This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some of the digital marketing expertise shared by the speakers. Be yourself. Perhaps you can ask yourself this question. How long do you take to upload an Instagram post? Many people would [...]
Influencer marketing campaign Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. In recent years influential marketing has undergone large expansion and is redefining marketing. More name brand companies are turning to social media influencers to create more authentic storytelling. The new word of mouth: [...]
Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you trust and/or know. To continue strong in marketing, especially in south-east Asia (SEA), you need to know this. How do you continue to be the most trusted source of advertising? [...]
Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns and attention catching programs, agencies dedicated for client campaigns are now attempting new strategies to continue maximising their profits and workload. Old school tools will still be popular Humans are [...]
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who doesn’t. We’ve seen a couple of really successful ones that went viral, such as Scoot 787: A Minute to Wing It Contest, #shotoniphone, Stadium Goods’ Off-White x Nike Air Max [...]
What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight Storytelling = narration of a story It’s pretty straightforward, isn’t it? Visual storytelling can be simply inferred as “using visuals to tell a story”. To define it in marketing terms, [...]
Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft a marketing campaign, but you’re unsure how. In goes “ marketing agencies in Singapore ” on Google search, only left to be daunted by the large amount of choices available [...]
Influencer Marketing in B2B Landscape Recently more and more Influencer marketing programs are appearing in the B2B world. But obviously, there are some challenges that come with using Influencer marketing to spread awareness in the B2b world. These include things like a ROI which is unpredictable, cost justification and [...]
How to Effectively Introduce Your Product on Social Media Using influencers, Ads, Pre-Launch suspense, Giveaways If you wanted to effectively introduce your business to a different level of success, it is better for you to embrace the power of social media. Apart it can help you bring your product or services to a larger number of [...]
What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it? Or having a wonderful experience at a restaurant and instagram-ing about it? That is word of mouth marketing. In case you didn’t know yet, it is an organic method of [...]
