You might think that influencer marketing is fairly new, and came about due to modern day social media platforms. However, influencer marketing has been around…
Team KobeMarch 22, 2021
In our previous article, we introduced virtual influencers and talked about how they can be beneficial for any marketers campaign. From benefits like flexibility and…
Team KobeFebruary 12, 2021
Have you wondered what is live shopping? In the comparison of eCommerce and traditional shopping, eCommerce has been seen as the alternative that allows us…
Team KobeFebruary 5, 2021
One of the biggest obstacles that arise with any marketing campaign is the issue of trust and credibility. How exactly do we get consumers to…
Team KobeJanuary 25, 2021
One of the most common questions we get is “how much do we have to pay an influencer”? Or rather, "how much does influencer marketing…
Team KobeJanuary 15, 2021
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
Team KobeJanuary 11, 2021
Before the digital age, advertisers were limited to traditional media like newspapers and magazines. However, with the advancement of technology, the sphere of marketing is…
Team KobeDecember 25, 2020
What comes to mind when you hear "social media"? Instagram? Followers? Singaporean influencers? From socialising to keeping in touch, social media platforms have been an…
Team KobeDecember 11, 2020
In 2020, the world was hit by the outbreak of the pandemic. From businesses to schools, all of us had to adapt to a new…
Team KobeDecember 4, 2020
