With over a billion users, TikTok is now one of the biggest social media platforms today. It is the platform that started the short-form video trends, resulting in the creation of Instagram Reels and YouTube Shorts.
Many marketers have witnessed the power of TikTok as a campaign tool to reach out to their target audiences. From viral trends to comical short clips, TikTok has been at the epicentre of it all. Today, we will be introducing some of the top Singapore TikTokers and influencers who have built a solid reputation for themselves in terms of content creation.
Singapore TikTokers: #1. Ng Ming Wei – 22.5M followers
At the top of the list is Ming Wei, commonly known by his online username, mingweirocks. He became viral on TikTok as part of a father-son duo, frequently posting prank videos. If you need some serious comedic and entertaining videos, then do check out Ming Wei’s TikTok feed.
Apart from TikTok, Ming Wei is also an accomplished taekwondo athlete, representing Singapore in various international competitions. His best achievement was winning the gold medal in the 2017 Commonwealth Taekwondo Championship in Montreal, becoming the first Singaporean to achieve such a result. Ming Wei is also active on other social media platforms, amassing 256K followers and 9.47M subscribers on Instagram and YouTube, respectively. He even has a second TikTok account where he posts more comedic videos, earning him 1.6 million followers.
Singapore TikTokers: #2. Nic Kaufmann – 19.6M followers
Known for his ethnically ambiguous and boyish face, his dreamy deep-set eyes, and thick wavy hair, the TikTok star, who is of Singapore-Indian and German descent, has amassed over 19 million followers on the social media platform. Although currently based in Munich, Germany, he lived in Singapore till 2018, when he moved to Munich to further his studies. Nic has worked with various international fashion brands, such as Louis Vuitton, Hugo Boss, and Ralph Lauren, creating creative content for them.
His TikTok is filled with posts related to fashion, food, and daily life updates. Apart from TikTok, he is also active on Instagram and YouTube, where he posts various model shoots and vlogs with his 1.7 million followers and 454K subscribers, respectively.
Singapore TikTokers: #3. Naomi Neo – 1.8M followers
Originally starting off as a lifestyle blogger, Naomi Neo is currently a well-established content creator across every social media platform, with TikTok being no exception. With over 1.8 million followers on TikTok, Naomi is known for posting family content with her husband and two children. Apart from TikTok, she is also actively posting similarly styled content on Instagram and YouTube, amassing over 840K followers and 450K subscribers, respectively.
Apart from running her social media, Naomi is also a founder of two businesses – a holistic wellness brand named “nnpower” and an accessories brand named “NNCHANTED”.
Singapore TikTokers: #4. Teo Cher Win – 1.1M followers
Most commonly known by her artist name, Haven, Cher Win is a local pop artist and has collaborated with various singers, such as Filipino singer KD Estrada, as well as fellow local singer-songwriter and producer Caspar. Her TikTok feed, with over 1 million followers, consists of various snippets into her daily life as well as some comedic content.
Apart from TikTok, she is also active on Instagram with over 208K followers, posting random daily life snippets as well as music album updates.
Singapore TikTokers: #5. Jian Hao Tan – 1M followers
Jian Hao started off as a YouTuber with currently 6.48 million subscribers. Today, he has likewise amassed significant success on TikTok, earning approximately 1 million followers. His feed is mostly filled with comedic content with his friends mixed with family updates, especially with his daughter. Besides TikTok and YouTube, Jian Hao is also active on Instagram posting content with his family and friends.
Besides managing his social media, Jian Hao is also the CEO and founder of Titan Digital Media, the largest media and entertainment company in Singapore. He also started a car dealership called Hypecars which buys and sells cars.
In a nutshell, TikTok is a social media platform that houses many kinds of influencers. In fact, its innovative features, such as sounds, filters, and content length, make it the ideal tool to reach the audience of today.
TikTok influencers have become powerful marketing assets that marketers and business owners should leverage. Not only are these TikTok influencers able to help brands increase conversion and boost exposure, but they also are able to achieve campaign success in a cost-effective and efficient manner.