July 2019

China Influencer Marketing: How to reach out to a billion consumers

By | July 5th, 2019|Categories: influencer marketing, Influencer Marketing 2019, trends|Tags: , , , , |

Also known as “wanghongs (网红)/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount of following, china’s influencers are slowly but surely becoming the next big thing in the world of marketing. Latest figures show that China’s very on micro blogging platform Weibo has [...]

June 2019

Top 7 Influencer Marketing statistics every marketer should know in 2019

By | June 14th, 2019|Categories: influencer marketing, trends, updates|Tags: , , , |

Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. Therefore, we have decided to bring some attention to some influencer marketing facts to help you better understand this billion dollar industry. We start off with a simple introduction [...]

March 2018

Top influencer marketing trends to look out for in 2018

By | March 11th, 2018|Categories: influencer marketing, trends|Tags: , , , , , , , |

Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns and attention catching programs, agencies dedicated for client campaigns are now attempting new strategies to continue maximising their profits and workload. Old school tools will still be popular Humans are [...]