We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…
Team KobeMarch 22, 2023
Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…
Team KobeMarch 6, 2023
Social media, in today’s society, has become an integral aspect of people’s daily routines and lives. It is the first thing that most people check…
Team KobeFebruary 22, 2023
When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…
Team KobeFebruary 8, 2023
Brand recognition is getting harder each day due to the sheer number of competing brands in the market and the fact that consumers are becoming…
Team KobeJanuary 26, 2023
Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…
Team KobeJanuary 19, 2023
We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…
Team KobeDecember 28, 2022
Do you know about Instagram Collab? If you do not, it is probably the best time to include such a feature in your KOL marketing strategy.…
Team KobeDecember 21, 2022
Online studies have shown that 89.5 per cent of Singaporeans use social media heavily, spending an average of 2 hours and 31 minutes daily…
Team KobeNovember 16, 2022
It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…
Team KobeNovember 9, 2022
From what used to be a video platform for dance moves and lip-syncs, TikTok has evolved into the digital landscape we are so familiar with…
Team KobeOctober 27, 2022
An escalating digital economy, hugely untapped demographic, and rapidly rising number of internet users – are just some of the critical advantages South East Asia…
Team KobeOctober 13, 2022
Influencer marketing is the way to go if your brand is looking to market new products or build brand awareness. YouTube influencer marketing is an…
Team KobeSeptember 28, 2022
More important than ever, peer recommendations and word of mouth are favoured by customers when it comes to brand reliability. While mass advertisements are still…
Team KobeSeptember 14, 2022
With the addition of a new Tiktok-like feature called Instagram Reels, Instagram has become more and more of a competitor for Tiktok. There's one thing they…
Team KobeAugust 31, 2022
If you've been scrolling through Instagram or Facebook recently, you might have noticed social media influencers thriving more than usual. This is because there is…
Team KobeAugust 25, 2022
The battle between TikTok and Instagram Reels is fairly new. Since TikTok has proven to be a very successful platform for sharing short-length videos, Instagram launched its…
Team KobeAugust 16, 2022
Nowadays, in order to catch up with the new age of digital marketing, you have to be knowledgeable about how different social media platforms work for your…
Team KobeAugust 10, 2022
Social media is the epicentre of fashion and lifestyle. We often write about fashion influencers and their impact on the fashion industry. However, there are…
Team KobeJuly 29, 2022
Thanks to the advent of social media, sharing guides and exchanging information have been made easier compared to the years before. Aside from being just…
Team KobeJuly 26, 2022
