffic?

Visitors to our website can be classed as direct, organic or referrals. The important one here is referrals, using Google Analytics we can determine how many visitors we got, who they are and what link they clicked on. This will give an indication of the success of the influencer campaign, both short and long-term. How to Track: Custom build reports in Google Analytics to track and monitor visitors from influencer campaigns. This can give us valuable data on customer behaviour and track as far as conversions and re-visits. This is a good KPI to measure loyalty won through influencer campaigns, for example, if someone visits our website after clicking a link on Facebook, they don’t buy anything but visit 10 more times before making a purchase. We can track this and credit the acquisition to our campaign.

Did we get New Followers?

Possibly the simplest KPI to track and measure, this gives an indication of the success and impact of an influencer campaign. How many new followers you have as a result of the campaign. How to Track: Take an accurate count of followers and likes on your social media pages the morning of and in the days following our influencer campaigns. Calculate the number of new followers for example in week 1 when we didn’t have an influencer campaign running versus week 2 when we did. Don’t worry, all of the Social Media provide Analytics that will give our daily follower growth. Take for example the Facebook Insights Tool:

What was our Conversion Rate?

Business owners and leaders generally think of revenue and conversions when discussing KPIs and ROI. The big question, how will this impact the bottom line? According to McKinsey, consumer to consumer, expert to consumer and celebrity to consumer generate more than double the amount of sales when compared to other forms of paid marketing. Influencer marketing campaigns can and will be judged on the revenue they generate for the company. How to Track: Sales Performance: This is a quick and easy way to get an overview of the campaign success. Assuming we are tracking past sales, compare this to sales during and after influencer marketing campaigns. If it has been successful, the results will speak for themselves. Google Analytics: We need to set up influencer campaign specific goal tracking and conversions through Google Analytics. The types of triggers to track include campaign activity, landing page visits and link tracking. With this, we can track the buyer journey, potential drop-offs and get actionable information for the next campaign. Trackable Links: Using customised, shortened links makes it easy to connect with Google Analytics and track visitors and ultimately sales. Use a platform like Bitly to implement this. Segment influencer content, channels and posts to create detailed, accurate reporting.

Top instagram updates: 2018 edition

weisian — Sun, 18 Mar 2018 13:29:03 +0000

Instagram updates in 2018

Hello instagram lovers! New year new me right? The instagram team have also decided to revamp instagram to provide you with a better experience than before. Starting 2018 with a bang, here’s new updates we super love!

G I F s

Do you feel like there’s something missing in your snaps?? Instagram has recently partnered with Giphy to provide users that something extra! With the new cute animated GIFs, here’s what you have been missing. You can find them at the same place with the other sticker options. Here’s a tip: The gifs on the first page is usually those in trend! You can always it the search bar to find the perfect fit. Do you think this collaboration has gotta be the best yet? We do!

FONTS

Don’t you like the freedom Instagram gives you? Now with more fonts, you can better suit them to your stories. Cute, fun, typo, these insta fonts got it covered. Remember to update your instagram and try them!

Type only stories

Got some nice quotes of poems? Or you simply just wanna see something but you need a matching photo? Now you don’t have to find a perfect picture for your background anymore. This new instagram story feature appears right at the bottom of the screen. Alongside other options like boomering, live, handsfree and more! At this function, you can simply type out anything. You can choose to coordinate the colours of the background too! :) This new feature is something like Facebook’s status update. We can expect to see more customisation options in the future! Like more fonts, more background and colours! This new feature is a fun way to add more personal touch in your stories. It can be a very handy function for both brands and direct messages dialouges! For example you can simply use it to make an announcement, share a discount code. This new function makes the process of sharing quicker and so much easier than before.

Keep your memories for more than 24 hours

They can be memory of a lifetime now. You can now keep them alive on your profile as story highlights. The best part is… you can customise them! Based on the themes, you can name them and assign your favourite cover photos to them. If you don’t want them in the limelight, you can still watch them through your archives!

Stories Archive

This new functions saves all your stories. It’s something like a cloud function, where it’s automatic after 24 hours.

Show more with full sized images

Do you hate it when you have to crop your photos so it’s perfectly squared? And then there’s just that something missing from the photo. WIth great power in this new function, you can add portrait or landscape photos onto your feed with the perfect fit. You are no longer confined to the square fit, and it’s really up to you to find the perfect fit. Here’s how you can enjoy this freedom: When you upload a photo, check out the bottom left. Tap and untap to square or unsquare your photos. Tip: try it out on various styles and find out which engages the most with your audience. Keep an eye on the likes and comments to compare!

New activity status

You know last seen on whatsapp? Yeah now Instagram has it too! As we know instagram has been building on its messaging functions. Now on your direct messages screen, you can see when the people whom you have last chatted last used Instagram. Creepy or cool? This new option is a default instagram function. You can choose to off it, and same goes for instagram, if you disable it, you won’t be able to see the same info for anyone else. This function is available across Android and IOS.

Paid partnership features

We don’t have to emphasis on the power of influencer marketing now. That’s why many brands have aligned with online influencers to reach their target audiences. The controversy of instagram advertisments has attracted a lot of attention. In light of this growing partnership, instagram has rolled out a new paid partnership tag function. Influencers can now disclose their paid posts on the top of their posts (where location tags will be at). This feature is essecntially a branded content tag tool. This is easy for both brands, content creators and customers to identify posts and make purchase decisions. Beyond this, this feature offer an indirect benefit for brands, where they can now gather more impressions online. Why? With this new feature, people will see “Paid partnership with (brand)” at the top. As a result, users will see your brand’s name at the top while scrolling their feeds even if they don’t tap on the tags. This makes it easy for you to build brand awareness, and brand recall in the future.

Future of social media

Customisation may just be the future to meet the exact needs of various users. We will be sharing more exciting new insta add-ins along the way! Currently, which ones are your favourite? Remember to stay connected with us!

Kobe Raw - Interview Influencers

weisian — Thu, 22 Mar 2018 15:46:31 +0000

Featuring Influencer - @odessaling

As influencer marketing is getting more and more popular, are you interested to find out more about the life of an influencer? In this Kobe Raw, it is the best opportunity for you to understand the life of influencers. In this article, the featured influencer is @odessaling. Let's find out more from her in this short article.

What does being an influencer mean to you?

To me, I think being an influencer has a much deeper meaning besides simply taking instaworthy pictures. They are advocates who entail a great responsibility for their social media content and their audience.

Do you face any challenges being an influencer?

I think one of the biggest challenges would be to curate content that is genuine and sincere to my audience and friends. Sometimes, this line can be blurred because of certain requirements for the collaboration with brands. However, as influencers, I feel that it is of most important to provide your audience with the most sincere feedback. Hence, I would try my best to be objective yet truthful at the same time.

Share one interesting aspect of your influencer journey.

As I started to be more open to my followers, they are more open to me as well. Sometimes, I get random comments and PMs about them asking me some travel information or tips. I would always try my best to answer them. Recently, I went to Liverpool to watch a football match and this person actually pm-ed me asking me to take a picture of his name with the stadium as the background. So I thought why not and I did! I wrote his name in my phone and took a picture for him with the stadium as the background. He was super thankful and happy. Even though I did not do much, but I felt so happy that I made someone else’s (a complete stranger) day. The power of social media 🤗

How is your experience working with Kobe?

Working with Kobe is great. The campaigns I usually receive from them are suitable for me. And the whole process of working with them is quite intuitive, from knowing the payout, the campaign details and the submission of the posts. I would say everything is very transparent between me and them. I really enjoy working with Kobe. We will be updating Kobe Raw for you to find out more about the influencers. Stay tune!

How influencer marketing redefined marketing

weisian — Fri, 23 Mar 2018 01:22:06 +0000

Evolution of influencer marketing

Started from the gradual invasion of social media into our daily lives, traditional word-of-mouth marketing has now taken a digital approach. Here we explore exactly how influencer marketing has redefined marketing. We have also included some tips for brands to improve their influencer marketing.

Main reason driving influencer marketing

Content and outreach

With influencer marketing, consumers are given a choice to follow the personalities that best suit them. Influencers then develop content that best suit their audiences to sustain their following. Engaging and unique content created by online personalities are usually definied by engagement and followers.

Here, we have some common approaches to engage your audience.

*This list may not be representative!

Funny

Here we have @sgag and @youtiao666 where they offer witty local humour that has garnered attention on instagram. This “funny” approach is really what makes them different in the marketing game. Instead of the usual review, these accounts make cute memes or have indirect captions to drive purchase decisions. Although this approach may not be the safest option to get followers, but it definitely leave a lasting impression.

Aesthetic

Visual aesthetics is extremely important. On Instagram, your feed is really what represents you. People search for you through a special username, so remember to get one that’s easy and representative. Then the next step is working on your feed. Colours is one important consideration. Here we have @darylaiden doing aesthetics right with a super colourful feed. The type of colours that doesn’t pop and shock you too much from your screen. The colours reflect the energy of Daryl!

Foodie

Any food instagrammers that you really think slayed #foodporn hands down? Here we have @sweetsamsations and @crystal_wee that rocked the minimalist side of food photography. *slurps, salivation is guaranteed!! Check them out!

Real

There we have influencers that share their personal experience through their accounts. How do you spot a sponsored post without the #sp? @cheserland is a cute mama that always share her homecooked recipes and mummyhacks! @bongqiuqiu also always shares about her personal experience in her captions along with products she’s sharing… It’s really a skill to be this convincing!

More micro-influencers are joining in

The most influenced crowd would be the millennials. The power of micro-influencers on social media marketing is definitely improving as consumers are more willing to purchase products endorsed by a non-celebrity. As we all know that these online personalities are doing an advertisements, but we never fail to check the products out! We have influencer Bong Qiu Qiu, where she often documents her daily life on social media. Her advertisement is a combination of her personal experience with the relevant information. This makes it easy for consumers to relate. This is really why influencer marketing is changing marketing. Instead of a direct “I am promoting this product”, paid advertisements is redefined into organic content through influencers. Looking at the amount of sponsored posts, it is enough to show the power of influencer marketing. Brands often look at the quantity instead of the true value of selecting influencers.

Here are some tips:

Set realistic deadlines

Either you go direct to an influencer or through an agency, always remember that good content planning requires substantial planning. Always plan your campaign ahead, and communicate with the relevant personnel in advance. Good planning will bring forth interesting content. By doing this, you also avoid misconceptions and miscommunications!

Do it the natural way

The best approach is to relate with the audience. Show them how your product/services can solve their problem without pushing too hard. Sometimes, the message brought across is easily recognised as an advertisment, which will be deemed less trustworthy. Always take the subtle and natural approach.

Plan well and communicate frequently

If you have decided to run a campaign, plan it through. Always remember to have several back up plans for unforeseen circumstances . It may not be easy to engage influencers as this market is saturated. Compromise and make sure that this partnership ends on a good note. It is always good to build healthy relationships with online influencers as you may need them in the future.

Word of mouth marketing still the most credible in SEA

weisian — Tue, 27 Mar 2018 04:06:01 +0000

Living in Southeast Asia (SEA), what is credible word of mouth to you?

Word of mouth (WOM) marketing is organic marketing from people that you trust and/or know. To continue strong in marketing, especially in south-east Asia (SEA), you need to know this.

How do you continue to be the most trusted source of advertising?

Here we have Nielsen Global Survey to guide you into the consumer’s circle of trust. They found out that WOM advertising continues to be the most credible.

Nielsen Global Survey

They polled a total of 30,000 online respondents across 60 countries in 2015.

SEA results for Word of Mouth recommendations

The unison result across SEA shows a high level of trust in WOM recommendations (88%). Breaking down, we have the Filipino consumers leading at 91%. WOM endorsements (a common form could be social media marketing) gathered the highest increase in approval across Vietnamese consumers (89%), followed be Indonesians (89%), Malaysians (86%), Singaporeans (83%) and Thais (82%).

What is the best way to reach your audiences?

Combining WOM recommendations together with the power of television and digital advertising is the highway track to your consumer. Mastering the art of WOM online can result in quicker and faster reach. Through influencers, brands can widen the circle of trust to get their message across.

How to do digital marketing correctly?

Now in this digital revolution, trust is fragile. It is always important to practise transparency and accountability for your brand and advocates. 71% of respondents actually indicated that they trust online consumer opinions.

Traditional advertising lives on

Although the increase of online formats has not eroded trust in traditional (offline) paid channels. Traditional offline channels (television, magazines and newspapers) continue to be among the most trusted forms of paid advertising in SEA. Nearly 8 in 10 consumers indicated their trust in television ads — all above or consistent with the global average of 63%.

Indonesia (79%),
Thailand (78%),
Philippines (75%),
Vietnam (69%),
Singapore (64%),
Malaysia (63%)

Overall, 70% of Southeast Asian consumers continue to trust ads in magazines and 69% in newspaper ads.

Is traditional marketing still of value?

While digital forms can present considerable advantages like focused campaigns with more creativity, moving away from traditional advertising such as TV is a bold move for any marketers. The best mix of offline and online channels yield the safest results.

Tax on Social Media Influencers

weisian — Tue, 27 Mar 2018 15:44:14 +0000

Tax on income earned from social media platforms

Did you know that there will be a tax on social media influencers? The income received from blogging, advertising & activities performed on social media platforms will be taxed. Payments in exchange for services performed by social media influencers can take the form of money, goods or services. Social media influencers will not be required to declare non-monetary benefits if the following two conditions are met: (a) The product/service is given to them on an ad-hoc basis for one-off consumption or testing; and (b) The value of each product/service received does not exceed $100. If the value of the product/service exceeds $100, the full value of the benefit should be declared and be subjected to tax. The $100 threshold does not apply to non-monetary benefits received by social media influencers. This is only applicable if it is a recurring supply provided over a period of time.

Q&A for Tax on Social Media Influencers

Here are some questions and answers that you might be interested in. Q: I am writing out of passion/as a hobby and do not receive much income from it. However, I receive sponsorship products occasionally. Am I considered to be carrying on a trade or business? A: In general, blogging as a hobby is not considered a business. However, if blogging activities are performed repeatedly or habitually in exchange for monetary and non-monetary benefits such that the annual net business income earned is more than $6,000, this income should be declared as self-employed income. Q: If I work full-time as a salaried employee and part-time as a blogger/youtuber, will the income earned on part-time basis be subject to tax? A: Yes. The income you have received from blogging / advertising will be assessed as self-employed income if you are carrying on a trade or business as a blogger or YouTuber. Q: I received a blogging fee as well as sample products/services for my review. Are these sample products/services received taxable? A: Yes. However, you are not required to declare the benefit if the sample product/service was provided to you on an ad-hoc basis for one-off consumption or testing; and its value does not exceed $100. Where the value exceeds $100, the full value should be declared. If you are interested to find out more, you can find more details and questions here.

Credibility of most paid online mobile advertising grows in SEA

weisian — Sat, 07 Apr 2018 14:07:32 +0000

Where do you stand in paid online mobile advertising?

There’s one great one to direct more traffic to your website, increasing chances for business. And that’s through paid online mobile advertising. How do you make sure you are getting the maximum of what you are paying? It can get expensive quickly if you do not make sure your advertisements perform the way you expect. Here’s some statistics to understand your consumer better in order to get the most bang for your buck.

Search engines ranks first in credibility for search

Among online paid ads, search engine paid ads rank the highest credibility with almost 6 in 10 consumers placing trust in this channel. The rank are as follows:

Thailand has the highest trust score (63%)
Indonesia (61%),
Philippines (56%),
Vietnam (55%),
Malaysia (46%), and
Singapore (46%)

Credibility of social and video networks

The average credibility falls around 53% and 52%. 6 in 10 Thai consumers (60%) say they trust ads delivered through social networks, as do consumers in the Philippines (59%), Indonesia (54%), Vietnam (48%), Malaysia (47%), and Singapore (44%).

Increase in trust for online video advertisements

Trust in online video ads increased in four out of six markets in Southeast Asia. The 4 countries Philippines and Thailand both leading the way at 56%, Vietnam and Singapore at 47%. Indonesia and Malaysia reflects decreasing numbers.

Online paid banner advertisements

Online banner advertisements started in the earlier days of technology. While less than half of the consumers in the Southeast Asia trust online banner ads (47%), mobile advertising (45%), both exceed the global average of 42% and 43% respectively. Trust by Southeast Asian consumers in mobile text ads is at 35%, a point less than the global average.

The winning advantage of online marketing in Southeast Asia

The Nielsen report also revealed that although trust and action are clearly linked, credibility is not always a prerequisite to purchase intent. In Southeast Asia, action exceeds trust across the 19 advertising formats in the survey. Respondents that trust the recommendations of people they know claim they take action on these opinions majority of the time (91% vs. trust at 88%) while self-reported action for branded websites and ads on TV are at 81% respectively. Formats which earned lower trust levels can be extremely effective in driving consumers to the point of purchase. This is particularly true for online and mobile formats.

Online and mobile advertisements (ratio of trust to action)

ads on social media (53% trust; 72% take action,
text ads on mobile phones (35% trust; 54% take action),
ads served in search engine results (57% trust; 74% take action),
online banner ads (47% trust; 63% take action),
ads on mobile devices (45% trust; 60% take action),
e-mails that respondents signed up for (62% trust; 76% take action), and
online video ads (52% trust; 65% take action).

4 Tips for influencer marketing for food marketing/F&B industry in 2018

kenzie — Fri, 13 Apr 2018 07:43:34 +0000

Food Marketing is a shark infested ocean.

The field of food marketing is hyper competitive that it only takes one sub-par ad, to lead your marketing budget to waste. This, along with the fact that traditional methods for food marketing just aren't effective as before. So how are you going to make it out of this ocean alive? Remember that time when your friend posted this food post on Instagram? This thought runs through your head instantly: "Wa I must try this" Well, you're not the only one. 9 out of 10 consumers trust content that is user generated over traditional channels. I am going to show you how to use this content successfully. But first, let's understand F&B marketing:

Marketing is very different in the F&B Industry

Imagine you seeing a promotional effort from an interior design company. Credit: zyon interior design Even if you are a home owner, the call-to-action(CTA) is may not immediate. You will need to plan and get everything sorted out before you approach an interior designer. Remember these?: Credit: Burger King Coupon Before you know it, I'm already at Burger King. The need and actionable for food is just so fast. You need to eat, and a simple coupon like this can drive people to stores for the next meal. Now that we understand this need, how are you going to spark thoughts in your consumer? Let me share a comparison of strategies:

Using Ads vs Content Marketing

One of the most common promotions in the F&B industry is the use of coupons. Lets have a comparison here: Credit: Texas Chicken Singapore If you are a fan of Texas Chicken, this coupon would definitely get you on a cab and head on over before the coupon expires. However, if you're not or relatively passive toward it, you will just drop it in the next green bin you find. Now feast your eyes on this: If you're a Texas Chicken fan, you'll already be salivating. But now even if you're not, you may be thinking: "Is it that good? Maybe I should give it a try" This is the impact of content marketing, the ability to convince through the left jab of imagery, right hook of captions and that finishing clothesline of the CTA. This soft selling not only secures loyal fans but also persuades prospects to give it a go. You can also understand more about the key to content marketing here. Great stuff right, but of course there are challenges:

The Challenge of User-Generated Content (UGC)

Scrolling past the food image that your friend posted, you stumbled upon their caption. "Their meat is 100% fresh and is imported every morning from New Zealand, you can't find another out there..." What a turn-off. Just another sponsored post. This is the issue many food marketers face but not realize. That their content is just too hard-sell. It's too ad-like, it just won't work for the mass audience. So how are we going to do this right? Here's the way.

Food Marketing using Influencers

We all know how influencer marketing is redefining marketing: Influencer marketing is not something uncommon when it comes to food marketing. But, let me show you how to do it right.

Use Influencers/bloggers that are relevant

Remember earlier this year, MOF used influencers and it caused the biggest hu-ha which spread all over the news. The biggest lesson we can learn from that, is use relevant influencers. The influencers that were engaged for that campaign weren't bad influencers. In fact, they all had good profiles and quality outreach. The key thing was that they weren't relevant. They were not profiles that talks about political and government affairs. Hence when their posts went up, it sparked a lot of controversy. Here's an example of a relevant food marketing campaign: Fragrance is a family oriented brand, and @cheeserland 's profile just screams family. She really brought not only about their food, but also talked about the values of the brand. This successful pairing was also reflective in her engagement, garnering up to 1,592 likes! But this relevancy isn't the only thing.

Allow Influencer/blogger's style to flow

RedMart wanted to redevelop the perception of the freshness of groceries bought online. Right off the bat, you'll see RedMart groceries in the post. But as you go along, what you will see is how Alan describes his story. Well you also say Alan is big fan of fish, with his multiple fish posts. This particular fish thou, garnered 788 likes, 400 more than his usual. Most food marketing involves controlling the content and taking the food influencers/bloggers out of their style. This often means that not seeing how the consumer perceives the post, resulting in a very ad-like post, leading to a swipe away of the post.

Conclusion

So, are you going to fall to the jaws of this food marketing ocean with traditional methods? But those who use influencers/bloggers for their food marketing often don't keep these two points in mind, crashing before they reach the shore. Be the kind of brand that people "must-try" and save your post. "Psst... here's an insider guide on how to work with influencers" Alternatively, Kobe can do ALL of this for your brand. Read up previous successful campaigns or try the free demo here. Be the one that brings your food marketing to the shores.

A Day In A Life Of a Kobe Influencer

weisian — Tue, 10 Apr 2018 08:42:22 +0000

The Delicate Art of being an Influencer

Kobe's long-time Influencer; Clarence

The definition of what constitutes an influencer is still evolving, and with it, our understanding of what an influencer actually does. There’s an air of mystery that surrounds the designation by nature of its newness — a sense of delight and curiosity about what it would actually be like to spend a day inside an influencer’s head, or Google calendar, wardrobe or even shoes. There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Would they still want to walk in their shoes if they knew how much effort goes into becoming an influencer? Its true, being an influencer is an amazing career, flexible schedule and sometimes even receiving free branded gifts. However, while being an influencer looks fun and easy as compared to many regular nine-to-five jobs in Singapore, the flexible schedule also means that they rarely have time to relax.

HIGHS AND LOWS OF BEING AN INFLUENCER

THEY WEAR ALL THE HATS AT THEIR MINI INFLUENCER MARKETING AGENCY

Influencers are essentially running their own media outlets. They are mainly responsible for the development and production of high-quality content as well as distributing that content and growing their audience.

PRODUCING CONTENT -

Producing content includes the creative work of planning, shooting the photos or video, editing them, writing post text or writing articles.

OPERATIONS –

Operations include publishing content, responding to fans, staying up to date on industry trends, and communicating with brands. In order words, they are their own creative directors, photographers, videographers, Photoshop, video editing experts and models. They learn to do it all and do it well.

Kobe's long-time influencer; Azzah Fariha

THEY ARE ALWAYS DOWN FOR IT

Most influencers have a full-time job, so they spend their free time making content. How they spend their day such as attending exhibits and family outings are being shared online. Since they are public figures themselves, they choose to share all their activities and daily routines online. The most important tool for an influencer is his or her phone, so even on their ‘days off’ they are still working.

ENDLESS EFFORTS FOR BRAND COLLABORATIONS

Influencers want to provide brands with excellent results, but they also need to please their audience. It’s a fine line, and making everyone happy requires a great deal of planning and effort. SLOPPINESS IS A NO GO. Collaborating for a campaign requires a lot of discussions.

Learn all the details of the campaign
Identify all of their requirements

After a clear understanding and much research, finding reference photos and inspiration, that’s where the executing comes in.

Scheduling time with photographer
Do the shoot
Editing of photos
Sharing their experience, and send it over to the brand to review
Once its approved, the final steps are to post the content and respond to all of the comments

Before negotiating fees with the influencer, we need to consider and think about the number of hours they will need to get the job done plus the results they will get. Their price might not seem so outrageous then.

Kobe's long-time Influencer; Ezza Jay

ACHIEVING TRUST BETWEEN INFLUENCER AND AUDIENCE

One of the main reasons influencers are such an effective marketing tool is their close relationship with an audience that knows, likes, and trusts them. It’s because they put a lot of effort into it.

Check trending topics on the social media every day by looking at the newest posts from the bloggers I follow on Instagram
Interacting with my followers by replying to their comments & dm’s everyday

Influencers gain a certain amount of respect and authority because they produce engaging and authentic content that the audience is interested in. Reaching out to the target audience then becomes that much more effective when we compare it with advertising.

OVERNIGHT SUCCESS DOESN’T HAPPEN

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love what you are doing. You have to be willing to put your 101% in everything you do.

NOTHING IN LIFE COMES EASY

The road to being an influencer isn’t necessarily easy. All occupations have their good and bad sides. If you feel that being an influencer is easy, it’s because they strive hard for their audience to see the good side. They try to make their work and lives look pleasant and beautiful all the time, especially being a public figure. Parts and parcels of being an influencer or in other words, opinion leaders:

Constantly studying the industry so that they can continue to be the top of the game
Work long hours in front of the computer and it might take a toll on their health
Understand trends in their industry and in the types of content people like to consume, newest developments and hot topics
Create a lot of original & high-quality content
Develop their own style and what makes them unique

The barrier to entry of the influencer marketing is very low, so it’s important to distinguish between influencers who produce quality content and who does not. Most importantly, you need to have passion and love your job. It’s tough to put yourself out there and face all of the criticism, but if you’re okay in handling constructive advices especially coming from your audience, it wouldn’t get to you. At the end of the day, having to do what you love and make an impact on someone’s life one way or another is definitely worth it.

Product Seeding Tactics

weisian — Tue, 10 Apr 2018 09:08:55 +0000

What is product seeding tactics?

The official definition of the term "product seeding" refers to the distribution of products in hopes of securing a promotional benefit and starting new trends. Wait, what? Still confused? Don't worry, we'll explain it to you.

What is it all about?

Basically, it's all to do with marketers and their ability to influence what consumers purchase.

This is called "borrowed equity". In simple terms, borrowed equity explains how an endorsement from influencers can bestow special attributes and prestige upon a product.

Think of it this way: Calvin Klein underwear? Normal, nothing quite special about it. Celebrity Kendall Jenner endorses it? Suddenly, everyone is talking about it.

Likewise, influencer product placement is just as much about associating the product with the influencer's image and persona to market the product.

Why use product seeding?

PRODUCT PLACEMENT IN SOCIAL MEDIA

As the advertising landscape becomes increasingly digitalised, social media platforms like YouTube, Twitter, Facebook and Instagram have become major avenues for product seeding opportunities. For instance, famous YouTubers with millions of subscribers can often be seen wearing sponsored clothing using sponsored items.

WORKING WITH INFLUENCERS FOR FREE MARKETING

A common practice in the influencer marketing industry is sending products to an influencer in exchange for free publicity. When done right, this is a great way for a brand to market a product. This way, we’re sending a message that we value the influencers by giving them our newest products.

What's wrong with product seeding?

CAREFUL CHOICE OF INFLUENCERS

Usually, the choice of influencers for endorsement is crucial. The brand must carefully select influencers who have a similar look and image associated with the brand. Also, the brand has to consider the influencer's demographic as to whether the product is relatable to them. All these are of paramount importance when using product seeding tactics.

WRONG MOTIVATIONS

While this might be an easy way to market a product, it might not always be the correct way. Often, it lacks real ingenuity and sincerity behind it. In fact, most of the time, there are no connections between the influencer and the products they are marketing. In contrast, product seeding must be done so that consumers feel that they have viewed an authentic and real advertisement. This is the only way for marketers to truly advertise a product well.

RELEVANCE VS POPULARITY

When choosing endorsers, most marketers would look for the most popular individuals for product seeding. Nevertheless, this might not be the best way. In other words, popularity does not equate to the best choice. To advertise a product, relevancy of the influencer and their demographic is key to effectively selling a product.

IN SUMMARY

Influencer product placement offers us, marketers, an exciting way to influence consumer-purchasing decisions. If executed properly, it can offer a high-return, low-cost option for companies. However, it must be done right and well to ensure authentic experiences for both consumers and influencers. At the end of the day, marketing is about selling a product well. Thus, a focused and relevant approach would be the best deliver a good return on investments.

Insider guide: How to work with influencers?

weisian — Tue, 10 Apr 2018 14:13:05 +0000

How to work with influencers?

The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all the industries, it is always possible to find the best fit for your brand and collaborate with these social experts. Here’s a quick question for you frequent social media users. How much is your daily digital consumption? Here’s another one, through all the posts and captions, how many of the influencers' online advertisements do you trust? Want to know how to try and connect with them if you are planning for your next marketing campaign? Here’s 5.

Start planning early

There are several ways you can do about to hold a campaign with influencers and ways to work with them. How to work with influencer? One is to go through an agency, or directly to an influencer. Although pictures and videos always come off with such good quality that it may seem so easy. But do not underestimate the planning and hardwork that comes into good content. Planning and editing takes up a substantial part of an influencer’s job. That is why it’s so important to plan your campaign ahead, and communicate with the relevant personnel in advance. This will also give you the extra advantage to secure influencers you want since you start early. Remember that it goes by a first come first serve basis.

Never force your way through

Always engage your audience by how your product/services can solve their problems. It is always good if you engage influencers that will benefit from this product and get them to share their personal experiences. This makes it easy for people to relate without feeling the advertisement message being pushed too hard. Take it the natural way as it only takes less than a minute to make a decision. Put yourself in the influencers’ shoes and engage them in the right way. In this highly saturated market, advertisements are easily recognised, and there goes your brands/influencers credibility.

Get noticed

One of the fastest and easiest way is through gifting your products or services to these social people. Firstly, identify people with the same brand identity as you. For example, if you are in the fashion line, get someone that does #ootd shots well. That’s why people follow him/her. Always ask yourself why people follow him/her, and align it with your requirements. If they love/need your gifts, there’s a higher chance for exposure. Do also note that gifiting does not guarantee exposure, so do not be disappointed if they do not appear on their profiles. Keep in mind of the goal- to make the influential messaging about your brand highly shareable.

Make communication your first priority

Communicate frequently with not just the influencer, but with your team as well. Once you have plans for an influencer campaign, remember to set our your boundaries like budget, timeframe etc. It’s always good to have a few back up plans to fall back upon. As it may not be easy to engage suitable influencers you ranked high on your list. Always communicate your expectations with the influencer(s) you are working with to better know their working style. As influencers have a certain expectations to uphold, it is important to find a common ground. It is always good to leave good impressions by making sure that the partnership ends on a good note!

Be flexible with the #sp tag

As we know in this digital age, trust is fragile. #sp essentially stands for sponsored post. Which is a tag to show that they are paid to post through their own voice. While you can always provide the relevant information for them to include, the content should be done in their style. This helps to maintain a consistent appeal with his/her audience. You should be flexible with the #sp tag as it may be important to him/her to build trust with his/her readers. To include a small tag in the post to indicate that the post was sponsored but that the opinions expressed in the post are their own is a typical way.

Latest instagram updates

weisian — Fri, 20 Apr 2018 06:06:07 +0000

Who loves instagram updates!!

Instagram is always improving users’ experience with their updates, and here’s some updates. Isn’t it good to be updated what our favourite app developers are doing for us, no matter how big or small? February has been a great improving month for them as they have introduced really good and exciting features! No doubt that this update may not be as impressive, but it doesnt make them less important! Let’s get started shall we?

Schedule posts

Partnering up with third-party platforms, Hootsuite is now officially a very helpful guide. This new usage is such a helpful function for both businesses and brands. You can simply schedule your posts and then it will post it up directly onto your profile. There’s no need to set alarms and alerts to manually do it now! WOW! But nonetheless, these functions are considered as premium. Users have to pay to enjoy such perks. But if you’d ask me I would say its a yes because less time spent to keep track of postings are more time to engage and spend time with people/things you love!

Monitor performances + Analytics

On top of scheduling, you can even monitor your performances on the application. Well, we do not have to emphasis on how important analytics are to your social media build! 10 social profiles with 1 user is $19/month, where this is considered a real basic plan. It includes Bulk scheduling, Real-time analytics, Social sweepstakes and Unlimited RSS integrations. Another plan costs $90/month. Well if these plans do not fit your needs well enough, you can always contact them and personalise your own to best suit your expectations! Check out Hootsuite by clicking HERE!!! *not a paid advertisement

Type Mode for Stories

Well, everyone may already know this, but why not right! Now, you dont have to worry about having a background. Enough of searching for the perfect background before telling people how you feel. You can now type them out with backgrounds provided by instagram, best part of it all is that the backgrounds are customisable to your favourite shade of colours! :)

Instagram Stories in all sizes and formats

We had enough of extremely zoomed in photos, or taking screenshots of photos before posting them right up! Now, instagram has managed this really well. You can now upload photos of all sizes. Just pinch and you are really good to go!

Best part of it all- GIFs

This newly addition to the stories family is really A-M-A-Z-I-N-G! You can now add another interesting element to make your story tell a “story” better! GIFs has got to be the best animations ever created!

New Replay Privacy Controls

The revolvement of Stories are really snapchat on Instagram. No doubt that Instagram has always been on Snapchat’s back in ways to improve. Now this replay privacy control introduced by Instagram proves how they can release features that easily outdo Snapchat. You can now control how many times someone can replay your story/ direct messages you sent. Instagram has gone to a whole new level. Its the new ‘keep in chat’ privacy option, where this image/video can be available as a thumbnail. Users (influencers) and brands communicating frequently can share private messages with higher flexibility. We have got previews of many new and upcoming features for stories. Wait for them, and we assure you that many exciting and fun adventures are coming right up. Remember to always keep your Instagram app up to date! Faster access to new features you love with bug fixes :)

Hacking tips to grow social media awareness for your brand

weisian — Sun, 29 Apr 2018 09:35:17 +0000

How to grow awareness on social media?

We all know that social media is the way to go if you want to start connecting with your target customers. To increase the numbers on your platforms means that your content are now connected to more users, increasing the chances of people heading towards your website/landing page. Gone are those days where people use to generate traffic from social media. Brand new social media algorithms are configured so well that individual’s feeds are customised to their favourites. People only see what they want. And here comes paid advertisements, where you put in money to achieve what you want.

Brands and social media

Brands aiming to reach more customers and increase awareness on social media is possible with these hacks we will be sharing. If you are thinking of investing more money to witness success or post many times daily on your social media page, the answer is no. To explain it simply, you have to focus more on share than follow.

Why is social media awareness important?

The logic is simple. You need to start gathering people to share your content, that's how the content you created can be seen by more people. The chain effect is how to get people interested in you and end up following your page. To create a shareable content, you need to be know your strategy very well to better plan your posts. Below are the simple tricks you can apply to your brand page to increase your awareness rapidly.

Follow the trend

Came across a hot topic on social media that people are talking about? Every business sector has a trending topic and interested user doesn't leave a chance to express their feeling about that. That is the perfect thing about social media, everyone wants so share. Your chance to connect is by creating some content which will be relatable to that particular conversations that users are having about. Integrate your content into their conversations. That’s how you create more reach and views. Start creating along your brand guidelines. Create a unique you on your social media, there is nothing more real than this.

Accept Feedback and Reports:

Always embrace timely feedbacks from your customer base. Make sure you analyse trends and understand your social media consumers better. For example, there are analytics tools for Instagram business accounts. By using the tool, it will help you to understand what your users are looking for. Take both into consideration, and there you have the perfect formula for your content strategy and brand direction.

Beneficial and helpful content

Make sure what you post is beneficial for your audience. Having a leadership approach will make users rely on your information. It will be easier to bring in a call to action and moreover complete one. Even if the call is the last step, considering your content viewed and recognised, it will also be counted as an engagement.

User-Generated Content (UGC)

If your brand is below maturity level of witnessing the success, this may be helpful for you. It's basically letting your user know that the product is used by their friends also, and they are having conversation about it on social media. UGC also helps in cutting down the cost of creating content. For examples of UGC, you can consider reviews or testimonials.

Visual content speaks more

Video content is highly consumed by users, so do take note that content in the visual format attracts. It's not necessary that every post must be in video format. Thats how analytics come into play. Analyze your and then understand your audiences. Decide what product information you would like to cover in a video format that best speaks with your audience.

Influencer marketing

Followers of these social influencers trust their recommendations. Therefore, having your product reviewed or promoted by them poses a greater impact on users than your old marketing techniques. You can now target a larger set of audience in less time and cost. Another perks is that influencers marketing is able to connect your brand to new audiences which are their followers. It may be very easy to develop strategies, but very hard to execute. The above points are worthy of your consideration. And if they executed accurately, you can start seeing increase in word of mouth awareness as a result of your hard work.

2 Travel influencer marketing mistakes you MUST avoid

kenzie — Wed, 09 May 2018 06:00:09 +0000

These days, travel marketing is not easy. It doesn't help that it is even harder just to stay relevant in Singapore. Smart phone are everywhere in Singapore, in fact it is THE highest globally. Singaporeans are so digitally savvy and everyone is just well experienced in traveling. Just look at any Instagram profile, I can bet you that there's at least 1 travel photo. So with this situation looking gloomy, how do we do travel marketing? Let's take a look the current trends.

Trends of Travel Marketing

When it comes to travel marketing, you cannot have missed out on the Mumbrella Asia Travel Marketing Summit. Big brands like Changi Airport, Singapore Tourism Board and even Google, are all in attendance. One of the main things they gathered to talk about for the Travel industry is something that I bet has been bogging your mind. It's none other than Traditional Marketing and Digital Marketing methods. "Should I still be using traditional methods for my travel agency?" "With so much disruption, how do keep my brand relevant?" I bet the queries go on and on, and that you will have valid concerns for using both. Whatever it is, I bet you know about the infamous Kodak case study. So if you want to stay ahead of the disruption, lets look the future of Travel Marketing.

Influencer Marketing is the future

Notice how I talked about looking at any Instagram profile of any Singaporean to understand the frequency of travel. Coincidence? I think not. But yet, it makes COMPLETE sense. In 2017, there were 1.9 million Instagram users in Singapore. Credit: NapoleonCat.com Let's take that into perspective. That's one third of Singapore on Instagram and it can only be on the rise. Why would you want to miss out on that? Aside from that Influencer Marketing gets you on the right track by creating that quality brand affinity. Just imagine, a high profile globe trotter influencer/blogger like Rebecca talking about your brand. Credits: @beccabeczten What would people think? "Wa, even this traveler recommend this travel agency sia, can try" But of course, it's not just that simple. Not convinced? Here's how social media affects businesses. Let me share with you insider tips on what you MUST avoid.

Hard selling

How many of you like being handed a travel brochure? Well, basically no one. Now imagine swiping up to this: Credit: Template.com It'll be just another post that's swiped away. Everyone in the travel industry is so accustomed to pushing out their travel packages. But just try that on Instagram and I can almost assure you that it will just get swiped away. Audiences on Instagram are just not receptive to images that highly resemble ads. Now see this: Credits: @beccabeczten Wow. Now you're reading the caption wondering where the place is and you've seen what agency can bring you to such a place. You now have the brand's name in your head. This is a perfect example of how to leverage on influencers/bloggers, by letting them have the freedom to create content and blend it into your campaign's direction. You can then include your agency's handle and funnel your prospects from there. However, you need to take note of something in this soft sell approach.

Unauthentic Content

Travel packages aren't like products where it can just be handed out to influencers/bloggers to try and you won't want to be sponsoring a large number on trips that leads to high cost. You will then think that creating a magically story for your influencer to post will be great to push out your services. You are wrong. Influencers well, have friends. These friends will call out any lie that you got the influencer to post as an attempt to be funny. This "joke" will lead to a horrible impression of your brand. So what can you do? Here's an example: Credits: @peachpopss By asking your influencer/blogger to share a real story and then weaving in about the services you can offer, keeps it 100% real, yet keeping that soft sell approach. Of course, also preventing funny people's comments.

Conclusion

Travel Marketing now is in a confusing disruptive stage. You now have a decision to make about staying true to that film Kodak Camera or that evolving DSLR. Remember, this is exactly why you call those cameras "old-school". Yet it is ever so easy for you to attain bad branding with these small mistakes if you just aren't careful enough. Well, if you don't know where to start on influencer marketing, here's a guide. If not, Kobe will be able to cover all this for you and bring you out of this confusion period. Read up on our previous case studies. Don't get lost in travel disruptive babble.

How to Find the Right Influencer for Your Brand

weisian — Wed, 02 May 2018 03:05:12 +0000

Influencer marketing

A long time ago when celebriting endorsements were the hot picks for brands to sell their broducts. But today, these “celebrities” are taken over by some social media influencers in the advertisement industry. Now, tapping into the right set of influencers can allow brands to connect with a great masses of people. The success of influencer marketing is slowly eroding traditional concepts. More e-commerce firms without a physical store are also turning to millions of influencers to drive growth. Even with so many brands already on social media, many may still find it challnging to finding the right influencer fit. Here is how some experts think are important for you in finding your perfect influencer partner.

Analyze Influencer Engagement Rate:

While many marketers look at the number of followers to select an influencer, it's only the tip of the iceberg. It is always so easy to find the top influencers. It is true that they will yield you high followers, but the “right” one may require more effort. The very power of social media is that every user has the ability to influence. We already know how saturated this industry is with thousands of dedicated content creators everyday with unique individual abilities, engagement rates and follower demographics.

What to look at?

To find the perfect influencer, you need more scientific data. To identify influencer engagement, you can consider a few key data points like, age, gender, geography, hashtags, keywords, ROI. Thereafter, you can start separating them into various categories ranging from lifestyle, fashion, food, travel or anything relevant. This filter may sound really tedious but it helps in selecting influencers that are relevant. only You always want the best for your buck isn’t it? Even with influencers fitting into the right scope, there will be many in different forms and sizes. You can consider working with an influencer marketing agency to launch your campaigns where they possess the expertise to help your brand pair withrelevant influencers & reviewers based on their past activity, engagement, and audience. For example, some brands is suitable in pairing up with micro-influencers. Micro influencers engaged have higher probability to to create clutter-breaking chatter on social media which further leads their fans to the e-commerce sites. Their engagement may be higher as they are able to connect with their influencers on a more personal level.

Influencers segmentation

[caption id="attachment_8310" align="aligncenter" width="1024"] Influencer marketing concept. Idea of attention, advertising and media.[/caption] Every influencer have their own specialty, it’s important to understand which segment the one you want belongs in. To get the best value, there is no point investing in someone which will target the wrong audience. You will yield no results in the end, anyway. Expertise in shortlisting the most relevant influencers for each brand is important.

Measure the reach

Secondly, it is necessary to measure the reach by analyzing the audience engagement. The difference between quality and quantity is very different when you choose to work with influencers.

Choose a side: Quantity or quality?

Finding the right influencer for your e-commerce brand may not be as easy as it sounds. It’s not about narrowing down of an influencer only on the basis of their popularity, there are a number of factors one needs to look at, to get the right kind of results you want. The brand and influencer should share a similar vibes where the online personality should be relatable to the brand by target audiences. In conclusion, you select quantity or quality to what your brand campaign requires. One general rule is to always select quality over quantity for the best results.

Mastering the Art of Beauty Influencer Marketing 2018

weisian — Wed, 09 May 2018 04:37:20 +0000

Beauty Influencer Marketing on the Rise

I'm sure by now you are wondering, what exactly is Beauty Influencer Marketing? To answer your undying curiosity - beauty influencer is a social media user widely known for his/her expertise regarding topics such as skincare, makeup and hair products.

Trusted Recommendations

These beauty influencers amass audience who trust their beauty advice, thoughts & hacks. Influencers within this niche will create content of all types while still maintaining the focus on beauty. Even before you know it, beauty influencers have begun to move beyond the online world. So yes, beauty influencers are the OG influencers. I'm sure you've heard of Michelle Phan - the #LADYBOSS in this game.

Beauty & cosmetics brands should master the art of skillfully choosing the right influencers to showcase the diversity of their brand and products while expanding existing client bases through the authentic user-generated content. You see, how these beauty influencer marketing will help your brand aligns with your company’s goals too. Here are some guidelines for beauty brands like yours to #WIN at authentic influencer marketing campaigns: Marketing Brand Fit First things first - Since most of the beauty influencers work with brands based on how well those brands fit with the influencer’s newsfeed or will appeal to the influencer’s audience, make sure your brand has something to do with the cosmetics or beauty industry. If your answer is yes - there you go, that's your first swipe right from the influencers. Keeping up with the Beauty Trends It is frequent how beauty influencers showcase their brands by creating a complete face-beat makeup look where they will list down the products they used or even tagging the brand itself. So it is fairly important for makeup brands to keep up with recent beauty trends as they are constantly evolving. The in makeup look currently is the dewy-Korean makeup look, where it’s all about looking youthful, fresh and radiant. Pony is one of the professional MUA that is dominating the makeup industry. SLAAAAY IT GIRL! Best Beauty Buys Beauty favourites are common to advertise these beauty products in the makeup industry game. Once in a while, these makeup junkies will share and highlight a selection of beauty products that they swear by. Or you can call it their new holy grail. When beauty & cosmetic brands sponsor a favourites post, they can leverage strong personal recommendations from these influencers to help drive their sales for a particular product. It is fairly important for brands to also pay attention to such categories like budget beauty - where the majority or the everyday people depend on drugstore products. Drugstore makeup is products that are affordable but have the same standards as a luxury brand too. Wait a minute - makeup that's cheap & makes you look like a goddess? SHOOK! Competitions and Giveaways The most popular method that is being used by beauty influencer marketing is launching competitions and giveaways. When influencers promote your contests or giveaways, they bring exposure to your brand. The chance to win something encourages people to engage more with your brand even if your brand is new to the market. These contests or giveaways boosts engagement and visibility for your brand. A sponsored giveaway typically includes a selection of a brand’s products that users can enter to win. The influencer then creates content to showcases the products. They will invite their audience to enter by following the given instructions such as tagging their friends, commenting & also follow the brand’s official account. So, are you in for the game? Are you ready to SHOOKETH the makeup industry with your brand? Have your players ready. If you're looking for the right player, we are the MVP that you are looking for. Kobe can bring your team to the final showdown! Read up previous successful campaigns or try the free demo here.

Engaging influencers on your own

weisian — Mon, 14 May 2018 08:07:46 +0000

Looking for Influencers on your own?

I'm sure by now most of marketers like you are familiar with the term influencer that has been wiggling around on the tangled web. The last time we discussed the term influencer marketing, we covered as many topics as possible. However, I am certain that there’s one aspect we that we left out - your Influencer Checklist. The influencer checklist usually conists of the do's and don'ts when it comes to engaging with an influencer directly on your own.

How to engage influencers directly

The key to success to in any influencer campaign leans on a brand’s ability to single out the right influencers to deliver its message. Here are some guidelines engaging influencers and mistakes to avoid:

#1: Make yourself visible

It is important for brands to make themselves known to the influencers. Marketers need to understand just how many brands pitch social media influencers every day. By making themselves visible, you are ought to establish a relationship with these influencers.

Follow them on Social Media

Most influencers are usually active across multiple online channels. You should find and follow all of their social media platforms base on 2 factors. Brands should get familiar with their style and the kind of content they post. By doing so, you can develop a common ground for communication. Determine which platform they are most active, so it would be easier for you to identify the best channel for establishing records of your interest in them. "Cold calls" is a BIG NO. Unlike agencies, Influencers are much more receptive to people who have a genuine interest in their story & content. So its ok, take your time to learn about them.

Sharing their content online

Sharing relevant pieces of the influencer’s content on one of your own social media platforms is a great leap to perform to connect with these influencers. Consumer-generated content will save you ALOT of time while marketing.

#2: Make your Move

Once the relationship between a brand and an influencer is established, it’s time to shift the engagement to a more direct manner, through social channels first and then moving on with a more personalized email. So shoot your shot!

Direct Message for a faster respond

Reach out them on social media platforms where they are most active, including detailed reasons why you love their content and personal story. The first messages should connect with the influencers on a personal level while also laying the building blocks of what could eventually grow into a potential business partnership. Keep it a wide net but personal and light.

Try something like, “Hi there. I really enjoy your Instagram feed and loved your latest post! You have such great style, and I think that you would love my new clothing line, X. Look out for an email from me soon. I would love to connect!”

Personalized Email

After sliding into their DMs, you should then send a more in-depth email. As mentioned above, continue to lay the building blocks by providing more information about your services, products, or brand in the email. Here are a few tips:

Avoid a generic subject line that could be confused as spam
Include links to your website as well as direct links to any products or services that you think would be of particular interest
Avoid laying out any specific “asks” or “offers”
End the email with a vague ask like, “please get back in touch if you are interested in working together/learning more/collaborating”

#3: Appropriate Offer

Once an influencer has expressed their interest in working with you and want to come onboard, it’s time to determine an appropriate offer. The payout for an influencer to initiate a collaboration depends on a few factors. Factors to consider:

Determine their outreach, how big is their audience?
What are you thinking about asking for in return? A featured blog post plus additional posts and mentions across multiple social media channels is “worth” more than one tag and mention in an Instagram post, or one mention within a larger blog post alongside with multiple other brands
How much (in time, products or services) are you comfortable spending? Be generous but don’t offer more than you are able. The best offers are high in value but low in overhead cost.

How will the influencer use your offer? If you are offering a free service—like a haircut or meal, — ensure that your offer includes the option of them to bringing a friend along or coming at a time that’s convenient for them. This will allow the influencer to have a proper incentive to actually take you up on the offer for a service.

All too often, not all campaigns are successful. Failures are bound to happen, so it is important to understand what to and what NOT to do when you’re considering working with an influencer to speak on your brand’s behalf. Here are the NO-GO Influencer Checklist:

Mistake #1: Treat Influencers Like Real People

One of the biggest issues in influencer marketing campaigns is the lack of authenticity. Many brands seem to forget this- they approach influencers like another faceless brand or company and treat them with lack of human decency. Influencer marketing is all about establishing and building relationships—real connections with real people. Influencers have feelings too— so treat them like the people that they are.

Mistake #2: Engage the Wrong Influencer for Your Campaign

Find someone who resonates well with the audience you’re marketing to. Choosing someone based only on their popularity & number of followers can and will definitely misfire. If the person you’ve chosen doesn’t vibe well with your brand’s personality, marketing through them will never get the response you so badly desire. Ensure your influencers have a lot in common with your brand: Interests, expertise, target audiences, and even aesthetics Understanding their personal brand will benefit you and decide whether they mesh well with your company's culture. This will also help you approach them with a more personal touch— killing two birds with one stone.

Mistake #3: Being Disorganized—or Too Strict

Lack of communication and disorganization will instantly kill any relationship—business or otherwise. Influencer marketing campaigns should organize the same way your other campaigns organize. The worst case scenario is agreeing to help out a brand only to find out they don’t even know what they want or need from you. ALWAYS be open to their suggestions. Giving influencers a little freedom won't hurt - so loosen up!

Are you familiar with the Elaine's Jasmine saga?

If you're not, lets get our cup of tea ready. We're in the mood to spill some tea today. Trixie Khong, founder of local jewellery brand By Invite Only, wrote an exposé about the popular influencer mentioned above. The founder herself alleged that Elaine accepted her jewellery with full payment in exchange for three sponsored Instagram posts, but only for Elaine to go M.I.A for “3-4 weeks”. Trixie then starts pulling out receipts on how Elaine decided to handle the matter unprofessionally. After getting called out, Elaine then fights back fire with fire. You guessed it, it got worst. When Elaine received the products, she mentioned how the products were, according to her, very poor in quality. Elaine then said she value(s) the trust of her followers and therefore did not like and didn't want to promote the products and she will do a refund and return instead. Since the post became viral, multiple business owners stepped out with their stories about Elaine’s supposed “unprofessionalism”. Apparently, the channel 5 drama did come to an end, Elaine has since issued a formal apology in response to the allegations. Which side are you on? *Touch your heart and ask yourself ok!* You can read the full saga here. You're probably thinking, "huh, then how leh? But i really want to jump on the influencer marketing bandwagon". FRET NOT! Kobe got your back. You can read up on our previous successful campaigns or try the free demo here.

How to increase your instagram reach?

weisian — Sat, 12 May 2018 01:39:37 +0000

Ways to increase your Instagram reach

Are you having trouble in increasing your Instagram reach as a social media influencer? Are you losing followers and/or engagement? How to keep up with in this fast industry, here’s some tips.

First, understand what is Instagram?

We all know that Instagram is a “social” media platform. There are people there aiming to grow your profile or simply socialise. But instagram is not exactly about how social or popular you are. The not-so new Instagram algorithm has evolved from the chronological activity to revolve your feed around your preferences. It recognises your activity preferences to filter content you love just so that they can keep people on the platform longer. And that’s really how Instagram works.

What's important to grow my Instagram reach?

Here’s what’s important to grow your Instagram reach okay. As mentioned earlier, there’s a system. To break the system, you have to first understand it.

Instagram algorithm hacks

The algorithm recognises 2 things: your reach and retainment. If you can do both on Instagram, you are king, and that’s how your page grows.

Reach

The amount of people you reach (how many sees it).

Retainment

The percentage of them that follows you once your account is discovered.

Today we will work on how to increase your reach

Here are 4 important ways to how you can maximise your reach. Let more people see more of the content you create now.

Hashtags
Tags
Interactions
Posts

Hashtags

Hashtags are the basis of interest searches. The use of hashtags filters the relevant people and content you want to see and it’s the most useful for that topic. Different hashtags bring you different engagement rates. If you got a decently high engagement, its true enough that you will get featured in the top few posts. This algorithm works very similarly to the google search engine. You can optimise your profile to appear as one of the top searches. Hard work does pay off.

Interactions

Just like real life, communication is important. Interaction on social media is what’s driving its success. On social networks, Interactions are in the forms of comments, and likes by people you know (or not). Get your content as relevant as possible, so people that like these topics will like, comment and follow you. That’s how you grow.

Posts

This is what keeps people coming, and staying. You make people notice you by posting or talking more. First, you can start by posting more. Maybe starting from once a day every week… then twice a day.

Measure your success

Keep measuring and upon continuing this process, you will find an appropriate number of posts to sustain a healthy rapid growth for your profile.

Get tools to help you out with details

You can use the social blade as an analytics tool to measure your growth simply because it’s free :) Hootsuite has also partnered with Instagram to allow business profiles to schedule their posts.

5 platforms for instagram feed planning

weisian — Sat, 12 May 2018 01:55:56 +0000

Why is instagram feed planning important?

Apparently, photos are winning. That is why Instagram is the talk of the town. Their photo featured function is dominating the market, and their growth is unlimited.

Instagram and Facebook

Did you know that Facebook owns one of the greatest social media? That makes the giant Facebook (FB) super powerful. When FB acquired Instagram in 2012 with a 1 billion price tag, everyone was shocked at the major price tag. But now, it’s all clear. It may be one of the greatest moves FB has ever done, yes?

Instagram

Here’s some starters to show why Instagram is so great:

Advertisement revenue to reach $2.81 billion and beyond
Brands user engagement is 10 folds higher than Facebook, and 84% higher than Twitter.
50% of Instagram’s users follow at least one brand.
70% of the most used hashtags are branded.

Source: https://influencermarketinghub.com If you are a brand, are you enticed?

Instagram getting all the attention

As many brands flock in attempt to gain attention from their target groups, it gets tougher, and more expensive. Same goes for influencers. Everyone wants a slice of the attention pie. Keep in mind, if you are focusing on Instagram, you have to keep working on the trends. To cut you some slack, here’s 5 platforms that can help you with creativity.

UNUM

A photo application where you can design perfection by adding photos into grids. In short, you can design your feed and let it tell your story. You can store, plan, edit your feed through this application.

Why is this application so good?

It’s free to download
You do not have to thumbnail the photo for your next post that you edited a few days/months ago.
Plan your feed, and adjust the sequence of the photos according to how you want your theme to be like. No more delete and post again for that perfect fit!
What’s best is that you can still edit the photos on UNUM!
Pay for premium and let it do the posting.
Efficiency is also at it’s best when you can custom schedules and reminders to post it up for maximum outreach.

Try it (not advertorial)! If you want something more direct and simple, you can try this:

Feedr

It is also a feed preview application. However, the downside is that you can drag and arrange. You can only preview your feed one try at a time. You can choose to start previewing or stop previewing to end it. That’s one round. So you may have to run multiple runs to find the perfect combinations for your feed. But, this is good for private profiles as UNUM is only able to preview public profiles. It’s free for download too!

Canva

If you do not know what to create and need inspirations, you can try this. It is both an application and a website, where they have many layouts and colours! You can customise your feed colours, or even for working powerpoints there. It is mainly font centric, so if you need some inspirations, hit there! When we say its in trend, it really is. Other useful trending phone applications are unfold and over, where they work similarly to canva!

Instagram applications

Instagram has also developed 2 home grown applications to make social media sharing a little more engaging and special. They are boomerang and Hyperlapse. Boomerang has made it big where people prefer it over static photos!

What is Boomerang?

Essentially an application or a function on Instagram that snaps photos and strings them into mini videos that loops back and forth. This bursts of 10 photo turns your moment into a moving video! So when viewers watch, it’s as though you are in motion!

Hyperlapse

A relatively new application by Instagram, it promises to ease the filming of time lapse videos. With instagram’s in house stabilisation, users don’t have to worry about sore arms and time. You just need 10 seconds to capture your favorite moment condensed into 5 seconds. BUT! An instagram account required!

Tips: Product Launch Marketing Strategies

weisian — Thu, 17 May 2018 07:34:07 +0000

Having plans in mind to launch a new product in the market but don't know where to start?

When it comes to Go Big, we all know who do it best - Apple inc. Company such as Apple are known for their big launches and their products are the stuff of legend. If your product team is working on the next big thing, interested in product launch marketing, then keep on reading. You know what the drill is, Influencer marketing is one of the most powerful ways to help promote your product and grow your brand, but with great power comes with great responsibility - you have to plan strategically. In this article, you’ll learn tips and tricks for product launch marketing - strategies, tactics, budget and materials for your next influencer marketing campaign. There are other elements that can be a contributing factor for a new product launch ideas to fail, such as poor product quality and insufficient audience research. But with the product launch marketing ideas below, you’ll be prepared in your next flawless product launching.

Product Launch Marketing Checklist

One of the most effective ways to ensure that work is done well and on the right track is Using a checklist. It is common for high-performing product and campaigns to use release plans or checklists in managing their brand product launches. By executing this, it provides us a template for planning and executing upcoming releases in a more comprehensive and efficient way. We also would want to deliver our product vision with the best possible execution need to provide better & clearer criteria for the launch readiness. Aligning with your goals - these key components are A-MUST-HAVE in your product launch marketing strategy: Identify Your Target Audiences: When creating your launch strategy, it’s necessary to clearly define your target audiences as why they should care about your products and services. It can also be helpful to conduct interviews with your sales team and even clients and prospects. Be Creative, Unique, Different: Brands need to take a hard look at how and what makes them different from other products currently available in the marketplace. Highlight the key messages and unique differentiators throughout the entire launch. Planning your Content Marketing Activities: Get your content marketing materials ready to support your product launch marketing activities. This incorporate product spec sheets, video demos, blog posts, website content and media pitches.

4 Ways to promote your new launch product with Influencer Marketing

Influencer marketing is by far one of the most effective ways to market any product. But the real question is, what and how do you do with it?

1. Influencers’ Creativity

Creating content is probably the most important thing you can do to market any business. Influencers know that they thrive on content. After all, their content is the secret to their success. So have them create something with your Product.

2. Story-telling

Another great way to work with an influencer is to have your influencer tell the story of your product in his or her own words. This is a perfect campaign to run with lifestyle influencers whose content revolves around activities and places.

3. Giveaway, Giveaway, & more Giveaway

People love getting free things - i mean, who doesn't? You can really engage an audience if you have their beloved influencer hosta giveaway of your product. The key is to find an audience that is engaged and passionate enough about the topic.

4. Product Review Reviewing products is a great strategy to build your brand. Inviting an influencer to do a review is asking them to provide an honest opinion of your product. After all, they are the opinion leaders and who does your audience listen to if it's not them?

Essential Material & Budget

It is known that many organizations have their secret formula when it comes to this. Productivity is definitely the key ingredient for successful product development. That is why the majority of the product planners use Smartsheet to collaborate on everything - from their strategic analyses structure to planning the product launches itself. You can read more about Smartsheet here. Given the immeasurable uncertainties, budgeting for launching a new product is a daunting challenge under the best of circumstances. It is wise to say that how you budget these campaign solely depends on the different departments involved in the budgetary process. With that, as a small-business brand or operator, your new product budget should include the costs for making, selling and marketing the product. For more guidance, you can read on it here. Are you ready to prepare your product launch marketing campaign? Don't worry, the ways it’s happening may be evolving, but ultimately the principle will still be the same; get the right people, at the right time, in the right place to review your product and you are on to a winner. Save the hassle, Kobe can do all of that for you! Read up previous successful campaigns or try the free demo here.

New Updates to Share and Connect on Instagram

weisian — Sat, 19 May 2018 12:48:10 +0000

Introducing the latest Instagram updates

Aren't you excited folks! Instagram team has newly launched a whole lotsa exciting updates! They are always surprising us with what the app can do! Check them out in this post!

1. New emoji slider

The emoji slider sticker — a fun new way to interact with your friends on Instagram. The emoji slider lets you ask more nuanced questions when you want to find out how your friends feel about something — like how an artist’s new single is or how they like their food. By choosing an emoji for your question, you also add a layer of emotional context that helps those answering understand your tone and answer accordingly. To add an emoji slider sticker to your story, select it from the sticker tray after taking a photo or video. Place it anywhere you’d like and write out your question. Then, set the emoji that best matches your question’s mood. You can pick from a few of the most popular emoji, or choose almost any emoji from your library if you have something specific in mind. Like with the poll sticker, friends and followers will be able to respond to your slider as soon as you’ve shared it. When you see an emoji slider in a story, just drag the emoji to the left or right and watch it animate as you make your decision. Release the emoji to set your response, and you’ll see the current average of how others have responded so far. Whether you’re looking for input or just want to see who’s around, interactive tools like the poll sticker and emoji slider help you get closer with your friends and followers. Check out the Instagram Help Center to learn more about the emoji slider sticker. Today’s updates are available as part of Instagram version 44 in Apple’s App Store and Google Play.

2. Sharing to Stories

From a sticker of your new favorite song on Spotify to action shots from GoPro, it’s now easy to share what you’re up to or how you’re feeling by posting directly to Instagram Stories from other apps. More apps will be adding the sharing to Stories feature soon. Just tap the share button in the Spotify or GoPro app and your content is pulled directly into the Instagram camera. From there you can edit and add to your story or send it via Direct. You don’t have to connect your Instagram account to other apps in order to share to Stories. Camera Effects Platform for Instagram Face filters, text styles and stickers help turn casual moments into experiences you can’t wait to share. Now we’re unlocking the ability for third parties to design unique, interactive camera experiences for their followers. That means you turn any video into a NBA dunkcam or add a cloud of hearts and Pomeranians to fluff up your photo. If you see a new effect in Stories from an account you follow and want to try it yourself, just tap “Try it on” and the tool will be added to your tray. More fun creative effects from your favorite accounts are coming soon, including Ariana Grande, Baby Ariel, Liza Koshy, Vogue, and Buzzfeed. Video Player

3. Video Chat

More than 100 million Instagrammers watch or share on Live every day. But we’ve heard from our community that sometimes they also want to experience real-time video in a smaller group. In the coming weeks, we’ll bring video chat to Instagram and give friends a new way to spend time together — even when they aren’t actually together. To start a video chat, simply tap the new camera icon at the top of a Direct thread. You can chat one-on-one or with a small group — and you can keep the conversation going for as long as you like. You can also minimize the video and continue the chat while doing other things on Instagram. Video chat is testing now and will roll out globally soon.

4. The New Explore

People come to Explore every day to discover new ideas, people, and experiences. And now we’re excited to bring you a redesigned Explore that makes discovery even easier. Explore is still personalized for you, but the content is now organized into topic channels so you can browse across your interests and go deeper on any area you’d like.

How to get the perfect Instagram photo?

weisian — Sat, 19 May 2018 13:13:02 +0000

What is the perfect Instagram photo?

Yeah we all know it concerns the lighting and the angle, hmmm but the question is how? What are the ways to find your best Instagram angles and lighting?

Tip #1

Before you press the capture button, try to conceptualise the image in your mind. You can also scroll through your feed to find out the exact style you want to capture. That will make you understand more about yourself and things you can achieve with your looks and body. Here's some visual examples:

Food + travel

Landscape

Backview

Flatlay

Selfie

Here are some photo inspirations to save you the scrolling.

Flatlay

Good things take lots of practice and hard work, the perfect top Instagram angle offers a lot of interesting perspectives. It forces you to be more detailed and put more considerations in your photos. As the name suggests, you capture the top view. To do this, you may have to stand on a chair or take photos from a high enough angle for full comprehensivity. As we suggest earlier, you can add items and customise your background because every single item plays a massive role in the entirety of the photo. Experiment with different items and capture these photos. Choose the one you think looks the best and start working towards the direction.

Natural light

We cannot emphasize how important lighting is in photos. Natural light provides one of the best lightings you can ever have. Do you know that the golden hour has the best lighting? Lighting an hour before and after sunrise and sunset are great timings to catch the golden hour. When the light is too harsh (e.g. afternoon), pictures may appear too warm (yellowish) with many disturbing shadows. It is commonly known as the ugly yellow effect, that makes editing a chore too. When you are shooting photos in the dark, e.g. at night, consider using white light as it reflects brighter.

Adding textures

Experiment different colours and prints to compliment each other! You may get very impressive results with various textures. Throw them together and start snapping! Some inspirations include knitted clothes, flatlay, products with the same prints, colour themed.

Depth of field

It is very important to make sure that you focused on the main subject. With an accurate depth of field, it shows the different depths of a photo. The subject should be highlighted clearly in the picture in order to add dimensions to your photo. It will be extremely crucial to the eyes as the message will be brought across clearly in a second. And that is really what you want to do, to capture attention in one second.

Make the colours pop

The best #ootd shots are all about finding the perfect balance with the colours in the photo. Be clear of what colour best contrast your skin colour/make up. Making the colours enhance your features is one very good tool. It is also about knowing how your body looks with the different angles. You will be pleased if you know your angles well enough. For example, the angle to snap when you are wearing heels in comparison to flats. Typically, the best angle would be from the bottom up so that you will look taller. Know your best facial angle let your photographer know in advance.

Proportions and size

Every picture tells a story and it is not important to keep all the products in the photo in the frame. Play around with the composition and proportions! Do not fret over the petty things and focus on what the image is trying to convey.

How is Instagram fashion influencing the industry?

weisian — Mon, 21 May 2018 08:38:40 +0000

How has the fashion industry evolved?

Have you ever been tempted to buy something because you saw it on Instagram? Instagram fashion has taken the world by storm. Thats exactly how Instagram has changed the fashion industry. The social media platform has grown a lot in recent years from a simple online sharing platform into a huge business venture for companies to market their products. In the world of fashion, Instagram is at the forefront creating new trends everyday. Here are a couple of reasons why Instagram can said to be innovating the fashion industry.

#1: A Picture Speaks a Thousand Words

Visuals, visuals and more visuals. This is what you see when you through your Instagram feed. This makes it easy for people to focus on the pictures they see. Likewise, this is great for brands to advertise their clothing choices as people can visualise what they'll look like wearing the clothes themselves. Here's some visual examples: See, what I mean? You think the clothes look good on them, which makes you that it will look good on you. Then, you buy the clothes. Easy. This is Instagram fashion at its best.

#2: Opportunities for Smaller Brands

With Instagram, virtually anybody can put up content. This makes it easier for small start-up companies to showcase their creations to the public. Before this, the fashion industry was dominated mainly by established brands which made fashion trends that were very generic. Now, companies can come up with niche designs and market their products directly to consumers. An example would be local homegrown company The Closet Lover. Started by a pair of sisters in Singapore, the duo launched their designs at the start through social media platforms and an online store. As the company gained popularity, they launched various outlets across Singapore, becoming one of the largest homegrown fashion brands in the island.

