On the topic of influencer marketing, there are many key buzzwords. Tips, tricks, trends, latest insights and the list of popular topics goes on. However,…
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In 2021, close to 70% of marketers in companies are using influencer marketing as part of their marketing strategy. Indeed, many marketers have recognised the…
Social media and eCommerce have seen a pick up with the global pandemic that started in 2019. Many of us have gotten accustomed to buying…
Founded in 2005, YouTube went on to become the biggest video sharing platform in the world. According to Statistica, YouTube’s advertising revenue has gradually increased…
In the course of history, marketers have used a range of personalities to strengthen their brand image in marketing campaigns. From cartoon characters to celebrities…
In the marketing industry, marketers are constantly on the roll for the next great idea. Behind every viral content marketing campaign, often lies an ingenious…
According to an article released by Influencer marketing hub, 63% of marketers have indicated plans to increase their influencer marketing budgets in the next year….
Branding creates a memorable impression on consumers. This allows your customers to form rough expectations on what they can expect from your company. And with…
“Those who remained in [Singapore] used complex relationships among Chinese kinfolk; they shared food, housing, and clothing, and minimized the negative impacts. They spread work…
Did you know that influencer marketing has a specific way of measuring ROI (return of investment)? This is due to the unique nature of…
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