One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, "how much does influencer marketing…
Team KobeJanuary 15, 2021
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
Team KobeDecember 25, 2020
What comes to mind when you hear "social media"? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
Team KobeDecember 11, 2020
According to influencer marketing hub, the market size of the influencer marketing industry has grown from approximately $6.6 billion in 2019 to $9.7 billion in…
Team KobeDecember 1, 2020
With the outbreak of the pandemic, many things have changed in the year. From flexible working arrangements to quarantine measures, consumers have undergone major lifestyle…
Team KobeDecember 1, 2020
From cute pet videos to fun vacation photos, social media is saturated with many types of visual content. However, no matter who you are following,…
Team KobeOctober 30, 2020
From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
Team KobeOctober 23, 2020
According to an article released by Influencer marketing hub, 63% of marketers have indicated plans to increase their influencer marketing budgets in the next year.…
Team KobeOctober 16, 2020
Since its launch back in 2016, TikTok has been at the headlines for being the social media platform for Generation Z. From the trendiest pop…
Team KobeSeptember 25, 2020
