In the past, we would scour through magazines for our favourite fashion looks. Today, we are no longer limited to the option of fashion magazines…
Team KobeMarch 6, 2020
Over the past few weeks, we have talked about various categories of influencers. From fashion to parent influencers we have touched on quite a few…
Team KobeFebruary 7, 2020
There are many ways you can categorise influencers. For instance, by the content they post, their follower number or even by the stage of life…
Team KobeDecember 27, 2019
You might think that influencer marketing is as easy as approaching influencers to get them to speak about your brand. While this is not wrong,…
Team KobeDecember 13, 2019
When Instagram first started in 2009, no one expected it to be the huge success it is today. It differentiated itself from other social media…
Team KobeOctober 11, 2019
We have seen it all, from live streams to the 24 hour stories. The social media features today have been geared towards real time content.…
Team KobeOctober 4, 2019
In the past few years, the influencer marketing industry has picked up pace at an exponential rate. That being said, it is still a relatively…
Team KobeSeptember 27, 2019
What ‘hiding likes’ means for Singapore | Instagram hiding likes Earlier this year, we heard the announcement by Instagram that they will be removing public…
Team KobeSeptember 13, 2019
There is no perfect marketing method out there. How then do we maximise the impact of our marketing campaigns? Well, today’s article focuses on influencer…
Team KobeSeptember 6, 2019
