Influencer marketing has risen in ranks to become the fastest growing form of marketing. However, there are naysayers who do not believe this form of…
Team KobeAugust 16, 2019
https://youtu.be/GElO69sq7Zs The Art of Influencing with Social Media and Content Marketing Kobe partners with Singapore University of Technology and Design (SUTD) to develop ' The…
weisianAugust 8, 2019
Known for being a visually driven social media platform, Instagram has gained widespread popularity in recent years. Recent statistics have put Instagram’s monthly active users…
Team KobeJuly 26, 2019
Influencer Marketing 2019 Widely understood as marketing with the use of influencers — this is what influencer marketing entails. Influencers can be broadly defined as…
Team KobeJuly 12, 2019
Instagram. The place where your eyes are in for a treat. Slightly unique from other social media platforms, Instagram is highly visual based. From pictures…
Team KobeJuly 11, 2019
Also known as “wanghongs (网红）/ Key Opinion Leaders (KOL)”, influencers have been on the rise in the China influencer marketing industry. With a significant amount…
Team KobeJuly 5, 2019
How to spot fraud & fakery in influencer marketing Also known by many as the fastest growing industry in marketing, influencer marketing has been readily…
Team KobeJune 21, 2019
Why influencer marketing is here to stay Influencer marketing refers to the use of influencers to market a brand. This form of consumer to consumer…
Team KobeJune 21, 2019
Influencer Marketing in the different industries If you take a quick scroll through your social media accounts now, what do you see? Of course there…
Team KobeJune 14, 2019
