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Influencer Marketing China

From economic development to market size, China always ranks first place in the world. Now that China is the first to apply 5G technologies, there is no doubt that China’s Internet model will lead the world in the future.

China has emerged as a global force in several areas such as internet technology, mobile devices and e-commerce. As the world’s largest e-commerce market, digital marketing has become a priority to many businesses operating in China. Marketing in China is done in a variety of ways, the most common of which are text and photos, live, short videos, and offline activities. As the current trend is based on original content, influencer marketing has grown in popularity in recent years. Because of the opportunities it can bring, the influencer economy is being incorporated into the country’s long-term development plans.


Despite having different social media players, China has a competitive market. China’s influencer marketing market is always one step ahead of the world and delivers strong results. Thus, it is unsurprising that the influencer economy grows year after year. According to the National Bureau of Statistics of China, the market is expected to reach around US$1,305 billion by the end of 2025.


Internet Penetration


of Chinese Are
Active Social
Media Users

2H 04Min

Average Daily Time
Spent Using
Social Media

Having a diverse social media ecology, there are various types of social platforms in China. They are mainly divided into the following six types: social media, news and knowledge, short video, e-commerce, live platforms and vertical platforms.

influencer marketing china, china influencers, china influencer marketing, influencer marketing agency china

These platforms are the key operating platforms. Among them, Weibo, WeChat, TikTok, bilibili and Red小红书 are the top five social platforms in China.

  1. WeChat is the biggest instant messaging social platform. 
  2. Weibo is the largest and the most influential omni-media social platform. 
  3. Douyin is the most popular social media platform for short videos. 
  4. Bilibili is the largest video-sharing social platform themed around animation, comics and games (ACG). 
  5. Red(小红书) is a beauty and fashion note sharing platform and the fastest growing cross-border e-commerce platform in China.
We have put up a guide here to explain more about each of the China’s social media platforms. Download your guide below. 


  • Funny short videos, beauty and fashion are the top 3 types of influencers.
  • Influencers will develop on multiple social platforms and post more original and knowledgeable content.
  • Due to the development of 5G, there will be an upsurge in demand for short videos and livestream. The video and live streaming market is expected to record a value of US$134.30 billion and US$76.42 billion in 2025 respectively.
  • The integration of e-commerce and social media platforms. 
  • V-commerce. A key platform to watch is Douyin. Other than live streaming, influencers can embed links into their videos and profile. 
  • Rise of virtual influencers 


#Build Trust

To begin, influencer marketing makes use of influencers to reach out to their communities. Unlike a celebrity, an influencer is someone who has made a name for themselves through social media platforms. Consumers normally rely on reviews before buying a product or service. Hence, real content from influencers will help to build your audience’s trust and increase your conversion rate.

#Increase Engagement

Next, influencers have the ability to connect with users during their “discovery” phase. The chances of their followers becoming your potential customers are high, especially if their niche is similar to yours. This trickle-down marketing approach will eventually allow you to build meaningful connections while remaining authentic.

#More Affordable

Thirdly, influencer marketing does not have to be costly as the price of influencers varies. Working with celebrities may incur a higher cost due to a larger audience reach. The price of influencers, on the other hand, varies according to their category. Compared to placing large advertisements, the influencer marketing budget will be smaller. There are also some influencers who do not take rates but instead, receive the product or service for free.

#New Content Strategy

Last but not least, each influencer certainly has their own characteristics in creating content. When creating content, they will always present their personality. For this reason, they often create relevant and unique content that their audiences like. With the interesting content being put out, it attracts and increases the interest of their audiences to try the product.


There are two ways to get started with influencer marketing.

Reach out to influencers directly. 

Although directly approaching influencers may seem easier and cost-effective, this does not guarantee a successful campaign. There are several factors to be considered such as the type of influencer, the audience they have and the minimum outreach that can be hit. 

Engage an influencer marketing agency

Alternatively, an influencer marketing agency would be great to help execute campaigns. The agency can identify the right influencers and structure the strategies to play the strength of the client.

KOBE : asia's leading Influencers marketing platform

As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the China market. We look for relevant celebrity, macro or micro Bloggers, Influencers, Youtubers, or Instagrammers to build your brand presence and stimulate interest in your products or services.

Asia's leading Influencer marketing platform

25000 KOLs

Asia's leading Influencer marketing platform

80M Outreach

Asia's leading Influencer marketing platform

14 Countries

Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer Marketing China by the most efficient and fast way from the comfort of your home. 


Influencers can be classified into three categories: Mega, Macro and Micro influencers. Celebrities at the top of the pyramid have the highest reach but low relevance. Whereas influencers at the bottom of the pyramid usually have low reach but high relevance. 

Mega Influencers: They are celebrities, actors, social media stars, athletes with a large following and at least 2% – 5% engagement per post. Therefore, they tend to have a diverse following with a wide range of interests. Although they have the most reach, they have the lowest relevance. Although they have the most reach, they have the lowest relevance. Because their relationship with their audience tends to appear to be more distant than that of other types of influencers.

Macro Influencers: They are established vloggers, bloggers and models with a sizable following and at least 5% – 20% engagement per post. They are usually category specific and have the highest topical relevance. They have consistent growth and performance, but their relevance is low due to a lack of engagement with their audience.

Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post. Because these influencers tend to focus on specific topics or areas, they have the highest level of brand relevance and resonance. Due to the genuine interactions, it helps to build trust within their followings.

Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers and at least 50-80% engagement per post. Nano influencer followers usually consist of family and friends. Despite having a lower reach, they have a higher follower credibility and engagement rate because they are regarded to be more friendly and genuine.

what we do for our clients
influencer marketing southeast Asia


We plan out an attractive content angle and find relevant Chinese Influencer for your brand with our A.I. Platform

influencer marketing southeast Asia


We communicate with Influencers and provide your brand with fraud protection and safety throughout the entire campaign

influencer marketing southeast Asia


We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements

influencer marketing southeast Asia


Hassle-free payment procedures. Zero worries on budget allocating and Influencer payments


Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!

Asia's leading influencer marketing platform
Asia's leading influencer marketing platform

Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign

Guaranteed KPI Metrics
Number of Content
Our Influencers
Successful influencer marketing campaigns

A successful Influencer Marketing campaign can range in size from a small scale to a large scale campaign. Moreover, what’s important is the amount of outreach and engagement each influencer brings in. Depending on the content angle for each campaign, we look at different metrics to bring in a set of audiences that allows your brand objective to be heard. Importantly, it is time to keep up with the trend and dive into Influencer Marketing for a different set of audiences that you have never reached before.

If you are interested in Influencer Marketing Southeast Asia, you can click on these links for other countries!
Singapore, IndonesiaMalaysia, Philippines, ThailandVietnam, Hong Kong