#3: The Impact of Fashion Influencers

Influencers often try out new designs and create new trends. Here are just some Instagram fashion trends we saw in 2017:

Oval Sunglasses

Wicker Bags

Gingham Dresses

Midi Skirts

Instagram represents a new avenue for marketers to advertise their products. With an increasing number of brands, it is imperative that marketers really reach out to consumers in a subtle manner so as to form a lasting impression.

Becoming a Lifestyle Instagram Influencer

weisian — Mon, 21 May 2018 08:13:25 +0000

10 Tips to build your Instagram from scratch

Starting from scratch- sounds pretty daunting huh? With millions of other photos on Instagram, how do you stand out amongst the rest? Hoping to increase your reach and even start earning money from it? Want to become a successful Instagram Influencer? Here is a step-by-step guide.

1. Find your niche and create content that revolves around it

Most important step- find your passion and make it your niche. Make sure it's a subject that you are enthusiastic to share about, where content comes naturally. As Mia Hamm once said "If you don't love what you do, you won't do it with much conviction and passion", and the content you create will not be fulfilling.

2. Be specific

Food, beauty, travel, fitness & fashion, there are just too many things you can post to create your lifestyle Instagram. Decide on a specific style/theme you'd like your Instagram feed to adopt. Restrict yourself to 1-2 styles to prevent your feed from being over-cluttered! No one wants to see a messy feed.

3. Improve your photography skills

Aesthetic pieces are capable of attracting people as it value-adds to their Instagram feed. There are many ways and angles to help tell your story. Here are some tips to make your next picture DOPE. Before starting your Instagram account, be sure to have approximately 10-15 ready posts to go live before attempting to increase your reach. This would increase the effectiveness of your branding strategy. However, do not post all 15 photos at once! 1-2 photos a day during different times would be optimal.

4. Photo editing applications

Unable to get that perfect shot pictured in your head? No problem! On top of the basic filters available on Instagram, there are also tons of photo editing apps available to get the effect you desire. Here are some of the most popular editing apps in 2018- our favorites are Snapseed, VSCO and Afterlight 2. Try it out for yourselves!

5. Instagram Captions

Now that you have learnt how to get that Insta-worthy picture, Instagram captions can be a powerful tool to bring your picture above the rest- literally. Firstly, front load important information or attention grabbing information within the first 3 lines of your captions. If captions are too long, highly likely that people would just scroll past without even reading it. What a waste! Next, hashtags can bring you additional Instagram reach when used properly. The hashtag should not too widely used such that competition becomes too steep. Also, the hashtag should not be too foreign, which implies its low search count. A good gauge would be a hashtag with approximately 10,000 uses. To get up to the top 9, ensure that the hashtag VERY relevant to the photo. For more details on hashtags, read our previous posting here. Lastly, a smart move would be to tag the brands you are wearing in your captions (i.e. @niveasg). If the brands like your photo, your photo would appear on their followers' explore page. Sometimes, we are talking about millions of people here!

6. Gaining more exposure

On top of point 5, liking and following people with similar styles can draw them to your profile. If they like what they see, chances are they will follow you back!

7. Set your Instagram as a Business Account

This is the step that will allow you to gauge the effectiveness of your branding strategy. As a business account, you can get insights about your followers and how they react to your posts. You can determine what kind of posts are more popular amongst your target audience and leverage on it.

8. Be consistent

It has been shown that only approximately 20% of your posts end up on a person's feed. One way to increase your appearance is by being consistent. That means having a consistent brand tone, having a regular posting frequency and timing. This will definitely get you more of those double taps!

9. Follow popular lifestyle influencers as reference

Follow other influencers for inspiration for your posts. Here are some of our picks for rising lifestyle influencers with a unique style that you can follow. If you are looking for bright & bubbly personalities: [caption id="attachment_8652" align="aligncenter" width="486"] @manda.olivia[/caption] If you are going in the grunge direction: [caption id="attachment_8656" align="aligncenter" width="487"] @szes[/caption] If you are looking for more abstract ideas: [caption id="attachment_8658" align="aligncenter" width="492"] @Beixin[/caption] References from successful influencers are great ways to generate ideas to start off.

10. Collaborate with other influencers or brands

This is a great opportunity to gain more exposure and experience in the industry. Build your notability, authenticity and credibility- those are the 3 main ingredients which allows you to stay in this industry.

Looking to be the next Instagram Influencer?

Kobe is a an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, instagrammers, bloggers or youtubers. Join us today!

Family First: Marketing to Parents - Parents influencers

weisian — Mon, 21 May 2018 06:02:57 +0000

Marketing Parents influencers

Sure, I get it. If you are a small business looking for someone to help you promote your product, taking the first step in approaching a social media influencer can be somewhat intimidating. As you know, one of the most influential groups is none other than Parent influencers. Through their personal social media channels - these parents influencers share everything from parenting hacks to recipes, to information on their holy grail products. As a result, a strong community often emerges that’s a treasure trove for businesses whose market evolves young families. Now the real question is, how can your business leverage from such communities? Here are a few tips to help your business make the most of the parents influencers community:

#1 Understanding Sub-groups

Malaque Mahdaly - one of SG's favourite parent influencer with her cute little daughter, Selma Malika

One of the things that’s important for advertisers to understand is the differences among parenting groups. Paying attention to other consumer groups that might be overlapping with the parenting sphere if fairly important. It is safe to say that nearly 53% of parents in this era are millennials. You can read up o the statistics here. While Millennials, respond more to emotional advertising and products that enhance their well-being. It is also said that parents are willing and able to work with brands - To raise awareness, test and review products and generate sales leads.

#2 Relate to their Parent Lifestyle

Another effective way for you marketers to reach out to these parents is by promoting a cause that’s very dear to parents’ hearts while being relevant to the advertised product. For it to be successful, you must ensure the campaigns make sense for the selected influencer and that they are a natural fit with their existing content. I couldn't stress this enough - Always do your research before connecting with these parent influencers who have a sense of vulnerability towards your brand. Irrelevant pitches will be immediately discarded and destroy potential future outreach.

#3 Craft a personalised Pitch

Your approach should not be similar to the one you’d use to pitch any other media outlet. Your pitch should be personalized connect directly to the influencer’s audience and to your brand. Show the influencer that you’ve read her content and respect it will be far more powerful than just sending a canned email stating that you’d like to be mentioned. Occasionally, it may benefit the marketers to approach the influencer with the concept of a partnership, offering to feature them on your own website and social media outlets in exchange for helping you achieve your desired promotional goals.

#4 Free Samples

Brands generally have tremendous success in approaching parents influencers with free products in exchange for an honest review.

Let me focus the keyword here - honest.

Markets must not only be prepared for the influencers to express negativity in their post about your brand but also be open to constructive criticism.

There there, I know you'll probably go Alamak by now, but fret not -

Majority of these parents influencers are fair in their reviews.

As researcher says,

honest reviews covert much higher than reviews that simply serve as an advertisement for a brand.

Quick tip -

Take note of the influencers who respond favourably to your product for consideration when you have new product launches in the future.

Since you already have an established relationship, you may already found an influencer who is willing to work with you on all your future promotions.

To conclude, At the end of the day, Parents Influencers would want to support companies that have the same values that they do. With diligent research, you will definitely find an influencer with the ideal readership for your brand. Want to make your marketing life easier? Kobe can and will do it all just for you. Read up previous successful campaigns or try the free demo here.

Kobe Raw- Interview with Influencers Issue 2

weisian — Fri, 25 May 2018 02:44:24 +0000

Kobe Raw - @bongqiuqiu

As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of "Kobe Raw", we interview influencer @bongqiuqiu to find out more from her.

What does being an influencer mean to you?

It means being able to share about every other thing, not just the beautiful things. It also means to really share candidly and openly. I don’t just share the pretty things or the food I eat but I share about my life, my kids and about what happens every day. To me, it’s really similar to talking to a bunch of my friends and keeping that connection.

How has the industry changed since you first started out?

The challenge nowadays is to keep creating content. When I first started out, it was all about blog posts. Nowadays, the challenge is to capture people's attention because everyone's attention span is getting shorter and shorter.

Do you face any challenges being an influencer?

Personally, I would say the challenge is to have something interesting happening every day that I can share with my viewers. As a professional, the challenge is when I get paid to advertise for a certain product, I got to make sure I get the ROI the client expects and this links back to how I can come up with something that is creative.

You recently signed on to be a part of Kobe's own program called Uncut, in which influencers give a part of their profits to charity. Can you tell us a little bit more about this?

I feel that this program is a good way for me to give back to the community, especially to help underprivileged children. I'm keen on any initiative that encourages people to help others in need. Also, I feel that this will help to change the image of influencers. To me, I'm just a normal person and I'm just sharing with you what I'm doing every day, and one of the things I like doing is giving back to others.

Share one interesting aspect of your influencer journey.

When I go out, I always get people asking me for autographs. It's nice but its something that you don’t expect at all. I don’t know if its something that I can get used to as well. If you enjoy reading about the life of the Influencer, check out our previous interview here.

Is Instagram Stories The Future of Social Media Marketing?

weisian — Mon, 28 May 2018 08:49:19 +0000

Launched in the fall of 2016, Instagram introduced their brand new feature - Instagram Stories to all users. Since then, the number of users on Stories has been exponentially increasing. There are currently over 250 million people using Stories on a daily basis. Features on Stories have been dubbed similar to Snapchat's My Story feature. However, as compared to Snapchat, users have expressed better user experience on Instagram's platform. With a large number of users viewing through Stories daily, it is no doubt businesses are increasingly turning to Stories as a platform to share marketing content.

Functions of Instagram Stories and how to use

Instagram Stories contains many interactive features but in this article, we will discuss 3 of the more useful features when it comes to social media marketing.

#1: Instagram Stories Live

This feature will allow you to go live with your followers and allows them to interact with you through comments. To use it, open your Stories camera and choose the Live option. Once you go live, a Live tag will pop up on your Stories bubble, hence alerting your followers. Instagram Stories Live will also allow you to keep your live video for 24 hours - as with all other Stories post. Viewers who may have missed the live video can still catch it within 24 hours.

#2: Poll

Fans of Instagram would remember 3rd October 2017 as the day the company introduced a brand new feature to Stories. The interactive poll sticker in Stories has ever since revolutionized the way people interacted with their followers through Instagram Stories. Users could select the Poll sticker and place it on their photo or video. They have the freedom to customize their stickers and results are viewed by opening the viewers list. You will be able to see how many votes each option received, as well as who voted for which option.

#3: Highlights

One major downside of Stories is the fact that each post would only last 24 hours. Addressing that, Instagram introduced Stories Highlights to allow users to keep their posts on Stories for more than 24 hours. You could even categories these posts based on your preference. To save your stories as Highlights, head over to your profile and you will find a section below your bio. Tap the "New" circle at the far left and choose the stories you would like to save from your archive.

Some Instagram Story ideas used previously

Many individuals and businesses have utilized Instagram Story features to either market their products or interact with their followers.

Here are some of our favourite use of Instagram Story:

Xiaxue's use of poll to let followers control her life for a day

In episode 216 of Xiaxue's vlog series titled "Xiaxue's Guide To Life", local influencers Xiaxue, utilized the poll feature on Instagram and allowed her followers to make decisions on her behalf. From the choice of clothes to the choice of her next meal, followers had the freedom to decide. This, to us, was a brilliant idea in engaging people and it allows a deeper understanding of the audience's perception. Brands could utilize this function to understand what consumers may be looking for and it provides an alternative to the customary method of collecting consumer's preferences via paper surveys.

Online fashion retailer The Closet Lover's Instagram Highlights

Fans of The Closet Lover (TCL) would be ecstatic to discover an array of fashion content on TCL's Instagram page. These contents have been neatly organised into various categories and have been made easier for followers or 'social media passer-by' to find out more about TCL's latest activity, their fashion advice and many more. By archiving their stories in highlights, TCL would be able to reach out to future new followers. This feature could be neatly tied in with a separate feature provided by Stories - the inclusion of a link in a story. In the past, businesses were restricted on Instagram and only one link can be posted, which appears only in their bio. With this two features working hand in hand, potential customers could view these highlights and if it interests them, they could visit the link simply by swiping the story up. We could guess by now one major limitation many would face when using Instagram Stories - its nature only allows a post to appear for 24 hours. However, businesses who place their operations on social media will still benefit from the highlights feature. We feel that if a business could properly utilize Highlights, they may start to observe an increase in conversion as traffic increases. TCL cleverly maximised the highlights function by archiving their styling tips, hence treating fans and followers to a free e-magazine.

Future of social media marketing

The future of social media marketing is bright and Instagram will continue introducing new features in the years to come. Such features, when used appropriately, could express a company's creativity in doing business. While we have discussed only 2 examples used by individuals and companies, we have only just scratched the surface. Businesses - both clients and marketing agency - can consider and explore ways to use these features in articulating their messages across even more effectively. We may witness a possible shift towards greater use of Stories to do business in the years to come.

A strategic instagram mute button

weisian — Sun, 27 May 2018 03:25:35 +0000

Brand new Instagram Mute

With the (not so) new Instagram algorithm, no one could quite figure out how these posts appear on your feed. When there are days when you are simply annoyed or indifferent to a certain Instagram friend, but don’t want to go to the extent of unfollowing them?

Here’s good news for you

Instagram is rolling out a new tool to help. The mute option. Announced on May 22, allows Instagrammers to temporarily keep a user off their feeds and Stories playlist. At this point, yes or no?

How does the mute option work?

A mute isn’t quite the same as an unfollow. With a mute, you can still head to that person’s profile to see their posts, even with a non-public account (if you’ve already been approved as a friend). You’ll also still get notifications if that person tags you in a post or a comment. Muted users’ posts will not, however, show up in your feed.

Why they know they have been muted?

Users won’t be aware of the mute, Instagram says, which allows you to get someone out of your feed without risking that person noticing that you no longer show up on the follower list.

Anytime, anywhere

Users can also be unmuted at any time, so the tool can be used to temporarily clean up the feed, or maybe to stop that travel envy until that friend’s luxury vacation ends and it’s back to the real world.

How do I mute someone?

Muting an Instagram user follows a similar process as reporting or blocking a user. On an individual post, tapping the “…” icon brings up a menu that will soon include the mute option. In the next pop-up, you can choose whether to mute posts or both posts and Stories from that user. Users can also be muted from the profile page, which includes the option to only mute a Story and still see posts in the feed. Pressing and holding on a Story at the top of the feed also brings up mute options.

Future of Instagram

Instagram says the change continues the platform’s efforts to improve the Instagram browsing experience. The update follows enhancements to the algorithms that determine what you see in the feed by putting more emphasis on when the image was shared to help avoid spotting older posts. Instagram is also said to be testing a new notification that tells users when they’ve seen all the latest posts, while code points to the possibility that Instagram may soon tell you how much time you spend on the network. Mute should be rolling out over the next few weeks, look out for the updates!

weisian — Thu, 31 May 2018 02:07:06 +0000

KOBE GLOBAL TECHNOLOGIES PTE LTD Personal Data Protection Act

1. Influencers & Agencies

This Data Protection Policy (“Policy”) sets out the basis upon which Kobe Global Technologies (“we”, “us”, or “our”) may collect, use, disclose or otherwise process personal data of employees and job applicants in accordance with the Personal Data Protection Act (“PDPA”). This policy applies to personal data in the possession of organisations which we have engaged to collect, use, disclose or process personal data for our purposes. PERSONAL DATA As used in this Policy: “customer” means an individual who (a) has contacted us through any means to find out more about any goods or services we provide, or (b) may, or has, entered into a contract with us for the supply of any goods or services by us; and “personal data” means data, whether true or not, about a customer who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access

Depending on the nature of your interaction with us, some examples of personal data which we may collect from you include your name and identification information such as your NRIC number, contact information such as your address, email address or telephone number, nationality, gender, date of birth, marital status, Instagram handle, photographs and other audio-visual information, employment information and financial information such as credit card numbers, debit card numbers or bank account information.
Other terms used in this Notice shall have the meanings given to them In the PDPA (where the context so permits).

COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA

We generally do not collect your personal data unless (a) it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us (your “authorized representative”) after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorized representative) have provided written consent to the collection and usage of your personal data for those purposes, or (b) collection and use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorised by law).
We may collect and use your personal data for any or all of the following purposes:

performing obligations In the course of or in connection with our provision of the goods and/or services requested by you;
verifying your identity;
responding to, handling, and processing queries, requests, applications, complaints and feedback from you;
managing your relationship with us;
processing payment or credit transactions;
sending your marketing information about our goods or services including notifying you of our marketing events, initiatives and promotions, lucky draws, membership and rewards schemes and other promotions;
complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;
transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant government and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and
any other incidental business purposes related to or in connection with the above.

We may disclose your personal data:

Where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you; or
to third-party service providers, agents and other organisations we have engaged to perform any of the functions listed in clause 5 above for us

The purposes listed in the above clauses may continue to apply even in situations where your relationship with us (for example, pursuant to a contract) has been terminated or altered in any way, for a reasonable period thereafter (including, where applicable, a period to enable us to enforce our rights under any contract with you).
2. Employees & Job Applicants

PERSONAL DATA

This Policy applies to all persons engaged in a contract of service with us (whether on a part-time, temporary or full-time basis) and interns working at or attached to us (collectively referred to as “employees”) as well as persons who have applied for any such position with us (“job applicants”), and all references to “employment” shall apply equally to internships and full-time employees.
As used in this Policy, “personal data” means data, whether true or not, about an employee or a job applicant who can be identified: (a) from that data; or (b) from that data and other information to which we have or are likely to have access.
If you are a job applicant, personal data which we may collect includes, without limitation, your:

name, or alias, gender, NRIC/FIN or passport number, date of birth, nationality, and country and city of birth;
mailing address, telephone numbers, email address and other contact details;
resume, education qualifications, professional qualifications and certifications and employment references;
employment and training history;
work-related health issues and disabilities; and

If you are an employee, personal data which we may collect in the context of your employment with us includes, without limitation, your:

name, or alias, gender, NRIC/FIN or passport number, date of birth, nationality, and country and city of birth;
mailing address, telephone numbers, email address and other contact details;
employment and training history;
salary information and bank account details;
details of your next-of-kin, spouse and other family members;
Work-related health issues and disabilities;
records on leave of absence from work;
photographs and other audio-visual information;
performance assessment and disciplinary records; and
any additional information provided to us by you as a job applicant (that is, prior to being engaged as an employee).

COLLECTION, USE AND DISCLOSURE OF PERSONAL DATA

We generally collect personal data that (a) you knowingly and voluntarily provide in the course of or in connection with your employment or job application with us, or via a third party who has been duly authorized by you to disclose your personal data to us (your “authorized representative”, which may include your job placement agent), after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorized representative) have provided written consent to the collection and usage of your personal data for those purposes, or (b) collection and use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your consent before collecting any additional personal data and before using your personal data for a purpose which has not been notified to you (except where permitted or authorised by law).
If you are a job applicant, your personal data will be collected and used by us for the following purposes and we may disclose your personal data to third parties where necessary for the following purposes:

assessing and evaluating your suitability for employment in any current or prospective position within the organisation; an
verifying your identity and the accuracy of your personal details and other information provided.

If you are an employee, your personal data will be collected and used by us for the following purposes and we may disclose your personal data to third parties where necessary for the following purposes:

performing obligations under or in connection with your contract of employment with us, including payment of remuneration and tax;
all administrative and human resources related matters within our organisation, including administering payroll, granting access to our premises and computer systems, processing leave applications, administering your insurance and other benefits, processing your claims and expenses, investigating any acts or defaults (or suspected acts or defaults) and developing human resource policies;
managing and terminating our employment relationship with you, including monitoring your internet access and your use of our intranet email to investigate potential contraventions of our internal or external compliance regulations, and resolving any employment-related grievances.
assessing and evaluating your suitability for employment/appointment or continued employment/appointment in any position within our organisation;
ensuring business continuity for our organisation in the event that your employment with us is or will be terminated;
performing obligations under or in connection with the provision of our goods or services to our clients;
Facilitating any proposed or confirmed merger, acquisition or business asset transaction involving any part of our organisation, or corporate restructuring process; and
facilitating our compliance with any laws, customs and regulations which may be applicable to us.

The purposes listed in the above clauses may continue to apply even in situations where your relationship with us (for example, pursuant to a contract) has been terminated or altered in any way, for a reasonable period thereafter (including, where applicable, a period to enable us to enforce our rights under any contract with you).

WITHDRAWING CONSENT BY JOB APPLICANTS

The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. If you are a job applicant, you may withdraw consent and request us to stop using and/or disclosing your personal data for any or all of the purpose listed above by submitting your quest in writing or via email to our Data Protection Officer at the contact details provided below.

Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the consequences of us acceding to the same, including any legal consequences which may affect your rights and liabilities to us. In general, we shall seek to process and effect your request within twenty (20) days of receiving it.

Whilst we respect your decision to withdraw your consent, please note that depending on the nature and extent of your request, we may not be in a position to process your job application (as the case may be). We shall, in such circumstances, notify you before completing the processing of your request (as outlined above). Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described in clause 10 above.

Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is permitted or required under applicable laws.

ACCESS TO AND CORRECTION OF PERSONAL DATA

If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below.

Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

We will respond to your access request as soon as reasonably possible. Should we not be able to respond to your access request within thirty (30) days after receiving your access request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).

Please note that depending on the request that is being made, we will only need to provide you with access to the personal data contained in the documents requested, and not to the entire documents themselves. In those cases, it may be appropriate for us to simply provide you with confirmation of the personal data that our organisation has on record if the record of your personal data forms a negligible part of the document.

PROTECTION OF PERSONAL DATA

To safeguard your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures such as up-to-date antivirus protection, encryption and the use of privacy filters to secure all storage and transmission of personal data by us, and disclosing personal data both internally and to our authorized third party service providers

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

ACCURACY OF PERSONAL DATA

We generally rely on personal data provided by you (or your authorized representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by informing our Data Protection Officer in writing or via email at the contact details provided below

RETENTION OF PERSONAL DATA

We may retain your personal data for as long as it is necessary to fulfil the purposes for which they were collected, or as required or permitted by applicable laws.
We will cease to retain your personal data or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal data were collected, and are no longer necessary for legal or business purposes.

TRANSFERS OF PERSONAL DATA OUTSIDE OF SINGAPORE

We generally do not transfer your personal data to countries outside of Singapore. However, if we do so, we will obtain your consent for the transfer to be made and will take steps to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

DATA PROTECTION OFFICER

You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data protection policies and procedures; or if you wish to make any request, in the following manner:

Name: Evangeline Leong Email address: evangeline@getkobe.com Telephone number: 6255 5662 EFFECT OF POLICY AND CHANGES TO POLICY

This Policy applies in conjunction with any other policies, notices, contractual clauses and consent clauses that apply in relation to the collection, use and disclosure of your personal data by us.
We may revise this Policy from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Policy was last updated. Your continued employment and participation in our recruitment process constitute your acknowledgement and acceptance of such.

Best time to post on Instagram- Solved

weisian — Fri, 01 Jun 2018 14:16:36 +0000

Here's when you should post on Instagram!

It is no surprise that half of all Instagram users visit the site daily. With the constant updates on Instagram,you’re bound to get something new when you open your feed. But when is the best time for you to post on the popular social network?

To post or not to post?

Well, it depends. The new algorithm has made every Instagram account different. This makes it difficult to gather accurate and reliable information for standardisation. Still, regardless of your account’s unique following, there seem to be at least a few numbers to go by.

How do we know, then?

Heres some analytics by a scheduling app. By no means are these stats and basic conclusions draw the final say, but they will give you a general idea regarding the best time to post your photos and videos.

Pick a day

Finding the right day of the week can be a challenge. Some research suggests Wednesdays and Thursdays promote the most interaction, while more anecdotal evidence from social media managers sometimes suggests otherwise. Weekends tend to be hit-or-miss depending on the type of Instagram account you’re running and the type of followers you have. If your Instagram account is directed toward your friends and family, for example, you might get better interaction on weekends than if you’re looking to gain the attention of businesses and companies that tend to be closed during the weekend. As a whole, it seems that weekend posts get less traffic than weekday posts. If you absolutely must post on the weekend, however, it’s best to avoid Sunday, which seems to be the day with the lowest engagement numbers.

Picking a time

When are the best time to post? Majority said during lunchtime (11 a.m. to 1 p.m.) and in the evenings (7 p.m. to 9 p.m.).

Keep in mind your most active time zone

As we are located in Singapore, most of your followers are from Singapore. For instance, you may want to post according to this time zone instead of random hit or miss. Generally speaking, it’s best to share during off-work hours, rather than throughout the workday. As people usually scroll through instagram when they are "free".

How to balance?

Analytics and trends

Ultimately, the only way you can ensure the most accurate data for your posting needs is to keep track of and manage your own analytics. If you’re a business owner — or have an account with a high number of engagements — you can use Instagram’s own analytics tool, which allows you to see what time of day and days of the week produce the most interaction.

Read your interactions and understand your crowd

You can also learn other details about your followers. Using the Instagram Analytics tool, your content is broken down into location and age of your followers. These data are important for understanding what kind of content will work best across for your crowd.

Draw a spreadsheet and analyse

To better understand and visualise, you can start taking things further by charting your data in a spreadsheet. Tools like Google Sheets or old school piece of paper can be very useful. Start marking down your posts, time you shared them, and how many engagements (likes or comments) they received within a time window. After all, the more data you have, the better informed you will be.

New instagram business tools

weisian — Tue, 05 Jun 2018 16:31:09 +0000

New Instagram business tools: May edition

Instagram’s new tools for business means users can begin reserving tickets, booking a table or creating an order without leaving the social network. And that means higher retention, more convenience for brands and you! Instagram launched two new upgrades for businesses, including enhancements to Direct Messages as well as a new integration for booking that even non-business users will (soon) spot on the platform.

Good news for Instagram users

As businesses add those tools, users will be able to book a movie or a table at a restaurant from a button on the business’ profile page. The button will open up a browser page inside the Instagram app to finish the process. The integration means users can also select their profile to auto-fill fields for emails and other data already connected with the Instagram account. Users can also now browse through a brand’s profile and select to purchase. This makes online shopping so much easier, and faster. You are just one click away from what you like.

Good news for Instagram business profiles

New Booking Tools

Instagram says the tool can help turn likes into actual action, with one of the businesses in the beta testing added 15 to 20 orders a week.

Updated Instagram Direct

Along with the new options for booking on Instagram, businesses will also see an updated Instagram Direct. Messages from new customers have moved to the inbox rather than the pending folder. A new star option will note messages. Also, new filters will help businesses find specific messages quickly.

Upcoming (even) better updates for business profiles

Quick replies

Instagram also mentioned about launching beta tests for quick replies. The tool will help businesses automatically respond to the most common questions. This will definitely cut the manpower required for miscellaneous work! Onwards to greater things for consumers!

More business focused tools

Instagram says that 200 million daily active users head to a business profile every day. In December, the platform reached 25 million businesses with profiles on the network. So we can really expect even better online shopping experience, and even more social media marketing experience on your favourite social media app.

Is your social media marketing strategy working?

weisian — Sun, 17 Jun 2018 14:55:10 +0000

Is Your Social Media Marketing Strategy Effective? Here's How You'll Know

Definition of Social Media Return On Investments (ROI)

Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you're looking to get out of it.

How to Determine social media ROI

ROI is getting a return. First, understanding your goal and what you're getting out of it is important. You need to know your audience well, and many tools online has made this easier. For example understanding the most active hours and used platform you can reach out to them effectively. This way, you can allocate internal resources and invest time and energy for quality returns.

How to calculate social media ROI?

It isn't just the result of revenue minus expenses. In this term, the ROI on social media is the value received in return of an investment. The value you receive as a return on your social media marketing investment might include increased:

Lifetime value: Transactions -- sales
Referral value: Referrals -- leads, traffic
Influence value: Word of mouth -- branding, reach
Knowledge value: Information -- market research

You might be interested to know that engagement is the social media metric most important to respondents of Search Engine Journal's 2017 state of digital survey.

Social media is not going to stop anytime soon

More than 50 million businesses own a Facebook Business Page. In addition, many B2B, B2C organizations and influencers are also relying on Instagram for content marketing and distribution. It is clear that social media is continuing to grow. With the growing competition, users of these social platforms can often times feel overwhelmed. They may even find it hard to determine the impact it is having for their brand. Let's solve the big issue together with some key steps essential for building a social media strategy.

What do you want to achieve?

Customer engagement strategy are usually directly related to marketing goals. Including customer acquisition, retention, sales growth including cross-selling and upselling. If the value you're looking for isn't something that social can provide, then ask yourself if there's really a need to invest in social? If your answer is a yes, then it's time to set your Social Media goals.

1. Determine what you want to achieve

What does social media mean for your business? Is there a realistic reason to include social media marketing as one of your strategies? From driving leads, sales, and traffic to automating or scaling customer service to information gathering, a social media campaign may make a lot of sense. There are many different goals that will influence how you utilize social media as a whole. They are

Increased website traffic
- Views to read your posts
Increase in leads
Higher sales
Better customer engagement
Reduced cost of customer service
Information
- Another means to inform your customers
Exposure to a new audience

2. Align your social media activity to your resources and brand image

Analyse your social media personality. If your company is on Facebook regularly, and you are familiar with the features and community. You will participate and maintain expectations on Facebook naturally. Well, you see where I'm going with this. Developing your social media strategy is more than throwing a body on an initiative and hoping it comes out well. It is a lot of work on analyses.

3. Check and analyse results for Social Channels

The social channel you choose to develop your brand on is extremely crucial.

Snapchat

Let's look at snapchat. It was once the top social media platform, but it's growth has now become stagnant. Therefore, the introduction of Instagram stories has deeply affected Snapchat's growth.

Instagram

Instagram is undeniably growing to become one of the most popular social networks globally. It seems only a matter of time before Snapchat is replaced and removed.

Facebook

Facebook Pages are becoming less visible. A recent Facebook News Feed algorithm update reduces the chances for Facebook Page content to be seen as much in the organic News Feed. Depending on how things progress, traffic from Facebook could continue to dwindle. The point we are trying to bring across is, developing a social media strategy for a brand in its stagnant sunset days doesn't make sense to acheive ROI.

4. Analyze your data and match with your ROI

We started with a clear goal in sight. The social media campaign is also designed to match your goal to your audience within your channel and allocated resources.

Did this campaign show ROI?

Put tracking in place and assign a value to your metric. Along with the performance data rolling in, you can ask the question and decide your performance. For example, your goal was increased interactions on Instagram. Content was posted according to schedule. You can start combining statistics and great images. If you got a 2-3 times increase in profile visits or website page views over the lifetime of the campaign. That's a campaign that shows positive ROI. What do you want social to give you to make you feel good at the end of a campaign?

Where to put your Instagram hashtags?

weisian — Mon, 25 Jun 2018 02:05:55 +0000

Instagram hashtags as first comment or in your caption?

Does the location of your hashtag matter? The age old debate of where should you put your Instagram hashtags remains. Does one perform better than the other? Should they go in the caption or as the first comment? Do people care? Let’s break it all down for you!

Instagram algorithm

Instagram have been doing some adjustments to its algorithm, which has increased competition for visibility on the platform. This may be a deliberate move to help reduce the spam in order for a more relevant feed for users. This is beneficial for Instagram as people tend to see more of what interest them, and hence stay on the app longer. To win the system, this algorithm shift has caused people trying to get fancy with hashtag placements- and hence the issue of what we are discussing today.

Business vs Personal accounts

It is important to remain clear about the differences in managing a personal Instagram account and a business account. The expectations and way of speech may not work the same way. The image you are building is extremely different and deliberate.

Does Instagram Hashtags matter?

The trend of putting the hashtags in the comments came about as a way to keep Instagram captions looking clean, but then soon, people realized that hashtags in comments were also discoverable by Instagram’s algorithms. From there, those rascally “growth hackers” decided the hottest tactic to trick the system was to swap out and edit your hashtags to surface your content for more terms. This can be exhausting, especially if you have to work at scale. So, what's a marketer to do? As with all things in digital marketing, it's best to not make assumptions - we should let data inform the strategy and tactics we use. A great study analyzed the content performance of Instagram posts when the hashtags are placed in the caption, in comparison to when hashtags are placed within the comments. This study analyzed 117 posts from 3 accounts with a total of 13,700 Instagram Followers. Of this sample size, 51 posts included posts with hashtags in the comments, while 66 posts contained hashtags in the original post caption. Each post in this study contained 30 hashtags. After a 30-day period, the data was analyzed:

Posts with Hashtags in the Captions:

60.64 Likes per Post
2.84 Comments per Post
2.72 Profile Visits per Post
66 Reach per Post

Posts with Hashtags in Comments:

55.21 Likes per Post
3.39 Comments per Post
2.88 Profile Visits per Post
51 Reach per Post

Including hashtags in the post caption resulted in 9.84% more Likes, and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments for some strange reason. Placing hashtags in the caption resulted in 18% better content performance metrics. While this might seem like a slim margin, you need to also consider the extra time and steps it would take to go back and remember to add comments into your post comments. *captions and results credit to Scott Ayres: Social Media Lab Podcast

Conclusion

You should utilize whichever approach works best for your Instagram account! One way to analyse results is by data as it highlights which approach is clearly better.

Influencer marketing: 5 tips for Evaluating Influencers and achieving ROI

weisian — Fri, 29 Jun 2018 08:50:22 +0000

Influencer marketing

What is influencer marketing? Brands find it challenging when figuring out the accuracy of influencer selection. How to properly evaluate potential influencer partners and achieve your desired results? Influencer marketing includes a broad spectrum of people. Considering influencers solely, this category spreads from mega, macro, or micro influencers. Also, there also the celebrities.

Real or fake?

Did you know that there are actual platforms that automate the process of adding followers? As long as you pay, it’s fast and you see your numbers increasing within hours or days. This can get tricky when brands are inexperienced in reading the account activities and simply read off numbers off the profiles. How to separate real people of influence from the people who buy followers using low-cost follow/unfollow services?

What's wrong with purchased numbers?

Really, the main problem is that bought audiences are generally made up of:

Dummy accounts
Abandoned and hacked accounts
Follow-follow back pods, and
Cloned accounts of real users that will make it seem as if real people who are active on social are following an influencer

And, to put it simply, these accounts get cleared up by Instagram and the numbers on the (fake) profiles fluctuates. Users who buy followers can offer no guarantees of who is following them or what commonalities may exist between followers. And that's a big problem when it comes to influencer marketing. To maximise the bang for your buck, you have to really consider the right authentic ones.

What makes a real influencer?

Real Influencers draw people who share a common interest - even if that common interest is just the influencer’s lifestyle. Read more about why people turn to influencers for recommendations here.

Fake followers boosting metrics is a no

As brands invest resources into partnering with social media influencers, they want to see results and some ROI.

Why do branded campaigns fail?

The reason is not because the strategies aren’t attractive, but because many influencers don’t have the reach they pretend to have. That is why fake followers boosting metrics are costing marketers time and money.

Platform Algorithm

Customisation is really the next big thing for marketing. Popular social media platforms are aware, and hence their algorithms are based on user's individual content preferences. Based on your activities like comments, likes, profile visits, the algorithms customise content you want to see.

Transparency is extra important

Many companies are giving preference to social media platforms which can provide brands with more transparency about user accounts. Instagram has implemented the partnership posts tagged for influencers. This transparency gives the right for consumers to make better purchase decisions. The global shift in the influencer marketing industry underline the need for better measurement consideration during marketing planning.

How to predict and analyse real results?

From a marketing perspective, having a high reach is important. High follower counts, lots of website traffic, large email lists, and even previous experience as a brand ambassador - are important numbers to see. But they may not be the best to provide results for your campaign. Brands should expect that the content from users who buy followers will likely never even show up in the feeds of “bought” followers. So, essentially, no many people is really seeing your content.

Results Predictors: More than the numbers

Better predictors would probably be follower engagement, bounce rates from website traffic, email open rates and on-page activity. Past performance is perhaps the best predictor of future success. A detailed analysis of the results brand ambassadors have gotten for previous brands will be insightful as well. To help you along, here are five tips critical for the success to your influencer marketing campaign.

1. Organic Growth

The first thing you need to know about any social media influencer is their degree of influence, and that starts with analyzing their follower growth.

Telltale signs that the influencer artificially boosted audience numbers

huge jump in the influencer’s number of followers
rapid declines in followers

Again, don’t factor follower count too heavily into your decision when it comes to influencer marketing.

2. Who are their audience?

An influencer may be popular targets by brands as she and many members of her audience are part of that much sought-after demographic of trendy, middle-income people. But that knowledge alone isn’t enough to build an effective influencer marketing campaign. Proper targeting requires marketers to have a better understanding of both their own target audience and the influencer’s followers. This includes seeking additional insights about an audience, such as:

Gender
Languages
Brand affinity

The goal isn’t necessarily to reach an influencer’s entire audience, the goal is to find that intersection where your two audiences overlap. That means ensuring there are enough people in an influencer’s audience who would also be interested in your brand or product.

3. Brand Affinity

What an influencer use matter. Especially with instantaneous connection and updates, understanding their preferences will bring you a long way. For example, where an influencer shop and which brands they like, prefer and buy will help you to seamlessly integrate your products into sponsored posts. This is a good way to boost your authenticity and garner more engagement.

4. What kind of content do they generate?

There are so many types of influencers: Beauty, Food, Fashion, Lifestyle, etc. Analyzing the content an influencer publishes across multiple social media platforms (and on their own blog) will give you a more comprehensive view of the verticals in which he or she actually wields influence. In short, find out the reason why people follow them for. This tip is extremely important for influencer marketing. You do not want to risk mismatching your brand with a popular influencer for a product in which she holds little to no actual influence. This does not reflect well on your authenticity with poor engagement. Analyzing an influencer’s online conversations and style can go a long way toward understanding and building healthy relationships with influencers.

5. Product analyse: Price Ranges

A product analysis enables you to approximate the median income of an influencer’s followers, and begin to identify their collective pricing sweet spot. This tactic alone will tell you whether you will be reaching your audience by working with a particular influencer. You know your product the best, so knowing their budget point gives you an idea of which brands an audience prefers. In a sense, it's a simple competitor analysis, where it can be one brand tied to two different products, at two drastically different price points. These kinds of insights can be uncovered during the product analysis phase of your research. This hardwork can make a huge difference in which influencers you choose, and how and what you market to their audiences.

Conclusion

Influencer marketing is easy when you do it the right way. It is really about collecting and analysing data. Oh and yes, boundless creativity. Combining both with the right timing makes a successful campaign!

Marketing performance indicator, kpi and example

weisian — Fri, 06 Jul 2018 15:56:42 +0000

Marketing performance indicator is no easy task

Figuring out how your company will grow is one of the biggest challenges facing marketers. But setting the dream marketing team up is tougher. One reason is that, individual players in many companies don't use the same playbook. Marketers have used traditional channels such as print, radio, TV, yellow pages and outdoor ads to reach consumers.

The digital revolution

The digital revolution has proved disruptive to traditional marketing approaches. TV, radio, print and outdoor now work alongside digital marketing — search, organic and paid search, email, social and videos. How you market is clear: Start by choosing a high-value audience, then start planning relevant and creative campaigns. Kick it off and you get results and growth for your brand. An explosion of digital channels, platforms and tools have made marketing more complex than ever. It is now easier to choose a lower-value target or launch campaigns without insight and watch growth and ROI sputter.

Why?

There are more touch points as consumers take control and are interacting with brands across multiple devices and media outlets. The issue may actually be how your marketing performance is measured. Without accurate measurement that gives each campaign effort the proper credit toward a desired outcome, you really don’t know what's your yield.

Have a common organisation marketing goal

Many big organisations are divided into divisions where groups of people take charge of various marketing sectors. This split is compounded by multiple layers up and down the org chart, each with a team of managers and specialists under them. With so many people in the pool leads to a complex structure. Individuals or teams working toward their individual goals, leading to ineffective optimization of marketing efforts. Hence, it is important for all the teams to execute the same tactics with the same goal.

There's some marketing performance example below for your reference.

Measure your marketing performance indicator accurately

To measure the effectiveness of your marketing is to truly understand the value of each consumer interaction with your brand. It’s not enough by just counting impressions or reach. You need to know the effectiveness of each marketing touch point in every consumer journey, regardless of where those touch points occur. Make sure that your metrics align so that you’re tracking the right indicators. From a marketing perspective, this is critical. You need to track and measure progress to achieve your marketing performance kpi.

Hitting your marketing performance kpi:

(text information credit: Techco)

Conversion Rates

The percentage of leads or site visitors who perform a desired action versus the percentage of leads/visitors who do not. The “desired action” in question could be anything from buying a product, to signing up for a subscription, to opting into a newsletter, to clicking an ad. You want your conversion rates to be as high as possible so you can hit your marketing performance kpi.

Sales Revenue

If you’re not analyzing your sales revenue in relation to marketing efforts on a daily and weekly basis, you’re limiting your businesses. After all, the last thing you want to do is waste time on sales efforts that aren’t yielding results.

Cost Per Lead

It’s also important to calculate how much each lead and customer is costing you in terms of advertising budget. Are you spending more to acquire customers through inbound marketing than you are through outbound marketing? Identifying the most cost-effective method of lead generation is just one of the advantages of keeping track of this crucial marketing performance KPI. Because spending money to make money only works when you spend less than you make.

Organic Search Traffic

Developing and distributing great content related to your brand is by far the best way to increase the amount of traffic gained from organic search results. Organic search traffic is a KPI that shows how strong your company’s ranking authority is within the search engine result pages (SERPs). Ultimately, most of your online marketing efforts should be put towards ranking higher in major search engines like Google for popular keywords and queries.

Social Media Engagement

Businesses that are firmly rooted in social media have a higher chance of continuing and thriving. It’s important to keep an eye on the amount of traffic from social media. This links back to the first point. Remember to track the number of visitors who are converted into actual customers. As mentioned earlier, the digital revolution is coming in strong so you might want to try increasing social media engagement and presence now!

BSN Camapign - Pairing

Ansar — Tue, 10 Jul 2018 18:34:51 +0000

Elements of a successful Influencer Marketing Campaign

weisian — Sun, 15 Jul 2018 09:09:22 +0000

Influencer marketing campaign

Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. In recent years influential marketing has undergone large expansion and is redefining marketing. More name brand companies are turning to social media influencers to create more authentic storytelling.

The new word of mouth: digitally

In effect, this has become the digital version of word of mouth advertising. No doubt that many businesses large and small are cashing in, along with influencers. Social media is essentially their livelihood!

How to have a successful influencer marketing campaign?

You must be wondering how to make your campaign work? An influential marketing campaign must have specific elements, here's some below.

Know what you are selling and choose your audience

This is important. To have a campaign, you need to know who you are marketing to. If you do not know where to start, here's some starters. You can start by knowing your products/services, what are you selling? Ask yourself. That streamlines your audience target. Demographics, gender, social media platforms, all these will all come naturally once you have figured out the above. Once you have got all the above cleared, you can easily identify the influencers that will effectively connect your brand to the people for a successful influencer marketing campaign.

Know what you want to achieve

You want to start a campaign to gain something. Never start an influencer marketing campaign without a clear goal. Planning an influencer marketing campaign is more time-consuming than you think. So if you decides to go down this road, you want to have a plan for a destination. Some ideas may be to

Boost Online Sales
Increase Brand Awareness
Drive Traffic to Content

Use your goal as an endpoint and create a campaign around it.

Choose your social media influencers

Now that you have got your boundaries set, you can now conduct searches and filter potential influencers. The internet and social media makes it really easy to look for related topics people to see who everyone is talking about. Don’t be shy to approach them and know them better!

Narrow your list by relevance and influence

Relevance is really their style, their feed, and their online personality. You may want to consider the topics they discuss. One option is to go through their feed and read through some of their captions. And their audience is your audience too. So always check the comments section and analyse if their audience are your target consumers. There you have it! If their personal brand is a great fit for your business brand, then go for it! Relevance is key, but engagement is also important. Influence may not be in terms of numbers, but consider some of the following.

Engagement rate: Average number of likes, shares, and comments

Are the comments real or spam? Are they positive or negative? Do they reflect an audience that recognizes this person as an influencer or just someone with an opinion? Use this information to invite select influencers to participate in your campaign.

Influencer marketing is an organic process

Remember that now, you are doing an influencer marketing campaign. Unlike traditional marketing, this is a collaborative effort. This is a long term effort. You will not have complete control over what they will say or do as its all about creativity. To manage the campaign and ensure that you are on the same page, you can always set out a few of the following:

Timeline
Deliverables
Content Ideas (topics, word count)

Remember that you want to use the influencers to promote your goods or brand. The influencers want to use this opportunity to expand their audience and raise their level of perceived authority. You must strike a balance, but do not lose sight of the fact that you brought this group together to serve your needs, and everyone else’s should be secondary.

Insider Tips for Successful Influencer Marketing

weisian — Mon, 16 Jul 2018 03:05:29 +0000

Here we share with some advice as to how you can successfully employ an influencer marketing strategy. Alternatively, you can read more about it here.

Guide to Influencer Marketing 2018

weisian — Mon, 16 Jul 2018 08:35:55 +0000

Despite the immense growth of the industry, this year, we’ve seen the majority of collaborations go to the top 1% of influencers. Of course, Influencer Marketing definitely isn't new, but don’t expect this trend to stop any time soon either. Another trend that has emerged is the kind of reach that micro-influencers have. In this article, we will discuss the Influencer Marketing strategy to help your business grow to the next level.

#1 Power Of Micro Influencer

The first influencer marketing strategy is the use of micro-influencers. The smaller but equally impactful micro-influencers have continued to be overlooked by many major brands. Despite the following range of only 1,000-10,000 on social media, these micro-influencers have a higher engagement rate than macro influencers with hundreds of thousands or millions of followers. Everyday people tend to place more trust in micro-influencers as they are seen as more genuine and authentic. Great engagement with followers is as equally important as it is not only beneficial for the influencers, but also for the brands that partner with them. Micro-influencers have a stronger connection with their audiences and followers. They often integrate brands organically within a story they’re telling instead of just shouting, “Hey! Go buy this thing!” in their audience's faces. The chances that your brand will gain trust by association – are pretty good. They trust the influencer and the influencer trusts you, that's simple math! Plus, this type of advertising is more natural-looking at first glance than other forms.

#2 Build Relationship with Influencers

The second influencer marketing strategy is to build a relationship with them.

Once you've taken your time to cultivate the relationship with your influencers, the content by now should come naturally.

Remember, if it feels forced, it may be that you haven't got the right influencer, after all.

You may ask, how do we select the right influencers then? Fret not, we got your back. You can read the related article here.

These influencers have a better understanding than anyone of the type of content their followers want to see.

And often, the most successful campaigns are the ones created by the influencer, rather than the other way around.

A return-on relationship is a value that is accrued by a person or brand due to nurturing a relationship over time. This will demonstrate that the influencer is true to the brand, and this true relationship connection will pass through to the consumer.

#3 Desireable Content, Not Just Ads

The third influencer marketing strategy is content. Authenticity can really either make or break your campaign. 2018 is there era where these influencers will be taking more control of the content. If you’ve chosen well, your influencer will understand your brand and the market. Their ideas on the campaign come from what they have learned from their engagement with their followers, so trust them and trust the process. When it comes to social media platforms, influencers really know the space. So when they give you their valuable insights, listen to them. They really know what they are talking about. You need to make sure you that you are not breathing down their necks or giving them guidelines that are too restrictive. You have to give your influencers the kind of creative freedom by following their style.

#4 Authenticity of influencers

The last influencer marketing strategy is authenticity. The key success of influencer marketing has to do with brands connecting with their audience with authentic and credible social media figures. But due to the high demand of influencers recently, posing as an influencer by buying fake social media followers and has become more common and easier than ever. Working with fake influencers can be disastrous for your brand. Especially if you spend a lot then end up getting nothing for your investment. For this reason, brands should be more cautious when selecting which influencers they plan to work with. Lucky for you, you have come to the right place. Interested in getting to know the influencers you are interested in working with have real or fake followers? Want to try out the influencer marketing trend but dont know where to start? Kobe is here to help! Kobe is an award-winning Artificial Intelligence Influencer Marketing platform that connects brands and agencies with relevant celebrity, macro, micro or everyday influencers, Instagrammers, bloggers or YouTubers. You can try the free demo here or you can simply read up on our previous successful campaigns for more!

Micro influencer campaign and how to find micro-influencers?

weisian — Sat, 21 Jul 2018 12:24:03 +0000

Think micro-influencers

We all know that influencer marketing is really gaining traction among marketers. But now, bigger isn’t always better. Larger influencer accounts help brands gain exposure and increase awareness, but if the influencer does not represent the brand well, it defeats the entire purpose of holding an influencer marketing campaign. Mega influencers are usually those with millions of followers. They do not usually deliver results if you are brand looking out for exposure and authentic word of mouth. Therefore, going for mega followers count is not ideal for every company. It may look appealing to miss opportunities to work with mega influencers, but here's another dimension of influencer marketing. There's the micro-influencers that has an authentic following with high credibility, yet cost a fraction of your marketing budget. Welcoming mirco-influencer marketing is really the trend now. Here are just some statistics about micro-influencers that might just shock you.

When do we use micro-influencer marketing?

As much as it's about passion and authentic reviews, influencers are working hard for their career. They would want their posts to reflect results for brands as they wouldn't mind a repeat partnership. Micro-influencer marketing is all about sharing authentic experiences to their small following.

Mega-influencers: too many pairs of eyes watching them

When macro-influencers get careless, the brands behind them look bad, too. And, they cost a lot more to work with.

Micro-influencers: Daniel Wellington as an example

Filip Tysander, owner of wristwatch startup Daniel Wellington, grew his brand from a $1,500 investment to a $220 million operation in just six years through a no-holds-barred influencer strategy. The company succeeded by sending free watches to up-and-coming influencers, like athletes who had just been drafted and bloggers with loyal followings, flooding young people’s pages with watches. Micro-influencers with a genuine following of your target audience will lead to sales increment. Organic posts from these smaller influencers will lead to a huge growth in sales for your business at a fraction of the cost.

How to partner with the most impactful micro-influencers

Always remember that influencers have their own style. Never try to limit their creativity as they know their crowd the best. Preparation is key when dealing with influencers, so it’s critical to have your strategy and desired outcomes clearly outlined. Follow these tips to make sure you’re selecting the right micro-influencers and most importantly, getting them on board.

Identify the objectives

Do you want the influencers to post about your brand to drive awareness, or should they help generate content so it's easier for you to continue the sharing trend later? You should really set this clear so you can measure your ROI later.

Determine the kind of content

This includes which products to feature and formats to utilize. Always keep your ROI as the main aim. Instead of “boosting awareness,” stick to metrics-based goals, like driving three times as many sales of a specific product. This allows everyone on your team to be on the same page.

Assess candidates’ alignment with your brand and goals

Once you have set your goals, you can start to narrow down the pool of influencers. The best influencers have followers who mostly fall into one target demographic, allowing brands to get as close to their intended audience as possible. As mentioned earlier, look at the quality of an influencer’s followers over mass quantity.

A number gauge

Markerly recommends using influencers with between 10,000 and 100,000 followers, as these accounts generally offer the best combination of follower engagement and reach. Look for people with good follower relationships, authentic engagements and not too much other promotional content—especially not for your competitors. If some influencers are already fans, even better. After making cuts based on audience, pick influencers who match your brand aesthetic and values.

Reach out and start two-way conversations

Influencer outreach on social media is still really manual. Although there are tools and influencer marketing companies to help with influencer discovery and outreach, the old-fashioned way still prevails. Here’s where you need to hustle and get creative to establish a connection with influencers. You are forming a relationship on social media, so it makes sense to reach out via social. Understandably, quality influencers will receive a lot of interest from brands wanting to establish partnerships, so you need to find a unique way to stand out. Here's a few ways to start a friendship.

1. Be present on their socials

Start following and engaging with influencers before you reach out in order to ensure that your brand is top of mind.

2. Talk to people that share brand affinity

Speak to people who already follow your brand for easy wins. Follow influencer profiles, read a few posts and communicate through direct messages or contact information that they provide on their site or bio.

3. Get straight to the point

Be as clear as possible in your request your goals from the partnership. This includes timing, budget, and deliverables. You can't go to a match without getting prepared.

4. Treat them like co-workers

Influencer relationships are two-way streets, and you are attempting to build a mass organic relationship. Be as interactive and accepting towards your community. Before working together, it may be good to collect their insights on ideas for project launches. You can actually learn a lot from and about these micro-influencers. You may be amazed about how they use the products and other hacks and tricks. Your influencers are a creative resource in their own right, so don’t discount their ideas and experience.

You will not regret it

Micro-influencers might not have celebrity status, but a few well-nurtured partnerships could drive results far beyond what any mega influencers could. By following these tips to develop a micro-influencer strategy, you can identify the best potential partners, create mutually beneficial agreements and increase your chances of achieving ROI that exceeds your expectations.

Marketing Evolution: Millennial Marketing

weisian — Thu, 26 Jul 2018 08:35:01 +0000

Millennial Marketing

A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time period are greatly influenced by the consumers. After all, marketing encompasses the idea of "letting more consumers know about your product or services". For each era, it is important to discover which generation holds most of the purchasing power. Within the past decade, the "purchasing power baton" has been passed across at least three generations. Starting with the Baby Boomer generation, it then went to Generation X and it is now in the hands of Generation Y - the Millennial. Hence, Millennial marketing should be the focus and topic of discussion within the marketing industry today.

Who are the Millennial and why do they matter?

Washington-based fact tank Pew Research Center defines the Millennial as those born in the year 1981 to 1996. A Huffington Post article estimated that by 2020, 60% of the world's millennial are expected to live in Asia. This puts businesses in Asia in a great position and it may be a reason why businesses from the West are moving over. If you are still not convinced about the importance of millennial marketing, we will let the numbers do the talk. In a 2017 article titled, "How to tap into the Millennial $200 billion buying power with social media", Forbes estimated that "millennials in the U.S. alone will be spending $200 billion." Hence, we cannot miss out on millennial marketing.

Incorporating Millennial marketing strategy into my business

To begin millennial marketing, we have to understand that every generation is unique. For the millennial, they have grown up and alongside the development of technology. They have witnessed and experienced the Internet Age, and are the most technologically-savvy bunch of people. The advent of the Internet of Things shaped the unique characteristics of the millennial. We have curated some strategies that we believe could bring your business closer to reaching them.

Digital marketing and its relevance

Although digital marketing has its roots from the 90's, its popularity gained greater traction only in recent years. As millennial are a tech-savvy group of consumers, the time spent on digital devices and platforms is longer as compare to other generations. Therefore, it is necessary to include elements of digital marketing in your millennial marketing strategy. Consider the use of e-mails, writing of blogs and ensure that your website is SEO-friendly. These are just a few steps you could take to garner greater engagements. Digital marketing cannot be neglected in this day and age; you and your business will be left behind if you fail to convert some of your strategy onto digital.

Usage of mobile ads

In 2007, iPhone was first launched. That launch brought with it the smartphone revolution of the mobile world. The prevalence of smartphones also meant that people were using their mobile phones as an alternative to personal computers and laptops. Latest smartphones allowed you to perform the same functions as a computer. As users stick to mobile phones longer than before, it is important to ensure that your advertisements are visible on both desktop and mobile phones. You would want to capture as many views as possible and having only desktop ads would paralyze your brand greatly.

The increasing popularity of social media marketing

When Mark Zuckerberg started Facebook in 2004, he wasn't expecting it to explode in popularity. He certainly wasn't expecting that his company would lead the social media revolution at the turn of the millennium. However, that gave rise to more social media platforms sprouting forth. To date, 85% of millennial are on social media. Naturally, marketing has also shifted onto social media and there we have the birth of social media marketing, a.k.a influencer marketing. Social media presents an exciting future for marketing because of its functions. You are able to post an advertisement online, post video content to talk more about your brand, an even promote your product through sponsored posts. Social media has opened a new channel for marketers to explore their creativity and to reach out to the millennial. Having a strong social media marketing strategy can help you greatly in generating more sales.

Conclusion

In conclusion, marketing to millennial is not as difficult as one may think of it to be. Anyone can do it as long as you have spent considerable amounts of time being familiar with technology. Businesses and brands are placing more focus on aligning their marketing campaigns to target the millennial. Your business has to stay relevant otherwise, you would be left behind by the market. You could find out more on how your business can do so by downloading our comprehensive whitepaper through this link: http://livedemo.getkobe.com/millennialmarketing

Honouring the B2B Influencers in Singapore

weisian — Fri, 27 Jul 2018 16:28:01 +0000

B2B Influencers

The idea of influencer sprung forth when social media rose to prominence. Influencers are people who are able to persuade or influence opinions. That is probably where the word "influencer" was coined from. Hence, a typical characteristic of an influencer is a large number of followers on social media platforms. Celebrities are commonly regarded as an influencer, since they have a huge fan base. However, they are only one part of the influencer network as they only influence the decisions of consumers. There is another group of influencers who influence business owners' decisions. We call them B2B influencers- a.k.a business-to-business influencers, industry influencers or thought leaders. These are the people who have the ability to influence business executive's decisions in their respective industries. In Singapore, the B2B influencer scene is still very much in infancy. This is because most business executives in Singapore look to international influencers for their opinions. However, there is no reason to worry about the current local scene. A B2B influencer typically has a successful business, and the number of successful local businesses is gradually increasing. Hence, it is typical to find owners of big companies coming from abroad instead.

B2B influencers' outreach

As with any influencer, outreach matters. If you don't have anyone listening or tuning in to your views, you cannot influence people. Thus, outreach is important even to a B2B influencer. For this article, most of the influencers were selected based on the amount of followers they have on social media. Others were selected based on their reputation in their different industry vertical. As for social media, the platforms used were Facebook, Twitter and LinkedIn. The reason for including LinkedIn is because it is seen as a social media platform for the professionals. B2B influencers may have less followers than what a typical celebrity influencer would have. However, let's remember that there are significant less business leaders and executives that use social media. In the remaining segments, we will introduce and honour some of the B2B influencers in Singapore.

Who are the B2B influencers in Singapore?

Truthfully, it was initially unconvincing that Singapore will have her own pool of B2B influencers. However, after doing some research, a couple of names started appearing. Some of these influencers have even made it onto Forbes' list of well-to-do people. These influencers comprise of co-founders or C-suites of reputable companies in Singapore. In no order of popularity or extent of influence, let us look at some of the B2B influencers in Singapore.

Adrian Tan - Co-Founder of The Resource Group and Career Hero

Industry vertical: Human Resource

[caption id="attachment_9486" align="alignnone" width="580"] Image Credit: www.adriantan.com.sg. All Rights Reserved[/caption] The first B2B influencer we would like to honour is Mr Adrian Tan, co-founder of The Resource Group and Career Hero. Adrian has been in the Human Resource industry for more than a decade. One of his achievements includes being named the HR Entrepreneur of the Year 2013 by Singapore Human Resource Institute. He is actively connecting with his followers on LinkedIn and even has his personal blog. Adrian focuses on topics related to HR and shares his opinions on employment, office productivity and hiring strategy. On his blog, he writes and shares tips on office environment and on employees' well-being. He also talks widely on how to choose the right employee for a company. Adrian is definitely influencing the HR landscape in Singapore.

Raman Singh - CEO of Mundipharma

Industry vertical: Healthcare

[caption id="attachment_9484" align="alignnone" width="582"] Image credit: Singapore Press Holdings Ltd. All Rights Reserved[/caption] Singapore is an internationally-renowned, leading healthcare hub. It is no surprise that this little island would be able to produce a healthcare industry leader of its own. Mr Raman Singh is the CEO of Mundipharma, a R&D and manufacturer of pharmaceutical products. Prior to Mundipharma, Mr Singh was the vice-president of commercial operations for emerging markets at GSK. Aside from his roles in the healthcare industry, Mr Singh is a Brand Ambassador for the Singapore Tourism Board, Governor of the World Economic Forum - Global Health and Healthcare Committee. Football fans would be happy to know that Mundipharma is the official partner of Manchester City. Mr Raman Singh connects with his followers mainly on LinkedIn and Twitter. He would regularly share articles related to the healthcare industry and healthcare tech on his LinkedIn account. For healthcare/ healthcare tech business owners, do check out Mr Raman Singh's LinkedIn page.

Ong Chih Ching - Executive Chairperson and Director of KOP Limited

Industry vertical: Real Estate

[caption id="attachment_9490" align="alignnone" width="584"] Image credit: Business Times. All Rights Reserved.[/caption] KOP Limited is a Singapore-based real estate company that is listed on the Singapore Exchange. The company is involved in real estate development, management and investments in Singapore. One of their larger projects was the development of Montigo Resorts in Indonesia. As the chairperson of KOP Limited, Ms Ong led the company to achieve multiple project awards. In 2014, Ms Ong was named by Forbes Asia as one of Asia's Power Businesswomen. With an astounding 43,424 followers on LinkedIn, her common topics range from real estate, to business management, leadership and even speaks on current day disruptions. As a thought leader on LinkedIn, Ms Ong regularly writes opinion pieces and shares them on her account. This powerful businesswoman has certainly swept us off our feet when it comes to B2B influence.

Prakash Somosundram - Founder of XSQ: Blockchain Infrastructure and Investments

Industry Vertical: Blockchain Technology/ FinTech

[caption id="attachment_9488" align="alignnone" width="581"] Image credit: e27. All Rights Reserved[/caption] Mr Prakash Somosundram is an entrepreneur. This is the best description I could think of when describing him. In 2016, he helped a company in Sweden and it got listed in NASDAQ OMX. He is currently the founder of Pealo Pte Ltd, the director of XSQ, the co-founder of ADITUS Network and an advisor to Viola.AI and Lalaworld Pte Ltd. What more can we say about his entrepreneurial spirit? His current interest lies in the field of blockchain and cryptocurrency - both hot topics in the finance world today. Prakash's expertise lies in developing businesses and his business provides consultancy services. Besides his involvement in the FinTech industry, Prakash was also the vice-chairman of the Board of Trustees for ACE (Action Community for Entrepreneurship) Ltd. For those interested in blockchain and cryptocurrency, you will be able to hear Prakash's opinions on LinkedIn.

Anthony Tan - CEO & Co-Founder of Grab

Industry Vertical: Transport

[caption id="attachment_9485" align="alignnone" width="578"] Image credit: CNBC. All Rights Reserved.[/caption] How can we forget Anthony when we are talking about B2B influencers in Singapore. Anthony Tan is the CEO and co-founder of Grab. Grab is a popular ride-hailing company that has expanded its business into the Southeast Asia region. This company needs no further mention of its success and achievements throughout their years of operations. Anthony is definitely influencing business executive's opinions and currently, he has 27,709 followers on LinkedIn hearing his thoughts. He regularly shares his thoughts on transportation and mobility in the region, and talks about digital transformation. Anthony is also a popular pick to speak at events advocating innovation, technology and mobility. Although Anthony preserves his personal life fairly well on social media (he privates his twitter account), however, you can follow Grab's Facebook account for more updates on the latest development at Grab. Anthony is certainly a B2B influencer in Singapore you will want to follow!

Lim Der Shing - Cofounder of JobsCentral and AngelCentral

Industry Vertical: Startup Investment/ HR

[caption id="attachment_9489" align="alignnone" width="420"] Image credit: Dr Wealth. All Rights Reserved.[/caption] As part of the founding team at JobsCentral, Lim Der Shing helped grow the popular career search portal for 14 years. In 2011, US-based CareerBuilder acquired JobsCentral and they are now found in 3 countries regionally. Currently, Mr Lim runs AngelCentral together with his cofounder Huang Shao Ning. Together they are active angel investors and have invested in over 30 regional startups and VCs. Mr Lim currently sits on the board of ITE. He was the main committee member and co-lead the startup workgroup under the Committee on the Future Economy. His presence on the social media platform is relatively smaller, however, he runs a blog and writes articles regularly. Mr Lim was recently featured on the Sunday Times and went on radio station MoneyFM. As an angel investor, Mr Lim’s favourite topics are on those related to startup investment, entrepreneurship and startup management. Additionally, he conducts workshop on angel investing. For tips on angel investments and entrepreneurship, do visit his blog.

Future of local B2B influencers

In conclusion, the B2B influencer scene may be small locally. But there is great potential in the local market. There are increasingly more influential business leaders rising up from this small island. We hope that more leaders would rise up and put our small island on the global stage. Finally, this list of B2B influencers is definitely not conclusive as there are more out there. This article serves as an introduction to some of the many B2B influencers found in Singapore. Are there B2B influencers in other industries that you would like to know about? Do let us know in the comment section below and we will be sure to answer them!

How Much Does Social Media Influencer Marketing Cost on instagram and youtube?

weisian — Sun, 29 Jul 2018 08:22:42 +0000

Want to try influencer marketing campaigns, yet not quite sure about the costs? We have got your back. We have to say, that first, there's no exact answer to this, but there's some guides. There are more help out there than you know. We have collated some and will be sharing these below, let's go! If you are new to influencer marketing campaign, it's important to understand the factors that will cost you and your company money. Well, this, applies differently for various influencer marketing costs. But these guides allow you to better plan your budget and campaign accordingly. In a way, these guidelines speeds up the process in partnering with your desired influencers.

Guide to the cost of influencer marketing

1. Product

First, you have to decide on the product you’re promoting. As it affects the cost of your influencer marketing campaign. The industry you are in sets the expectations of the influencer marketing costs as your influencer selection are narrowed. A good guide is that the relationship of your influencer marketing cost is direct between the cost of your products and the influencer marketing campaign.

2. ROI of your influencer marketing campaign

Finally, the targetted ROI for your influencer marketing campaign will also affect the cost. Here are some questions to consider.

What kind of influencers are you targetting? Micro-influencers? Mega-influencers? Or Celebrities?
Content direction - who is coming up with it?
What is your budget and timeline?
How long do you want to run the campaign for?

3. Social media platform

The social media platform chosen for the campaign is one of the key factors that influence the cost. The cost of influencer marketing varies across channels. It’s as though each social media platform has its own “market” rate. Instagram tends to be the top choice for social media influencer marketing, followed by YouTube and Snapchat. Generally, influencer marketing is less common on Facebook and Twitter. As mentioned, prominent influencers on Instagram have their own standard market rates for influencer marketing campaigns. The rates are varied based on their engagement, following base and categories.

4. Connecting with your influencer

There are a few options! You can either go through direct partnership, through an agency, or marketing companies. Here's one tip, if you want to avoid the trouble of searching for influencers directly, you can work with talent agencies or marketing agencies. But, do expect to pay a little more for lesser effort. Agencies would usually to charge a commission for connecting you with the right influencers. This way, it protects your from spending more than you should on the wrong influencers. In addition, influencers that are part of a talent agency are usually more experienced with influencer marketing and would command a higher fee. And this usually guarantee your ROI results! If you have decided to go direct, here's 2 things you must consider.

5. Following

Traditionally, brands look at the potential reach of an advertising channel to decide how much to pay for an advertisement. The idea is that the more followers an influencer has, the more people the brand could reach. So influencers with a larger following will usually charge more. But, the case is different now. With the advancement of influencer marketing, it’s possible now, for people to buy fake followers. There are so many platforms for you to inflate your follower and engagement count immediately with some money. That is why numbers are simply not enough to count for the success of your influencer marketing campaign.

6. Engagement

Engagement is one of the alternative metrics that brands have been using. While it’s easy to buy fake followers, it’s harder to buy fake engagement (though, it’s not impossible). Engagement is defined as likes and comments. Instagram algorithm are prioritizing engagement. The more positive engagement a post gets, the more people will see the post. Influencers who have higher engagement rate are more likely to have a greater reach. Hence, the higher the engagement rate the influencer gets, the more expensive the campaign will be.

How much does influencer marketing cost?

$5,000 to $10,000. According to HYPR, an influencer marketing platform, that is the price you can expect to pay for a post by an influencer with 500,000 to one million followers across their social media profiles.

