Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there will be the occasional memes, or status updates from your friends. But what remains constant is the sighting of influencers promoting brands, products and sharing discount codes with us, their [...]
Influencer Marketing facts Termed as the fastest growing form of marketing, influencer marketing has made its mark not only on social media, but in mainstream marketing. Therefore, we have decided to bring some attention to some influencer marketing facts to help you better understand this billion dollar industry. We start off with a simple introduction [...]
Impact of Influencer Marketing on consumers It is 7 in the morning, the excruciating sounds of the alarm jars you awake from your deep slumber. With half opened eyes, you muster up the energy, reaching out to switch off that annoying alarm on your phone. What quickly follows is a quick look of everything you [...]
Growth in Influencer Marketing, why is it so? Just a decade ago, the term influencer marketing was almost unheard of. However, today it has become one of the more popular buzzwords among marketers. It has now become a common sight for influencers to work with brands to market things on social media. Growth in influencer [...]
Influencers are people who've built a good reputation online for their expertise and knowledge on a certain topic. They have the ability to shape and influence the perceptions and decisions of others. Tech influencers are individuals who use their credibility to boost their careers, promote themselves, and also inspire other people to engage with technology. [...]
Kid Influencers on Social Media Engaging kids on social media may not be easy. Keep in mind that their parents handle most of the kids' social media accounts. That means that you have to reach out to two different audiences at the same time to convey your message. Bridging this gap between two different audiences [...]
The average person has a total of 5.54 social media accounts, spends 116 minutes on social media each day. With 1.7 billion users on social media, advertisers and brands are beginning to shift their attention to this new phenomenon. However, what can we expect from social media marketing, or more specifically influencer marketing? Will engaging [...]
Potential Pitfalls for influencer marketing For any business, marketing is the key to survival. Yet, marketing is no longer like it was in your grandfather’s day. With the rise of technology, there are many more ways to get the word out. One of those strategies is using influencer marketing. Do read this article to [...]
Keys to why influencer marketing is important Influencer marketing insights to why influencer marketing is important, plus highlighting some influencer marketing challenges that are common. For example, a marketer crafts the most jaw-droppingly awesome message in the world. But if no one ever sees or hears it, it's useless and worths nothing. Quality content needs [...]
Goodbye Influencer Marketing 2018 How true is influencer marketing effectiveness based on these influencer marketing facts for influencer marketing 2018? Here, let's breakdown the channel/ platform. Whether it’s offline or online, the founding principles of honesty and transparency should remain the same. This brings us to the next point... Growing desire for authenticity Where celebrity [...]
