influencer marketing

Influencer Marketing Trends 2018

By September 9, 2018 No Comments

Influencer marketing growth

Recommendations from family and friends rank first as the most trusted advertising format. We have compiled a list of influencer marketing statistics, and key influencer marketing trends to reflect the true growth of influencer marketing.

What makes the foundation of a successful influencer campaign?

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If you think the three foundations for a successful influencer campaign are reach, relevance and engagements, then you are wrong. The advertising landscape is evolving at an extremely rapid pace. People are continuously attempting to outdo themselves in consumer interactions. Now with connectivity and convenience, we access information mainly on phones. In this world of choices, it can be difficult for brands to decide where to start placing the budget. Let’s start from some trends to make it easier for you.

Growth in paid media engagements platforms

In this industry of paid digital advertisements, promoting influencer content is not simple like word-of-mouth organic growth. Instead, there are other paid media platforms for you to gain that extra engagements.

For example, you can identify receptive audiences on Facebook who are highly likely to click on a compelling blog post than a sales advertisement.

Hence, new things are coming!

This year, we will start seeing more brands attempting to turn to experiential marketing to engage and drive sales through influencers content. More visual content such as videos and photos will be highly utilised for marketing campaigns in an attempt to influence purchase decisions.

Instagram algorithm

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Running instagram advertisements will continue to be challenging with the ever changing algorithm. Instagram’s algorithm is a platform with interesting codes to crack. As a result of social media platforms constantly changing their algorithm rules, its difficult for influencers to figure out the system. Influencers are challenged to maximise their ability to reach their loyal followers.

Influencer marketing agencies will get a fair share of this treat

Consequently, it has taken some time for brands and marketing people to engage agencies for consultations. The value in influencer content is becoming more apparent. Using specialised agencies can bring along the true value, reaching out to the right audience. The result is a win-win situation! As more effective and memorable campaigns will be out to attract customers.

Build a healthy relationship with your influencers

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You have selected people to represent you. If they are giving positive results, it is important to maintain a good relationship with them. Most importantly, keep your options open and build bridges with all influencers. Since you never know when you need them for your different campaigns!

Likewise, strengthening trust will spark more trust and better campaigns. Thus, followers follow and recognises brands through recommendations by influencers. Due to the trust from an influencer in your brand, this flow will bring you positive income.

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