Team Kobe

We at Kobe, an influencer marketing agency, constantly encourage our clients to rethink their KOL marketing strategy. As influencer and KOL marketing becomes popular, brands and…

Social media and the web have significantly changed how media is perceived. Over the years, many individuals have become content creators in their own rights,…

Social media, in today’s society, has become an integral aspect of people’s daily routines and lives. It is the first thing that most people check…

When you discover an Instagram post with a “paid partnership with XYZ” label, this means that the social influencer has worked with the brand XYZ and has…

Brand recognition is getting harder each day due to the sheer number of competing brands in the market and the fact that consumers are becoming…

Instagram has been evolving in the past year, designing and introducing new updates and features that encourage better collaboration between brands and influencers. Features such…

We have talked about how brands can bank on influencer marketing to help them grow their brand. And indeed, no matter the size and reach of your brand,…

Do you know about Instagram Collab? If you do not, it is probably the best time to include such a feature in your KOL marketing strategy.…

  Online studies have shown that 89.5 per cent of Singaporeans use social media heavily, spending an average of 2 hours and 31 minutes daily…

It is undeniable that influencer marketing strategies are constantly evolving, with trends coming and going. However, some are worth putting your foot on if it means being…