Thailand is one of the leading countries in Southeast Asia when it comes to social media usage. As more Thais spend time online, social media now offers more marketing opportunities and higher yield returns for growing businesses. Consequently, we can see more Thai businesses adopting social media in terms of PR, advertising and business strategies. 

With the rapid adoption of new channels, the use of influencers will help in the strengthening of the relationship between brands and consumers. As the online marketplace grows, it is the right time now for businesses to venture into influencer marketing. This is a great opportunity because if brands can successfully market and grow their businesses both locally and globally, the sky is the limit.