The 3 most common influencer marketing misconceptions

By | April 18th, 2019|Categories: Guide, influencer marketing myths, Influencers|Tags: , , , , |

We begin with a simple introduction on influencer marketing. Influencer marketing refers to the use of an influencer to promote a brand/product. An influencer is an individual who plays a part in shaping the perceptions and decisions of the people around them. For the sake of today’s article, we will be focusing on online influencers [...]