Influencer Marketing is everywhere
Enhance your influencer marketing strategy with key influencer marketing examples and exclusive influencer marketing instagram starts from… Business Insider predicted spending for it will rise from an estimated $7.9 billion in 2015 to $21 billion in 2018. Influencer Marketing is a form of paid media and user experience. But is it effective? Trust is a top concern when it comes to influencer marketing examples.
Ensure transparency in sponsored content as part of your influencer marketing strategy
All sponsored content, including any piece created by a social influencer, requires a disclosure. Social influencers are typically hired first and foremost for their authenticity. While trying to “hide” that a post is sponsored simply won’t convince audience: key influencer marketing strategy. Whether influencer marketing instagram is just attending an event in your name or you’re forging on a year-long partnership… it is the brand’s responsibility to ensure the correct disclosure directions are given. Why is that? The brand is responsible for influencer marketing instagram liability issues.
Find someone that matches your brand
According to Forbes, 43 percent of Millennials rank authenticity over content. Ensure authenticity in your sponsored content. Your influencers should be people that fit your brand and style.
Influencer marketing strategy: Conduct ample research.
Resources are available for marketers to learn how to keep content authentic. Also, delve into the content and passions of each influencer you’re considering or have an influencer marketing company do the research for you. The result will be meaningful relationships between both your brand and the influencer, and your brand and their audience.
Influencer marketing examples is showing no signs of slowing down but consumers’ acceptance of it certainly could.