Want to try influencer marketing campaigns, yet not quite sure about the costs? We have got your back. We have to say, that first, there's no exact answer to this, but there's some guides. There are more help out there than you know. We have collated some and will be sharing these below, let's go! [...]
Influencer marketing campaign Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. In recent years influential marketing has undergone large expansion and is redefining marketing. More name brand companies are turning to social media influencers to create more authentic storytelling. The new word of mouth: [...]
Influencer marketing What is influencer marketing? Brands find it challenging when figuring out the accuracy of influencer selection. How to properly evaluate potential influencer partners and achieve your desired results? Influencer marketing includes a broad spectrum of people. Considering influencers solely, this category spreads from mega, macro, or micro influencers. Also, there also the celebrities. Real [...]
Instagram hashtags as first comment or in your caption? Does the location of your hashtag matter? The age old debate of where should you put your Instagram hashtags remains. Does one perform better than the other? Should they go in the caption or as the first comment? Do people care? Let’s break it all [...]
Is Your Social Media Marketing Strategy Effective? Here's How You'll Know Definition of Social Media Return On Investments (ROI) Social media ROI comes down to having a strong understanding of what your goals are, what you plan to do, and what you're looking to get out of it. How to Determine social media ROI ROI is [...]
Where do you stand in paid online mobile advertising? There’s one great one to direct more traffic to your website, increasing chances for business. And that’s through paid online mobile advertising. How do you make sure you are getting the maximum of what you are paying? It can get expensive quickly if you do not [...]
Living in Southeast Asia (SEA), what is credible word of mouth to you? Word of mouth (WOM) marketing is organic marketing from people that you trust and/or know. To continue strong in marketing, especially in south-east Asia (SEA), you need to know this. How do you continue to be the most trusted source of advertising? [...]
Featuring Influencer - @odessaling As influencer marketing is getting more and more popular, are you interested to find out more about the life of an influencer? In this Kobe Raw, it is the best opportunity for you to understand the life of influencers. In this article, the featured influencer is @odessaling. Let's find out more [...]
Marketing Tips for Instagram Campaigns Instagram campaigns are everywhere, we see it almost now and then. It’s more of who makes it big and who doesn’t. We’ve seen a couple of really successful ones that went viral, such as Scoot 787: A Minute to Wing It Contest, #shotoniphone, Stadium Goods’ Off-White x Nike Air Max [...]
WHAT ARE THE SOCIAL MEDIA CHANNELS IN TREND? Over the years, social media seems to be occupying quite a heap of our daily lives, be it for entertainment or informational purposes. According to an article from The Straits Time, Singaporeans spend an average of 12hr 42min on digital devices, and 71% of them engage in [...]
