Influencer Marketing Strategy
Whether your brand is big or small, there are influencers in your space. Therefore, we advise that you should be building relationships with them.
- Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
- Marketing: The action or business of promoting and selling products or services.
Hence, influencer marketing is simply the act of promoting and selling products/ services through people (influencers). They have the capacity to affect the impression of a brand.
Yes, Influencer Marketing Examples.
It is not new at all. Influencer Marketing Examples has been happening for a long time. But the definitions and way to do it may just evolve differently. Main influencers now include Celebrities, athletes, and opinion leaders to promote each unique brand’s service offering.
What has made influencer marketing unique?
In the present is how social media communication has leveled the playing field and given anyone and everyone the opportunity to share their voice. Thus, anyone with internet access can share their opinion and content. Hence, if they do it well enough- become an influencer. Anyone with a smartphone can produce high-quality photography that ten years ago could have only come out of a $5,000 camera. The most intriguing people will rise above the rest. These individuals that rise way above the rest in following, engagement and/or content creation are social media influencers. These are the individuals that brands are scrambling to work with. And you should be too.
Allocation of Budget
Big brands (and small) are starting to allocate big budgets to their influencer marketing programs. Hence, big marketing agencies are scrambling to form divisions and hire staff to execute Influencer Marketing. There are boutique agencies and software popping up all over the place who provide niche Influencer Marketing services.
So is influencer marketing an important and worthwhile strategy?
Absolutely, and if done correctly this can single handily be the biggest catalyst for business growth. There are many young savvy brands who are using Influencer Marketing almost exclusively as their sales/marketing strategy. It is powerful, and if done right, it can have an incredible ROI that delivers tremendous business success and growth.