Building your Influencer Marketing Strategy
Influencer marketing examples essential for building influencer marketing strategy. Looking out for influencer marketing trends is not easy… Influencer marketing has evolved significantly over the last year. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. Let’s talk and share about how Influencer Marketing will be in 2019…
Emergence of B2B Influencers
B2B Influencers may be those writing blog posts on big websites to talk about a brand. Depending on your influencer marketing strategy, some B2B influencers are open to writing a guest article on your blog for payment. Since influencers are likely to share their blog reviews with their own followers, this option adds greater brand exposure.The challenge is that B2B influencers often blog to promote their personal expertise rather than for commercial purposes. This means PR or editorial influencer marketing examples approach may work better.
More Micro-Influencers are Joining In
Bigger isn’t always better. Micro-influencers, or those with a niche following of less than 15k Instagram followers, have proven to be more effective at inspiring action in many cases. Hence, to partner with micro-influencers most effectively is to recognize the pros and cons.
Although micro-influencers give you higher engagement, they can also be more draining on your resources. This is because that you need to identify and manage a greater number to achieve the same audience size. When your influencer marketing strategy is overall brand awareness, larger influencers will still be your best option.
Influencer marketing trends: Emphasis on Relationships
One of the most encouraging trends we’re seeing in influencer marketing is an emphasis on long-term relationships. Brands must research and identify influencers who genuinely like and use their products in their everyday lives. The extra time and effort is often worth it, and lead to a stronger ROI. Brands are looking beyond individual campaigns. They are leaning toward year-long or even multi-year ambassadorships for a more authentic relationship.