influencer marketingMarketers

Choosing an Instagram Influencer Marketing Platform

By September 23, 2018 No Comments

Social influencer platform

What are some free influencer marketing platform? One of the influencer marketing platform instagram! Did you know that around 500 million users open up Instagram on their phones everyday? Instagram is one of the most popular social media platforms around the world. Forrester found that people are more likely to like or comment on Instagram posts than they are on other social influencer platform. How can your brand find influencers on Instagram? One option is to use an Instagram influencer marketing platform. 

Search for Instagram Influencers

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You can search in a few ways, such as by demographics, rating, or reach. Once you find a potential influencer, you can read their profile and see examples of their most recent posts. It can be either a paid or free influencer marketing platform! 

Manage your Influencer Marketing Campaign

An Instagram influencer marketing platform also allows your brand to manage various components of creating an influencer marketing campaign. Not only can you find influencers, many platforms also let you connect with them directly. They provide tools to help with the negotiation process, as well as the process of creating and approving influencer content.

Once the campaign is up and running, a platform can allow you to track its performance on Instagram. That way you know your metrics on shares, likes, comments, as well as overall reach.

Collaboration tools

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Once you’ve found your influencers, how should you go about creating the content and posts for the campaign? Look for a platform that has tools to help you throughout the content creation and approval process. Some platforms even include features that help you confirm that all the content your influencers create complies with legal requirements.

Influencers

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If your primary reason for using an Instagram influencer marketing platform is to find and connect with influencers, you better make sure the platform has a good selection of influencers to choose from. It can be tempting to choose a platform based on the number of influencers it has, but with the rise of fake accounts and wannabes without a proven track record, it’s often better to look for a platform that focuses on the quality of influencers rather than sheer numbers.

Transaction and payment tools

A platform that has bidding features that allow you to negotiate with influencers can be particularly helpful. So can a platform that manages payments for you, taking the hassle out of making sure everyone gets paid the right amount at the right time.

Analytics tools

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Analytics tools give you an idea of whether a particular influencer partnership is proving to be fruitful or not.

Platform history

How long has the platform been around, and what are the backgrounds of the people who put it together? You want to work with one that has years of experience in the field.

Other customers

It’s also worthwhile to pay attention to who other customers of the platform are, and to what their experience has been using it. Look for testimonials, campaign examples, or a list of customers. That way you get an idea of the type of work the platform creates.

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