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So far weisian soh has created 51 blog entries.

December 2018

Mastering Influencer Marketing 2019: Learnings from Industry Experts

By | December 3rd, 2018|Categories: Artificial Intelligence, influencer marketing, Marketers|Tags: , , , , , , |

https://vimeo.com/280871555/252864e8e3 Learnings from Influencer Marketing Experts Earlier this year, Kobe Global Technologies took part in an online webinar organized by Econsultancy and the title of the online webinar is Ask Me Anything (AMA) - Influencer Marketing 2018. In this video, the industry experts discussed and exchanged views on the current stage of influencer marketing industry. Additionally, [...]

September 2018

Easy Guide to Video Marketing 2018 | Video Marketing Tips and Strategies

By | September 6th, 2018|Categories: Marketers|

Video Marketing 2018 We have been hearing that Video Marketing is important...But do you know why and how you can utilize video marketing?Read on to find out the video marketing tips and video marketing strategies.   Why is Video Marketing Effective? Watching a video is much easier than reading a long paragraph of text, don't you [...]

August 2018

Bringing Digital Marketing Expertise to Youths

By | August 29th, 2018|Categories: Marketers, Social Media|Tags: , , , , |

  This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]

Kobe Raw – Interview with @jieyingsim

By | August 8th, 2018|Categories: Marketers|

Kobe Raw - @jieyingsim As influencer marketing gains popularity, many of us wonder what it would be like to live like one of them. In this issue of "Kobe Raw", we interview influencer @jieyingsim to find out more from her. How did you get started in this industry?  The first time I started advertising for brands [...]

July 2018

The Hottest New Thing – Micro-influencers

By | July 30th, 2018|Categories: Marketers|

Many think that engaging influencers with the most followers should guarantee an effective campaign. But, by bringing more relevant content and greater engagement to the table, the power of micro-influencers should not be underestimated. Don't believe us? Just check out some of these facts and statistics. You can also read about how to engage micro-influencers [...]

Honouring the B2B Influencers in Singapore

By | July 27th, 2018|Categories: B2B Influencers|Tags: , , , |

B2B Influencers The idea of influencer sprung forth when social media rose to prominence. Influencers are people who are able to persuade or influence opinions. That is probably where the word "influencer" was coined from. Hence, a typical characteristic of an influencer is a large number of followers on social media platforms. Celebrities are commonly [...]

Marketing Evolution: Millennial Marketing

By | July 26th, 2018|Categories: influencer marketing, Marketers, Social Media|Tags: |

Millennial Marketing A look into the history of marketing and we find marketing evolving along with the times. The characteristics of marketing for different time period are greatly influenced by the consumers. After all, marketing encompasses the idea of "letting more consumers know about your product or services". For each era, it is important to discover [...]

Guide to Influencer Marketing 2018

By | July 16th, 2018|Categories: Marketers|Tags: , , , |

Despite the immense growth of the industry, this year, we’ve seen the majority of collaborations go to the top 1% of influencers.  Of course, Influencer Marketing definitely isn't new, but don’t expect this trend to stop any time soon either.  Another trend that has emerged is the kind of reach that micro-influencers have. In this [...]

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