Founded in 2005, YouTube went on to become the biggest video sharing platform in the world. According to Statistica, YouTube’s advertising revenue has gradually increased…
Team KobeMay 20, 2021
The influencer marketing is rapidly expanding, showing no signs of plateauing. In fact, latest statistics from Mediakix have estimated that the industry will grow to…
Team KobeMay 14, 2021
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Team KobeMay 13, 2021
You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Team KobeMarch 22, 2021
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Team KobeMarch 6, 2021
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
Team KobeFebruary 5, 2021
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Team KobeJanuary 25, 2021
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
Team KobeDecember 25, 2020
How can we improve our marketing strategy with influencer marketing? You might think that influencer marketing is a simple transaction where money is paid for…
Team KobeDecember 18, 2020
