Influencers refer to a group of people that have the ability to shape the perceptions or influence the decision of other users on Social Media….
Micro-influencers refer to those who have a smaller following on Social Media as compared to macro-influencers. Despite their smaller reach, micro-influencers have been increasingly popular…
Collaborating with male influencers in Singapore is an ideal opportunity for brands to target local men. Considering the nation’s tightly-knit population, a paid partnership with…
In the past month, you have probably read or heard about the novel coronavirus (nCoV). You might have received daily updates about the number of…
From Chanel to Gucci, these influencers are the ones that are always the most well aware of the latest drops in high-end fashion. Luxury influencers…
Let us all admit we have all been addicted to some form of game at some point in our lives. After all, gaming is not…
Have you ever seen couples that make you simply go “awh! They are so cute?” We are sure you certainly have seen an extremely adorable…
Arguably the best streaming site, YouTube has come a long way since its start in 2005. You could credit a big part of YouTube’s success…
In influencer marketing, we have always emphasised the need to pick the right influencer best fitted for your specific campaign. This means that rather than…
Influencer marketing campaigns can achieve phenomenal success if done well. What then constitutes a successful influencer marketing campaign? There is no set formula for an…
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