How to build an influencer marketing strategy?
How to build an influencer marketing strategy? Learn with influencer marketing strategy example specific to influencer marketing strategy. Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition, influencer marketing is “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.”
Difference Between an Influencer and an Advocate
Influencers have a considerable amount of reach, hence all the attention that big brands give to them by seeding them with products before they hit the market, or giving them insight into the product roadmap. The relationship between a brand and influencers is usually built upon incentives.
An advocate is different. They may only have a few hundred followers and may not even blog (and many won’t know what an RSS feed is). The main difference is that advocates don’t need or want incentives. They will talk and talk and talk about the brands they care about, even if the brand completely ignores them. They are vocal, passionate and always give a brand praise both on and offline.
Don’t be afraid to communicate what sort of ROI you want to achieve through the campaign. Be nice about it but don’t be afraid to ask if they think your goals are achievable based on their past similar campaigns. This will also help you out when the campaign wraps, as you’ll be able to judge how well the campaign did based on your targets.
It’s also a good time to ask the blogger for her media kit so you can learn more about the size of her audience and past campaign success. The media kit should also give you a good indication of her demographic, which will further allow you to see if it’s truly in line with the one you’re trying to hit.
Compelling and Engaging Story
Most people labeled as influencers are really just popular. Influence is the ability to actually persuade someone into taking action. Popular people online often have built trust with their community and are seen as an authority. But they may not be able to actually influence others to take action. If your target audience matches their engaged audience, the best tip I can provide is to work on a compelling and engaging story for the influencer to share and the action you’d like their audience to take when they share it. While the influencer may not be able to provide a personally compelling story, sharing one can make all the difference. A story that is relevant to the audience, with trust and authority influencer is a perfect influencer marketing strategy example.
The best way to attract a social media influencer is to engage with them in an authentic way. Look at their content, share, and send them “social signals”. So that when you do want to reach out to them, there’s a basis of understanding. Social media influencers are busy and also get contacted by LOTS of people. Use your social media savvy and genuine interest in their content to create a real relationship. This will help you catch the attention of a social media influencer that creates mutual value.
Social Media Transparency
Important influencer marketing strategy example is that all material connections to be disclosed with a documented process. Disclosure information gives brands authenticity and transparency.