KOL marketing singapore

Influencer Marketing Singapore

Singapore is one of the leading countries in Southeast Asia when it comes to social media usage. People and brands in Singapore have been impacted tremendously by social media. It has increasingly become an important tool for business marketing and business success. Notably, it provides numerous marketing opportunities for growing businesses that have a lower budget but are targeting a higher return. Consequently, we see how Singapore businesses have jumped to adopt social media in terms of PR, advertising and business strategies.

The rapid growth in mobile technology is definitely one of the main factors, as the number of users in Singapore now number over 4.7 million. Out of this number, 79% are considered active social media users. Singapore’s consumers react well to mobile-first projects, and with the sophistication of smartphones and its top camera quality in today’s age, combined with the totality of the web experience on social media as it offers the main access point for the internet, together with a level of visibility, we see a rapid uptake of new channels within the social ecosystem.

Singapore brands and businesses see this as a great opportunity because they can successfully market and grow their businesses, both locally and globally.


singapore KOL marketing platform
  • The total population in Singapore is 5.83 million.
  • 8.56 million have mobile phones (meaning some people own more than one device).
  • 5.14 million use the internet regularly, and 4.6 million are active social media users.
  • YouTube is currently the most-used social media platform in Singapore.
  • Followed by Facebook, with 3.6 million monthly active users.
  • Instagram is getting more popular, coming up in third place.
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  • 71% of consumers are more likely to make a purchase based on a social media reference, with 86% of female consumers turning to social networks before making a purchase.
  • 70% of teenagers subscribe to YouTube channels because they trust influencer opinions over mainstream media celebrities.
  • This creates a huge market opportunity for brands. Research shows that businesses generate $6.50 for every $1 invested in influencer marketing.
  • 57% of beauty and fashion companies use influencers as part of their marketing strategies. As shown in the statistics, 86% of the most-viewed YouTube VDOs in the beauty category were made by influencers, while 14% were made by beauty brands themselves.


If your business is looking to hire a Singapore influencer and KOL to execute an influencer marketing campaign, you can either reach out to the influencers personally or by engaging the services of an influencer marketing agency.

Given the connectivity of the internet, it may seem easy to reach out to your targeted influencers at a presumably low cost. However, there are numerous influencers and KOLs in Singapore that focus on their unique content, which may or may not align with your company’s brand. As such, filtering out the ideal influencers to perform your influencer marketing campaign and liaising with them can be a tall order. If you are looking to execute an effective influencer marketing campaign, you have to equip yourself with the relevant knowledge by reading up on multiple articles and e-books on the topic.

Alternatively, you can save yourself time and effort by engaging the services of an influencer marketing agency instead. The right agency can provide you with the best solution by identifying the ideal influencer for your marketing campaign. In addition, it can help you negotiate with the influencer and track the performance of the marketing campaign on your company’s behalf.


Influencer Marketing Indonesia

#To Build Trust

Firstly, influencers have their own followers on social media, or we could say their own target audience. In addition, they can easily influence their followers by saying anything about the product. Hence, this makes them a trendsetter, which is why many people believe in products that are recommended by influencers. Usually, they become an idol to their followers. Therefore, when influencers collaborate with your business, a new perspective on your brand will emerge. In fact, their followers, who see them as idols, would certainly jump onto the bandwagon and purchase your products as well.

Influencer Marketing Indonesia

#More Affordable 

Secondly, influencer marketing does not have to be expensive. Nonetheless, if you are working with celebrities, the cost will surely be higher due to a wider audience reach. Influencers are divided through the number of followers ranging from micro, macros and celebrity influencers. Of course, their prices vary! However, compared to placing large advertisements, influencer marketing offers various companies a cheaper solution, thereby reducing their marketing budget. There are also some influencers who do not take rates. Instead, they prefer to get the product or service for free.

Influencer Marketing Indonesia

#New Content Strategy

Last but not least, each influencer certainly has their own characteristics when creating their content. One of the advantages is getting fresh content from each influencer. They understand how to create interesting contents that their audiences like, which will help them attract consumers. With the interesting contents being put out, it attracts and increases the desire of their audiences to try the product.


As an award-winning Artificial Intelligence influencer marketing agency, we can help you win the Singapore and Asia markets by getting the relevant celebrities, macro or micro Bloggers, Influencers, Youtubers or Instagrammers to build your brand presence and stimulate interest in your products or services.
Asia's leading Influencer marketing platform

6000 KOLs across SEA

Asia's leading Influencer marketing platform

80M Outreach

Asia's leading Influencer marketing platform

14 Countries

Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into the influencer marketing field in Singapore in the most efficient and fastest way possible, all from the comfort of your home.


The pyramid of influence establishes the hierarchy of influencers. These influencers can be classified into three categories: Mega influencers, macro influencers and micro influencers. Celebrities are on the top of the pyramid, meaning they have the highest reach but have lower relevance. Whereas influencers at the bottom of the pyramid usually have low reach but higher relevance. Mega Influencers: They are celebrities, actors, social media stars, athletes with a huge amount of following and at least 2% – 5% engagement per post. This type of influencer tends to have a diverse audience and various topics of interest. Although they have the lowest relevance, as their relationship with the audience seems more distant when compared to the other types of influencers, they do have the most reach. Macro Influencers: They are vloggers, bloggers, and models with an average amount of followers and at least 5%- 20% engagement per post. They are usually highest in terms of topical relevance and are category-specific influencers. Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. They are usually the highest in terms of brand relevance and resonance amongst the classifications of influencers. This type of influencer tends to focus on specific topics or niches. Nano Influencers: Everyday consumers with a smaller outreach and the lowest number of followers but have at least 50-80% engagement per post. Nano influencers’ followers consist of family and friends. Hence, they have a higher follower credibility and engagement rate. If you are looking for an influencer marketing agency or KOL agency in Singapore, drop us a message, and we will share the relevant case studies with you.


What We Do For Our Clients

influencer marketing southeast Asia


We plan out an attractive content angle and find relevant Singapore influencers & KOL for your brand with our A.I. Platform.

influencer marketing southeast Asia


We communicate with influencers and provide your brand with fraud protection and brand safety throughout the entire campaign.

influencer marketing southeast Asia


We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements.

influencer marketing southeast Asia


Hassle-free payment procedures, ensuring you have zero worries on budget allocating and influencer payments.


Kobe’s patented Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!

Our A.I platform is able to study the influencers and their audience demographics, which is absolutely important for implementing a successful influencer marketing campaign.

Guaranteed KPI Metrics
Number of Content

If you are looking for an influencer marketing agency or KOL agency in Singapore, drop us a message, and we will share the relevant case studies with you.



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A successful influencer marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each influencer brings in. Depending on the content angle for each campaign, we look at different metrics, and each metric brings in a set of audiences that allows your brand objective to be heard.

More importantly, with an ever-changing world, it is time to keep up with the trend and dive into influencer marketing for a different set of audiences that you have never reached.

Some of the clients that we have worked with include: McDonald’s, Casetify, Ayataka, Sentosa. Contact us if you are looking for a KOL agency in Singapore.

If you are interested in Influencer Marketing Southeast Asia, you can click on these links for other countries!
ChinaIndonesiaMalaysia, PhilippinesThailandVietnam, Hong Kong