This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some…
Team KobeAugust 29, 2018
Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you…
Team KobeMarch 27, 2018
Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns…
Team KobeMarch 11, 2018
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who…
Team KobeFebruary 28, 2018
What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
Team KobeFebruary 22, 2018
Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft…
evangelineJanuary 12, 2018
Influencer Marketing in B2B Landscape Recently more and more Influencer marketing programs are appearing in the B2B world. But…
evangelineOctober 24, 2017
How to Effectively Introduce Your Product on Social Media Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different…
evangelineOctober 19, 2017
What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it?…
evangelineOctober 19, 2017
