From fast-fashion brands like Forever 21 to luxury brands like Gucci, many big names in fashion have embarked on influencer marketing. After all, influencer marketing…
Team KobeOctober 23, 2020
TikTok has gained prominence in the last few years for its ingenious content format, where users get to record short, catchy TikTok videos. Although the…
Team KobeSeptember 11, 2020
In 2019, the number of TikTok downloads for the year was at a record high of 738 million downloads. Indeed, this social media platform has…
Team KobeSeptember 5, 2020
From Myspace to Facebook – social media platforms are constantly evolving and new platforms are always emerging. This year, one of the most popular social…
Team KobeAugust 28, 2020
Since the outbreak of the pandemic, many businesses have shifted to adopt a digital marketing strategy. After all, we can no longer focus on traditional…
Team KobeMay 29, 2020
The outbreak of the new coronavirus, also known as COVID 19 has caused quite a change in our media landscape. The epidemic has swept over…
Team KobeMay 22, 2020
As of 7th of April, Singapore entered the circuit breaker period. In a bid to flatten the COVID-19 curve, our country has set up numerous…
Team KobeApril 30, 2020
In the past month, you have probably read or heard about the novel coronavirus (nCoV). You might have received daily updates about the number of…
Team KobeFebruary 14, 2020
Over the past few weeks, we have talked about various categories of influencers. From fashion to parent influencers we have touched on quite a few…
Team KobeFebruary 7, 2020
