Thanks to its ideal location in Asia’s economic powerhouse,Hong Kong has grown into a trade and financial hub, as well as a known tourist destination. Hong Kong is a magnet for global businesses since it is only four hours away from the region’s key markets. Over 2,400 multinational businesses have set up their regional headquarters in the country. Furthermore, Hong Kong is involved in the Belt and Road Initiative (BRI). The BRI will no doubt be one of the driving force behind Hong Kong’s economic and social development.
As a leader in global creative output, Hong Kong is seeing a fast adoption of digital technologies. The growth of the digital landscape has resulted in an increase in demand for digital advertising and marketing services. The internet advertising spend is expected to reach US$1.1 billion by 2025. And, according to Anymind, one of the most important trends we should be aware of is influencer marketing.
Hong Kong has one of the fastest internet connections in the world, with 99% 5G coverage. Hence, it is not surprising that the country has a large population of active social media users. They adopt new online channels well, making it simple to interact with them on social media platforms. As a result, more marketers are jumping on board the online content trend in order to achieve their marketing goals.
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To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.
Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.
Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget is smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.
#New Content Strategy
Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.
There are two ways to get started with influencer marketing.
Reach out to influencers directly.
Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have, and the minimum outreach that can be hit.
Engage an influencer marketing agency
Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.
As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Hong Kong market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.
Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing Hong Kong by the most efficient and fast way from the comfort of your home.
Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance.
Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.
Macro Influencers: They are established vloggers, bloggers and models with a sizeable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.
Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it will help to build trust within their followings.
Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.
We plan out an attractive content angle and find relevant Hongkongers Influencer for your brand with our A.I. Platform
We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign
We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements
Hassle free payment procedures, zero worries on budget allocating and Influencer payments
Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!
Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign
A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.
As we inch nearer to Christmas, it’s also the time of the year where the surfing for gifts and hosting of Christmas party begins. Discover a new shopping experience with Shangri-La Boutique along with the content creators. Content creators shopped through their wishlists and shared their incredibly simple shopping experience. They discussed the Shangri-La boutique’s unique selling points as they unboxed and mentioned their purchases. Nothing beats spreading the love with a promo code!
Total Outreach: 467,661
Engagement Rate: 1.62%