Influencer marketing Thailand

Influencer Marketing Thailand

Thailand is one of the leading countries in Southeast Asia when it comes to social media usage.  People and brands in Thailand have been impacted tremendously by social media. It has increasingly become an important tool for business marketing and for business success. Notably because it provides higher marketing opportunities for growing businesses with less budget but yield higher return. Consequently, we see how Thai businesses have jumped to adopt social media in terms of PR, Advertising and business strategies. 

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The rapid growth in mobile technology is definitely one of the main factors, as the number of mobile subscriptions in Thailand now numbering over 92 millions. Out of this number, 51 millions are considered active social media users.  Thailand’s consumers react well on mobile first projects, and with the sophistication of smartphones and its top camera quality at today’s age, combined with the totality of the web experience on social media as it offers the main access point for the internet, together with a level of visibility, we see a rapid uptake of new channels within the social ecosystem.

Thai brands and businesses see this as a great opportunity because they can successfully market and grow business, both locally and globally, then the sky’s the limit. 

influencer marketing strategy in thailand
  • According to Hootsuite the total population in Thailand is 69.24 million.
  • 92.33 million have mobile phones (meaning some people own more than one device).
  • 57 million people use internet regularly and 51 million are active users.
  • According to Hootsuite, Facebook is currently dominating the social media platform in Thailand with 50 million monthly active users.  
  • Followed by Instagram, not lacking behind and taking second place with 13 Million monthly active users.
    Fun fact : From 6-11pm is the peak period for Instagram in Thailand!
  • Despite the 2 dominating platforms, there are other platforms such as Youtube, LinkedIn and Twitter widely available in Thailand. 
influencer marketing strategy in thailand
Influencer Marketing Trends
  • 71% of consumers are more likely to make a purchase based on a social media reference, with 86% of female consumers turning to social networks before making a purchase.
  • 70% of teenagers subscribe to YouTube channels because they trust influencer opinions over mainstream media celebrities. 
  • This creates a huge market opportunity for brands. Research shows that businesses generate $6.50 for every $1 invested in influencer marketing.
  • 57% of beauty and fashion companies use influencers as part of their marketing strategies. As shown in the statistics, 86% of the most-viewed YouTube VDOs in beauty category were made by influencers, while 14% were made by beauty brands themselves.
  • Influencers who currently work with brands refer Facebook as the best platform (by 34%), followed by Instagram at 24%.
why influencer marketing agencies instead?

You may ask, what are the various ways to engage Instagram influencers in Thailand to perform influencer marketing? There are simply two options: businesses to reach out to influencers personally, or go through an influencer marketing agency.

On the surface, it may seem reasonable to reach out to influencers personally with the presumed low cost and easy reach. However, with the vast amount of influencers in Thailand, each focusing on specific topics of interest, performing influencer marketing and liaising can be a real challenge. To execute an effective influencer marketing campaign, one should be sure to read up on the various aspect of influencer marketing from the various articles and ebooks available online.

Alternatively, an influencer marketing agency would be of great help in terms of identifying the right influencer for your marketing campaign, negotiating prices and measuring results.

Why Influencer Marketing ?
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#To Build Trust

Firstly, influencers have their own followers on social media or we could say their own target audience. In addition, they can easily influence their followers by saying anything about the product. Hence, this makes them a trendsetter, which is why many people believe in products that are recommended by influencers. Usually, they become an idol of their followers, when influencers collaborate with your business, a new perspective on the brand will emerge. In fact, their followers who see them as idols would certainly jump onto the bandwagon and purchase it as well. 

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#More Affordable 

Secondly, influencer marketing does not have to be expensive. Nonetheless, if you are working with celebrities, the cost will surely be higher due to a wider reach of audiences. Influencers are divided through the number of followers ranging from micro, macros and celebrity influencers. Of course, the prices vary! However, compared to placing large advertisements, the influencer marketing budget will be smaller. There are also some influencers who do not take rates instead of getting the product or service for free.

