Long gone are the days we have to scour through magazines to find fashion styling ideas. Thanks to social media, we are no longer limited to conventional information mediums. In fact, with social media, our local fashion influencers and models are gaining global recognition for their amazing fashion and beauty sense.
Without further ado, we have compiled some of the rising fashion trendsetters that you should be following, whether you are an individual looking for styling tips or a brand looking for your next marketing model.
Singapore fashion influencer #1: Yoyo Cao
Originally born in Macau, Yoyo Cao, also known by her online moniker, Yoyo Kulala, is one of Singapore’s fashion icons, having been recognised by international brands, such as VOGUE, L’Officiel, SK-II, Tiffany & Co, Mont Blanc, and Bulgari. With over 481 thousand followers at the time of writing, her Instagram certainly is colourful, with various posts of different branded styling and types of dressings.
Singapore fashion influencer #2: Kaci Beh
Standing at an astonishing height of 1.8 metres is Kaci Beh, one of Singapore’s fashion models. She first gained recognition when various news agencies covered her story on how she became a fashion model after dropping out of her retail management diploma course at Temasek Polytechnic. She certainly is reaping the rewards of going through various highs and lows. Today, she is a successful model who has walked global runway shows for globally renowned brands, such as Emporio Armani, Stella Jean, and Dolce & Gabbana. With over 21.8 thousand followers on Instagram, the micro-influencer shares various daily OOTDs and brand partnerships, as well as snippets of her modelling life.
Singapore fashion influencer #3: Cheyenne Chesney
One look at Cheyenne, and you know she certainly is a fashionista. With a Singaporean and British descent, she certainly has the looks that any modelling agency would not hesitate to hire. With over 122 thousand followers on Instagram, she is one of Singapore’s fashion influencers. Additionally, she seems to be very active on the platform, regularly posting various posts regarding her travels, fashion styling, and daily lifestyles. She has worked with many global brands, from Adidas to Gentle Monster and Dior.
Singapore fashion influencer #4: Willabelle Ong
Highly regarded in the beauty and fashion industry, Willabelle Ong has been profiled and acknowledged in globally renowned publications, such as Fashion TV, Cleo, VOGUE, and Harper’s Bazaar. Her well-curated content and keen eye for fashion details has led to several collaborations and partnerships with huge brands, such as Chanel Beauty, Vacheron Constantin, Valentino, Fendi, Dior, and Louis Vuitton. Even Hollywood Celebrity, Vanessa Hudgens, swear by her fashion tips. With over 344 thousand followers on Instagram, her feed is mostly filled with fashion and travel-related posts, with a couple of posts dedicated to her family. Her extensive range of awards and accolades certainly makes her one of the most influential and trustworthy fashion influencers in this list, and probably in Singapore.
Singapore fashion influencer #5: Melvin Ong
With more than 16.9 thousand followers on Instagram, Melvin Ong may not have the highest follower count in this list. However, he certainly is one of the rising micro-influencers in the fashion world in Singapore. He mainly uploads various posts on Instagram about his OOTDs as well as brand partnerships. He has worked with brands such as Giorgio Armani, Diesel and Givenchy. A quick scroll through his feed and you will find several Korean-related posts as he travels to Korea quite frequently for events and works. Melvin certainly is one of the rare males in a female-saturated industry. If you are a fan of Korean brands and products and are a man looking for some fashion and beauty tips, then he is certainly the influencer to follow.
Now that you are familiar with some of the rising fashion influencers in Singapore, we hope that these five fashion influencers provide a wide variety for your fashion inspiration.