Market rates for various platforms

Micro-influencers

On Instagram

1. Based on followers

According to Digiday’s findings, a good guideline for Instagram influencer marketing is $1,000 for every 100,000 followers (or simplified to $10 for every 1,000 followers). Langer thinks that brands can start with $250 per Instagram post for social stars with less than 50,000 followers, then add roughly $1,000 per 100,000 followers per post. 2. Average post engagement As most people have more followers than the amount of engagement they receive per post, you’ll generally pay more for each engagement than each follower. If the influencer usually gets 1,000 engagement for each post, you’ll want to pay him or her about $250 to $750. A tool you can use to help you is the Instagram Money Calculator by Influencer Marketing Hub. Simply enter the username of the Instagram influencer that you’re interested in and the calculator will estimate the earnings per post (or the cost per post for you).

YouTube

Based on subscribers

$20 per 1,000 subscribers

It’s common for YouTube influencers to charge more than Instagram influencers as creating a YouTube video can require much more effort than creating an Instagram post. Furthermore, YouTube videos are often longer than Instagram videos. YouTube influencers usually charge $2,000 for every 100,000 subscribers they have (or simplified to $20 for every 1,000 subscribers). For YouTubers with more than 50,000 subscribers, marketers can add roughly $2,000 per 100,000 followers per video, up until around 1 million subscribers, at which point a dedicated video could cost upwards of $25,000-$50,000.

Video views

$50 to $100 per 1,000 video views

Thanks to the analytics provided on YouTube, you can also look at the average video views of the influencer. Not every subscriber would watch every video by the influencer so each video view would generally cost more than each subscriber. Tony Tran of Lumanu recommends paying around $0.05 to $0.10 per average video view (or $50 to $100 per 1,000 video views). He suggests looking at the 30 most recent videos by the influencer to get a good average of his or her video views9. If you don’t want to go through the trouble of pricing your campaign, you could use a platform like FameBit (by YouTube). On FameBit, you can set a budget and have YouTube influencers reach out to you with their proposal.

The Hottest New Thing - Micro-influencers

weisian — Mon, 30 Jul 2018 06:52:03 +0000

Many think that engaging influencers with the most followers should guarantee an effective campaign. But, by bringing more relevant content and greater engagement to the table, the power of micro-influencers should not be underestimated. Don't believe us? Just check out some of these facts and statistics. You can also read about how to engage micro-influencers for your campaign here.

All About Product Seeding and How It Helps Your Brand

weisian — Mon, 30 Jul 2018 06:53:54 +0000

Product seeding might be a tad bit complicated but we've simplified everything and cut it down to its basics for you in this infographic. Take a look below.

The benefits of Social Media Influencer Marketing

weisian — Sun, 05 Aug 2018 08:14:30 +0000

Social Media Influencer Marketing

Influencer marketing may be the popular choice now among marketers, but to win, you have to do it right. But of course, you might be able to leverage on these social media influencers. Need some influencer marketing ideas? Here's some help! Not sure how to do social media influencer marketing right? Here's a guide!

What is influencer marketing?

Influencer marketing is a form of marketing form that individual influential individuals partners with brands, each leveraging on specific goals to reach target audiences.

The Power of Influencer Marketing

94% find influencer marketing to be effective for their business
51% of marketers declare they attracted higher quality customers through influencer marketing campaigns
26% of marketers claim influencer marketing is more effective than traditional advertising
22% claim that influencer marketing is the most cost-effective form of online marketing
Influencer marketing can help you acquire new customers 2x faster compared to organic search
31% of consumers across US and Europe purchased a product or service after seeing it in an influencer's post.

Who are considered as influencers?

An influencer can really be anyone. Everyone has a certain degree of influence, but to make influencer marketing easy, here's some categories of influencers, depending on the content they create. *there are many other ways to categories influencers and this is only one of the ways.

Food influencers

Fashion influencers

Lifestyle influencers

Beauty influencers

Parenting influencers

Reasons to choose influencer marketing

With a great following, influencers can help you reach niche audiences. That's because they work like "magnets" gathering specific communities in one place. So if you're trying to appeal to foodies following a paleo diet, you know where to find them!
There is flexiblity working with influencer marketing. In terms of influencers selection, budget, duration, target audiences.
With established trust and loyalty, brands can use it to reach consumers who are generally hesitant about trusting marketing and advertising.
Influencers creates personalised content which makes them authentic and relatable. This is hard for brands to work towards.
With content created for your brand, influencers can generate quality leads for your business. Through personalized content, influencers are highly relatable to their audience, which drives conversion!
Influencers can improve your SEO ranking. With exposure to your brand, people will start searching for you. This is even more effective now with the swipe up function that links directly to your website.

Conclusion

As a final piece of advice - learn from those who were successful. Get inspired by the three amazing influencer marketing examples below and use their best practices in your own campaigns:

Kobe Raw - Interview with @jieyingsim

weisian — Wed, 08 Aug 2018 01:31:53 +0000

Kobe Raw - @jieyingsim

As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of "Kobe Raw", we interview influencer @jieyingsim to find out more from her.

How did you get started in this industry?

The first time I started advertising for brands was when I joined my faculty’s freshmen bash! As some of the bash items such as clothes and makeup were sponsored, us bash contestants had to deliver some posts crediting these sponsors in return. I remember at that point, I only had around 1.5k followers? So I was a really really micro influencer but slowly, more brands started to approach me for collaborations! (At the start it was mainly unpaid ones though)

If you could change one thing about your journey as an influencer, what would it be?

One thing I would definitely change is to stick to a theme for my feed! My feed is actually really messy right now, with inconsistent filters and random photos. So what I am trying to change is to have a consistent edit and plan out the photos before posting.

What advice would you give your younger self when you were first starting out?

I think it’s important to talk to friends who are already in the industry to understand how the scene works and how to protect yourself. Sometimes, brands will try to undercut you in offering you a much lower payout than usual (or even not pay) or are overly forceful in dictating how the posts should be done. Although I agree that the payout should not be the priority in deciding whether to take up a certain campaign, influencers especially those who are just starting out should learn how to protect their rights by not allowing brands to lowball them or limit their creativity in content creation. Follow our series Kobe Raw for every issue of Fresh Cuts and check out our previous interview with @bongqiuqiu here.

HAGO Campaign - Submissions

Ansar — Thu, 09 Aug 2018 08:13:12 +0000

Facebook Video Marketing Tips

weisian — Sun, 12 Aug 2018 06:23:59 +0000

Maximize the Impact of Facebook Video Marketing Strategies

In just a short amount of time, smartphones have become a fast, convenient way for people to access content. This is especially the case for video, with more than 75% of worldwide video viewing on mobile devices. (emarketer, Feb 2018). Fb itself has recently published a new list of Facebook marketing tips on video optimization across both Facebook and Instagram. Specific notes are provided for you to master hosting video campaigns on Facebook and Instagram.

Role of video in digital marketing

Given Facebook and Instagram News Feed algorithm puts increased emphasis on engagement, you really should be considering video options on your platform.Video content generates the most response on almost every social platform, while research also indicates that videos on Facebook, specifically, are more likely to reach and engage audiences than any other post type. So what are Facebook’s key video tips? Here’s a summary of their new list of tips.

Facebook Video Marketing tips from them

1. Optimize Facebook ads Video for Mobile Users

75% of worldwide video viewing now occurs on mobile devices, underlining the need to keep the mobile user experience in mind when creating video content. According to a 2017 Facebook IQ survey, more than 1 in 3 people say that smartphones are the device they use most to watch online video. 67% of this group say that they use smartphones to watch online video for more than an hour each day. You would need to consider being mobile friendly to maximise your yield in your mobile video advertisement.

2. Deliver Brand Message Early in Facebook Video ads

Facebook says that 3x more Facebook video viewers reported being engaged by Facebook ads when the brand name and message were presented in the first 10 seconds- ideally in a creative manner. Facebook further underlines the same with another stat - according to a 2015 Facebook-commissioned Nielsen study, video viewed for less than two seconds can generate more than a third of the recall and purchase intent of a campaign, while nearly half the value of a video ad is delivered within the first 3 seconds.

3. Include Captions in Facebook ads to Maximize Audience Potential

Facebook also advises that brands should include captions to maximize their facebook ads video opportunities. Although sound-on is the default option for Facebook videos, ‘audio off’ is still how people will experience your video. This is particularly relevant when you consider that some viewers will be watching your video on the go. Captions can also boost video view time. One Facebook study showed that adding captions to video ads increased the view duration by an average of 12%.

4. Vertical Videos for User's Convenience

These days, many users simply won’t bother to turn their device, and the full-screen experience provided by vertical content is often the best, most immersive branding option you’ll have. According to Facebook’s research, vertical videos perform better in terms of Facebook ads recall. This will make it easier for users to view your Facebook ads. Better convenience, higher engagement for you.

5. Measure the Right Performance Metrics

It’s important to ensure that you measure your Facebook video ads content performance with your broader facebook marketing strategies. Here's a Facebook ads tip, duration isn’t necessarily a great measure of attention. Alternatively, measuring video impact, based on business goals like brand and sales goals, should be marketers’ top priority. This is becoming more of a focus in social media marketing, moving away from traditional metrics like reach and impressions. Measurements are moving towards more direct performance numbers, based on the data available.

New: Facebook Video Advertising Expert Tips

In addition to this, Facebook also notes that they have a new set of video interviews with experts from their Creative Shop, Measurement and Product teams, in which they answer advertisers' most common questions about mobile video.

The Proper Way to Instagram Contests with Example

weisian — Sun, 12 Aug 2018 08:22:40 +0000

All about Instagram Contests 2018 with Examples

Instagram contests can be highly effective in boosting your brand presence with high engagement. Although an Instagram contest may be a fast track to building brand presence, there are also specific rules you (may not) know.

What to include in your Instagram contest?

Here's some Instagram contest Rules:

Here are some Instagram contest rules from the company itself.

Instagram contest is acknowledged as not sponsored, endorsed or administered by, or associated with Instagram
Place the name of the company hosting the Instagram giveaway or contest
Inform participants the dates the campaign will run, including time zone
Include participation restrictions (such as age and location)
Write clear guidelines on how to enter
Winner selection method is outlined

You can find out more about the rules here. Now that we are on the same page with what Instagram contest rules require of us, here's some real instagram contest examples for analyses.

Instagram contest examples

Acknowledge that the contest is not sponsored, endorsed, or administered by, or associated with Instagram

The company have noted that their instagram contest are not associated with Instagram at the last paragraph.

Include the name of the brand/company hosting the Instagram Contest or Giveaway

This giveaway announcement is also easy to spot in the Instagram feed. They are also very clear with what they are giving away in this instagram contests 2018.

The dates the campaign will run, including the time zone

They have included the time zone and necessary information for results announcement and submissions. Mention restrictions, for example,location and age This instagram contests 2018 is also clear with the entry restrictions, including country and age. Interested participants know exactly of when the winner will be announced.

Include detailed guidelines on how to enter

Instructions are clear and (ranked by steps) on how people can enter.

Describe how and when the winner(s) will be chosen

They did not add how they will determine the winner, and here's something they lack.

Conclusion

Hopefully these examples help you better understand the various Instagram contest rules, and how to utilize them to best effect within your own promotion.

5 Social Media Automation Tools

weisian — Sun, 12 Aug 2018 09:27:20 +0000

Social Media Automation Tools

People's attention span are getting shorter, so it's extremely important to be quick and interesting these days on social media. If you want to save your time while building your influencer marketing strategy, then you should take note of these social media management tools. This way, you would be able to maximise your time and resources. Here's a list of automation tools that can help you better manage your time.

1. Hootsuite

Hootsuite allows you to keep track of various social media channels at once. It can also help you perform brand monitoring with real-time updates. Knowing when your brand is mentioned allows you to know what consumers are writing about it instantly. This can be used to collect user-generated content or avert a crisis.

Supports all the leading social media platforms with an easy to use post scheduler.
The tool has inbuilt analytics that can help you determine the best time for content posting.
It also has an advanced search that comes with tons of features (like location based search)
Users can check their brand mentions, post content, and etc with one platform.
The tool can also help you search for influencers.
It has an advanced analytics feature that can be used to generate in-depth reports.

2. Survey Anyplace

Survey Anyplace is a survey maker tool which you can use to collect information from your target audience. The tool enables you to add brand signage to your surveys, adding a more individualized element. When you sign-up on Survey Anyplace, the tool automatically pulls your logo from the email address you provide. There are various templates for you to work with to make your survey more entertaining! Survey Anyplace can also be used as a way to get your audience to engage with you through interactive surveys.

3. CoSchedule

CoSchedule is another highly useful tool for content marketers. You can use the tool easily to schedule your posts on different social media platforms pretty easily. This will help you manage multiple accounts in one place. Users can schedule 60 posts at one go with its interactive interface. You can also use it to make your social media calendar or directly answer queries from its interface.

Apart from scheduling your content, you can also analyze which content worked well in the past and publish your previously posted content again.
It has plenty of remarkable features like re-queue, WordPress compatibility, staff management, etc.
The tool can also be used to perform customer support pretty easily.
It is easy to use and is cost-effective compared to other options as well.

4. DrumUp

DrumUp is a social media management and content curation tool for businesses of any size. Using the tool, you can curate content by setting-up industry keywords and RSS feeds. The tool has a 1-click schedule mechanism for posts, while you can also add hashtags and @mentions suggested by the tool to curated posts and then auto-schedule them. You can also save posts to customizable content libraries and schedule them at a later date. If your brand has a lot of evergreen posts, you can store them in libraries and set them up on auto-posting schedules to maximize traffic.

5. Pocket

Pocket is like Pinterest for content. It is a freely available Chrome extension that can help you save any content. Already used by millions of users the world over, the app has saved over 2 billion posts so far. You can put the content of your choice in your Pocket account and access it anytime and anywhere, as per your convenience.

Lightweight tool, which is freely available
Integrated with 1500+ platforms like Twitter, Pulse, Flipboard, and more.
The tool also has an iOS and Android app besides a Chrome extension. Therefore, you can access the saved content as per your requirements.

Content ideas from https://www.jeffbullas.com/11-best-social-media-automation-tools-smart-content-marketers/.

How to attract readers to your blog

weisian — Sun, 12 Aug 2018 10:09:05 +0000

How to attract more readers to your blog

Have an amazing blog with valuable blog posts, but difficult for you to get more readers for your blog? Amazing blog posts, but after months of publishing, you’re still not getting any readers — no one is reading your blog contents.

What do blog readers want?

We all know the importance of optimizing your web content to ensure it’s targeted, effective, and aesthetic. But often we forget about one of the main pillars of success — readability. Your content has to be reader friendly to get your message across. In fact, according to a study by the Norman Nielsen Group, your visitors will only read between 20 and 28% of your post. To make sure your users are getting the most out of the content you create, here's some guides for you to improve readability and know what do blog readers want.

How to attract more readers

1. Choose fonts wisely

The most important part of good readability is to choose a good font that allows you to tell your story.

What should you consider when selecting a font?

Headlines should be easy to scan, but usually, they aren’t very long so you can go for a more creative font here. Just make sure to use both capital and lowercase letters, as the difference in letter height makes scanning easier. Use fonts that are friendly for mobile, as people are accessing information on the go more often than you think. This brings us to the next point.

2. Font size matters

There are so many different devices and resolutions you need to consider. While a fixed font size, defined by pixel, might look great on a large desktop screen, it is probably way too big/small for mobile. Keep in mind that people are usually further away from their screen than they would be from a book. In fact, the recommended distance between eyes and monitor is 28 inches.

3. Importance of background

Another very important point is the contrast between background and text. The higher the contrast, the better the readability. For example, you want to avoid bad color combinations, such as light colours or loud backgrounds. Too little contrast makes it very tiring to read a text, especially if it’s more than just a few lines. This makes potential visitors exit your page, and never return. When working with background images, make sure to only place text on areas with sufficient empty or white space. Do not be afraid to hit enter to keep the spaces clear. As we mentioned short attention span earlier, short paragraphs allow readers to quickly go through your content. You want to capture your blog readers right at the sweet spot with the keyword they are looking for.

4. Get straight to the point

On the web, it’s different. Blog readers want to quickly find what they are looking for. If that means scanning all the text there is, then make sure you keep it brief and to the point. You do not want them to exit your page and never return! If you intimidate your visitors, you give them the impression you don’t want a personal relationship. However, personal contact is exactly what adds to your credibility and long-term relationship with your users.

5. Paragraph your content

First of all, make sure you highlight relevant keywords to identify the main point per paragraph. In general, you should try to highlight one word or phrase per paragraph, but not more.
Second, use lists to structure your content. Lists are very easy to scan and a great way to show how different items relate to each other. For example, numbered lists can be a clear way of describing a step by step process, without having to tell a whole story.
Images help blog readers to stay focused and get through your content. Use images that support your content and encourage people to read the text that accompanies.

Do not forget!

The way you style and structure your content is of utmost importance when it comes to effectively communicating with your visitors.

Legal advice for Singapore Influencers

weisian — Sun, 12 Aug 2018 13:12:18 +0000

Singapore influencers

Singapore’s content creation scene has seen an increase in brand-influencer engagements. This has given rise to conversations around transparency and authenticity, along with client-influencer relationships. Being an influencer is not all just sponsored products and posting pictures – you could land yourself in trouble if you’re not careful. Here's some “do’s” and “don’ts” written by Zi Cong Mok to avoid legal trouble in your influencer journey.

Do’s

1. Let your followers know if your post is sponsored

On top of maintaining your reputation as an honest influencer, properly identifying your sponsored posts is mandated by the ASAS Guidelines You must disclose the fact that your post is sponsored if you receive any cash or other non-financial incentives from the sponsor in return for the post. For example, you are invited to a free food tasting event in return for a review post. You must disclose this even if your review post genuinely reflects your honest opinion about it. The Guidelines require that disclosure of sponsored content be displayed as early as reasonably possible. Hence, it is advisable to make sure that the disclosure can be noticed by your followers without having to click on a “See More” or “More” button. The ASAS has provided examples of written disclosures. Examples may be found at the ASAS’ Guidance Notes here.

2. Pay attention to contract terms and ensure all obligations (on both sides) are stated clearly

When signing a contract with a brand, make sure you read the contract carefully and adhere to its terms. Failure to do so may subject you to a whole range of civil liabilities for breach of contract.

3. File the proper tax returns for income earned through social media activities

If you receive any products or services that are worth more than $100, or regularly over a period of time, you must declare them as part of your taxable income to the Inland Revenue Authority of Singapore (IRAS). You may learn more about filing your taxes for income earned through social media activities here. Do note that omitting or understating your income, if done negligently or without reasonable excuse, is a criminal offence.

Don’ts

1. DON’T pass off others’ work as your own

Pretending that someone’s photograph, drawing, art, poem, or any other work as your own constitutes a infringement of copyright. Doing so may expose you to a range of civil liabilities. This includes:

Having to pay up any profits earned by you in the process of infringing the copyright; and
Compensating the original owner for any damage suffered by him/her.

If you wish to use someone’s work on your social media, please ask the original owner for permission. You may learn more about how to avoid copyright infringement when using others’ photos here. Breaching someone else’s copyright is also prohibited under Facebook’s Terms of Service and Instagram’s Terms of Use, and is a reason for the respective companies to disable your account.

2. DON’T make false claims about any product or service

In general terms, Section 6 of the Consumer Protection (Fair Trading) Act state that if you advertise on behalf of a brand, and in the process of doing so make a false claim about the brand’s product, you can be sued by the consumer.

3. DON’T artificially increase your follower count

Boosting engagement through fraudulent means, such as purchasing “likes” or followers, is a breach of the Advertising Standards Authority of Singapore (ASAS) Guidelines for Interactive Marketing Communication & Social Media. Artificially boosting your follower count is also a breach of Facebook’s Community Standards and Instagram’s Community Guidelines, which form part of the respective companies’ Terms of Service. Finally, artificially increasing your follower count may subject you to unwanted scrutiny if and when the social media platforms take action, such as during the “Instagram Purge” (mass removal of inactive/ “ghost” followers).

4. DON’T use your platform to engage in cyberbullying or online harassment

However, doing so may constitute defamation, which may make you liable to compensate the person that you have defamed. Additionally, defamation is a criminal offence under the Penal Code, and may subject you to imprisonment of up to 2 years and/or a fine. Finally, making a threatening or insulting communication with the intention of harassing another person is an offence under the Protection from Harassment Act. You may learn more about the Protection from Harassment Act here.

How to use YouTube Ads for Business

weisian — Sun, 12 Aug 2018 13:29:41 +0000

YouTube Ads for Business: How effective is it?

Reaching your target market is not easy and simple. It requires patience, persistence, and an effective marketing tool. When social media took over the world of the internet, everything seems interconnected and extremely convenient.

With the number of social media accounts, giving YouTube Ads a try will give you an edge over your competition. But you will still have a tough time when you do not even know how to use them. Despite your budget, your chance of getting the most out of it will be less.

Here's how you can create a Youtube Video!

Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. Then, upload your video to YouTube. Now, you're ready to set up your advertising campaign. First, go to your Google AdWords account to set up your campaign.

Campaign Type

Tap the drop-down menu on the right-hand side of the red "+ Campaign" button on your Google AdWords homepage and select "video."

Campaign Name

Enter a name for your campaign, and make sure Video has been chosen from the Type drop-down menu.

Video Ad Format

Select "In-stream or video discovery ads" to ensure your video ad will be in TrueView format (in the style of the examples outlined above).

Budget

Set your budget per day. You can also select a delivery method -- either the standard delivery, which shows ads evenly during the day, or accelerated delivery, which drives views as quickly as possible. The latter would be useful if you want to capitalize on a trend or news item relevant to your brand's video.

Networks

Decide where you want your ad to appear.

YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.
YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads. With this option, you can choose for your video ad to appear before or around videos shown across the Google Display Network.

You should create separate campaigns for YouTube Search and YouTube Video as this will help you to better track performance metrics. These ads are served to people performing very different activities and require a different amount of commitment from the viewer, so it's best to monitor performance separately.

Locations

Define the location of users whom you want the ad to be shown to. You can also exclude certain locations.

Language, Device & Mobile Bidding

AdWords will let you specify the operating system, device, and carrier for more advanced targeting. This is especially useful for mobile app ads, and there's an option to increase or decrease your bid based on if the video ad is shown to someone on a mobile device.

Advanced Settings

With the advanced settings section, you can set begin and end dates for your campaign, create a custom schedule for when your video ad should be shown, and limit the daily impressions and views for users. This all helps you to get the most return for your ad spend.

Creating the Video Ad Creative

Name your ad group, and then insert the YouTube link for the video you would like to run the ad for. You will then choose whether you want this to run as an in-stream ad or an in-display ad. For in-display, you'll need to include a title and short description, which is entered on two separate lines. Note: Titles are limited to 25 characters, and the description lines are limited to 35 characters each. In-stream ads provide you with the option to overlap a display URL on top of the video. You should use a vanity URL that directs to another final URL to make it more memorable. You can include advanced URL tracking options. In addition, a companion banner made from images from your video will appear on the right side of the video ad.

Bidding

You'll then determine the max price you will pay for each view, which you can adjust to increase the number of projected views your video may receive.

Targeting

Finally, you can further define the audience you would like the video to be shown -- options include gender, age, and parental status. You can also target individuals by their interests, such as beauty mavens, cooking enthusiasts, horror movie fans, etc. Try running multiple campaigns to target different groups of users to discover who is most engaged, rather than including everyone you want to target in one campaign.

Advanced Targeting

You can also target individuals by keywords, topics, or websites where you would like your video ad to appear. Keyword targeting with in-display ads can be a powerful tool for finding individuals who are looking for a visual answer to a question. Be sure to do your research, and try testing out different groups of keywords to see which leads to more views, clicks, or conversions. Additionally, you can use AdWords video ads to remarket to people who have been in contact with your brand already. This can help you to re-engage those who are already familiar with your brand.

Linking Your Account

You should link your AdWords account to the YouTube channel where the video is hosted if you haven't already. You can also click "finish" to begin running your video ad campaign.

Why should Businesses be on Youtube?

- Explore different types of videos

Just make it short because not all people have time for a long video. As much as possible, angle it in a manner that catches the interest of your possible and potential clients. Even though it is complicated, strive hard to provide a compelling yet effective YouTube marketing.

If you do not have a qualified and competent team yet, don’t worry. There are excellent service providers that you can trust and depend on throughout your journey. Make a research online to hire the best professional. With just a blink of an eye, you will be proud of your decision without a doubt.

- Partner your business with YouTube Creators

The social media got its popularity in sponsorships because of its potential reach. As a matter of fact, it generates a billion of views every day. It also has channels based on several topic areas, which is the second most utilized search engine on the internet.

When it is about time to connect with partners to market your YouTube video, grab sponsorship marketplace websites. It will not only save your time but also most of your resources. Whether you need to promote a single video or a series, these solutions will allow you to establish a sponsorship from dedicated content for your company to well-detailed reviews.

- Types of YouTube Ads

Apart from the, your job does not stop there. Directing your attention to the array of YouTube ads is very important. Below will give you some!

Non-skippable ads

These are ads that force individuals to watch, which lasts from 15 to 20 seconds. Just like the others, these get a good engagement. These are pre-roll ad campaigns, meaning to view the desired video content, the add will appear. These kinds of ads get better engagement, however, also a higher rate of video abandonment.

Skippable ads

These are commonly known as TrueView ads that do not force an audience to watch. These can be shown in two, stress-free ways such as In Stream and In Display.

If the video you want to advertise is long and of value — In-display may work best for you. In any case, if you’re creating a YouTube ad from scratch, you might want to keep it short so that it’s easy to create. You can find out more about youtube advertising rates here.

How to get verified on instagram for free

weisian — Sun, 19 Aug 2018 06:55:34 +0000

The Instagram verified symbol

When you see the blue verification tick beside an influencer’s name, it does add a certain degree of status to him/her. You must be asking how to get verified on instagram for free or how to get verified on instagram 2018 right? It is important to remember what these symbols signify - authenticity. Verification on Instagram ensures that people can find the right account when they search for a particular celebrity or influencer.

How to get verified on instagram for free?

If you want to have that little tick beside your name, then you need to turn yourself into a “public figure, celebrity or global brand.” In other words, you need to become a real influencer. If you build up a following on Instagram too quickly, you may never become verified.

1. Build Your Followers and Engagement

You need plenty of people wanting to follow you to be considered as an influencer. More than being popular, you want followers who will interact with you and engage with your posts and captions. It is crucial that any engagement be meaningful. You wouldn't want your followings to include just fake Instagram accounts making a series of “Nice picture”-type comments your posts. Such meaningless comments do nothing to enhance your credibility as a thought leader.

2. Know Your Online Identity

There's an old saying that goes, “Jack of all trades, and master of none”. You need to build up recognition for your expertise in your preferred topic area. Thats how you build up your crowd.

3. Make Yourself Visible by Using Popular Hashtags

Facebook and Instagram have tightened up on the quantity of useful data they make available, but you can still find general trends for popular hashtags.

Shortstack

Shortstack lists 158 popular hashtags for Instagram marketing, Instagram contests/promotions, restaurants, boutiques/retailers, and musicians. They also include the 100 most popular hashtags. It is important that you only use hashtags they are relevant to your niche, however. You are never going to be accepted as an influencer if you create posts that are irrelevant to your niche and followers so that you can use a trending hashtag. One common practice is to create a hashtag for your personal brand and to encourage your followers to use it regularly. For example, a travel hashtag whenever you go somewhere?

3. Cross Promote Your Social Media Accounts

One way you can build your following on Instagram, or any other network is to promote all of your social network accounts. That way, your Instagram followers may choose to follow you on YouTube, and the cycle repeats. The question of how to get verified on instagram 2018 has been almost answered completely. You want your entire online presence to come across as a single outlet for you (or your brand’s) personality. Therefore you want your blog, YouTube page, and all of your social media sites to link together seamlessly. Combined, they represent you. If you desire to be an influencer you need a wide-ranging and varied online platform for various content creation.

4. Know When Your Audience are Active

To encourage maximum engagement, you will want as many people as possible to see your posts. That means you should post at the times when most of your followers are checking their social media accounts. Remember that the best way to get verified on Instagram is to build a following on another platform first. So you will need to follow the best practices for the initial platform you choose to target.

Here are some examples of best posting times on Instagram

Monday and Thursday at any time other than 3–4 p.m.
Videos any day at 9 p.m.–8 a.m.
Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.

You can read more about the best times to post on Instagram here.

5. Personalize Your Posts

Instagram verifies selected accounts is to guarantee that they are official accounts belonging to actual influencers/brands. You need to ensure that your account differs in from others who may seem similar. To create conversations, you need to add personality to your postings. One way could be to craft photos and captions according to your niche. Do not forget that you are fighting against much competition within the influencer marketing segment.

6. Avoid Bad Social Practices

Just like Google, Facebook, and other major internet companies, Instagram is skilled at spotting any attempts to game its system. You need to avoid taking any shortcuts as an influencer to gain the coveted verification tick.

Never buy fake followers.

This will lead to you having a uncredible account, i.e., a significant following with little engagement. People you buy as followers, if they exist at all, will have no interest in you, will never see your posts, and certainly will never meaningfully engage with you.

Don’t make spam comments

Neither Instagram nor its users will consider you an influencer if they associate you with pointless “nice picture”-type comments, that are no different from those created by automatic bots.

7. Follow Instagram's Community Guidelines

Finally, make sure that your posts meet Instagram's community guidelines. You do not want to be the guy banned by Instagram for posting pictures of nudes or your latest drug paraphernalia. If you use Instagram the way they want you to, and you build your reputation as an influencer somewhere else first, then the day may come when you open your account to find that Instagram has awarded you their verification tick.

How to increase reach on Instagram 2018

weisian — Sun, 19 Aug 2018 07:16:21 +0000

New instagram algorithm 2018

Although Instagram is a “social” media platform, to grow your profile is not exactly about how many instagram followers you have. Understanding the new Instagram algorithm 2018 is the answer to how to increase reach on Instagram 2018.

What’s important?

The algorithm recognises 2 things: your reach and retainment. If you can do both on Instagram, you will grow. The amount of Instagram followers/people you reach (how many sees it) and the percentage of them you retain (that follows you) once your account is discovered.

Ways to increase your reach

1. Instagram Hashtags

Instagram Hashtags are the basis of interest searches. The use of hashtags filters the relevant people and content you want to see and it’s the most useful for that topic. Find out where to best place your hashtags for more Instagram followers as to how to increase reach on Instagram 2018 here. Different hashtags bring you different engagement rates. If you got a decently high engagement, its true enough that you will get featured in the top few posts. This algorithm works very similarly to the google search engine. You can optimise your profile to appear as one of the top searches. Hard work does pay off.

2. Posts

You can start by posting more, starting from once a day every week… then twice a day. Keep measuring and upon continuing this process, you will find an appropriate number of posts to sustain a healthy rapid growth for your profile. You can use the social blade as an analytics tool to measure your growth simply because it’s free Hootsuite has also partnered with Instagram to allow business profiles to schedule their posts.

3. Interactions

Interactions, comments, and likes by people you know (or not). Get your content as relevant as possible, so people that like these topics will like, comment and follow you. That’s how you grow.

4. Tags

Tags, those who tagged you are considered “related” to you. The more tags, the more you are connected. For example, if you are tagged to someone of high popularity, with a big following and high engagement. Nothing really beats authentic relationships, and hence this organic cross-promotion is the most effective and sincere promotion in this circle of business. Not forgetting giveaways (where your followers tag their friends), content collaborations with brands (where big brands tag you or vice versa) are time worthwhile investments.

Influencer Marketing Instagram

weisian — Sun, 19 Aug 2018 07:39:03 +0000

Influencer Marketing Instagram done right

The increase in influencer marketing companies and influencer marketing platform is definitely due to the popular influencer marketing instagram...

Traditional marketing no more?

We all know that traditional marketing is getting some competition with social media marketing. As compared to the older generations, young consumers especially the millennials are spending more time online than offline!

Power of word of mouth marketing

In recent years, influencer marketing has undergone large expansion and is redefining marketing. Influencers are successful because they are natural. Many influencer build their name through sharing their personal experiences. It’s as though building a friendship, establishing a credible and reliable image with their audience. This fact alone attracts marketers for their influencer marketing campaigns.

Building a successful influencer marketing campaign

The numbers is not really the main goal. Simply partnering with the most popular social media influencers may not translate to success. You need to know your products and audience well to make sure that your campaign is aligned with your brand. Here’s some tips for your next influencer marketing campaign.

1. Know your audience

This is important. You are planning a campaign for someone, so find out who are your target consumer audience. This will help you to improve your engagement as you are placing yourself in the competition by increasing your chances to appear on Instagram Feeds.

Where are your Instagram followers?

You have to understand where the money is for your business. Consumers of different age groups are on various social media channels. For example, if your consumer base has a younger average age, look for them on Instagram. Facebook cater to more older social media users. To form a successful partnership with an influencer, marketers must be aware of where their audience is. You wouldn’t want to spend $5,000 on a Instagram influencer marketing campaign, but your consumer base is primary on Facebook. The last thing you want is to miss your target audience. You will not regret holding a target audience research and analyses!

2. Your audience defines your reach

You need to find an influencer with an engaged audience. Pick them by relevance and engagement, therefore choosing one with million subscribers does not guarantee a successful campaign.

Know your budget well

Once you have a targer, you can start looking for influencers within the figure.

Know what you want for your Influencer Marketing Campaign

You can read more about achieveing Influencer Marketing KPIs here.

Consider relevance and engagement rates

This includes influencers that involve their audiences in their content. Do not forget the role of an influencer when you engage them for your influencer marketing campaign. They are supposed to entice their instagram followers with entertainment and “useful” content. Instagram followers who feel valued will continue to follow that influencer. And you, as a brand will be able to hook into that trust. A strong review from an influencer could be the publicity and credibility boost a product needs to get to the next level.

3. Does your online image match?

If your brand fits the style of the influencer, your product will resonate much better with viewers and increase sales. Influencers within the field establishes credibility with their knowledge in the area. To maximise the bang for your buck, do research to ensure the complement of image. Placing your product with influencers, which provides sound, fundamental content, will have more impact on the audience. Influencers are some of the most powerful marketing tools available to businesses, but they can be misused and under-analyzed. Take the time to discover what is best for your company when choosing an influencer and you’ll be able to capture the key younger demographic.

Influencer Branded Content: Instagram Paid Partnership Feature

weisian — Sun, 19 Aug 2018 07:55:36 +0000

How to use Paid Partnership Instagram

Influencer marketing’s next big thing—now. Its effectiveness as an advertising tool is powerful on it's own but the lack of transparency has become a very big concern. Instagram has stepped up its efforts to get on the right side of the issue—and also to preserve its own credibility as a marketing platform.

Why now?

It’s important to remember that influencer marketing works because paid posts don’t generally feel like an advertisement. Influencers are trusted by their community of followers, and when they endorse something these followers take it as a authentic recommendation.

Instagram Paid Partnership Feature

In the past, before the introduction of the instagram paid partnership tag, influencers tag a branded post with #sponsored, #ad, #sp. These hashtags are included at the end of the caption, which means it’s up to the consumer to to the end to arrive at the truth.

Purpose of Instagram Hashtags

Hashtags weren’t created for you to read them. They are a way to categorise posts so that users can find relevant interests easily. Since Instagram shows the first three lines of a caption by default, users have to tap “More” to see the entire caption. There aren’t any enforceable laws or regulations around this authenticity debate. The only thing influencers are in danger of losing, is credibility with their audiences.

For clear and conspicuous branded influencer marketing content: New Instagram Paid Partnership Tag

Therefore, by adding the “Paid Partnership with…” sub-header to a post (where the location tag is), IG has created its own internal and enforceable policy. This is good news for brands! More data which means better understanding of the performance and impact of sponsored posts. Like we said, influencer marketing is big—and it’s getting bigger. Consider this move by Instagram to be part of the industry’s growing pains! Is it better news for consumers? Let us know what you think!

The Problem with Influencer Marketing

weisian — Sun, 19 Aug 2018 08:39:43 +0000

Biggest Challenges in Influencer Marketing

Influencer marketing may generate excellent returns, but the problem with influencer marketing is that there are many influencer challenge you have to work through... You wouldn't want to jump on the influencer marketing bandwagon without considering about the problem with influencer marketing. Don't make your first influencer marketing campaign unforgettable, unproductive and expensive.

The real influencer challenge

Influencer marketing is relatively new, and firms are still working out the best ways to benefit from the activity. One problem is that social media audiences are relatively sophisticated. In particular the milennials, they knows when a post is a branded content, and how to avoid blatant marketing.

1. Understanding the Different Types of Influencers

It is important that everybody working on the influencer marketing campaign understands the difference between micro, macro and celebrity influencers. Influencer marketing is generally not about using celebrity influencers for product promotion.

Celebrity influencers

They often attract followings of 1 million plus on their social media accounts. However, they are usually celebrities because of their own talent and are the least likely type of influencer to promote a brand’s message.

Macro influencers

Macro-influencers tend to be accounts with followings of 10,000 to 1,000,000 on social media. They tend to receive 5% to 25% engagement on their posts. Macro influencers usually have influence in major high-level topic areas, for instance, they may run a fashion blog, or be a journalist for a tech website.

Micro influencer

Somone probably very normal in everyday life with an average of 500 to 10,000 followers. However, he will probably be actively involved with his followers and generate 25% to 50% engagement per post. He will have a special relationship with his networks, and is particularly likely to promote brands with which he has a positive personal experience.

2. Through an Influencer Agency or Self-Managed

To plan an influencer marketing campaign, you can either hire an influencer marketing agency to manage your creative campaign or choose to keep your influencer marketing in-house. If you choose to operate your influencer marketing in-house, you are building up your own capabilities and building up your own influencer relationships. And that means a lower cost comes with a greater effort!

3. Value of Influencer Marketing

Proof of success and a positive return on investment (ROI) may be one of the influencer challenges you face from above. Influencer marketing may be powerful, but it is still relatively new. Traditional, older executives, often will have no realistic idea of what influencer marketing is. But once you get over this step, you have overcome one of the biggest challenges in influencer marketing.

4. Finding the Right Influencers for Your Campaign

Finding and selecting the best, most relevant influencers can be the most difficult part of influencer marketing. There are different types of influencer, and not all of them will give value to your brand.

Number of Followers does not equate to influence

In most situations, it would be wrong to place your focus on enticing a celebrity influencer with millions of followers. It is unlikely that celebrity influencer would take any interest unless you were willing to pay a huge sum for their endorsement. It's not really worth it for the results you possibly may achieve with a celebrity endorsement. Engagement and relevance of topics of conversation are far more important metrics when determining who would make a useful influencer for your brand. There is a common internet culture rule, known as the 1-9-90 Rule. This states that 90% of internet users simply consume content without contributing, 9% of internet users edit, modify and amplify existing content, leaving only 1% to create new, original content. In terms of your social media following, most followers make up the 90%. The 1% is predominantly your macro influencers (less about .001% who are your celebrity influencers). This leaves the remaining 9% to be your Micro influencers, who amplify social content to the masses.

How to start Influencer Selection?

1. Delegate a staff member to research potential influencers whose following matches your target audience. Take a look at your target market. What kinds of people do they admire? Which social media channels do they most use? One tip is to select an influencer who regularly and genuinely uses your product. 2. Authenticity He needs to sound authentic to his audience. For example, if the audience regularly sees the influencer wearing your brand of clothing they will be more impressed than if the influencer tries to promote some brand of clothing they never see him wear. Be particularly wary if you personally do not match your target market demographic. 3. Check, check and check Once you have found a list of potential influencers take a look through the types of posts they share and make sure that these align with the kind of image you are trying to portray. For instance, there is little point working with a food blogger to promote your meat products if it is clear that she is a vegetarian.

5. Build a Healthy Partnership with the Influencers

You should try and get to know the influencers before you approach them. What interests them? What types of content do they usually produce, and what types do they share? You need to build a strong connection with them before you ask them to assist you. Once they have become familiar with you, you can put your proposition to them. Most people still prefer to make their outreach about proposed influencer marketing via email. Brands must remember that influencers have put in a great deal of time and effort into creating their following in a particular niche and that they do not want their fans to see them as “selling out” to business. One of the reasons that they are influencers is because of their authenticity with their followers.

6. Decide Your Content Direction and Details

A vital element of any influencer marketing campaign is the type of content that is created and shared. To be successful, the content needs to resonate with the audience. Always state clear negotiations regarding content with those influencers you use. In particular, you need to determine who is going to create the content - you or the influencer. If you create it, you need to work with the influencer to see how he is going to use it. It needs to come across as authentic with the audience. Many brands have found the easiest solution is to co-create content with their influencers. That way the content remains on-brand, yet still feels authentic to the influencers’ audience.

7. Recording Your KPI

How do you know that your influencers are outreaching and acheiving your KPIs? This is particularly important if you are not an active social media user yourself, and you do not match your target market. One way is to create a spreadsheet to record any influencer campaign posts, although you will probably need assistance from the influencers to provide you with data. This can be very useful for determining future marketing patterns. There are many valid reasons for firms opting for influencer marketing. Therefore, the ROI for each type of campaign will differ. There is no point trying to calculate all possible statistics for your campaign. Some of the most common areas of measurement include:

Audience Reach
Impressions
Engagement (Comments, Likes, Shares)
High-Quality Content

Influencer Marketing Strategy: Perfect Instagram Pictures

weisian — Sun, 19 Aug 2018 08:53:52 +0000

Influencer Photography 101

Ever wonder how to take pictures like instagram influencers? How did they capture those perfect instagram pictures?

Perfect Instagram Pictures: Plan and conceptualise

Before snapping a photo, find your best Instagram angles. You should conceptualise what you want to share with your audience. Stay calm and observe the style that you like then find your perfect Instagram angle. Do not conform to the community and to chase after the number of likes. Select your content and draft them for your personal life. Here are some photo hacks for you to start snapping shots to tell stories instead of simply chasing visuals!

Chase the golden hour

The answer to how to take pictures like instagram influencers is natural light! It’s one of the best lightings you can ever have for your photographs! Do you know that the golden hour has the best lighting? 1 hour before and after sunrise and sunset are the timings for the golden hour! When the light is too harsh, pictures may appear too warm or may contain many unflattering shadows. They will give off the ugliest yellow effect. If you are taking pictures at night, you may consider using white light.

Get the right proportions

Perfect instagram pictures tells a story and it is not important to keep all the products in the photo in the frame. Play around with the composition and proportions! Do not fret over the petty things and focus on what the image is trying to convey.

Top Angle

Enough of the background and the photo environment. The perfect top Instagram angle offers a lot of interesting perspectives. Good things take lots of practice and hard work, and that the top Instagram angle develops the legendary amazing flatlay! You may have to stand on a chair or take the photos from a high enough angle. You can be creative with your background because it plays a massive role that just focusing on your product. It forces you to be more detailed and put more considerations in your photos. You can try to experiment with such photos, starting from clicking away with your food.

Focus and blur

With enough lighting, you should have an appropriate subject. You know those very typical travel pictures with beautiful blue skies, make sure you focus! With a decently in the focused picture, the subject will be highlighted clearly in the picture adding more dimensions to your photo, which is extremely crucial.

Prints and textures

Experiment different colours and prints to compliment each other! You may get very impressive results with various textures. Throw them together and start snapping!

OOTD shots

The best OOTD shots are those in front of a plain background. For example, a solid white colour background or even a wooden fence is just the right amount of creativity. It’s all about finding the perfect balance with the colours in the photo. You will be pleased with the final photos if you know your angles well enough. When snapping for OOTDs, the best angle would be from the bottom up so that you will look taller! Also, find your best facial angle- be it left or right side of your face and let your photographer know!

Influencer Marketing Instagram is not stopping soon

weisian — Sun, 26 Aug 2018 02:29:41 +0000

Influencer Marketing Instagram

Word of mouth marketing: Recommendations from family and friends rank first as the most trusted advertising format. Two-thirds of people trust consumer opinions online.

What makes the foundation of a influencer marketing strategy?

If you think the three foundations for a successful influencer marketing strategy are reach, relevance and engagements, then you are wrong. The advertising landscape is evolving at an extremely rapid pace. Influencer marketing companies and influencers themselves are continuously attempting to outdo themselves in consumer interactions. Now with connectivity and convenience, we access information mainly on phones. In this world of choices, it can be difficult for brands to decide where to start placing the budget. Let’s start from some trends to make it easier for you.

Growth in paid media engagements platforms

Instagram as an influencer marketing hub, the industry of paid digital advertisements, promoting influencer content is not simple like word-of-mouth organic growth. Instead, there are other paid media platforms for you to gain that extra engagements. For example, you can identify receptive audiences on Facebook who are highly likely to click on a compelling blog post than a sales advertisement. That is really the potential of influencer marketing instagram.

Growing consumer trend

The growing consumer trend in seeking to build a relationship with the proliferation of social media correlates with the rise in experiential marketing. This year, we will start seeing more brands attempting to turn to experiential marketing to engage and drive sales through influencers content. More visual content such as videos and photos will be highly utilised for marketing campaigns in an attempt to influence purchase decisions.

Instagram algorithm

Seems like instagram advertisements will continue to be challenging with the Instagram algorithm. Instagram’s algorithm is a platform with interesting codes to crack. As social media platforms constantly change their algorithm rules, it makes it difficult for influencers as they have to figure out the system out and these unintended consequences makes it hard for influencers to maximise their ability to reach their loyal followers. Although we can understand that the policies are kept in place to keep instagram a safe marketplace, and hiccups should be expected. Consequently, the roll out of branded content tool on Instagram is a start to watch out for how instagram is trying to fit content creators, marketers and customers on it’s platform.

Influencer marketing agencies will get a fair share of this treat

This has taken some time for brands and marketing people to engage agencies for consultations. As a result, the value in influencer content is becoming more apparent. Using specialised influencer marketing agencies can bring along the true value, reaching out to the right audience. The result is a win-win situation! Above all, more effective and memorable campaigns will be out to attract customers.

Build a healthy relationship with your influencers

Now that you have selected people to represent you. If they are giving positive results, it is important to maintain a good relationship with them. Keep your options open and build bridges with all influencers. Since you never know when you need them for your different campaigns! Strengthening trust will spark more trust and better campaigns. Followers follow and recognises brands through recommendations by influencers. Due to the trust from an influencer in your brand, this flow will bring you positive income.

Instagram followers: How to retain them?

weisian — Sun, 26 Aug 2018 02:44:06 +0000

How to retain Instagram followers?

Are you facing problem to retain followers on your Instagram account and consequently, you don't even attempt to gain followers? Social media, especially Influencer marketing Instagram has made it so easy now with one touch. Simple and straightforward, if you like this profile, follow it. If you don’t, you can unfollow them- free of charge.

Most importantly, you retain people if you do these 3 things well.

Content fit

Instagram followers follow you for your content. It’s more how relevant, entertaining and/or useful it is! For people to discover your page, you need to have it ranked high on the explore page to increase your chances. This directly relates to the number of followers, with more people actually seeing your content, the number of followers increases. If you know your customers well, you will be able to satisfy their expectations. So first, figure out what they are like.

Grid visuals

It is a measure of how engaged are your viewers with your content. This is one definite way to answer how to get more likes on instagram. A guide could be having a theme to your feed, like a colour, filter, caption writing style, photo style. Test your style, and find the best one that represents you. That’s all that matters, let your feed show who you are. It’s important to stay authentic.

What your instagram followers consumption patterns?

Get to know when are their active hours, what content they like to be engaged with. What do they want to read? The better understanding you have with your followers, the higher your engagement. This engagement rate is extremely important. It doesn’t only help you to retain followers, it also helps in surfacing you to the top few posts. Instagram allows you to filter your statistics by engagement. Watch these posts and the content of them are what your followers are interested in. Do more of these. And same goes for the ones that have lesser engagement, do less of those.

Post quality

The third way is post quality. Instagram is all about photos. That’s what attracts your audience. The better your photo quality, literally and figuratively, people will start getting attracted to your profile. Photos will be more visually appealing with better quality in high resolutions. That’s it folks! Sounds pretty simple if you just follow these simple steps isn’t it? This is not a speed game, do it slow and steady. Do it your way, and see the results as time passes! Good luck!

Why do people turn to influencers for information?

weisian — Sun, 26 Aug 2018 03:09:32 +0000

Influencers Instagram

What are the uses of influencer marketing instagram? Influencers uses social media to share and stay in touch, they support what brands and products they believe in through their accounts. Here's some influencer marketing examples.

Breaking down the main uses of social media in further details:

Connect with your favourite people- loved ones, friends, people

We know that social media allows you to connect with people on a global scale and for that reason, the most commonly used platforms such as Facebook, Whatsapp, Instagram and Skype are the fastest growing platforms. The connection you used to think is impossible is now made so much easier with these social channels. Distance is no longer a challenge, and now influencers instagram are making use of that to share what they believe through the platforms. The instant updates followers can get from these influencers instagram ease the burden of trying the products themselves.

Sharing passionately- enhanced credibility

People generally love the act of sharing, and the attention. The constant need to express themselves and let their feelings and/or experiences made known to others is the root basis of how social media came about. Different people with different opinions on topic come together to share and generate varying responses and readers/audiences can gain and selectively learn from them. With similar values and experiences, influencers gain value among their readers. That’s really how their numbers grow. With social media, it’s so easy to connect with people. You share about the things you love, and that’s how people believe in you. Did you know that 90% of the audiences believe in what influencers say than brands?

To support a cause/ brand

Social media can be an effective tool to drive actions because it builds awareness. When influencers update their social media with brands information- they are essentially spreading awareness. Through their profiles, brands can therefore, reach out to their target audience more effectively. Influencers are trusted voices and can be extremely effective at spreading the word. This alone, is enough to encourage topics and actions among their followers. One example would be the ice bucket challenge, where many people challenged themselves on instagram to pour a bucket of ice water over themselves. Celebrities, politicians and influencers all videoed their acts, and this spread promoted awareness. The act of pouring ice water over one also encouraged people to be more involved, and support Amyotrophic lateral sclerosis (ALS), a form of neurodegenerative disease that affects the brain and spinal cord.

FOMO (Fear of missing out) and keep up with trends

People turn to social media platforms as that’s the “hot” place where people talk and share information. Influencers play a major role in selling and promoting a company, and these social media platforms become essentially a “marketplace”. Most importantly, influencers are essentially cheaper and more reliable as an option of representation to ensure that their products is stretched to its maximum possibility.

The power of social media influencers

weisian — Sun, 26 Aug 2018 03:38:35 +0000

Using influencers in marketing

Social media influencer marketing has no signs of slowing down. Influencer on these platforms are getting all sorts of requests to collaborate, with the intentions to capitalise on the power of social media influencers with social media influencer marketing, using influencers in marketing

The power of social media influencers

There is more to assuming leveraging on a large following of an influencer translates into more eyeballs on their business. Honestly, it does, and of course more sales, but here are the three main reasons why influencer marketing is incredible at delivering your brand value to your audiences.

Guaranteed returns of results

Its enough news in reporting how high an influencers’ income can be. One of the most attractive benefits of influencer marketing is the ROI it can deliver, and hence why influencers are recognised. To leverage on the correct influencers, brands have to choose accurately in order to drive sales and brand awareness. The flexibility of influencer marketing can help you achieve your desired immediate and long term goals through structured campaign planning. Really, the essence of marketing is to think from your target audience’s’ perspective and be as authentic as possible. Your goal can start from knowing and understanding your customer. Along with pairing with the right influencers, you need to focus on your products and services as that’s what sells itself. This is how you create lasting value and drive revenue. The right product or service paired with a perfectly aligned influencer can deliver an unmatched results faster than any other marketing channels.

2. Authentic recommendations

Authentic content is very important in social media marketing. Never attempt to hard sell and try hard to sell your products. It does not work well with consumers and influencers. Think of it this way, their following is already highly interested in what they share on social media, which is what triggered the follow in the first place. Do not dictate how the influencer promote your brand or product, because content gets dismiss quickly. Influencers understand their crowd the best, and with full control, they can naturally bring your brand message across as though they are a part of their daily routine. To experience the best results, you need to trust the influencers. Allow the influencer to promote your brand in the manner that he or she feels will be well-received by their audience.

3. Positive influence on consumers’ minds

Your goal is to establish a positive connection with consumers. Why are brands spending so much money on influencers? An influencers’ job is really about reviewing consumer goods. It is very clear when brands go to influencers, in hope for them to consider reviewing their products. Why is this so? Influencers are seen in a favourable light, where people trust the influencers and their reviews. For the best results, work with influencers that are true followers of your brand. When an influencer genuinely love your brand, it will be obvious when they start talking about your brand. The impact will be greater and when their followers sense an authentic love, they will start to check out your brand, and maybe love it too! Influencers rise above other marketing channels because social media has allowed a highly personal interactions and analysing. Just because they understand how to create content that their audience loves.

Conclusion

Top influencers are making great success because they are able to introduce brands to their following in an authentic manner. Also remember, without authenticity a campaign is destined to fail.

Tips to become an Instagram influencer

weisian — Sun, 26 Aug 2018 03:26:13 +0000

Influencer marketing examples

Influencer marketing has emerged as an extremely powerful and efficient marketing tactic for many brands across the globe. As a result, many brands are doubling their marketing budgets on influencers.

Five specific takeaways for you to start growing your name

Define your channel

Who are you and what do you like/dislike? The most successful influencer make use of their social platforms to connect and answer these questions through their feed and captions. They understand clearly that their channels are clear representatives of their personality and values.

Don’t be afraid to say no

When you define your channel, the brands, and products you endorse also build the trust you build with your followers. As an influencer, your audience is your biggest asset. Nobody knows your platform or your audience better than you. As the audience size grows, your credibility increases and organically brands will come to you for partnerships. Although it may sound crazy, remember to always stay real. If there is a brand that wants to collaborate with you and you don’t personally use it or believe in it, then remember to always say “no”. The last thing you want to do is to jeopardise the trust that you have painstakingly built with your followers that is the basis for your income.

Communication is key

A successful influencer behaves like business to communicate and connect with a brand successfully. One difficult part is that brands deal with businesses any other day but full-time influencers deal with content creations which are very different mediums. Content creation takes creativity and businesses talks about profiting and gaining market presence. Therefore, it is very important for influencers to communicate clearly, early and frequently. This ensures that the message is being communicated clearly to avoid miscommunication. To put it across simply, the quality of work is closely linked to the quality of communication. Understanding the needs and wants of a brand expands the room for creativity to work its magic on a marketing campaign.

Accept feedbacks

the same old thinking and disappointing results, closed loop or negative feedback mindset concept – a napkin doodle with a cup of coffee Feedbacks are key in this industry because ultimately you are creating content for a group of audience. Being open to feedback is very critical to improve your work and credibility to both your audience and bands. Like you know your audience well, marketing managers also know their brand audience best. They have the final say in the final product they are paying you for, and their goals are driven by numbers unlike yours. Being open to feedback brings your channel a long way and cultivates a positive reputation for your brands and followings.

Partner and collaborate

Every successful influencer is popular in what they are good at. You can build your audience and awareness by producing collaborative videos or marketing projects. Just like how YouTubers invite other influencers as their special guests. This cross-promotion not only promotes healthy relationships in this industry, it also grows one reach quickly. This kind of collaboration also adds a touch of “freshness” for your viewers as they can see new faces! Building relationships with the people you are earning money from making the entire job more pleasant and enjoyable. This makes them want to continue partnering with you and tadah! A job secured. Word of mouth is also a very reliable source in this industry, who knows they may recommend you for other paid projects? All in all, it always pays to be a kind and encouraging team player as there are many uncertainties in this industry.

11 ways to crafting creative influencer campaigns

weisian — Sun, 26 Aug 2018 03:53:20 +0000

Creative influencer campaigns?

For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. They either partner with influencer marketing agency to develop creative influencer campaigns or do social media influencer marketing themselves. Compared to other platforms, brands that post content on Instagram receive 15 times more engagement than content shared on platforms like Facebook and Twitter.

Social media influencer marketing

Marketers who are ready to launch a serious Instagram marketing campaign should treat the recommendations in this article as a checklist. Review each of the 11 points in order to ensure that your Instagram marketing campaign has the best possible chance to succeed.

1. Wait to launch the campaign until the timing is right.

As with most other marketing campaigns, timing is everything. Avoid launching a meaningful Instagram campaign until the timing is aligned with larger company plans and goals. Apple is a great example of this. For years the company did not have an Instagram profile. A month or so before the company launched the iPhones eight and X, Apple launched a bold Instagram marketing campaign that generated hundreds of thousands of followers within hours. Try to time your launch with similar finesse in order to build the most successful campaign possible.

2. Set clear campaign goals that can be measured.

Creating predefined numeric campaign goals will give you and your social media marketing team something tangible to strive for. It will also encourage everyone to make ongoing optimizations in order to ensure that the goal is achieved or exceeded. Marketers who do not associate an Instagram campaign with numerics will find it difficult to prioritize campaign updates or improvements. If you have a specific goal in mind, it will become easier to understand what work should be prioritized in order to produce the best results.

3. Interview your target audience

Understanding your customer is critical to developing a good product or service, and it is just as critical to developing an outstanding Instagram marketing campaign. During the campaign-development process, be sure to speak with members of your target audience to understand how they use Instagram. With this information, you'll be able to confidently develop a campaign strategy that meets their expectations.

4. Test different content types to optimize the campaign

Even with target audience interviews, it may not be clear what Instagram content format is best. A surefire way to understand what works and what doesn't is to test various content formats and select the one that performs best. Unlike other social media platforms, Instagram offers marketers a diverse set of formats to try. Instagram Stories, the latest format, has been phenomenally successful: it is already used by 250 million Instagrammers. In addition to Stories, Instagram features traditional photo, video and carousel content that has served many brands well. Lastly, Instagram Live Video has proven to be effective, especially among younger demographics.

5. Create a cross-channel strategy to maximize effectiveness.

One study found that 72 percent of consumers prefer interacting with brands via multichannel campaigns, a clear sign that marketers should develop coordinated Instagram campaigns that use other channels for support. Marketers interested in developing highly effective Instagram campaigns should consider incorporating channels like email, display ads, direct mail and live events into the strategy in order to better engage members of the target audience.

6. Use hyper-targeted Instagram advertisements.

Instagram ads offer marketers a convenient way to engage the right people at the right time. But, ads can quickly become expensive. To keep costs in check, consider using the rich set of targeting tools available to Instagram advertisers, and develop a hyper-targeted Instagram ad. Most likely, a hyper-targeted ad will be more expensive on a cost-per-click or cost-per-impression basis. However, total spend will be lower than an Instagram ad campaign that targets a wide swath of users.

7. Find inspiration from content creators of all types.

Stunning content, be it an image, video, live video or story, is a common thread among all of the best-performing Instagram campaigns. To find Instagram campaign content inspiration, look at Instagram profiles run by major brands, famous influencers and well-known photographers or videographers.

8. Consider partnering with a micro-influencer

Mainstream Instagram influencers can be expensive, hard to reach and off-brand. Instead, consider finding and partnering with a smaller, industry-specific influencer who has sway among your target audience. This will ensure that your investment in an influencer results in content that reaches your desired audience. Furthermore, many micro-influencers are willing to accept free products or lower priced contracts, which can help keep campaign costs down.

9. Pair compelling Instagram captions with content to boost performance.

While visual content is certainly the star on Instagram, a compelling caption can go a long way. For each visual you plan to launch during the Instagram campaign, be sure you have developed a contextually relevant and compelling caption to go with it.

10. Develop a clear and contextual call to action

Within the caption, or the visual content itself, be sure to provide audience members with a clear and motivating call to action. This encourages them to engage with your brand in a deeper way. Rather than asking customers to visit your brand's website, consider driving them to a specific page for a reason. Remember that some segments of Instagram's user base log in to the platform about 11 times per day.

11. Establish a clear start and end date for the campaign.

As with all marketing campaigns, Instagram campaigns should not run endlessly. Instead, you should develop a campaign with a clear start and end date. Doing so will provide you and your team with a clear way to measure performance. Creating a start and end date makes it easier to learn from successes and failures moving forward.

Bringing Digital Marketing Expertise to Youths

weisian — Wed, 29 Aug 2018 09:42:53 +0000

This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers.

Be yourself.

Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would contemplate for a long time, wondering if the photo would fit his/her theme, or if the photo would gather likes from their followers. Xiaxue gave a personal example: She wanted to upload a photo of herself and her grandma, but the shirt her grandma was wearing did not fit her Instagram feed. She was angry at herself for having such a thought. Why was it so difficult to upload a photo of her grandma? In the end, she chose to upload it. She highlighted that posting of pictures on social media should be an enjoyable process. If someone is important to you, it should not stop you from posting it on your Instagram feed, even though it may not fit your theme. Be yourself, and do what you like to do. Other people's opinion is secondary.

Be Strong.

Being the pioneer in the industry, Xiaxue has witnessed many ups and downs and faced many adversities along the way. Despite all the challenges that she has faced, she stays true to herself. As long as one stays strong and never gives up, the tough period will end one day and you will emerge stronger than you were previously.

You don't know what you want to do in life? It is perfectly fine.

Navjot Pawera shared his career story with the students. He had pursued many jobs throughout the years but was still unsure of what he wanted to do. With grit and patience, he found his passion for product management and he rose to take on the director role at BUUUK. His story tells us that it is okay to not know what you want in life. Just keep working on yourself and you will find your passion and excel in it.

Cooperation with Competitors is not necessarily a bad thing.

While many businesses might not like to work with competitors, Nav, however, has a different view on it. He believes when businesses come together to form cooperation, the industry will get stronger and it opens possibilities to build a better bond and ecosystem. This will, in turn, benefit the industry as a whole.

Focus on the Community.

This event would not be possible if not for Siddhant Chaudhary. His love and passion for community engagement have been a benefit to many people. Other than this SIM digital marketing panel, which gave the students an idea of navigating in our digital age, he has also pioneered many other initiatives such as student ambassador programmes with Nokia India and LinkedIn India. Through all these community events, they get to interact with many like-minded individuals and build relationships which helps to open up many more exciting opportunities in the future. Always try to engage your community.

Hard work and Patience.

With a strong background in digital marketing, Sidd joins BUUUK as a marketing lead. He has vast experience in different aspects of digital marketing such as social media, email marketing, content marketing and conversion rate optimization. There are many components of digital marketing. In order to master it, one will need to invest time and effort to understand how every platform work. It is a long and tiring process and most people would give up before they start to see the results. With patience and dedication. you will eventually see your effort translating to results. These are some of the digital marketing expertise that we gathered and learned from the speakers. Which points impacted you the most? If you want to know how digital marketing plays a role in this age, check out the article here.

Instagram Organic Reach 2018 and New Features

weisian — Sat, 01 Sep 2018 07:31:52 +0000

How to increase reach on instagram 2018

Instagram added two features that will alter the content in users’ feeds: The ability to follow hashtags will surface hashtag-focused posts, and a “Recommended for you” section will show posts friends have liked.

Instagram Organic Reach 2018 with Instagram algorithm

When it comes to organic reach on the platform, both changes have favorable and unfortunate implications for influencers and many brands. We have compiled a list of implications to instagram algorithm andInstagram Organic Reach 2018.

1. Get discovered easily

There's a lot of "sponsored posts" and now we can imagine plenty of sponsored posts on our Instagram Feed. The recommended posts function makes a form of strong advertising as it captures a trusted referral through word of mouth. For the time being, Instagram said it has no plans to place sponsored posts in the “Recommended for you” section. With the new ability to follow hashtags, marketers can capitalize on trending conversations!

2. Hashtag abuse

One common way we know to increase discoverabillity is through the use of hashtags. Hashtags are essentially free for all, and you don't need qualifications before placing them. Find out where to place your hashtags, in comments or your caption here. As a result, more trending hashtags may be added to Instagram posts and Stories, which could lead to hashtag abuse. “The real challenge on all of us [is] determining which hashtags are actually relevant and can add value to conversations,” said Amanda Peters, group strategy director at Wunderman. Space150' social media engagement supervisor , said brands and influencers should start strategizing about organic Instagram content like SEO. “The image, copy and especially hashtag usages should serve a specific strategic purpose to maximize organic reach,” she said.

3. Clutter will increase

This means users have to scroll through more content to reach all organic content. Ever since 2016, Instagram algorithm is switched from a chronological algorithm to one that tailors posts for each specific user, brands have to pay to be seen. Instagram said the new changes will not impact where paid ads will appear within user feeds. Posts that are not backed by a robust paid Instagram strategy are likely to be further buried.

New hashtag-related posts

The new hashtag-related posts will follow the platform’s same algorithm. If a user follows a certain hashtag, Instagram will determine which posts to show. For example, the user chose“#food”, posts that appear in their feed is based on recency and quality. There is no limit on how many hashtag-related posts appear in a user’s feed.

Recommended for you Function

Meanwhile, “Recommended for you” section will appear after a user has viewed all of their new posts. This include three to five posts. Consequently, users who open and close the app more often will see the “Recommended for you” section more frequently.

Conclusion

Still, there’s no guarantee brands’ and influencers’ hashtagged posts will appear in users’ feeds. Either way, advertisers look forward to seeing which hashtags users end up following.

How to keep up with the everchanging Influencer Marketing Trends

weisian — Sat, 01 Sep 2018 08:10:22 +0000

Influencer marketing 2018

Brand influencer marketing isn’t a new idea, it isnt simply influencer marketing 2018. But our digital and social media form of influencer marketing exploded in popularity in recent years. Some key influencer marketing trends will definitely help.

Successful influencer marketing strategy

It takes more than an instagram account and some free product to generate conversations on social media today. There are more brands paying for influencer marketing than you think. If you thinking of planning one, here's a guide. We’ll get you up to date on everything you need to know about influencer marketing 2018 with some important influencer marketing trends. So you can either adjust your current influencer strategy or— if you’re just getting started— possess the knowledge of planning an influencer marketing strategy.

Kep Influencer Marketing Trends:

The needs of consumers evolve, which means influencer marketing must adapt to help businesses meet those needs.

Make more out of your buck with long term influencer strategies with micro-influencers

Now, more businesses are starting to work long-term with micro-influencers who match their brands style and voice. Rather than working with numerous influencers on small campaigns and using high-profile or celebrity influencers! Having millions of followers doesn’t mean everyone are engaged. Micro-influencers have smaller audiences, typically 1,000 to 10,000, but these influencers have a more personal relationship with their audience. They understand and respect their audience, and their audience feels more of a personal connection with them, knowing who they are and what they like. Find out the difference between micro and macro influencers here. Micro-influencers cost less to work with and produce 60% higher campaign engagement rates, driving 22 times more weekly conversions than their macro counterparts. It can cost a lot to work with dozens of influencers on one-off content pieces. The challenge then is trying to tie those efforts to a return on investment in order to justify the spend. That’s why more brands are establishing long-term relationships with micro-influencers. A longer-term approach where you cultivate a quality relationship with a micro-influencer, and ultimately consumers. This will give you more quality content and more effective engagement that drives long-term results for your company.

An influencer event

Companies are getting more creative with ways to attract influencers and encourage them to share their content. An influencer event — a (typically glamorous and instagrammable) party for influencers to mingle and enjoy themselves. This gives influencers the opportunity to share live updates of their experiences. These events offer a chance for influencers to try out products or services and get sneak peeks into new brand offerings.

Allocating more budget into influencer marketing strategies

The proof of value is in the engagement, brand awareness, and conversions influencers provide. More brands than ever are making influencer marketing a key component of their marketing strategies.

How to stay successful with influencer marketing?

weisian — Sat, 01 Sep 2018 08:27:47 +0000

Influencer marketing strategy

Having a plan usually means succeeding in half the plan. With influencer marketing being extremely saturated, what are some influencer marketing platform that you can leverage on? Here's some influencer marketing examples for you to remain successful.

Define your goals to achieve ROI

You always need a direction when it comes to planning. Start to define and track your goal(s) of influencer marketing. This way, you learn how an influencer can help you reach them by planning an influencer marketing strategy. Whether it’s to generate sales, grow brand awareness or something else, clearly define your goal(s) before starting your influencer marketing strategy.

Align your brand with the right influencers

What is the “right” influencer? More often than not, the right influencer is someone who:

Is responsible trustworthy
A avid fan of your brand/products
Not there for the free money
Has invested in your brand
Possess the right audience size with good instagram engagement.
Creates quality content that connects with its audience
Style and character fits your brand presence

If you find someone who meets this list, they’ll make a good long-term brand ambassador for your business.

