MarketersMicro Influencers

More on Micro-Influencer Marketing

By December 25, 2018 No Comments

Finally, it’s almost a game

More on micro influencers 2018. Ways to increase micro influencers roi and better micro influencer benefits include to first find the exact social media platform that your consumers are actively on. Just because micro-influencers aren’t drawing in big crowds, doesn’t mean they are not producing significant results. Marketers shouldn’t be overseeing the micro-influencer.  

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Do you think it’s possible to find the perfect balance of content, promotion and sponsored placements.

 Micro-influencers ROI produce content that resonates with their followers.

You can really relate to them. From you think they’re kind of cool, to they have cool stuff. Followers will go on cool travelling adventures with them through their posts. These people aren’t out of reach, basically. They’re people we look to for inspiration on a daily basis, someone just like you. But maybe that person has achieved something you hope for, or lives in a way that you admire.

More on Micro-influencers

They’re limited. Limited meaning potentially 100k or 200k followers – but they’re attractive to brands because they produce great quality material, in a genuine way. Micro-influencers might not have a million followers, or a reach that a celebrity or a high profile blogger might have.

The ‘three R’s’

They are so important for brands. Social Media is a different type of exposure and it’s how that age cohort are consuming content. This consumption will continue to change as time moves forward.

  • Reach – defines the number of followers an influencer has on their socials
  • Resonance – the amount of engagement an influencer gets like shares, and likes.
  • Relevance – if they are relevant with their content 

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So is Micro-Influencer the way to go?

More on micro influencers 2018 where one could say the content of a micro-influencer is more tailored to their audience. Micro influencers roi is better with a niche, hyper-targeted audience. This works as one of the micro influencer benefits for brands to work with them for good micro influencers roi. 

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