Influencer Marketing Philippines
The Philippines is globally recognised as one of the most dynamic economies in the Pacific region. From trade to tourism, various sectors in the country are rapidly growing. In fact, the Philippines is projected to become the world’s 2nd fastest growing emerging market in 2019-2028.
For an archipelago consisting of more 7,600 islands, such a feat seems almost impossible. Luckily, the Philippines is home to the world’s most active social media users. Influencer marketing Philippines and social media is a unifying force in the country.
As an emerging market, growth relies on innovation. Undoubtedly, the Philippines is also one of the most lucrative digital markets across the globe. This is fantastic news for brands aiming to establish their presence in the Philippine marketplace.
Social media platforms have become avenues for remote business – from small-scale to large-scale ones – to actively participate in the exchange of goods and services. More and more businesses in the country are now resorting to marketing in social media, Social media allows for amplified traffic generation; hence, increased brand visibility.
The impact of social media in the country is indisputable. As an invaluable marketing tool, social media offers a platform for business to thrive and succeed. Influencer marketing, with its dependence on social media, is an effective approach to maximise the country’s untapped economic potential.
Philippines: social media marketplace
When it comes to online savviness, Filipinos are a force to be reckoned with. According to We Are Social’s Global Digital Report 2019, the Philippines topped worldwide use of the internet – the country’s 4th year in a row. The average Filipino spent 10 hours and 2 minutes online daily this year. Just for comparison, the global average is 6 hours and 42 minutes.
This staggering lead in online usage directly correlates with social media presence. The Philippines continues to dominate in time spent on social media, reaching a peak of 4 hours and 12 minutes, almost twice the global average. The same report estimates that about 76 million Filipinos have social media accounts; 75 million of this population use Facebook.
Inevitably, the Philippines is currently hailed as the ‘social media capital of the world’. Still not convinced? Here’s a rundown of key stats involving online and social media consumption in the country:
- Social media penetration in the Philippines stands at 71%.
- 67% of Filipinos have accessed their social media accounts through mobile devices. The global average stood at 42%.
- Mobile internet is the most common means to online access among Filipinos.
- Mobile internet usage in the Philippines is 2nd highest globally.
- One study on smartphone usage reports that the Philippines will be home to 90 million smartphone users by 2021.
These statistics are unlikely to change anytime soon as technology becomes even more accessible and affordable. In fact, an increase in online, social media presence is to be expected in the years to come.
Why Influencer Marketing ?
Getting people to know your brand is step one. Establishing trust, however, sets yours apart from competitors. Nowadays, gaining consumer trust is tricky business. The modern market is densely populated with competitors vying for potential customers. As such, gaining traction has become increasingly difficult. Your brand’s success in the competitive market now relies on innovative strategies to build and reinforce consumer trust.
Influencer marketing is a marketing strategy that taps into social media communities via influencers. Unlike a celebrity, an influencer is someone who has cultivated their name through social media platforms. Influencers actively engage with a community of loyal followers. Fans trust that influencer endorsements come from a genuine liking of your brand’s product and message. By having an influencer promote your brand, you essentially build your audience’s trust.
Aside from being highly effective, influencer marketing Philippines is easy. Instead of directing your focus on vast target audience, you market directly to a number of influencers. Influencer marketing provides an opportunity for your brand to develop a mutually beneficial relationship with influencers. This trickle-down approach to marketing will eventually allow you to establish meaningful connections with your target audience without sacrificing authenticity.
How to get started with Influencer marketing?
There are several ways to get started with influencer marketing. First, you could reach out to influencer directly or go through an influencer marketing agency. Although directly approaching influencers may seem easier and cost-effective, this will not guarantee a successful campaign as there several factors to be considered such as the type of influencer to be considered, the audience these influencer have, the minimum outreach that can be hit. This is where influencer-marketing agencies come into the equation.
KOBE : asia's leading Influencers marketing platform
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Philippines market by getting relevant celebrity, macro or micro Bloggers, Influencers, Youtubers or Instagrammers to build your brand presence and stimulate interest in your products or services.
5048 KOLs
45M Outreach
14 Countries
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer marketing Philippines by the most efficient and fast way from the comfort of your home.
Types of influencers
The pyramid of influence establishes the hierarchy of influencers. These influencers can be classified into three categories: Mega influencers, macro influencers and micro influencers. Celebrities that are on the top of the pyramid, meaning they have the highest reach but have low relevance. Whereas influencers in the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a huge amount of following and at least 2% – 5% engagement per post. This type of influencer tend to have a diverse audience and various topics of interest. Although they have the lowest relevance as the relationship with the audience seem more distant as compared to the other types of influencers, they do have the most reach.
Macro Influencers: They are vloggers, bloggers, models with average amount of followers and at least 5%- 20% engagement per post. They are usually highest in terms of topical relevance and are category specific influencer.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. They are usually the highest in terms of brand relevance and resonance amongst the classification of influencers. These types of influencers tend to focus on specific topics or niches.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers with at least 50-80% engagement per post. Nano influencer followers consists of family and friends hence they have a higher follower credibility and engagement rate.
what we do for our clients
PLAN
We plan out an attractive content angle and find relevant Indonesian Influencer for your brand with our A.I. Platform
EXECUTE
We communicate with Influencers and provide your brand with fraud protection and safety through the entire campaign
REPORTING
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
BILLING
Hassle free payment procedures, zero worries on budget allocating and Influencer payments
POWER YOURSELF UP WITH A.I
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
Top youtubers in philippines
Michelle Dy
Rei Germar
Mimiyuuuh
Pamela Swing
Top INSTAGRAMMERS in philippines
Camille Co
Laureen Uy
Krys Uy
Nicole Andersson
Successful influencer marketing campaigns
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics and each metric brings in a set of audiences that allows your brand objective to be heard.
Importantly, with the ever changing-world, it is time to keep up with the trend and dive into Influencer Marketing for a different set of Audiences that you have never reached.
