#AskTheExperts about what is it to be a social influencer. 1. Choose your Type As a social influencer, you have to model your social account to present yourself as an authority on whatever topic you pick. This could be food, health, design, art, decorating, or even something really targeted like knitting or ballet. Once you [...]
What is Viral Marketing Minimal budgets and maximum effect is what all marketers wish to achieve. If you think about it, doesn't that sound similar to a virus? V-marketing or viral marketing allow the community to spread the message on its own without much interference from the marketers. How to do so then? The answer [...]
Content Creators Today Pros and Cons of being a Content Creator 30 years ago, no one would have thought of the possibility to be a content creator. Today, content creator is one of the most popular unconventional job. Just look at the number of Bloggers or social media influencers on the internet, from Casey Neistat [...]
Guide to Up your Marketing Game Evergreen Content, Engaging External Marketing Agency etc.. Previously we talk about content marketing and its benefits. Let's take a step further and find out some tips and tricks to help you ace your content marketing game! DO NOT BE A COPY CAT! You need to come up with engaging content that [...]
Why Branding? Competitions from the different companies are very common in any kind of businesses. Brand building is one way of having an edge from your competitors because it will be the image or the voice of your business that will serve as the basis of some customers if the products or services that you [...]
DBS Business Class DBS Business Class invited over 200 participants to its workshop after recognising that digital marketing has become an indispensable factor in business success. The participants came from various business industries, and partnered with Google, PurpleClick and Kobe to provide their relevant inputs. The power of social media is so imminent today that [...]
Singapore Budget 2017 First and foremost, to all SMEs and Startups, good news for you! Singapore’s Finance Minister Heng Swee Keat delivered the Singapore Budget 2017 speech in parliament yesterday (20 February 2017). Firstly in his speech, he highlighted the importance of Singapore firms to use digital technology to stay competitive in our rapidly changing [...]
Social Proof Marketing Strategy What is Social Proof Social proof is a psychological phenomenon where people assume others' actions as the correct behavior. Usually, it happens in ambiguous social situations where individuals are uncertain to identify the right mode of action. This is so because they believe that others are more knowledgeable, and thus have [...]
Instagram: A platform for Influencer and Social Media Marketing Easy Guide: 4 Steps to Finding Instagram Influencers What is Instagram and why is it important? Instagram is one of the latest social networks around. As a user-friendly mobile application, this platform brings out the mobile photography geniuses in all of us. It allows the user to capture [...]
How We Got 285 Entries in 3 Days! During the Chinese New Year festive season, Kobe decided to engage its influencers in an unprecedented way by getting them to participate in KobexCNY Instagram post entry contest. Within merely three days, Kobe garnered a whopping response of entries from its followers, 285 to be precise. Here [...]
