With over a billion users, TikTok is now one of the biggest social media platforms today. It is the platform that started the short-form video…
Ever since the pandemic hit our shores and our nation was forced into lockdown, consumers have turned to a host of digital platforms to meet…
There is no denying the impact that influencer marketing has had on the marketing industry. The digital age of marketing has truly changed consumers’ perspectives…
Apart from comedic and trendy video content, TikTok is also a place for educating. In fact, TikTok has been a great place for parent marketing…
Whether it is travel or fashion tips, the continent of Asia is well-known for its rich cultural heritage. What better way to discover such a…
For a long time, celebrity-endorsed advertisements have been the primary medium of marketing campaigns. However, influencer marketing has picked up over the years. Unlike conventional…
There are a plethora of ways to categorise influencers, from their following sizes to the type of content they post. Nevertheless, working with influencers offer…
Long gone are the days we have to scour through magazines to find fashion styling ideas. Thanks to social media, we are no longer limited…
Collaborating with male influencers in Singapore is an ideal opportunity for brands to target local men. Considering the nation’s tightly-knit population, a paid partnership with…
In the modern, fast-paced world, there has been an increased call for environmental protection. Hence, it has become a global trend for sustainability movements, with…
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