What is Threads? Threads is a new social-media platform created by Facebook and Instagram’s parent company, Meta. Since its launch on 5th July, over 100…
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This session was hosted and moderated by Dr Finola Kerrigan from the University of Birmingham at Singapore Institute of Management (SIM). Here are some…
Influencer marketing campaign Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. In recent years…
Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you…
Increase in influencer marketing More companies are now accessing other areas in attempt to be more strategic in using influencers marketing. Through high volume campaigns…
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who…
What is Visual Storytelling? So what exactly is visual storytelling? Let’s break them up for easier inference. Visual = images/anything within your sense of sight…
Making the right choice among Marketing Agencies You’re thrown with an upcoming project from your boss to promote the latest products. You need to craft…
Influencer Marketing in B2B Landscape Recently more and more Influencer marketing programs are appearing in the B2B world. But…
What is Word of Mouth How Effective is Word of Mouth Have you witnessed something and you had to share with your family and friends about it?…
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