The average person has a total of 5.54 social media accounts, spends 116 minutes on social media each day. With 1.7 billion users on social media, advertisers and brands are beginning to shift their attention to this new phenomenon. However, what can we expect from social media marketing, or more specifically influencer marketing? Will engaging [...]
Influencer Marketing 2018: Influencer marketing 2018: the evolution of influencer marketing today with the hottest influencer marketing news. Influencer marketing today has grown so fast! The most noteworthy is the increasing focus on long term influencer relationships, inspiring better engagement and quality. What do consumers want? It is important to understand that customers don’t [...]
Category for Influencer Marketing is expanding Influencer marketing examples for influencer marketing 2018. The types of influencer campaigns are expanding outside of food, lifestyle, etc. Even though influencer marketing has been growing steadily through recent years, brands outside of fashion, beauty and food are catching up on its use. Financial companies Hence, from banks to [...]
Social media marketing strategy A commonly asked question is how to do social media marketing? We have compiled some social media marketing tips so you can better plan your next social media marketing strategy! Paid advertisement Now with the added advantage of promoted paid content on a social media platform, brands are really occupying screen [...]
Social Media Marketing for Retail Industry We have put up a short guide to social media marketing for the Retail industry after attending Singapore Retail Industry Conference and Exhibition (SRICE) 2018. This event was put together by Singapore Retailer Association (SRA) and it was packed with valuable insights and strategies on retail transformation and digitalisation. [...]
Creative Influencer Campaigns Firstly: Instagram is a popular influencer marketing platform where influencers and users can express themselves by sharing photos along with captions. For many businesses, Instagram is a meaningful opportunity to generate communicating opportunities. Shockingly, many organisations have yet to really understand the influencer marketing function, so one shortcut is to work with [...]
This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]
Influencer marketing examples Influencer marketing has emerged as an extremely powerful and efficient marketing tactic for many brands across the globe. As a result, many brands are doubling their marketing budgets on influencers. Five specific takeaways for you to start growing your name Define your channel Who are you and what do you like/dislike? The [...]
The Instagram verified symbol When you see the blue verification tick beside an influencer’s name, it does add a certain degree of status to him/her. You must be asking how to get verified on instagram for free or how to get verified on instagram 2018 right? It is important to remember what these symbols signify - [...]
Millennial Marketing A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time period are greatly influenced by the consumers. After all, marketing encompasses the idea of "letting more consumers know about your product or services". For each era, it is important to discover [...]
