Kobe Raw – @bongqiuqiu
As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of “Kobe Raw”, we interview influencer @bongqiuqiu to find out more from her.
What does being an influencer mean to you?
It means being able to share about every other thing, not just the beautiful things. It also means to really share candidly and openly. I don’t just share the pretty things or the food I eat but I share about my life, my kids and about what happens every day. To me, it’s really similar to talking to a bunch of my friends and keeping that connection.
How has the industry changed since you first started out?
The challenge nowadays is to keep creating content. When I first started out, it was all about blog posts. Nowadays, the challenge is to capture people’s attention because everyone’s attention span is getting shorter and shorter.
Do you face any challenges being an influencer?
Personally, I would say the challenge is to have something interesting happening every day that I can share with my viewers. As a professional, the challenge is when I get paid to advertise for a certain product, I got to make sure I get the ROI the client expects and this links back to how I can come up with something that is creative.
You recently signed on to be a part of Kobe’s own program called Uncut, in which influencers give a part of their profits to charity. Can you tell us a little bit more about this?
I feel that this program is a good way for me to give back to the community, especially to help underprivileged children. I’m keen on any initiative that encourages people to help others in need. Also, I feel that this will help to change the image of influencers. To me, I’m just a normal person and I’m just sharing with you what I’m doing every day, and one of the things I like doing is giving back to others.
Share one interesting aspect of your influencer journey.
When I go out, I always get people asking me for autographs. It’s nice but its something that you don’t expect at all. I don’t know if its something that I can get used to as well.
If you enjoy reading about the life of the Influencer, check out our previous interview here.