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#New Content Strategy

Last but not least, each influencer certainly has its own characteristics in creating content. One of the advantages is, getting fresh content from each influencer. They understand how to create interesting content that is liked by their audiences and this will help them attract consumers. With the interesting content being put out, it attracts and increases the desire of their audiences to try the product

KOBE : asia's leading Influencers marketing platform

As an award-winning Artificial Intelligence Influencer Marketing agency, we help you win the Thailand market by getting relevant celebrity, macro or micro Bloggers, Influencers, Youtubers or Instagrammers to build your brand presence and stimulate interest in your products or services.

Asia's leading Influencer marketing platform

5048 KOLs

Asia's leading Influencer marketing platform

45M Outreach

Asia's leading Influencer marketing platform

14 Countries

Along with our patent A.I. engine that guarantees 100% results for your market outreach, we help you venture into Influencer marketing Thailand by the most efficient and fast way from the comfort of your home. 

Types of influencers

The pyramid of influence establishes the hierarchy of influencers. These influencers can be classified into three categories: Mega influencers, macro influencers and micro influencers.  Celebrities that are on the top of the pyramid, meaning they have the highest reach but have low relevance. Whereas influencers in the bottom of the pyramid usually have low reach but high relevance. 

Mega Influencers: They are celebrities, actors, social media stars, athletes with a huge amount of following and at least 2% – 5% engagement per post. This type of influencer tend to have a diverse audience and various topics of interest. Although they have the lowest relevance as the relationship with the audience seem more distant as compared to the other types of influencers, they do have the most reach. 

Macro Influencers: They are vloggers, bloggers, models with average amount of followers and at least 5%- 20% engagement per post. They are usually highest in terms of topical relevance and are category specific influencer. 

Micro Influencers: Everyday consumers with lesser followers and at least 25%- 50% engagement per post.  They are usually the highest in terms of brand relevance and resonance amongst the classification of influencers. These types of influencers tend to focus on specific topics or niches.

Nano Influencers: Smaller outreach everyday consumers with the lowest amount of followers with at least 50-80% engagement per post. Nano influencer followers consists of family and friends hence they have a higher follower credibility and engagement rate. 


what we do for our clients
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We plan out an attractive content angle and find relevant Indonesian Influencer for your brand with our A.I. Platform

influencer marketing southeast Asia


We communicate with Influencers and provide your brand with fraud protection and safety through the entire campaign

influencer marketing southeast Asia


We ensure guaranteed KPIs with storytelling content that amplifies your brand presence. With a final review meeting for future improvements

influencer marketing southeast Asia


Hassle free payment procedures, zero worries on budget allocating and Influencer payments


Kobe’s patent Artificial Intelligence engine is able to understand social media feeds through the analysis of 9 data points, allowing us to pair brands with influencers in a fast manner based on relevancy. Through our technology, we are also able to forecast content performance and deliver KPI-driven campaigns with weekly tracking reports. At Kobe, we strive to meet or even exceed your expectations! Connect with us to find out more about our AI-driven platform!

Asia's leading influencer marketing platform
Asia's leading influencer marketing platform

Our A.I platform is able to study the Influencer and their audience demographics which is absolutely important for implementing a successful Influencer Marketing campaign

Guaranteed KPI Metrics
Number of Content
Our Influencers
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
indonesian KOL
Successful influencer marketing campaigns

A successful Influencer Marketing campaign can range from a small scale to a large scale campaign. Moreover, what’s important is the outreach and engagement each Influencer brings in. Depending on the content angle for each campaign, we look at different metrics and each metric brings in a set of audiences that allows your brand objective to be heard. 
Importantly, with the ever changing-world, it is time to keep up with the trend and dive into Influencer Marketing for a different set of Audiences that you have never reached.  

If you are interested in Influencer Marketing Southeast Asia, you can click on these links for other countries!
IndonesiaPhilippines, Singapore, China