YouTube Ads for Business: How effective is it?
Reaching your target market is not easy and simple. It requires patience, persistence, and an effective marketing tool. When social media took over the world of the internet, everything seems interconnected and extremely convenient.
With the number of social media accounts, giving YouTube Ads a try will give you an edge over your competition. But you will still have a tough time when you do not even know how to use them. Despite your budget, your chance of getting the most out of it will be less.
Here’s how you can create a Youtube Video!
Once you’ve created a marketing video you want to advertise on YouTube, it’s time to create your video ad campaign. Then, upload your video to YouTube.
Now, you’re ready to set up your advertising campaign. First, go to your Google AdWords account to set up your campaign.
Tap the drop-down menu on the right-hand side of the red “+ Campaign” button on your Google AdWords homepage and select “video.”
Enter a name for your campaign, and make sure Video has been chosen from the Type drop-down menu.
Video Ad Format
Select “In-stream or video discovery ads” to ensure your video ad will be in TrueView format (in the style of the examples outlined above).
Set your budget per day. You can also select a delivery method — either the standard delivery, which shows ads evenly during the day, or accelerated delivery, which drives views as quickly as possible. The latter would be useful if you want to capitalize on a trend or news item relevant to your brand’s video.
Decide where you want your ad to appear.
- YouTube Search: Your video ad will appear in results for searches and will appear on the YouTube home page, channel pages, and video pages.
- YouTube Videos: This runs TrueView ads that can appear in-display ads or in-stream ads. With this option, you can choose for your video ad to appear before or around videos shown across the Google Display Network.
You should create separate campaigns for YouTube Search and YouTube Video as this will help you to better track performance metrics. These ads are served to people performing very different activities and require a different amount of commitment from the viewer, so it’s best to monitor performance separately.
Define the location of users whom you want the ad to be shown to. You can also exclude certain locations.
Language, Device & Mobile Bidding
AdWords will let you specify the operating system, device, and carrier for more advanced targeting. This is especially useful for mobile app ads, and there’s an option to increase or decrease your bid based on if the video ad is shown to someone on a mobile device.
With the advanced settings section, you can set begin and end dates for your campaign, create a custom schedule for when your video ad should be shown, and limit the daily impressions and views for users. This all helps you to get the most return for your ad spend.
Creating the Video Ad Creative
Name your ad group, and then insert the YouTube link for the video you would like to run the ad for. You will then choose whether you want this to run as an in-stream ad or an in-display ad.
For in-display, you’ll need to include a title and short description, which is entered on two separate lines. Note: Titles are limited to 25 characters, and the description lines are limited to 35 characters each.
In-stream ads provide you with the option to overlap a display URL on top of the video. You should use a vanity URL that directs to another final URL to make it more memorable. You can include advanced URL tracking options. In addition, a companion banner made from images from your video will appear on the right side of the video ad.
You’ll then determine the max price you will pay for each view, which you can adjust to increase the number of projected views your video may receive.
Finally, you can further define the audience you would like the video to be shown — options include gender, age, and parental status. You can also target individuals by their interests, such as beauty mavens, cooking enthusiasts, horror movie fans, etc. Try running multiple campaigns to target different groups of users to discover who is most engaged, rather than including everyone you want to target in one campaign.
You can also target individuals by keywords, topics, or websites where you would like your video ad to appear. Keyword targeting with in-display ads can be a powerful tool for finding individuals who are looking for a visual answer to a question. Be sure to do your research, and try testing out different groups of keywords to see which leads to more views, clicks, or conversions.
Additionally, you can use AdWords video ads to remarket to people who have been in contact with your brand already. This can help you to re-engage those who are already familiar with your brand.
Linking Your Account
You should link your AdWords account to the YouTube channel where the video is hosted if you haven’t already. You can also click “finish” to begin running your video ad campaign.
Why should Businesses be on Youtube?
– Explore different types of videos
Before anything else, you have to identify the type of video your campaign needs. YouTube ads or videos can be divided into different kinds. You can even provide one about how to use your product or service, testimonials, case studies, and much more.
Just make it short because not all people have time for a long video. As much as possible, angle it in a manner that catches the interest of your possible and potential clients. Even though it is complicated, strive hard to provide a compelling yet effective YouTube marketing.
If you do not have a qualified and competent team yet, don’t worry. There are excellent service providers that you can trust and depend on throughout your journey. Make a research online to hire the best professional. With just a blink of an eye, you will be proud of your decision without a doubt.
– Partner your business with YouTube Creators
YouTube sponsorships between creators and brands are already a trend in marketing these days. Most businesses in a range of industries implement a partnership with reliable YouTube creators to boost success in their current campaign.
The social media got its popularity in sponsorships because of its potential reach. As a matter of fact, it generates a billion of views every day. It also has channels based on several topic areas, which is the second most utilized search engine on the internet.
When it is about time to connect with partners to market your YouTube video, grab sponsorship marketplace websites. It will not only save your time but also most of your resources. Whether you need to promote a single video or a series, these solutions will allow you to establish a sponsorship from dedicated content for your company to well-detailed reviews.
– Types of YouTube Ads
Apart from the, your job does not stop there. Directing your attention to the array of YouTube ads is very important. Below will give you some!
- Non-skippable ads
These are ads that force individuals to watch, which lasts from 15 to 20 seconds. Just like the others, these get a good engagement. These are pre-roll ad campaigns, meaning to view the desired video content, the add will appear. These kinds of ads get better engagement, however, also a higher rate of video abandonment.
- Skippable ads
These are commonly known as TrueView ads that do not force an audience to watch. These can be shown in two, stress-free ways such as In Stream and In Display.
If the video you want to advertise is long and of value — In-display may work best for you.
In any case, if you’re creating a YouTube ad from scratch, you might want to keep it short so that it’s easy to create.
You can find out more about youtube advertising rates here.