Move away from one-time marketing and start building long term relationships

One-off tactics mean you’re always having to find new influencers. That’s time, energy and money you don’t want to spend, and stress you don’t want to create. Think long-term instead. Find creative, authentic influencers you can trust and build a genuine relationship with—and keep them around for a while. Doing so will create a good relationship between you and the influencer(s), and ultimately between you and consumers. Learn more about the trends and what others are doing here.

Brand differentiation is important

With more brands planning to up their budget for influencer marketing, audiences may start to scroll away from influencer content. If your brand is going to be successful in 2018, you have to break through the noise. You have to find out how you and your influencers can deliver value and profitable results without losing authenticity.

Conclusion

People connect with people, and that explains the success of social media. Connecting influencers with a relatable face to your brand will promote a genuine connection with consumers. When you create a long-term relationship with the right influencers and execute an effective influencer strategy, your brand will get the customer loyalty and results you want in no time.

Use Paid Media to Drive Measurable Influencer Marketing Results

weisian — Sat, 01 Sep 2018 08:38:45 +0000

Paid influencer marketing

Influencer marketing has proven to deliver results for all types of businesses. Some influencer marketing platform include Instagram, Facebook and Youtube. One of the main reasons for this is because influencers know how to create authentic (e.g. highly engaging) content that helps brands cut through advertising noise and reach their target customers . They are capable of telling brand stories in a creative and compelling manner. What are some influencer marketing cost? Find out here.

The Challenges with Influencer Marketing

In spite of all the benefits, influencer marketing presents challenges that could affect impact your campaign efforts. The biggest problem is that it is difficult to measure. There are too many factors that can make ROI measurement a challenge in influencer marketing. Check out how to start planning and achieving your ROI.

Audience Targeting

Along with measuring your results, there is also the challenge of audience targeting. Influencers can create high-quality content that is bound to engage their followers. But the reality is that Instagram algorithms determine which followers will see the content. There is no way to guarantee that your target audience of the influencers will see the content. Social media platforms focus on driving “engagement” with their algorithm when you most likely would choose to optimize for “conversion”. Even influencers are struggling to get sufficient organic reach. So you can imagine how challenging it is for marketers to ensure that the influencer content reaches the desired audience on social media.

What kind of content is suitable?

Marketers may also face some challenges in scaling the content from their campaigns. If they want to ensure that the campaign reaches a significant audience, they will need to produce more content. And to produce more content, they will need to recruit more influencers for their campaign.

Easy Guide to Video Marketing 2018 | Video Marketing Tips and Strategies

weisian — Thu, 06 Sep 2018 12:15:49 +0000

Video Marketing 2018

We have been hearing that Video Marketing is important...

But do you know why and how you can utilize video marketing?
Read on to find out the video marketing tips and video marketing strategies.

Why is Video Marketing Effective?

Watching a video is much easier than reading a long paragraph of text, don't you agree?

Videos can convey large amount of information in a more friendly and easy to digest manner, which makes it so popular in the recent ways.

With all the social media platforms introducing video functions, video marketing is only going to get bigger.

Benefits of Video Marketing

Generate higher engagements and Shares

Improve SEO as people stay on site longer

Video cuts through the clutter and conveys emotion

Commonly Used Channels of Video Marketing

YouTube

YouTube Channel
YouTube Live

Facebook

Facebook Feed
Facebook Watch
Facebook Live

Instagram

Instagram Feed
Instagram Stories
Instagram Live
IGTV

LinkedIn Feed

Video Marketing is Important... But How Can I Do A Professional One?

How to do video marketing?

Yes, creating videos for your effort can be difficult and time-consuming.

There must be certain equipment in place to create a quality video.

You would need to think of content which may take most of your time.

After the filming, editing is needed to put together all the contents, and making sure that it looks professional.

Here Is One Of The Easiest Ways To Start Your Video Marketing

Exploring Singapore with Data Plan (@chrysanlee)

Contest (@amandersings)

Product Challenge(@typicalben)

Product Showcase (@nilahalim)

Here are some video marketing tips and video marketing strategies.

The video marketing examples above are some of the videos created by influencers. By getting talented and relevant influencers to generate video marketing contents for you, it can save you time and effort.

Most importantly, it can also look professional to be used for your marketing effort. This is what we called "user-generated content".

There are many benefits. Other than saving time and cost of equipment, you can have the flexibility of either directing the content or leave it to the influencers to generate the content for you. They understand their followers more than anyone, so they can create contents that suit the audiences.

It can also give you a better idea of your audiences' preferences, so you can create a better and more professional video contents for your audiences without having to go through much effort of trial and error.

If you are looking for "how to do video marketing" for your company, give it a try.

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Six tips for influencer marketing success

weisian — Sat, 01 Sep 2018 08:57:32 +0000

Influencer Marketing Strategies

What's the future of influencer marketing? Influencer marketing has proven to deliver results for all types of businesses, and brands have embraced the fact. Influencer marketing examples reflect in how brands are allcoating billions of dollars every year on influencer marketing campaigns. But really, the future of influencer marketing is not yet fully realised. This also means that it's potential is great! For that reason, here are six things brands should do to ensure that their influencer marketing campaigns are successful.

1. Establish goals and execute accordingly

First of all, it is important for brands to formally define goals when developing an influencer marketing strategy. After all, these will determine how influencer marketing campaigns are executed. For example, a brand that is primarily focused on driving awareness will want to ensure that its campaigns are oriented to this goal. That could involve having influencers that are brand advocates to share their experience as word of mouth is credible. This encourages followers to check the brand out, generating conversations.

2. Mircomanage the influencers

Influencer marketing isn't like traditional marketing in which brands (or their agencies) exert total control over creative, where it goes and how consumers will engage with it. Authenticity is critical in influencer marketing. Brands should recognize that influencers have a better understanding of their audience. Of course, brands need to maintain oversight of influencer campaigns to ensure the right timeline they're following. A form of micromanage is good to drive the right amount of creativity.

3. Think beyond sponsored posts

Many brands rely heavily on sponsored posts in their influencer marketing campaigns. The greatest opportunities for brands lie beyond sponsored posts like creating true partnerships with influencers. One way involves collaboration and co-creation. These partnerships dramatically increase the influencers' investment in a brand relationship which brings us to the next point.

4. Build long-term relationships

Therefore, understanding that influencer marketing won't deliver lasting success overnight. It's important to recognise that relationships with influencers are more likely to bear fruit if they are long-term. By aligning themselves with select influencers for the long haul, brands are far more likely to tap into those influencers' influence. When it comes to establishing long-term relationships, look at influencers with smaller followings, including microinfluencers as this increases your chance.

5. Don't expect overnight results

Influencer marketing isn't digital marketing's get rich quick scheme. While popular influencers can shine a very bright spotlight on brands they work with very quickly, converting influencer-acquired eyeballs into lasting brand awareness and sales will realistically take time. Brands should recognize this when they start developing an influencer marketing strategy, as this fact has a number of implications, especially around budgeting.

Guide to Measuring Success of Influencer Marketing Campaigns

weisian — Sat, 01 Sep 2018 09:21:12 +0000

Influencer marketing trends

You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. Also, what influencer marketing steps should you take? So, develop your own influencer marketing strategy with us now!

Influencer marketing strategy

Even as influencer marketing enters the mainstream, and more businesses see it as an essential part of their marketing strategy, a new challenge lies ahead. Measuring the success of an influencer marketing program can be difficult. Here's some ways you can depend on to measure the effectiveness of your influencer marketing campaigns.

Set Clear Campaign Goals to Relevant Metrics

First of all, you must ascertain the business goals and key objectives of the campaign. Brands use influencer marketing campaigns for a variety of reason: you should understand yours. Once you are clear about your campaign goals, you can narrow down to the relevant metrics and data that can help you. Some ways include track, measure, and analyze the success of your influencer marketing strategy. Hence, you need to use the right metrics when it comes to monitoring your campaign performance.

Examples of Metrics thats Important for Your Influencer Marketing Campaign

Consequently, when measuring the success of influencer marketing programs, marketers cite engagement, clicks, and conversions as top performance indicators. Though reach and engagement are the most commonly-used metrics, these are not the only indicators you should rely on.

1. Audience Reach

Reach indicates the number of people who see your influencer’s content. The major reason for brands to take to influencer marketing is the incredible reach offered by influencers. So reach becomes an important indicator to measure the success of the influencer marketing strategy.

You can measure Influencer reach by:

number of followers of an influencer
Actual number of people reached by engagement

It’s pretty obvious that the second one is preferred as it helps you to understand the actual reach of your branded content. Consequently, it is important to remember that it is not very easy to quantify the benefits of reach with bot accounts now.

2. Get people talking: Engagement

Engagement is a better indication of campaign performance compared to reach. It indicates the extent to which the audience is interacting with your brand and consuming the influencer marketing content. You can measure it by tracking metrics such as likes and reactions, comments, shares, and brand mentions. The engagement rate is an important metric that you can use to measure the level of engagement received by an influencer on their posts. It indicates the performance of the influencer’s content.

3. Leads and Sales Conversions through Referral Traffic

Use Paid Media to Amplify and Measure Influencer Content

Influencer marketing is inherently difficult to measure and scale. With paid media amplification, it becomes much easier to measure, scale, and even optimize your campaigns. In addition to this, you get to target the right audience and then measure the campaign results. It is important to consider the objective because it will impact the creative direction you give your influencers. For example: It wouldn't make much sense when you are trying to increase awareness but get influencers to sell your product blatantly.

5 Keys to Influencer Marketing

weisian — Sun, 09 Sep 2018 07:50:13 +0000

Learn Influencer Marketing

Consumers have always looked up to experts, peers, or friends for guidance and recommendations on their purchases. This is why influencer campaign has been successful as influence is clearly an integral part of consumer buying decisions. Learn the keys to influencer marketing with our 5 important influencer campaign goals.

5 Keys to Influencer Marketing for your Brand

Only a goal-oriented influencer marketing strategy can bring success. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. We’ll also take a look at a few strategies that can work best for each of them.

1. Brand Awareness

One of the most important keys to influencer marketing is to focus on increasing brand awareness. Potential converts will only convert into real customers when they begin to recognize and see your brand. When done right, influencer marketing can help you tap into the already established audience and reach of an influencer to raise brand awareness. To do this, you need to focus on influencer marketing strategies that will get you brand mentions, followers, and shares. Influencers can encourage followers to share your branded content using relevant and effective hashtags.

Brand Mentions

You can ask influencers to introduce your brand to their audiences. Most influencers talk about brands they genuinely love. So make sure you connect with the right influencers to meet your influencer marketing goal. The influencer you collaborate with should have an audience you want to target and a personality that fits your brand.

Product Reviews

Influencers can feature your brand’s products or services in their posts. However, it needs to be more of a review in which the influencer shares their experience using your products. It must not sound salesy or pushy. This post where Faith Marie, a beauty addict, shares her love for the skincare brand Caudalie, is a great example.

Contests or Giveaways

Collaborating with influencers to host giveaways and contests is a great way to gain more brand exposure. This exposes your brand to a new audience who can be your potential customers. Contests and giveaways can help to engage a large audience. If your influencer marketing goal is to boost brand awareness, you need to encourage sharing of your content using contests. Use branded hashtags to gain more exposure for your brand.

2. Traffic

Boosting your website traffic is an important influencer marketing goal that you must not overlook. But not all traffic is created equal. You should focus on getting traffic that is relevant and which can lead to conversions. To drive traffic to your website consistently, you should focus on creating engaging content. You can do this through:

Guest Posts

You can also write guest posts for high-authority sites with a link back to your website. Respond to every query on the published post to engage readers and drive them to your website. Leo Widrich, the co-founder of Buffer. wrote about 150 guest posts within the first nine months of their launch. This drove a massive amount of traffic to the app and helped him achieve his influencer marketing goal. It increased their customer base from zero to 100K customers in just nine months.

3. Sales and Lead Generation

The primary goal of all marketing efforts is to generate leads and drive sales and profits. If your influencer marketing goal is to drive sales, relying only on shoutouts or product reviews won’t work. You need to focus on strategies that can give you conversions.

Affiliate Marketing and Promo Codes

You should come up with campaigns that will benefit both the influencer and their followers (potential customers). The best idea is to meet this influencer marketing goal is to make use of affiliate marketing and discount codes. This campaign would involve a custom discount code that can encourage consumers to make a purchase. You can also provide your influencers with affiliate links that will help you track sales driven by them. Then, you can offer commissions to the influencers for every sale they drive.

4. Social Media Followers and Engagement

When you focus on increasing brand awareness, you may also see an increase in your social followers and engagement. It is easy to combine these two influencer marketing goals together as they complement each other. No matter what your follower count is, I’m sure you’ll always be looking to grow them. To get more followers, you need to focus on building a strong bond with influencers. Establishing strong bonds with your influencers can help to increase brand awareness and follower count. However, having a large number of followers isn’t enough. It is important that followers engage with your content. This can be possible only through interesting and engaging content that helps you connect with your audience. In fact, 90% of marketers consider engagement to be the most important performance indicator of an influencer campaign.

Takeovers

A takeover is an effective influencer campaign where you let an influencer take over your social media profile for a short period of time. It may be for a day or an entire week. This is a great way to strengthen your relationship with your influencers and get their audience to engage with your brand. A successful takeover will help you meet multiple influencer marketing goals. However, before you attempt a takeover, make sure that you have worked with the influencer for a few campaigns and can trust them. The more trust you build with your influencers, the better results you can expect. Takeovers can be of two types. You can let an influencer take complete access over one or more of your social media profiles. Or, you can ask the influencer to send you the content and you can post them on their behalf.

Brand Ambassadors

Look at your current influencer collaborations to spot the ones who share the same beliefs as you. If you have worked with them on several good campaigns, you should think of establishing a meaningful, long-term partnership. Make them your brand ambassadors – the faces of your brand. This will help to make them feel more valued. And this will directly reflect on their work too. Brand ambassador programs can drive more followers and increase engagement. They will provide great support to help you achieve your influencer marketing goals.

5. Reputation

Every brand wants to strengthen their brand image and earn a good reputation among their potential customers. The best way to do this is to build meaningful partnerships with relevant influencers. Consumers trust their peers, friends, and their favorite influencers. It is important for brands to get their influencers to trust them. These influencers will then help you convert people into loyal customers for your brand.

Events

One effective way to make your influencers feel valued is to host an event for them. You can send invites to influencers who have done a good job with campaigns. It will make them feel appreciated and will help you make a stronger connection with them. Hosting an event can be an opportunity to create more engaging content for your brand. With influencers talking about being a part of the event, your brand will gain greater exposure.

Gifting

Sending gifts to your favorite influencers can be another way to make them feel valued. Influencers, like normal people, love gifts and often take the time to share a genuine post about how they feel about the gift. These little efforts can take your influencer collaborations a long way. Such posts by influencers add to the credibility of your brand.

Tips to plan your next creative influencer campaigns

weisian — Sun, 09 Sep 2018 08:03:47 +0000

Creative Influencer Campaigns

Firstly: Instagram is a popular influencer marketing platform where influencers and users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. Shockingly, many organisations have yet to really understand the influencer marketing function, so one shortcut is to work with influencer marketing agency!

Why is Instagram the most popular influencer marketing platform?

Compared to other platforms, brands that post content on Instagram receive 15 times more engagement than content shared on platforms like Facebook and Twitter. Are you interested to hear more? Here’s 11 pointers for you to check to ensure that your Instagram marketing campaign has the best possible chance to succeed.

Launch your influencer marketing campaign at the right timing

Just like your other marketing campaigns, timing is everything. It is even more important with Instagram’s unique algorithm. Avoid launching a meaningful Instagram campaign until the timing is aligned with larger company plans and goals. Try to time your launch with similar finesse in order to build the most successful campaign possible. For example: Apple. The company did not have an Instagram profile for years. But, around a month before the launch of iphones 8 and X, Apple launched a bold Instagram marketing campaign. This generated hundreds of thousands of followers within hours. This is what a right timing is.

Set measurable and clear influencer marketing goals

To be able to measure your goals gives your team something tangible to work hard towards. It will also encourage everyone to make sure to achieve the goal. At your initial stage of figuring instagram out, you may find it challenging to prioritise campaigns updates/improvements. Having a goal in mind will make things easier for you, so you can better prioritize to achieve the best results.

Understand your target audience’s Instagram habits

Customers make up the main core of your business. Understanding them is important to product and services development. Same goes for developing an outstanding attention catching Instagram marketing campaign. You may consider speaking with members of your target audience to understand how they use Instagram. For example, connecting with interns to understand teenagers may be a good way to attain information. With them, you’ll be able to confidently develop a campaign strategy that meets their expectations.

Try different influencer marketing content types

The best way to understand what works and what doesn’t is through trial and error. By figuring out various content formats, you can select the one that performs best. Unlike other social media platforms, Instagram offers marketers a diverse set of formats to try. Here’s some: Instagram Stories, traditional photo, video and carousel content. PlusP, Instagram Live Video that have garnered much attention by younger generations.

Go across channels to maximize effectiveness

72 percent of consumers prefer interacting with brands via multichannel campaigns. Other than Instagram, marketers can adopt other channels like email, display ads, websites or live events to better engage your target audiences.

Consider working with a micro-influencer

Let’s be frank, influencer marketing isn not cheap. Popular instagram influencers can be expensive, hard to connect and communicate. Instead, you can consider finding and partnering with a smaller, industry-specific influencer that have power over your target audience. This way, your investments in influencers will still perform the way you wish in reaching your desired audience. Not to mention that many micro-influencers are willing to accept free products or lower priced contracts. This means that your campaign costs can be kept low!

Match your caption with your photo

While visual content is certainly the star on Instagram, a matching caption can go a long way toward improving the performance of your Instagram content. For each visual you plan to launch during the Instagram campaign, be sure you match it with a contextually relevant and compelling caption.

Develop a clear and easy call to action

Within the caption, or the visual content itself, be sure to provide audience members with a clear and motivating call to action that encourages them to engage with your brand in a deeper way. Rather than simply asking audience members to visit your brand’s website, consider driving them to a specific page for a specific reason. Remember that some segments of Instagram’s user base log in to the platform about 11 times per day. That means that the Instagram platform is highly “sticky.” You will need to provide members of your audience with a great reason to leave.

Assign your campaign a clear start and end date

As with all marketing campaigns, Instagram campaigns should not run endlessly. Instead, you should develop a campaign with a clear start and end date. Doing so will provide you and your team with a clear way to measure performance, and can motivate everyone involved to find campaign optimizations faster than usual. It will also be easier to conduct a post-campaign analysis, which will make it easier to learn from successes and failures.

Digital Marketing Singapore: Influencer Marketing Landscape

weisian — Sun, 09 Sep 2018 08:17:32 +0000

Digital marketing Singapore

Did you know that Singapore is one of the most socially connected countries on earth? What are some top social media agency singapore or digital marketing agency singapore that you can work with to leverage on influencer marketing?

Singapore social media landscape

Certainly, our Singaporean social media statistics, Facebook memberships and usages are at a skyhigh. Consequently, with a ratio of 9 in 10 having access to a smartphone, we trump global smartphone penetration. The way to own a successful business in Singapore is, therefore, through social media. The fastest route to your customers seems like engaging social influencers. Although engaging with these social influencers can be challenging, but it can be rewarding. If you own a quality product or service, these influencers will become your best brand advocates.

Difference between traditional marketing vs influencer marketing

Unlike regular passive advertising approach, where people have the choice to ignore or take it with the obvious intention to sell. Influencer advertising is like a recommendation by the friend who you trust. It is that extra “oh, I didn’t know” that pushes your purchase decision.

What to avoid in influencer marketing

Seems like it is not all rosy in influencer marketing, there are dangers too. If you fail to deliver what you promised, devastating effect is expected.

Tips for influencer marketing

The fashion of influencer marketing is the digital notion of the old fashioned “word of mouth”. Hence, you should start catching up with the usage of the current most powerful influencers, as your competitors probably are. It’s time to switch up your marketing game! Start turning most followed quality influencers into band advocates with persuasion and relationship building. Let them know you want to work with them! One way could be through sending PR kits- showcasing your products with personalised handwritten cards!

How powerful is social media word of mouth?

74% of consumers rely on social networks in their purchases. Thus, it is a growing area where brands need to start focusing on to maximise sales in Singapore.

Digital Marketing Singapore?

Tapping into social media marketing is certainly not a wrong choice in Singapore, due to it’s peoples’ to take risks in purchases. With word of mouth advertising, products/services endorsed by a celebrity, friends, or respected influencers enjoy surge in purchases. Budgeting into social marketing early is not only wise, but important for your brand’s campaigns.

Why?

As a status-driven society, millennials in Singapore follow influencers as role models. Even in behaviours, choice of brands, especially what to wear and buy. The reminding importance of third party recommendations is why influencer marketing is winning.

Hence, it is never too late.

Start to include social influencers in your public relations! Finally, remember that they are humans not tools!

Working with Influencer Marketing Instagram

weisian — Sun, 09 Sep 2018 08:26:01 +0000

Influencer marketing examples

Are you an avid social media user? What are some influencer marketing platform that you use? Here’s a quick question. How much do you think is your daily influencer marketing instagram consumption?

Value of social media marketing

The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all the industries, it is always possible to find the best fit for your brand and collaborate with these social experts. Here’s five outlines for you to try and connect with them if you are planning for your next marketing campaign.

Get noticed

Be flexible with the #sp tag

Never force your way through

Always engage your audience by how your product/services can solve their problems. It is always good if you engage influencers that will benefit from this product and get them to share their personal experiences. This makes it easy for people to relate without feeling the advertisment message being pushed too hard. Take it the natural way as it only takes less than a minute to make a decision. In this highly saturated market, advertisements are easily recognised, and there goes your credibility.

Start planning early

There are several ways you can do about to hold a campaign with influencers. One is to go through an agency, or directly to an influencer. Although pictures and videos always come off with such good quality that it may seem so easy. But do not underestimate the planning and hardwork that comes into good content. Planning and editing takes up a substantial part of an influencer’s job. That is why it’s so important to plan your campaign ahead, and communicate with the relevant personnel in advance. This will also give you the extra advantage to secure influencers you want since you start early. Remember that it goes by a first come first serve basis.

Make communication your first priority

Influencer Marketing Trends 2018

weisian — Sun, 09 Sep 2018 08:40:02 +0000

Influencer marketing growth

Recommendations from family and friends rank first as the most trusted advertising format. We have compiled a list of influencer marketing statistics, and key influencer marketing trends to reflect the true growth of influencer marketing.

What makes the foundation of a successful influencer campaign?

If you think the three foundations for a successful influencer campaign are reach, relevance and engagements, then you are wrong. The advertising landscape is evolving at an extremely rapid pace. People are continuously attempting to outdo themselves in consumer interactions. Now with connectivity and convenience, we access information mainly on phones. In this world of choices, it can be difficult for brands to decide where to start placing the budget. Let’s start from some trends to make it easier for you.

Growth in paid media engagements platforms

In this industry of paid digital advertisements, promoting influencer content is not simple like word-of-mouth organic growth. Instead, there are other paid media platforms for you to gain that extra engagements. For example, you can identify receptive audiences on Facebook who are highly likely to click on a compelling blog post than a sales advertisement.

Hence, new things are coming!

This year, we will start seeing more brands attempting to turn to experiential marketing to engage and drive sales through influencers content. More visual content such as videos and photos will be highly utilised for marketing campaigns in an attempt to influence purchase decisions.

Instagram algorithm

Running instagram advertisements will continue to be challenging with the ever changing algorithm. Instagram’s algorithm is a platform with interesting codes to crack. As a result of social media platforms constantly changing their algorithm rules, its difficult for influencers to figure out the system. Influencers are challenged to maximise their ability to reach their loyal followers.

Influencer marketing agencies will get a fair share of this treat

Consequently, it has taken some time for brands and marketing people to engage agencies for consultations. The value in influencer content is becoming more apparent. Using specialised agencies can bring along the true value, reaching out to the right audience. The result is a win-win situation! As more effective and memorable campaigns will be out to attract customers.

Build a healthy relationship with your influencers

You have selected people to represent you. If they are giving positive results, it is important to maintain a good relationship with them. Most importantly, keep your options open and build bridges with all influencers. Since you never know when you need them for your different campaigns! Likewise, strengthening trust will spark more trust and better campaigns. Thus, followers follow and recognises brands through recommendations by influencers. Due to the trust from an influencer in your brand, this flow will bring you positive income.

6 Reasons for Bad Influencer Marketing

weisian — Sun, 09 Sep 2018 08:56:14 +0000

Bad examples of influencer marketing

Many companies are changing their marketing strategy to join the online digital platforms. Bad influencer marketing explains why some companies are stumbling. Here's some influencer marketing examples of bad influencer marketing!

1 No Content Marketing Strategy

Content marketing needs Strategy- a clear picture of the Why, Who, What, How and When and Where. This is important, focus on your strtegy first then look into the techniques. Having a content marketing strategy helps to direct and guide your team’s efforts. You have something to look forward and back on.

What is a strategy?

Map out the Why and How clearly. Keep that in mind, so that every day you are taking action which is focused and on target. Always keep the big strategy in mind when you link it to your online image.

2 Not Linking Content Marketing back to the big marketing idea

Just having content marketing strategy is not enough. Content marketing is an integral part of inbound marketing. There are a lot more substance to it. When your content marketing strategy is not aligned with the overall marketing strategy, then you run the risk of your efforts falling part.

Paint a consistent image

When the content marketing strategy is developed, make sure all the teams are working together with everyone aligned. This ensures that the marketing qualified leads are passed on smoothly to the sales for them to close the sales. If different parts of your marketing strategy are moving in different directions, your customers may get a confused picture. Worse, those customers who have started moving through your marketing funnel may drop out if the conversion is not optimized.

3 Not Having a Written Content Marketing Strategy

Not a physical piece of paper, but it is something like a formula that everyone understands and follow. The strategy, the steps and responsible personnel for what and when are clearly outlined. Hence, having a checklist and roles clearly defined is a must.

Why is this important?

This removes any errors which may happen due to miscommunication. Also, a documented content marketing strategy means that you will have a clear idea of what you are testing and how you will measure it. Remember what you will measure, will happen. A written content marketing strategy also means that you and everyone in the team will have a content calendar to work out.

4 Not having a Content Calendar

At one glance, you can see how the week and month is going to unfold. Also, you can align the content calendar to your business calendar accordingly. Seeing how the content amplifies these events or works around them helps in the team being very clear about the big picture. The content calendar also helps in planning and executing content which you love.

5 Over attachment with One’s Content

You post the content and expect to win the applause you think you deserve. Instead, reality differs and no one is engaging or watching your content. Well, it happens.

How to improve?

Confirm your buyer persona – does your content reflect their problems and their journey?
Reflect on the amount of ideas – it is just aesthetically pleasing with many unconnected ideas?
Does it lack emotional content – emotional content is engaging, data is boring if it does not tell a story
Refer to the day and the time you posted – sometimes other events may have absorbed all the attention or the time you are posting coincides with heavy workload and your prospect is not online at that time

6 Focus on relevancy

Relevancy trumps. Make content which reflects the buyer’s journey and their problems and your proposed solutions. Technology is only a support. Developing content with the right technology is just the start, what is your promotion plan?

2018 Guide to Social Media Marketing in Retail Industry

weisian — Tue, 11 Sep 2018 04:27:40 +0000

Social Media Marketing for Retail Industry

We have put up a short guide to social media marketing for the Retail industry after attending Singapore Retail Industry Conference and Exhibition (SRICE) 2018. This event was put together by Singapore Retailer Association (SRA) and it was packed with valuable insights and strategies on retail transformation and digitalisation. In this post, we will be sharing some learning points on social media for retail business.

Overview of Digital Landscape

Southeast Asia is going to be the world's fastest growing internet region with close to 3.8 million people coming online every month. By 2020, it is estimated that there will be 480 million internet users. In Singapore alone, with a population of 5.75 million, there are already 4.83 million internet users and 4.80 million active social media users (We are Social, 2,018). Digitalisation is a trend that no retailers should ever ignore.

The World Is Changing

People's purchasing patterns have changed. In this noisy world, they only listen to voices they already know and trust. According to We Are Social, people are increasingly using ad-blockers. [caption id="attachment_10236" align="alignnone" width="1351"] ad blocker image jan 2018[/caption] Also, people's purchasing pattern is never linear like how it used to be. Just recall the last time you purchased an item. How was the process like? Do you search for reviews, ask friends for opinions, then search for reviews again? [caption id="attachment_10237" align="alignnone" width="649"] New purchase journey behaviors sep 18[/caption] With social media platforms, it has given people a voice to share their opinions on products and services. And because of the sharing and opinions, people are more well-informed now and thus, have a higher expectation of it.

Understanding your Customers

There are many social media strategies available out in the market. How effective the strategies perform depend on your customers. Are they receiving your marketing messages? Knowing your customers is the key. The traditional way of defining customers is through demographics such as age, gender, occupation and location. But in today's context, that format would not work anymore. Other than demographics, you should also understand your customers' habits, mindset, personality and interest. With a better understanding of your customers, you will be able to come up with good social media strategies that will attract their attention. [caption id="attachment_10238" align="aligncenter" width="720"] The 2018 Customer demographics sep 18[/caption]

Start with 'WHY'

Next, work on finding your company's WHY. To explain this concept, Simon Sinek has developed the concept of the golden circle.

Why - This is the core belief of the business. It's why the business exists.
How - This is how the business fulfils that core belief.
What - This is what the company does to fulfil that core belief.

By finding and defining your WHY, you will be able to attract customers who share your fundamental belief. As Simon always says, people don't buy "what" you do, they buy "why" you do it. Here are a few tips for finding the 'WHY'.

Think about the core purpose of your business, and then think about how your market your products or services. Are they aligned?
Once you know your 'WHY', put it on your marketing messages.
Rethink your customer's persona. Are you targeting the right audience?

Learning points

In conclusion, before coming up with numerous retail social media strategies, work on the fundamentals first.

Understand that the customer's purchasing journey is never linear. Invest in multiple marketing touchpoints.
Understand your 2018 customers
Understand your company's 'WHY'

If you are in the retail industry, look out for SRICE 2019 for more valuable insights and strategies that will benefit your business.

Instagram Algorithm Hack

weisian — Sun, 16 Sep 2018 09:58:36 +0000

Instagram algorithm 2018

The Instagram algorithm change 2018 has long arrived, and Instagram is opening up to explain just how the algorithm chooses what photos and videos show up in your feed. Earlier this year, Instagram announced that they would be updating the Instagram algorithm to make it more chronological to feel more "fresh". Now they’re letting everyone know exactly how the Instagram algorithm works and going on-record for the first time about rumors about Instagram business profiles and the Instagram shadow ban.

Personalised Instagram feed based on what you like

Your Instagram feed isn’t just based on who you follow, it’s also based on who and what you like. According to TechCrunch, who were in the room with Instagram’s product lead, “Instagram relies on machine learning based on your past behavior to create a unique feed for everyone. Even if you follow the exact same accounts as someone else, you’ll get a personalized feed based on how you interact with those accounts.”

Instagram Algorithm Hack

It's important to understand the standpoint from Instagram's perspective. Instagram’s main goal is to help you see content from your “friends and family,” and with the algorithm, people now see 90% of posts from their friends and family, instead of 50% when it was the chronological feed.

How Does the Instagram Algorithm Work?

The Instagram algorithm tries to predict what photos and videos are the most important to you, and uses three main factors to determine this: timeliness, interest and relationship.

The 3 Most Important Factors for the Instagram Algorithm 2018:

Timeliness:

how long ago was this photo posted? The new Instagram algorithm will prioritize recent posts, so you’ll hopefully see fewer posts from weeks ago. Tip: if you want to get more engagement, find your best time to post on Instagram!

Interest:

this is Instagram predicting how much you’ll care about a post. The more they think you “like” that post, the higher it appears in your feed. This is based on “past behavior on similar content and potentially machine vision analyzing the actual content of the post.” Think about this one like the Instagram Explore page: once you like one video of slime, your entire explore page is full of slime videos. If someone in your feed posts a video of slime, Instagram’s going to guess that you’ll like that, too.

Relationship:

how do you know this person? If you comment on a lot of someone’s photos or are tagged in photos with them, this signals to Instagram that they probably fall into your “friends and family” category. Feel like you never see a certain someone’s photos in your feed? Start commenting on their photos! Tip: You might want to try encouraging your followers to tag you in posts, if the hopes that you would then show up more frequently in their feeds. We’re not sure if this will actually work, but it sounds like it might!

Working With Mega Influencers

weisian — Sun, 16 Sep 2018 08:24:30 +0000

What is a mega influencer

Understanding what is a mega influencer is important. They are a kind of macro influencers that are often difficult to partner with because they are in high demand. The situation gets complicated with large commercial deals involving management teams and critical stakeholders. They are significantly more expensive than micro influencers and macro influencers. One macro influencer definition is by their followers numbers, or their career as a social media star, a reality TV personality, a celebrity, anyone who has risen to digital fame. Essentially, a macro influencer is anyone with 300,000 followers or more.

How to work with these macro influencers?

1. Do your research!

If you have the budget to include a macro influencer in your influencer marketing strategy, then make sure it is the right fit. Analyse the influencer’s feed and image, metrics is also important! Including engagement rate, average engagements,feed aesthetic, follower growth and audience to ensure that you are working with a credible, authentic influencer who are reaching your target audience.

2. Set a clear budget

Before reaching out to a macro influencer,think about your budget and ensure it is within your limits. What is a mega influencer? They are influencers that are expensive with a well-known "branding" with a lot of professional manpower assisting in content production. This way, you can see why they can be expensive to work with. Be upfront with yourself and the influencer about your budget. If it’s not the right time, wait for it to be. If the quote is over the budget you had in mind, negotiate and change the deliverables. Don’t put all of your eggs in one basket, especially when attempting a macro influencer strategy for the first time.

3. Set expectations to remain on track

It is critical to set expectations for everyone involved to ensure your campaign stays on track. Map out what each member is responsible for, what you expect from the partnership and vice versa. Clear queries before they are even formed! Keep in mind that macro influencers are effective in driving brand awareness and reach rather than sales. Do your research beforehand! The high investment and nature of macro influencers may not justify the ROI you may be achieving if your expectations is to increase sales.

4. Communicate timely with a clear direction

Being in high demand, it's natural for them to have very busy schedules. So, you need to make it easier for them by ensuring that your communication is clear and concise. Know what you want to achieve from the collaboration and pitch ideas on how you might work together to make it really easy for the macro influencer. Talent managers will likely be your primary point of contact, so approach them like how you would towards an influencer. Remain professional and the cooperation will be a pleasant one. Always have a draft brief and agreement in place so the influencer and his/her team can review immediately. Make sure the brief and agreement is finalized and signed by all parties (to protect everyone involved). It's important to understand exactly what your ROIs are and how you will make use of the campaign content.

5. Be open and flexible

It’s also important to be open and flexible during the planning stage! Keep in mind that you are not the only brand partnering with the influencer. When setting expectations and due dates, be flexible and considerate of his/her schedule to give them enough time to create and publish content. One tip is to add additional options and be flexible along the way.Building a positive working relationship goes a long way with influencers, their team and your brand.

6. Trust your influencer

All influencers know their audience the best, so trust them and give them creative freedom to create content that their audience loves. It is still recommended for you to brief influencers and ensure their content aligns with your brand. But never restrict their creativity by telling them "no" as it may impact your campaign in a negative way. If audience feels like the content is not authentic, and does not align with the influencers usual content style, then they are unlikely to engage with it.

Ways to Food Influencer Marketing

weisian — Sun, 16 Sep 2018 07:21:46 +0000

Food influencer meaning

As direct as it gets, they are influencers that takes really nice pictures of food, and gives credible recommendations to where and what to eat! Some food influencers on instagram include @danielfooddiary and @misstamchiak! In the ever changing marketing world, it may be difficult to keep advancing with social media. Here's some ways to food influencer marketing!

Sponsored posts

A less-maintenance, yet highly effective way for brands to plan a food influencer marketing campaign is one ongoing collaboration and sponsored post strategy. This allows brands to make full use of their marketing and tap into influencers across the spectrum. From macro influencers who are high-profile digital influencers to micro-influencers with a small but engaged following. For this approach to work, you must to be prepared to do a lot of background research and send out a lot of invites. Oh and yes, set a budget before you start so you know who are eligible to be on your list!

Hospitality reviews

You can connect with influencers to review your business and share it with their followers. This is a form of indirect food influencer marketing. For example, if you are a bar, you will probably want to target the interested communities by inviting local micro-influencers to enjoy a complimentary meal with a few friends. The most important thing about hosting influencers is to give them the best experience possible. The key is to be patient and work with them to make their experience great! Ensure that all of your staff are aware that they are important guests, so they can help impress the influencers during their visit. If they have a great experience with your business, they will be more inclined to share.

Product reviews

If your food business is a physical product, send it out to food influencers to generate honest real time product reviews. This is a great way to introduce a new product to the market as it allows influencers to create content for you and share their reviews, which builds brand awareness. Reviews are also great if you don’t have budget, as they can slot into other content, such as a instagram stories or be included in their recipe creations! Any coverage on social media, even if alongside other products is good enough!

Partner with them to leverage on their profile and network

Brands can co-create products and services that consumers want and need! Brands can leverage on an influencer’s personality and profile to get the products to market and ultimately make conversions. This influencer marketing strategy works well if the food product matches the personality/preferences. For example, creating a healthy alternative with a health and fitness influencer will gain great traction among the fitness enthusiasts! From a brand’s perspective, co-creation is a great way to bring new ideas to the table! The knowledge of the target market is also a great plus point. From an influencer's perspective, it is an opportunity to work on a tangible product, showcase their skills and be a part of something big. 7. Content creation Instead of leveraging influencers to distribute content about your brand, work with them to create content. Content creation could be creating recipes or videos and photography content to elevate your Instagram strategy.

Hosting and in-store appearances

One way to create long term healthy relationships is to invite food influencers to host events. This drives engagement, and ultimately, helps consumers to make the connection between the influencer and the brand. This is where the evaluation of influencers is important as the right partner will establish credibility.

Developing your Instagram content strategy

weisian — Sun, 16 Sep 2018 10:27:00 +0000

How to develop instagram content ideas?

The best instagram content usually stems from a quality instagram content strategy. Instagram content is not easy at all! As much as the picture perfect contrasted images on instagram makes visual content creation look so easy, do not ever underestimate the real effort that’s placed into them. Let’s see. Crafting content may be easy if you have time to plan, take, edit to perfection. However, if you are tasked to attract, make an impression of people’s feeds within less than 2 seconds, content creation can be real hard.

Personal touch

To win hearts and gain numbers, it is important to go from the heart. This soft personal touch in your captions or photos will allow your audience to connect with you. This link bridge between the both of you increases your value to advertisers. Moreover, these numbers is a form of recognition for your hard work.

Importance of effort

In this face paced industry, it is very easy to determine between a half-hearted content or one that places effort into drafting and creating. It is that important to make an impression at your first attempt.

Instagram – the social marketplace

It must be rather hard to focus on your dream and making them work towards your goal. Imagine the process of content creation as an invitation to attract people to visit your profile. To attract, an appealing visual can be of a great help. Here’s some steps for you to prepare your profile for such visits, in order for you to connect with them right away.

Planning is essential

We have placed much emphasis on planning. With a good plan, it is as though you can estimate when these profile visits will surge. Think through the style and image you wish to portray through your social media. You want to keep connecting with them, hence you need to give them what they like. Think it through, and find your best fit.

Show them the real you

Now that you have your rough idea, it is time to decide what kind of photos goes onto your feed. This is a very crucial step because it should be as straightforward as possible. The importance of this step is to show the consistency of your social media identity, and this constant image will bring you closer to your audience as time passes. Also, having an online identity helps brands to connect with you more accurately, so as to maximise efficiency and benefits.

Select with your heart

The quality of your content is as though your clothes. They are important in portraying a positive image of you. Ensuring this quality of selection will keep the consistency of your feed smooth. Visuals are powerfully engaging, where one bad photo remains on the feed and it destroys the previous effort you have placed into forming a relationship. It is also highly shareable so you wouldn’t want bad photos to be shared. So really, only select the best quality photos that represents you well.

Post it up!

The final step is really to press the post button. Take into consideration many other sensitive factors that may disconnect you with your audiences. As we said, visual content are powerful tools, and knowing your audience well may just bring you closer to success.

Social media marketing tips

weisian — Sun, 16 Sep 2018 08:53:54 +0000

Social media marketing strategy

A commonly asked question is how to do social media marketing? We have compiled some social media marketing tips so you can better plan your next social media marketing strategy!

Paid advertisement

Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen space. Nevertheless, either as a brand or an influencer, when do you know social media branding is too much?

How Overexposure Can Backfire

It’s every brand’s dream to create viral content. Because the impact and effect they get on user’s life is magnificent. While viral content does make way for brand to recall value, but Imagine a user getting bombarded with posts every time the a platform is openined. You may not realise this at the start, but it does begin to get annoying. Who knows it can even escalate to consumers blocking the brand from his/her feed.

Why are influencers a good choice?

Influencers are as though story tellers. They share their personal anecdotes and thoughts on brands on their social profiles. While it is a great way to stay relevant and connected with your audience, too much of it leaves no mystery. Do not quote yourself from your social media platforms. Start letting people know what they do not. People who have little or no social media presence have a greater demand in such cases because people want to hear more from them. Their inaccessibility only increases their influence over the audience.

Consider the opposites

There are too many success stories behind social media campaigns that we simply cannot ignore the power of them. Social media has also turned around the lives of many by changing them from a nobody to a celebrity. Exactly. We are talking about the Instagram and YouTube stars who have managed to create a brand for themselves through content sharing on social media platforms. These stars are raking in millions through these platforms and partnering with brands for advertising.

How to create your brand?

But the trick lies in advertising and understanding how to create your social media network. One needs to understand that they need to have a structured program for social media, where they keep coming back to their users on regular intervals but do not inundate them with posts.

Are the past era of advertisements gone for good?

In the bygone era of advertisements, the limited possibility of space on newspapers or television made way for lesser branded content. This promised the readers or viewers more authentic news or informative pieces instead of plugged articles. This also brings up the much debated fake news propaganda on social media, questioning the authenticity of these platforms.

Is social media the way to go?

Social media today has numerous advantages linked to it not just for individuals but brands too. However, what they need to understand is to maintain the balancing act, making sure that overexposure doesn’t kill your brand value.

How to get verified on instagram 2018

weisian — Sun, 16 Sep 2018 05:51:47 +0000

How to get verified on instagram for free

Wondered how to get verified on instagram 2018 right, here's how to get a verified badge on instagram for free! As an attempt to increase its site security, Instagram has launched a host of new tools.

How to get verified on Instagram 2018

While anyone can apply for verification, you must meet Instagram’s strict criteria (which can be found in the Help Centre) to actually be verified.

Here's the breakdown of the steps!

To access the verification request form, go to your profile, tap the menu icon. Select "Settings" at the bottom and then "Request Verification." You’ll need to provide your account username, your full name and a copy of your legal or business identification.

We have included some new Instagram tools in this article!

‘About This Account’

This function allows you to see more information about large accounts. You can learn more about an account by visiting their Profile, tap the ‘…’ menu, and select ‘About This Account.’ Most important, you’ll see details such as the date the account joined, country it is based, shared followers, etc.

Supports for third-party authenticator apps

Such apps will make it easier and safer for users to securely log into Instagram, increasing its credibility.

B2b influencer marketing strategy with examples

weisian — Sun, 23 Sep 2018 10:33:02 +0000

Why Influencer Marketing for B2B

Influencer marketing for B2B might have been slower to catch on compared to B2C influencer marketing, but it has a value and use for B2B brands just as it does for consumer-focused companies. Just because influencer marketing works for B2B and B2C companies doesn’t mean you should use the same tactics for one that you would with the other. If you’re hoping to use influencer marketing to reach a B2B audience, you’ll need to take a slightly different approach.

Influencer Marketing for B2B vs. Influencer Marketing for B2C

How is B2B influencer marketing different from B2C influencer marketing brands? The two differ in a few substantial ways — and a few that are less substantial. As MarketingLand points out, the decision-making and buying process is considerably longer and more in-depth for a business than it is for a consumer. If a consumer sees an influencer post about an inexpensive product, the consumer can quickly buy it, no questions asked. In this case there is no need for a lengthy review or listing of the pros and cons. In contrast, if a B2B buyer is considering a product purchase, they can’t take immediate action after seeing an influencer promote it. They usually need to consult with others at their company and conduct further research.

B2b influencer marketing results

B2C influencer marketing often have an immediate result. B2B influencer marketing staretgy can take a few months before a brand notices an increase in sales or other positive changes as a result of an influencer marketing campaign. Additionally, a B2C influencer is more likely to be spotted on image-centric platforms like Instagram or Snapchat, with Instagram being the most popular social media network for B2C influencers.

B2b Influencer Marketing Examples: Is Instagram critical for B2B Influencer Marketing Strategy?

Around 36 percent of B2C brands think that Instagram is critical to their social media or influencer marketing strategy. Only 13 percent of B2B brands think the same. Instead of asking a B2B influencer to post a quick Instagram photo about a product or service, it makes more sense for a brand to ask for something more detailed. A B2B influencer marketing campaign might involve comprehensive reviews of a product, interviews between an influencer and the manager or owner of a B2B brand.

B2b Influencer Marketing Results: Is It Worth?

If influencer marketing for B2B is a longer process compared to B2C, why should your brand bother with it? One thing for sure- B2B influencer marketing works. According to an infographic from LinkedIn, 66 percent of those who use the platform for marketing see positive results from it. The majority of B2B marketers – 94 percent — use LinkedIn as part of their marketing. Trust is another reason influencer marketing for B2B is worth it for brands. According to research from Nielsen, the most trusted forms of advertising include recommendations from people others know and recommendations posted by other people online (such as the opinion of a B2B thought leader).

B2b influencer marketing strategy

1. Define your Goal

It will be difficult to get started if you don’t know why your brand is using influencer marketing. Start thinking of what you want to achieve with your influencer marketing. Are you hoping to increase sales, or raise awareness for your brand? Having a clear goal in mind will shape the rest of your influencer campaign greatly!

2. Find your Influencers

B2B influencers can come from a variety of places. Consider utilizing your company’s employees, connect with clients, or work with an outside influencer who believes in what you do and what you have to offer. Remember to find one that is closely related to your goal!

3. Contact and Partner with Influencers

Expect to negotiate when connecting with influencers. Depends if your influencer is mega, micro or a celebrity, their channels may differ. Either an influencer marketing platform or influencer marketing agency may helps to streamline the process of connecting with influencers and negotiating pay rates.

4. Draft your Concept

What do you want the influencer to say, or what is the story you want an influencer to tell? Is the influencer creating blog posts or other content for the influencer marketing campaign? When people come into contact with the influencer content, what are the key marketing factors?

5. Go live and track results

Once the campaign goes live, influencer marketing isn’t finished just yet. Next, you want to pay attention to performance. Is anyone sharing social media posts about your influencers content? If so, then you’ve got some success. If not, it’s worth going back to the first step and re-evaluate your approach to influencer marketing.

One of the b2b influencer marketing examples is Dell

Dell has partnered with Walter Isaacson, the former CEO of CNN, for its podcast series Trailblazers. As a former journalist and noted biographer (he wrote Steve Jobs’ biography), Isaacson is an ideal figure to host the podcast series, which highlights innovations in various subjects and fields. Topics he covers range from the evolution of gambling to the development of the modern sneaker.

How To Begin Influencer Relationship Management

weisian — Sun, 23 Sep 2018 13:32:07 +0000

Influencer Marketing

Learn influencer marketing and influencer relationship management on popular influencer management platform! Why Influencer Marketing? One survey related to influencer marketing found that 89 percent of respondents either agreed or strongly agreed that influencer marketing can positively impact how people feel about a brand. That means it’s critical for brands to find the right influencers to work with. It also means that it’s crucial for brands to have effective management practices in place to maintain the effectiveness of influencer marketing. You don’t want your influencers to post so many sponsored posts from your brand that they end up annoying their followers. One recommendation is that no more than 20 percent of an influencer’s posts be sponsored posts. To ensure that influencers meet your brand’s requirements, and avoid over-posting, influencer management should involve the following:

Tracking engagement and followers
Stay away from controversy by monitoring influencer’s posts and reputation.
Measuring the influencer’s audience. This includes both audience quality and audience demographics.
Monitoring payments. When are influencers paid? How much are you paying them for each post?.
Ensuring posts comply with legal requirements and brand’s guidelines/formatting requirements.

Tools for Influencer Management

There’s a lot to keep track of when you manage influencers. Fortunately, you don’t have to do it on your own. Several tools exist that can help you streamline the process of managing influencers. Some of the more popular options include using a spreadsheet and using influencer marketing software. A spreadsheet is generally the most pocket friendly option, since all you need to create one is Google Sheets or Excel. If you love spreadsheets, you might be thrilled with this option. But for the rest of us, influencer marketing software might be the simpler option for managing influencers.

How do you manage influencers?

Slowly but surely, your brand’s influencer marketing program is getting off the ground. You’ve got a handful of influencers you’ve worked with in the past and would like to work with in the future. You’re also constantly on the lookout for new influencers to add to the team, and are open to new ideas for influencer campaigns. As your influencer marketing grows, it’s very likely to become more and more complex. While at first you were probably able to juggle the various aspects of influencer marketing (such as keeping track of who’s posting what, when posts go live, and when influencers get paid), without special tools, as your program gets bigger, you might need more assistance when it comes to managing influencers. Fortunately, there are several ways to learn how to manage influencers. With a variety of tools available, you can make the most of influencer management.

Finding Social Media Influencers

weisian — Sun, 23 Sep 2018 13:51:06 +0000

Social media influencers 2018

Finding Social Media Influencers is trending now as traditional advertising are attacked by ad-blockers and social media. A social media influencer definition is that they recommend and through word of mouth, inducing consumers to make purchases. Now, 71 percent of consumers are more likely to make purchases when referred by social media. They are also more likely to trust customer reviews over advertisements. Partnering with a respected online influencer makes it possible to develop a content marketing strategy that takes advantage of this shift in consumer thinking. With an influencer marketing campaign, where do you start? Which influencers are right for your brand?

Ways to finding social media influencers:

Use search engines

It’s possible to search for anything and everything on google (search engines). You can also identify social media influencers using them! If you run searches on the most important keywords relating to your business, or any campaign, the top results will show you the most influential people. If influencers are making it to the top of the Google search rankings, there’s a good chance that they are people you want to partner with. Be careful as there’s a high risk of overlooking someone because you’re searching for the wrong things.

Search on Social Media

If you intend to do a social media campaign, go to where your potential partners will be at! It’s a good idea to find and identify social media influencers that have a strong following rather than running random keyword searches on Google. Although it may be time-consuming, you have a better chance of finding someone who fits your influencer marketing strategy.

Influencer marketing platforms

An influencer marketing platform is a software for marketers to locate and interact with influencers. The influencers provide details of their niche and content work, making it easier for marketers to quickly and effectively find the right people. There’s no need to rely on time-consuming and inaccurate online searches. Additionally, there’s no risk of partnering with a fake who has purchased his or her audience. Most platforms also offer additional functionality, such as analytical reporting tools.

Partner with the Right Social Media Influencers

When you need to identify social media influencers, how to make the right choice for your brand is a primary concern. There are many factors to consider:

Relevance

When you choose an influencer, you need someone who has relevance in your industry. That way, you know you’re tapping into an audience that’s interested in your product, and you know the influencer has the knowledge to speak with authority.

Right Audience Size

Your first instinct may be to look for influencers with large audiences, but that isn’t always the best option. Surprisingly, a larger audience correlates with lower engagement. For example, influencers with less than 1,000 followers receive “likes” 8 percent of the time. Meanwhile influencers with 10 million followers receive “likes” 1.6 percent of the time (Markerly).

A Genuine Audience

Be aware that some content creators pay for followers, or use “follow back” strategies. For these influencers, their figures are largely meaningless. You won’t see a lot of engagement or sales from automated bots and influencers who are more interested in building their own audiences.

Content Personality

It’s always worth checking a content creator’s work carefully. You don’t want to end up working with someone who makes controversial or offensive statements that have the potential to harm your brand.

Why Niche Influencer Marketing is an option

weisian — Sun, 23 Sep 2018 14:20:13 +0000

What’s a Niche?

What are instagram influencers? We will be listing some instagram niche ideas and the list of instagram niches include photography, food, kids etc... “Niche” has several definitions, depending on the context. In marketing, it’s a specialized segment of the market for a particular kind of product or service. When your brand uses niche influencer marketing, you partner with influencers who have carved out their own specialties online and on social media. Normally they can connect with their own specialized segment of the population. Take the definition of “niche” a bit further. Look for niche influencers to work with you, making your decision based on a variety of factors. Shopify is a brand who defines their niche based on the following:

Price point (expensive, affordable)
Quality (premium, low-end, high-end, cheap)
Demographics (audience age, gender identity, education level, household income)
Geographic (audience location)
Values and beliefs
Interests

Who Are Niche Influencers?

When it comes to influencer marketing, a niche influencer is often called a micro influencer. Micro influencers don’t have massive followings (some say under 100,000, some say thousands to tens of thousands of followers). Unlike “big name” influencers with massive followings, niche influencers typically focus on just one or two subject areas. You’re likely to find a niche influencer who’s all about pet accessories or DIY projects. Some niche influencers focus on business-to-business subjects.

Why Work With Niche Influencers?

What niche influencers may not have in numbers of followers, they make up for in engagement and specialization. Engagement rates tend to drop the higher a person’s follower count climbs, as Digiday notes. When your brand works with a niche influencer who specializes in your niche or field, you’re more likely to see results from that influencer campaign than you would if you partnered with a less-specialized influencer. Another reason why it’s worth giving niche influencers a try is that it’s often more affordable. They don’t have the name recognition that some of the more established “marco” or “celebrity” influencers have. Niche influencers typically charge a lot less per post. You’re unlikely to be shelling out thousands of dollars when paired up with a niche influencer.

How to put together an influencer marketing strategy?

How can your brand get started working with niche influencers? The first thing to do is to put together a niche influencer marketing strategy. Here’s what to do, step by step.

Identify your niche

What marketing niche does your brand fit into or, more importantly, what niche do you want to reach? Are you aiming for hip millennials (a la La Croix)? Are you a fashion brand that wants to target people with a particular style (preppy, boho, maternity, etc.)?

Set your goal and budget

What do you want to get from your influencer marketing campaign? Popular goals include increasing your brand’s following, increasing leads, increasing sales/conversions, or boosting brand awareness.

Find your influencers

You can use keywords related to your niche to search on social media platforms or you can use an influencer marketplace or platform to connect with niche influencers who are looking for opportunities.

Plan and Create Content

After you’ve found and connected with niche influencers, work with them to produce the content for your campaign. Describe what you want from your influencers, including your brand’s goals for the campaign. Doing so allows some freedom when creating original posts. Above all make sure the campaign comes across as authentic.

Track Influencer Marketing Progress

Once the influencers have posted their content, track their progress. Influencer marketing software often has built-in analytics tools that show how often a post is shared, liked, or commented on, as well as the overall reach of your campaign.

Analyse Influencer Marketing Results

As your niche influencer campaign continues, look at what worked and what didn’t. Ask yourself, did you meet your goals or not? Having data and stats from your campaign will help figure out what worked for you. Therefore when it comes to niche influencer marketing, the influencers you work with make all the difference. Partnering with influencers who focus on your brand’s area of specialization is key for a successful campaign.

Choosing an Instagram Influencer Marketing Platform

weisian — Sun, 23 Sep 2018 14:32:55 +0000

Social influencer platform

What are some free influencer marketing platform? One of the influencer marketing platform instagram! Did you know that around 500 million users open up Instagram on their phones everyday? Instagram is one of the most popular social media platforms around the world. Forrester found that people are more likely to like or comment on Instagram posts than they are on other social influencer platform. How can your brand find influencers on Instagram? One option is to use an Instagram influencer marketing platform.

Search for Instagram Influencers

You can search in a few ways, such as by demographics, rating, or reach. Once you find a potential influencer, you can read their profile and see examples of their most recent posts. It can be either a paid or free influencer marketing platform!

Manage your Influencer Marketing Campaign

An Instagram influencer marketing platform also allows your brand to manage various components of creating an influencer marketing campaign. Not only can you find influencers, many platforms also let you connect with them directly. They provide tools to help with the negotiation process, as well as the process of creating and approving influencer content. Once the campaign is up and running, a platform can allow you to track its performance on Instagram. That way you know your metrics on shares, likes, comments, as well as overall reach. Collaboration tools Once you’ve found your influencers, how should you go about creating the content and posts for the campaign? Look for a platform that has tools to help you throughout the content creation and approval process. Some platforms even include features that help you confirm that all the content your influencers create complies with legal requirements.

Influencers

If your primary reason for using an Instagram influencer marketing platform is to find and connect with influencers, you better make sure the platform has a good selection of influencers to choose from. It can be tempting to choose a platform based on the number of influencers it has, but with the rise of fake accounts and wannabes without a proven track record, it’s often better to look for a platform that focuses on the quality of influencers rather than sheer numbers. Transaction and payment tools A platform that has bidding features that allow you to negotiate with influencers can be particularly helpful. So can a platform that manages payments for you, taking the hassle out of making sure everyone gets paid the right amount at the right time. Analytics tools Analytics tools give you an idea of whether a particular influencer partnership is proving to be fruitful or not. Platform history How long has the platform been around, and what are the backgrounds of the people who put it together? You want to work with one that has years of experience in the field. Other customers It’s also worthwhile to pay attention to who other customers of the platform are, and to what their experience has been using it. Look for testimonials, campaign examples, or a list of customers. That way you get an idea of the type of work the platform creates.

How to become the top Influencer Marketing Agencies

weisian — Sun, 23 Sep 2018 15:21:26 +0000

Influencer Marketing Agencies

Top influencer marketing agencies including influencer marketing agency uses influencer marketing platform to maximise their capabilities. However, more and more brands are choosing to do influencer marketing themselves. What about companies with a tight budget or time? Fortunately, social media influencer companies help brands and marketers with influencer marketing. And they do it for a fraction of the price of in-house.

Why work with influencer marketing agencies?

Working with a social media influencer company gives you the backing of years of experience in the industry. Plus, you get access to a full network of influencers. Here’s what you need to know about working with social media influencer companies. And that includes how your brand can get started working with one.

What Do Social Media Influencer Companies Do?

The exact services provided by social media influencer companies vary based on the package a brand or marketer purchases. But services offered by social media influencer companies can vary greatly themselves. Some companies are full-service and provide a range of packages. These can include DIY software as well as fully managed services with a team of support.

Connect you to influencers

Nearly three quarters of brands have said that finding the right influencer is the biggest challenge they face with influencer marketing. Social media influencer companies help you overcome that obstacle.

Help you negotiate rates

Another challenge is figuring out how much to pay influencers and how much a campaign costs. An influencer company can not only provide guidance when it comes to rates, it can also act as a go-between for your company and the influencer, giving you each a chance to bid and negotiate a rate that works for everyone involved.

Develop a strategy for your needs

How should your brand approach influencer marketing? What are your goals, and how can you go about achieving those goals? A social media influencer company can work with you one on one to create a strategy and plan for success.

Expertise and influencer marketing software

Some social media influencer companies have custom software. It streamlines workflow, put together entire campaigns, and simplify the entire process. It’s not enough to just put the campaign together — you also want to be able to track its performance and see the results. Influencer companies often offer campaign analytics so that you can see which platforms perform best, whether one influencer has more of an impact than others, and what you can do to make the campaign’s posts more effective.

Influencer marketing 2018: Make a big impact with a small budget

weisian — Sun, 30 Sep 2018 10:13:50 +0000

Value of Influencer Marketing

Influencer marketing 2018 is so hot right now. , Influencer marketing growth is unstoppable, and if you are just getting started with influencer marketing... Here are a few ways you can keep your value of influencer marketing costs low with a big impact.

Influencer marketing 2018: Start with your fans

Find those people with an affinity for your brand, take a look at your followers to see if there are any micro-influencers. Reach out to them and ask them to work with you! You will be amazed that as fans, they will likely be thrilled to work with you! In addition, do not think that this means the influencer won’t expect to be paid, they are, but at a reduced price.

Find the perfect influencer

The second influential aspect affecting influencers’ rates is how well the campaign matched the influencer’s niche. When looking for influencers, pay close attention to the content they create. Find people who have posted about similar products that match your target customers. That is how you generate true value of influencer marketing.

Build strong working relationship with influencer marketing

If you can maintain a good influencers working relationship, it certainly allows you more room to negotiate a lower upfront rate. Due to that, it could even cost you less in the long run, reducing the risk of paying an influencer without achieving the true value of influencer marketing.

Focus on influencer marketing engagement

Be careful of fake followers and fake engagement on influencer marketing 2018 content. When you are evaluating influencers, fake engagement sticks out for real. The strongest indicator of an engaged, trusting audience is the comments. Evaluate the influencers to see if followers are asking questions, leaving comments or tagging other people! Never base an influencer’s value on the numbers of followers they have.

Influencer marketing examples- Ultimate Guide

weisian — Sun, 30 Sep 2018 12:15:47 +0000

Influencer Marketing Strategy

Influencer marketing instagram is gaining great traction lately. Here's some influencer marketing examples that can build your influencer marketing strategy.

Influencer Marketing

First of all, influencer marketing is really a tactic for distribution, and these influencer marketing companies are really talent representation companies or agencies. The companies that will survive and thrive are media and technology companies that use social data, insights and online and offline attribution.

What do influencers do?

Influencers essentially serve as a media delivery mechanism. Seems like their ability to create aesthetic content and engage consumers makes them valuable. The audiences they reach and has responded are their assets. There are over 2.5 billion daily active users on social media platforms, one of which is influencer marketing instagram! Even more, to view information and understand that amount of data requires technology companies to be the leaders in the field.

Influencer Marketing strategy: Influencer marketing Instagram

These companies then find how a brand or advertising agency engages with an audience. While this is usually done through the selection of the best influencers that are micro, macro or mega in size. Actual real-world sales is the ultimate barometer of success. Whether it’s tracking online-to-online conversions or online-to-offline in physical stores and retail locations, or even mapping back to TV tune-in. In the end, it’s not about the talent that you represent, but rather the delivery of a successful campaign, based on ROI, that matters to brands and advertising agencies.

Why use influencer marketing?

weisian — Sun, 30 Sep 2018 13:05:17 +0000

Why use influencers and how does influencer marketing work?

With the rise of digital and social channels, consumers are faced with an enormous amount of content each day. Hence, we are spending a huge amount of time checking out social media. At least 20% of total online activity in the U.S. are desktop and mobile related.

Why use Influencer Marketing?

As consumers have actually come to appreciate sponsored content and data showed the reaction of consumers with sponsored content. They are actually engaged equally as compared to non-sponsored content, when done the right way.

How does influencer marketing work?

The key here is “when done the right way.” There are plenty of brands making simple mistakes that drive people away from their sponsored content.

Let your photo do the talking.

Never force it

The common misconception is that a close-up product feature would be the best to showcase it on social media. But think from your consumer s' perspective. They are able to better relate to the product if they see it naturally integrated into one's lifestyle. For example, if it’s clothes, influencers wear it. Or if its food or beverage take a flatlay to make it aesthetically pleasing. Do not force your post into an advertisement.

Aesthetics Please

Take good pictures. You don’t need expensive camera to ensure you are taking clear photos that are properly cropped. It’s startling how many influencers post poor pictures to their social feeds. Although visual quality is important, other considerations like stability and entirety is important. If you create high quality content, you will see engagement with your sponsored content. Data doesn’t lie. When your content quality is poor, your consumer will likely look the other way. But if your content is properly placed, utilizes sharp photography, and feels native and organic, you have an advertising tool that is statistically proven to generate results for your brand.

Influencer Marketing 2018: Measuring influencer roi

weisian — Sun, 30 Sep 2018 13:44:58 +0000

How to measure influencer engagement:

Influencer marketing measurement?

Ever asked how to measure influencer engagement or questioned what is influencer marketing measurement? It’s time for marketers to seriously consider influencer marketing strategy for upcoming campaigns. Not only is influencer marketing an impactful way to reach consumer audiences, it’s also easily trackable. What good is an influencer marketing strategy if you can’t measure influencer engagement? Hence, influencer marketing allows campaign managers to track conversions and revenues generated through engagement, all which can be presented using the type of raw data company executives like to see.

Instagram

Partner with another brand

A reliable way to make your budget go farther is to have another brand contribute some of the cost. If you are looking to promote a sports drink to millennials, you may try to team up with an athletic clothing brand that is targeting the same demographic. Not only can you split the cost, but influencers will be more likely to negotiate if you ask them for more deliverables — a volume discount. Besides mentioning all of the products being promoted, make sure they also tell their audience about retail locations where the products can be found. A retailer that carries your products might make a good partner for this kind of team effort as well.

Amplify content with paid social

Sure, it costs money to boost content shared by influencers, but that investment goes a long way. Paying a blogger to boost their post to a precise demographic will ensure it is seen by the right people. Even just $25 toward a boosted post will get it in front of thousands of additional eyes. You can make room for this in your budget by cutting down on the number of influencers you pay and boosting the posts of the ones you work with.

Measure in-store redemptions

SMS marketing through text messaging, including coupons or QR codes allows marketers to track. For example, the number of consumers who requested a promotion through a specific influencer. It also enables tracking of who redeemed a specific promotion and how they completed the conversion.

Comment to Buy Feature

One of the easiest ways to answer "how to measure influencer engagement" is by using “comment to buy.” This function allows consumers to comment on a particular influencer’s post expressing their interest to buy the product featured in it. They are then emailed a personalized link to complete their purchase, which also provides the brand demographic information on the consumer as well as revenue information for the campaign.

Gather data for retargeting

The reason influencer marketing is so valuable is that you are reaching an engaged and trusting audience. Once their audience has seen your product once, retarget them again to bring them back. They’ll be more likely to buy after encountering your band multiple times.

Influencer marketing instagram: 2 Crucial Takeaways

weisian — Sun, 30 Sep 2018 14:23:58 +0000

The Influencer Marketing industry

The influencer Marketing Instagram is gaining more attention than ever. Influencer marketing strategy with influencer marketing examples is essential for planning influencer marketing strategy. 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. With this increase comes the need for standardization around influencer marketing metrics and its return on investment.

Users spend more time on Influencer content than traditional display ads

With more than 25% of all internet users deploying ad blocking software (eMarketer), these ads may never even be seen by a portion of the target audience. Influencer content, however, continues to break through and is still a trusted resource by consumers that drives engagement. The better the content, the more time spent and the more engagement it receives. Today, it’s truly not about the quantity of content but the quality that influencers provide in conjunction with their engaged audiences.

Seasonal influencer content is interesting

Influencer Marketing proves to be a valuable strategy, especially since the content lives online forever. Holiday, Summer and Halloween content all proved to be perennial. Holiday and Halloween showed about a 129% increase in content views. While Summer content showed a 42% increase and a 48% increase in content views the following summer. When thinking of a strategy around Influencer Marketing, be sure to keep this in mind. So that when your seasonal content resurfaces the following year, it’s still relevant.

Be aesthetically pleasing

As humans are all visual animals, people can see if effort is placed into constructing a post. Put in some effort, and it will be worth it when it comes to influencer marketing Instagram. When photos appear on user's feed, you will want to stand out. Some influencer marketing examples include matching their feeds with a common filter, or have a theme that flows throughout.

Crucial Elements of Successful Influencer Marketing Strategy

weisian — Sun, 30 Sep 2018 14:34:54 +0000

Influencer Marketing 2018

Having trouble with influencer marketing strategy? Making it easier with influencer marketing examples of creative influencer campaigns! With the advent of blogging and social media, influencers can reach people on exciting new levels. To take advantage of these shifts, an influential marketing campaign must have specific elements.

