Kobe was founded by Evangeline Leong, an entrepreneur with a passion for social media marketing. She sees great potential in the digital marketing landscape, especially in empowering SMEs as they execute their innovative ideas.
Together with Cha Lin, a veteran in influencer marketing, they created Kobe Global Technologies and a patented AI-driven advertising platform that pairs advertisers with relevant everyday influencers.
The name Kobe (口碑, kǒu bēi) means ‘word-of-mouth’ and was inspired from a humble wanton noodle stall in MacPherson. Looking at the fierce competition and rising costs of operation, Evangeline asked the wanton uncle what his secret recipe to success was. His answer was simple: “我的口碑很好” (My word-of-mouth recommendation is good). This piqued Evangeline’s interest and got her thinking about how she could scale word-of-mouth for businesses out there in the world.
With a strong belief in the power of small businesses and a vision to help them digitally transform their marketing channels, Kobe has since grown into a well-trusted and reliable platform for both brands and influencers.
