Skip to main content
influencer marketingMarketers

Why you need influencer marketing strategy to target millennials

By November 3, 2018October 30th, 2019No Comments

Social Media and millennial advertising

Millennial advertising with important influencer marketing examples for your influencer marketing strategy. Social media and the internet has shaped the lives of millennials across the world. The internet and social media have been apart of many of their lives since they were small children and it has impacted how they do everything from making friends to making purchasing decisions. If you want to compete with your millennial marketing strategy, using influencers is crucial to your continued success.

Who Do Millennials Trust?

Image result for millennials

In 2014, when asked on a survey by The McCarthy Group, millennials did not trust advertising or salespeople in general. On a scale of 1-5 (1 being less trustworthy and 5 being more trustworthy), most millennials fell between 1-3 for both trust in advertising and salespeople. This does not fare well for marketers who dedicate their entire careers to reaching out to millennials and getting them interested in their products. 

If millennials don’t trust advertising or marketers? Then, who do they trust and how can you use that trust to connect with your influencer marketing strategy?

Millennials trust their closest friends and friends on Facebook and other social media sites more than they believe advertising and salespeople. 42% of millennials categorize their friends as a 5 on the trustworthy scare (the highest number.) 38.7% of millennials feel that their social media friends are at least mildly trustworthy because most of the responses fell on a 3 on the trustworthiness scale.

Millennial Advertising

Social media has opened up a huge world for millennials. They can connect with people all across the country and the world. Millennials find peers that they relate to/are inspired by (influencers), follow them, and those influencers begin to build engaged audiences. 

If done correctly, you can reach the audience you want to reach without it feeling like an advertisement at all. Influencer marketing is revolutionary because it allows your brand to be the center of attention to an audience that is within your target demographic as a company.

Influencer Marketing Strategy may work 


If you want to reach millennials, you need to reach them through influencers because millennials are tuning out your traditional advertisements like billboards, television ads, and even internet ads through sites like Google. You have to be smart about how you spend your marketing and advertising dollars. Instead of television ads or traditional advertising, you may want to try some influencer marketing examples.

Influencer Marketing Examples: Trustworthy source

Related image

Hence, Influencer marketing examples can help keep your company top of mind to millennials. Millennials have connected with influencers, and they trust them to put their name behind companies who have a fantastic product. You can create a long-term relationship with the audience that influencer engages (and the influencer as well.)

Now, that you have engaged that audience member, they will remember your brand. The next time they are looking for a new shampoo, a new drink —they will think of your company.

Conclusion for millennial advertising

If you want to succeed in marketing to millennials you need to embrace technology and social media. If you are targeting millennials in your marketing plan, you know where they are! Utilizing influential people to your brand will be a fantastic investment for the future of your business.