Define Your Goals

Obvious though this may sound, many people start an influencer campaign without a clear objective of what they want to achieve. Therefore, you should use your goal as an endpoint and create a campaign around it. Some influencer marketing strategies goals include:

Increase Brand Awareness
Drive Traffic to Content
Boost Online Sales
Increase Mobile App Installs
Promote Seasonal Purchases

Identify Your Audience

If you market your business, you should have this information at hand but, depending on the scope of your influencer campaign, you may need to make adjustments. Start with:

Where do they live?
Which demographic groups are you trying to reach?
What social media platform do they use?
Who do they view as “experts” on the topics you want to promote?

Once you’ve reviewed this information you can identify the influencers that will effectively connect your brand to this audience.

Select Your Influencer

Create a pool of potential influencers by conducting online searches and scanning popular forums. Use analytics to identify trends on related topics and read posts to see who everyone is talking about. Once you’ve identified a few influencers, don’t be shy about asking them to give you additional names. Narrow your list by relevance and influence. For relevance consider:

What topics do they discuss?
Whether their audience matches your target regarding age, gender, and location.
If their personal brand a fit for your business brand.

If you find they have relevance to your target audience, determine if they have influence by reviewing their numbers including:

Recent engagement rate: What is their average number of likes, shares, and comments over the last three months?
Engagement growth rate: Is it growing and how fast?
Comments: Are the comments real or spam (e.g. “#follow4follow”)?

It is an organic process

Unlike traditional marketing, this is a collaborative effort. Consequently, you are inviting influencers into the process. Expect to not have complete control over what influencers will say or do. To manage the contributors, create guidelines that include:

Timelines
Deliverables
Content Limitations (topics, word count)
Expectation of Results

Most importantly, remember that you want to use the influencers to promote your goods or brand. The influencers want to use this opportunity to expand their audience and raise their level of perceived authority. Thus, you must strike a balance, but do not lose sight of the fact that you brought this group together to serve your needs, and everyone else’s should be secondary.

Bottom Line

Influential marketing can create buzz for your brand or drive business to your website. Marketing efforts are compounded with each influencer you invite to join your project, and you can capitalize on their followers. This process can be challenging but, if done well, the results are worth the effort.

Social media influencer marketing

weisian — Sun, 07 Oct 2018 14:51:42 +0000

Influencer marketing 2018

Influencer Marketing 2018: Learn social media influencer marketing with influencer marketing examples here. In case you missed 2017 influencer marketing examples, let's allow the numbers to speak for itself.

You want your money well spent. For each dollar spent on social media influencer marketing, marketers see an average of $7.65 in earned media value returned.
The biggest platform for influencer marketing is Instagram. Last year saw a whopping 12.9 million brand sponsored influencer posts, estimated to double in 2018.
Fastest-growing online acquisition method of the year with the term “influencer marketing” increased by 325% in Google searches over 2017.
This trend is likely to continue in the future. Marketers are expected to invest an average budget of $25,000 to $50,000 into multifaceted influencer campaigns.

Doing Social media influencer marketing

This high demand created a whole industry of its own, with intermediary agencies serving as matchmakers between companies and influencers.

Who and what is an influencer?

Well, basically, everyday people like you and me. They’re people who have a passion and aren’t afraid to tell the world about it. Thus, by posting about their passion on social media, influencers have gained immense internet popularity. Consequently, allowing them to shape and influence audience opinions on matters through their accounts. It’s not hard to imagine how this makes influencers the ideal marketing tool for companies. They already have a large following at their disposal of a post. In return, influencers profit from participating in these campaigns, either by being paid to post or talk about products.

Why are social media influencers so influential?

So far, we have established who influencers are and how they are on the rise. But you may still question why. What makes them so attractive for online marketers? What makes their opinion so powerful?

Credibility of a Social Figure

Studies have shown that credibility of a social influencer depends on the factors of trustworthiness, expertise, attractiveness, and similarity. The degree of influence a person possesses depends on his degree of perceived power.

Relatability

But, what really sets social media influencers apart from competition is their relatability. Despite having a large popularity and internet following, influencers are still perceived as mostly normal people. They post about their everyday life, stay connected with their followers. They interact directly with them too. Plus, they often share the same age group, demographics, interests, and behaviors of their target audience.

Authority

A large number of followers, shares, and likes will provide viewers with a form of social proof. The notion that others value the opinion of an influencer, and adhere to their judgments, assures viewers that doing so is okay. If the majority is doing something, they must be right.

Attractiveness

Then there’s the matter of attractiveness. Furthermore, positive associations between the person and the brand is present too. These opinions influence the subconscious of the viewer, potentially priming them when faced with a product-related decision.

How to start an influencer marketing campaign

weisian — Sun, 07 Oct 2018 15:07:57 +0000

Influencer Marketing Campaigns

Creative influencer campaigns is challenging in influencer marketing campaign. How to start an influencer marketing campaign? With the help of influencer marketing companies may be the solution, but here's some breakdown of other solutions.

Authenticity is key

Authenticity is arguably the most important criterion in an influencer marketing campaign. Here's some questions you should ask when evaluating an influencer. Does the influencer match the values of your brand? Would he/she use your product in everyday life? Does he/she share an affinity with your brand? Taking your time to select the right influencer will make the brand message much more believable.

Be honest and transparent

Going around paying people to promote your stuff online without making it clear that they’re advertising draws close to the idea of deception. Influencer marketing has always been met with a certain air of sneakiness. Trying to the fact of a paid advertisements will seriously harm the perception of your brand. Like all good relationships, interaction between a brand and its customers is based on trust. In order to establish trust, transparency is key, which also happens to be the number one factor that promotes brand loyalty. Young people are well enough informed to know that influencer marketing exists.

Know how to start an influencer marketing campaign

By now, we’ve learned that creative influencer campaigns are a great method to connect to harder to reach demographics and spread brand awareness. But that doesn’t make it a magic tool that will work for each situation.

Issue of user passivity

To be truly influential online, aside from being popular, you have to be able to get others involved in spreading your message. While most users scroll through creative influencer campaigns, getting people liking, and consuming content, engaging users to interact with creative influencer campaigns is not always easy.

Choose quality over quantity

The one influencer with a bigger audience may not be a best fit to the specific target audience you’re trying to reach. Moving forward, keep the following points in mind when you wonder how to start an influencer marketing campaign:

Credibility, attractiveness, and relatability are among the key indicators of an influencer’s ability to influence.
Influencer marketing campaigns are especially useful to connect with the millennial crowd.
Don’t jump into this trend blindly .
Take your time to find an influencer that matches your brand.

Types of influencer campaigns

weisian — Sun, 07 Oct 2018 15:33:18 +0000

Category for Influencer Marketing is expanding

Influencer marketing examples for influencer marketing 2018. The types of influencer campaigns are expanding outside of food, lifestyle, etc. Even though influencer marketing has been growing steadily through recent years, brands outside of fashion, beauty and food are catching up on its use.

Financial companies

Hence, from banks to insurance companies to personal finance apps, they are recognizing the benefit influencer marketing.

Influencers can humanize financial brands

Let's face it in influencer marketing 2018: Topics relating to finances -- savings accounts, retirement, loans -- can be confusing, intimidating. Thus, influencers are uniquely positioned to connect a brand to a personal story. Connecting a brand and its products to a personal life journey - whether that be saving for a wedding or financing a renovation is highly relatable.

Example: Prudential Insurance

It highlights people who'd experienced extreme loss and how it affected them emotionally or financially. Therefore, they connected with consumers' feelings of love and loss through its #MasterpieceofLove short film series.

influencer marketing examples: Deciding on the right influencer

It's important for a brand to partner with one that has a personal connection or passion for a cause. This is to ensure the partnership is authentic, driving a deeper community engagement.

Be especially diligent in providing and requiring clear disclosure

Influencer marketing is no longer just about product placement. Out of all the products and services those marketers promote, financial brands' values are rooted in personal life experiences. Uniquely positioned to drive personal stories around products, Influencers are powerful. Hence, theres typically no clear product placement occurring in a post about a financial brand, so marketers must disclose one influencer's paid post.

Influencer Marketing 2018: Influencer Marketing Growth

weisian — Sun, 07 Oct 2018 15:51:56 +0000

Influencer marketing growth

Influencer marketing 2018: influencer marketing trends 2018 is essential for influencer marketing growth. Influencer marketing has expanded exponentially over the past several years. Here is a look at what influencer marketing 2018 will likely hold.

Budgets for Influencer Marketing 2018 will increase

Influencers can also sway audiences during the consideration phase. They can be useful again, during the purchase/decision phase. By leveraging influencer content for retargeting ads, and incorporating affiliate/promo codes. Marketers are starting to set aside a larger proportion of their budget to carry out these impactful engagements. Many brands also have been confining "influencer" budgets to test budgets to try out and assess the effectiveness of this channel.

Tracking and measuring campaigns is important

With increased spending, marketers need to find more scalable ways to track and measure their influencer marketing campaigns.

Importance of fostering long-term relationships

The relationship between brands and influencers will evolve the most in influencer marketing 2018. One where there is mutual respect and trust between the brand and influencer. Compared to the past one-directional traditional influencer programs, a quick, one-off campaign is long gone.

A more efficient influencer marketing marketplace

Today, it’s hard to find up-and-coming influencers. Also, it’s particularly cumbersome to work with 25 micro-influencers than with one large influencer. But marketers are coming to realize that micro-influencers can create incredible content, and drive significantly stronger engagement. Therefore, the upshot for 2018 is the marketers’ growing acceptance of micro-influencers. Also, the emergence of technology platforms that create efficiencies in working with a large set of influencers. Hence, we can anticipate the industry to shift into a more effective marketplace. Consequently, making it easier for new brands to engage in influencer marketing.

How to Set the Right Social Media Influencer Rates

weisian — Sun, 07 Oct 2018 16:06:40 +0000

Setting the right rate

What's the right Instagram influencer pricing? What's social media influencer rates or instagram influencer rates? With an industry made up of hundreds of thousands of different influencers -- each with his or her individual following, interests and platforms. Hence, one of the trickiest areas of the is to determine the pricing for influencer marketing campaigns with individuals.

Current market Social media influencer rates

The industry has no uniform pricing standards, so those prices can vary widely for a long list of reasons.

Quality of content and photography
Social reach across all platforms: How many followers does the influencer have?
Total engagement (likes, comments, etc.) does the influencer receive?
Does the content overlap across platforms?
How long is the influencer being given to create the content?
Exclusivity partnership rights
Can the brand reuse the content for its own use

Generally, the more that brands ask of influencers- the higher the cost.

Bundle pricing: Instagram influencer pricing

Bundle pricing involves paying for a grouping of posts, typically across different social platforms, in one package. This tends to be the more cost-effective option. Bundle pricing is particularly dependent on the tier of influencers involved. This pricing method is extremely effective in a few different circumstances.

Already paying a considerable amount for the influencer to create content.
Works well for brands that have had prior success across various platforms, and want to maximize the impact of a campaign.

Finally, this pricing model is perfect for brands and marketers looking for a more holistic approach to influencer marketing. Hence, on a campaign that will stand the test of time and reach a variety of different audiences is useful.

Single partnership price: instagram influencer rates

This means pricing by post,where is typically more expensive per post than bundled content pricing. This pricing model is more like a project-based partnership than a full comprehensive campaign. An influencer may do just one piece of content across one or more social platforms, and the client-brand will pay for it.

Influencer Marketing Platform

The most common platform for influencer marketing is Instagram. Pricing for a single Instagram post is often calculated by the formula of $100 for every 10,000 followers. However, most collaborations between influencers and brands span multiple platforms. Influencers are already creating content for at least one platform, so it makes sense to translate that content to additional platforms for a bigger reach.

Expect the unexpected costs

There are a few additional costs to think about when negotiating the right price. It’s important to remember that pricing for collaborations is still a relatively new concept. In any case, negotiations are almost always present at the start of any brand and influencer collaboration.

Understand the full scope of what you’re paying for

At the very least, the cost of most campaigns includes the production of content, the distribution and tailoring according to your needs. These factors can all impact the total cost. The number of hours going into a collaboration is another consideration for influencers. For example, if the post requires time away from their daily lives, and travel, the cost may rise. When negotiating with an influencer, remember that these outside factors must be taken into consideration. Always set a specific budget dedicated to influencer marketing.

Micro-Influencers Instagram are Important

weisian — Sun, 07 Oct 2018 16:21:31 +0000

Micro-influencers definition

Micro influencers instagram are gaining traction and how to become a micro influencer is a hot topic. Micro-influencers definition has varied forms, usually it's about the number of followers/engagements. Using micro-influencers with smaller, more targeted audiences can provide a great ROI, especially for brands with smaller budgets.

1. Low-cost way to try Influencer Marketing

The prices some influencers charge per post can vary greatly -- from a few hundred dollars to six figures. There are plenty of micro-influencers that you can secure posts from that charge anywhere from $100 to $250 per post or lower. For a couple thousand dollars you can secure several posts from influencers that are highly engaged with your ideal audience. Influencer marketing won’t work for every business, hence micro-influencers is a good start.

2. Place your offer right in front of your target

While an influencer with 5 million followers appear to have a large following, there is no guarantee their followers all share the same interest. You would be much better off identifying several influencers that post content about your product/service category. It's then obvious that their following has a genuine interest in the product you offer. The content these influencers post will receive much more engagement than it would receive by a mega influencer.

3. Higher engagement rates at a fraction

Micro-influencers tend to have a much more genuine following -- people who are truly interested in their content. They are followed because they post value. The people liking and commenting on their content are doing so because they appreciate the posts. This engagement can be much more valuable.

4. Instant trust and credibility

When an influencer introduces your product or service, their followers trust their recommendation. After all, they are following them because they value their opinion and trust what they have to say. Using micro-influencers allows you to eliminate the trust barrier when using more traditional marketing. Micro-influencers have loyal followings with an established relationship. A recommendation from them gives your brand a stamp of approval.

5. They know how to effectively deliver your brand’s message to their audience.

Larger influencers have such a diverse following, it’s often very difficult to create content that appeals to the entire audience. Micro-influencers have smaller, niche-focused audiences, which allows them to really understand what makes their followers tick. When it comes to creating content, knowing their audience allows micro-influencers to post in an organic way, making it feel less commercial.

Influencer marketing steps

weisian — Sun, 14 Oct 2018 05:13:26 +0000

Influencer Marketing 2018

Develop your influencer marketing strategy with our influencer marketing steps for top influencer marketing platform Instagram. A relationship and content-focused approach to influencer marketing makes it a dynamic, responsive and proactive asset that grows in momentum and value over time.

Developing relationships with content

In a marketing context, to able to influence, you need to first develop relationships. Influencer marketing involves a form of partnership. Usually a transaction of money for the creation of post and caption, but thats not what wins consumers hearts and minds.

Co-relation of content making

Companies that approach influencer marketing with relationships in mind, will use co-creation of content to build those relationships. Therefore, the stronger the relationships, better content and more active influencer involvement in collaboration and promotion. That means allocating time to understand influencers and extent content and social media plans to friendships.

Type of Influence

The most noteworthy is that influence is not limited to one type of person and brands. Anyone can greatly benefit if they expand their view to include a mix of influencers. Beyond influencers are the media, customers, potential customers and other stakeholders.

Co-creation partnership

Without content there is no communication and no influence. A brand collaboration with influencers require both to invest something meaningful into the project and that often brings inspirations. Results will be amazing if a brand is able to inspire a group of influencers to partner up. Due to the high value content and promotion of it, the success is highly guaranteed. Hence, brands need to find a way to make influencers care about the content and the project’s success.

In conclusion, if they don’t care, they won’t share.

Drive measurable business goals:

Benchmarks and goals are essential for any marketing program, hence, the same goes for influencer marketing strategy. We compare influencer collaborations to measurable influencer marketing steps ROI. Mapping influencer marketing strategy to business goals is especially important with influencer marketing because the value extends beyond marketing to other areas.

Influencer marketing: How to pay instagram influencers

weisian — Sun, 14 Oct 2018 05:37:28 +0000

Influencer Marketing 2018:

How to pay instagram influencers for influencer marketing? Instagram influencers are highly popular as the heat is on for influencer marketing. How do we separate good influencers from the bad? This is important as 48% of marketers are still experimenting with incorporating influencers into their marketing. Hence this shows that the trust in influencer marketing is lacking.

How to work with Instagram Influencers?

Create a great experience

To stand out in a sea of requests, aim to create a great experience for every influencer you work with.

Relate and understand influencer’s schedules

Chances are, most experts you want to work with have a full-time job, and receive co-create requests constantly. Be understanding a provide adequate turn-around times.

Personalize your influencer marketing strategy

If you don’t take the time to get to know insights about your influencers, don’t expect them to take the time to respond.

Always be authentic and transparent

It’s essential that you are always up-front and honest with the influencers you collaborate with. This is important for your audience too. Do not hide and try to hard sell them!

Don't be shy: Increase exposure

Individual influencers with different objectives but increase exposure for both is a win-win situation for everyone.

How to find influencers?

Don’t rely on just one source. Utilize multiple platforms and tools to find the right fit.

Determining the right Instagram Influencer

Appealing to the right audience

Success in co-creating content with influencers is that they are actually influential to your target audience.

Mix your influencer types

Instead of just focusing on the ever popular brandividual, include internal experts, micro-influencers and customers in your influencer marketing mix. Look for influencer alignment Most importantly, focus on identifying influencers whose message aligns with your brand. You do not want to partner up with an influencer that does beauty but you are a food brand.

Therefore...

In conclusion, these tips is useful no matter if you’re just exploring influencer marketing or have seen some success already!

Evolution of Influencer Marketing today

weisian — Sun, 14 Oct 2018 06:04:39 +0000

Influencer Marketing 2018:

Influencer marketing 2018: the evolution of influencer marketing today with the hottest influencer marketing news. Influencer marketing today has grown so fast! The most noteworthy is the increasing focus on long term influencer relationships, inspiring better engagement and quality.

What do consumers want?

It is important to understand that customers don’t move linearly through decisions anymore. To connect with customers in a meaningful way, its important to identify, qualify and develop relationships. Thus, collaborate, co-create and instigate advocacy.

More digitized business

Companies are prioritizing investments in both customer and employee experience, opening many doors for innovation in the humanization of technology. The more human marketing becomes, the more digital transformation is humanized.

Goals of Influencer Marketing

67% of marketers want to drive lead generation through the use of influencer marketing. Beyond improving brand advocacy, awareness, majority of marketers are also focused on improving leads and sales conversion (74%).

Influencer marketing growth

43% of marketers are experimenting with influencer marketing. It is still early for influencer marketing for many companies. As brands mature their approach, skills and relationships with influencers, ongoing influencer marketing programs will increase.

Impact of influencer Marketing

80% of marketers rate content marketing as most impacted by influencer marketing. There’s simply no better match than content collaboration for creating measurable, impactful business outcomes. I

Integrated strategy for Influencer Marketing

57% of marketers say influencer marketing will be integrated in all marketing activities in the next 3 years. Therefore, 30% of marketers say Influencer marketing will become a primary area of digital marketing investment in the next 3 years.

Building relationships with influencers

Such relationships delivers mutual value for brands and influencers. Hence, successful marketers at major brands do not agree with a transactional approach to influencer relationships. Brands should focus on a long-term approach rooted in a two-way dialogue. Always communicate for valuable feedback and gain a deeper understanding about what matters. This credibility and trust with an influencer is certainly the key to ongoing success.

Influencer Marketing 2018: Advertising using Social Media

weisian — Sun, 14 Oct 2018 06:22:02 +0000

What is social media advertising?

Influencer Marketing 2018: Conquer advertising using social media with our 4 social media advertising tips. You can learn from influencers who built their personal brands on Instagram from scratch on their own. These are the people who understand their core audience needs and content proclivities. As a result, their ability to meet those needs and proclivities shape their success.

Here’s 4 ways to do social media sponsored posts.

Multi-Dimensional Hustler

Include all the parts of your brand that make it appealing to your target audience. Ranging from background story about you, to inspirational content, to works-in-progress. Show your audience how multi-dimensional you are, while keeping your style. Some ways you can consider:

Invest in Youtube videos.

While you may rely heavily on Instagram Stories, investing in produced video to tell your story in a more polished manner may be good. Make sure you are complimenting more “raw” video formats like Instagram Stories with produced video around major launches.

Don’t oversell and leverage off-social content on Instagram

While you promote partnerships, there is no need to flood your feed with obviously sales content. Make sure your influencer partners are creating content that matches what their audience expects, to avoid negative or lackluster reactions to branded content.

The Storyteller

You can opt to tell great stories, even posts with an advertising product can include a long caption that tells an involved story.

Get raw.

Some of the most successful Instagram posts are incredibly vulnerable. Incorporate some of this rawness in your own brand strategy.

Mix words and pictures.

This one relates back to the previous point: BE MULTIDIMENSIONAL. Make sure you’re inspiring your audience with words and telling them a story with pictures.

Everyone is an Influencer

Repurpose content from your target audience.

This content doesn’t have to mention your brand, but it should represent the ethos and persona your brand is focused on. Always ask permission, of course.

Be your own audience

It is important to always post what your audience wants to see. So think from your audience's perspective. Thus, increasing your engagement and reach!

Share Your Activism

Don’t preach all the time.

While the posts above certainly make it seem like it, mix up your more serious, activism-minded posts with simple posts that appeal to your audience’s sense of beauty and wonder.

Consistency is key.

If you have a conversation that you want to lead, don’t dilute it. Double down on that campaign and/or strategy, and make sure your visual content and messaging is consistent.

The Complete Guide to Influencer Marketing 2018

weisian — Sun, 14 Oct 2018 06:47:03 +0000

Influencer Marketing 2018

Develop your social media influencer strategy for Influencer Marketing 2018 with Influencer Marketing strategy of ours.

What is Influencer Marketing 2018?

Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. These people, know as “social media influencers,” have dedicated and engaged followings.

What is a social media influencer?

A social media influencer is someone who wields that influence through social media. The right influencer is someone who can reach your target audience, build trust, and drive engagement. They will create original, engaging content that is in line with their own brand. Therefore, it’s critical to work only with social media influencers whose creative vision aligns with your own.

How to find the right social media influencer for your brand

Before reaching out to a potential social media influencer, you’ll need to consider the three Rs of influence:

Relevance: The influencer is sharing content and has an audience relevant to your business and industry.
Reach: The number of people you could potentially reach through the influencer’s follower base will bring value to your business.
Resonance: The potential level of engagement the influencer can create with an audience that’s relevant to your brand. Bigger isn’t always better. A huge follower count is meaningless if those followers aren’t interested in your business’ offerings. And a smaller follower count can be very powerful if it’s a niche area and the potential influencer has a dedicated and engaged following.

Know who you’re trying to influence

Your influencer campaign can’t be all things to all people. An effective strategy requires you to speak to the right people using the right tools (and, in this case, the right influencers). The first step is to define who your audience will be for this specific campaign. Developing audience personas is a great way to make sure you understand who you’re trying to reach. Once you’ve done that, create a matching set of influencer personas. This will help you understand the qualities you’re looking for in your influencer partners.

Look for engagement and trust with the right audience

For marketers, the key is trust. Your audience must trust and respect the opinion of the influencers you partner with. Without the trust component, any results will be superficial and you’ll struggle to see a tangible business impact from your efforts. How do you tell if your potential influencer is trusted? Engagement. That means plenty of views, likes, comments, and shares—all from the precise follower segments you’re trying to reach. A good engagement rate also means a loyal following, rather than an inflated follower count bolstered by bots and fraud accounts.

Go for a consistent look, feel, tone, and values

Besides finding a fit for your influencer marketing strategy, find someone who’s producing content with a look and feel that complements your own. And the tone must also be appropriate for the way you want to present your brand to potential customers. This will ensure things don’t feel disjointed in either party’s social media posts for influencer marketing 2018.

How to approach a potential influencer

Once you’ve identified the influencers you’d like to work with, it’s time to reach out. Here are some key ways to increase your chances of bringing your most coveted influencers on board.

Show you’ve done your research

In-demand influencers get lots of offers. When you first approach an influencer, show that you understand what their channels are about, who their audience is, and how the partnership could benefit both parties.

Reach out privately, and personally

A direct message is a great place to start. If you can find an email address, try that too. But don’t send a mass email or generic DM. It may take a little longer to write a personal message to each influencer, but it will show you’re serious about a potential partnership and increase your chances of striking a deal.

Have a compensation plan (and budget) in mind

Influencers with extensive reach rightly expect to be paid for their work. Free product might get you some reviews from those who are just starting out, but a serious influencer campaign requires a budget. Think about what kind of payment structure makes the most sense for your goals, but be willing to consider the influencer’s needs, too. For example, an affiliate or commission structure might be an option instead of a flat fee, or to reduce the flat fee. Remember that micro-influencers will have more flexible payment terms.

Influencer marketing tips

Be willing to give up some creative control

A social media influencer who has worked hard to build a following will not accept a deal that makes their own personal brand seem inconsistent. When developing your influencer marketing strategy, note that influencers are content creation experts. You will get the best value from their work by allowing them to showcase those skills.

Measure results for your influencer marketing strategy

When you launch your influencer campaign, it can be tempting to focus on vanity metrics like likes and comments. If your influencer has a much larger following than your own, you might feel a little dazzled by the sheer number of likes that can rack up.

Tips for Influencer Marketing: Do's and Don'ts

weisian — Sun, 14 Oct 2018 06:59:39 +0000

How to do Influencer Marketing 2018

Influencer marketing 2018 including tips for influencers or tips for influencer marketing is important for a quick way to gain exposure. But before you rush to plan your next influencer marketing strategy for the next campaign, this influencer marketing do's and dont's tip is worth a read.

The DO'S

1. Find the Right Influencers

The key to a successful influencer marketing campaign is to find the right influencer for your brand. Simply relying on someone with a big following to push your brand, product or service can be highly inefficient.

Finding the right influencer

An active user - You want someone that's active on their social media networks, email or blog.
A user who knows what they're doing - Pay attention to what's being posted. Are they getting all the action on cute cat pictures but none on other messages? If so, pass. Also pay attention to if the person or brand is using the correct format for the network (tagging handles correctly etc.)
An engaged following - There's no point to an influencer if their posts don't generate actions. You wouldn't pay for an ad in a magazine no one reads right?
A following that aligns with your target consumer - Influencer marketing won't work unless your influencer's audience is a match to your target consumer. Have a clear buyer persona in mind when looking at the influencer's followers.
Content that aligns with your brand's image/message/aesthetic - On brand, on target.

2. Have A Plan/Strategy

When working with influencers always have a plan or strategy in place. This can range from a super-simple campaign where they post about you, or something more integrated, like an account takeover or demonstration. Also, remember to be clear with your instructions, including what deliverables will be required from the influencer. For example, let's say you want to drive traffic to a landing page - you'd need to include specific directions to add your URL to an Instagram Story about your product, or direct your influencer if you need them to use specific hashtags.

3. Repurpose Influencer Content

One of the best parts of working with influencer marketing 2018 is the beautiful content they leave you with. Make sure you re-purpose content your influencer posts or creates for you (tips for influencer marketing)

Why repurpose influencer content?

Eases creation - Repurposing can be easier than creating new content.
You know it works - If you had a successful influencer marketing campaign, then you know the content that was created worked to attract your key audience. You can concentrate on optimizing other parts of your new, re-purposed campaign. Which leads me to...
You know who responded to it - You can tailor your campaigns more specifically towards different segments of your audience.

The DON'TS

1. Don't Take Complete Content Control

You're reaching out to the influencer for a reason - so let them have a say in your campaign. For certain influencer marketing 2018 campaigns it's okay to have a little more control over content or messaging. Tips for influencers is that who knows the audience better than you who built it up? If you've hired an influencer because their content style caught your eye, it would be ridiculous to stop them from creating something in their vision. Simply have a conversation with the influencer about your brand guidelines, or what you expect. Include them in the creative process so both parties can get the most out of the partnership.

2. Don't Dismiss Micro Influencers

The parameters that define a micro-influencer can fluctuate depending on who you ask. I consider an individual a micro influencer when they have a following of 5,000 - 50,000 followers, but in general, someone can be considered a micro influencer if they have fewer than 100,000 followers. The reasons you shouldn't dismiss micro influencers are

Niche audience - Micro influencers tend to have more niche audiences and higher engagement rates
Greater connection - They're usually perceived as more authentic by their audiences
Availability - They may be more eager to work with brands because they're in an earlier stage of developing their presence (which could mean they're less expensive to work with as well).

3. Partner with the right influencer

Before you work with an influencer, make sure that they're the right influencer for your campaign, and be clear and realistic about the results you want to drive before you work with them. This requires a deeper understanding of what kinds of content generate what kind of engagement (for example, we notice how videos don't drive as much interaction as photos that are tagged correctly), as well as what kind of content the influencer shares, and how the audience reacts to it. Make sure you do your research and ask questions. Check out the influencer, what kind of content they typically post, what their audience is reacting to. If it falls in line with your goals, the next step is to decide what you want to get out of the campaign, or the specific partnership - beautiful content? followers? traffic to a landing page? You should also have an understanding of how the audience reacts to different types of content to understand what your business will get from the post or posts. Setting realistic goals, simplifying communication and maintaining a level of teamwork are the best ways to avoid expecting the wrong thing from influencer posts, and extracting maximum benefit from the campaign.

4. Don't Miss Out On Influencer Traffic

One of the worst influencer marketing mistakes you can make is to not capitalize on influencer content and traffic. Your account should be ready to make the most out of all the new eyes coming to check out your brand - are you giving them a reason to like your content and follow you?

Traffic - Think about your feed "overall" and what these new visitors are seeing when they check you out on social media. This means your profile view on Instagram, the quality of images you share etc. Give them a reason to follow you.
Content - Remember that influencer content can be re-purposed, generating even more traffic and filling in posting gaps for you. Even if someone isn't an "influencer" take advantage of user-generated photos. People posting about your brand can provide really great quality content for your feed. Fans also like to see their content appreciated by the brands and businesses they love - giving them more incentive to create organic content and building relationships with your followers/customers.

Influencer marketing 2018: Power of Influencer Marketing

weisian — Tue, 16 Oct 2018 09:13:41 +0000

Influencer Marketing 2018

The real power of influencer marketing comes in strong for influencer marketing 2018. Here's why influencer marketing is important. Although influencer marketing is not a new concept, it has become wildly popular recently. Influencer marketing 2018 has made its way to the forefront and companies are devoting more time and effort.

What Is Influencer Marketing 2018?

Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand's products/services through their social media accounts such as Instagram and YouTube. Influencers must be trusted figures within a niche community with a loyal following. In addition, they typically possess knowledge or experience about what they are advertising.

Power of influencer marketing

The beauty of influencer marketing is their authenticity and reliability. Businesses have a plethora to work with, allowing them to reach large target audiences. Influencers operate independently, creating their own content with the brand message. The influencer is in control of how they would like to portray it. This promotes authenticity and can help reach a specific target audience.

How much to pay for Influencer Marketing?

The monetary value of an influencer is typically calculated by the size of their social following as well as the platform they are using. On Instagram, industry experts suggest a price point of $1,000 per 100,000 followers. This price should be adjusted further depending on the reach and relevance of your influencer.

Why Influencer Marketing is Important?

Today, with the creation of the internet and the popularity of social media platforms, consumers have unlimited freedom and choice. Thus, this creates a problem for brands. As their target audience continues to spread out over various forms of media, it becomes increasingly difficult to reach them.

Influencer Marketing 2018 is the solution

As a result, marketers discovered that influencer marketing could offer a solution to the problem. It allows brands to locate and advertise directly to their target audience. Most importantly, building trust is crucial. Advertising through influencers allows brands to connect with consumers through a credible source. Hence, instead of skipping a commercial or social media ad. Consumers are trusting their purchase decisions on influencers for the right recommendations. Therefore, unlike most marketing strategies, influencer marketing requires a high level of trust between a brand and a third party.

Why Influencer Marketing 2018 is on the Rise

weisian — Tue, 16 Oct 2018 09:39:20 +0000

Influencer marketing 2018 news

What are some influencer marketing trends 2018 for influencer marketing growth when doing influencer marketing 2018? Influencer marketing is on the rise, as more and more brands recognise the power of influencer marketing. However, there’s more to influencer marketing than just paying highest following to say nice things about your brand.

Changing Process in Consumer Purchase

The first thing to recognize in this shift is that the consumer purchase process has changed. Influencer Marketing 2018: word of mouth has always been important. People have always turned to those they trust when considering purchase decisions. With internet and technology, people gain easier access to broader range of opinions.

Reason behind influencer marketing growth

Instead of waiting for the next meet up, now you can pose a question on your social media to all your followers for immediate response. Consequently, you may not have realized you want to try a new cuisine due to influence of that Insta post from your friend. As a result of you trusting their opinions, you are sold to the idea. That’s why influencer marketing has become so powerful, with the same reason.

Influencer marketing trends 2018

Influencer marketing growth is best explained with a study by Forrester in 2013. The greates influencer marketing trends 2018 is that 70% of consumers trust brand recommendations from friends, a Nielsen study from 2015 put that number at 83%, while others have indicated that up to 90% of consumers trust peer recommendations - well higher than any other source.

Influencer Marketing Today Takes an Important Twist in 2018

weisian — Tue, 16 Oct 2018 09:57:52 +0000

Influencer Marketing 2018

Some influencer marketing trends 2018 for influencer marketing 2018. Influencer marketing today has gained much attention globally. So what is it really? The two words you hear a lot among friends or your colleagues. You might know that tapping into the power of influencer marketing is good, but whats the real power of influencer marketing?

Influencer Marketing Today

Although 84 percent of marketers declared that working with an influencer was in their pipeline for 2018. But, had they known about the Facebook algorithm change, I suspect that number would have been even higher.

Influencer marketing trends 2018

Transparency Pays Off

94 percent of consumers will be loyal to a brand that is transparent. Think about that statement for a moment and what that means to your influencer marketing campaigns. Stop trying to make your relationship look like something it isn't. Don't be afraid to mark sponsored posts as such or make your influencer relationship public. Unless you're seeking out a vegetarian to comment on your delicious beef burgers, followers won't mind.

Partner with the right influencers

Find those who can get their content into their target customers' news feed and thats highly relatable. 88 percent of consumers trust online peer reviews than traditional advertising. You will be surprised that more than 40 percent of millennials are using adblockers. That is why influencer marketing today is important to reach audience, so get your influencer marketing 2018 right.

Build a positive relationship with your influencers

This encourages trust and authenticity, and allows your influencer and followers to see how genuine the relationship really is. It will also save you the trouble of looking for constant new influencers to get into bed with (so to speak).

Follower size is not Representative

In fact, size doesn't matter in influencer marketing in 2018. It's far more lucrative for your brand to tap into the targeted following of a micro-influencer than a ginormous, untargeted, disengaged mass who are only partially committed. Working with micro influencers in fact, is almost 7 times more effective than working with influencers with larger followings. And it's cheaper, too. You can use a combination of both, or simply go niche, depending on your budget.

Give Influencers More Control

One of the influencer marketing trends 2018 is to not force content. If it feels forced, it may result in the opposite of attract customers. Influencers have a better understanding than anyone of the type of content their followers want to see. And often, the most successful campaigns are the ones created by the influencer, rather than the other way around. Especially if they are already advocates of your brand.

Influencer Marketing today: Thinking less is more

If you want your influencer marketing to be more, well, influential, start thinking less is more. Drill down to real brand enthusiasts. Cultivate the relationship over time and let your influencers get creative. Not only will you be working around adblocking software and algorithms, but you'll be speaking to your audience in a true, authentic voice that keeps those pesky millennials happy.

3 Ways to Integrate Influencer Marketing Today

weisian — Sun, 21 Oct 2018 12:33:09 +0000

What about Influencer Marketing 2018:

To do influencer marketing 2018: The real influencer marketing today is complicated even with influencer marketing examples. Influencer marketing, a form of word of mouth advertising has been the most trusted form of marketing for many decades. As seen in a Nielsen study across 58 countries, 84 percent of respondents claim to put the greatest trust in recommendations from friends and family.

Social Media 2018 & Influencer Marketing Now

Social media did n0t alter the fact the power of influencer marketing. But whats the difference is the platform has created a greater marketplace to support word-of-mouth advertising. Now, we search online when we have a question, like influencer marketing examples. User reviews, influencer marketing today has advanced so much digitally.

What is Influencer Marketing Today?

Influencer marketing is the narrating your captions/videos. Thus, in attempt to spread positive words about a brand, you boost influence and cultivating trust among your followers.

1. Video Marketing

The rise of Videos content is evident in the viral growth of Youtube, Vines and other streaming platforms. The way to connect with audiences has become more intimate with live streaming, narratives and comments. Videos is the way to go, but one thing for sure is that the cost is definitely higher, but yours gains will justify it well.

2. Search Engine Optimisation

Because of the social media boom, search engine providers have tailored their algorithms to increasingly account for a site’s social reputation. By facilitating and distributing shareable content via social influencers, brands can use social engagement as another weapon in their SEO tool kits. This type of link building is safer and more organic than traditional, more aggressive strategies such as paying for sponsored links or engaging in link schemes.

3. Increase in Content Marketing

Content marketing is already a big part of many brands’ marketing strategies. Hence, content and influencer marketing naturally comes together. but it’s more concerned with engaging readers via traditional content platforms and brands’ own voices.

The Rise of Influencer Marketing

As consumers began following more blogs and using social media in early 2010s, brands began to allocate small sums of budget into influencer marketing. The term “influencer marketing” gained search recognition in 2012 as brands were starting to see the potential impact on their sales. Therefore, today, the online discussion is one that no brand can afford to ignore. It is important to note that Facebook now has 1.59 billion monthly users, and Instagram has 400 million. By 2020, social media spending is expected to reach $27.4 billion. Start yours now?

Why influencer marketing today is best for e-commerce

weisian — Sun, 21 Oct 2018 12:47:35 +0000

E-commerce and Influencer Marketing?

Influencer marketing today with influencer marketing 2018 triumphing the industry. Work your way up with our influencer marketing examples. Influencer marketing is quickly occupying e-commerce niche. here's some successful influencer marketing examples and reasons why you should start doing influencer marketing today.

Definition of influencer marketing today

An influencer is an individual or a company/brand that is actively using social media to promote themselves. People follow them for their reviews and recommendations, hence there's a degree of trust. An influencer partner and promote the business in the form of reviews. Therefore, it will not look like an advertisement, but more like a honest advice. Most importantly, it is crucial to find an influencer that fits the function of your business. One way you can do to ensure the fit is to browse through one's feed. Thus, that influencer will be closer to the audience you need. This increases the trust and chance you have to convert the followers into new buyers.

Why you need influencer marketing

A lot of brands cooperate with influencer marketing today, and it yields results. Influencer marketing 2018 is better than a common advertising since influencers just recommend your goods. You can find many successful influencer marketing examples online! Hence, you cannot ignore the fact that your competitors have already started using influencer marketing 2018.

We all love updates- Social Media is a necessity

We bet you saw that today many brands promote their product mostly in social media than on their websites. It is connected with a great popularity of social networks among people. Apart from additional interest to your product, you will increase trust if you will be live and active on social media. People usually find trust in you if you have accounts in a few social networks that are updated every day, and having fresh and relevant information that’s always available. As a result, influencers can help you make your product popular. Thanks to a large audience in social media, you just need to collaborate with the right influencer.

SEO is easier, and faster

As in the case with websites or apps, you need to optimize your search engine to make your software rank 1st in Google search. Influencer marketing can help you implement this. With the help of influencers, more inbound links and social interest will make your website ranking grow. So it is the basis of SEO.

Always track your results

You should always track your marketing campaigns. Otherwise, there is no sense in launching it. Today social networks can provide you with special tools to measure conversion rate and return on investment rates (ROI) easily. There are a few main metrics you should pay attention to, like the number of visits, activity on social media, and social feedbacks.

Exciting Influencer Marketing 2018

weisian — Sun, 21 Oct 2018 13:06:05 +0000

What is Influencer Marketing?

Exiting social media influencers 2018 for influencer marketing today in this growing influencer marketing 2018 marketplace. An Influencer is an individual who is famous and has has a large social media following. Hence, brands engage influencers to market products for a targeted audience set.

Influencers and why is Influencer Marketing today growing?

They are people who have made a huge impact on their audience. Add tremendous value to people’s lives via their area of expertise. This value can emerge from spheres ranging from spirituality to business.

Influencer Marketing 2018

‘Influencer Marketing’ is coined exclusively when marketing is implemented on digital mediums. Influencer Marketing today possess tremendous potential. Marketers should consider this social media influencers 2018 capability to be very critical and absorb it at the earliest.

Types of social media influencers 2018:

Celebrities that has millions of followers. They usually cost a bomb, and do not connect personally with their followers. But they have huge reach, but low engagement. Content creators that create text which deeply relates and connects with their fans are popular influencers. They are unusual in their content, maintaining their unique styles throughout. They are usually in a niche, where they are awesome in what they do. Micro Influencers usually start their Social Media journey from scratch. They influence their followers on a personal level as their followers grow along with the account. These micro-influencers usually have a niche, where the followers follow them for the same reason. They have high engagement, at a lower cost. Now, anybody can become famous and amass following. Influencers are spread out in diverse subjects. This is excellent for Influencer marketers because they can incorporate marketing campaigns for a range of products.

What makes Influencer Marketing today so exciting?

Influencer marketing has visibly added a new potential into the world of digital commerce. social media influencers 2018 has gained a traction so huge that it's hard to ignore. Marketers and influencers today both are eager to apply new and functional capabilities to future marketing campaigns.

Influencer Marketing today and in the future

Hence, the combination of a stylish and new marketing platform is important for influencer marketing today. Social media influencers 2018 coupled with the need to absorb a key method in marketing strategy has generated a lot of excitement within the marketer community. Learning something new and applying it quickly may be stressful, so here are a few tools to make the marketer’s life easy.

Why did your influencer marketing strategy fail?

weisian — Sat, 27 Oct 2018 14:39:04 +0000

Promoting your Brand

Wondering what kind of influencer marketing strategy is good for influencer marketing 2018? We will be sharing some influencer marketing examples for you to try promoting your brand through influencers. Get disappointed no more if you are a beginner at influencer marketing 2018.

Influencer Marketing 2018: Three highly common mistakes brands make

Wrong Choice of Influencers

Since Influencers play a big part in an Influencer Marketing Strategy, hence this is arguably the biggest, and most common mistake a brand could ever make. For example, some brands think that a mega influencer has huge influencer, but do not research on that influencer. Hence, when such partnership occurs, results are not apparent. As there is no significant impact on the brand's target audience, such focus yields large reach but low engagement. Do not worry, we have a solution for you. As mentioned in the text, research is extremely important. Find out what your audience like, age groups, what kind of niches they are looking out and where. From then on, you can filter relevant influencer/celebrities for your influencer marketing strategy.

Trust that Influencers know their audience best

Brands often invest a lot of resources in their marketing campaigns. Hence, they want it to be worth the money. Hence, to make sure that message is communicated accurately, drafts are often present on what and how to say things. One big mistake is if you try too hard to control an influencer’s creativity, you will end up destroying your campaign. Consequently, prevent you from forming a genuine bond with the influencer. In fact, a survey conducted by Crowdtap found that 58% of influencers favor projects that give them creative freedom. Hence, the best way to avoid such issue is to communicate and work closely with the influencers. Trust what they say and involve them in discussing content and campaign execution. This co-creation process balances the need to communicate marketing message on a good skill with certain control.

Over/Under-pay Influencers

What is the actual rate for influencer marketing 2018? The Crowdtap survey also found that 68% of influencers are willing to work with brands more than once with competitive compensation. Before your next influencer marketing campaign, evaluate your current compensation plan. Are you appropriately incentivizing influencers? If you can’t offer monetary compensation, you may have a hard time finding influencers who will partner with you. If you have tight budget, you can focus on micro-influencers who are more likely to accept freebies and discounts in exchange for a partnership. You can also compensate influencers with products, services, or experiences they will value. But such compensation may earn you a short 10s story feature than a post. Conclusion Now you know three of the most common reasons why brands fail with influencer marketing, and how to avoid making the same mistakes. Using the examples and tips above, your brand is now ready to launch a successful marketing campaign with influencers.

5 Predictions On The Future Of Influencer Marketing

weisian — Sat, 27 Oct 2018 16:23:44 +0000

Influencer Marketing is the 'thing' now.

You have probably read many influencer marketing examples about influencer marketing 2018. Immense influencer marketing growth is bigger than you can image and it's no surprise why.

What is Influencer Marketing 2018?

Influencer marketing is the process of leveraging an existing social media influencer—someone who carries a strong reputation with a large number of people in a given niche—by having them endorse your brand, support your content, or co-create content with you and your brand. Here are 5 points you can anticipate beyond influencer marketing 2018.

Influencer cliques and groups.

Influencer marketing is a collective “rising tide” that affects all brands revolving around an influencer clique. The emergence of more influencer “cliques” or groups of people tightly connected with one another, affects how influencers are seen, and how their followers interact.

Greater demand for authenticity

The entire field of content marketing evolved from a consumer demand for authenticity. Target audiences sick of seeing traditional advertisements, meant only to sell. Influencers used to be trustworthy... but now that they’re being more heavily commissioned by branded content. Consequently, trust factor could fade. In response, consumers may start demanding more authenticity from the influencers they follow, watching carefully for signs of sincerity and accuracy.

Bigger barriers to entry

Part of the motivation here is due to the sheer demand for influencers. Marketers everywhere are flocking to influencer marketing, and more individual personal brands are striving to become influencers. This surge in content production and social media activity, thus result in fiercer competition.

Transparency and regulatory control

Relationships regarding partnership disclosure is important. In other words, undisclosed partnerships and sponsorship agreements are a no no. Thus, increasing concerns about lack of transparency will drive industry leaders to be more public about their relationships and intentions. This may keep consumer's trust high again.

Integrated functionality in platforms.

With social media platforms noticing the importance and potential of influencer marketing, platform-based innovations are appearing. They can make influencer marketing and outreach more convenient/ profitable. For example, advanced communication options for popular users like reposting functions, the offical account tick to recognise engagement and popularity.

Four Considerations for Effective Influencer Marketing Campaigns

weisian — Sat, 27 Oct 2018 16:27:50 +0000

Social Media as key communicating channel

We will be giving you a direction for influencer marketing strategy with unique influencer marketing examples for influencer marketing 2018 and beyond... 75% of surveyed brands use influencer marketing and nearly half are planning to increase budgets in the next year. Hence, influencer marketing has demonstrated staying power as it has matured evolved. The power to build credibility and drive engagement is important and critical to a brand’s overall influencer marketing strategy. Here's a guide on what you should do for a successful influencer marketing strategy.

Influencer marketing 2018

1. Map out your plans and goals

Successful influencer marketing 2018 strategy start with clearly defined goals. For example, to increase brand awareness of sales? Influencer marketing can reach target consumers if you set your influencer marketing strategy right. Setting realistic KPIs in advance steers your influencer marketing 2018 campaign in the right direction, and achieve your desired goal(s).

2. Understand your target audience

Knowing the social media preferences of your target audience to optimize your efforts on the channels is critical. First, ensure your influencer marketing messages are aligned with channels that reflect the advertiser’s brand message. Hence, the same for selecting the right influencers to represent you. For example, by choosing influencers tightly aligned with your target audience, the campaign is guaranteed engagement.

3. Focus on not just the numbers, but engagement

It’s vital to focus on follower engagement and not just on followers count. Engagement have the biggest impact on meeting or exceeding KPIs. Hence, its important to make use of the Influencer's online personality and power through Influencer Marketing to make a big impact on your branded content. This attracts consumers, and this is really the beauty of influencer marketing.

4. Analyse your project and measure KPIs

Measuring your KPIs in your own unique way is important. This analyses allow you to understand if your influencer marketing strategy for influencer marketing 2018 is working. Therefore, upon getting the results, you can plan to expand the reach and impact of your campaign. Most of the analyses can be done with analytics program or organic first hand data. For example, reach level such as likes, comments and shares are basic. You can obtain them directly from Instagram. Instagram also provides other basic measurements for you to gauge your progress.

How much to pay for an influencer?

weisian — Sat, 27 Oct 2018 16:30:47 +0000

Influencer marketing 2018

Interested to learn about Instagram influencer pricing or general influencer marketing pricing? They are called influencer rate card where the price is dependent on their reach and audience size. Influencer marketing is growing in popularity, but is getting more complicated every day. One of the more difficult areas to navigate is how to pay influencers.

Influencer Marketing Pricing

There are no specific figures, yet requires both parties to discuss and come to consensus. You will be discussing deliverables like number of posts, usage rights and more are being in great details during meetings. Therefore, keep in mind that influencers are highly valued for their trustworthiness and the content they produce.

Defining Influencer Rate Cards

There are two elements that define influencer compensation. Firstly, you are not only paying for endorsement, you are paying for content.

Define the value exchange

It's important to set the correct price, with the right budget. Brands need to see how they can provide value to their influencers and nurture a long partnership. Examples like creating value for audience such as exclusive or early access to product, experiences. Hence, try to identify what is that extra value that you can deliver to influencers.

Brand Affinity

At the same time, brand affinity also impacts exclusivity agreements. Hence, if possible, partner with influencers who already have an interest in the brand. So there the content produced will be more authentic. This is when choosing the right influencer becomes so important: if the influencer has a genuine affinity with the brand, they will be open to explore long-term projects and exclusivity could be negotiated. Establish Objectives and Scope of Influencer Marketing It's essential to understand the objectives to establish deliverables. Keep in mind that long-term relationships are more cost-effective and allow the influencer to become a real advocate. A multi-platform partnership will be more authentic and will result in better content. As one-off posts are less credible and influencers don't want to compromise their reputation.

Influencer Marketing Pricing Methods

Instagram influencer pricing

Compare all the content produced by the influencers at the end of the campaign, and reward the influencers with the best engagement or content. This performance model that incentivise an influencer for their effort goes beyond the monetary offered. Hence, in the long run, result in better content for the brand.

Considerations for Influencer Marketing 2018

weisian — Sat, 27 Oct 2018 16:38:19 +0000

Advancements of Influencer Marketing

Develop your nfluencer marketing strategy with our influencer marketing examples for influencer marketing 2018. Firstly, Influencer marketing strategy: Easy influencer marketing examples for your influencer marketing 2018. The internet has made the world a smaller place and social media is played a great part in supporting conversations. Influencer marketing is the new trend.

Traditional marketing no more?

Influencer marketing 2018

The secret is influencers. In recent years, influencer marketing has undergone large expansion and is redefining marketing. People are building careers on these social media platforms.

Power of Influencer marketing

They are successful because they are natural. Many influencer build their name through sharing their personal experiences. It’s as though building a friendship, establishing a credible and reliable image with their audience. This fact alone attracts marketers for their influencer marketing campaigns.

Building a successful influencer marketing campaign

Know your audience

This is important. You are planning a campaign for someone, so find out who are your target consumer audience. This makes it easier for you to find the right influencer too! Influencer usually have a group of loyal audience with various age ranges. Know your audience and their preferences!

Where are they?

Numbers is not everything

You need to find an influencer with an engaged audience. Pick them by relevance and engagement, therefore choosing one with million subscribers does not guarantee a successful campaign.

Know your budget well

Once you have a target, you can start looking for influencers within the figure. Consider relevance and engagement rates. This includes influencers that involve their audiences in their content. Do not forget the role of an influencer. They are supposed to entice their viewers with entertainment and “useful” content. Viewers who feel valued will continue to follow that influencer. And you, as a brand will be able to hook into that trust. A strong review from an influencer could be the publicity and credibility boost a product needs to get to the next level.

Does the Influencer suit your brand image?

Why micro-influencer marketing should not be ignored

weisian — Sat, 27 Oct 2018 16:40:54 +0000

Micro-influencer coming in big

Micro influencers 2018 like micro influencers instagram are the topic of the town. The micro-influencers definition has been generalised to high engagement, low followers count. With the global explosion of social media over the last five years, the topic of social media influencers is the hottest topic. With millions of followers for so many accounts, that really shows how much we love social media. Micro-influencer campaign is the new thing. Hence, let’s talk micro-influencer marketing.

Does numbers amount to influence?

But do high follower counts really result in greater influence? Are these influencers/celebrities really the most influential? Mega doesn’t guarantee success. Do not forget that influencer marketing is an organic process. Working with celebrities just isn’t the best option for the majority of influencer marketing campaigns. If you are one well-established brand looking for mass appeal, sure.

What about those looking for awareness?

This time, you will need a trusted and influential member to reach into your consumer's circle. That’s when you turn to micro-influencers – people with smaller, more loyal followings who have significant clout within their respective communities.

Bang for your buck

Influencer marketing is not cheap if you plan on working with on mega influencer. Think about this way, for the same amount of money, you can either activate several micro-influencers within your chosen verticals and get in front of roughly five million combined followers or amount the same to one that will give you the minimum?

Sharing Brand Affinity

If you want to engage with a loyal audience, go with an influencer that genuinely loves your brand. That being said, it brings us to the next point, better engagement and reach. The simple assumption is that more followers means more engagement, right? Markerly has data that shows otherwise. According to a recent study on Instagram engagement, as follower totals go up, rate of engagement actually decreases. Influencers with 1K-10K followers have a like rate of 4%, compared to 1.6% for those with 10M+ followers. Comment rates also decline significantly, as those in the 10K-100K range are four times more likely to get a comment than those in the 10M+ range. As you decrease followers, you gain engagement but lose reach. Conversely as you increase followers you gain reach but lose engagement. The sweet spot for influencers is in the 10K-100K follower range. This provides you with a broad reach but also a solid amount of engagement. Identifying your key micro-influencers will drive visibility and engagement. As a brand, you want to engage with people that are really passionate about your products. This will bring higher brand loyalty and conversion.

Making Influencer Marketing Strategy and Millennials Work Together

weisian — Sat, 03 Nov 2018 09:33:55 +0000

Millennial advertising

Master millennial advertising with important influencer marketing examples for your influencer marketing strategy.

Rise of influencers

The rise on social media platforms has resulted in marketers collaborating with them to target millennials. You’ve likely heard of them before. But if not, they are the generation of people born between 1980 and 2000.

Who are the Millennials?

In general, millennials are a group of people who were taught to reason and question. This particular generation has seen the growth of technology and is highly comfortable with it. These people are the first ones to use the internet as well as cell phones and innovations such as Kindles and iPads. And they have the highest spending power too. A study by Millennial Marketing found that 25% of the total US population is comprised of millennials. They also make up 21% of consumer discretionary purchases, which equates to a direct buying power of about a trillion dollars.

Traditional advertising

Traditional advertising simply does not work on this kind of audience. They find it pushy, spammy, or intrusive. Naturally, those “brilliantly created ads” by marketing geniuses are facing the wrath of ad blockers. There are now 615 million devices that use adblock. This makes influencing purchases a tricky job when it comes to targeting millennials.

Why Influencer Marketing is important with Millennials?

That’s exactly why influencer marketing and millennials have become so synonymous with the digital marketing industry recently. Being real people and being knowledgeable in their fields, influencers know how to appeal to this age group, and compel them to make a purchase decision. Below are five ways that will help your brand target millennials effectively using influencer marketing.

#1. Create A Message through influencers that Millennials Can Relate To

Does your brand stand for a social cause? Does it believe in eco-friendliness, or makes a charitable donation every time a purchase is made? The previously-cited Millennial Marketing study revealed that they want to buy from brands that are concerned about a good cause. The good news is that this is one of the many things that millennials and influencers have in common. This is perhaps because many influencers are millennials themselves. Like we mentioned earlier, millennials belong to that section of society who are extremely well-informed. Winning them over to your brand is certainly not going to be easy. However, because most of them believe in social causes, you need to work on messaging that they can relate to. Whatever be the cause, you should share this with millennials so that they are genuinely interested in following your brand. Collaborating with influencers who stand for such causes can greatly help you win over millennials and gain their trust. Influences are loved by their audiences because of their credibility and authentic content. Hence, the audience consider their opinion when it comes to making a purchase.

#2. Be present on Instagram Stories

When Instagram Stories was launched, it wasn’t expected that it would become a big hit globally. However, in one year, Instagram Stories saw 200 million people using it every month. People love this feature and it has become a very successful method for brands to promote their products. With endless creative possibilities, Instagram Stories have become an opportunity for influencer marketers to target millennials.

#3. Use Rewards And Incentives

Providing incentives and branded rewards can help you drive conversions among millennials and influencer marketing is the perfect channel to promote them. These offers can seem like VIP treatment to them. By partnering with influencers to promote your brand with special discount codes, you can effectively target millennials. When you use this approach, the millennials you’re targeting are not just receiving rewards but receiving them from their favorite influencers. That certainly creates a better impact on their brand loyalty and on your conversion rates.

#4. Encourage User-Generated Content (UGC)

According to an Olapic study, 56% of consumers would be more interested in buying a product that they have seen in a positive or relatable photo posted by another consumer. User-generated content has become a major tool for brands in marketing their products. If your brand is not utilizing it, you’re missing out on considerable opportunities of winning over millennials. A study by CrowdTap showed that millennials spend 30% of that time looking at user-generated content. So user-generated content should be a vital part of your attempt to target millennials and influencers can play an important role in this. The right influencers can urge their audience to create content featuring your products. And in the process, you will be able to reach other millennials who are following these users.

Conclusion

Remember, millennials are the ones who have the highest purchasing power. So being able to influence their purchases will be great for your business.Hence, brands need to shift from traditional advertising methods to influencer marketing as millennials live on the internet.

Why you need influencer marketing strategy to target millennials

weisian — Sat, 03 Nov 2018 09:25:45 +0000

Social Media and millennial advertising

Millennial advertising with important influencer marketing examples for your influencer marketing strategy. Social media and the internet has shaped the lives of millennials across the world. The internet and social media have been apart of many of their lives since they were small children and it has impacted how they do everything from making friends to making purchasing decisions. If you want to compete with your millennial marketing strategy, using influencers is crucial to your continued success.

Who Do Millennials Trust?

In 2014, when asked on a survey by The McCarthy Group, millennials did not trust advertising or salespeople in general. On a scale of 1-5 (1 being less trustworthy and 5 being more trustworthy), most millennials fell between 1-3 for both trust in advertising and salespeople. This does not fare well for marketers who dedicate their entire careers to reaching out to millennials and getting them interested in their products. If millennials don’t trust advertising or marketers? Then, who do they trust and how can you use that trust to connect with your influencer marketing strategy? Millennials trust their closest friends and friends on Facebook and other social media sites more than they believe advertising and salespeople. 42% of millennials categorize their friends as a 5 on the trustworthy scare (the highest number.) 38.7% of millennials feel that their social media friends are at least mildly trustworthy because most of the responses fell on a 3 on the trustworthiness scale.

Millennial Advertising

Social media has opened up a huge world for millennials. They can connect with people all across the country and the world. Millennials find peers that they relate to/are inspired by (influencers), follow them, and those influencers begin to build engaged audiences. If done correctly, you can reach the audience you want to reach without it feeling like an advertisement at all. Influencer marketing is revolutionary because it allows your brand to be the center of attention to an audience that is within your target demographic as a company.

Influencer Marketing Strategy may work

If you want to reach millennials, you need to reach them through influencers because millennials are tuning out your traditional advertisements like billboards, television ads, and even internet ads through sites like Google. You have to be smart about how you spend your marketing and advertising dollars. Instead of television ads or traditional advertising, you may want to try some influencer marketing examples.

Influencer Marketing Examples: Trustworthy source

Hence, Influencer marketing examples can help keep your company top of mind to millennials. Millennials have connected with influencers, and they trust them to put their name behind companies who have a fantastic product. You can create a long-term relationship with the audience that influencer engages (and the influencer as well.) Now, that you have engaged that audience member, they will remember your brand. The next time they are looking for a new shampoo, a new drink, or a new clothing brand to try—they will think of your company.

Conclusion for millennial advertising

If you want to succeed in marketing to millennials you need to embrace technology and social media. If you are targeting millennials in your marketing plan, you know where they are! Utilizing influential people to your brand will be a fantastic investment for the future of your business.

Influencer Marketing: 4 Major Differences Between Young VS Old Millennials

weisian — Sat, 03 Nov 2018 09:38:57 +0000

Differentiating the Millennial Crowd

Key influencer marketing examples essential for influencer marketing strategy to stand out among millennial advertising competition.

Spending Power And Attitudes Towards Money

On the whole, old Millennials have greater spending power than young Millennials. Compared to young Millennials, older members of Generation Y have had more time to accumulate economic wealth and eliminate financial burdens like student loans. Studies have found that old Millennials spend more money than young Millennials. Households headed by 25-34-year-olds spend an average of $49,547 each year, compared to the $32,179 spent by households headed by those under 25. Old Millennials spend more on products like furniture, healthcare, pets, and entertainment. Apart from their spending habits, old and young Millennials also differ in regards to their attitudes towards money. A study found that young Millennials tend to be more fiscally responsible than old Millennials, evidenced by the fact that 75% of young Millennials report they’d rather save money then spend it.

Outlook on life and parenthood

Largely as a result of their age, old Millennials are more likely than younger Millennials to be parents. The likelihood of old Millennials to be parents may affect the money they’re willing to spend and the products and services they choose to buy. On the whole, Millennials are waiting longer to have children compared to older generations. In 2016, 48% of millennial women (ages 20-35) were moms. In 2000, 57% of Gen X women of the same age were moms.

Worklife Perspective and Outlook

Researchers have asserted that the 2008 financial crisis profoundly affected young and old Millennials in differing ways. Young members of Generation Y experienced the recession as early adolescents before starting their careers. Influencer marketing examples may help you understand better. Many have associated this life experience with young Millennials’ highly practical outlook on professional life. Social psychologist Jean Twenge contends that younger Millennials are attracted to industries with steady work and compared to older Millennials are more willing to work overtime. Old Millennials at a later stage in identity development, hold more idealistic views on work and work-life balance.

Social Media Habits

Old and young Millennials experienced the rise of smartphones at uniquely different life stages. Conversely, old Millennials began using smart phones in their twenties. A survey found that old and young Millennials spend roughly the same amount of time on social media but view social platforms differently. Both young and Millennials dedicate considerable time to social, yet old Millennials may view social platforms more reverently.

Rethink influencer marketing strategy

weisian — Sat, 03 Nov 2018 09:46:16 +0000

Influencer Marketing 2018

Influencer marketing 2018: key influencer marketing strategy including step by step guide with influencer marketing examples. The trust and familiarity they have with social influencers extends into advertising endorsements and can make for a very successful marketing campaign. How should you go about your influencer marketing strategy or influencer marketing 2018?

Choose the right social platform

Research has shown that 71% of adults who are digitally active also have a Facebook account. Usage among seniors continues to further increase. 73% of adults aged 30 – 49, 63% of adults aged 50 – 64 and 56% of people 65 and older all use Facebook. This won’t come as a surprise to most – we’ve all had older family members who have unintentionally embarrassed you on Facebook. It happens to the best of us!

Find the best influencer

The effectiveness of your influencer marketing campaign relies on how well your target audience is receiving the message. Older generation do follow a small portion of social media personalities. Hence you need to work hard to find them. And when you do find that crop of influencers, you need to discover whether that influencer is likely to be ‘influential’. Go through influencer marketing examples to understand if they do have influence over your audience.

Refine, but do not over-simplify

The data immediately available to marketers can help a business understand their customers better than ever before. Take it further than generally targeting the older generation – this age group can be refined further. Think about where they may be in their purchasing journey and adjust content and partnerships accordingly.

The Importance of Trust in Influencer Marketing Strategy

weisian — Sat, 03 Nov 2018 10:08:47 +0000

Influencer Marketing: Importance of Trust

Influencer marketing 2018: Influencer marketing examples for every unique influencer marketing strategy for your brand. Label Insight, conducted research into the importance of trust in consumer relationships. Their team aimed to improve trust and encourage long-term loyalty with consumers, all by focusing on brand transparency. The study concluded that consumers already have strong views on all of these! And perhaps most importantly, the vast majority of consumers already know exactly what they want from brands. In short, consumers want brands to be completely transparent in their branding and marketing – by making comprehensive and accurate information available to all. But that’s not all. Perhaps even more significantly, the study learnt that consumers do not currently trust brands to provide this information. Clearly, this indicates massive discrepancies between brand procedures and consumer expectations, which could represent a huge problem for brands across various industries.

Addressing issues for influencer marketing 2018

Ultimately, this means that brands need to address influencer marketing 2018 issues in order to keep consumers inside and meet expectations effectively. But in order to do this, marketers need to dig a little deeper into the study and ask themselves some important questions. Crucially, what information do consumers want from brands? And how exactly should brands deliver this?

Learning what Consumers want

It’s fair to say that consumers aren’t asking too much of the brands they invest in. According to the study, all consumers are really asking for is a little bit of extra information on the products they buy. Of course, many brands are required to disclose certain things by law. But this research tells us that consumers truly appreciate when brands go and above and beyond that legal expectation, and demonstrate real transparency. In fact, according to the study, this has the potential to generate over 56% more trust among consumers. That’s a pretty incredible statistic. It tells us that brands can completely transform the way consumers view them… All by stepping up the game ever so slightly.

How to give Consumers what they want in Influencer Marketing 2018

In terms of achieving this, the path to success is pretty simple. Consumers are looking for transparent and comprehensive information on the products they invest in. This could be as simple as offering consumers a thorough ingredient breakdown or circulating detailed information as to how products are sourced, produced and handled. Now, clearly, how you choose to circulate this information will vary hugely, depending on your brand, your industry, and your market.

The Potential Drawbacks of influencer marketing strategy

However, on the flip side, it’s not all good news. Whilst consumers are willing to invest in brands they know to be transparent, they are equally not happy to support brands they don’t trust. In fact, 39% of those interviewed said they would turn to another brand if they didn’t feel assured they were being offered full transparency. This is the crux of the issue. Now that we know how seriously consumers value transparency, we can see just how vulnerable brands are. The relationship brands and consumers share is a delicate one – and it must be considered carefully.

The Impact on Buying Behaviour

Consumers truly value transparency from brands and that this can massively shape consumers’ opinions of different brands and products. We’ve also learnt that it only takes a few simple changes to begin establishing more positive and trustworthy relationships. But the real questions for brands is this: how do these tips relate to buying behaviour among consumers? influencer marketing 2018, influencer marketing examples, influencer marketing strategy The answer is simple – there’s a clear correlation between trust and buying behaviour. Transparency will gain you consumers' trust. What’s more, 73% of consumers will pay more for products from transparent brands. This proves just how much consumers value transparency, and reveals a great opportunity for brands to boost their ROI. Of course, it’s important to be aware of the issues for a successful influencer marketing strategy. But there are still ways to get around these issues, as the situation also creates opportunities for your brand…

Influencer Marketing Strategy: How To Plan And Execute Your Campaign

weisian — Sat, 03 Nov 2018 10:12:51 +0000

Planning Influencer Marketing Strategy

Influencer strategy example and influencer marketing examples are important for your Influencer Marketing Strategy, you can start from...

After selection an Influencer

Having selected and contacted a suitable influencer, the next step is to design and agree on the campaign. As this process is central to the collaboration, certain difficulties can arise. Your objective as a brand is to get your message across as clearly as possible throughout your Influencer marketing strategy – and we’re going to help you do that. At the same time, the influencer doesn’t want to lose their individual tone or uniqueness. To aid the process, the most important thing is to have a very clear idea of what you want for your brand out of this campaign, then plan to make it happen. That way, you will be able to make concise proposals to the influencer when discussing the type of content that will be produced. Working as a team involves taking the best that each contributor has to offer in order to end up with a solid end product. The influencer knows their public (which is also your public) and knows how to approach them; you know your brand, your product and the benefits that it offers. Make the most of this knowledge pairing.

Content Creation with Influencer Marketing examples

Content creation is a stressful practice these days, and everyone wants new things to post. You can refer to some Influencer Marketing examples for inspirations. You’re offering them something new, and, if you’re creative, you can offer them something irresistible – for you both. The collaboration, then, is above all a matter of developing a win-win situation where both you and the influencer will benefit on a professional level. So how do you go about planning an influencer marketing strategy ?

