April 2019

Top 5 Influencer Marketing ROI you need to know | Influencer Marketing

By | April 17th, 2019|Categories: influencer marketing, influencer marketing ROI, Marketers, ROI measurement, Social Media|Tags: , , , , |

The average person has a total of 5.54 social media accounts, spends 116 minutes on social media each day.  With 1.7 billion users on social media, advertisers and brands are beginning to shift their attention to this new phenomenon. However, what can we expect from social media marketing, or more specifically influencer marketing? Will engaging [...]

October 2018

Evolution of Influencer Marketing today

By | October 14th, 2018|Categories: Influencer Marketing Strategy, Social Media|Tags: , , |

Influencer Marketing 2018: Influencer marketing 2018: the evolution of influencer marketing today with the hottest influencer marketing news. Influencer marketing today has grown so fast! The most noteworthy is the increasing focus on long term influencer relationships, inspiring better engagement and quality.     What do consumers want? It is important to understand that customers don’t [...]

Types of influencer campaigns

By | October 7th, 2018|Categories: influencer marketing, Social Media|Tags: , , |

Category for Influencer Marketing is expanding Influencer marketing examples for influencer marketing 2018. The types of influencer campaigns are expanding outside of food, lifestyle, etc. Even though influencer marketing has been growing steadily through recent years, brands outside of fashion, beauty and food are catching up on its use. Financial companies Hence, from banks to [...]

September 2018

Social media marketing tips

By | September 16th, 2018|Categories: influencer marketing, Social Media|Tags: , , |

Social media marketing strategy A commonly asked question is how to do social media marketing? We have compiled some social media marketing tips so you can better plan your next social media marketing strategy! Paid advertisement Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen [...]

Tips to plan your next creative influencer campaigns

By | September 9th, 2018|Categories: Marketers, Social Media|Tags: , , |

Creative Influencer Campaigns Firstly: Instagram is a popular influencer marketing platform where influencers and users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. Shockingly, many organisations have yet to really understand the influencer marketing function, so one shortcut is to work with [...]

August 2018

Bringing Digital Marketing Expertise to Youths

By | August 29th, 2018|Categories: Marketers, Social Media|Tags: , , , , |

  This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]

Tips to become an Instagram influencer

By | August 26th, 2018|Categories: Influencers, Social Media|Tags: , , , , , |

Influencer marketing examples Influencer marketing has emerged as an extremely powerful and efficient marketing tactic for many brands across the globe. As a result, many brands are doubling their marketing budgets on influencers. Five specific takeaways for you to start growing your name Define your channel Who are you and what do you like/dislike? The [...]

July 2018

Marketing Evolution: Millennial Marketing

By | July 26th, 2018|Categories: influencer marketing, Marketers, Social Media|Tags: |

Millennial Marketing A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time period are greatly influenced by the consumers. After all, marketing encompasses the idea of "letting more consumers know about your product or services". For each era, it is important to discover [...]

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