Vietnam is a Southeast Asian country on the South China Sea known for its beaches, rivers, Buddhist pagodas and bustling cities. Vietnam, a one-party Communist state, has one of South-East Asia’s fastest-growing economies. Despite the pandemic, Vietnam’s digital economy has seen rapid growth and is expected to reach $52 billion by 2025.

Following the growth of the digital economy, there has been an increase in the use of influencer marketing in Vietnam. According to DI marketing, more than 60% of internet users in Vietnam across all ages have interacted with an influencer. Another 45% of them went a step further by leaving a comment on the posts. As the digital market changes, the new behavioral trends have forced companies to rethink their marketing strategy. Without a doubt, leveraging on the power of influencers will help brands in competing in the Vietnamese market.