Setting objectives

As with any other strategy, the first issue for your influencer marketing strategy is to clearly understand what you want to achieve. Your aim might range from something small such as getting a certain number of likes on a photo to something much bigger like reaching a specified number of daily sales. Other examples of campaign objectives could be: garner loyalty in new customers, generate buzz around your brand, achieve sales conversion rates, establish a relationship with the public, improve B2B ties, increase the number of installations of your app, get a certain number of users posting on your hashtag, to name but a few. This first step will define the whole influencer marketing strategy, meaning that it’s crucial to get things as clear as possible before the planning stage. Try to set out realistic, quantitative aims that will be measurable over time – that way you can take that information and anlayze it in the future. (Meaning your campaigns just keep getting better!)

Designing the campaign

One of the most important factors to take into account is the budget for your campaign. First and foremost, you’ll need to determine how much you’re going to invest before calculating how much the return will be. Remember that the costs can include diverse expenses such as research, product samples, special promotions for the public and the cost of the strategy-planning itself. In the world of influencer marketing strategy, many brands simply opt to send a product sample to the influencer and wait for the related post to appear. In the short run, this practice can lead to disappointing results like an inadequate message. However on some occasions it can result in an instant hit, especially when timing and spontaneity are taken advantage of.

Co-creating content

Once you’ve determined your influencer marketing strategy – co-creating is the next logical step. Here you decide what each post says and how the content will evolve during the campaign. This will test the ability of the brand and influencer to work as a team. If effective messages are created to match the brand message. The content needs to be consistent with the influencer’s profile, so followers will want to talk about it and share.

Executing

To reach this stage, everything else needs to have been set out and decided. So what now? Don’t passively wait for the influencer to do your influencer marketing campaign. A detailed tracking of the campaign will later help you with measurement and assessment. You’ll need to prepare spreadsheets where you can enter all of the tracking data. You could also use specialized programs for this purpose.

Measuring effectiveness

This is an essential step for any campaign. It is the phase to show if effort has paid off and what aspects could be improved upon. Doing a campaign without a precise measurement of results is like throwing away half the work involved.

Make your influencer marketing 2018 interesting with Instagram Updates

weisian — Fri, 09 Nov 2018 15:58:38 +0000

Upgrade your Influencer Marketing

Work with these influencer marketing examples on influencer marketing Instagram for influencer marketing 2018 immediately. 2018 was the year that Instagram reached the golden 1 billion active monthly users mark. It was also the year of thick and fast update announcements. Offering stronger engagement, interactivity and shopping functions, Instagram has cemented itself as an unmissable marketing opportunity for brands. Many are investing in influencer marketing in a bid to capitalise on this opportunity. Partnerships between social content creators and brands can help increase awareness and discoverability, and form deep connections with customers. To really maximise your return on investment, there are a few key updates to incorporate into your influencer marketing strategy in 2019.

Instagram Stories Updates:

Ads in Stories

With 400 million daily users, Instagram Stories has become one of the app’s most popular updates. Now with Stories ads, businesses are able to insert full-screen ads, sandwiched between the Stories of the people a user follows. The biggest challenge brands face is capturing the users’ attention in the millisecond before they realise it’s an ad and tap past it. Story ads need to work hard in terms of quality and instant engagement. This makes it the perfect place to repurpose influencer content. It will feel less jarring and ‘ad like’ for the user because it’s likely to be much more in keeping with the look and feel of the other content being consumed.

@mention Sharing for Stories

This handy Stories update gave a neat solution to an existing problem. Previously if someone mentioned you in their Stories – and you wanted to share that update with your followers – you would have needed to take a screenshot. In June, we were given an “add this to your story” option at the same time Instagram notified you of a mention. This gives businesses a clean way to repost mentions from influencers. Perfect fuel for the always-on approach social media marketing demands. It also maximises ROI, especially if you choose to save the Story in your highlights, extending its life past the usual 24 hours.

Engagement tools:

Interactive Stickers

Before May, likes, comments and Story views were the only measures of engagement. Then Instagram introduced interactive stickers to Stories. These included the emoji slider and polls, offering users a new way to communicate with their followers. In July, the ‘ask me a question’ sticker appeared. Influencers were quick to make use of their hyper-engaged audiences to trial these functions, but brands can get in on the action too by including these add-ons in their influencer briefs. In the same way their posts will often attract more likes and comments, asking your questions through an influencer could achieve higher levels of engagement and insight into your potential customer base.

Shoppable tags

Brands were able to tag individual products in an image and link to their e-commerce page, ensuring a smooth transition to convert prospects into customers. The function has since been added to Stories too. The shopping bag tags give consumers a clear gateway to shop at the moment of engagement, minimising barriers and boosting sales. The snag, of course, is the engagement. While influencers can’t yet add these shoppable tags to their images, brands repurposing influencer assets in their own channels can. You might find that these authentic images, often more relatable than super polished brand shots, could attract more shopping clicks.

Add Hashtags for your profile

In March, Instagram gave us the option to add functioning, clickable hashtags and mentions to bios. They explained this gave users a chance to express the things we ‘care about’, but it also opened up new opportunities for businesses. This gives brands an easy way to promote their influencer campaign hashtag to their bio, so followers can click on it and see what all of their collaborators have been posting. You could also ask your brand ambassadors to include your Instagram handle in their bios. It will provide an immediate link back to your brand page, making you more discoverable for their followers.

6 tips for Influencer Marketing 2018 Partnership

weisian — Fri, 09 Nov 2018 16:06:45 +0000

Essential Tips exclusively for you

Learn influencer marketing 2018 for your influencer marketing strategy with free influencer marketing examples sounds attractive... but a good influencer outreach strategy doesn’t happen overnight. Before you even think about talking to influencers, you need to have a strong idea of how an influencer marketing campaign helps your business grow, and you need to think carefully about which influencers are in the best position to help you attain your goals. Consider these steps for building a long-lasting and productive relationship.

Have a Good Product

You obviously love your product, but are influencers going to feel the same? It’s important to remember that influencers hold a position of trust, and they’ve earned that position through years of engagement with their fan base. Their opinions are important, as shown by 70 percent of YouTube subscribers believing influencers change and shape culture. Furthermore, audiences are more likely to make purchases based on influencer recommendations. That level of responsibility means it’s essential for influencers to maintain their integrity, and they’re unlikely to connect their names to brands or products that they don’t believe in. Make sure to provide a leading product in the market for influencers to give a positive, honest review about it.

Choose the Right Type of Influencer

There are three main types of influencers:

Celebrity influencers:

Influencers such as actress or actors that screen on big displays may only partner with global brands. This is in consistent with their global image or due to the restrictions under an agency!

Macro-influencers:

influencers who aren’t traditional celebrities, but who enjoy huge success on social media and have millions of followers.

Micro-influencers:

influencers who are small content creators that have much smaller fan bases, but still know how to be engaging and have the potential to generate a lot of interest in niche markets. The dream may be to have a celebrity endorsement, but that might not be the best idea. Besides the enormous cost of working with stars, statistics from Google show that 60 percent of YouTube subscribers actually trust advice from their favorite creators more than they trust advice from celebrities. For most businesses, it’s much more likely that any influencer campaign involves micro-influencers. Fortunately, even small influencers have the potential to sell big, and Forbes says that small influencers generate very high levels of engagement. An influencer’s reach is only one of many considerations, and knowing which influencers are the right choice for you means having a firm understanding of your business and marketing goals. You need an influencer with industry relevance, whose voice matches your brand, and who targets the demographic most likely to buy your products. You also need to keep a firm grip on your marketing budget.

Research Influencers

The rise of influencer marketing has meant an increase in the number of influencers plying their trade. The number of bloggers alone working in the United States is an estimated 30 million, while the market for influencer marketing on Instagram is now worth $1.7 billion. With so many options, it’s important to make sure you carefully research influencers you’re interested in working with to make sure they’re the right fit. This is particularly important since there are some “fake influencers” out there who purchase followers and like to give the appearance of being more influential and important than they really are. The easiest way to navigate the minefield of dubious influencers and narrow your choices to only those influencers who are a good fit for your business is to use an influencer marketing platform These platforms bring together content creators and marketers, making it much easier to negotiate agreements.

Connect with them

Influencers are in high demand, with 45 percent of them in talks with marketers for new campaigns. When you contact a content creator, your proposal should stand out from the crowd. You need to have an offer that is beneficial for both parties. More importantly, you need to be authentic. Spend time building a relationship before you talk about any possible partnerships. Follow the influencer on social media, like and share content, and leave valuable feedback. By the time you connect with influencers, you should already be on their radars. They should feel like you value them even before you work together.

Be Personal

You’ve spent months developing a rapport with someone, and now it’s time to put your cards on the table. You need to get this bit right, and make a lasting impression. Don’t send out stock messages. Make your pitch personal. Remember, influencers value authenticity, and they need a strong justification for putting their reputations on the line for your brand. Go the extra mile to make sure all your good work building the relationship pays dividends.

Work at the Relationship

If things work out and you get some influencers on board, your work doesn’t end there. Campaigns evolve and goals change. Work closely with your influencers, give them the creative freedom to do what they do best. Make sure you’re always getting a good return on your investment by closely monitoring results.

Building Takes Time

Building relationships takes time, and there’s no time like the present to start working on your influencer outreach strategy. Even if your first campaign is months away, identify influencers you want to work with, and start engaging them. It never hurts to improve your visibility with content creators who have strong voices, can help your business grow.

Three Influencer Marketing 2018 Goals

weisian — Fri, 09 Nov 2018 16:07:50 +0000

How powerful you can be with Influencer Marketing Strategy?

Here for influencer marketing 2018, build more influencer marketing strategy with free influencer marketing examples as Influencer marketing is becoming more popular. With surveys noting a 325 percent increase in Google searches for “influencer marketing” in 2017, and 37 percent of marketers now having a dedicated budget for influencer marketing campaigns. Proven results are the reason for this success, with a return on investment (ROI) 11 times higher than traditional digital marketing. But there’s no guarantee for success, and there are several important reasons for clearly defining your influencer marketing goals:

Choosing the best influencer:

Not all influencers are equal, and partnering with the right people is an essential component of any influencer marketing campaign. Obviously, you want to work with people who have industry relevance so they’re in a position to talk with confidence about your brand; but you also want influencers who have the right audience size and demographic, a regular and consistent publication schedule, and the right voice for talking to your core market.

Evaluating your success:

If you don’t know what your goals are, it’s impossible to measure your level of success. You need to evaluate your ROI and use that information to inform your subsequent marketing decisions. If you don’t, you may end up wasting money on campaigns that aren’t performing.

Top Influencer Marketing Goals

Establishing a goal is important, and so is establishing which goal is the right one for your business. Here are three of the most common influencer marketing goals.

Brand Reach

You want as many people as possible to know your brand exists by improving brand reach. Influencer marketing helps with that by placing the responsibility of increasing brand awareness in the hands of content creators who already have a loyal fan base. Once you partner with influencers, their audiences become your audience, so you need to look for content creators who draw large crowds. It’s still a good idea to target the demographics that are likely to be interested in your brand, but the main aim is to generate a buzz and to show your product to as many people as possible. As part of extending your brand’s reach, you should also consider engagement. Potential customers are more likely to make a purchase if they relate to your brand. Influencers are very good at being relatable and making members of their audience feel like part of a community. However, influencers with large audiences often have lower levels of engagement than influencers with smaller audiences. Influencer with fewer than 1,000 followers receive “likes” 8 percent of the time compared to those with more than 10 million followers receiving “likes” 1.6 percent of the time.

Sales

Ultimately, the goal of any marketing campaign is to generate revenue through the sales of products and services. But often you achieve that goal through circuitous routes, such as improving brand reach or customer engagement. If your main drive is sales, then influencer marketing offers several benefits, such as building trust and educating consumers. Consider providing influencers with affiliate links that encourage them to promote your brand. Or, get a well-known content creator to host a sale or promotion. Make sure it’s possible to track sales from influencer posts so it’s possible to measure ROI.

Customer Retention

You don’t want customers to buy from you once and then forget all about you. You want to give them a reason to keep coming back to your brand, to keep seeing your new products, and to keep making purchases. That makes customer retention an important goal. Fortunately, influencer marketing helps here because the members of an influencer’s audience subscribe to that influencer, not your company. The trick is to get the influencer to keep talking about you so it’s a good idea to make an influencer into a brand ambassador, or to use the same content creators repeatedly.

Why Influencer Marketing 2018 Contract is Essential for Your Business

weisian — Fri, 09 Nov 2018 16:10:45 +0000

Attract your customers with these influencer marketing examples

Important Influencer marketing 2018 tips for influencer marketing strategy with influencer marketing examples in a perfect world. But the world isn’t perfect and disputes can take place. To avoid an endless back and forth, it’s common practice for businesses to create written agreements at the onset. An influencer marketing contract clearly spells out the relationship, what’s expected of each party, and what happens should one side break the terms of the agreement.

What Should an Influencer Marketing Contract Include?

It’s important an influencer marketing contract puts all terms in writing. It is much harder to prove the terms of a verbal contract unless you decided to record the agreement. Other elements an influencer marketing contract should include are:

Influencer name/contact information

You want to make sure you’re making an agreement with the right person.

Description of the work

What does your brand expect the influencer to produce? What is the review process of the work? Do you plan on giving your influencers plenty of leeway when it comes to creating content? Anything having to do with the content your influencer will create needs to be clearly described in the contract.

Amount of work

How much work do you expect the influencer to produce? For example, are you looking for a post every day, every week, once a month? Include a clear description of expectations for work volume as well as deadlines and due dates. Also, include a description of what will happen if an influencer produces less work than agreed to or if that person is regularly late in submitting assignments.

Payment terms

How much will you pay your influencers? Will you pay a flat rate or based on content performance? When are payments made and how do you make them (direct deposit, PayPal, etc.)?

Timeframe

Include the start date of the agreement and an end date, if applicable. If the contract renews automatically, include that information as well.

Ownership of the work

Once the influencer creates the content for your brand, who owns it? Do you get full ownership or do rights to the content revert to the influencer after a certain period?

Influencer Marketing 2018: 3 Ways to Avoid Fake Engagement

weisian — Fri, 09 Nov 2018 16:15:02 +0000

Who should you partner for your influencer marketing strategy?

Master influencer marketing 2018 and influencer marketing strategy development with influencer marketing examples here. It’s the question of our time—Which content creators should you partner with? Some may look well-established with a large audience on a number of platforms. But what if their followers aren’t real? Knowing how to spot fake followers is an important skill. It may save you from partnering with content creators who are far less successful than they may initially appear.

Why Is It Important to Spot Fake Followers?

For your influencer marketing campaign to succeed, you need to partner with the right content creators. This means knowing exactly what those content creators offer you and your brand. It’s a good idea to find someone who produces regular content relevant to your industry. It’s also good that you think about the influencer’s audience size and demographic. Audience dictates reach and engagement, making it an essential component in choosing the right influencer. It’s impossible to evaluate an influencer’s audience when it comprises paid accounts and bots.

Engagement

Influencers are supposed to be thought leaders. They have the potential to shape purchasing habits and dictate trends. They engender trust and build a rapport with fans that encourages the audience to interact by liking posts and leaving comments. If influencers have very low engagement rates, many of their followers may be fakes. It’s possible to get a rough idea of the average engagement. To do this add the total number of likes across a sample of posts. Divide that total by the number of posts. Then divide the result by the number of followers.

Comments

A comment from a follower is a much stronger indication of viewer engagement than a like. It takes more effort to write a comment than it does to click a “like” button. To appear genuine, many fake accounts post automated comments that are very generic and therefore work with a wide variety of content. Watch out of comments that comprise mainly emojis, or which have bland statements such as, “Cool,” “Love this,” or, “Amazing content.”

Audience Growth

Legitimate influencers build their audience over time in an organic manner. They hook fans, who then share the content with other people who become fans, and so on. There tends to be consistent audience growth over time. Buying followers usually involves spikes in growth, as the provider of the fake accounts adds all the followers in one go.

Engage Quality for Your Influencer Marketing Strategy

weisian — Fri, 09 Nov 2018 16:20:32 +0000

Connect with your influencer marketing strategy

Quality influencer marketing 2018 with smooth influencer marketing strategy, learn with influencer marketing examples free Yet, as influencer marketing continues to grow, brands continue struggle to approach and engage influencers. One survey looked at the top three challenges brands faced when it comes to influencer marketing. Surprise, number two is identifying the right influencers. And, number three is once those influencers were identified, engaging with the influencers. One way for brands overcome the challenges of connecting with influencers is to put together an influencer marketing strategy.

influencer marketing 2018: Influencer Marketing Strategy

In many ways, an influencer engagement strategy is the same as a relationship building strategy. The first step is to find influencers who seem like good partners for your brand. But you don’t want to jump right in and ask them to do something for you. That’s a faux pas and can make your brand seem too hungry. Instead, participate in a bit of back and forth with the influencer. Build a relationship and get to know each other before any offers are made. Where the strategy comes in has to do with how you go about approaching influencers. A key part of the strategy should be taking the time to introduce your brand to an influencer. Another part of the strategy should be recognizing the talents and works of the influencer. Timing is also a crucial part of an influencer engagement strategy. You want to connect with influencers before you’ll need them. Otherwise, you risk putting them off. Or, worse, you risk ending up without an influencer at the moment when you need one the most. Eventually your strategy should include a way to invite the influencer to work with your brand.

Influencer marketing 2018 and Influencer Engagement

Engaging with influencers before asking them to work with you keeps your brand from coming off as desperate or sketchy. And it’s not just celebrities who get the random asks. Even micro-influencers get random messages from “brands” or people who claim to want to work with them. When your brand has an influencer engagement strategy in place, it’s easier for you to put the influencer first and to focus on the person’s strengths and what he or she needs rather than shouting out how a particular influencer will elevate your brand.

Steps to Put Together an Influencer Engagement Strategy

If you are ready to give working with influencers a try, here are the steps you can take when putting together your influencer engagement strategy.

Define your goals with influencer marketing examples

The first step when creating an influencer engagement strategy is to determine what your brand’s goals are, both for influencer marketing in general and for working with a specific influencer. What do you hope to gain from the partnership?

Influencer marketing 2018: Identify potential influencers

Next, you need to get out there and find influencers who could be a good fit for your brand. You can search on various social media platforms using keywords and hashtags or you can use an influencer marketplace to find people who are actively looking for partnerships.

Get to know them through influencer marketing examples

Getting to know influencers should be a critical part of any influencer marketing strategy. Follow them on social media, read their blogs, watch their videos, and otherwise pay attention to what they do and who they are. Read up on influencer marketing examples if needed.

Introduce your brand

Finally, have a method for introducing yourself to the influencer. Put the focus on engaging them in a conversation rather than giving the influencer as much detail as possible. You want to share what your budget is (or, more generally, if you’ll be paying them), what you’re looking for, why you think they’re a great match, and what your timeline is. It’s a good idea to stress that you’ll be open to their input and ideas throughout the process.

Keep things professional but personal

Remember, influencers are people. They have lives, busy schedules, other things to do. When you engage with them, put them first and keep your tone professional. On the other hand, you do want to come across as a real person rather than a robot or spambot. Finding the balance between a friendly tone and a professional one will help you maximize your influencer engagement strategy and make the most of the relationships you form with influencers.

Mastering Influencer Marketing 2019: Learnings from Industry Experts

weisian — Mon, 03 Dec 2018 02:27:56 +0000

[embed]https://vimeo.com/280871555/252864e8e3[/embed]

Learnings from Influencer Marketing Experts

Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the online webinar is Ask Me Anything (AMA) - Influencer Marketing 2018. In this video, the industry experts discussed and exchanged views on the current stage of influencer marketing industry. Additionally, some of the points discussed included the challenges, best practices and the trends of influencer marketing 2019. This would serve as a good influencer marketing 2019 guide for your strategy. However, before we get into the learning shared by the experts, let us first look at what is influencer marketing is really all about.

What is Influencer Marketing?

Introduction to influencer marketing

Influencer marketing is the use of "influential" individuals by businesses to promote their products or services and these "influential" individuals, who are also known as Social Media Influencers, have a substantial number of followers on their social media accounts. Because of the huge followings, businesses engage the social media influencers to share its products or services with their followers.

Why would businesses do that?

This is one of the ways to make your advertisement visible to consumers or your target audience. According to Google, 63% of users installed an ad blocker because they are receiving too many advertisements. Which leads to this question: What are the chances that your online ad (Facebook and YouTube) are seen by your audience? Furthermore, 92% trust recommendation that comes from families and friends. There is a reason why people follow influencers in the first place and it is because they trust their opinions as well as reviews. Now that you know why businesses are using influencer marketing strategy as their marketing effort, let us take a look at some statistics.

Influencer Marketing Statistics

Also, according to research done by Econsultancy, 73% of the luxury brands are using Influencer Marketing strategy as part of their marketing efforts. Every marketer, globally, is considering using influencer marketing strategy in the coming years. With growing demand in this area, influencer marketing agencies have been surfacing very quickly and many big brands such as Pepsi, Apple as well as Microsoft have been using influencers. Furthermore, here in Singapore, many brands have also started using Influencer Marketing strategy. In the next section, you will be able to see some of the influencer marketing examples.

Influencer Marketing Examples

Subsequently, if you are interested in knowing how these brands use influencer marketing strategy, or if you would like to find out more about other influencer marketing examples, contact us at contact@getkobe.com

3 Learning from Experts

Now, after learning what is influencer marketing and why businesses use influencer marketing strategy as well as some influencer marketing examples, let's move on to what the industry experts have to share about influencer marketing.

Aligning Influencer Marketing with your business objective

Certainly, as influencer marketing strategy is getting popular, it is still a strategy that must be well thought through. Because it is not about just picking any influencers that you like to run the campaign. Influencer Marketing strategy must be aligned with your social media marketing and business objective. In the marketing field, we heard about the marketing funnel. In the influencer marketing field, we too, have the influencer marketing funnel. Depending on what is your business objective, it will be segmented at the different part of the funnel. Thus, if your business objective is to generate awareness, the strategy will be to use celebrity or macro influencer at the top of the funnel. Also, if your business objective is to build engagement with your audiences, the strategy is to use micro influencers at the bottom of the funnel because micro influencers tend to have more engagements with their followers. For a long-term strategy such as looking for a brand ambassador, it is important to look for influencers that do not promote for too many brands. The reason is simple. You want people to associate the influencer to your brand. If the influencer is promoting for too many brands, consumers might not be able to recognize your brand.

Finding the right influencers for your brands

Moreover, as the industry is still relatively new, the selection of influencers can be still a manual process. Which means to say, it requires human to pick and select the influencers for the brands. Yes, if the influencers are handpicked by a human, how can we ensure that the selection is not biased? What about personality fit? Not everyone is suitable to represent all the brands because everyone has their own niche and specialty. The most common mistake that brands make is selecting influencers base on the number of followings. The higher the following, the better it is for my brands. It is logical to have this mindset, especially when you are using part of your marketing budget. However, one must take note that high following does not mean high engagement. In addition, the influencer might popular in one particular industry, but not the one you are in. To overcome this problem, the use of technology is necessary. Artificial Intelligence technology allows influencers to be paired with brands in a more objective manner. The A.I helps with data analysis, studying the influencers' profiles and their audiences. With this data, brands can have the confidence that the influencers pair to them are of the right fit. Here are the best practices shared by the experts:

Don't look at reach and like anymore.
Place emphasis on the relevancy score, which means how fitting is the influencer to your brands.
Measure the reach base on the number of traffic that the influencer directs to your channel.

Getting the ROI for your Influencer Marketing Campaigns

This is the questions that most people have been asking. How do I measure the ROI for my influencer marketing effort? Well, for sure we all want the ROI to be sales at the end of the day. Unfortunately, we cannot contribute influencer marketing to sales as the ROI and in some cases, it might be. Influencer marketing is one of the marketing efforts that help your brand to get search in other marketing channels. Hence, what we want to achieve through Influencer Marketing is ultimately brand love because it is the relationship that people establish with the brand. How do you measure brand love? This is a research done by Turner Ignite.

Branded content makes people happy.
Happy people remember your brand.
Happy people who remember your brand will purchase your product.

Influencer Marketing serves as a storytelling element for brands to connect with people through relevant content that resonates well them. As of now, if you are looking at numbers for your tangible ROI, there are a few methods you can use.

Bit.ly
Promo Code
Tracking links
Instagram Stories Swipe Up Function

The Future of Influencer Marketing

As mentioned above, the demand for influencer marketing is growing, and it will be getting even bigger in the years to come. For influencer marketing 2019, these will be the focus:

Focus on the audience

One point to note, as mentioned by the experts, the focus will always be on the audience. All the contents that marketers create are ultimately catered for their target audience. The contents share by the influencers are to be authentic and relevant, something that the followers want to consume. If it is just like a normal advertisement, they will be turned off by it.

The use of Technology

With this understanding, influencer marketing companies are adopting technology such as Artificial Intelligence (A.I) and Blockchain to identify the factors of relevance and authenticity. A.I is currently used to data analysis, such as language and content analysis. Kobe uses A.I to analyze multiple data touch points such as demographic, content strength, interest, life stages and many more to identify relevant influencers for brands. If you are interested to find out how Kobe uses A.I technology to identify the right influencers for your brands, hit us up here: contact@getkobe.com. In the future, A.I will also be used to analyze real-time content streaming. It will be able to identify how each real-time content will be able to give off different response, giving marketers the ability to decide on the spot whether there is a need to change the content.

B2B Influencer Marketing

For B2B space, the influencer marketing scene will be slightly different. Instead of finding external influencers, the focus will be the employees. Training the employees to be thought leaders (the term for influencer in B2B space) in their respective industry, they will be able to help spread word-of-mouth for the company. Also, if you look at LinkedIn's feed now, employees are already actively sharing their views and opinion. This is because it is going to get more popular in time to come and businesses have come to realize that employees are the best influencers that they can ever get to spread word-of-mouth.

Conclusion

Influencer marketing is relatively new in Singapore and it is going to get more popular. We hope through this article and influencer marketing examples, you will have a better understanding of influencer marketing and how you can use it for your influencer marketing 2019 strategy. If you want to find out more about influencer marketing or request to see more influencer marketing examples or how it can help you with your business, contact us at contact@getkobe.com and we would be glad to share with you. This article summarizes some of the points shared by the industry experts. For full details, you can watch the video at your free time. Enjoy!

How to be social media influencers 2018

weisian — Sun, 18 Nov 2018 14:19:01 +0000

Insights to Social media influencers 2018

social media influencer definition, top social media influencer, social media influencers 2018 The key to being a successful social media influencer isn’t about persuasiveness. It’s not about getting the masses to think and talk like you. Rather, it’s about sharing experiences, ideas and information that are relevant to your passions, reaching into the community and listening to what people are interested in and giving away pieces of your work. When those things happen organically, people will begin to recognize your authentic voice. Although it’s easy to make it about numbers, it’s about quality over quantity. The strategy and thought behind delivering shareable items to your audience greatly matters.

Find your voice

It’s difficult to pick up the voice of every influencer on social media. A lot of times the excess noise deters people from hearing what anyone truly has to say. But, if you’re genuinely passionate about something, you’ll learn how to develop your personal voice. Because by staying true to what you believe love, followers that relate will naturally gather. Accounts are a reflection of who you are online. People that tell their story in a way that’s incredibly true to who they are is why others want to follow.

Share and give first

The larger your audience, the larger the platform you have to stand and speak. It can’t only be about you talking up there. A sharing mentality through giving a lot of content away for free engages and interests your audience. Therefore, this shows how you really want to help people. That’s an innate trait found across the board for all social media influencers. The more successful they are, the more giving they are. People that just want to charge for everything they do aren’t going to be successful. Sometimes that means going the distance will earn you miles ahead.

Stay engaged

Social media influencers must have the ability to keep tabs on the ever-changing culture and environment. There’s always a big announcement, a growing trend, or a new idea. People are always challenging or questioning existing frameworks of thinking and sharing their opinions on all sorts of social media platforms. The goal is not to just stay afloat. It’s to stay engaged. Pay attention to the news and read what other influencers are talking about. Putting in the hours to stay engaged each day builds credibility and rapport.

5 Fun Influencer Marketing 2018 Facts

weisian — Sun, 18 Nov 2018 14:12:11 +0000

Doing Influencer Marketing 2018

Learn influencer marketing Instagram with important influencer marketing examples for influencer marketing 2018. As brands are increasingly using social channels to target their consumers and influence them to make a purchase or even convert them to become loyal. Brands and businesses are becoming obsessed with Social Media to drive strong brand presence, increase their followers and of course engagement. Here’s what you may need.

Authenticity is key to Influencer Marketing Instagram

When working with an influencer, don’t over control the situation. Let the content be authentic to the influencers aesthetic, something too forced or advertised is obvious to followers.

Don’t do it alone.

If your big social media campaign idea has a lot of players, hire a team that has expertise. Don’t compromise on quality due to lack of internal bandwidth. Leave it to the experts!

Being on brand trumps the million followers rule.

Don’t just seek out the influencers with the largest followings, make sure they are on brand for you and that you are in turn on brand for them. The best collaborations come from both parties being equally passionate for the product.

The designer has become their own influencer.

There’s no one that knows you or your brand better than… you. Behind the scenes, sneak peeks, personal anecdotes are what people need to feel connected to your brand. Be your own influencer.

Take cues from the beauty world!

The beauty industry is cutting edge when it comes to social media activations. Take a look at what make-up and skin care brands are doing across their platforms and borrow some of the same key elements.

Impact of Influencer Marketing Strategy with social media influencers

weisian — Sun, 18 Nov 2018 14:17:21 +0000

Understanding Influencer Marketing Strategy

Insights to influencer marketing 2018 with influencer marketing examples highlights for influencer marketing strategy development. Brands are increasingly using social channels to target their consumers and influence them to make a purchase or even convert them to become loyal. Businesses are becoming obsessed with Social Media to drive strong brand presence, increase their followers and of course engagement. Different social strategies are used to influence their audience. However, we have all encountered the over use of social influencers. Unfortunately, few brands are getting it right, as there are no criteria to become an influencer. If you have a big number of followers, you are considered part of this bubble. Most of the times marketers end up wasting their time by choosing the wrong influencers that are neither influential nor relevant.

Word-of-mouth influence

Sales of paid advertising has doubled and boosts the customer retention rate by 37%. An accurate statistic from Forbes magazine states that: “data from influencer marketing platform MuseFind shows that 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement.”

Do not select your influencers blindly

Therefore, blind choice of an influencer is not best practice marketing. Align them with your overall content strategy and brand image. The influencer is reaching out to a relevant type of audience, it should be a good fit to your brand as a profile (from style, content, quality etc…). the good thing about the digital world is that everything can be tracked, even social influencers. There are three essential metrics to measure it which are: Reach, Relevance and Influence. Measuring these data plays a big role in choosing the right influencer for brands.

Do not over-use influencer marketing and influencers

However, brands should not over use social influencers and chose the ones that can relate to their brand and that can speak the same tone of voice. Brands will be investing more in social influencers marketing in 2017 and it will only keep growing. People loves social influencer because of his/her good quality content. He/she could be a long-term ambassador investment for the future rather than over using other influencers.

How to Succeed at Influencer Marketing Strategy

weisian — Sun, 25 Nov 2018 15:46:40 +0000

How to build an influencer marketing strategy?

How to build an influencer marketing strategy? Learn with influencer marketing strategy example specific to influencer marketing strategy. Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition, influencer marketing is “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.”

Difference Between an Influencer and an Advocate

Influencers have a considerable amount of reach, hence all the attention that big brands give to them by seeding them with products before they hit the market, or giving them insight into the product roadmap. The relationship between a brand and influencers is usually built upon incentives. An advocate is different. They may only have a few hundred followers and may not even blog (and many won’t know what an RSS feed is). The main difference is that advocates don’t need or want incentives. They will talk and talk and talk about the brands they care about, even if the brand completely ignores them. They are vocal, passionate and always give a brand praise both on and offline.

Communicate expectations

Don’t be afraid to communicate what sort of ROI you want to achieve through the campaign. Be nice about it but don’t be afraid to ask if they think your goals are achievable based on their past similar campaigns. This will also help you out when the campaign wraps, as you’ll be able to judge how well the campaign did based on your targets. It’s also a good time to ask the blogger for her media kit so you can learn more about the size of her audience and past campaign success. The media kit should also give you a good indication of her demographic, which will further allow you to see if it’s truly in line with the one you’re trying to hit.

Compelling and Engaging Story

Most people labeled as influencers are really just popular. Influence is the ability to actually persuade someone into taking action. Popular people online often have built trust with their community and are seen as an authority. But they may not be able to actually influence others to take action. If your target audience matches their engaged audience, the best tip I can provide is to work on a compelling and engaging story for the influencer to share and the action you’d like their audience to take when they share it. While the influencer may not be able to provide a personally compelling story, sharing one can make all the difference. A story that is relevant to the audience, with trust and authority influencer is a perfect influencer marketing strategy example.

Be Authentic

The best way to attract a social media influencer is to engage with them in an authentic way. Look at their content, share, and send them “social signals”. So that when you do want to reach out to them, there's a basis of understanding. Social media influencers are busy and also get contacted by LOTS of people. Use your social media savvy and genuine interest in their content to create a real relationship. This will help you catch the attention of a social media influencer that creates mutual value.

Social Media Transparency

Important influencer marketing strategy example is that all material connections to be disclosed with a documented process. Disclosure information gives brands authenticity and transparency.

Influencer Marketing Examples: Types of Goal Settings

weisian — Sun, 25 Nov 2018 15:54:23 +0000

Influencer Marketing 2018 is ending.

Key to influencer marketing 2018 with influencer marketing strategy specific to influencer marketing examples for free. Each influencer marketing effort will produce different results so you need to formulate clear strategies for each campaign and laser focus them on one objective each. And to create focused strategies, you need to first define your campaign goals since your goals will ultimately define your strategy. Let’s take a look at some influencer marketing goals and which influencer marketing strategy work best for each.

Goal 1: Generate leads/sales

Simply giving an influencer some product shoutouts will not be enough to increase your sales and drive ROI. Focus on sales-driven influencer marketing strategy if you want to maximize the profitability of your campaigns and generate excitement around your products and offerings. Hence, here are some influencer marketing strategies for increasing sales:

Custom coupon codes – Create exclusive offers for an influencer’s following
Product-focused contests – Create exclusive contests for an influencer’s following
Special promotions and discounts – Launch seasonal or pre-launch promotions
Promotional videos

Goal 2: Brand awareness

If you want to generate some buzz and increase brand awareness influencer marketing 2018, avoid focusing strictly on sales. Focus on strategies that will get your brand name mentioned and shared influencer marketing 2018. This also isn’t the time to force heavy promotions on new influencers as you may be reaching out to them for the first time. Hence they may not be comfortable with this type of aggressive influencer marketing strategy. If your goal is brand awareness, here are some influencer marketing strategies that will work:

Brand mentions – Influencers can introduce your brand casually and not force products
Product reviews – Influencers can show images of your products and give their reviews
Encourage sharing – Influencers can encourage sharing to their followers and use brand-specific hashtags.
Contests – These contests will not be product-focused but more targeted to rewards for sharing. Use brand-specific hashtags here as well.

Goal 3: Increase followers/engagement on social media

By implementing strategies to increase brand awareness, you will automatically increase followers and engagement and vice-versa. So these two strategies can be used interchangeably. An influencer’s followers are like gold and the more you can engage them, the more awareness and word-of-mouth recommendations you will generate. To execute these campaigns successfully, first, focus on the social site you would like to target for influencer marketing strategy. Then, find and work with influencer marketing examples that are a perfect match for your brand and who will result in the highest ROI. Next, implement specific influencer marketing strategy that will get you to your goal such as:

Influencer account takeovers – Let an influencer take over your account for a short period of time
Focused shoutouts – Mention your profile on the social site you are targeting
Invitations – If you run a location-based establishment, invite local influencers to see your place of business and have them chronicle the day via social media.
Work with influencer marketing examples to create unique ways to use your products

4 Tips to Perfecting Influencer Marketing Strategy

weisian — Sun, 25 Nov 2018 15:57:40 +0000

Influencer Marketing Strategy

Influencer marketing strategy on how to build an influencer marketing strategy with influencer marketing strategy example for free.When some organizations start out with influencer marketing, they seek the easy route by applying a traditional paid media approach to influencers. But Influencer Marketing is a whole new strategy, so here’s 4 tips.

Show, Don’t Tell in the Influencer World

Get an influencer to demo your product on their platform, effectively introducing the product to their audience and displaying its efficacy. For example, quote their testimonials and use that information as your own marketing copy. Drive traffic to your website by linking them to you, or including the opportunity to purchase a product within a post. Because influencers are everyday people who happen to have a large following surrounding their makeup tutorials, or workout videos, or baking skills, etc. Their audience trusts them as a voice of authority regarding products and brands. If you can get an influencer to believe in your product, chances are their audience will follow suit.

Driving Consideration and Purchase Intent

Influencer marketing can be utilized in many parts of the path to purchase journey, but its sweet spot is driving consideration and purchase intent. Influencer Marketing can go beyond just the total number of people reached, or engaged with the sponsored content. How you adopt influencer marketing depends on how you bring each campaign to life. Think about how your brands participate with your consumers’ lives!

Know Who Resonates in Your Area

Sometimes influencer marketing is all about recognizing the local talent. They usually have ready audiences in your niche, so do your research! Sort out your plans and get ready to communicate once you find the right fit. How do you want to work with influencers? Are you looking to drive sales? Or are you looking for user-driven content? For example, micro-influencers will often provide images and videos in exchange for exposure on the brands’ social media. Are you looking for brand awareness? Here is where you should allow for a mix of large and micro influencers to lift your brand with content experts in your niche.

Stick With What Influencer Knows Best

Remember, most influencers are elevated consumers who have gained the trust of their followings through their particular taste and aesthetic. They are equivalent to the friend in the group who always shows up in the coolest outfit, but instead of a few friends, they have tens of thousands. Let them be successful for your brand by sticking to the type of posts and style that their followers were drawn to in the first place. If their audience is happy with the content that you’ve helped them to create, the influencer is more likely to work with you again in the future.

How to build an influencer marketing strategy: 5 Expert Tips for Influencer Marketing Strategy

weisian — Sun, 25 Nov 2018 02:52:26 +0000

How to build an influencer marketing strategy?

Influencer marketing strategy example and influencer marketing strategy to how to build an influencer marketing strategy. Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger pool of potential customers. In fact, 94% of people who use influencer marketing believe it to be effective. There’s no question that influencer marketing is a worthwhile pursuit for growing brands. But, what comes into question is the way brands tackle their campaigns.

Do your research

When you want influencers to engage with your product or service you need to do the groundwork first to build a relationship with the influencer. Identify relevant influencers to connect with using tools such as Traacker and then focus on building the relationship. Think about how you can help the influencer. Share their content, promote their books, answer their questions. The more you can help the more they will want to help.

Know their style and use it to your advantage

One common way to incorporate influencer marketing is featuring expert opinions on your blog and a winning formula for this ultimately brings value to your audience, the influencers you want to connect with and you. When you choose the right people, you end up with a win-win for both of you and that should be your ultimate goal. The better you can understand the personal objectives of the influencers you are trying to reach, the better you can appeal to them when trying to engage them in your campaign. For example, if you’re doing an article on “Why Mobile Marketing Is The Future,” then your best place to start is finding people who are already championing that with their personal brand. When you know the beat of the influencer you’re trying to reach, position your pitch so it’s clear what they have to gain from it and how that aligns with what they are already doing. As a side note, make sure you tell them some numbers related to your audience (traffic + email subscribers) and how you plan to promote the content that will feature them. Don’t worry if your numbers aren’t ridiculously huge right away, the more important thing is that you’re honest, look professional and, more importantly, the influencer looks good in the final product.

Make It as Effortless as Possible

When you’re asking someone else to get on board with you and your product, it’s best to lay everything out for them on a silver platter. How to build an influencer marketing strategy? Think of it as a partnership. We’re all busy people so the easier you can make it for an influencer to talk about you and your product the better. Whenever we partner with influencers we will do all of the hard work; pulling content, designing collateral, making emails, etc. Influencer marketing strategy example is to get the message to the right audience. The most important thing you can do is recognize that their time is valuable (as is yours) and build a relationship that respects that.

Don’t Ignore Influencers with Small Audiences

An influencer doesn’t necessarily have to have a huge reach. If your goal is to create content to use on your Instagram account, using a brand advocate that takes amazing photos may work better for you than paying top dollar for a celebrity. Many influencer marketing strategy example explained this.

Follow-Up

How to build an influencer marketing strategy? Once you have posted a new piece of content that an influencer has contributed to, be sure to e-mail that influencer to thank them for their work and to ask them to share the content with their audience. Following up with them in the days that follow to let them know if their content performed particularly well. One Influencer marketing strategy example is if there are comments for them to respond to?

How to generate more awareness with Influencer Marketing 2018

weisian — Sun, 25 Nov 2018 16:11:48 +0000

Ending Influencer Markting 2018

Free influencer marketing examples and influencer marketing strategy to end influencer marketing 2018 with a bang. There are a lot of other factors that are ultimately much more important than their reach. Perhaps more importantly, who exactly they are reaching with their updates. Because at the end of the day, to get great results from your campaign, you need to be able to reach the right people – people who would be genuinely interested in your products or your services and who are likely to buy from you.

Look Beyond the Numbers

What makes you think someone is a social influencer?

It is the number of followers/fans, right? It is only natural – if you see someone who has an audience of 200K followers on Twitter, you can easily assume that that also means they are influential simply because they have that many people following them. But that is not necessarily true. And even if it is true, it doesn’t necessarily mean that they are the right option for you, either. There are a lot of other factors that are ultimately much more important than their reach. Perhaps more importantly, who exactly they are reaching with their updates. Because at the end of the day, to get great results from your campaign, you need to be able to reach the right people – people who would be genuinely interested in your products or your services and who are likely to buy from you.

Turn Micro-Influencers Into Your Brand Ambassadors

There are some very inspiring examples out there of brands working with influencers successfully. One such impressive example comes from ASOS, the giant online clothing brand, who uses an entire network of social influencers from all over the world, both men and women. The influencers, known as ASOS Insiders, all use “asos_their name” as their Instagram handles and regularly post updates helping promote the brand to their audience. However, what is so great about these insiders is that they are micro-influencers – meaning that, in most cases, they have fewer than 100K followers but have fantastic engagement rates.

Leverage UGC and Regular People

“Regular” people – i.e., regular social media users – can be a highly effective promotional tool for your business. Marketers have always named word-of-mouth as one of the most effective strategies. But when you bring it to social media, its power is even more impressive with greater reach. You can refer to many other influencer marketing examples to prove. Before social media brands were striving to get people talking about them with their friends and family; they can now leverage online platforms that can have a worldwide reach, beyond just friends.

The essence of influencer marketing 2018 with influencer marketing examples

weisian — Sun, 25 Nov 2018 16:14:59 +0000

Influencer marketing 2018

Influencer marketing 2018: Key influencer marketing strategy and influencer marketing examples. Social media evolution and constantly changing customer preferences creates a number of challenges for marketers. Hence, at the end of 2018 it's not going to get any easier. Ad blockers, a decline in popularity of traditional media, and more sophisticated tastes from audiences require effective measures - aggressive enough to beat the competitors, and subtle enough to avoid excessive advertising that can put a customer off. Growing Acceptance among Businesses The phenomenon has occurred relatively naturally. As bloggers and celebrities have been looking to monetize, whilst marketers have been searching for additional tools to drive brand awareness. Once combined, it has become such a powerful marketing symbiosis that according to a study by eMarketer, 85% of marketers worldwide are going to execute at least one influencer marketing campaign this year.

The line between recommendation and marketing

Hence, this coming year the line between a recommendation and marketing is likely to become clearer. The aim for transparency is getting higher in demand. More and more influencer marketing examples are proving this. Thus, customers are also turning more conscious of labelled sponsored content. Instagram is also supporting the transparency movement with sponsored content tags.

Influencer Marketing 2018 and beyond

Ad blockers will continue to stop publishers and brands from getting consumers' attention. Therefore, influencer marketing 2018 is going to be heavily utilised heavily in 2019. Refer to other influencer marketing examples for more information!

How to Increase Your Google Ranking with Influencer Marketing SEO

weisian — Sun, 02 Dec 2018 16:00:50 +0000

Instagram influencer search engine

Perfect your seo influencer specifically for instagram influencer search engine. Influencer marketing seo requires a lot of time and commitment. Influencer Marketing SEO has a lot of benefits to offer to your company. Yet many businesses fail to leverage their influencer marketing strategies to improve their search rankings. Here are a few ideas to help you with influencer marketing SEO to improve your ranking position.

Increase Backlinks

Search engines are always changing their algorithms to filter out junk posts. Hence, backlinks are a critical component of any SEO strategy. Depending upon the quality of your link profile, search engines will determine your rankings. It’s imperative, then, to have natural links to your site or blog in order to boost it in search results. The easiest way to generate these is to ask influencers to share your links in an organic and content-rich fashion. Seeing as influencers frequently talk about your brand or product on social media, it’s easy for them to do so. Search engines treat these kinds of link mentions as high-quality. Consequently, this will improve your search rankings.

Produce Creatively New Content

Not the easiest of tasks, but content creation is an essential part of improving search rankings. Search engines consider content freshness, keyword usage, and the quality and quantity of shares to determine rankings. Ultimately, the amount of unique content you create impacts where your brand ranks in search results. In fact, in a study, 96% of the respondents claimed to want more content from industry thought leaders. It can take the form of guest posting, product reviews, or better yet, a social media takeover campaign. Here, businesses give influencers access to their social media account to post on their behalf.

Boost Brand Visibility and Engagement

Blog posts are the most popular form of content marketing, used by more than 80% of marketers. Clearly then, there’s a lot of content out there, which makes it a herculean task for you to get your content to stand out. The lack of consumer engagement will have an adverse effect on your search rankings. The more you’re able to engage your audience, the more traffic you’ll see on your website. Your influencers can be the key to improving your engagement rates, thereby improving brand’s visibility and transparency.

Key Note Points

With influencer marketing platforms you can easily track how your influencer campaigns are performing alongside your other digital activities. This will allow you to check on the performance of your influencer’s content so you can better evaluate the ROI of the collaboration. The important thing is search engines take note of online chatter about trending content. With enough shares, they’ll start to prioritize your content over others, preventing it from becoming a needle in a haystack. What better way is there to rise through the ranks?

What is Engagement for Influencer Marketing Platform Instagram?

weisian — Sun, 02 Dec 2018 16:04:10 +0000

How to find Instagram Influencers?

Popular influencer marketing platform is Instagram. But how to find instagram influencers? One way is through instagram influencers agency. Instagram is one of the biggest social media platforms. The success is highly due to it's nature as a highly-targeted and visual marketing platform. It’s great for building a loyal audience. But with so many brands fighting for post engagement on influencer marketing platform Instagram, how do you earn your biggest share?

What is Instagram Engagement?

Before we move on to discussing the actual strategies that can help your business, let’s first try to understand Instagram engagement. Engagement rates, on any social media platform, can be considered as a measure of your followers’ loyalty to you.

On influencer marketing platform Instagram, the real engagement is

Not about the size of your audience, but the degree of their involvement with your brand’s content that matters most. It’s the measure of their interest and interaction with your photos, videos, and Stories that actually count towards marketing success.

Followers

This is an obvious factor that you should be monitoring. The size of your audience or those of your influencers are important when you answer "how to find instagram influencers". But not the most crucial parameter. More than just the number of your followers, you want to analyze how quickly you’re gaining new followers instead.

Likes

Likes are another fundamental parameter that contribute to your engagement rates. It’s a base level measure of whether your content is well received by your followers. It’s a rather straight-forward indicator of how popular your profile is among your target audience.

Comments

Comments are the next metric you want to look at when tracking the increase in your Instagram engagement. Analyzing the comments will give you a more qualitative understanding of what your followers think about your posts. Liking a post is one thing, but comments are a better sign of their involvement because they spend time writing one. The quality of comments is just as important. Often, people leave simple comments like “Nice” or “Looking good” which don’t really mean much. Just look at the spammy emoji comments below.

Shares and Reposts

Building on the above, the number of shares and reposts your posts get are also very important. If a user is willing to share your content with their friends, then you know they really liked the content you’ve posted.

How to Increase Influencer Marketing Instagram Engagement?

weisian — Sun, 02 Dec 2018 16:11:27 +0000

Measuring Influencer Engagement?

How to measure influencer engagement? The influencer engagement definition is when the influencer engagement rate is being calculated based on their communications with their followers. Influencers continue to grow in popularity as a way for brands to appeal to their customer and attract new audiences. Moving on, let’s take a look at some strategies that can help you increase your organic engagement on Instagram.

Leverage Hashtags

The power of hashtags on a platform like Instagram cannot be understated. The right, and more importantly, relevant, hashtags help you grow and reach the right people on the platform. Typically, you want your hashtags to be relevant to your brand, your products, your post, and the message you’re trying to convey. But how do you find the right ones to use? You can try using tools like Websta to find them. Here’s what a good hashtag game looks like.

Post Meaningful Content

What better way to increase Instagram engagement than post meaningful content that entices users to engage? It’s not just the actual image and your captivating captions that count but also the kind of content. You want to share content that shows users the true value of your product.

Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories on a daily basis. Such is the popularity of the feature that around 300 million people use it daily. What better way to engage your audience than share behind-the-scenes images and blooper videos with them.

Instagram Feeds Themes

Instagram feed themes are another great way you can add some visual appeal to your posts. While a lot of people use filters, not everyone is capable of pulling off feed themes. That extra appeal will help increase Instagram engagements for your brand. You could opt for something as simple as a black and white theme, or something more complicated.

Leverage Geotags

Apart from hashtags, you can also use geotags to make your posts and stories discoverable. Local businesses can leverage these to the fullest by adding location tags to their posts. It can help you engage with posts from other users in the physical vicinity.

Experiment with Posting Times

One tactic you can use to increase Instagram engagement for your business page is to post at the right times. You can maximize your engagements by posting content when the most of your followers are likely to be browsing their feeds. By posting then, you’ll gain more engagements within minutes of posting which count more than engagements gained ages later.

Have Story Highlights on Your Profile

When a user lands on your page, you have a few brief moments to convert them into a follower. One way to do that and increase Instagram engagement on your page is using the “Highlights” feature. Instagram Stories last for 24 hours only but with Highlights, you can extend their lifetime and entice them.

Interact with Followers Through Comments

The best way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time on a daily basis to comment on your posts and interact with your audience. For one, replying to user comments will make your followers feel special. They’ll be more inclined to stay loyal to you as well as interact with your account on a regular basis. You’ll be able to maintain a steady increase in Instagram engagements this way.

How to save time with Influencer Marketing Content Creation

weisian — Sun, 02 Dec 2018 16:20:19 +0000

What is influencer content marketing?

Social media influencer marketing: learn with influencer content examples targeted at effective influencer content building. We all know that content is the backbone of successful marketing. We’ve heard it time and time again, but what does ‘content’ really mean? Whether you’re using it online or physical influencer content marketing such as a poster, flyer, or magazine; they are all representing your brand.

What do we mean by Content Marketing?

Content marketing is all of the on/offline influencer content that you create for you customers. Influencer content examples could include weekly blog, newsletter, ebooks, books, graphics, images, social posts, etc. Every time you speak to a customer, greet them, thank them, ask them a question, you’re communicating with them in just the same way as you should be creating content.

Don’t set unrealistic expectations.

Especially if this is the first time you’re trying to work like this! If you give yourself massive goals, chances are you will fall short and give up. If you’re realistic about what you’re going to do on your first outing with this, then you’re more likely to succeed and far more likely to do it again. The more you do it, the more efficient you will become at it!

Planning:

Mark out key dates

Influencer Content examples should include:

Your launches / shows / key dates for your business
Key events relevant to your core audience,
Seasonal changes / events (Easter, Halloween, Christmas, etc.)

Mapping- Influencer Content Examples

Now you have your planner out and you can see the key dates coming up it’s time to build your content topics to lead up to those events.

Brainstorm for social media influencer marketing

To generate influencer content examples, you can:

Produce content to attract your audience to interact with you
Relationship / trust building content
Promotional content

Don’t forget that for your posts for social media influencer marketing should still be working on a mixture of curated and created content. Which means you don’t need an image for every day. We tend to do 3 of our own posts per week on Facebook, 5–7 on Instagram, and a blog on Google+/Medium. Upload the images to your scheduler or folder, depending on which scheduler you use. Your content marketing for an entire month done, in less than a work day. Each time you do this it gets easier and quicker. It’s a process that becomes embedded in your business and works by buzzing away in the background while you get on with the day job. It frees up your time so that you can focus on engaging with your key customer on social media, rather than worrying about what to post next!

5 Tips on How to Use Influencer Marketing Strategy to Reach More Customers

weisian — Sun, 02 Dec 2018 16:25:31 +0000

Influencer Marketing Strategy has Evolved.

Influencer marketing strategy: Master influencer marketing instagram with important influencer marketing examples such as social media. It is no longer just a place to connect with old friends and meet new ones. It has become a vital platform for brands to engage their audience and reach more relevant customers. This allows brands to successfully drive conversions through social selling. Therefore, social media is a place marketers can no longer ignore. In this article, we will discuss how to use social selling to reach more customers. Before that, let’s elaborate a little on social selling.

Influencer marketing examples: Put Social Before Selling

Think of social selling, simply, as your brand being social or personable with your consumers and selling when it’s relevant. With social media analytics, it’s easier than ever to gain a comprehensive understanding of your buyer personas. Knowing your audience’s’ interests and behaviors can help you build messaging that resonates with and strengthen long-term relationships. On social media, consumers shouldn’t be strangers by the time you sell to them. Now let’s see how we can make the most of these platforms.

#1: Pick Your Social Media or Don’t

Each social media platform has a unique personality — the artsy Pinterest, the trendy Instagram, the professional LinkedIn, and so on. You should choose the platform which gels well with your product and matches your brand’s identity. If you have a B2B product, you might want to focus more on LinkedIn than Instagram. If you are an apparel brand, it will be the other way around. In that case, Instagram and Facebook will be your major places of activity. Keep your products and brand in mind while choosing your preferred social media platforms. Here are three things you should consider while choosing a suitable social media platform:

Where do your customers visit the most?
How can you access your target the best?
What rate does your ads get clicked the most?

You’ll need to analyze your performance carefully on each social platform. You can also choose to explore all social channels if your time and budget permits. This will help you get a better understanding of what works best for you.

#2: Join Groups, Make Your Own, or Do Both

There are likely many groups related to your product on social media. Join those groups, follow the discussions, and participate in them. Remember, related groups are highly targeted areas where you have a high chance of conversions. If you can’t find a relevant group, create one and try to build a space for people to talk about shared interests relevant to your industry.

#3: Analytics is the Key

For every influencer marketing strategy, you need analytics to measure its effectiveness. This will help you understand how to take further steps in developing new influencer marketing strategy and making improvements. For social selling, analytics are a must. You need to constantly track your posts’ performance. You may already be using Google Analytics to measure traffic to your website.

#4: Use Storytelling to Engage like in many influencer marketing examples

You have followers, and you may have caught the interest of some consumers. Your job doesn’t end there. It is just the beginning. You have to engage consumers throughout their journey. Otherwise, they might lose interest in you at any time. There are many ways you can engage your followers like providing useful information, organizing an event or contest, etc. Storytelling one of the best influencer marketing examples to engage consumers. Storytelling can happen through a video, an infographic, or just a simple image or post. A good explainer video can be a great brand storyteller. Tell a story about how your product makes life easier and how it has helped other people. One platform is influencer marketing instagram. You can also tell a story on influencer marketing instagram about how your product came to be. You can take Airbnb’s amazing photo stories and real-life traveling stories as an example.

#5: Targeted Ads

In the case of other online channels, it might take some time to yield results for influencer marketing instagram. Social media ads can fetch you results from day one. Therefore, this should be your prime focus. Almost all social media channels have their own advertising platforms. To reach more customers, you can try different influencer marketing strategy on influencer marketing instagram.

Is it still possible to grow Influencer Marketing 2019?

weisian — Sun, 02 Dec 2018 16:26:37 +0000

Growth for Influencer Marketing

Influencer marketing 2019: Build your influencer marketing strategy based on expected influencer marketing growth rate. Are you looking for hacks and secrets to grow an account and an audience in less than 2 days on Instagram in 2019? Growing on Instagram takes time and efforts. A lot of efforts. And a strong determination. It’s not as easy as it used to be! If you don’t have time or if you’re not willing to work on your Instagram account, just hire someone that can manage that part of your business for you. And if you don’t have the money or if you think that it is not a real job, just don’t work on your Instagram.

The potential of Influencer for Influencer Marketing 2019

Instagram is and will be, even in 2019, the most popular social media channel. People judge your brand and its power by looking at the number of Instagram followers you have. You could earn $10 billion in revenue a year, if you have 243 followers on Instagram, people won’t believe you’re successful. And that’s why people usually want to have a strong profile with lots of followers on Instagram.

How to grow Instagram followers in 2019?

I know you’re dying to know! Most people will prefer to increase their Instagram following base rather than their actually business… But we’re not here to talk about that, we’re here to talk about social growth and social recognition! Yes, it takes time. It means that you need to get to know your audience, it means that you need to understand how to talk to it and how your brand and products can bring value to these people. It requires to be social, to interact a lot and to have a lot of empathy. Growing on Instagram is painful..!

Is there a quick technique to grow on Instagram?

No. If you want Instagram to actually serve your business, it will take time. You’ll have to earn your followers. Because Instagram is marketing. And marketing hacks don’t exist. Instagram, just like any other social media platform, wants you to spend money in order to show your content to broader audiences (through their ad system). That’s how they make money.

Conclusion

Instagram, just like any other social media platform, provides so much opportunities and so much data on your target. Just play by the rules: take the time you need to identify and to build your audience, spend a little bit of money sometimes when you have big announcements or particularly good content to share and your account will grow. And as your content and your audience will grow, Instagram will become useful for your business, for real. And that’s really what matters after all.

Venturing Overseas with Southeast Asia's Influencers

weisian — Thu, 06 Dec 2018 10:29:05 +0000

Thinking of Venturing into Southeast Asia Countries? There's a better way to do it.

Word-of-Mouth Marketing.

With over 4,500 Southeast Asia's influencers across Singapore, Indonesia, Thailand and Philippines,

Kobe can get the right people to spread the right message to the right crowd.

Why Word-of-Mouth Marketing?

Word-of-Mouth Marketing

Word of mouth marketing continues to be the most effective strategy to date. 92% of people trust recommendations from families and friends.

Effectiveness of Influencer Marketing

Ad Blocker

63% of users installed an ad blocker because of too many ads. This shows that online advertisements are not as effective anymore. People follow influencers for a reason. They will pay attention to what they are saying.

Over 4,500 Southeast Asia's Influencers

Singapore Influencers

Thailand Influencers

Indonesia Influencers

Philippines Influencers

If you are looking to expand your reach overseas into Southeast Asia countries, we have over 4500 Southeast Asia's Influencers that will help you to market your brand.

0 Everyday Influencers 0 Outreach 0 Engagements

Influencer Categories that are suitable for your brand

Kobe Global Technologies

Providing you with the best fit solution for your overseas venturing using our Patented A.I Technology that retrieve analytics through million of data points.

Content Specialists

Professional content specialist who will develop storytelling contents for your brand.

Kobe Influence Canvas ®

A 90 Minutes workshop to understand your brand and customers.

Patented A.I Technology Platform

Robust and accurate technology that helps your brand to find the right influencers.

Contact us if you would like to engage Southeast Asia's Influencers

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Ways to budget for influencer marketing instagram

weisian — Sun, 09 Dec 2018 15:49:25 +0000

Building an Influencer Marketing Strategy

Influencer marketing instagram: An influencer marketing strategy starts with influencer marketing examples as leading starts with a plan. If you don’t have a line in your budget for influencer marketing, add it. Brands and the people who swear by them have your target audience’s attention nearly every hour of every day. So make the most of that connection with a targeted, refined, and relevant influencer marketing campaign.

Entering 2019 for Influencer Marketing Instagram

Building influencer marketing strategy won’t happen overnight. Hence, as we approach 2019, it’s time to start planning for your influencer marketing strategy today.

One size don't fit all

One size never fits all in influencer marketing strategy. Your job is to get to know your channels and how they perform best for your customers. Otherwise, you could be throwing money at influencer marketing instagram that isn’t going to provide the effectiveness you’re counting on. At the same time, however, you don’t have to focus on a straightforward message on your preferred platform.

Manage and Evaluate Alternatives

Digital marketing technology has advanced to the point that influencer marketing examples show simpler ways to evaluate the performance of your influencer marketing strategy. Thus, the goal is to find trustworthy partners and solutions to maximize tracking opportunities like influencer marketing examples. Thus, successful influencer marketing strategy can be repeated to enhance ROI.

Spot Emerging Trends for your Influencer Marketing Strategy

Who would have thought that Instagram would have 500 million users? Many Influencer marketing examples are all using it as the top example. Once a place for “duck lip” selfies, it’s now a powerful platform for many sectors of the marketplace and influencer marketing strategy. Notably those representing beauty and fashion. Simultaneously, it’s still a bit of a wilderness, making it a prime target for pioneering ventures.

Negotiate the difference between Micro and Macro Influencers

weisian — Sun, 09 Dec 2018 15:57:24 +0000

Influencer Marketing Strategy

Influencer marketing strategy first start with some influencer marketing examples. One includes the difference between micro and macro influencers. Although paid advertising and search engine optimization (SEO) can be useful for getting your brand in front of your target audience. But if you want to convince people to give your brand a try, you need to gain their trust.

Influencer Marketing Examples on how to gain consumers' trust

One way to do that, whether you’re an upstart or an established business, is with an influencer marketing campaign: partnering with high-profile individuals to share audiences. Maybe you’ve hesitated with influencer marketing because working with a celebrity seems unrealistic or too expensive, or because you’re unsure of how you can identify the best micro-influencer for your brand. But influencer marketing examples are actually more accessible than you think.

Plan and Execute an Influencer Marketing Strategy

Crafting your influencer marketing strategy

One of the biggest mistakes brands make is reaching out to influencers without defining their strategy first. To avoid this, be sure you consider the following steps.

Hone your brand's message

Before you even consider reaching out to influencers, you need to have a clear, concise brand message that says who you are, what you’re all about, and what makes you different from the competition. It won’t do you much good to get in front of a new audience if you haven’t figured out what to say to them. What’s more, you’ll never get an influencer’s buy-in on an endorsement campaign if you can’t get them excited about your brand.

Difference between micro and macro influencers

Macro-influencers have massive fanbases and large numbers of social media followers (often upwards of 100,000), which make them a valuable resource if your goal is to get your brand in front of as many people as possible. This is why micro-influencers influencer marketing examples are such a popular option with brands. Their audience may be smaller, but they’re more engaged and feel a much stronger connection to the influencer.

Identify potential influencers to partner with

Having an influencer endorse your product can be valuable, but picking the right influencer is what makes these partnerships profitable. Difference between micro and macro influencers is key too. When considering potential influencer partners, one of influencer marketing examples is to ask yourself “How would my brand’s message sound coming from [Influencer]?” Some influencer marketing examples state if it seems like the kind of endorsement you can picture them doing, you’ll want to try to secure a partnership with them.

Decide on a possible arrangement

The most popular influencer marketing strategy today are run through social media. Hence, it requires less of a commitment of time and energy from the influencer.

influencer marketing examples: The options available to you depend on one of two things:

What the influencer and their team wants in exchange for their services.
Your budget for the campaign.

Whether your campaign will be run on social media or face-to-face, your options are largely the same.

The Impact of Influencer Marketing on Consumers

weisian — Sun, 09 Dec 2018 16:03:42 +0000

Influencer Marketing Examples and Strategy

Tips on influencer marketing instagram and influencer marketing strategy with influencer marketing examples. First, customers read reviews before making purchases. All the time. In fact, over a third of consumers report relying on reviews before making a purchase.

Value of Influencer Marketing Instagram

This is where the value of working with trusted influencers to try, then review products. How exactly nfluential are these influencers are? And what consumer groups are compelled to purchase because of something they’ve seen, read, or heard from an influencer? The impact of influencer marketing on consumers is pretty impressive. Here's why.

The Impact of Influencer Marketing Instagram on Consumers

What is the impact of influencer marketing strategy on consumers? Influencers are people. Humans like people, and they trust each other. People trust people more than they trust brands and more than they trust marketers.

Influencers are real.

The best influencers are honest, know and respect their audience. They don’t lie about products just to make a buck, and can deliver real value for both brands and the audience of friends and followers they’ve amassed over the years. Trust is key. And this is also what many influencer marketing examples emphasize on.

They are also entertaining

Offering new and exciting ways of sharing a brand’s message, people are more attracted to read. And consumers love the influencers who are sharing this information and these products with them. From what I can see, those influencers love them right back. It’s a relationship, not a one way sales channel that brands and agencies have been accustomed to in the past.

Main Challenges for Marketers Related to Influencer Marketing?

weisian — Sun, 09 Dec 2018 16:16:56 +0000

The Art of Influencer Marketing Instagram

Influencer marketing examples targeting at Influencer marketing instagram for the most effective influencer marketing strategy. We know that there are many challenges when it comes to brands and agencies executing influencer marketing strategy successfully.

Influencer Marketing Examples

The interesting thing about influencer marketing, or at least one interesting thing, is that far too often, brands and agencies have no real idea how to measure the success of influencer relationships. In fact, according to a study on influencer marketing by Linqia, 79 percent of marketers responding to the survey reported their biggest challenge for 2018 is determining ROI, a continuing problem.

Challenges faced for Influencer Marketing Strategy

Marketers are challenged by ROI, and in developing campaigns that measures significant results. Confused with terms like “reach”, many brands will go for huge follower numbers. Hence, it will be interesting to watch this change in perspective. Being able to keep up with social algorithm changes is difficult. But this makes reaching the right customers more effectively.

Influencer Marketing Delivers Results

While it’s not easy to do well, without question influencer marketing can deliver significant ROI for marketers. Humans will trust the people they trust. When people they trust tell them to go, do, see, check out, or buy something, often they will. For brands, getting that kind of response is much more difficult than it is for influencers.

Work with the right influencers for the right audience

That’s also where it can be dangerous. We have a very large network of influencers with whom we work. It's good to know the difference between micro influencers and those with inflated follower rates and fees, who rarely deliver any significant results.

Finding the right influencers

Working together to develop a campaign with the right audience. This helps in soliciting feedback from influencers and integrating their suggestions into future influencer marketing strategy. It is also good for measuring results and tweaking campaigns along the way. Those are all the things that go into making an influencer marketing strategy successful.

Simple ways to measure success of influencer marketing campaigns

weisian — Sun, 09 Dec 2018 16:24:18 +0000

Developing your influencer marketing strategy

Influencer marketing strategy: Focusing on influencer marketing instagram and its specific influencer marketing examples... Even as influencer marketing enters the mainstream, and more businesses see it as an essential part of their marketing strategy, marketers now have a new challenge ahead of them. Like any other marketing activity, significant money and resources go into the execution of an influencer program. So it shouldn’t come as a surprise that marketers are now closely looking at the performance of their influencer marketing campaigns to make sure that the money spent was well worth the effort.

Have Clear Campaign Goals and Map your Goals

Before you set out to determine the effectiveness of your influencer marketing campaign, you must first ascertain the business goals and key objectives of the campaign. Brands use influencer marketing campaigns for a variety of reasons such as raising brand awareness, prospecting to drive potential customers to a website, driving sales, etc. Once you are clear about your campaign goals, you can narrow down to the relevant metrics and data that can help you track, measure, and analyze the success of the campaign. There are a whole lot of metrics and data available to help you gauge the success of your influencer marketing campaigns. But there is no point keeping track of all the metrics, as not all of them will be relevant to your campaign goal. This is especially true when supporting your campaign with paid media, there are trade-offs between reach, engagement, and conversion. Put simply, you need to use the right metrics when it comes to monitoring your campaign performance.

