Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber. With half opened eyes, you muster up the energy, reaching out to switch off that annoying alarm on your phone. What quickly follows is a quick look of everything you [...]
Growth in Influencer Marketing, why is it so? Just a decade ago, the term influencer marketing was almost unheard of. However, today it has become one of the more popular buzzwords among marketers. It has now become a common sight for influencers to work with brands to market things on social media. Growth in influencer [...]
Which Influencer should I work with for the best results? ‘How should I decide on which influencers to work with’ is one of the most common questions we get. Well, the disappointing answer is that there is no set rule/definition. That being said, the most fundamental step when it comes to selection of influencers would [...]
The average person has a total of 5.54 social media accounts, spends 116 minutes on social media each day. With 1.7 billion users on social media, advertisers and brands are beginning to shift their attention to this new phenomenon. However, what can we expect from social media marketing, or more specifically influencer marketing? Will engaging [...]
Influencer Marketing 2018: Influencer marketing 2018: the evolution of influencer marketing today with the hottest influencer marketing news. Influencer marketing today has grown so fast! The most noteworthy is the increasing focus on long term influencer relationships, inspiring better engagement and quality. What do consumers want? It is important to understand that customers don’t [...]
Category for Influencer Marketing is expanding Influencer marketing examples for influencer marketing 2018. The types of influencer campaigns are expanding outside of food, lifestyle, etc. Even though influencer marketing has been growing steadily through recent years, brands outside of fashion, beauty and food are catching up on its use. Financial companies Hence, from banks to [...]
Social media marketing strategy A commonly asked question is how to do social media marketing? We have compiled some social media marketing tips so you can better plan your next social media marketing strategy! Paid advertisement Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen [...]
Social Media Marketing for Retail Industry We have put up a short guide to social media marketing for the Retail industry after attending Singapore Retail Industry Conference and Exhibition (SRICE) 2018. This event was put together by Singapore Retailer Association (SRA) and it was packed with valuable insights and strategies on retail transformation and digitalisation. [...]
Creative Influencer Campaigns Firstly: Instagram is a popular influencer marketing platform where influencers and users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. Shockingly, many organisations have yet to really understand the influencer marketing function, so one shortcut is to work with [...]
This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]
