Influencer Marketing Content Basics are very important Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point. It capitalises on the social media followership of an ‘influencer’ who is usually an authority on a particular niche. Hence, influencers are potential consumers themselves. Measure your results The [...]
Kobe Raw – @Lindsayvoitton As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of “Kobe Raw”, we learnt from Lindsay to find out more about her story as an influencer. Can you share with us how you started your journey [...]
Influencer Categories Unsure of which influencer category to start off in? There are many types of Influencer categories in this Influencer marketing industry and for influencers that just started to hop into this career path, it might be confusing as to which one suits you more. Thus, this article will help you make your decision [...]
Who can be an influencer? Influencer marketing instagram with influencer marketing examples for you to build a successful influencer marketing strategy... Influencers might be celebrities, bloggers or pundits who have the ability to effect a behavioral change in others by mentioning a specific brand. They are sometimes driven by the offer of a free sample [...]
Influencer Marketing is everywhere Enhance your influencer marketing strategy with key influencer marketing examples and exclusive influencer marketing instagram starts from... Business Insider predicted spending for it will rise from an estimated $7.9 billion in 2015 to $21 billion in 2018. Influencer Marketing is a form of paid media and user experience. But is it [...]
Today, old-fashioned advertisements stick out like a sore thumb. More on influencer marketing instagram where Influencer marketing strategy comes alive with influencer marketing examples from us. In a world where customers are struggling to trust the companies they do business with, influencer marketing can make a brand seem more credible and authentic. One of the [...]
Finally, it’s almost a game More on micro influencers 2018. Ways to increase micro influencers roi and better micro influencer benefits include to first find the exact social media platform that your consumers are actively on. Just because micro-influencers aren’t drawing in big crowds, doesn’t mean they are not producing significant results. Marketers shouldn’t be [...]
The Art of Influencer Marketing Instagram Influencer marketing examples targeting at Influencer marketing instagram for the most effective influencer marketing strategy. We know that there are many challenges when it comes to brands and agencies executing influencer marketing strategy successfully. Influencer Marketing Examples The interesting thing about influencer marketing, or at least one interesting thing, [...]
Thinking of Venturing into Southeast Asia Countries? There's a better way to do it. Word-of-Mouth Marketing. With over 4,500 Southeast Asia's influencers across Singapore, Indonesia, Thailand and Philippines, Kobe can get the right people to spread the right message to the right crowd. Why Word-of-Mouth Marketing? Word-of-Mouth Marketing Word of mouth marketing continues to be [...]
https://vimeo.com/280871555/252864e8e3 Learnings from Influencer Marketing Experts Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the online webinar is Ask Me Anything (AMA) - Influencer Marketing 2018. In this video, the industry experts discussed and exchanged views on the current stage of influencer marketing industry. Additionally, [...]
