What is Lemon8?
Lemon8 is a photo and video-sharing app developed by ByteDance, the parent company of TikTok. According to its App Store description, Lemon8 is a platform for young creatives to share diverse content. From fashion, makeup, food, travel, homewares, pets, and more. It has been described by some TikTok influencers as a cross between Instagram (before Reels) and Pinterest.
How is Lemon8 different from TikTok and Instagram?
While Lemon8 has similarities to TikTok and Instagram, it is also unique in its own way. Unlike TikTok, which focuses on short-form videos, it is more focused on photos. The app also offers users several tools. You can find templates, stickers, filters, and fonts to create posts, as well as a carousel feature that allows for multiple photos in a single post. The app has both a “Following” and a “For You” page. However, the content is split into six topic tabs (Fashion, Beauty, Food, Wellness, Travel, and Home), plus an “All” tab.
Current usage of the Social Media Platform Lemon8
Currently, it is heavily user-generated content focused, with no major brands having a notable presence on the app yet. However, it’s only a matter of time before more brands begin to take advantage of the platform. For companies not yet ready to start creating Lemon8-specific content, it’s still worth getting on the platform. As a brand, it is good to see what’s trending in your niche and secure your brand username. This is especially true for those in the fashion, wellness, and food industries.
Should marketers be using it?
The user-generated feel of Lemon8 could be a big part of what’s attracting new users. On platforms such as Instagram and TikTok, where influencer marketing is expected, users can often feel constantly sold to. The authenticity of the organic content on on this platform can be a breath of fresh air. This is especially so compared to the constant stream of sponsored content on other platforms.
For brands looking to establish a presence on this new social media platform, here’s something to take note of. Having a healthy mix of organic, user-generated, and promotional content can help avoid fatiguing audiences. It’s important to note that it is still a relatively new platform. But having seen the success of TikTok, it’s worth considering adding Lemon8 to your social media strategy.
If you would like to see how Lemon8 could be used to complement your current social media strategy, request a proposal from us at https://www.getkobe.com/.