Apart from comedic and trendy video content, TikTok is also a place for educating. In fact, TikTok has been a great place for parent marketing influencers to share their parenting journey and advice.
From quick tips to memes, these five parent influencers that we have mentioned here have managed to create short content that is engaging and educational. It also seems that TikTok is also realising that targeting families is the move to make as they released features, such as “Family Safety Mode”, where parents are able to set time limits on their children’s TikTok usage.
With other features, such as the restrictions of inappropriate content and direct messaging limits, TikTok is becoming an app that parents can trust. With that being said, if you are looking for parental advice and hacks, TikTok is a good place to start, especially with the hashtag #tiktokmom.
TikTok parent influencer #1: Gwenna Laithland
Right off the bat, we have Gwenna Laithland, also known by her online moniker, Momma Cusses. With over 3.5 million followers, her TikTok feed is filled with comedic posts about her life as a stay-at-home mom. Her followers relate to her content as she shares fun skits on how to parent a pair of twins and a teenager.
Apart from managing her TikTok page, she also runs her website, mommacusses.com, where she posts various blog articles on modern parenting. She has also released a book titled “A Field Guide to Responsive Parenting and Trying Not To Be The Reason Your Kid Needs Therapy”. If you are looking for modern parenting tips, then Gwenna is the person to look to.
TikTok parent influencer #2: Rachel aka Shug CM
Rachel is the model standard of a gentle mum. She is rather private about her personal information and does not share any information regarding her actual name or her children’s name. On TikTok, she refers to them as Goo, Turkey, and Bubba. From what we know, she is a widow and single mom.
With over 773.4 thousand followers on TikTok, Rachel shares her life as a single parent as well as various posts on how to deal with the grief of a lost partner. Besides being an active TikToker, Rachel is a counsellor, a psychology professor, and an accomplished author. In fact, she has collaborated once with Gwenna in one of her TikTok posts.
TikTok parent influencer #3: Dave Ogleton
As a dad of six, Dave Ogleton surely knows what he is doing in terms of parenthood. In fact, he became a household name on TikTok during the COVID pandemic because his daughter wanted to watch funny videos and post some dances. He then began his journey as a parent TikToker, posting various content regarding being stuck at home with six kids and the common struggles most parents face at this age.
With over 1.2 million followers on TikTok, 1 million followers on Instagram, and 17.1 thousand subscribers on YouTube, Dave’s content is incredibly diverse, ranging from fitness and family content to memes and dad jokes.
TikTok parent influencer #4: The Holderness Family
The Holderness Family is such an uplifting, wholesome, and fun TikTok parenting account. Together with their two children and a dog, the couple shares various comedic content, song parodies, and dance videos with their 1.2 million followers.
Apart from managing their TikTok, they are also active on Instagram and YouTube, where they share music, comedic reliefs, and parenting podcasts, gathering more than 2.1 million followers and subscribers across various social media platforms.
TikTok parent influencer #5: Brandon Floyd
Being a dad of three boys and one girl can be a tiring affair. However, Brandon Floyd takes parenting into his own stride by inputting a little comedic relief as he shares his parenting journey on TikTok. With over 411.7 thousand followers on the social platform, Brandon shares relatable yet hilarious family content.
Many might associate TikTok as a social media platform that is designed for Gen Zs. However, the demographic of influencers and users on the platform is rather diverse. Hence, if you are just looking for a laugh or a new parent who might not know what to do, then do check out these parent influencers on TikTok!