There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Team KobeJuly 21, 2021
As The Odyssey states, “We ultimately love food photography because it takes something boring and makes it unique.' Indeed, food photography has become such a…
Team KobeJuly 19, 2019
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Team KobeJuly 12, 2019
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
Influencers. Considered to be one group of people that have a strong persuasive power over the online population. Influencer marketing refers to the use of…
Team KobeJuly 5, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
The term fake news exploded in popularity in the past few years. Although false information has also been present, this phenomenon has snowballed in recent…
Team KobeJune 28, 2019
Top photo editing apps your favourite influencers are currently using Social media. A world filled with aesthetically pleasing pictures that look so effortless. From travel…
Team KobeJune 28, 2019
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Team KobeJune 21, 2019
