Gone are the days of flipping through magazines for fashion inspiration. In today’s digital age, social media has revolutionised the way we discover style, bringing fashion ideas and trends straight to our fingertips. With platforms like Instagram, local fashion influencers and models are not just making waves in Singapore—they’re gaining global recognition for their impeccable fashion and beauty sense.
Whether you’re on the hunt for fresh styling tips or a brand exploring the potential of influencer marketing and KOL marketing, these rising fashion trendsetters are the ones to watch. We’ve curated a list of the top influencers you should be following to stay ahead of the fashion curve.
1. Yoyo Cao (@yoyokulala) – 491K Followers
Yoyo Cao is a name that resonates far beyond Singapore’s borders, making her one of the most influential fashion figures in Asia. With a following that spans the globe, Yoyo is celebrated for her ability to blend timeless elegance with a modern, edgy twist. Her Instagram feed is a visual feast of colourful and trendy looks. She is also recognised by international brands, such as VOGUE, L’Officiel, SK-II, Tiffany & Co, Mont Blanc, and Bulgari.
2. Kaci Beh (@kacibeh) – 25.6K Followers
Kaci Beh is a rising star in Singapore’s fashion scene, known for her bold and vibrant style. Her Instagram is a colourful journey through fashion, where she effortlessly combines streetwear with high fashion to create looks that are both daring and chic. Kaci’s outfits often feature eye-catching prints, playful accessories, and a fearless approach to colour-blocking. With over 25 thousand followers on Instagram, the micro-influencer shares various daily OOTDs and brand partnerships, as well as snippets of her modelling life.
3. Dione (@dionetyf) – 51.8K Followers
Dione’s approach to fashion is rooted in minimalism and sophistication. Her Instagram feed is a carefully curated collection of outfits that emphasise clean lines, neutral tones, and timeless silhouettes. Dione’s style is perfect for those who appreciate the subtleties of fashion, where less is often more. Her ability to create chic and polished looks with minimal effort has made her a favourite among fans of understated elegance.
4. Cheyenne Chesney (@cheyennechesney) – 121K Followers
One look at Cheyenne, and you know she certainly is a fashionista. With a Singaporean and British descent, she certainly has the looks that any modelling agency would not hesitate to hire. With over 120 thousand followers on Instagram, Cheyenne is known for her versatility and effortless style. Cheyenne’s looks are always on point, whether she’s rocking a laid-back denim ensemble or a show-stopping evening gown.
5. Willabelle Ong (@willamazing) – 448K Followers
Highly regarded in the beauty and fashion industry, Willabelle Ong has been profiled and acknowledged in globally renowned publications, such as Fashion TV, Cleo, VOGUE, and Harper’s Bazaar. Her well-curated content and keen eye for fashion details has led to several collaborations and partnerships with huge brands, such as Chanel Beauty, Vacheron Constantin, Valentino, Fendi, Dior, and Louis Vuitton. Willabelle’s influence extends beyond her outfits; her ability to conceptualize and execute visually stunning content has made her one of Singapore’s most sought-after fashion influencers.
6. Nicole Liew (@nicxliew) – 23.1K Followers
Nicole Liew’s fashion sense is a harmonious blend of contemporary trends and classic pieces. Her Instagram is a showcase of outfits that are both stylish and timeless, making her a go-to influencer for those who appreciate a more refined approach to fashion. Nicole’s style is characterised by her ability to mix high-end designer pieces with more affordable fashion finds, creating looks that are both luxurious and accessible. Her attention to detail, from the perfect pair of shoes to the ideal accessory, ensures that every outfit is polished and put together.
7. Mavis Siow (@mavissiow) – 124K Followers
Mavis Siow brings a burst of creativity to Singapore’s fashion scene. Mavis’s ability to mix and match different styles, from vintage to contemporary, makes her a standout in the influencer space. For those who are looking for elevated everyday outfits, Mavis’s feed is a constant source of inspiration.
8. Byul (@leebyulbyul) – 88.8K Followers
Byul brings a fresh K-fashion influence to the Singaporean fashion scene. Her style is youthful, trendy, and often playful, making her a favourite among younger audiences. Her feed is filled with outfits that are both cute and fashionable, often featuring soft pastels, layered looks, and fun accessories. Byul’s influence is perfect for those who want to stay on top of the latest trends while adding a bit of whimsy to their wardrobe.
9. Melvin Ong (@melvinoyx) – 32.3K Followers
Melvin Ong is redefining modern masculinity through his fashion choices. He mainly uploads various posts on Instagram about his OOTDs as well as brand partnerships. He has worked with brands such as Giorgio Armani, Diesel and Givenchy. A quick scroll through his feed and you will find several Korean-related posts as he travels to Korea quite frequently for events and works. Melvin certainly is one of the rare males in a female-saturated industry. If you are a fan of Korean brands and products and are a man looking for some fashion and beauty tips, then he is certainly the influencer to follow.
10. Kev Chatchapon (@kevchatchapon) – 183K Followers
Kev Chatchapon is known for his edgy and contemporary fashion sense, making him one of the most exciting influencers in Singapore’s fashion scene. His Instagram feed is a mix of high fashion, streetwear, and bold accessories, each look carefully crafted to make a statement. Kev’s style is perfect for those who love to experiment with fashion and aren’t afraid to stand out. His ability to seamlessly blend different fashion genres, from punk-inspired looks to sleek, modern outfits, makes his feed a constant source of fresh and innovative ideas.
Conclusion
Whether you’re a brand aiming to make a splash in the Singaporean market or a fashion lover looking for daily style inspiration, these influencers offer a wealth of creative content that will keep you engaged and inspired. Fashion influencers play a crucial role in shaping trends and building connections with their audiences, making them invaluable partners for brands looking to elevate their presence.
If you’re considering integrating influencers into your marketing strategy, now is the time to take action. Kobe offers a robust influencer marketing platform designed to help you achieve your goals. Get in touch with us today to explore how we can help you leverage the power of influencer marketing to grow your brand.