1. Audience Reach

Reach indicates the number of people who see your influencer’s content. The major reason for brands to take to influencer marketing is the incredible reach offered by various social networking platforms. So reach becomes an important indicator to measure the success of the campaign. Influencer reach can be measured by tracking:

number of followers of an influencer and estimated reach percent or
Viewing the actual number of people reached in the influencer’s business manager

It is important to remember that it is not very easy to quantify the benefits of reach. And if an influencer has a million followers, remember that 15-30% of those folks are actually going to see any given post. Then there is also a possibility of followers being fake or inactive accounts. In this scenario, impressions, which are the number of times users have seen an influencer’s post, are a better indicator than the number of followers to calculate the actual reach of an influencer.

2. Engagement

Engagement is often considered to be a better indication of campaign performance in comparison to reach. The various engagement metrics indicate how an audience is interacting and consuming the influencers' content for your brand. Engagement can be measured by tracking metrics such as likes and reactions, comments, shares, and brand mentions. The engagement rate is an important metric to measure the level of engagement received by an influencer on their posts. It indicates the performance of the influencer’s content. You can use influencer marketing examples to benchmark engagement rate. To compare the performance of various influencers on influencer marketing instagram. Or also, measure the success of your overall influencer marketing instagram.

3. Leads and Sales Conversions through Referral Traffic

Referral traffic stats let you know which influencer content is driving traffic to your website or specific landing page. It provides meaningful, actionable insights into which campaigns are resonating with their audiences and across influencer marketing instagram Google Analytics is a great tool to find out where your website traffic is coming from. You can also use it to track metrics including who is visiting your site, demographics, and etc. For more information, you can check out this blog post on using Google Analytics to measure content marketing performance which applies to influencer marketing as well.

Why Influencer Marketing is the new face of marketing

weisian — Sun, 09 Dec 2018 16:31:23 +0000

Why social networks?

Influencer marketing instagram is growing and it's time to develop your influencer marketing strategy, and influencer marketing examples. Focusing on consumer recommendations found on social media which were used to guide companies on the development of their products and marketing strategies. Additionally, the use of the power of social networks to learn and influence consumer behavior for brand development proved to be more efficient than traditional forms of advertising. Here are some reasons why influencer marketing goes beyond traditional marketing techniques.

Build more credibility

Before one becomes a successful media influencer, they need to take time on developing a story for their audience and remain true to their cause. Attracting followers involves building trust with a fan base who come to believe in the influencers perspectives and opinions. Using well-known influencers to reach a specific audience will, in turn, create trust in the company’s product. Unlike traditional marketing, the word of the influencer will be more credible than a newspaper advertisement. Platforms such as NoxInfluencer allow for influencers to meet with brands and give brands the opportunity to vet influencer before engaging them.

Raise more awareness

The basic goal of advertising is to reach out to as many people as possible to create brand awareness. Influencer marketing is one of the most effective tools in reaching out to millions of people. When an influencer marketing strategy is launched effectively, it creates awareness for a company and its products. Additionally, social media can reach out to new markets unknown to the company. By creating value for both the company and the influencer coupled with the influencer’s credibility to his following, social influencers create a more impacting experience. Some influencers have more than a million followers increasing the number of people reached with a single post.

Get a direct line to your target audience

Gone are the days of cold-calling where reaching to an interested party was a matter of luck. Your company is able to reach directly to target customers with an influencer marketing strategy. Therefore, companies reduce the hustle of looking for the right audience. For example, when Nike wants to use a social influencer to sponsor their products, they go for influencers in sports. Such as Wayne Rooney, thus making it easier for them to reach and convince.

Understanding Influencer Marketing: Steps to become an Influencer

weisian — Sun, 16 Dec 2018 16:34:01 +0000

Influencer Marketing Instagram Essentials

mportant influencer marketing examples for influencer marketing instagram, the top influencer marketing hub now. This is for you, if you're just starting out or just feeling stuck. A definitive guide to how to tackle things starting today!

First, build up your portfolio

If you want to become known as an influencer in a larger sense, spend the time and energy creating success in your smaller area first. It's not enough to have a niche; you've got to dominate in that niche. I asked him what that looked like in an average day back in the early years of building. Influencer Marketing Instagram is hours a day just posting information online, doing the research and really trying to get involved in forums and communities. That was a component of success, being seen as an expert, in giving and trying to help as many people as possible. Figuring out what to write is probably the hardest. So it’s always good to plan your content in advance. Allow yourself to brainstorm some ideas first so as to narrow your focus for whats important.

Secondly, Start an email list.

So if you're just getting started, listen and save yourself! Start collecting emails yesterday. This better facilitates your communication channels and materials.

Third, block out important periods on your calendar.

What isn't on the calendar doesn't get done. It is especially important to schedule in influencer marketing examples so you can keep track of what’s important. This way, you can carve out time for yourself and your spouse or family.

Fourth, focus on your image.

An important part of success was to be real and simply yourself. Being real, not trying to be some corporate endorser is important. Key influencer marketing examples state authentic recommendations are what keeps followers coming. By maintaining amazing authenticity and transparency with followers by focusing on how to help people.

Hence, in conclusion:

We hope these small little tips are useful for you! Hence, supporting your influencer career better!

Why Influencer Marketing Instagram may be the right career for you

weisian — Sun, 16 Dec 2018 16:43:04 +0000

Global Top Influencer Marketing Hub

Influencer marketing instagram: Global top influencer marketing hub with important influencer marketing examples for instance that there are more influencers now than ever before. But the size of the pie is also getting larger. Figure out your "why," identify brands that would be an organic fit and get started on your future. Someone has to be a part of the next wave of successful influencers. Why not you?

Social media audiences love personal stories.

Influencer marketing examples found out that women on social media are more likely than men to share personal information and connect with family, friends and other like-minded individuals. They are, unsurprisingly, the majority of users on Facebook, Twitter, Pinterest and Instagram. There are lots of factors that go into becoming a successful influencer, but at the top is authenticity. Can you connect with your audience through storytelling and will they engage with your content because it resonates with them? High-quality photos and videos are a very close second, but without the personal connection, they won't get you very far.

Figure out your three "whys":

The reason to why you want to tell your story?
Decision to why you want to do it through a blog or on YouTube/Instagram?\
Why are you the person to tell this particular story?

2. Numbers speak loudly

Influencer marketing examples show that 86 percent of women consult social media before making a purchase, and who are they looking to? Their favorite influencer who has the same skin tone, body shape, aged child or taste. Influencer marketing has evolved, and there are now dozens of metrics, but it really comes down to creators using products, giving authentic and honest reviews, and getting their audience's feedback. You can take a look in your purse, car and around your house to find products that have changed your life or brands you swear by. These are brands that would be a natural fit for you to partner with. Your views on these items are important and will drive the purchase decisions of people who follow you. But, instead of one-to-one, it's one to thousands or millions. You can start by including these brands in your organic content so you can use them as examples when reaching out to brands for in-kind and/or paid partnerships.

Growing Influencer Marketing Hub

Many people think of influencer marketing instagram are just pretty faces who take nice pictures. However, they don't realize influencer marketing Instagram is a multibillion-dollar business. It is well-documented that traditional business women receive less funding than men and that number is even smaller for minority women. But, in influencer marketing instagram, you can get started with a camera, editing programs and items you own.

Is the Era of Social Media Influencer Marketing Hub Declining?

weisian — Sun, 16 Dec 2018 16:54:25 +0000

Influencer Marketing Examples are important

Influencer marketing hub for Instagram and others: Include influencer marketing examples to explain the power of social media influencers. If you reach a conclusion now, it will be invalid as the future is highly unpredictable. With the volatility in the market structure and the ease of promoting content, social media apps- Facebook, LinkedIn, Twitter, Ello, Instagram are the rage among youngsters and entrepreneurs alike. Now, we need the right social media channel to create awareness among the potential consumers. Instagram and Facebook publicity along with the services of a social media marketer helps in building a good market for your initial entry.

Is Social Media Era Fading away?

However, another school of thought says the era of social media is gradually retrograding. The power of social media influencers is long gone? With stringent privacy policies and laws regarding safety, the craze and ease of accessing social media are dwindling. The influx of unwanted advertisements flashing in the forefront is getting annoying. With the technology getting smarter, the ads of recent surfings start popping up. Hence, where's the privacy?

Deleting Apps? Influencer Marketing Examples

Millennials and Gen-X are gradually deleting their Facebook and SnapChat accounts to stay grounded and focus on work influencer marketing hub. Where they may be too overwhelmed with whatever was posted by their peers. It was intriguing as well as time-consuming to keep a track of latest updates. Therefore, deleting my FB account saves a lot of constructive time to focus on my work.”

Influencer Marketing Examples: Pro-privacy Policies

Moreover, with pro-privacy policies, the influencer marketing hub is restricting the incessant promotions. Therefore, clients who do not wish to receive random advertisements and unrequisite e-mails are being paid a heed to and the norms of promotions are getting stricter.

One of influencer Marketing Examples: WhatsApp

WhatsApp, restricting the forwards to maximum five people, is a step in this direction. Hence, you can easily streamline the notification settings of your phone and e-mail to prohibit mails gatecrashing through. Over to you- The games of the influencer marketing hub might change, the players might change, but the game is here to stay. Social media is the buzzword and is a table-turning game for influencer marketing hub. You need a channel to showcase your work to customers, you need a channel to create demand and you definitely need a channel to prove your mettle. This media will serve it all on a single platter.

Changing the definition of Influencer Marketing Examples with the Power of Influencers

weisian — Sun, 16 Dec 2018 17:01:52 +0000

Definition of Influencer Marketing Hub

Knowing the power of social media influencers is beneficial to excel in Influencer marketing hub with some influencer marketing examples... Influencer marketing is in a big way increasing all over. The new influencers like of blogs and social media are seen influencing the big brands also. There has been a forward march of influencers in changing the nature of Influencer Marketing in the form of Micro Influencers. Micro Influencers are the future of influencer marketing hub and they will drive the Industry. This is the time when Facebook, YouTube, LinkedIn are planning a major role as marketing services.

Micro Influencers

They have followers between 10,000 to 100,000 and provide scalability to the micro influencer campaigns. Working with micro influencer’s gives up to 3 times more engagement in some influencer marketing examples. Micro-Influencer campaigns are 6.7 times more efficient per engagement than influencers with larger followings. It brings easy and cost-efficient targeting options which are as similar and easy as Facebook targeting. The Micro-Inluencer campaigns drive higher and efficient engagement rates than traditional campaigns. One big reason for this is the scalability. With micro influencers, it becomes flexible, easy and scalable. Working with 500 micro influencers (or even more) of 40 thousand followers each gives really better results than working with a few influencers with large followers. You get more, spend less, the impact is highly amplified and the buzz doesn’t go unnoticed.

Cost-effectiveness and Ease of Execution

The new marketing influencer marketing hub are cost effective than traditional advertising. These campaigns are easier to execute and they affect the right influencers also. This helps in targeting the specific audience at the right time. One more reason for it is being the authenticity and the trust of recommendation for influencer marketing hub. Micro-influencers provide real customer advocacy because they are authentic voices. They are fans of the brands they write about, and when they post about these brands to their followers and fans, it works like word of mouth. With Micro influencers this relationship is intensified, as the chances are those recommendations will feel even more as these are the people who you admire and you can practically be – you can’t be a celebrity but practically speaking you can have 50k followers on social media which is you aspire to get. It is like democratizing marketing in influencer marketing examples. Adding to this there will be great technology advancements which will make the process easier, cost-efficient, highly scalable and shift the focus from the top of the pyramid to the base of the pyramid. Taking brands closer and closer to their customers which we all strive for.

When you have these 5 Signs, You Should Start to Outsource Influencer Marketing

weisian — Sun, 16 Dec 2018 17:30:38 +0000

Key Influencer Marketing Hub: Instagram

Influencer marketing examples: Key influencer marketing hub for understanding the power of social media influencers. Influencer marketing is no longer a “let’s test this with a small budget” tactic. According to a study conducted by Linqia, 39% of marketers say they plan to increase their influencer marketing budget in 2018. Hence, here's 5 reasons why you should start to outsouce influencer marketing examples

You’re new to the influencer marketing game.

What type of contract do you use for influencer campaigns? Who are the right influencers to convey your brand message? What are the metrics of success to track as you execute your campaign? Was an influencer partnership successful enough to engage in future campaigns? Agencies know how to navigate these questions with their eyes closed, hence they have the expertise. What may seem like a daunting decision to you is likely something they’ve seen play out 100 times already.

Not ready to pay for a dedicated team.

Many businesses will decide to offload all influencer management responsibilities to their social media teams. Influencer identification, management, communication and all other tasks involved to successfully execute these type of campaigns takes a lot of time. Hence, if you do want to keep these efforts in-house, you should be prepared to hire a dedicated team. Otherwise, you’ll risk overworking your social team and simultaneously producing mediocre influencer campaigns.

Plan on leveraging influencers for multiple campaigns or audiences.

Many brands are multi-faceted and reach a variety of sub-segments within their larger audience. Thus, in order to reach the proper audience for any given campaign, the network of influencers who can do this will vary greatly. One beauty of working with an influencer agency, is that they already have a pre-existing network of influencers that they can easily tap into. You want to work with mommy bloggers? Having an automatic “in” with a community of influencers will save loads of time.

Incapability of constantly researching the ever-evolving industry.

But do you have time to continue to research this ever-evolving industry on a daily basis? Therefore given the fast-paced nature of this landscape, the rules are constantly changing. In conclusion, agencies are keeping a close eye on emerging trends and staying ahead of the curve. They are constantly looking out for things like the launch of IGTV. Or even updates to algorithms on various social platforms. Thus, involving a third-party provides your business with a peace of mind. Ensuring that none of these inevitable updates go unnoticed as you plan your influencer marketing campaigns.

Other examples for reference

We often learn from those who have already done what we are currently trying to do. As a result, most agencies will already have a broad portfolio of past client work. Hence. they can share to provide insight into what sort of tactics have worked really well and which ones haven’t. This knowledge ranges from deciding which influencers have already proven to be successful partners, to what a realistic engagement rate for a campaign should be. Moreover, even brands who are thinking of bringing their influencer marketing efforts in-house would benefit from transitioning into this slowly.

Influencer Marketing Examples will be the Game-changer for your business

weisian — Sun, 16 Dec 2018 17:16:44 +0000

Finding Influencer Marketing Examples

Influencer marketing examples for the new influencer marketing hub. Witness the power of social media influencers starting from finding the right influencer. It is essential for your market positioning and campaign success. It’s no secret that the easy days of TV to shelf marketing are long gone. As a result, consumers today are smart, savvy and connected shoppers — they have a plethora of choices available to them. Due to this, marketers have had to enhance their creativity to lure them towards their products and services. One such emerging method is influencer marketing.

Basics are very important

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point. It capitalises on the social media followership of an ‘influencer’ who is usually an authority on a particular niche. Hence, influencers are potential consumers themselves.

Measure your results

The power of social media influencers is immense. If you’ve implemented influencer marketing or have been thinking about using it to grow your business, here are three ways to maximize return on investment:

Know your target audience:

Your target audience will determine the characteristics of the influencer you need, the social platforms they use and also the offers that would appeal to them. Research your target audience, understand their sentiments and know their consumption behaviour before choosing any type of influencer marketing hub. A great tool for discovering some deeper insights on your audience is Facebook’s Audience Insights tool, as it helps you discover demographics, likes, interests and activities of your particular audience.

Define success:

It’s important early on to establish your method for measuring your campaign’s success. The most common indicators of results are: audience reach, engagement, traffic increase, qualified leads and sales. While at it, get hold of tools you can use to analyse the metrics you identified. For instance, Google Analytics gives valuable insights about website engagement and online sales.

Vet your influencers extensively:

There shouldn’t be a conflict of values as you’re enlisting influencers to yourinfluencer marketing hub to connect with your target audience. It is thus, one must never give in to the lure of a large number of followers. There’s a big difference between popularity and influence. It’s common for influencers these days to buy likes and followers to boost their numbers. We can't deny the power of social media influencers. It can have a big impact on both brand awareness and your bottomline when used properly.

Influencer Marketing Data: 3 Takeaways Brands Need to Know

weisian — Sat, 22 Dec 2018 04:54:51 +0000

Influencer Marketing Examples

The Influencer Marketing industry isn’t going anywhere anytime soon. In fact, 84% of marketers surveyed by eMarketer said that they plan to launch an influencer campaign within the next 12 months. With this increase comes the need for standardization around influencer marketing metrics and its return on investment. Over the past year, Collective Bias analyzed the data behind more than 13,000 long-form influencer content posts across categories and retail channels to understand the trends and benefits for marketers. Here’s what we’ve learned:

Users spend more time on Influencer content than traditional display ads

Time spent with long-form content averages 1:55 to 2:20 minutes based on the season, which is important considering the traditional display ad averages 19.2 seconds with consumers based on viewability standards measured by Moat Analytics. With more than 25% of all internet users deploying ad blocking software (eMarketer), these ads may never even be seen by a portion of the target audience. Influencer content, however, continues to break through and is still a trusted resource by consumers that drives engagement.

How to Engage Consumers With Your Sponsored Content

weisian — Sun, 23 Dec 2018 02:59:44 +0000

Rise of Influencer Marketing Sponsored Content

With the rise of digital and social channels, consumers are faced with an enormous amount of content each day. We’re spending a tremendous amount of time checking out tweets, snaps, pins, Instagram posts, etc. - 20% of total online activity in the U.S., desktop and mobile combined - that the brands that advertise to us have begun to take notice to where our attention has shifted to.

Negative Stigma?

There used to be a negative stigma toward sponsored content, claiming consumers didn’t want to engage with these types of posts because they recognized they were being shown an ad and it didn’t feel natural. One article went as far as to say “Stop with the sponsored posts - consumers are not buying it. They see right through it as another attempt to sell them something.” The key here is “when done the right way.” There are plenty of brands making simple mistakes that drive people away from their sponsored content rather than encouraging them to engage with it. Here are three tips for creating engaging sponsored content.

Natural product placement for Sponsored Content.

Most folks would think a close-up of a product would be the best way to showcase the item on social media. Most folks would be wrong. Your consumer is more likely to relate to the product if they see it naturally in the influencer’s element. If it’s an item of clothing, just wear it. If it’s a food or beverage item, have it as part of a broader photo. Make your photo feel less like an ad and more like a natural, every day moment that just happens to include a product.

Let your photo do the talking.

Far too often we see great photos that are ruined by an overlaid logo or text. You aren’t creating a meme, so keep the text off of your photo. Keep the text limited to your caption, and use a couple of hashtags. But not too many - as that can also make a post feel too spammy and result in decreased engagement. With sponsored content instagram. You can develop sponsored content with the help of sponsored content examples. If you create high quality content, you will see engagement with your sponsored content - the data doesn’t lie. When your content quality is poor, your consumer will likely look the other way.

Elements of Successful Influencer Marketing Campaigns

weisian — Sat, 22 Dec 2018 03:17:24 +0000

Influencer Marketing Strategy

Key influencer marketing examples important for your influencer marketing strategy and influencer marketing campaigns. Influencer marketing strategy has undergone both expansion and democratization recently. More brand and companies are turning to influencers to create more authentic storytelling. Influencer Marketing Strategy has become the digital version of word of mouth advertising.

Advent of Social media

Influencers can reach people on new levels, and who qualifies to be an influencer. People who blog about food, clothes, or even review children’s toys can develop huge followings. They may qualify as influencers. To take advantage of these shifts, an influential marketing campaign must have specific elements.

Identify Your Goals

Key influencer marketing examples important for your influencer marketing strategy and influencer marketing campaigns. Obvious though this may sound, many people start an influencer campaign without a clear objective of what they want to achieve. Creating an influencer campaign is time-consuming so if you go down this road, you want to have a plan for a destination.

Goals can include:

Increase Brand Awareness
Drive Traffic to Content
Boost Online Sales
Increase Mobile App Installs
Promote Seasonal Purchases

Use your goal as an endpoint and create a campaign around it.

Identify Your Audience

You need to first identify your audience. You should have relevant information at hand. But keep in mind that it depends on the scope of your influencer campaign. You may need to make adjustments accordingly.

Where do they live?
Which demographic groups are you trying to reach?
What social media platform do they use?
Who do they view as “experts” on the topics you want to promote?

Select Your Influencers

Narrow your list by relevance and influence

For relevance consider:

What topics they discuss. Read several pieces of their content and review their comment section to assess their message.
Whether their audience matches your target regarding age, gender, and location.
If their personal brand a fit for your business brand.

If you find they have relevance to your target audience, determine if they have influence by reviewing their numbers including: Therefore, use this information to invite select influencers to participate in your campaign.

An Organic Process

Unlike traditional marketing, this is a collaborative effort. You are inviting influencers into the process, thus, you will not have complete control over what they will say/do. To manage the contributors, create guidelines that include:

Timelines
Deliverables
Content Limitations (topics, word count)
Expectation of Results

Hence, remember that you want to use the influencers to promote your goods or brand. The influencers want to use this opportunity to expand their audience and raise their level of perceived authority. You must strike a balance, but do not lose sight of the fact that you brought this group together to serve your needs, and everyone else’s should be secondary.

The Deliverable

The most common deliverables of influential marketing pieces is a series of quotes to be used on a website, on a blog, or a compilation blog where the selected influencers present their opinions on your chosen topic. An excellent example of a way to implement influencer marketing is. What makes it a great example is it:

Groups like influencers together.
Provides a narrow topic for the influencers to address.
Allows each influencer to promote their website and share social media links.
Engages the reader.
Is aligned to be optimized and equipped for social media engagement.

Is there a need to pay for sponsored content?

weisian — Sat, 22 Dec 2018 05:31:27 +0000

What should you consider when working with an Influencer?

weisian — Sat, 22 Dec 2018 06:11:44 +0000

The secret is influencers.

What's the influencer criteria? Important influencer marketing examples that will define your influencer Marketing strategy here. People are building careers on these social platforms (Twitter, Instagram, YouTube, etc.), and they are successful because they have a “natural” brand. Being their natural, unbridled selves, these content producers establish a credible and reliable platform for marketing to consumers. However, simply partnering with the most popular YouTuber or Instagram account will not translate to success. If owners are searching for an influencer to align with, they must be sure that the influencer meets the following key requirements.

Who is watching?
This seems like fundamental business and marketing savvy, similar to “know your market,” but it is essential for finding the perfect influencer. Find out the age of your target consumer audience.

If your consumer base has a younger average age, look for Snapchat or Instagram users in that age group. Older social media users tend to lean toward Facebook and Twitter, so you have to understand where the money is for your business. If you spend $5,000 on a Facebook influencer, but your consumer base is primarily 13-year-old girls, you are going to miss your target audience. You’ll have wasted $5,ooo because you did not do your consumer demographics research. To form a successful partnership with an influencer, owners must be aware of where their audience is.

Authenticity and reliability.
The greatest advantage (and sometimes disadvantage) is that there are opinions all over the internet. Gen Zers and Millennials have become smarter buyers thanks to online text and video reviews.

A strong review from an influencer could be the publicity and credibility boost.

Quality not quantity.
What this tells owners is that they need to find an influencer with an engaged audience. Picking a YouTuber simply because they have a million subscribers does not mean that you’ll have a successful experience.

An engaged audience is a marketable one. Aim for a YouTuber or Instagrammer with at least 500,000 subscribers/followers and 350,000+ views per video/post. What's the influencer criteria? Important influencer marketing examples that will define your influencer Marketing strategy here. Find an influencer who includes and involves audiences in their content. Because these audiences are more willing to continue watching and follow the influencer’s advice. Influencers are supposed to entice their viewers with entertainment and “useful” content. Entertained viewers feel that the influencer offers value, and you will be able to hook into that trust. Active channels/profiles connect with viewers on a daily basis, and Gen Zers need a constant flow of content to stay loyal to a brand.

Is the content suitable for your brand?

Understand that if your brand fits the style of the influencer. Your product will resonate much better with viewers and increase sales. Influencers are some of the most powerful marketing tools available to businesses, but they can be misused and under-analyzed. Take the time to discover what is best for your company when choosing an influencer.

Understanding Influencer Marketing in detail

weisian — Sun, 23 Dec 2018 05:15:30 +0000

Influencer Marketing Strategy

Whether your brand is big or small, there are influencers in your space. Therefore, we advise that you should be building relationships with them.

Definition of:

Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Marketing: The action or business of promoting and selling products or services.

Hence, influencer marketing is simply the act of promoting and selling products/ services through people (influencers). They have the capacity to affect the impression of a brand.

Yes, Influencer Marketing Examples.

It is not new at all. Influencer Marketing Examples has been happening for a long time. But the definitions and way to do it may just evolve differently. Main influencers now include Celebrities, athletes, and opinion leaders to promote each unique brand's service offering.

What has made influencer marketing unique?

In the present is how social media communication has leveled the playing field and given anyone and everyone the opportunity to share their voice. Thus, anyone with internet access can share their opinion and content. Hence, if they do it well enough- become an influencer. Anyone with a smartphone can produce high-quality photography that ten years ago could have only come out of a $5,000 camera. The most intriguing people will rise above the rest. These individuals that rise way above the rest in following, engagement and/or content creation are social media influencers. These are the individuals that brands are scrambling to work with. And you should be too.

Allocation of Budget

Big brands (and small) are starting to allocate big budgets to their influencer marketing programs. Hence, big marketing agencies are scrambling to form divisions and hire staff to execute Influencer Marketing. There are boutique agencies and software popping up all over the place who provide niche Influencer Marketing services.

So is influencer marketing an important and worthwhile strategy?

Absolutely, and if done correctly this can single handily be the biggest catalyst for business growth. There are many young savvy brands who are using Influencer Marketing almost exclusively as their sales/marketing strategy. It is powerful, and if done right, it can have an incredible ROI that delivers tremendous business success and growth.

More on Micro-Influencer Marketing

weisian — Tue, 25 Dec 2018 16:52:13 +0000

Finally, it’s almost a game

More on micro influencers 2018. Ways to increase micro influencers roi and better micro influencer benefits include to first find the exact social media platform that your consumers are actively on. Just because micro-influencers aren’t drawing in big crowds, doesn’t mean they are not producing significant results. Marketers shouldn’t be overseeing the micro-influencer. Do you think it's possible to find the perfect balance of content, promotion and sponsored placements. Micro-influencers ROI produce content that resonates with their followers. You can really relate to them. From you think they’re kind of cool, to they have cool stuff. Followers will go on cool travelling adventures with them through their posts. These people aren’t out of reach, basically. They’re people we look to for inspiration on a daily basis, someone just like you. But maybe that person has achieved something you hope for, or lives in a way that you admire.

More on Micro-influencers

They’re limited. Limited meaning potentially 100k or 200k followers - but they’re attractive to brands because they produce great quality material, in a genuine way. Micro-influencers might not have a million followers, or a reach that a celebrity or a high profile blogger might have.

The ‘three R’s’

They are so important for brands. Social Media is a different type of exposure and it’s how that age cohort are consuming content. This consumption will continue to change as time moves forward.

Reach - defines the number of followers an influencer has on their socials
Resonance - the amount of engagement an influencer gets like shares, and likes.
Relevance - if they are relevant with their content

So is Micro-Influencer the way to go?

More on micro influencers 2018 where one could say the content of a micro-influencer is more tailored to their audience. Micro influencers roi is better with a niche, hyper-targeted audience. This works as one of the micro influencer benefits for brands to work with them for good micro influencers roi.

Kobe Raw - Interview with @Lindsayvoitton

weisian — Wed, 16 Jan 2019 09:51:40 +0000

Kobe Raw – @Lindsayvoitton

As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of “Kobe Raw”, we learnt from Lindsay to find out more about her story as an influencer.

Can you share with us how you started your journey as an Influencer?

I’ve always loved dressing up since I was a child so I started out my first online store when I was 17. Because of this store, I started posting ‘OOTDs’ of me wearing the outfits and never knew people would actually like these photos! This passion has led me to start creating fun and colourful content and I’m so grateful for those who have been following me through my journey.

What 3 things does anyone starting in your industry need to know?

Be unique but at the same time, keeping it real. Also, never stop learning! You don’t need an amazing camera to capture great content. Just grab a phone and inject some creativity & your own personality into your photos!

What keeps you going when things get tough?

My friends that share the same passion as me. At the age of 23, we are all starting to experience adulthood and trying to juggle everything at once. I’m glad to have friends that remind each other to take some time off to continue doing what we love!

What is one thing you dislike when working with brands?

Extremely specific briefs. I love brands that allow us to explore our own creativity. As a content creator, I love putting my mood and ideas into photos that showcase my personal style! If you enjoy reading about the life of the Influencer, check out our previous interview here.

For New Influencers: 7 Influencer categories to consider

weisian — Thu, 27 Dec 2018 06:57:15 +0000

Influencer Categories

Unsure of which influencer category to start off in?

There are many types of Influencer categories in this Influencer marketing industry and for influencers that just started to hop into this career path, it might be confusing as to which one suits you more. Thus, this article will help you make your decision based on some factors that we have collected from each influencer categories. We will list out the influencer categories that are deemed as more mainstream and general from what we have seen throughout the years. There are namely 7 main categories that influencers usually enroll into for their career as an influencer.

1. Beauty

What are beauty Influencers?

Beauty Influencers are the ones that loves to pamper their skin with skincare products and makeups to boost their appearance in the front of public. They have their own style and brands that they love using throughout their career while at the same time learning the new trends of techniques to help their followers out. Creating their new inspired looks and making tutorials to help people recreate them, some even have their own makeup line! Not only products, services are at the middle of their palms as well! Additionally, beauty influencers also shares services from facial clinics to relaxation spa are pretty common in this line of categories as well. If you are someone who totally loves the idea of sharing tips and tricks about beauty, this category is definitely one for you. Picture credits to: @mongabong More about Beauty Influencers: https://www.getkobe.com/beauty-influencer-marketing-insider-tips-2018/

2. Lifestyle

What are Lifestyle Influencers?

You might be confused with the word 'Lifestyle Influencers' as it does not seem like they fit anywhere as a category by itself and it is partially right. Lifestyle Influencers are influencers that are able to fit in to many categories all at once and create a lifestyle influence of their own. Lifestyle Influencers are people that usually spreads positive way of life and cheerful vibes to their followers. Their Instagram are constantly updated with what is happening in their life and are always happy to help their followers out with their sharing. They can be sharing out their favourite spot for meeting up with friends on Monday and sharing about their favourite piece of clothing from a certain brand the next day. These influencers usually also portrays a carefree image to their followers and if you are someone like this, you are certainly up to be one. Picture credits to: @TypicalBen

3. Travel

What are Travel Influencers?

Altogether, these bunch of fun influencers are usually adventurous and they love to explore many places out of their own comfort zone. Sharing with their followers every precious memories from their trips and gives them real time updates of their trips are part of their day. Sometimes, they would even share some tips and tricks on how they pack their luggage and what their followers should take note of when travelling. Their photos are usually inspired by beautiful places of attractions and sometimes rural places as well. Hence if you love to travel, you can consider being a Travel Influencer! Picture Credits to: @amebeverly

4. Fashion

What are Fashion Influencers?

Does wearing a certain piece of clothing makes you feel confident and beautiful? Or are you catching up with the latest trends of style? Generally, Fashion Influencers on Instagram are very generous with showing off their favorite pieces of clothing with their followers and sharing with them where they can get it. They are the ones that will be updating their followers with the latest trends and how they can pair up different styles with for different occasions. So, if you love fashion and showing off your own sense of style, this might be the best suit for you! Photo Credits to: @xinlinnn

5. Fitness

What are Fitness Influencers?

Keeping fit, exercising and living a healthy lifestyle is what Fitness Influencers are best at. For the most part, these influencers would usually be snapping photos and videos to show their process of exercising while at the same time promoting a healthy way of living to their followers. You can literally find out from them the best way of losing weight or the best recommendation of protein food for your balance of nutrition. Not only that, they will also be open to share with you their tips and tricks of how you can keep fit. Besides, if sharing your fitness passion is what you like, this will surely be your type of route! Photo Credits to: @kerstinong

6. Parent

What are Parent Influencers?

As the word 'Parent' it is a very literal category, it means that you have to be a parent or a parent-to-be yourself to be a Parent Influencer. These Influencers usually are very open to sharing their parenthood to their followers, and advices to help the parent community. For example, their struggles with getting their children to sit down and eat food or sharing what product works best for their children. These recommendations usually helps their followers to choose wisely for their own children. Furthermore, Parent Influencers are usually very down to earth and very raw with what they expresses out on their social media platforms as they loves to share the real side of how being a parent is like. On a side note, all of their kids are very very adorable too! So, if you are a parent or a parent-to-be, you can definitely take this category into consideration! Picture credits to: @bongqiuqiu More about Parent Influencers: https://www.getkobe.com/marketing-to-parents-parents-influencers/

7. Food

What are Food Influencers?

In fact, there are two main types of Food Influencers. The first type are people who take videos or pictures of photo to make it look ascetically pleasing and delicious, usually without showing their face. On the other hand, another type are people who video themselves eating food to show how good the food tasted. Nevertheless, there is one thing that make them food influencers and that is their love for food. Food Influencers have their trusty camera or phone with them and are always on their radar to explore new kinds of food, and sometimes exotic ones. Generally, their followers follow them based on their food recommendations and they get the latest update of new stores opening. Scrolling through their Social Media profiles will definitely make you salivate. Therefore, if you are someone who loves food and have a great taste bud this might be the best option for you! Picture credits to: @decipherkieffer More about Food Influencers: https://www.getkobe.com/ways-to-food-influencer-marketing/ All in all, the best advice as to what influencer categories you should pursue is ultimately based on your own liking and passion. As in the long run, you will only be motivated with the fact that you are passionate about that category you have chosen. In short, "Life is too short to do what you don't like!".

Key Challenges in Influencer Marketing Strategy

weisian — Tue, 25 Dec 2018 16:56:49 +0000

Developing an Influencer marketing Strategy

Influencer marketing strategy: It's key to work influencer marketing examples on influencer marketing instagram, but challenges are inevitable. But, yes, everyone’s talking about it. And also, over 59 percent of brands are spending money on it. Studies have shown that 92 percent of consumers trust recommendations from other people. People even trust strangers over branded content. Hence, influencers are the social bridge between brands and consumers today. Here's some ways on how influencers can strengthen the trust between your company and consumers.

Ways to launch your new services/products

Consumers will be more motivated to try new products when they can see how others are using it to improve their lives. Use influencer marketing content to showcase new products and how everyday people use them. This shows that you would rather purchase something when you observe it's effectiveness before you purchase.

Revive your brand and products

Influencer marketing examples is not just a launch pad for new products. It can also be the saving grace of well-established brands at risk of being forgotten. When it comes to creating influencer marketing examples, an influencer’s true beauty lies in his or her ability to tell stories. Enlisting influencers to spin a lagging product back into the forefront of consumers’ minds is the key to avoid being delisted. Sometimes, retailers put a brand on notice prior to delisting and give them one final chance to prove a product’s value. This is where influencers can come in and bring the product back to life through new and unexpected uses.

Influence the society positively

Influencer content is not just for helping accomplish traditional KPIs. Integrating influencers into charity amplifications brings another layer of authenticity to a brand’s efforts to impact both charities and sales. This is an area that influencer marketing instagram truly love. If it aligns with the influencer's personal branding, a partnership is a great way for them to show their civic spirit. With the influential mom, studies have shown having children of their own makes them take a closer look at the world their child lives in, so they love supporting brands who their corporate responsibility and give back.

Inspire customers to try and purchase

A study by Arbitron said more than 30 percent of customers who tried samples during a demo said they bought the product during the same shopping trip. However, demostrations can be a fast way to attract consumers to trial and purchase your product. Hence, when influencers experience and talk about your demo, you gain brand exposure through their content.

4 Reasons To Start Using Influencer Marketing Instagram

weisian — Tue, 25 Dec 2018 17:00:13 +0000

Today, old-fashioned advertisements stick out like a sore thumb.

More on influencer marketing instagram where Influencer marketing strategy comes alive with influencer marketing examples from us. In a world where customers are struggling to trust the companies they do business with, influencer marketing can make a brand seem more credible and authentic. One of the biggest reasons why companies are turning to Instagram influencer marketing today, is because of traditional marketing. The old methods simply don’t work as well as they used to anymore. One of the best things about influencer marketing is that you can earn customer attention, without being overwhelming or annoying.

Good engagement and authenticity

Companies who want a large following on social media and a good engagement rate can’t rely on old-fashioned methods anymore. It’s no secret that influencer marketing instagram appears to be far more effective at placing products and companies in front of interested customers. However, influencer marketing ads to the efficiency of an influencer marketing strategy by presenting a influencer marketing campaign with the familiarity of a well-known face. Now that 92% of consumers trust recommendations from people – even if they don’t know those individuals personally. It’s no wonder that influencer marketing Instagram feeds are driving most of the social buying journey for big brands.

You can target and filter consumers with influencer marketing examples

While a lot of companies get caught up trying to drive thousands of visitors to their website every day... The truth is that it doesn’t matter how much traffic a website gets if that traffic isn’t properly targeted. ROI is when you get real results. Companies who use influencer marketing strategy to improve the impact of each Instagram post not only improve awareness for their brand, but also ensure that they’re getting their message across to the people most likely to buy their product or invest in their services. Companies can assess the Instagram followings of the influencers they want to engage with before they start their campaign. This ensures that the brand connects with the most effective and relevant influencers for their team.

Influencer marketing strategy: Make your money worth

Many businesses think that influencer marketing on Instagram is only useful if they increase their Instagram following. While it’s true that an influencer can help to generate new fans for a company on their social accounts, that’s only the start of what a brand can accomplish with this form of marketing. By combining an attractive offer with a well-matched influencer, companies can take their message to their wherever they are. By making those ads more natural and organic with influencers, any brand can succeed.

How to Make Influencer Marketing Instagram Content Trustworthy?

weisian — Tue, 25 Dec 2018 17:04:09 +0000

Influencer Marketing is everywhere

Enhance your influencer marketing strategy with key influencer marketing examples and exclusive influencer marketing instagram starts from... Business Insider predicted spending for it will rise from an estimated $7.9 billion in 2015 to $21 billion in 2018. Influencer Marketing is a form of paid media and user experience. But is it effective? Trust is a top concern when it comes to influencer marketing examples.

Ensure transparency in sponsored content as part of your influencer marketing strategy

All sponsored content, including any piece created by a social influencer, requires a disclosure. Social influencers are typically hired first and foremost for their authenticity. While trying to “hide” that a post is sponsored simply won’t convince audience: key influencer marketing strategy. Whether influencer marketing instagram is just attending an event in your name or you’re forging on a year-long partnership... it is the brand’s responsibility to ensure the correct disclosure directions are given. Why is that? The brand is responsible for influencer marketing instagram liability issues.

Find someone that matches your brand

According to Forbes, 43 percent of Millennials rank authenticity over content. Ensure authenticity in your sponsored content. Your influencers should be people that fit your brand and style.

Influencer marketing strategy: Conduct ample research.

Resources are available for marketers to learn how to keep content authentic. Also, delve into the content and passions of each influencer you’re considering or have an influencer marketing company do the research for you. The result will be meaningful relationships between both your brand and the influencer, and your brand and their audience.

In Conclusion,

Influencer marketing examples is showing no signs of slowing down but consumers’ acceptance of it certainly could.

How to Encourage Sharing of Influencer Marketing Instagram Posts

weisian — Tue, 25 Dec 2018 17:07:12 +0000

Influencer Marketing Instagram

Instagram influencers are key to social media influencer marketing. The one platform is usually on influencer marketing instagram where... When it comes to Influncer Marketing Instagram the most important metric you need to focus on is your followers. But you don’t want to have just any kind of follower, anyone can buy a bot and get over a million followers if they’re willing to pay the price. No what you want are engaged followers. They’re the people who follow your feed because they genuinely like the content that you’re offering. But building an engaged following can be a difficult task.

Keep your images simple

Pictures speak a thousand words. A well-crafted image with a clear message is more likely to be shared than something that’s aesthetically convoluted and messy. Keep your message simple by keeping your image simple. Something like a text over a picture might seem too ordinary or mundane, but a straightforward message can be understood by everyone and has mass appeal. The best thing about keeping things simple is you don’t have to be a professional graphic designer in order to create a visually striking image. There are a bunch of apps out there that allow you to create your own visually striking images using just your phone! We recommend using tools like WordSwag and Typorama.

Branding

While this one might seem very obvious, it’s actually quite surprising how many instagram influencers neglect this. Make sure that you watermark each and every one of the images you post on Instagram or you risk people stealing your content. However, remember that your brand is much more than just a single logo design. Everything from your chosen color palette to your choice of font reflects your brand in social media influencer marketing. Every piece of content you produce should possess your style so that audiences are immediately able to recognize your brand, even without the logo.

Use the right hashtags

Hashtags are vitally important to furthering the reach and exposure of all of your posts. Hashtags allow instagram influencers to get their content in front of their desired audience. It also keeps your account up to date with the current trends. They’re often a primary way people find new accounts. Make sure that you’re maxing out Instagram’s limit of 30 hashtags per post, especially if you’re a smaller account. Every hashtag you use drastically increases the likelihood of your content getting likes and shares. Streamline the posting process by taking some time to do serious hashtag research in advance.Find out what hashtags your target audience really responds to.

Where to put the hashtags for social media influencer marketing?

Also make sure to post your hashtags into the comment section and not the caption of the image, because otherwise it just screams spam. Posting the hashtags into your own comment section will achieve the same effect and it’ll keep your image looking uncluttered.

Influencer Marketing: Should Brands Partner with Advocates or Influencers for Success?

weisian — Tue, 25 Dec 2018 17:09:59 +0000

Who can be an influencer?

Influencer marketing instagram with influencer marketing examples for you to build a successful influencer marketing strategy... Influencers might be celebrities, bloggers or pundits who have the ability to effect a behavioral change in others by mentioning a specific brand. They are sometimes driven by the offer of a free sample or perk to make a recommendation. An advocate communicates consistently regarding one specific brand. The most extreme example is the paid celebrity endorsement, which may or may not have an effect on buying behavior. A true advocate, often a highly satisfied customer, can be priceless. Brand marketers love to find people who are so passionate about a product or service that they promote it solely for the sake of helping others, usually without any type of incentive.

Evolve from mass to personal marketing,

A Nielsen Report, “Global Trust in Advertising and Brand Messages,“ reported that 92 percent of consumers say they trust word-of-mouth recommendations from family and friends. While an influencer might have a larger audience than the advocate, the difference is that 92 percent of their audience trusts the advocate while only 18 percent trust the influencers which it comes to a recommendation.

Still, businesses are finding ways to turn customers into advocates.

Loyalty and referral programs are among the most effective. Hence, generating and maintaining influencer marketing strategy is the best way to encourage natural advocacy of a brand. Influencers may be good to attract attention and garner conversations starters. Nielsen found that 92 percent of consumers trust advice from fellow consumers, confirming the long-held belief that word-of-mouth is the most effective marketing strategy.

The most noteworthy to increase advocates is to:

Create an outstanding product; the second most important goal is creating good customer service. Customers are more likely to engage in advocacy programs if they are perpetually satisfied with a business. Companies should also have plenty of outlets for customers to share their positive experiences; social media accounts are crucial, especially those most common with the company’s audiences.

The Effect of Influencer Marketing 2018 on Consumer

weisian — Sun, 06 Jan 2019 06:17:46 +0000

Influencer Marketing Delivers Significant ROI for Marketers

Influencer marketing 2018 is over with amazing influencer marketing results! Here's some influencer marketing facts that will throw you off... While it’s not easy to do well, without question influencer marketing can deliver significant ROI for marketers. People trust the people they trust, and when people they trust tell them to go, do, see, check out, or buy something, often they will. For brands, getting that kind of response is much more difficult than it is for influencers.

Influencer marketing 2018: What's the difference among influencers?

Do you know the difference between micro influencers with a targeted niche of followers/community with influencers with inflated follower rates and inflated fees? It is important to differentiate to pay one who really delivers significant influencer marketing results.

Finding the right influencers

It's important to find the right one to develop a campaign thats audience friendly. Thus, soliciting feedback from influencers and integrating their suggestions into your campaigns is key. Measuring and adjusting campaigns along the way with results are success factors of influencer marketing campaigns. Even though ROI from influencer marketing can be challenging, when it works, it’s amazing.

Reviews Drive Sales, And Influencers Drive Reviews

Customers read reviews before making purchases. All the time. In fact, over a third of consumers report relying on reviews before making a purchase. Consumers search influencer marketing results and read reviews on Google, blogs etc. Such practice is believed to prevent mistaken purchases, as you have prior knowledge.

Value of working with suitable influencers

Getting them to review your products is especially valuable to brands. Consumer groups are compelled to purchase because of something they’ve seen, read, or heard from an influencer they trust. The impact of influencer marketing on consumers is pretty impressive, no?

In conclusion,

When you can work with the right influencers, with the right audience, magic can happen.

Marketer’s Challenges at Influencer Marketing Results

weisian — Sun, 06 Jan 2019 06:21:25 +0000

Impact of influencer marketing

Yield influencer marketing results by overcoming brand marketing challenges. Experience the impact of influencer marketing now with recommendations from trusted source. Marketers and audiences alike have been captivated by influencers on social media. Who doesn't want recommendations from trustworthy sources? And what brand doesn't want to be the one recommended by influential social media users? Word-of-mouth works, and influencer marketing has proven its worth on a wide range of channels and platforms—the latest of which is social media.

Brand marketing challenges

Despite its current popularity, the increasingly crowded and convoluted influencer marketing space is facing some big challenges. It's not just an ad hoc marketing experiment anymore. Marketers and brands are starting to think about influencer marketing in a more strategic way, and they are demanding more from their partnerships: more transparency, more accountability, and better education overall. Here are five key takeaways for marketers on some of the biggest challenges and opportunities in influencer marketing.

1. Establish Clear Responsibility

An important step toward improving the strategic value of influencer marketing is establishing clear responsibility. Dedicate influencer marketing team is important. Influencer marketing should be included in the general marketing budget. This is responsible for developing quality influencer marketing strategy. With greater strategic influencer focus, there may be a rise of dedicated teams within the marketing department to manage influencer marketing.

2. Greater Transparency B2B/B2C

The social media influencer marketing space has exploded—with agencies, ad-tech companies, and publishers all vying to get a piece of the pie. Unfortunately, that proliferation of tools, tech, and consultants has done little to reduce the overall confusion around influencer marketing.

But as brands work to build better influencer strategies, they are also seeking education on best-practices, influencer pricing for brands, and the rules of the game. In fact, brands and audiences alike are calling for more transparency and more accountability in the influencer space: Consumer audiences want more insight into the ways brands are using influencers; brands want more useful historical data about influencer performance.

3. Long term Authentic Influencer Partnerships

The survey results suggest a strained relationship between brands and influencers. Although brand affinity and creator authenticity are crucial for marketers, less than one-third said they trust influencers to create content.

Many marketers still want to control and double-check influencer content before it goes live, and some even want final approval. Moreover, most of the marketers surveyed said they prefer to work with a handful of influencers to get their message out.

Use the right tools to select influencers

With better brand/influencer relationships, influencers can create more authentic messages that brands and consumers alike can trust. High-quality influencers could help alleviate some of the tension between marketers and influencers. Perhaps more important is that brands build confidence by developing relationships with influencers over time.

4. Collect Data for Greater Responsibility

Brands are happy enough to invest in influencer marketing, but when measuring effectiveness the impact of influencer marketing is a lack of trust. One of the biggest challenges in that area is having access to the right tools. In fact, 42% of survey respondents have yet to find the right tool to measure the effectiveness of their influencer campaigns. Hence, what marketers need are the right tools for gathering the right data. Therefore, they need to use that data to enhance and inform influencer strategy.

In Conclusion,

That points to a future that favors brands and marketers that invest in better technology solutions. Indeed, the report concludes that technology is the key to improving confidence and allaying fears.

With better tools for reporting and measurement, for content control, and for increased transparency overall, the influencer marketing space will continue to grow and flourish.

5 considerations before you execute influencer marketing instagram strategy

weisian — Sun, 06 Jan 2019 07:04:55 +0000

Which Influencer Marketing Platform?

Influencer marketing companies work on influencer marketing platform, especially influencer marketing instagram to gain exposure and consumers trust. You should not rush into influencer marketing without planning. This is particularly the case if you are envisaging paying influencers for their services. Influencer marketing instagram can take up considerable time, so you want to ensure that you are using your time in the most effective manner. It makes sense for you to first map out an influencer marketing strategy.

Set Objectives

Before you can create an influencer marketing strategy you first need to determine what you are trying to achieve. Your aim may be something small like gaining a set number of extra visitors to your website, with them signing up for a newsletter. Alternatively, you might choose to engage in influencer marketing with the aim of increasing sales of a particular product by a certain percentage. It is impossible for you to measure whether a campaign is successful or not if you haven’t set any objectives. The measurement of your ROI at the end of the campaign depends on how you have performed in relation to your initial objective.

Define Your Target Audience

For any influencer campaign to be successful you first need to know who you are trying to influence. It helps to be specific. The tighter you can define your target audience, the easier it is to find influencers who are relevant.

Do not try to target everybody

The worst kind of answer is to try and target everybody. Even producers of everyday commodity products, such as bread and toilet paper, try to differentiate their marketing. That is why they create ranges, focusing on different niches, e.g. a range targeting people who favor quality, versus a range for the budget conscious.

Find and filter suitable Influencers

For years businesses created advertisements promoting their products. But the problem is that people can now see right through ads. An advertisement for a dysfunctional product is likely to still promote it as being good for the consumer. The reason that businesses undertake influencer marketing is to widen the reach of content relating to their product or service.

Consumers trust influencers' recommendations.

Influencer marketing platform provide the trust and authenticity that are necessary for consumers to believe in a product enough to take a risk on buying it. This is the true value of influencer marketing.

Work with Influencers for Opportunities

Your influencers can help you shape your content strategy by showing you what most engages your target audience. By allowing your influencers to share your content you can better spot trends and opportunities. They can also help to guide you about what your target audience wants.

Listen to your influencers actively.

The influencers know these people very well. They understand the types of content that work – and the types that your audience don’t care about. They can also guide you to areas where there are gaps, waiting for you to create content where there is a demand. The influencers know your audience's worries and concerns, and they know the types of questions your audience often ask.

Collaborate With influencers to Produce Quality Content

Influencer marketing instagram communicate with their followers it is to inform, entertain, educate or inspire them. Thus for influencer marketing to work, the content must also be informative, entertaining or educational. If you haven’t yet built up influencer marketing platform relationships, you may kickstart this process, by curating high-quality pieces of your influencers’ content, sharing it with your followers.

Developing Strategy for Influencer Marketing 2019

weisian — Sun, 06 Jan 2019 07:12:39 +0000

Approaching Influencer Marketing 2019

Influencer marketing strategy for influencer marketing 2019 with influencer marketing examples that will bring your strategies to greater heights. That presents a challenge to marketers who have been doing it for a while. Sure, you might have a network that’s engaged with your content you can rely on to help promote, but they’re getting busier as more companies try to work with them.

Map the influencer landscape

Before reaching out to influencers marketing 2019 or building a list, you need to understand the influencers marketing examples in your industry.

Build an influencer strategy

This is for content promotion to prepare for the best influencer marketing 2019 campains. Reactions from one segment could help convince others, helping overcome objections. People might be more willing to share gated content by some influencer marketing examples they love.

Find and research on influencers

You can use other available influencer marketing examples or analytics tools to search and understand your potential partners. If all else fail you can fall back to traditional means by following influencer marketing instagram or other social platforms. However, do note that the latter takes time and requires a period of commitment.

Nurture relationships with them

One influencer marketing examples is to not be that guy or girl introducing yourself by asking someone to promote your content. We’ve talked before about building relationships before you need them. If you want influencers marketing Instagram and thought leaders to promote your content, they should be much more heavily involved. Engage them before and during the content creation process, involving them in the actual content, and using their feedback. In the crowded inboxes of influencers, they need to see a real reason to pay attention to you.

Double your reach with micro-influencers marketing examples

weisian — Sun, 06 Jan 2019 07:19:50 +0000

Influencer Marketing Instagram

Influencer marketing examples specifically for influencer marketing instagram. Here we are focusing on micro-influencers on how word of mouth has always been one of the best ways. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy.

Traditional word of mouth and Influencer Marketing

One great way to get hundreds of people talking about a business or sharing a product, is to get influential people with large followings to talk about a product. Hence, this is influencer marketing came about.

1. Organise Events and Invites for Micro-Influencers

One of the best ways to promote your products is through launch events. And one of the most effective ways to get influencers to promote your product is to provide them with exclusive previews. You can combine the two; when launching a new product, invite micro-influencers to a sneak peek event. For example, you can provide micro-influencers with an exclusive preview or demonstration of the product. You can even provide them with free samples as a method of payment as a means of influencer marketing instagram stories. This creates product awareness for you.

2. Guides or Tutorials on Ways to use it

Before people decide to buy your product, they may want to have a better understanding of how it works. It may not be enough to simply have the influencer feature your product in their content. Sometimes, you need to show the product in action to inspire people. According to a study funded by Experticity, people consider micro-influencers to be better than regular people at explaining how a product works. So have micro-influencers create tutorials or guides for your product. When people see exactly how the product works or is used, it may compel them to buy it and try it out for themselves.

3. Product Reviews and User Experience

Have micro-influencers honestly review your product to win the trust of your target audience. You can send some them samples of your product, or invite them to try your service for free. Let them know that all you need in return is for them to share their genuine opinion about the experience. Consumers can easily see through reviews that are too promotional, but micro-influencers are known for their authenticity. When the influencer marketing examples is authentic, you stand a better chance of winning over a new audience. You can even encourage the influencers to mention any negatives about your product/service they find. This will help reinforce the positive things they say as honest and genuine, which will improve your chances of driving conversions.

Social media trends for influencer marketing 2019

weisian — Sun, 06 Jan 2019 07:26:58 +0000

Influencer Marketing 2019 is here

Develop your scoring influencer marketing strategy for influencer marketing 2019 with our influencer marketing examples. First word of mouth marketing has been growing throughout 2018... It’s the time of the year again! And here's some influencer marketing examples that will help you stay ahead of the game for influencer marketing 2019. You have to read this! Let’s get started shall we?

The next age of data

We can’t cover the big trends without looking at data. With the rise of greater awareness for protection of personal data… Consumers, brands & analysts need to handle their data streams effectively. Not only that, but how businesses integrate data into their marketing strategy is changing. KPIs are merging, departments are realigning and businesses are getting more data savvy. 2019 is going to get smarter and shake things up.

Higher Transparency is the Road to Success

If businesses want to survive and thrive with big data, we must begin with proper influencer marketing examples preparation. This includes aggressive and proactive searches for bias in our data. Hence, anything less will set your business for massive, high-visibility, high-risk failure. Hence, it’s important to put in effort to consider all possibilities.

Higher Emphasis on ROI

This will drive up social & PR budgets as companies want to achieve more with less. The next big social media trend will be to focus on ROI. The key to measuring the impact of social and PR actions for the bang. We’ll see in 2019 when campaign success will be driven by more tangible metrics that ultimately lead to sales. Therefore, in 2019, we will see further acceleration of influencer marketing strategy adoption. Social media and selling on such influencer marketing examples, move from tactical to strategic platforms for companies and brands. This greatly affects the skills required to market.

More than Social Media Marketing?

Influencer Marketing on social media is reaching a state of maturity. Therefore, as businesses realizing that social media marketing isn't only about followers, reach or post likes. Ultimately, it all boils down to the core business metrics, especially the ROI. Thus, social media and PR budgets can no longer be justified using ambiguous metrics such as engagement or shares.

Hence, combining what we have said previously.

The focus of influencer marketing strategy are therefore increasingly focusing on proving the social media ROI. This in turn result in a higher budget allocation for influencer marketing. Hence, the successful digital marketing teams of 2019 will have strong data analytics and measurement capabilities. The focus will be on driving strong return on every dollar invested in social media and PR.

Summarising Influencer Marketing 2018

weisian — Sun, 06 Jan 2019 16:53:51 +0000

Is Organic Growth on Influencer Marketing Instagram Dead?

Summarising influencer marketing trends 2018 for influencer marketing instagram. Influencer marketing 2018 has been a great year for marketers. If you don't have a paid social strategy and budget in 2019, you are quickly going to become irrelevant? Is it true that Influencer Marketing Instagram has became a 'pay to play' space?

The rise of 'microinfluencers.'

Before social media influencers, brands worked with celebrities and traditional media to advertise and sell. When audiences started to crave more authentic advertising, social media influencers and influencer marketing instagram emerged. But now larger influencers are struggling to maintain authenticity and are becoming increasingly expensive. So, brands are turning to "microinfluencers," who have high influence over their specific niche. One key influencer marketing trends 2018 was that such Microinfluencers did gain some additional share in this space. This is due to the fact that their content is less likely to be driven by sponsors.

Increased authenticity.

Everyone who works in the digital space should try to stay up-to-date with the latest trends. However, just because you know the latest trends doesn't mean you can do it right. Always question if you truly need it. Evaluate what's right for your brand to get the bang for your buck. This is especially in a time when consumers are doubting authenticity within brands and looking to other sources.

Stories and IGTV for advertising.

Launched in June 2018 and owned by Instagram, IGTV is new to the social media scene. Instagram and Facebook Stories are also pretty newly introduced as one of the key influencer marketing trends 2018 for influencer marketing instagram. Hence, it has became a popular feature that marketers shouldn't ignore. "Now, people are posting Stories and video, and it's crucial that advertisers make the transition to these mediums," said Ryan. "To effectively reach consumers, ads need to feel authentic and unobtrusive. Instagram Stories is a non-interruptive advertising platform that aligns with consumers' preferences." It's a vertical video application where users can watch long-form video from popular Instagram creators. The application isn't a popular medium for advertising yet, but marketers should keep an eye on the platform for future opportunities.

What is Influencer Marketing Instagram?

weisian — Sun, 06 Jan 2019 17:04:24 +0000

What is influencer marketing?

What are the benefit of using instagram influencers on influencer marketing platforms such as influencer marketing instagram? First we cover the definition of influencer marketing instagram is pretty self-explanatory. Influencer marketing Instagram is marketing on Instagram that focuses on identifying influential individuals to reach specific audiences.

Influencer Marketing Platforms

Instagram has become the top platform for brands who are looking to connect with new audiences. Influencer marketing Instagram has become a convenient way to do it. When you work with the right people, it can be a huge boost to your brand and your sales. Therefore, it is important to know which influencers will be the best fit for your brand!

The benefit of using instagram influencers

Reach niche audiences

That's because influencers on influencer marketing instagram work like "magnets". They gather specific communities in one place with their profiles. So it's easy for brands and followers to find and filter wht they like! This is an easy way to find influencers to work with.

Personalized content

Influencer Marketing Instagram has this advantage of providing relevant information. One experience is through sharing personal stories so even when promoting brands, the stories come across as authentic. This is one main attraction of influencer marketing instagram.

Established trust and loyalty

As a result of sharing their personal experience, trust becomes one of influencer marketing instagram's most valuable assets. Brands can use it to reach users who are generally hesitant about trusting marketing and advertising. This way, you get people thinking and talking about you.

Improve your SEO ranking

This little-known benefit of influencer marketing is a real gem. When an influencer starts talking about you, their followers get interested. This way, they will start searching for your brand and hence improve your ranking. Additionally, an influencer putting a link to your website on their profiles can give your search ranking a major improvement!

Generate quality leads for your business.

How? They speak to specific audience segments through personalized content - a recipe for driving conversions, which worked for 50% of marketers leveraging influencers.

Benefits of using Influencer Marketing Instagram

weisian — Sun, 06 Jan 2019 17:13:37 +0000

True benefits of being an influencer

Benefits of being an influencer and benefit of using instagram influencers share commonalities. Influencer Marketing Instagram is growing... Because influencers on influencer marketing instagram work like "magnets". They attract specific communities in one place with their profiles. So it's easy for brands and followers to find and filter wht they like! This is an easy way to find influencers to work with.

Personalized content

Valuable Trust and Attention

Leads Generation and Conversion

How? They speak to specific audience segments through personalized content - a recipe for driving conversions, which worked for 50% of marketers leveraging influencers.

Why do you want to work with influencers?

The reason behind why you want to work with them may be different. So the selection criteria differs based on what you want. You need to know what your primary goals are before you can start selecting Influencers for your Brand.

Most importantly,

Before you consider follower counts or engagement levels, it’s important to build a list of influencers. This is for you to start filtering based on their suitable fit for your brand. If you have a good sense of what your brand represents, this process will be fast and accurate.

Influencer Selection for influencer marketing instagram

In terms of vetting, the first thing you consider is if the influencer is someone you would consider as a potential customer? Would they actually use or wear your products? The reason behind this is clear. Because if they don't, there is no point in contacting them. They have to like your product to convince. The intersection of your brand and an influencer’s content is going to be different for every business. So here's an advice to think through and come up with an influencer marketing instagram strategy.

Use Influencer Marketing Instagram Correctly to Fully Utilise Instagram

weisian — Sun, 20 Jan 2019 16:19:23 +0000

Influencer Marketing 2019 is here.

Influencer marketing singapore: About influencer marketing 2019 on influencer marketing instagram is that changes are bound to happen. If you’re looking for one of the best ways to engage and interact with followers, consider making Instagram an integral part of your digital marketing plan. Besides the fact that Instagram has more than a billion monthly active users, it's gotta be the most popular option. But how do you get a slice of the pie?

Define and Identify Influencers

Influencers who are attracted to your brand are bound to find your site. This step is important, yet the most tedious. It is important for you to focus on identifying the right people before moving on to the next steps.

How much to pay Influencers?

It’s important for digital marketers to recognize that it takes work on both ends to build a loyal following on influencer marketing instagram. Make sure that it's worth money on both your end and their end. Influencer marketing instagram payment agreements can take on many forms depending on the size of their following and the estimated amount of work required for the project. Hence, work out a mutually agreeable compensation agreement and put it in writing.

Partnership and Co-Create

Be aware that the brand you’re partnering with created a marketing style that drew their followers. Give some space, don’t try to micromanage the entire process.

How to be authentic and credible?

Use their products and get familiar with them. Hence, you can promote them and give constructive reviews. Such content is valuable to your followers. Deadlines and timeframes are important too. This is so that expectations are upfront and clear.

Legalities and Guidelines on influencer marketing instagram

It may be helpful for both parties to have a written agreement that allows the influencer to retain content ownership. The Federal Trade Commission has some regulations for sponsored social media ads. Be sure to follow the guidelines and ensure that your influencers know and understand them as well.

Influencer marketing 2019: in conclusion

Be sure to share in the experience of creating a successful campaign together. Mutually express the results on both sides is extremely important. After the influencer marketing singapore campaign, you may want to discuss areas where each of you can improve if you want to work again.

Will 2019 be the Year of Influencer Marketing 2019?

weisian — Sun, 20 Jan 2019 16:07:51 +0000

Influencer Marketing Singapore:

As we approach influencer marketing 2019, the changes for influencer marketing instagram is expected to have new trends, challenges and players. Is influencer marketing a market disruptor? Is that why we’re not done at all? We’ve just begun for influencer marketing 2019, let's talk about some trends.

It's all about data

We have reached a point where companies can gather nearly all the data they need to know you better and fully understand what makes you click. Fed with all this information, brands will know what consumers and fans want to hear and see, and looking at one influencer’s Instagram profile will feel like talking to your best friend—you’ll feel heard, happy and understood. Because friends are those who know all about us. However, the business of big data has brought big concerns, too. So now consumers are getting more protective of their information, and brands are becoming aware of it.

Rise of Micro-Influencers

In an effort to bring themselves closer and closer to their audience, brands will make a big push toward medium-influencers. The influencer marketing industry is not just a place for players with massive followings. Influencers with a range of followers from 50,000 to 250,000 will generate more engagement than their colleagues with a larger audience. Additionally, a medium-influencer will benefit not just your engagement numbers, but your ROI too. The key to succeed with medium-influencers? Focus on content.

Put your attention on Gen-Z for influencer marketing 2019

Gen Z is slowly taking over as the leading generation on social platforms. There are a few traits that will make this transition happen faster. Gen-Z are more global, have higher individuality, better at multitasking. Therefore, all these traits will make for highly successful influencers and committed influencer marketing instagram followers.

Improvements for Influencer Marketing 2019

weisian — Sun, 20 Jan 2019 15:57:59 +0000

It's here: Influencer Marketing 2019

Influencer marketing instagram for influencer marketing singapore, especially in influencer marketing 2019 that will hit marketers strong. Instagram influencers continue to be a hot topic in social media, and by the looks of it, you can expect to keep seeing more of these social stars flooding your feeds. These collaborations and sponsorships have nearly replaced traditional ads and are a huge part of a social media strategies today.

Analyse Content to Ensure Quality

Influencer Marketing 2019 need to analyze every piece of content for performance and quality. This is to ensure that the campaign will be successful in achieving KPIs. Good quality content will usually attract good engagement. Hard work will bring you a long way as you never know whos taking notice of your work! However, a great piece of content can't influence anyone if nobody sees it.

Content Quality vs Reach

The main difference between these somewhat arbitrary groupings is the size of the influencer’s follower count. At the end of the day, you would want your influencers to motivate purchase actions than achieving their reach. Hence, you will need to find the right balance between cost, reach and quality.

Identify and Optimise Influencers

Once you're evaluating every piece of content, it's fairly easy to measure performance at the influencer level. Not every influencer in the same category produces results for your brand. Thus, this provides guidance as to which influencers brands should engage for long-term commitments. This is very important as long term influencer marketing commitments will bring you higher rewards.

Influencer Content Plan

Now we should elevate influencer marketing 2019 content analysis to make sure it reaches the ideal target audience. However, to be successful, this strategy has to be in place. As results come in, syndication can begin for the plan to work. Hence, you need to have a good content plan first before adjusting your analysis to it.

Measuring Attribution

Budgets for influencer marketing singapore are growing. Therefore, the expectation to drive real business influencer marketing instagram results will go higher. Hence, good influencer marketing 2019 should work hard to provide some level of attribution between the campaign and business objectives.

3 interesting highlights of Influencer Marketing 2019

weisian — Sun, 20 Jan 2019 15:22:24 +0000

As we approach 2019, influencer marketing is still going strong. How will Influencer marketing singapore in influencer marketing 2019 evolve? Approaching a stage of content overload and more people are now taking more time off technology than ever. It will be interesting to see how businesses will engage their prospects in 2019 to address this challenge. Here’s 3 interesting ones that may inspire you for a better 2019!

Plan for Brand Content

The brand should also have a plan to use the best-performing content, not only on their social channels but in their other marketing as well. You can try to use content that have immediate value, or some for ongoing basis. It really depends on your influencer marketing 2019 campaign. Part of influencer marketing has to be extracting insights from performing content. Feed these insights back into the organization and improve.

Adapt Longer Term Partnerships

As influencers work long term with a brand, their followers get used to them talking about that brand. This way, they will be more convinced and the posts will seem more authentic. Hence, results can increase significantly. This also includes high commitment in finding the right influencer to partner up for a long term plan!

What Rates is Good?

What to pay an influencer is a complicated topic. You might be paying more than you need to. Hence, you need to gather enough information or high influencer marketing experts to analyse the costs. Right now, rates are ad hoc, and payment decisions are often an estimation. Hence, in 2019, its important to focus on value when searching for an influencer.

True Breakdown of Influencer Marketing Strategy Cost

weisian — Sun, 20 Jan 2019 17:19:21 +0000

Price of Social Media Marketing

Social media marketing with influencer marketing examples for you to build a successful influencer marketing strategy. First you have influencer marketing 2019. It will be the year of influencer marketing. If you think you’ve seen it all, the trends, campaigns and influencers of this coming year will make you think again. With the help of technology and the transformation of a society that is focusing more and more on the individual, customer experience will become personal experience and entertainment will dramatically shift towards authenticity. So how much do you think Influencer Marketing Strategy actually cost?

