Influencer Marketing 2018

The real power of influencer marketing comes in strong for influencer marketing 2018. Here’s why influencer marketing is important. Although influencer marketing is not a new concept, it has become wildly popular recently. Influencer marketing 2018 has made its way to the forefront and companies are devoting more time and effort. 

What Is Influencer Marketing 2018?

Influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products/services through their social media accounts such as Instagram and YouTube. Influencers must be trusted figures within a niche community with a loyal following. In addition, they typically possess knowledge or experience about what they are advertising.

Power of influencer marketing

The beauty of influencer marketing is their authenticity and reliability. Businesses have a plethora to work with, allowing them to reach large target audiences. Influencers operate independently, creating their own content with the brand message. The influencer is in control of how they would like to portray it. This promotes authenticity and can help reach a specific target audience.

How much to pay for Influencer Marketing?

The monetary value of an influencer is typically calculated by the size of their social following as well as the platform they are using. On Instagram, industry experts suggest a price point of $1,000 per 100,000 followers. This price should be adjusted further depending on the reach and relevance of your influencer.

Why Influencer Marketing is Important?

Today, with the creation of the internet and the popularity of social media platforms, consumers have unlimited freedom and choice. Thus, this creates a problem for brands. As their target audience continues to spread out over various forms of media, it becomes increasingly difficult to reach them.

Influencer Marketing 2018 is the solution

As a result, marketers discovered that influencer marketing could offer a solution to the problem. It allows brands to locate and advertise directly to their target audience. Most importantly, building trust is crucial. Advertising through influencers allows brands to connect with consumers through a credible source. Hence, instead of skipping a commercial or social media ad. Consumers are trusting their purchase decisions on influencers for the right recommendations. 

Therefore, unlike most marketing strategies, influencer marketing requires a high level of trust between a brand and a third party.