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Double your reach with micro-influencers marketing examples

By January 6, 2019October 31st, 2019No Comments

Influencer Marketing Instagram

Influencer marketing examples specifically for influencer marketing instagram. Here we are focusing on micro-influencers on how word of mouth has always been one of the best ways. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy.


Traditional word of mouth and Influencer Marketing

Image result for traditional word of mouth marketing

One great way to get hundreds of people talking about a business or sharing a product, is to get influential people with large followings to talk about a product. Hence, this is influencer marketing came about.

1. Organise Events and Invites for Micro-Influencers

One of the best ways to promote your products is through launch events. And one of the most effective ways to get influencers to promote your product is to provide them with exclusive previews. You can combine the two; when launching a new product, invite micro-influencers to a sneak peek event.

For example, you can provide micro-influencers with an exclusive preview or demonstration of the product. You can even provide them with free samples as a method of payment as a means of influencer marketing instagram stories. This creates product awareness for you.

2. Guides or Tutorials on Ways to use it

Before people decide to buy your product, they may want to have a better understanding of how it works. It may not be enough to simply have the influencer feature your product in their content. Sometimes, you need to show the product in action to inspire people.

According to a study funded by Experticity, people consider micro-influencers to be better than regular people at explaining how a product works. So have micro-influencers create tutorials or guides for your product. When people see exactly how the product works or is used, it may compel them to buy it and try it out for themselves.

3. Product Reviews and User Experience

Have micro-influencers honestly review your product to win the trust of your target audience. You can send some them samples of your product, or invite them to try your service for free. Let them know that all you need in return is for them to share their genuine opinion about the experience. Consumers can easily see through reviews that are too promotional, but micro-influencers are known for their authenticity.

When the influencer marketing examples is authentic, you stand a better chance of winning over a new audience. You can even encourage the influencers to mention any negatives about your product/service they find. This will help reinforce the positive things they say as honest and genuine, which will improve your chances of driving conversions.