Consider Big Instagram Influencers (100K+ Followers)

Instagram posts by a fashion blogger with 500,000 followers could sell out an entire product line within 24 hours. But they are expensive and may not reply. According to The State of Instagram Marketing in 2018, only 22% of businesses currently partner with Instagram influencers, but it could grow to over 40% in 2019. Consider advertisers that spend upwards of $5 million for a 30-second commercial. This excludes production costs, to reach more than 100 million viewers. This does not guarantee who may or may not be the brand’s target audience. Is this what you want for you influencer marketing strategy?

Crunching the Numbers

On average, when asked how much businesses pay for sponsored Instagram posts:

66% report that they pay under $250 per post,
while 27% pay between $250 and $1000.

From there, you can adjust and take other factors into consideration, such as engagement rate, client budget, campaign length, and other partnership specifics.

Another Alternative: Micro-Influencers (10K – 100K Followers)

If you’re a small business, working with micro-influencers could be an effective and affordable way. Influencer marketing strategy is poised to become a key for promoting business and products on Instagram. In particular, major growth and trends in 2019 is expected with influencer marketing, which has shown to yield great results for businesses.

Top 5 Influencer Marketing 2019 Predictions

weisian — Sun, 20 Jan 2019 17:09:28 +0000

Hello Influencer Marketing 2019

Although influencer marketing strategy with influencer marketing examples is important for influencer marketing 2019, you need more work. If we strip influencer marketing down to its most basic form, we could say it's to drive a brand’s message to its target audience in a more authentic way. But there is one key factor that can make or break the transition from consumer awareness to consideration of actually taking action: credibility. But we need more than what we already know. Firstly, the long-term way to stay competitive in influencer marketing 2019 is to continue to deepen understanding of target audience and customers.

Better Audience and Customers Analysis for influencer marketing 2019

One of the reasons that AI is emerging in marketing is that it can extract more subtle patterns about your customers out of the data collected. There is a wide range of tactics available to do this including qualitative user research, surveys, web user session recording, split testing, and analytics. To meet the desires and needs of your followers, you need to have results fast. As we mentioned, trust is fundamental. People only buy from people they trust.

Higher emphasis on trust and authenticity

Trust issues are at a sky high due to the expansion of fake news and product placements. The call for businesses to increase transparency and government to act is set to grow. For example, Facebook defending its privacy practices and more data leaks throughout 2018. In email, consumers are looking for personalized relevant experiences. This is how you get the attention of your customers to take a look at their cart again. However, we have to emphasis that more trust and transparency is needed for consumers to happily share their data. And as mentioned previously, the data enables you to provide the marketing experiences they desire. It used to be a dream, but Artificial Intelligence is slowly being a part of different marketing channels in form of chatbots and dynamic websites.

Automate, Personalise and Send E-mail out with AI.

Did you know that email marketing is catching up with innovations? There are smarter email automation including personalization in the subject line using AI now. That may not be a human thats sending you emails. Although AI in emails is not strong enough to handle email campaigns by itself now, it surely does reduce the workload for an email marketer. What needs to be seen is how email marketers will utilize the power of AI in the coming future.

More Precise Marketing in Influencer marketing 2019

What is precision marketing? Keep an eye out for precision marketing. Although it may be something new to you today, who knows it will be used regularly soon? If you use marketing automation, you’re using a form of precision marketing. But true precision marketing goes even deeper than that. It is the ability of marketers to hyper-target prospects based on behaviors, desires, and previous purchases. Precision Marketing is a prediction system to start igniting your interest. Lastly, the increase of selling with influencer marketing strategy will lead to sales and marketing departments to become more closely aligned.

Sales and Marketing Teams to Work Closer than Ever

The line between the two departments continuing to blur, if not disappearing altogether. Marketing pros must become sales experts and modern sellers must become marketers. If influencer marketing 2019 is to have a future, sales and marketing departments must adjust and align.

Influencer Marketing Trends that will stay

weisian — Sun, 20 Jan 2019 16:51:59 +0000

Building your Influencer Marketing Strategy

Influencer marketing examples essential for building influencer marketing strategy. Looking out for influencer marketing trends is not easy... Influencer marketing has evolved significantly over the last year. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. Let's talk and share about how Influencer Marketing will be in 2019...

Emergence of B2B Influencers

B2B Influencers may be those writing blog posts on big websites to talk about a brand. Depending on your influencer marketing strategy, some B2B influencers are open to writing a guest article on your blog for payment. Since influencers are likely to share their blog reviews with their own followers, this option adds greater brand exposure.The challenge is that B2B influencers often blog to promote their personal expertise rather than for commercial purposes. This means PR or editorial influencer marketing examples approach may work better.

More Micro-Influencers are Joining In

Bigger isn’t always better. Micro-influencers, or those with a niche following of less than 15k Instagram followers, have proven to be more effective at inspiring action in many cases. Hence, to partner with micro-influencers most effectively is to recognize the pros and cons. Although micro-influencers give you higher engagement, they can also be more draining on your resources. This is because that you need to identify and manage a greater number to achieve the same audience size. When your influencer marketing strategy is overall brand awareness, larger influencers will still be your best option.

Influencer marketing trends: Emphasis on Relationships

One of the most encouraging trends we’re seeing in influencer marketing is an emphasis on long-term relationships. Brands must research and identify influencers who genuinely like and use their products in their everyday lives. The extra time and effort is often worth it, and lead to a stronger ROI. Brands are looking beyond individual campaigns. They are leaning toward year-long or even multi-year ambassadorships for a more authentic relationship.

Overcoming 3 Marketing Challenges With Influencer Content

weisian — Sun, 20 Jan 2019 16:40:04 +0000

Building your Influencer Marketing Strategy

More on influencer content examples aka influencer marketing examples to bolster your influencer marketing strategy quick. Successful Influencer Marketing Examples are not one-hit wonders, the roles they played is truly impactful. Influencer content examples are successful and unique because of its ability to tell an authentic story for any product or campaign. Influencer content is not just a launch pad for new products; it can also be the saving grace of well-established brands at risk of being delisted.

Hence, revive products and avoid delisting them

When it comes to creating content involving a brand, an influencer’s true beauty lies in his or her ability to tell stories. Sometimes, retailers put a brand on notice prior to delisting and give them one final chance to prove a product’s value. Influencer Marketing is good in a way that it tells an authentic story to followers. It does not come off strongly as an advertisement instead as a friend's recommendation. This is where influencer content examples can come in and bring the product back to life through new and unexpected uses.

Utilise Influencers to Launch and Introduce New Products

You can make use of influencer content examples to showcase the new products in the direction of how everyday people use them. Consumers will be more motivated to try new products when they can see how people like them are using the products. This way, it acts as a tutorial and testament to the effectiveness of your new launch.

Add value to your charity efforts

This is an area that influencers truly love. If the fit is right, a partnership serves as a great way to show the other side of them. Who doesn't love supporting brands that possess corporate responsibility and give back to the society. Hence, we conclude that the online reach of influencers to get the word out is truly useful and efficient.

Overcoming Challenges in Influencer Marketing 2019

weisian — Sun, 20 Jan 2019 16:27:57 +0000

Influencer Marketing Singapore is not ending soon...

Influencer Marketing 2018 has passed. And now influencer Marketing Singapore is in the era of Influencer Marketing 2019. Here we share how at the core, influencer marketing is about building relationships and cultivating feedback. If you treat influencers like a sales tool, you’re not only going to be unsuccessful, but you will also run the risk of damaging important relationships with the people who have influence within your industry and surrounding your brand.

Identify and Finding Influencers

One of the most obvious ways to identify influencers is by turning to your own “social backyard.” If your brand has an established community, take a look at your most active participants and existing super fans. It’s important not to stop there, however. Expand your search to look beyond the obvious. Regardless of industry, there are complimentary spaces and conversations that will allow your brand to connect with existing fans on a new level, while simultaneously exposing it to new audiences. A word of caution: Keep in mind that network size doesn’t necessarily correlate with results.The challenge becomes finding ways to meaningfully participate in the online communities and conversations while remaining authentic.

Listen and Engage with Influencers

Value comes in many forms. Hence, engaging with Influencer Marketing 2019 should follow the natural flow of conversation; it should never feel like a hard sell. This is the golden rule to authenticity. Marketers should always strive to build a rapport before moving into a proposition in influencer marketing singapore. Offline experiences are also very effective and impactful way to make an impact with influencers.

Tracking of Results and KPIs

At the onset of influencer marketing 2019, it is critical to establish what your goals will be. You need a clear understanding of your goals, how they will be measured. Thus, Success will look like what you embark after engaging with influencers.

3 Food Photography Tips for the Perfect Instagram Food Shot

weisian — Sun, 27 Jan 2019 05:09:23 +0000

How to shoot food photography?

Always wondered how to shoot food photography professionally? Here we share food photography tips to enhance your food photography skills! Pictures tell a thousand words. There's no better way to brag about the food we are having than taking deliciously tempting photographs. Pictures taken with phone can also turn out perfect, so don’t feel you need to pick up a camera from the start! Lets more on to some of the ways where you can also capture these beautiful shots in no time.

Choose your setting carefully

Ironically, the plate of food you are shooting is not the key. Decide on a mood you want based on the setting around you. This can be the tiled walls next to the table, a unique vase and table setting, wall paper, or just a nice background. Play around with what you have to create a unique setting for your subject. Or, if the dish is a stand-out, shoot it alone. The sky is a good option too if you are in the open space concept!

Know your angles

There are only a few angles you can use to shoot food. So, its important to know what works best with what you’re shooting. This really depends on the subject you are shooting. For example, subjects such as coffee, pizza, and open bowls like acai are usually best from directly above while food such as burgers and sandwiches are best from the side to show the fillings in detail.

Natural lighting is key

We must highlight that natural lighting is key for getting great food shots! It will be great to dine open-air concept or otherwise, you can try to get seats closer to the window! Avoid direct light as you do not want to overexpose your pictures or make the sunlight the main lead. Also, never use flash! In conclusion, you will discover which angles, lighting, and even the type of food you shoot works for you over time.

Instagram now allows you to apply for verification blue badge

weisian — Sun, 27 Jan 2019 04:43:48 +0000

2019: New Instagram Verification Service

How to get verified on instagram 2018 was big. Now with instagram verification service, you can enjoy benefits of blue tick on instagram too! Now, rolling out worldwide, everyone will have the ability to ask Instagram to publicly verify their accounts. A "verified account" is one that has a blue checkmark next to the user's profile, signifying that Instagram has certified the account as the genuine handle of a public figure — or, at least a figure "public" enough to have a bunch of followers on Instagram.

Last year's how to get verified on instagram 2018

Previously, there was no clear process for attaining the verification mark. The badge, coupled with the lack of transparency about how to get verification, led to much Influencer frustration.

Now we have Instagram Verification Service

Now, at long last, users can click "Request Verification." They'll find the request button in the settings tab. Then they'll submit a form and upload a photo of their ID card. Instagram tested this process out in Australia in July, and it's now available to all.

Does it guarantee the blue tick?

Of course, requesting verification doesn't guarantee that everyone who wants a blue checkmark will get one. Don't be silly! If we all had it, it wouldn't mean anything!! It's still reserved for a "notable public figure, celebrity, global brand or entity it represents." Instagram will deliver the notification verdict — confirm or deny — via a notification.

Benefits of blue tick on Instagram

Instagram isn't releasing the official criteria for whether and how it will actually grant verification. However, it is focusing on those who have large amounts of followers since any shady behavior, such as misleading people about who's actually behind an account, has the potential to do the most harm.

What are the benefits of blue tick on instagram for business?

Although the instagram badge idea may seem insignificant, but for small businesses and influencers, it can make a big difference. The main benefits of blue tick on instagram is the ability to legitimize someone. Which can lead to sponsorships or other business opportunities! Considering how home grown so much fame on Instagram is, it's been a bit baffling that Instagram users didn't have a path to request verification before.

Learn how to snap Instagram worthy photos

weisian — Sun, 27 Jan 2019 06:29:30 +0000

With only basic photography tips

Cool instagram picture ideas with some Instagram photo tricks. Even those with basic photography tips can achieve instagram worthy shots. With the proliferation of smartphones, everyone becomes a photographer. The problem is, most of us don't have the skills to take advantage of the advanced cameras that we carry around in our pockets.

Learn how to use the lighting to your advantage

Photographers always pay a lot of attention to light. A studio photographer arranges the lighting until it falls perfectly on the model. What “perfect” means, depends on the message you want to convey with the photo. There is no such thing as perfect light, every light creates a certain atmosphere. Work with the moods and colours that the morning light creates. In big cities, a lot of dust is raised throughout the day, so the morning light is much clearer than the evening light.

Expand your visions and start adjusting your perspectives

The one point perspective can quickly become tedious and overdone, so you should always be trying out other perspectives. For example, look upwards in a vertical direction at a house front like I did with the high-rise building. Or, hold the camera lens very close to the surface of the street and take pictures from a worm’s-eye view. Or you can try cool instagram picture ideas like a mixture of textures. Lastly, to showcase how big or small a building is, you can incorporate a person into your photograph for context.

Understand the functions of your camera

As a photographer, you would want to have full control of the camera while shooting. For example, you can do some instagram photo tricks like correct the lighting or adjust the focus manually — which is especially helpful and shows great results when you shoot a close-up. It's also especially helpful in a difficult light situation, for example, when the shadows are really harsh or when there are high contrasts it is better to manually adjust the exposure. Just try it out!

Instagram algorithm 2019 hiding your posts?

weisian — Sun, 27 Jan 2019 06:53:35 +0000

Instagram algorithm 2019 hiding your posts?

Instagram algorithm 2019 is no different from new instagram algorithm 2018 in the past. The instagram algorithm change 2018 is hard to ... Instagram is once again trying to reassure users that its algorithm isn't actively "hiding" posts from people. Instagram issued a rare rebuttal to a meme criticism of its algorithm. The viral meme claims that Instagram's algorithm surfaces posts to only 7 percent of an account's followers.

Instagram limiting the reach of your photos?

"We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up," the company wrote on Twitter. "What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.

Is there any changes to your feed ranking?

Instagram said that they did not made any recent changes to feed ranking. In addition, they will never hide posts from people followers. They say if you keep scrolling, you will see them all. Again, your feed is personalized to you and evolves over time based on how you use Instagram.

Is Instagram algorithm change 2018 a problem?

It's not the first time Instagram has publicly explained its algorithm in an effort to assuage users. The company has previously provided in-depth explanations about how its algorithmic feed works. For years, Instagram had repeatedly defended its decision about removing the chronological feed. The app even added a "you're all caught up" message in an effort to mitigate anxiety about "missing" posts.

In conclusion,

Hence, Instagram would have to constantly publicly reassure users about it's algorithm. The controversy about its feed still is a concern among many of its users.

How effective is Influencer Marketing 2018?

weisian — Sun, 27 Jan 2019 07:25:36 +0000

Goodbye Influencer Marketing 2018

How true is influencer marketing effectiveness based on these influencer marketing facts for influencer marketing 2018? Here, let's breakdown the channel/ platform. Whether it’s offline or online, the founding principles of honesty and transparency should remain the same. This brings us to the next point...

Growing desire for authenticity

Where celebrity endorsement was the inspiration of the past, today the ordinary person is being empowered as effective influencers of consumer purchase. With access to simple techniques and tools, anyone can now broadcast from their bedroom and gain a significant following and have an impact on industry. What’s more, the statistics show this is only going to increase. High-profile brands now realise that influencers need to be an integral part of their marketing strategy, especially for younger consumers. As Panasonic said, “Influencer marketing in 2018 will become an integral part of a brand’s marketing mission.”

Is the key to influencer marketing success authenticity and passion?

There is an ongoing debate in industry about the future of influencer marketing or the death of influencers. Are influencers bored with the mainstream marketing adopting their tactics? Is influencer marketing considered a real job without the fun? Are some now struggling to keep up with the technology as competition grows for enormous subscriber numbers?

Do customers remember influencers first or brands?

Interestingly, Trust is a fundamental element in all marketing. People tend to remember the influencer over the product. Hence, consumers are connecting to the influencer first and the brand second. That is why influencer marketing 2018 was so successful. If you haven't, maybe you should start looking into the spontaneous recall of collaborations in 2019.

Hence,

in conclusion, trust is a fundamental element in all marketing based on many influencer marketing facts. Influencer marketing effectiveness has proven itself to be powerful in 2018, but what's to come for 2019?

Reasons why influencer marketing is important

weisian — Sun, 27 Jan 2019 07:42:20 +0000

Keys to why influencer marketing is important

Influencer marketing insights to why influencer marketing is important, plus highlighting some influencer marketing challenges that are common. For example, a marketer crafts the most jaw-droppingly awesome message in the world. But if no one ever sees or hears it, it's useless and worths nothing. Quality content needs effective promotion. And this is why influencer marketing is important.

Influencers know what their audience want to see

Many influencers agree to work with a brand only when they develop a genuine appreciation for it and its products. Influencers do not directly advertise a product. They merely create brand awareness and promote products that they like through their content. But since they are honest about their sponsored content, people trust them more.

Followers trust them

Influencers are highly trusted individuals. This enables them to have a much stronger influence on their followers than any other form of internet marketing. Consumers are willing to listen to these individuals, and even base their buying decisions on their recommendations. Therefore, brands can effectively reach out to a relevant audience by collaborating with influencers in their industries.

Inflencers can reach audiences brands fail to

Consumers are growing tired of the advertisements that bombard them wherever they go. People are now looking for honesty and authenticity. That’s why they trust influencers, since they are transparent, and are true to their followers. This helps brands engage with their target audiences better. The influencers promote the brands to their audience through different types of content. This includes honest reviews about their products, video tutorials, DIY blog posts, etc.

Influencers can offer results, especially high engagement

Influencer marketing insights offer value to their partners and audience. That’s why their followers like to view and share their content. They have their own creative method of content creation, which differs from one influencer to another. The audience can relate to this content, as it comes from another consumer rather than directly from the brand itself, or an ad agency. And if they learn something useful from it, they will most likely share it with others too. This will increase the reach of both the influencer and also the brand they are collaborating with.

How to make your audience trust your Influencer Marketing content?

weisian — Tue, 29 Jan 2019 05:29:17 +0000

Influencer Marketing Content

Basics are very important Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point. It capitalises on the social media followership of an ‘influencer’ who is usually an authority on a particular niche. Hence, influencers are potential consumers themselves.

Measure your results

Know your target audience:

Define success:

Vet your influencers extensively:

There shouldn’t be a conflict of values as you’re enlisting influencers to your influencer marketing hub to connect with your target audience. It is thus, one must never give in to the lure of a large number of followers. There’s a big difference between popularity and influence. It’s common for influencers these days to buy likes and followers to boost their numbers. We can’t deny the power of social media influencers. It can have a big impact on both brand awareness and your bottomline when used properly.

Find someone that matches your brand:

According to Forbes, 43 percent of Millennials rank authenticity over content. Therefore, ensure authenticity in your sponsored content. Your influencers should be people that fit your brand and style.

Influencer marketing strategy: Conduct ample research.

Influencer Marketing gone wrong?

weisian — Thu, 21 Feb 2019 05:25:39 +0000

Social Media Influencer Marketing Gone Wrong?

There are many instances where brands worked with the wrong influencer and it led down to many consequences. However, you might think "Aren't influencers just here to promote brands? What can go wrong?".

Here are 2 bad Influencer Marketing examples:

The first example is quite a popular topic in the early months of year 2018. There was a saga that trended over social media. It is in regards to an Influencer (whom we shall not name) going MIA and not posting the supposedly posted advertisement for Brand A. The Influencer had taken the payout and went overseas before MIA-ing from Brand A. Brand A hence decided to use their business account to comment on the Influencer's Instagram post. This action triggered the Influencer to replied Brand A, stating that she was being very unprofessional and the reason why she did not post as agreed to was because she did not like the product due to its bad quality and her followers believes in her promoting only brands/products that aligns with her values. Here are some screenshots from their deal to fallout:

It ended off with the Influencer transferring the payout back with extras to compensate with the ones that she broke. After this saga, other Brands had also jumped out to support Brand A with receipts that they had also been through similar experience like theirs. Alternatively you can read more about it here. The second example is a campaign ran in 2018. 50 Influencers were engaged in an effort to push out Budget 2018 on Instagram to youths and millennials. It had garnered a lot of mixed reactions towards the campaign because of their use of Influencers. The general public started questioning the targetted effectiveness of the campaign. Alternatively you can read more about it here. So what do these two examples show? It ultimately shows that brands do not do enough research when running such campaigns. So how to run a campaign smoothly with no backlash?

Here are some steps you can take to ensure that your brand campaign goes right:

Do a thorough understanding about your brand and consumers.

Understanding what your brand does is definitely an important factor. This is because, you will be able to convey the objective of your campaign clearly to the parties you are working with to cease any misunderstandings. It is also good to always look back and re-evaluate the purpose of your brand and its future direction. This is to prevent any sudden changes to the campaign halfway into its running. Finding out the best way to sell your brands to your targeted consumers and doing research about their profile would help with the campaign.

Research about Influencers

An Influencer is not just a person with a large amount of followers because followers can be bought but influence can't. Here are some mini tips that most people use to find out whether or not that person might have bought followers and engagements:

Their likes are too consistent. So if a person is famous for their looks, and they posted a photo of food without their faces in it. If the likes dropped for the food post, you can be quite certain that they are real. However, if their likes stayed consistent there might be chances of some "fakery" going on.
Click on the engagement (likes & comments) on their posts. Screen through the followers that have liked their photos or commented on it. Usually if they are fake, majority of their engagements are by bots. Bots tend to have less than 100 followers, some Arabic wordings, have word images as postings or are privated.

However, one thing to take note is that some Influencers can also engage in a group chat where people support each other's account, like giving shout outs etc and brands should consider when engaging with them. Moving on, being an Influencer means that they can influence people and there are different types of Influencers. You can also consider choosing the Influencer based on the research data that you have gathered from your target consumer.

Mega-Influencers (100k above)
Macro-Influencers (30k above)
Micro-Influencers (1.5k above)

These different types of Influencers influences different groupings of people depending on their content styles and interest. For Mega-Infleuncers, their outreach targets the mass however, their engagement as compared with their followers are about up to 1%. As for Macro-Influencers, usually have their specific category as their content hence they have the highest topical relevance and their engagements are about 1~5%. Well for Micro-Influencers, they have niche group of followers that are attracted by their experiences and daily connections and their engagement are about 25~50%. Brands should not only conduct basic research about Influencers, they should also research about the influencers they work with. Your brand would not want to engage an influencer that has a bad reputation about being unethical. At the same time be wary about fake news. The best fit influencer of your brand will be attained by making the right judgment.

Learn from successful Influencer marketing campaigns

Content is also one of the most important factor about having a successful influencer campaign because content comes first in an audience point of view. A bad content with good Influencer can also lead to the downfall of campaigns. There are different types of campaign your audience might be interest in more and your brand can hook them in with some spices. Read more about some successful Influencer marketing campaigns here.

What is social media influencer marketing?

cynthia — Thu, 07 Mar 2019 05:18:41 +0000

What is Social media influencer marketing?

Social media has always been known for its ability to connect people from all over the world. So what how does it relate to digital marketing? What is social media marketing? In the past few years, there has been an influx of post on sites like Facebook and Instagram. Sharing about different brands and their products. However, these post differ from typical sources of advertisements. This is known as social media marketing, where brands harness the collective influence of influential users on social media to promote the brand or a product. Instead of the well known faces of celebrities advertising products, these social media post are often from the people around us. They can be from our group of friends, our family members, relatives and the list goes on. The point is, anyone is qualified to be a social media influencer, so long as that individual is influential on social media. This is backed by Forbes, which defines an influencer as someone who has the power to influence the perception of others or gets them to do something different. Now you might be thinking “wow is this even effective, after all it is through the use of seemingly common individuals.” Well, it is this exact characteristic of influencer marketing that accounts for its success. The use of people we know, or at least are familiar with on social media, builds credibility.

Now let us take a look at a few case studies to better understand influencer marketing.

Influencer marketing case study 1

First up is Glossier, a Manhattan-based beauty startup. Glossier took on an influencer marketing strategy by flying 13 of its representatives to New York City for 48 hours. One was YouTube vlogger Amy Serrano who boasts 200,000 YouTube subscribers. The beauty vlogger documented the excursion on YouTube and it hit 78000 views.

https://www.youtube.com/watch?v=p_mwBokUuB4

Others include Cecilia Gorgon, a student at the University of Michigan majoring in fine arts, with about 8,500 Instagram followers. (Gleaninfo, 2018) Gorgon positively reviewed the brand’s products, indicating that it was “moisturizing” on her social media account. The use of social media influencers quickly brought the brand to fame, especially in the online sphere, and it was even named “Most Innovative Companies of 2017” by Fast Company.

Influencer marketing case study 2 - Daniel Wellington

Secondly, Swedish watchmaker Daniel Wellington is also a good case study. It might come as a large surprise to some of you that such a famous company does no traditional marketing. Well, the secret to their success lies behind their heavy use of influencer marketing.(MediaFix) Besides using common accounts like beauty, or travel influencers, Daniel Wellington has expanded their influencer marketing campaign. For instance, it stepped beyond fashion and lifestyle Instagrammers to reach a larger audience by partnering with Scuba and Shadow, an account focusing on pets.

https://www.instagram.com/p/BS_QEpnhjxa/?hl=en

Micro-influencers included account-specific discount codes in posts to attract new customers with incentives. By partnering with a large number of influencers with different styles, Daniel Wellington reached a larger group of consumers in a range of demographics, including people outside the fashion niche. Speaking of reach, brings us to the benefit of social media influencer marketing. Target groups are as wide or as specific as you want them to be. What does this mean? For example, as mentioned above, brands like Daniel Wellington have chosen to increase brand awareness by targeting influencers from all categories, from pets to fashion etc.

Influencer marketing case study 3 - H&M

Other brands they might choose to target a specific category of influencers. For example, H&M, a fashion retailer has partnered with fashion influencers, Julie Sariñana and model Ela Velden in their Fall 2017 collection.

https://www.instagram.com/p/BYwIRyWgHqY/?utm_source=ig_embed

There are benefits to both. A niche campaign like H&M could increase the chances of selling successfully. As the name suggests, fashion influencers would amass a large following of fashion lovers. Therefore, H&M was able to reach a target audience who is more likely to be attracted to their products. (Barker, 2018) On the other hand, broad based influencer marketing is good for brand awareness. The target audience is likely to be more diverse with influencers that create different genres of content. Likewise, in the local context, influencer marketing is gaining traction.

Influencer marketing case study 4- Ministry for the Environment and water resources

The Ministry for the Environment and Water Resources has started its influencer marketing campaign. The ministry engaged a total of 28 micro-influencers with a combined reach of 100,000 for the three-month long marketing campaign, named #ClimateActionSG Instagram Photo Contest. (Marketing Interactive, 2018) In a bid to raise awareness on climate change, influencers came up with a series of photos showcasing eco-friendly habits. From pictures with aircon remotes set at 25 degrees to alternative modes of travel such as bike riding.

https://www.marketing-interactive.com/another-singapore-ministry-jumps-on-the-micro-influencer-bandwagon/

A recent check found that the hashtag #ClimateActionSG has garnered 2882 posts on instagram. This serves to prove the point that apart from your traditional retail brands, influencer marketing is a platform for all. Finally, a study by Twitter revealed that consumers rely on influencers almost as much as their friends. From the same study, 40 percent of consumers have said that they’ve made a purchase based on an influencer’s tweet.

https://www.adweek.com/digital/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367/

Similarly, YouTube is no exception - Famous Youtubers have the ability to influence what 60% of Youtube viewers buy. This shows that working with social media influencers to review and recommend your products is effective. Since influencers are often deemed a reliable source of information, influencer marketing adds an additional layer of trust between a company and its audience. (Brown, 2018) Hence, proving that apart from brand awareness, customer retention and loyalty can improved. Influencer marketing Hub states influencer marketing is “nothing more than a natural social interaction”. This is perhaps what makes it so effective - it is an innate part of human nature. Our perceptions, viewpoints are often influenced by what we come across and this is what makes influencer marketing so powerful. additional sources: https://blog.hubspot.com/marketing/examples-of-influencer-marketing-campaigns https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/14/what-is-influencer-marketing-and-how-can-marketers-use-it-effectively/#6d3849c523d1 https://www.zdnet.com/article/over-one-in-three-trust-an-influencers-words-over-what-the-brand-says-about-itself/

Why is influencer marketing important?

cynthia — Fri, 08 Mar 2019 09:22:00 +0000

What is the importance of influencer marketing?

The rise of social media around the world has revolutionized the way we communicate and share information. Not only in our personal life, but the applications of social media have entered the world of business. Marketing through social media channels is the new trend, and many companies are tapping into this new form of marketing. This article hopes to highlight the importance of influencer marketing.

Simple introduction of influencer marketing

An expert in the field respected for his/her opinion is recognized as an influencer. They are also active on the Internet and have some followers. They can be a journalist, celebrity or a blogger. When these respected people publish something about a particular topic, they will be followed by a large number of people. It can even affect the purchasing decisions of many customers. For this reason, business organizations must integrate influencer marketing techniques into their marketing mix.

The rise of influencer marketing techniques

A well-known public figure who can promote your brand regularly is a great idea, and more companies are recognizing how influencer marketing can be as powerful if not more powerful than traditional sources of marketing. Therefore, influencer marketing might be the next big thing when it comes to advertising. Here's why:

1) Influencer marketing is powerful

There are ways you can help boost sales. However, nothing can beat the record hit by influencer marketing in recent years. Studies have shown that direct word-of-mouth marketing from consumer to consumer (as done in influencer marketing) has generated more sales than paid advertising.

2) It is social and proliferates fast

As the world has slipped into the clutches of social media, this may be the time for your company to do so. Social media is not just an alternative to traditional media; it's like replacing traditional media on your throne. Before that, consumers buy material based on what they see or hear. Today, social media is the new thing; consumers can easily communicate with their fellow consumers and can make better purchasing decisions by discussing their experiences with a product or service. The use of social media is growing in different age groups. Influencers communicate with consumers through these platforms and this makes influencer marketing a crucial indicator of any successful marketing strategy.

3) It is much better than paid ads

It's annoying when you see Internet content, and suddenly an ad appears. About 198 million people use ad blocking apps to block ads, and what happens to the money spent on those pop-ups if most users take steps prevent them? You might lose a lot of money if you continue to use this method. It is time for online marketers to switch to other forms of marketing that customers trust. Consumers trust influencers and their recommendations; you may want to spend more time working with influencers to improve your business strategy.

4) It helps you perform in general

Influencer marketing has the potential to improve the overall performance of your business since it is one of the most profitable channels to obtain customers. The fact that your competitors are already spending more money on this should bring attention to this approach.

Influencer Marketing is a very flexible tool that can be used for any company or brand, regardless of its size. Here are some benefits.

1) Flexibility

When working with influencers, you do not need to have a significantly large scale campaign (eg. national or international campaigns). It is just as effective, if not more, at the local or regional level. This is because your target group can be narrowed down easily based on types of influencers and their respective audiences. For example, a Singaporean influencer is more likely to have Singaporean followers.

2) Affordability

Since the size of campaigns and investment levels are flexible, influencer marketing can be a cost-effective option for anyone. The size of the campaign can be adjusted to any budget based on the company's circumstance.

3) Visibility

Social Media houses a staggering number of users. Therefore, if influencer marketing is done correctly, it becomes a good opportunity for small brands to improve their brand awareness.

Case studies

More than just existing on the Internet, companies need to expand their digital interface to social media sites to take advantage of this powerful technological revolution. Most marketers place a high value in improving social media marketing.

Lets look at three companies which have used influencer marketing successfully.

Audible

Audible is an Amazon Foundation with over 180,000 recordings of books. The company brought its social media marketing campaign to the next dimension by partnering with YouTube users. The primary objective of this marketing campaign was to encourage sign ups. At the same time, they needed to develop brand awareness and improve user commitment to the monthly registration service. Since Audible had a broad based target audience, they chose to partner up with influencers in various disciplines. They include games, entertainment, lifestyle, movies and animations, and the list goes on. After undergoing an influencer marketing campaign, Audible recorded a reach of 132 M viewers and has received about 83 M views.

Adidas

Being one of the few big brand names in the sports apparel world, Adidas leveraged on influencer marketing strategies to compete in the industry. The brand opted for a marketing strategy targeted at youths. The social media marketing strategy helped the sports brand increase its bid by 24.2% between January 2015 and January 2016. Firstly, the brand worked with Selena Gomez to start the #MyNeoShoot contest on Instagram. Other influencers involved include Instagram influencer Iga Wysocka. Subsequently, the company also encouraged fans to share their content using the #MyNeoShoot label. https://www.instagram.com/igawysocka/?hl=en As a result of this marketing campaign for social media, Adidas received about 12,000 entries and its hashtag acquired about 71,000 posts. References https://medium.com/@shane_barker/8-examples-of-brands-that-nailed-their-influencer-marketing-bb7bdc8b81dc

Calling all the foodies out there!

cynthia — Wed, 13 Mar 2019 01:59:02 +0000

Your sure drool Instagram food guide

Whether you eat to live, or live to eat, the below is a guide of Instagram food accounts that certainly deserve a follow in Singapore. A little disclaimer, this is not a comprehensive guide, just a general list of accounts that could possibly be labelled as 'best food influencers 2019'! This is the first of a three series article showcasing local Instagram accounts from the food, fashion and travel category. Stay-tuned for the remaining of our "sure drool" guides!

@ladyironchef (612K followers)

https://www.instagram.com/ladyironchef/

We start off with Brad Lau, also known as Ladyironchef. For those of you that are familiar with food influencers of Singapore, you might know him. If there were a dictionary for foodies, this would be the place to go to. Ladyironchef features a wide range of food. From international to local cuisine, from fine dining to street food and whole long list goes on. The point is there will be something for each one of you out there.

@littleMissBento (344K followers)

https://www.instagram.com/littlemissbento/ Meet Shirley Wong, the women behind LittleMissBento. She is the first Singaporean to be certified under the Japan Sushi Instructor Association in Tokyo. We can certainly tell by her cute and creative bento creations we see on Instagram. She also has 7 cookbooks under her belt!

@sethluicious (81.7K followers)

https://www.instagram.com/sethluicious/ This Instagram account started from a blog which claims to be “Singapore's highest read digital F&B publication”. Started by Seth the man himself, the Instagram account is now run by him and his company. Apart from the usual cafes, this Instagram account frequently features our local hawker food. A short glance at their Instagram feed showed us artistic shots of wanton noodles, Char siew paw and even Nasi lemak!

@ieatishootipost (111k followers)

https://www.instagram.com/ieatishootipost/ Another Instagram account which puts the spotlight on our amazing hawker food. Leslie Tay's account, ieatishootipost, features popular local cuisines like the Roti Prata, Curry Fish head and more. A quick search found that Leslie has a specialty in “local dishes like Pandan Chiffon Cake, Tau Huay and Roti Prata”. If you are a fan of these dishes, be sure to check his Instagram out.

@rubbisheaatrubbishgrow (37.5K followers)

https://www.instagram.com/rubbisheatrubbishgrow/ While many of you might know them from their blogs, their Instagram account is as good too. Apart from the tantalising food pictures, you can expect to see brutally honest food reviews on their Instagram. It certainly is a reliable and authentic source for you to do some fact checking.

@jaslyngoh (15.4K followers)

https://www.instagram.com/jaslyngoh/ Jaslyn is the founder of Souley Green, Singapore’s first vegan & cruelty free Mart. This young entrepreneur not only has the mind of a businesswoman, but has also mastered the craft of Instagram food posts. Her pictures compromises of all sorts of amazing vegan food. From healthy desserts like acai bowls to vegan hamburgers and even to noodles. Certainly a great account to seek inspiration from if you happen to be vegan or are interested to know more about the vegan diet.

@misstamchiak (129K followers)

Started in 2007 as a blog, Misstamchiak has also moved on to Instagram, where it has amassed a significant following of 129k followers. Apart from the usual Instagram food pictures, Missstamchiak has also distinguished its account with short videos. Our favourite would be the short but informative videos under the #ourhawkerculture series on their Instagram account. These videos showcases the behind the scenes of hawker food, from the preparation to the cooking processes - providing us with glimpses of the hard work our hawkers put in.

@aun_koh (14.2K followers)

https://www.instagram.com/aun_koh/ The personal account of the founder of popular blog, Chubby Hubby. His love for food can evidently be seen on his own Instagram feed, filled with a wide variety of food pictures. He has the ability to turn seemingly everyday dishes to an artistic shot. Our personal favourite would be the picture of Youtiao (some call it the deep fried bread stick) and Bean Curd set against a simple black background, minimal yet very professional looking. Besides, for those of you that like children, you will be pleasantly surprised by the occasional posts he uploads about his three very adorable children.

@limjenjen (51.9K followers)

https://www.instagram.com/limjenjen/ Another parent in the food photography scene. What sets Limjenjen apart from some of the other food Instagrammers are her home cooked dishes. Limjenjen actively searches for new recipes to explore. This is to ensure her two daughters enjoy a nutritious range of meals! She also shares her recipes with her Instagram followers, using the hashtag #lazyjenrecipe on the caption of her postings. Check out her interview with the Straits Times here!

@thehalalfoodblog (57.5K followers)

https://www.instagram.com/thehalalfoodblog/ Started by a couple Adam Shah and his wife, Maryah, the Halalfoodblog’s Instagram showcases amazing halal food . This account has been so helpful to help us narrow down our long list of dining options! The above are the list of 'top food influencers 2019' we would like to give a shout out to! With that, the article has come to and end. Good luck with salivating while looking at these enticing Instagram accounts!

*Kobe Global Technologies do not hold the rights to these pictures, all rights belong to the owners of the respective Instagram accounts)

Kobe Raw - Interview with @pxdkitty

Bryan Ng — Mon, 01 Apr 2019 02:35:12 +0000

Kobe Raw – @pxdkitty

Ever dream of being an influencer? In this issue of "Kobe Raw", we will be hearing from Rachell on how life is like being an Influencer. There will be some tips as well for those that want to be an Influencer in the future.

Q1) Can you share with us how you started your journey as an Influencer

It all started out when blog shops were the in thing, and everyone had a blog shop and was selling clothes online (myself included). And then slowly I received quite a number of comments and emails asking for advice on how to match the apparels I was selling, different ways to style a certain clothing, and I thought having a blog would be a good platform for me to answer their questions, and share about other accessories and things I liked. Eventually, it became a personal blog where I would also post food-related tutorials, my travels etc.

Q2) What 3 things does anyone starting in your industry need to know

It’s important to have a passion for content creation, because not everything you put out on the Internet is going to be widely loved by everyone, and it won’t always be rewarding. So hang in there and don’t give up doing what you like!
Don’t buy unnecessary equipment unless you really need them and will use them often! A few years ago I impulsively bought a few camera lenses which to date is just collecting dust in my room because in the end I just stuck to one 😅
When the going gets tough, always go back to the starting point and ask yourself why you started this in the first place, and keep going 💪🏻

Q3) Do you face any challenges being an Influencer?

Some people don’t deem this as a proper job and think that influencers are just people who aren’t real models but pretend to be one. 😅 We’re usually given little credit for the content we put up, be it the countless recipes we tried and tested before the final one that is published online, the filming, editing process or the tediousness of adding in subtitles. we’re often a small team or just a one-man show handling everything from the start till the end, but people are so quick to hit the dislike button sometimes 😅

Q4) What advice would you give your younger self when you were first starting out?

My younger self was more bad-tempered online, and would often subtweet people I didn’t like, or get involved in heated quarrels online. So I’d just like to tell my younger self. "Don’t worry and don’t be affected by the people who don’t like you, just do you. If everyone likes you, you’re probably being fake 😅" If you enjoy reading about the life of the Influencer, I am sure you would like to check out our previous interview here.

Calling all the fashionistas out there!

cynthia — Wed, 20 Mar 2019 02:40:23 +0000

Your sure drool Instagram fashion guide

Fashion. A topic that a 7 year old can have in common with a 70 year old. Fashion is timeless. Apart from its functionality, it can be a medium for our creativity, to express ourselves with the different combinations of colours patterns and design. Today’s article is the 2nd issue of a three article series showcasing the top influencers in Singapore based on their content category. Without further ado, let's take a look at some of the top fashion influencers of 2019.

10 top fashion influencers of 2019

@ec24m (936K followers)

https://www.instagram.com/ec24m/ We start off with Jamie Chua, who has accrued a whopping number of 936K followers on Instagram. While many might know her as the ex-wife of tycoon Nurdian Cuaca, her Instagram account also deserves equal recognition. Decked in luxury items from head to toe, her Instagram account showcases her eye for all things fashion. One of our favorite Singapore female influencers!

@Drea Chong (308K followers)

https://www.instagram.com/dreachong/ Another well known name in the fashion/beauty industry. Andrea Chong, or Drea (as she is more commonly known), is one fashion enthusiasts should look out for. From structured blazers to laid back summer dresses, Drea Chong showcases the wide range of apparel in her closet. To add on, her constant travelling provides us with scenic pictures from all over our globe.

@bellywellyjelly (235K followers)

https://www.instagram.com/bellywellyjelly/ Apart from having to produce content for her YouTube channel, Christabel Chua also juggles her Instagram account at the same time. (so much respect for these busy Singapore female influencers) Regularly providing us with story updates and posting pictures of her latest outfits. She has described her style to “be rather preppy and girly”. However, she does showcase different sides of her on Instagram. An example would be the striking red blazer that screams “lady boss”!

@euniceannabel (204K followers)

https://www.instagram.com/euniceannabel/ Besides her aesthetically pleasing pictures showcasing her unique outfits, Eunice Annabel’s Instagram account also documents her many travels. A quick look of her Instagram feed showed pictures of her in impeccably well coordinated outfits taken on the Brooklyn Bridge in New York, the Eiffel Tower of Paris and the deserts in Dubai. She certainly can be considered one of the top fashion influencers of 2019.

@nellielim (62.5K followers)

https://www.instagram.com/nellielim/ One of the many Singapore female influencers with an eye for fashion. Her style is daring and unique. Certainly not what we see on the everyday basis. Therefore, do check out Instagram and your eyes will be guaranteed a visual feast. With the unconventional yet surprisingly appealing mix of colours in her outfits, she inspires others to go out of their comfort zones and take new risks in their fashion choices.

@ms_rach (106K followers)

https://www.instagram.com/ms_rach/ This Singapore female influencer on our list is none other than co-founder of Love Bonito, Rachel Lim. She was honored in the inaugural Forbes Asia “30 Under 30” hall of fame. She managed to bring her company from a small blogshop to the success it sees today. (with a few chains island wide). Judging from her Instagram posts, it seems like part of the success behind her fashion empire would be her great taste for fashion.

@willamazing (153K followers)

https://www.instagram.com/willamazing/ Our next top fashion influencer of 2019 is Willabelle Ong, known for being the brains behind famous blog, Pale division. Willabelle’s pictures make use of both outdoors and indoor locations to complement her style of clothing. Take the example of her recent pictures taken in Austria. The white and fluffy looking snow matches perfectly with her all white get up, her pictures just look so stunning!

@ohsofickle (139K followers)

https://www.instagram.com/ohsofickle/ Apart from being a mummy of two, and having to run a blogshop, Tammy Tay also takes time out of her busy schedule to share her love for fashion on her Instagram account. Her commitment to her work makes her one of the many Singapore female influencers that we should seek to emulate.

@whathebronte (52.2K followers)

https://www.instagram.com/whathebronte/ While some might associate Danil Palma as a fitness influencer, he could be regarded as one of the top fashion influencers of 2019. With his casual yet put together style of fashion, he serves as inspiration for all of us who are looking for new outfit ideas. It is no wonder why he is one of the top influencers in Singapore.

@fashionide (23.5K followers)

https://www.instagram.com/fashionide/ The last, but certainly not the least on our list of top fashion influencers of 2019 is Stanley Lui. His love for fashion can not only be seen from his Instagram username, but also in the amount of effort he puts into his Instagram pictures. He can be seen modelling the items from famous brands such as Hugo Boss and Christian Dior. If you are a fan of high end fashion do check out his Instagram account. In a nutshell, if you are curious about what is trendy in the local influencer scene or who are the top influencers in Singapore, do check out these 10 great accounts, each unique in their own way. With that, we have come to the end of the top fashion influencers of 2019. Stay tuned for our top influencers in Singapore for the travel category coming next week! Have not seen the food version of this? Click here!

*Kobe Global Technologies do not hold the rights to these pictures, all rights belong to the owners of the respective Instagram accounts*

pitfalls of influencer marketing

cynthia — Wed, 20 Mar 2019 02:33:54 +0000

Potential Pitfalls for influencer marketing

For any business, marketing is the key to survival. Yet, marketing is no longer like it was in your grandfather’s day. With the rise of technology, there are many more ways to get the word out. One of those strategies is using influencer marketing. Do read this article to prevent influencer marketing disasters. Though nothing is perfect in this world and even influencer marketing comes with its pitfalls. Here is a look at those pitfalls and how to avoid them. To start off, let us look at influencer marketing bad example (s).

case study - influencer marketing bad example

influencer marketing bad example #1.

Logan Paul- he had over 145 million YouTube followers. Many different brands wanted to hire him to get access to his large audience. Unfortunately for those brands, Mr. Paul posted an unacceptable video that exploited a suicide victim. The backlash was immense and brands lost access to a large audience.

influencer marketing bad example #2.

Frye Festival tried to use influencer marketing to promote their lavish festival. Unfortunately for the influencers, the Frye festival founders did not hold up their end of the bargain damaging theirs and many influencer’s reputation.

influencer marketing bad example #3.

Pepsi used Kendall Jenner and told the world that its drinks could solve the world’s problems. This did not go over well with Black Lives Matter and other activists

Now that you have read about influencer marketing bad example (s), we would move on to the mistakes you can avoid to prevent these cases from happening.

5 influencer pitfalls to avoid

As you progress in your influencer marketing strategy, there are pitfalls that come which may derail the campaign. Here are some to watch out for and avoid: 1. Selecting the wrong influencer- this is not to mean you chose a fake influencer, instead, you have chosen a non-relevant influencer. The influencer is strong in a market that is not compatible with your products. Or they are not that engaged with their audience, which makes their influence less strong. 2. Lack of loyalty- many companies do get relevant and engaged influencers but for some reason, they let them go. Losing a good influencer means you are losing their audience. 3. Misusing an influencer- this can be just as bad as having no loyalty. Good influencers are not advertising agencies. They do not create ads, etc but create content for their social media posts. The two options are very different from each other. 4. Failure to set boundaries- influencers may want and demand creative control over their content but without set boundaries, creative genius may cross boundaries and harm your business's reputation. You need to draw clear lines, set expectations, and get clear call to actions. Boundaries are a good thing 5. Forgetting the government- the government publishes rules, regulations, and guidelines that cover influencer marketing. Failing to read those and keep up with the changes can cause you a lot of problems in the long run, including paying financial penalties

Ways to avoid influencer marketing pitfalls

For every pitfall, there is a solution. You can avoid influencer marketing pitfalls by doing some hard work and making sure your bases are covered. Here are some solutions for you: 1. Working with the wrong influencer- you can avoid this pitfall by making sure you do your research on potential candidates. Make sure you dig deep enough to make sure they are relevant to your product lines, they are engaged with their audience and more. Vetting thoroughly saves you from future problems 2. Firing the good influencer- to avoid this issue, look at what your influencer is doing. If they are doing their job well, influencing people to buy your products, then don’t kill the goose that is laying the golden egg. Stay loyal and you keep an audience 3. Stop misusing an influencer- get the right picture of what an influencer is. Influencers are not button-down advertising executives on a salary. Instead, they are out of the box innovators who help spread the word about your products. They do not create your ads but are the messenger to their audiences using the ads created by your ad agency 4. Be clear, be concise, be detailed- make sure your influencers know their boundaries and what you consider to be in good taste. Make sure your influencers also know what is expected of them and what you consider damaging to your business’ reputation. Create a clear call to action for them as well 5. Monitor their actions- make sure you monitor what your influencers are doing as well as keep up on the every changing guidelines the government sends out. Keeping tabs can help you avoid mistakes, avoid paying fines and avoid having the wrong thing said about your products

2 honorable mentions

Not every pitfall or solution can be put in a list. Here are two good ones you need to think about as well as their solution:

Thinking you are buying an influencer- Influencers are not a commodity to be bought and sold. They build relationships and the two are not the same. Learn and apply the difference to make the most out of your influencer marketing strategy

Lack of flexibility- some businesses tend to stick to outdated social media outlets or they just go with one outlet. You need to be flexible and diversify. Use as many relevant outlets as you can.

Some final comments

The world changes and with those changes come new marketing strategies. Because of the influence technology has in civilization today, marketing strategies need to change to keep pace. Right now that means exploring the influencer marketing strategy. These people have large audiences and can influence them to buy or not buy your products. It is a good way to boost your ROI. But like other marketing strategies, influencer marketing is not without its pitfalls, traps, and mistakes. If you can learn how to avoid those, then you may reach your ROI and advertising targets and boost your sales. Success comes from learning how to do influencer marketing the right way. Sources: https://www.falcon.io/insights-hub/topics/social-media-strategy/15-brands-most-embarrassing-instagram-marketing-mistakes/ https://www.communicatto.com/blog/influencer-marketing-fails/ https://blog.hollywoodbranded.com/3-examples-of-influencer-marketing-gone-wrong https://www.forbes.com/sites/keenanbeasley/2016/06/05/four-common-pitfalls-of-influencer-marketing-and-how-to-avoid-them/#4a081cc16279 https://vamp-brands.com/blog/2017/04/04/avoid-pitfalls-influencer-marketing/

Calling all the travellers out there!

cynthia — Wed, 27 Mar 2019 08:19:04 +0000

Sure Drool Instagram travel guide

Be it the short getaways to neighboring countries or the month long exotic travel to another continent, Singaporeans are up for any kind of holiday. It was reported that Singaporeans took an average of 5.2 trips in 12 months (we have surely caught the travel bug). Therefore, today’s article is a list of travel influencers that will surely be interesting to those of you who love to travel. Here are 10 influencers/Instagram accounts that might inspire your next travel destination!

@angelaxchen (21.6K followers)

https://www.instagram.com/angelaxchen/ Despite her hectic flying schedule as an air stewardess, Angela Chen still takes the time to update her Instagram feed. Besides her postings, do checkout her highlights if you are interested in the behind the scenes of a flight crew. Her recent travels include Vietnam, France, Egypt.

@sophiewillocq (85.6K followers)

https://www.instagram.com/sophiewillocq/ Our second 'top travel influencers' on the list also has experience as an air stewardess. Although she has left the industry she still remains a frequent traveler, visiting countries like Japan and Finland recently. Travelling is definitely in her blood! Besides, from her Finland vlogs, she has quite the skill in video editing. Be sure to visit her Instagram to check out her vlog on her IG TV!

@clarencewx (37.9K followers)

https://www.instagram.com/clarencewx/ His feed displays glimpses of the streets of Paris, architecture of the Netherlands, and natural land forms of Vietnam. Apart from being able to view scenic locations all over the globe while sitting in the comforts of our home, an added bonus of Clarence’s Instagram would be his taste in fashion. His casual yet put together style while travelling provides us with some good inspiration.

@beccabeczten (56.2K followers)

https://www.instagram.com/beccabeczten/ Rebecca’s Instagram account is a must see if you are looking for glamorous travel pictures. She can be caught on her Instagram posing in gowns in front of famous tourist spots. One of them being the Eiffel Tower of Paris. You might have seen many of such pictures featuring these iconic landmarks. However, Rebecca’s Instagram puts a spin into these pictures, providing us with ‘Insta-worthy’ travel photos.

@amebeverly (96.7K followers)

https://www.instagram.com/amebeverly/ With her well put together feed, we can certainly tell Amelyn Beverly has an eye for aesthetics. Furthermore, with her categorizing her travels into different sections of her Instagram highlights, making it easy for social media users to click on the specific destination they are most interested in.

@peachpopss (23.4K followers)

https://www.instagram.com/peachpopss/ Another influencer who not only produces great travel worthy shots, but also has good taste in fashion. She truly teaches us how fashion need not be compromised while we are taking vacations away from home.

@thetravelintern (12.7K followers)

https://www.instagram.com/TheTravelIntern/ For jaw dropping travel pictures, do check this account out. Thetravelintern is made up of a team of 16 like minded individuals, all sharing a passion in exploring the world. It is no wonder Thetravelitern’s pictures are all so wonderfully set up. You can expect to see more full pictures on scenic views here!

@pohtecktoes (5.2K followers)

The personal account of Hendric Tay, founder of the travel intern. According to Hendric, “Life is too short not to live and travel in the moment”. Therefore, let us all embrace the endless possibilities the world has to offer. Hendric’s Instagram account offers a wide range of travel destinations. There will certainly be one that piques your interest! This is why he deserves a spot as one of the 'top travel influencers'. https://www.instagram.com/pohtecktoes/?utm_source=ig_embed

@livelaughtravelnet (6.6K followers)

https://www.instagram.com/livelaughtravelnet/ For those of you that might not know, Livelaughtravelnet actually started from a blog. However, do check out their Instagram if you are a visual person, and prefer looking at a range of travel shots compiled together. Recent travels uploaded on their Instagram include Santorini, Tokyo, Khao Yai, Taiwan. If these are the places you are interested in, do check this account out!

@sunriseodyssey (5.4K followers)

https://www.instagram.com/sunriseodyssey/ Another account with a presence in the blogging sphere. Sunriseodyssey is the brainchild of couple, Gina and Daniel. They both traded their corporate jobs to pursue their passion in travelling. If you have a taste for exotic destinations, this account would be the right fit for you. From Sri Lanka to Spain and Indonesia, this couple certainly does cover a wide range of travels. My personal favorite would be the series of pictures taken in the Gobi desert at Mongolia that captures the extensiveness of the deserts. There it is! The top travel influencers 2019. Now you know who belong to the list of 'top travel influencers Singapore'. Whether you are looking for an inspiration for your next travel destination, or are simply looking for pictures to browse through, these 10 accounts are a good option. (This is the third of a three part series introducing local influencers. If you have not caught the first 2 articles about fashion and food, do check them out!)

*Kobe Global Technologies do not hold the rights to these pictures, all rights belong to the owners of the respective Instagram accounts*

Kobe Raw – Interview with @pxdkitty

Bryan Ng — Mon, 01 Apr 2019 03:47:08 +0000

Kobe Raw – @pxdkitty

Macro, Micro, Nano - how do we pick the best influencers?

cynthia — Mon, 01 Apr 2019 06:02:23 +0000

Which category of Social Media Influencers do you belong to?

As a brand, finding the right influencers is key to an effective marketing strategy on social media. Today, businesses are turning to their favorite Instagram models or YouTube stars not only for effective marketing strategies but also for purchasing decisions. Social media influencers are trusted by millions of followers online and as such, they have the power to influence buying decisions. Recent statistics show that 86% of women use social media for purchasing advice. These decisions are made based on influencers posts on Instagram and Facebook. Therefore, as a brand, if you want to reach more users and convince them to buy your products, you need the help of an influencer. To ensure the success of your marketing campaign, you must partner with the right influencer.

Here are the major types of influencers every business should know.

Macro influencer

This is someone who has an audience of more than 20,000 followers on his/her social media channel. As a household name, a macro influencer provides high-quality content normally focused on a passionate topic like travel or fitness. Macro influencers are relatable and approachable too. Besides that, they have a large following base and high-quality branded content. The reason for this is that they take their social image seriously. A good example of a macro influencer is Daniel Fox (@magic_fox), a German lifestyle influencer who shares content on travel, fashion, and fitness. He has 1.8 million followers, has an engagement rate of 1.37% and earns $3,693 to $6,155 per post. An example of a Macro influencer in Singapore would be Bong Qiu Qiu, who has a total following of close to 300k. Her posts are mainly made up of content from the food, fashion and lifestyle category. Macro influencers like Bong Qiu Qiu are great for brand awareness due to their large follower base. Brands often approach macro influencers to promote their products and company. By choosing a macro influencer to market your product, brands have greater awareness and visibility since macro influencers have a larger social media following.

Key advantages of macro influencers include:

Firstly, they tend to have a high level of professionalism
Secondly, a wide audience equals to more reach, meaning that your intended message is seen by a larger group of people
Thirdly, they tend to have a lower risk of boosted engagement
Lastly, brands tend to have more control over the campaigns

Although macro influencers have the numbers, they have medium to low customer engagement.

Micro influencer

Unlike a macro influencer, a micro influencer is someone who has 5,000 to 20,000 followers on Instagram, Twitter or Facebook. Regarded as an industry expert, they tend to focus on a specific niche. Therefore, they are able to create stronger relationships with their followers. Besides, they have a uniform audience, due to their niche content (an influencer focused on fashion would have a following made of largely fashion lovers). This is unlike celebrity influencers, who tend to be followed by a wide range of users. Micro influencers are perceived as trustworthy and genuine - key points that are pretty useful when it comes to creating a successful marketing campaign. They are also relatable which is why followers are more likely to buy products based on their recommendation. An influencer that can be grouped under the category of 'micro influencers Singapore' will include Lim Yao Peng, with a following of 7000 followers. Like other micro influencers this ex national sprinter has an Instagram feed largely focused on one niche subject. In his case, fitness, running in particular. Due to his profile as a competitive sportsman, a certain level of credibility is established when he produces content related to fitness on social media. As mentioned in the above, micro influencer's knowledge in a particular expertise often propel them to higher levels of credibility, making them a great target group for influencer marketing. https://www.instagram.com/_yaops_/ Finding a macro influencer on social media is very easy. All you have to do is search online and voila! You have your influencer. However, with micro influencers, you need specific tools such as social media monitoring tools.

To find what you are looking for, you need the following:

Hashtags related to your business
Product or service name
Brand name
Keywords

Key benefits of working with micro influencers include:

Firstly, it helps you to reach your intended audience. This is because micro influencers tend to have a uniform following (food influencers have food enthusiasts following them), allowing companies to target influencers who have a niche in the product they are marketing
Secondly, which is related to the first point, a more targeted audience would most probably result in higher sales
Thirdly, brands enjoy the option of choosing to work with one or multiple micro influencers
Fourthly, micro influencers tend to charge less for their postings.
Lastly, small and medium sized enterprises have the financial capabilities to hire micro influencerss

Nano influencers

Like micro influencers, this is a new category of influencers with small, and niche based audience. Nano influencers have a following of 500 to 5000 followers and are considered the future of influencer marketing. As such, they are able to change how marketers and brands interact with their target audience on social media. A good example of a nano influencer campaign is how Remington, hair care brand, promoted its curling wand. Leticia Collins, a nano influencer, created content that featured her using the curling wand from Remington. She took a photo of herself with the product and tagged the brand’s handle. She also included a brand hashtag and FTC disclosure (#Sponsored). In local context, influencers that can be grouped under 'Nano influencers Singapore' include Calvin Teng, with a feed that is largely focused on food photography. With a following of over 3000, and a strategic posting direction of food photography, Calvin followers are likely to be made of users passionate about food. Therefore, this makes him an ideal nano influencer for the F&B industry to work with. https://www.instagram.com/ilostmyfarts/

So, how can you spot a nano influencer on social media? There are several tell-tale signs and they include:

A summary of specialties and interests in the influencer's bio
Beautiful photos on the influencer’s social media feed (Should be of high quality with aesthetic consistency)
Highlight reels showcasing past collaborations
Contact information (DM or email)

Key benefits of collaborating with nano influencers

Firstly, They are relatable and approachable
Secondly, they are authentic
Thirdly, they enjoy high engagement rates (percentage of followers showing interest in their postings by liking or commenting is higher) because they know many followers personally
Fourthly, they provide a solid return on investment

Celebrity influencers

If you have used macro and mega influencers before, then switching gears and collaborating with a celebrity influencer is not difficult. A celebrity influencer is a famous individual with over 10 million followers on Instagram, Facebook, and Twitter. One good example of a celebrity influencer is Kylie Jenner. With over 5,800 posts and 130 million followers on Instagram, Kylie Jenner has an engagement rate of 4.01%. Estimated cost per engagement is between $0.04 to $0.07. Her estimated earned media value per USD is x10.0. A good example of a campaign where a brand collaborated with a celebrity influencer is Lagavulin’s and Nick Offerman (Ron Swanson from Parks and Recreation). Lagavulin created a 44 minute long video “Yule Log” where Nick Offerman sat by the fire sipping a glass of whiskey. As such, Lagavulin tapped into a specific niche audience. That is viewers and fans of Park and Recreation. A local example of a celebrity influencer would include Cynthia Koh. Her Instagram account has a total following of 67K followers with likes as high as 2000. She has used her online influence to team up with popular brand names like Fragrance (famous for their bakhwa) for an influencer marketing campaign. https://www.instagram.com/cynthiakoh27/ Celebrity influencers such as Kylie Jenner normally earn $258,000 to $500,000 per post due to their extensive following on social media. Thanks to their wide reach, any brand collaborating with her can expect an increase in sales and revenue. However, celebrity influencers tend to have relatively lower engagement levels. This means, trying to make a real connection between your target audience and your brand is hard.

Key benefits of celebrity influencers:

Firstly, an access to a huge audience, often the largest out of the different categories of influencers
Secondly, high level of professionalism
Thirdly, low risk of boosted engagement
Fourthly, Brands tend to have more control over the campaigns

The downside of celebrity influencers is that they are not compatible with small or medium-sized business. Why? This is because small and medium-sized businesses don’t have the financial muscle that large brands have.

Selecting The Right Influencer - The Secret Formula

It's no secret that collaborating with the right influencer will not only popularize your brand but increase sales and attract more customers to your business. Problem is finding the right influencer is not easy. What you need to know is that we have the secret formula. First and foremost, businesses need to align their interests with the influencer or group of influencers. Doing so makes it easy to find influences that fit with your campaign and target audience. Secondly, mix and match the influencers. Instead of collaborating with a macro, micro or nano influencer only, work with influencers accross all categories. Selecting influencers from the right channels and using a wide range of influencers can help you reach your target audience with your message. Remember, it's not about the fans an influencer has but their ability to sway the consumers' opinion.

Final Thoughts

As a business, the choice of an influencer solely depends on your target audience, the product, message you want to send across and your budget. Also, it depends on the purpose of your marketing campaign. All you have to do is collaborate with the right influencer. Good luck!

References

https://www.socialmediatoday.com/news/micro-influencers-vs-macro-influencers/516896/ https://blog.scrunch.com/what-is-a-macro-influencer https://www.cmswire.com/digital-marketing/social-media-influencers-mega-macro-micro-or-nano/ https://blog.hubspot.com/marketing/micro-macro-influencers-effective https://www.theguardian.com/commentisfree/2018/nov/14/rise-nano-influencer-brands-celebrities-youtube-instagram https://medium.com/@mavin.network/why-nano-influencers-are-the-future-of-influence-marketing-369cada5cb9f https://medium.com/swlh/how-to-identify-the-best-social-media-influencers-for-your-brand-cb222a92ceb0

The million dollar question - Facebook VS Instagram?

cynthia — Wed, 03 Apr 2019 01:56:08 +0000

The showdown of - Influencer marketing platform

On April 9 2012, the online community was greeted with the news of Facebook’s acquisition of Instagram. Doubts, questions, cheers surfaced out of that business deal. What big changes could we expect? Were the two platforms going to become identical? Well, 7 years on, we see that while these two social media giants share some similarities, there still remains significant differences that differentiate one from the other. Therefore, while influencer marketing is applicable on all social media platforms, influencer marketing on Facebook and Instagram each have their unique set of pros and cons.

To start off, allow us to elaborate on their similarities

Both Facebook and Instagram share some similar features of - live videos, stories (allows users to post content that will only be available for 24 hours)
Both promotes user interaction, by allowing users to like and comment on posts

However, they differ in many different categories namely their respective reach, engagement, type of activity users tend to engage in and the profile of users.

Firstly, in terms of reach, Facebook takes the lead.

With over 2.2 billion users on Facebook compared to the 800 million users on Instagram (2018), Facebook is able to reach a wider target audience. This could possibly mean that influencer marketing on Facebook would be a greater help in areas such as brand awareness, due to the larger group of people the message is sent out to. However, do not make your judgement too early!

This is because Instagram tends to perform better in terms of engagements.

A Forrester study put Facebook’s engagement rate at 0.7%, significantly lower compared to Instagram’s 4.21%. This is supported by data from a Selfstartr study. Only 32% of Facebook users regularly interact with brands, compared to 68% of Instagram users. Their conclusion was that brands receive 58x more engagement per follower on Instagram than Facebook. These engagements come in the form of comments and likes. Source: Selfstartr Now you might ask, how is engagement relevant to choosing an influencer marketing platform? Let us explain. A high engagement rate (larger percentage of people commenting and liking) is a great indicator of the levels of interest of Social Media users. The action of actively participating by clicking on the post to like/comment/share indicates actual interaction with a postings. Think about this, when you like/comment/share someone’s posts, you have most likely internally processed the original posting and have thus decided to react to it. Therefore, a higher engagement rate is a good indicator of a successful influencer marketing campaign, since the message has been internalized by the audiences. Although the group of people reached via Instagram is relatively smaller, the ability of Instagram’s content to capture user’s attention (as seen from high engagement rates) makes Instagram suitable for influencer marketing. However, Facebook still has the second highest audience engagement rate among all social networks (according to locowise). Therefore, one should not neglect Facebook an influencer marketing platform.

Thirdly, the type of activities across these 2 platforms differs.

Popular writer in e-commerce, Matt Ellis states “Instagram is seen as a style resource, an ideal place for learning new trends and discovering new artists, as well as keeping up with their favorite celebrities.” This is backed by the chart below. Instagram dominates industries like fashion, beauty, interior design, architecture, photography and celebrity news. This makes Instagram better for influencer marketing since users on Instagram have a higher tendency of browsing with a goal of product recommendations from the various categories. Therefore, an influencer marketing campaign on Instagram is likely to be have higher results in terms of sales since users browse with an objective of a specific type of content. However, with e-commerce being the top industry in Facebook, it remains a great option as an influencer marketing platform. E-commerce takes the title of largest industry on Facebook with over 400 million users indicating they are ‘fans’ of Facebook e-commerce. This implies that Facebook users are increasingly interested in allowing Facebook to influence their purchasing habits. Therefore, influencer marketing on Facebook remains a viable venture.

Lastly, Facebook seems to attract adult internet users from a larger range of age groups

According to Pew research Centre, 82% of internet users between 18-29 are on the platform. 79% of internet users between 30 and 49 years of age are using Facebook. 64% of internet users aged between 50 and 64 are on Facebook. These stats suggest that Facebook is effective for reaching internet users across all age groups. On the other hand, Instagram is most popular among young adults between the ages of 18 and 29. 55% of internet users from age bracket 18-29 use Instagram. This user base makes Instagram ideal for reaching a younger audience. Therefore, should an influencer marketing campaign have a strict target group of young people, Instagram is where you should go. On the contrary, if the target audience is across all age brackets, Facebook would be an appropriate platform.

In a nutshell

If your end goal is to increase brand awareness for your startup, pick Facebook with a higher reach. If it is to attain quality interactions that could possibly lead to sales, pick Instagram with higher engagement rates. At the same time, look at your target group. Companies targeting millennials might consider Instagram, where a large number of them are at. While companies that wish to reach out to other age ranges should consider Facebook, with a demographic of a wider age range. there is no definite answer when choosing between these two social media giants for an influencer marketing platform. However, your decision should be made after considering the 4 factors above. Reach, engagement, type of activity and profile of users. Look at these 4 factors in consideration with the goal of your campaign to make the right decision today! Sources: https://www.dreamgrow.com/instagram-facebook-advertising/ https://www.ecommerceceo.com/instagram-marketing-tips-ecommerce/ https://99designs.com.sg/blog/business/instagram-vs-facebook-marketing/ https://www.digitalmarketing.org/blog/powerful-facebook-stats-your-brand-cant-ignore-in-2018