Social media isn’t just a part of life for Generation Z—it is life. Born between the mid-1990s and early 2010s, Gen Z has never known…
Team KobeJuly 9, 2025
Influencer Agency Award of the Year 2025 We’re thrilled to share that we’ve been named “Influencer Agency of the Year” for the 6th consecutive year…
Team KobeJuly 2, 2025
If you’ve spent any time on TikTok in Singapore, chances are high that you’ve stumbled across a video of someone dancing, ranting, or making a…
Team KobeJuly 1, 2025
The whispers have grown louder in marketing circles: "Is influencer marketing dead?" Once hailed as the golden child of digital strategy, connecting brands with vast…
Team KobeJune 30, 2025
In today's hyper-competitive digital landscape, simply launching a new product or opening a new store isn't enough; brands need to generate genuine excitement and conversation…
Team KobeJune 24, 2025
In China's dynamic digital landscape, Xiaohongshu (Little Red Book/REDNote) is crucial for brands. This social commerce platform blends lifestyle sharing, e-commerce, and user-generated content (UGC).…
Team KobeJune 23, 2025
In today's dynamic marketing landscape, influencers drive engagement and tangible results. This article distils key strategies from Bobby Saputra (Ben Sumadiwiria), a viral sensation who…
Team KobeJune 19, 2025
The digital marketplace in Southeast Asia is a bustling arena, with new platforms constantly vying for attention. Amidst this vibrant landscape, TikTok, renowned for its…
Team KobeJune 17, 2025
Ever wanted to tune into climate news but didn’t like to hear just bad news? For Qiyun Woo—aka @theweirdandwild—the answer lies in colour, creativity, and…
Team KobeJune 17, 2025
In Singapore’s competitive food and beverage scene, standing out requires more than just great products — it demands authentic connections and engaging stories that resonate…
Team KobeJune 11, 2025
In the heart of Singapore’s dynamic and multicultural scene, a group of Indian influencers is rising to prominence—captivating audiences with their creativity, authenticity, and flair.…
Team KobeJune 9, 2025
Meet Joie Tan, a home-grown Singaporean singer-songwriter known for her soothing voice, deeply personal lyrics, and humble beginnings in the local music scene. A Lasalle…
EditorJune 4, 2025
Let’s be real: Instagram can be a dumpster fire, but it’s also a goldmine for inspiration—especially when you’re knee-deep in diapers and desperate for proof…
Team KobeJune 2, 2025
Influencer Marketing ROI Singapore: How to Measure and Maximize Your Returns In today’s digital-first world, influencer marketing has become an essential strategy for brands looking…
Team KobeJune 2, 2025
Who says grandparents can’t be TikTok famous? Meet Ian Thio, a 21-year-old Singaporean content creator, and his 82-year-old grandmother, Ong Siew Hoon—a duo redefining family…
Team KobeMay 27, 2025
Move over, Hollywood—Singapore’s got its own pocket-sized superstar, and her name is Dewy Choo. You might know her as the Gen Z TikToker who’s either…
Team KobeMay 19, 2025
Meet Charlotte Mei de Drouas: a French-Chinese nutritionist, presenter, and sustainability advocate sprinkling her magic across Singapore. With a mission to simplify nutrition science and…
Team KobeMay 13, 2025
In the world of social media influencers, Bert and Lulu are a duo who have taken the scene by storm, especially in the influencer marketing…
Team KobeMay 7, 2025
Crystals aren’t just sparkly decor—they’re tools for mindfulness, self-care, and personal growth, thanks to a wave of modern influencers blending ancient wisdom with lifestyle flair.…
Team KobeMay 5, 2025
If you’ve spent any time scrolling through Singapore’s social media scene, you’ve probably come across Aurelia Ng—or as she’s better known, Aurelia Hathaway. This triple…
Team KobeApril 22, 2025