Understanding Influencer Culture The rise of social media has brought about a significant change in how we interact with content and individuals, leading to the…
Read More
The Rise of TikTok Influencers in Singapore: In the ever-changing world of social media, TikTok has emerged as a powerful platform. Many have been captivated…
From dance videos to lip-sync and comedic videos, there is a whole range of different content types on TikTok. The sheer diversity of content on…
In 2021, TikTok hit the milestone of having over 1 billion monthly active users on the platform. Indeed, TikTok can be deemed to be the…
TikTok is known for its popularity amongst the Gen Z, a demographic group consisting of people who are born between 1996 and 2012. Thus, there…
There are many types of influencers on the internet. Amongst them include the fashion influencers, influencers who have dedicated their social media accounts to share…
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Recent Comments