There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Team KobeJuly 21, 2021
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Team KobeJuly 5, 2021
Influencer marketing has been gaining recognition as a tool to reach out to the tech-savvy Gen Zs and Millennials. After all, these demographic groups are…
Team KobeJune 25, 2021
The up and coming generation – the Gen Zs. As more of them are stepping into the workforce and enjoying increasing earning powers, marketers are…
Team KobeJune 1, 2021
Instagram started as a picture sharing social media platform. However, over the years, it has evolved and incorporated many other features. From videos to Instagram…
Team KobeMay 31, 2021
Despite being launched in 2016, in a span of a few years, TikTok has gone on to become one of the biggest players in the…
Team KobeMay 13, 2021
Recently, the audio chat app, Clubhouse, has been a ubiquitous name on social media. The app is an invitation-only chat app that allows people to…
Team KobeMarch 6, 2021
What is one thing that all impactful Instagram campaigns have in common? Well, good visuals. Be it aesthetically pleasing or eye-catching visuals, Instagram campaigns will…
Team KobeFebruary 28, 2021
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
Team KobeFebruary 5, 2021
