Influencer Marketing Philippines
Globally recognised as one of the most vibrant economies in the Pacific region, the Philippines ’ market is expected to grow with more domestic activity and public investment momentum. In addition, the Philippines is home to the most active social media users in the world. As a result, there are countless opportunities for brands to build a digital presence in the Philippines.
Given the competition in the online market, brands find it hard to stand out from their competitors. Thus, finding new ways to innovate in digital marketing strategies is important. With the reach that social media has, it will drive traffic and increase brand visibility. Influencer marketing will remain a powerful force. Because of its dependence on social media, it is an effective strategy to tap on the country’s potential
PHILIPPINES: SOCIAL MEDIA MARKETPLACE
“Filipinos do not go online, they live online”
When it comes to online savviness, Filipinos are a force to be reckoned with. According to We Are Social and Hootsuite Digital Report 2021, the Philippines topped global internet usage for the sixth year in a row. The average amount of time spent on the internet by each Filipino logs in to 10 hours and 56 minutes which is a lot more than the global average of 6 hours and 54 minutes.
This massive online usage is related to the social media presence. The country continues to lead in time spent on social media, reaching a peak of 4 hours and 15 minutes, nearly twice the global average. Without a doubt, the Philippines is known as the “world’s social media capital”. Here’s a rundown of the country’s key statistics on online and social media consumption.
67%
Internet
Penetration
Rate
80.7%
of Filipinos Are
Active Social
Media Users
4H 15Min
Average Daily Time
Spent Using
Social Media
Top youtubers in philippines
Michelle Dy
Rei Germar
Mimiyuuuh
Pamela Swing
Top INSTAGRAMMERS in philippines
Camille Co
Laureen Uy
Krys Uy
Nicole Andersson
Successful influencer markeTING campaigns
Wacom Philippines
Wacom is well-known in the creative field. In contrast to Wacom’s target audience, non-creative content creators are involved to demonstrate how they make use of the Wacom products. Using a series of carousel images, a diverse mix of influencer profile showed how Wacom products are suitable for use in our daily lives.
Total Outreach: 222,373
Engagement Rate: 4.86%
Facebook Social Commerce
In Phase 1, influencers who are also business owners show how easy it was for them to implement Facebook Social Commerce. They shared their experience with Facebook Social Commerce and introduced the third-party tools they used after using it for a while. The audience responded positively to the posts, many of whom are small business owners.
Total Outreach: 1,874,766
Engagement Rate: 2.54%