The average person has a total of 5.54 social media accounts, spends 116 minutes on social media each day. With 1.7 billion users on social media, advertisers and brands are beginning to shift their attention to this new phenomenon. However, what can we expect from social media marketing, or more specifically influencer marketing? Will engaging [...]
How to achieve success in influencer marketing Influencer marketing is tremendously picking a lot of steam around the world. Many businesses have boosted their brand awareness and sales through influencer marketing. Recently, reports indicate that more and more people are using ad blockers to cut the cord with advertisers and the trend is expected to [...]
With the influx of social media sites like Facebook, Instagram, Twitter, Linkedin, the term social media influencers was coined, referring to users who have the power to shape perceptions of others on social media sites. Today, we are looking at the variety of jobs this billion dollar (according to influencer marketing Forbes, a 10 [...]
Singapore Digital Marketing Mobile technology and applications are now extensively being deployed in Singapore for the aim to create an effective marketing strategy. Influencer marketing Instagram specifically is currently one of the top leading social media platforms that brands are using to reach a mass number of people in Singapore. The below is a list [...]
The showdown of - Influencer marketing platform On April 9 2012, the online community was greeted with the news of Facebook’s acquisition of Instagram. Doubts, questions, cheers surfaced out of that business deal. What big changes could we expect? Were the two platforms going to become identical? Well, 7 years on, we see that while [...]
Which category of Social Media Influencers do you belong to? As a brand, finding the right influencers is key to an effective marketing strategy on social media. Today, businesses are turning to their favorite Instagram models or YouTube stars not only for effective marketing strategies but also for purchasing decisions. Social media influencers are [...]
Kobe Raw – @pxdkitty Ever dream of being an influencer? In this issue of "Kobe Raw", we will be hearing from Rachell on how life is like being an Influencer. There will be some tips as well for those that want to be an Influencer in the future. Q1) Can you share with us how [...]
Sure Drool Instagram travel guide Be it the short getaways to neighboring countries or the month long exotic travel to another continent, Singaporeans are up for any kind of holiday. It was reported that Singaporeans took an average of 5.2 trips in 12 months (we have surely caught the travel bug). Therefore, today’s article [...]
Your sure drool Instagram fashion guide Fashion. A topic that a 7 year old can have in common with a 70 year old. Fashion is timeless. Apart from its functionality, it can be a medium for our creativity, to express ourselves with the different combinations of colours patterns and design. Today’s article is the 2nd [...]
Potential Pitfalls for influencer marketing For any business, marketing is the key to survival. Yet, marketing is no longer like it was in your grandfather’s day. With the rise of technology, there are many more ways to get the word out. One of those strategies is using influencer marketing. Do read this article to [...]
