We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…
Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…
When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…
Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…
We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…
It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…