From dance videos to lip-sync and comedic videos, there is a whole range of different content types on TikTok. The sheer diversity of content on…
Team KobeJuly 1, 2022
TikTok is known for its popularity amongst the Gen Z, a demographic group consisting of people who are born between 1996 and 2012. Thus, there…
Team KobeMay 28, 2022
There are many types of influencers on the internet. Amongst them include the fashion influencers, influencers who have dedicated their social media accounts to share…
Team KobeMay 20, 2022
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
weisianSeptember 8, 2021
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
weisianJanuary 20, 2021
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
Team KobeOctober 9, 2020
At the bedrock of any influencer marketing campaign, we have our influencers. The group of people that have been a big role to play in…
Team KobeOctober 18, 2019
Influencer marketing. It refers to marketing through influencers. Influencer marketing is relatively new to the scene. Therefore, changes are constantly being made, new trends are…
Team KobeOctober 11, 2019
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
Team KobeOctober 11, 2019
