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influencer marketing

Improvements For Influencer Marketing in 2019

By January 20, 2019July 8th, 2024No Comments

It’s here: Influencer Marketing 2019

Influencer marketing instagram for influencer marketing singapore, especially in influencer marketing 2019 that will hit marketers strong. Instagram influencers continue to be a hot topic in social media, and by the looks of it, you can expect to keep seeing more of these social stars flooding your feeds. These collaborations and sponsorships have nearly replaced traditional ads and are a huge part of a social media strategies today.

  1. Analyse Content to Ensure Quality

Influencer Marketing 2019 need to analyze every piece of content for performance and quality. This is to ensure that the campaign will be successful in achieving KPIs. Good quality content will usually attract good engagement. Hard work will bring you a long way as you never know whos taking notice of your work! However, a great piece of content can’t influence anyone if nobody sees it.


  1. Content Quality vs ReachImage result for content quality

The main difference between these somewhat arbitrary groupings is the size of the influencer’s follower count. At the end of the day, you would want your influencers to motivate purchase actions than achieving their reach. Hence, you will need to find the right balance between cost, reach and quality.

  1. Identify and Optimise Influencers

Once you’re evaluating every piece of content, it’s fairly easy to measure performance at the influencer level. Not every influencer in the same category produces results for your brand. Thus, this provides guidance as to which influencers brands should engage for long-term commitments. This is very important as long term influencer marketing commitments will bring you higher rewards. 


  1. Influencer Content Plansticky notes on paper document beside pens and box

Now we should elevate influencer marketing 2019 content analysis to make sure it reaches the ideal target audience. However, to be successful, this strategy has to be in place. As results come in, syndication can begin for the plan to work. Hence, you need to have a good content plan first before adjusting your analysis to it.

  1. Measuring Attribution

Budgets for influencer marketing singapore are growing. Therefore, the expectation to drive real business influencer marketing instagram results will go higher. Hence, good influencer marketing 2019 should work hard to provide some level of attribution between the campaign and business objectives.