June 2019

An in depth analysis of Fashion, Beauty, F&B Influencer Marketing

By | June 14th, 2019|Categories: Guide, influencer marketing, Marketers|Tags: , , , , |

Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there will be the occasional memes, or status updates from your friends. But what remains constant is the sighting of influencers promoting brands, products and sharing discount codes with us, their [...]

5 impacts of Influencer Marketing on you | Influencer Marketing impact

By | June 7th, 2019|Categories: Guide, influencer marketing, Social Media|Tags: , , , , |

Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber. With half opened eyes, you muster up the energy, reaching out to switch off that annoying alarm on your phone. What quickly follows is a quick look of everything you [...]

May 2019

Macro & Micro Influencers, which Influencers to work with?

By | May 15th, 2019|Categories: Guide, Influencers, Social Media, Tips|Tags: , , , , |

Which Influencer should I work with for the best results? ‘How should I decide on which influencers to work with’ is one of the most common questions we get. Well, the disappointing answer is that there is no set rule/definition. That being said, the most fundamental step when it comes to selection of influencers would [...]

Top YouTube influencers to expand a brand | Singapore YouTube accounts

By | May 2nd, 2019|Categories: Everyday Influencers, Guide, Influencer Marketing 2019|Tags: , , , , |

Best Singaporean YouTube accounts   According to MediaOne, 4 out of 5 Singaporeans who are connected to the internet and conversant with social media platforms consider YouTube the best source of videos online. Therefore, today we look at some of our local talents that have established an online presence on this mega video sharing platform. [...]

April 2019

The 3 most common influencer marketing misconceptions

By | April 18th, 2019|Categories: Guide, influencer marketing myths, Influencers|Tags: , , , , |

We begin with a simple introduction on influencer marketing. Influencer marketing refers to the use of an influencer to promote a brand/product. An influencer is an individual who plays a part in shaping the perceptions and decisions of the people around them. For the sake of today’s article, we will be focusing on online influencers [...]

April 2018

Insider guide: How to work with influencers?

By | April 10th, 2018|Categories: Advertising, Guide|Tags: , , , , , , , , , , , , , , , , |

How to work with influencers? The main value of social media marketing is the direct connectivity you get instantly to your target audiences. Across all the industries, it is always possible to find the best fit for your brand and collaborate with these social experts. Here’s a quick question for you frequent social media users. [...]

January 2018

What is a digital influencer?

By | January 16th, 2018|Categories: Guide, Influencers|Tags: , , , , , , , , |

How to develop an influencer marketing strategy? One of the modern widely known marketing tool would probably be developing a digital influencer marketing strategy. In short, widely established influencers branding company in Singapore would have to be gushcloud and nuffnang. The Singapore community Nuffnang influencers and gushcloud influencers are part of 2 Singapore leading blog [...]

What is a brand influencer?

By | January 16th, 2018|Categories: Guide, Influencers|Tags: , , , , , , , |

Definition of a brand influencer What exactly is the proper brand influencer definition? What is the difference between popular choices of marketing? Brand influencer vs advocate?  They are not just a “brand function" as there are many different definitions of the term "influencers".   Here's why. Why brand influencers? According to a survey, 18% trust influencers [...]

Choosing the right marketing agencies in Singapore

By | January 12th, 2018|Categories: Guide, Marketers|Tags: , , , , , |

Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft a marketing campaign, but you’re unsure how. In goes “ marketing agencies in Singapore ” on Google search, only left to be daunted by the large amount of choices available [...]

How Singaporean Parents make Purchase Decisions?

By | January 4th, 2018|Categories: Bloggers, Guide|Tags: , , , , , , , , , , , , , , |

How do you make purchase decisions? As Singaporean parents, we always want the best for our children when we make purchase decisions. Following on the latest parenting tips and trends by parent blogger and parenting influencers Singapore, it will be best if we can relate to them! Isn’t it so convenient that there are mummy [...]