Many think that engaging influencers with the most followers should guarantee an effective campaign. But, by bringing more relevant content and greater engagement to the table, the power of micro-influencers should not be underestimated. Don’t believe us? Just check out some of these facts and statistics. You can also read about how to engage micro-influencers for your campaign here.
The Hottest New Thing in 2018: Micro-Influencers
Author Bio
Team Kobe
Kobe is an AI-powered influencer marketing platform connecting brands with over 14 million niche creators across Southeast Asia and beyond. Between rising ad costs, endless creator options, and the pressure to prove ROI, building an effective influencer strategy can feel overwhelming. Kobe cuts through the complexity—from finding the right creators to measuring real campaign impact—making influencer marketing simple, data-driven, and effective. Trusted by brands like McDonald's, Samsung, Disney, and DBS, Kobe has been recognised as the Marketing-Interactive Influencer Agency of the Year for 5 consecutive years.
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