Influencer Marketing Trend 2022 Influencer marketing, a familiar concept in the industry has become wildly popular in the past few years. Due to the pandemic,…
weisianFebruary 14, 2022
It has been found in recent studies that the younger generation is a lot more exposed and knowledgeable about ads, so much so that they…
weisianSeptember 8, 2021
Instagram - where a community of a billion users gathers. It is the place to connect with people and things that we love, especially for…
weisianAugust 20, 2021
The first step to understanding influencer marketing is to firstly understand influencers and their role. Influencers are defined to be "people who have the power…
weisianAugust 4, 2021
Influencer marketing today focuses a lot on size and engagement rates. JJ Lin, with a follower count of 4.6M could talk about a product, but…
weisianJuly 27, 2021
Gen Z and their behavioural pattern on social media Commonly known, Generation Z (Gen Z) are people who are born between 1997 and 2015. This…
weisianJuly 5, 2021
While scrolling through social media, what is the one thing that grabs your attention immediately? That’s right! Images. The saying “A picture paints a thousand…
weisianJune 23, 2021
Instagram Guides (IG Guides) are a new feature that was recently rolled out by Instagram in November of 2020. Initially created for health and wellness…
weisianJanuary 20, 2021
2020 has been a year of great validation for Kobe and the influencer marketing industry. We're grateful and excited to share that we've won both…
weisianNovember 30, 2020
