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influencer marketingInfluencer Marketing Strategy

Types Of Influencer Marketing Goals

By November 25, 2018July 8th, 2024No Comments

Influencer Marketing 2018 is ending.

Key to influencer marketing 2018 with influencer marketing strategy specific to influencer marketing examples for free. Each influencer marketing effort will produce different results so you need to formulate clear strategies for each campaign and laser focus them on one objective each. And to create focused strategies, you need to first define your campaign goals since your goals will ultimately define your strategy.

Let’s take a look at some influencer marketing goals and which influencer marketing strategy work best for each.

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Goal 1: Generate leads/sales

Simply giving an influencer some product shoutouts will not be enough to increase your sales and drive ROI. Focus on sales-driven influencer marketing strategy if you want to maximize the profitability of your campaigns and generate excitement around your products and offerings.

Hence, here are some influencer marketing strategies for increasing sales:

  • Custom coupon codes – Create exclusive offers for an influencer’s following
  • Product-focused contests – Create exclusive contests for an influencer’s following
  • Special promotions and discounts – Launch seasonal or pre-launch promotions
  • Promotional videos


Goal 2: Brand awareness

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If you want to generate some buzz and increase brand awareness influencer marketing 2018, avoid focusing strictly on sales. Focus on strategies that will get your brand name mentioned and shared influencer marketing 2018.

This also isn’t the time to force heavy promotions on new influencers as you may be reaching out to them for the first time. Hence they may not be comfortable with this type of aggressive influencer marketing strategy.

If your goal is brand awareness, here are some influencer marketing strategies that will work:

  • Brand mentions – Influencers can introduce your brand casually and not force products
  • Product reviews – Influencers can show images of your products and give their reviews
  • Encourage sharing – Influencers can encourage sharing to their followers and use brand-specific hashtags.
  • Contests – These contests will not be product-focused but more targeted to rewards for sharing. Use brand-specific hashtags here as well.

Goal 3: Increase followers/engagement on social media

By implementing strategies to increase brand awareness, you will automatically increase followers and engagement and vice-versa. So these two strategies can be used interchangeably.

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An influencer’s followers are like gold and the more you can engage them, the more awareness and word-of-mouth recommendations you will generate.

To execute these campaigns successfully, first, focus on the social site you would like to target for influencer marketing strategy. Then, find and work with influencer marketing examples that are a perfect match for your brand and who will result in the highest ROI.

Next, implement a specific influencer marketing strategy that will get you to your goal such as:

  • Influencer account takeovers – Let an influencer take over your account for a short period of time
  • Focused shoutouts – Mention your profile on the social site you are targeting
  • Invitations – If you run a location-based establishment, invite local influencers to see your place of business and have them chronicle the day via social media.
  • Work with influencer marketing examples to create unique ways to use your products