As we approach 2019, influencer marketing is still going strong. How will Influencer marketing singapore in influencer marketing 2019 evolve? Approaching a stage of content overload and more people are now taking more time off technology than ever. It will be interesting to see how businesses will engage their prospects in 2019 to address this challenge. Here’s 3 interesting ones that may inspire you for a better 2019!
Plan for Brand Content
The brand should also have a plan to use the best-performing content, not only on their social channels but in their other marketing as well. You can try to use content that have immediate value, or some for ongoing basis. It really depends on your influencer marketing 2019 campaign. Part of influencer marketing has to be extracting insights from performing content. Feed these insights back into the organization and improve.
Adapt Longer Term Partnerships
As influencers work long term with a brand, their followers get used to them talking about that brand. This way, they will be more convinced and the posts will seem more authentic. Hence, results can increase significantly. This also includes high commitment in finding the right influencer to partner up for a long term plan!
What Rates is Good?
What to pay an influencer is a complicated topic. You might be paying more than you need to. Hence, you need to gather enough information or high influencer marketing experts to analyse the costs. Right now, rates are ad hoc, and payment decisions are often an estimation. Hence, in 2019, its important to focus on value when searching for an influencer.