Crystals aren’t just sparkly decor—they’re tools for mindfulness, self-care, and personal growth, thanks to a wave of modern influencers blending ancient wisdom with lifestyle flair. These creators demystify crystal healing, share styling hacks, and inspire communities to embrace Earth’s energy in relatable ways. Whether you’re building a crystal grid or just want a chic accessory, these influencers are your go-to guides. Plus, for brands eyeing KOL marketing, this niche offers loyal audiences hungry for authenticity and spiritual-meets-aesthetic content. Let’s dive in to the 7 crystal influencers you should check out on TikTok!
1. Cheryl (@cherucrystals) – 47.2K followers
Meet Cheryl Chia, the 22-year-old Singaporean turning crystal jewellery into a TikTok sensation. What began as a lockdown hobby—crafting bracelets to beat slow shipping times—exploded into a full-time gig with weekly live sales and custom designs. Cheryl’s secret? Merging trendy aesthetics (think coquette charms or minimalist stacks) with a “pretty rocks first, spirituality second” vibe. “Wear them for the look, stay for the vibes,” she laughs, noting how sceptics often become crystal converts.
With over 60 crystal types in her arsenal, this influential live streamer in Singapore bridges generational gaps, rebranding bracelets from “grandma-core” to Gen-Z must-haves. She credits stoic podcasts and parental pep talks for surviving entrepreneurial growing pains. Pro-tip for newbies: Start with rose quartz for calmness or tiger’s eye for confidence. “Crystals aren’t magic pills,” she says, “but they’re great reminders to manifest what you want.”
2. Rocks for the Spirit (@rocksforthespiritt) – 2.3M followers
Forget polished gem showcases—this account is all about the thrill of the hunt. With 2.3M followers, @rocksforthespiritt documents raw, muddy adventures digging quartz from Arkansas soil or unearthing rainbow obsidian. Its geology meets ASMR: cracking open geodes, brushing off dirt, and revealing jaw-dropping specimens like amethyst cathedrals.
Perfect for collectors craving unfiltered sourcing stories, this influencer proves that success in this niche thrives on authenticity. Their content isn’t just eye candy; it’s a backstage pass to Earth’s hidden treasures. Follow for dopamine hits of discovery and reminders that even the roughest rocks have potential.
3. Liza Vetts (@lizavetts) – 870.4K followers
Liza Vetts is where high fashion meets crystal healing. Her brands, Lindeza Jewelry and Lindeza Home, serve “haute joaillerie for everyday warriors”. A scroll through her feed blends crystal education with aspirational aesthetics: think Bali retreats, collabs with wellness brands, and gemstone pairings for zodiac signs. A master of influencer marketing, Liza proves spirituality can be chic. Her mantra? “Crystals aren’t just for altars; they’re conversation starters.” New to gems? She’ll school you on black tourmaline’s grounding power or how moonstone aligns with feminine energy—all while looking Insta-ready.
4. Mystic Mills (@mysticmills_) – 125.1K followers
Amelia, a Reiki healer and crystal devotee, turned her spiritual awakening post-motherhood into a hub for holistic healing. Her page serves aura cleanses, meditative rituals, and crystal grids for burnout relief. Think of her as your hype-woman for self-care: “Healing isn’t woo-woo—it’s reclaiming your energy,” she insists. From amethyst sleep rituals to carnelian motivation hacks, Amelia’s content blends practicality with mysticism.
5. Spirit Nectar Gems (@spiritnectar) – 449.5K followers
This Canadian shop walks the talk: $1 from every sale funds education and sustainability projects in Madagascar, where their crystals are mined. Co-founder Martina Gutfreund prioritises fair wages and traceable supply chains—a rarity in an industry she calls a “free-for-all.”
Their feed? A global crystal tour: Namibia’s hyalite opals, Brazil’s Citrine clusters, and Madagascar’s rose quartz. Ideal for conscious collectors, Spirit Nectar merges crystals with activism, proving sparkle can have soul.
6. Ameliorate Crystals (@amelioratecrystals) – 16.2K followers
Shu’s journey from depression to crystal entrepreneur is raw inspiration. After a rose quartz bracelet from her therapist sparked self-love, she launched Ameliorate to help others break toxic cycles. Her brand’s mission? “Healing through elegance,” offering crystal guides and affirmations alongside gemstone jewellery. Shu’s strength? Turning pain into purpose. Her content—part crystal 101, part therapy session—resonates with women rebuilding self-worth.
7. Raw Specimen (@rawspecimen) – 117.4K followers
Louie isn’t just a Herkimer diamond miner—he’s a rock whisperer. His hands-dirty approach (literally; he’s often covered in New York mine dirt) educates followers on mineral formations, geology basics, and the thrill of unearthing “diamonds” (spoiler: they’re quartz). A must-follow for science-minded crystal lovers, Louie’s mix of academia and adventure makes geology TikTok-worthy.
Conclusion
From Cheryl’s Gen-Z glitz to Spirit Nectar’s ethical ethos, these influencers prove crystals are more than trends—they’re tools for empowerment. Whether you’re here for the aesthetics, energy, or community, there’s a guide (and a gem) for every journey. Ready to rock your self-care routine? Hit follow.
Ready to bring good vibes and powerful energy to your brand? At GetKobe, we help you connect with wellness and lifestyle influencers who inspire trust and engagement within spiritually mindful communities. Whether you’re promoting healing crystals or launching a holistic product line, our platform ensures your message aligns with audiences who care. Let GetKobe guide your influencer journey—reach out today to discover the power of intentional partnerships.
