In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Team KobeJanuary 11, 2021
According to a new survey from the ANA, 75% of marketers are using influencer marketing as a tool in their marketing strategies. The number of…
Team KobeOctober 9, 2020
From Myspace to Facebook – social media platforms are constantly evolving and new platforms are always emerging. This year, one of the most popular social…
Team KobeAugust 28, 2020
You might have heard of the word influencer marketing, but might wonder how does it exactly work. Well, it involves tapping into influencers to achieve…
Team KobeJune 5, 2020
At the heart of influencer marketing, we have the people that are in charge of connecting your brand with your audience — the influencers. Influencers…
Team KobeNovember 1, 2019
Influencer marketing campaigns can achieve phenomenal success if done well. What then constitutes a successful influencer marketing campaign? There is no set formula for an…
Team KobeNovember 1, 2019
Introduction We are sure you have seen social media users promoting big name brands on social media. From H&M (clothing store) to Mcdonalds, influencers…
Team KobeOctober 25, 2019
You have a product you want to promote. Therefore, you look for any influencer to get them to feature your product on their social media…
Team KobeOctober 25, 2019
Are you more likely to believe in what you hear on television or what you hear from your close friends? Well, when it comes to…
Team KobeOctober 4, 2019
